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false+advertising

  • 101 теневой/паразитический маркетинг

    1. ambush marketing

     

    теневой/паразитический маркетинг
    Любые намеренные или ненамеренные попытки создания ложной или несанкционированной ассоциации с ОКОИ, МОК, ОКР, Эстафетой Олимпийского огня или Играми; любая реклама, продвижение, продажа, обмен или обращение товаров или услуг, любая деятельность, расцениваемая как коммерческая, или любая другая деятельность юридических или физических лиц, включающая несанкционированное использование символики Игр; или любые попытки ввести общественность в заблуждение посредством создания ложного впечатления о том, что производитель товаров или поставщик услуг каким-либо образом ассоциирован с Играми или другими мероприятиями, организуемыми ОКОИ, МОК, ОКР или Эстафетой Олимпийского огня.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    EN

    ambush marketing
    Any intentional or unintentional attempts to create a false or unauthorized association with OCOG, IOC, ROC, OTR or the Games; any advertising, promotion, sale, exchange or circulation of goods or services, any commercial identification activity or any other activity by an incorporated or unincorporated entity that involves unauthorized usage of the Olympic marks; or any attempts to mislead the public such as by creating the illusion that the manufacturer of the goods or provider of services is in any way associated with the Games or other events organized by OCOG, IOC, ROC or OTR.
    [Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

    Тематики

    EN

    Русско-английский словарь нормативно-технической терминологии > теневой/паразитический маркетинг

См. также в других словарях:

  • False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… …   Wikipedia

  • false advertising — false ad·ver·tis·ing n: the crime or tort of publishing, broadcasting, or otherwise publicly distributing an advertisement that contains an untrue, misleading, or deceptive representation or statement which was made knowingly or recklessly and… …   Law dictionary

  • False Advertising — See= * False advertising, the use of deliberately false statements or deception in advertising. * False Advertising (song) …   Wikipedia

  • false advertising — Untrue and fraudulent statements and representations made by way of advertising a product or a service. 3 Am J2d Advertg § 2 …   Ballentine's law dictionary

  • Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health …   Wikipedia

  • false — adj 1: not genuine, authentic, or legitimate compare counterfeit 2 a: not true or correct; esp: intentionally or knowingly untrue or incorrect injured by false accusations b: intended to mislead or deceive: decept …   Law dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • false pretense — Literally, a false representation of a fact or circumstance calculated to mislead. 32 Am J2d False Pret § 2. Any trick or device whereby the property of another is obtained. 37 Am J2d Fraud § 2. As an essential element of the offense of obtaining …   Ballentine's law dictionary

  • false representation — ˌfalse represenˈtation noun [countable, uncountable] LAW the crime of obtaining money from someone by deceiving them, especially by pretending that something is true when it is not; = FRAUD: • If an advertising campaign violates the law, the… …   Financial and business terms

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • false claim — /fɔ:ls kleɪm/ noun an untrue or exaggerated claim made in the advertising of a product ● A voluntary control body was set up to discourage false claims in the advertising business …   Marketing dictionary in english

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