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41 лживое свидетельство
Advertising: false testimonialУниверсальный русско-английский словарь > лживое свидетельство
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42 ложная посылка
Advertising: false assumption -
43 ложное сравнение
Advertising: false comparison -
44 ложный выбор
Advertising: false choice -
45 ложный посул
Advertising: false pretence -
46 обманная маркировка
Advertising: false markingУниверсальный русско-английский словарь > обманная маркировка
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47 подтасованная демонстрация
Advertising: false demonstrationУниверсальный русско-английский словарь > подтасованная демонстрация
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48 фальсифицированная демонстрация
Advertising: false demonstrationУниверсальный русско-английский словарь > фальсифицированная демонстрация
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49 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
50 ложное ощущение
1) General subject: false sense, a false sense (of)2) Medicine: false sensation, hallucination, pseudesthesia3) Advertising: pseudo sensation4) Aviation medicine: false feeling, input error -
51 обман
1) General subject: bilk, blind, bluff, bob, cajolement (с помощью лести), cajolery (с помощью лести), cheat, chicanery, chouse, circumvention, cog, con game, cozenage, craft, cram, deceit (to practise deceit - хитрить, обманывать), deception, defraudation, delusion, disguise, dishonesty, dissimulation, double dealing, double face, double-dealing, dupery, fakement, false pretences, falsehood, foul play, fraud, fraudulence, gammon, gloze, gouge, guile, gyp, hankey pankey, hanky panky, hanky-panky, have on, have-on, hoax, hoax (ффф), hokum, humbug, humbuggery, hype, imposing, imposition, imposture, imposure, indirection, intake, jockeying, juggle, jugglery, knavery, letdown, lie, lurk, monkey business, overreach, phony, porkies ("рифмованный слэнг" кокни, pork pies = porkies = lie = lies), porky, pretence, pretense, racket, sham, shave, shenanigan, spoofery, swindle, take-in, trick, trickery, victimization, wile, wiles, windy, stand the racket, shell game, beguilement, skulduggery2) Colloquial: breach of faith, breach of trust, con art, con-art, confidence fraud, confidence job, confidence trick, do, dodge, double-cross, hankey-pankey, (сущ.) have, haves, hum, phoney, sell, skin-game, spoof, swizz, set-up (a dishonest plan that tricks you - LONGMAN), fakeness4) American: bunco, shucking and jiving, steal6) Latin: dolus (римское право)8) Law: artifice, false pretence, false pretenses, false representation, fraudulent behavior, fraudulent conduct, fraudulent misrepresentation, fraudulent pretence, fraudulent representation, ruse, wilful misrepresentation, willful misrepresentation9) Economy: defrauding, eyewash, goldbrick, gouging, holding-out, swindling10) Accounting: twist12) Diplomatic term: equivocation, let-down13) Scottish language: brogue14) Jargon: bam, bung, bunko, burn, claptrap, crock, dipsy-doodle, fast one, fiddle, flimflam, fluke, funny business, gag, gil, gip, hocus-pokus, jiggery pokery, jip, kid, pinch, put on, rip-off, ripoff, scam, screwup, snip, squib, string, Brodie, borax, bug, chaw, flivver, foney, fony, put-up Job, raspberry, razz-ma-tazz, razzamatazz, razzberry, razzle-dazzle, razzmatazz, wire15) Simple: bamboozle16) Food industry: flaming17) Advertising: fraudulent behaviour, misrepresentation18) Business: con, con trick, fraudulent practices19) leg.N.P. fraud (law of contracts)20) Makarov: act of dishonesty, gold brick, illusion, plant21) Archaic: fub22) Taboo: hell's delight23) Security: bamboozlement, cheating -
52 обманывать
1) General subject: Jew, befool, beguile, betray, bilk, bitch, blinker, bluff, bubble, buffalo, bugger, bunco, cajole, cheat, chouse, cog, come round, counterfeit, cozen, deceive, decoy, defraud, delude, disappoint (надежды), do in, double cross, draw the wool over eyes, duff, dupe, falsify (надежду), feint, finagle, flimflam, fool, fox, gammon, gazump, geck, gouge, gudgeon, gull, hoax, hocus, hocus pocus, hocus-pocus, hoodwink, humbug, impose, impose (on, upon), jilt, jink, jive, jockey, juggle, juggle with (кого-л.), lead up the garden path (кого-л.), lie, mislead, mock (надежды и т.п.), mountebank, mump, mystify, niggle, nobble, outwit, pigeon, play hanky-panky with (кого-л.), play the fool with, practice upon, practise deception (кого-л.), practise upon, prey, pull the wool over eyes, pull the wool over somebody's eyes, put across (кого-либо), put upon, put upon pass, quack, quacksalver, queer, ream, rogue, rook, sail under false colours, sell, sell short, sell smoke, short sell, short-change, short-sell, spoof, swindle, take in, throw dust in eyes (кого-л.), to be false to (smb.) (кого-л.), trap, trepan, two time, two-time, victimize, blear the eyes, come the old soldier over, do brown, play jack with, trick, wipe another's nose (кого-л.), have on toast (кого-л.), play hankey-pankey with (кого-л.), have on toast (надувать, кого-л.), scam, trick2) Colloquial: blarney, bucket, chisel, clip, cod, confidence trick, diddle, do, fool (кого-л.), green, have on, lead on, lowball (покупателя - назначать заниженную цену, которая возрастёт к моменту заключения сделки), nick, pluck, stall, stick, sting, stuff, trim, twist, work5) Rare: tip the traveller (кого-л.)6) Law: fake, mislead criminally7) Economy: circumvent, go back on, shortchange8) Australian slang: bludge on (кого-л.), dud, put one over, screw, take for a ride9) Diplomatic term: delude (кого-л.), fake (тж. fake up)10) Music: flam11) Theatre: gag12) Jargon: Jeff, bam, bamboozle, buke (I've been buked and I've been scorned - меня обманывали и презирали (старый афро-американский спиричуэл)), burgle, cheek it, cross (someone's) up, dipsy-doodle, dish, flim-flam, gazoozle, girk, gonef, goniff, goof, gum, gyppo, hornswoggle, kid, phunk (with), pull a fast one, ride a pony, sell pass, sling it, snooker, squib, suck (someone) in (особенно давая пустые обещания), suck in, trail, take, fudge, bull, carve, con, doodle, gold brick, grift, guff goff, hipe, horse, hose, hup, hype, kite, play games with, rip off, shuck, skin skinhead, spin, string along, sucker, throw the hooks into, tip13) Advertising: practice deception14) Programming: take advantage of (кого (что) - переходный)16) Makarov: blind, head off, lead( smb.) up the garden path (кого-л.), plant, sell a gold brick, carve up, come the paddy over, decoy away, decoy out, do down, do to down, double-cross, fake out, come the old soldier over (кого-л.), draw the wool over eyes (кого-л.), dust the eyes of (кого-л.)17) Archaic: fub, (smb.) play false, (smb.) play false with18) Taboo: ball somebody up (кого-л.), bitch somebody (кого-л.), bull somebody (кого-л.), fiddle, frig somebody (кого-л.), fuck over (with) somebody (кого-л.), fuck somebody (кого-л.), fuck somebody up (кого-л.), shit all over somebody (кого-л.), shit on somebody (кого-л.), skunk19) Phraseological unit: bo jook -
53 ложный слух
1) General subject: false allegation, hoax2) Colloquial: canard3) Law: false rumour4) Politics: false rumor, untrue rumor5) Advertising: lying rumour6) Journalism: spoof story (canard) -
54 мошенничество
1) General subject: a piece of deceit, chouse, come-on game, con game, con trick, confidence job, confidence trick, cooch, cootch, cozenage, defraudation, dodgery, fakement, flimflam, flop, fraud, fraudulence, gammon, graft, grift, gyp, hankey pankey, hanky panky, hanky-panky, imposing, imposture, imposure, jugglery, knavery, monkey business, numbers game, obreption, piece of deception, racketeering, rascality, rip-off, roguery, sham, sharp practice, sharp practices, shell game, skin game, swindle, swiz, swizzle, cheat, racket, skin-game, stand the racket, roguishness, jiggery-pokery, hocus-pocus, skulduggery2) Colloquial: con, (сокр. от confidence game) con game, (сокр. от confidence game) con job, con trick (сокр. от confidence trick), (сокр. от confidence trick) conn, do, fiddle (мелкое), hankey-pankey, hustle, swizz3) American: gip4) French: legerdemain5) Obsolete: ropery6) Latin: dolus7) Law: bunco, cheating, confidence game, deceitful practices, deceptive practices, dishonesty, false pretences, fraudulent conversation, fraudulent conversion, fraudulent practices, larceny by trick, obtaining property by false pretences, pettifoggery, pettifogging, ruse, swindling8) Economy: holding-out, sharp entrepot9) Diplomatic term: deception10) Scottish language: brogue11) Jargon: funny business, ramp, razzle-dazzle, scam, shave, dodge, ripoff12) Simple: bamboozle13) Advertising: chiz biz, fraudulent practice14) Patents: deceit, trafficking15) Business: confidence, fake, fraudulent activities, imposition16) leg.N.P. cheating by false pretenses17) Makarov: numbers pool, numbers rackets, plant18) Taboo: pisseroo, shitty deal19) Security: rogue act -
55 ambush marketing
- теневой/паразитический маркетинг
- теневой маркетинг
теневой маркетинг
паразитический маркетинг
Все намеренные и ненамеренные попытки создать ложное или неправомерное впечатление о коммерческой связи с Олимпийским/Паралимпийским движением или Олимпийскими/Паралимпийскими играми. Теневой маркетинг включает следующее: использование третьей стороной художественных средств для создания ложных ассоциаций с Олимпийскими/Паралимпийскими играми; нарушение третьей стороной законов, защищающих Олимпийскую/Паралимпийскую символику и зрительные образы; вмешательство третьей стороны в законную маркетинговую деятельность партнеров Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing
parasite marketing
All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic /Paralympic Movement or the Olympic/Paralympic Games. Ambush Marketing includes: a third party's use of creative means to generate a false association with the Games, a third party's infringement of the various laws that protect the use of Olympic imagery and indicia, and a third party's interferencethe legitimate marketing activities of the Games Partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
теневой/паразитический маркетинг
Любые намеренные или ненамеренные попытки создания ложной или несанкционированной ассоциации с ОКОИ, МОК, ОКР, Эстафетой Олимпийского огня или Играми; любая реклама, продвижение, продажа, обмен или обращение товаров или услуг, любая деятельность, расцениваемая как коммерческая, или любая другая деятельность юридических или физических лиц, включающая несанкционированное использование символики Игр; или любые попытки ввести общественность в заблуждение посредством создания ложного впечатления о том, что производитель товаров или поставщик услуг каким-либо образом ассоциирован с Играми или другими мероприятиями, организуемыми ОКОИ, МОК, ОКР или Эстафетой Олимпийского огня.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing
Any intentional or unintentional attempts to create a false or unauthorized association with OCOG, IOC, ROC, OTR or the Games; any advertising, promotion, sale, exchange or circulation of goods or services, any commercial identification activity or any other activity by an incorporated or unincorporated entity that involves unauthorized usage of the Olympic marks; or any attempts to mislead the public such as by creating the illusion that the manufacturer of the goods or provider of services is in any way associated with the Games or other events organized by OCOG, IOC, ROC or OTR.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ambush marketing
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56 deceptive advertisement
Англо-русский экономический словарь > deceptive advertisement
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57 ложное представление
1) General subject: error, pseudodox, misunderstanding, misconception2) Medicine: false belief3) Advertising: erroneous idea4) Chemical weapons: misrepresentation5) Makarov: a wrong impression of (smth.) (о чем-л.)6) Security: false representationУниверсальный русско-английский словарь > ложное представление
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58 недобросовестное возражение
1) Law: false answer, sham answer, sham defence2) Advertising: sham defect3) Makarov: false answer (правильное по форме, ложное по существу), sham answer (правильное по форме, ложное по существу), sham defence (правильное по форме, ложное по существу)Универсальный русско-английский словарь > недобросовестное возражение
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59 притворяться
1) General subject: act a part, act out, affect, assume a mask, counterfeit, dissimulate, fake, gammon, make a pretence, mask, masquerade, mock, pass the bottle of smoke, play a part, play act, play-act, pretend, profess, put assume a mask, put on, put on a mask, put wear a mask, sham, simulate, wear a mask, assume, dissemble, feign, make a feint of, make a pretense, make believe, sail under false colours, make out2) Colloquial: let on, put on an act, make as if3) Scottish language: make fashion5) Fishery: pretend to be6) Advertising: show a false face7) Makarov: play the fox -
60 сигнал
1) General subject: alarm, call, cue, dawn (false dawn - ложный сигнал The Guardian: "The European commission welcomes the announcement... but we have seen many false dawns in this dispute and the test is whether or not the gas flows to Europe's consumers"), note, signal, (в авт. системе) signal (обусловленное (заранее договоренное) состояние или изменение состояния представляющего параметра, отображающее информацию, которая содержится в воздействии. Обычно сигнал выражается некоторой математической функцией, о), sounding (тревоги), target (стрелки), wave, make a signal, sign, jingle, (к действию) wake up call2) Aviation: pulse3) American: winkus4) Military: (внешний) impulse, (устройство) tell-tale5) Engineering: indication, lamp, message, noise-free signal, signal waveform, telltale, waveform (колебательный)6) Construction: observing tower, signal head, signal tower, survey signal7) Mathematics: rate signal8) Railway term: bell9) Automobile industry: hooter10) Mining: gong11) Telecommunications: amplitude-modulated signal, signal wave12) Information technology: disturbing signal13) Oil: flag16) Advertising: preprint17) Household appliances: tap18) Drilling: command20) Automation: (предупредительный) alert22) Chromatography: detector response23) Aviation medicine: warning24) Archaic: point25) Electrical engineering: (колебательный) wave, (колебательный) waveform
См. также в других словарях:
False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
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false advertising — Untrue and fraudulent statements and representations made by way of advertising a product or a service. 3 Am J2d Advertg § 2 … Ballentine's law dictionary
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false — adj 1: not genuine, authentic, or legitimate compare counterfeit 2 a: not true or correct; esp: intentionally or knowingly untrue or incorrect injured by false accusations b: intended to mislead or deceive: decept … Law dictionary
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false pretense — Literally, a false representation of a fact or circumstance calculated to mislead. 32 Am J2d False Pret § 2. Any trick or device whereby the property of another is obtained. 37 Am J2d Fraud § 2. As an essential element of the offense of obtaining … Ballentine's law dictionary
false representation — ˌfalse represenˈtation noun [countable, uncountable] LAW the crime of obtaining money from someone by deceiving them, especially by pretending that something is true when it is not; = FRAUD: • If an advertising campaign violates the law, the… … Financial and business terms
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
false claim — /fɔ:ls kleɪm/ noun an untrue or exaggerated claim made in the advertising of a product ● A voluntary control body was set up to discourage false claims in the advertising business … Marketing dictionary in english