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21 strong
1. adjective,1) (resistant) stark; gefestigt [Ehe]; stabil [Möbel]; solide, fest [Fundament, Schuhe]; streng [Vorschriften, Vorkehrungen]; robust [Konstitution, Magen, Stoff, Porzellan]you have to have a strong stomach — (fig.) man muss einiges vertragen können
2) (powerful) stark, kräftig [Person, Tier]; kräftig [Arme, Beine, Muskeln, Tritt, Schlag, Zähne]; stark [Linse, Brille, Strom, Magnet]; gut [Augen]as strong as a horse or an ox — (fig.) bärenstark (ugs.)
3) (effective) stark [Regierung, Herrscher, Wille]; streng [Disziplin, Lehrer]; gut [Gedächtnis, Schüler]; fähig [Redner, Mathematiker]; (formidable) stark [Gegner, Kombination]; aussichtsreich [Kandidat]; (powerful in resources) reich [Nation, Land]; leistungsfähig [Wirtschaft]; stark [Besetzung, Delegation, Truppe, Kontingent usw.]4) (convincing) gut, handfest [Grund, Beispiel, Argument]there is a strong possibility that... — es ist sehr wahrscheinlich, dass...
5) (vigorous, moving forcefully) stark; voll [Unterstützung]; fest [Überzeugung]; kraftvoll [Stil]; (fervent) glühend [Anhänger, Verfechter einer Sache]take strong measures/action — energisch vorgehen
6) (affecting the senses) stark; kräftig, stark [Geruch, Geschmack, Stimme]; markant [Gesichtszüge]; (pungent) streng [Geruch, Geschmack]; kräftig [Käse]7) (concentrated) stark; kräftig [Farbe]I need a strong drink — ich muss mir erst mal einen genehmigen (ugs.)
8) (emphatic) stark [Ausdruck, Protest]; heftig [Worte, Wortwechsel]2. adverbthey are still going strong — (after years of marriage) mit ihnen geht es noch immer gut; (after hours of work) sie sind noch immer eifrig dabei
* * *[stroŋ]1) (firm, sound, or powerful, and therefore not easily broken, destroyed, attacked, defeated, resisted, or affected by weariness, illness etc: strong furniture; a strong castle; a strong wind; She's a strong swimmer; He has a very strong will/personality; He has never been very strong (= healthy); He is not strong enough to lift that heavy table.) stark3) (containing a large amount of the flavouring ingredient: strong tea.) stark4) ((of a group, force etc) numbering a particular amount: An army 20,000 strong was advancing towards the town.) stark•- academic.ru/71368/strongly">strongly- strength
- strengthen
- strongbox
- strong drink
- stronghold
- strong language
- strong-minded
- strong point
- strongroom
- on the strength of* * *[strɒŋ, AM strɑ:ŋ]I. adj1. (powerful) starkthis put him under a \strong temptation to steal it er geriet stark in Versuchung, es zu stehlendanger! \strong currents — do not swim here! Achtung! starke Strömung — Schwimmen verboten!\strong bonds starke Bande\strong character [or personality] starke Persönlichkeit\strong coffee starker Kaffee\strong competition starker Wettbewerb\strong desire brennendes Verlangen\strong doubts erhebliche Zweifel\strong economy leistungsfähige [o gesunde] Wirtschaft\strong evidence schlagender Beweis\strong impression prägender Eindruck; (impressive) sehr guter Eindruck\strong incentive großer Anreiz\strong influence großer Einfluss\strong language (vulgar) derbe Ausdrucksweise\strong lenses starke [Brillen]gläser\strong likeness frappierende [o verblüffende] Ähnlichkeitto take \strong measures against sb/sth energisch gegen jdn/etw vorgehen\strong medicine starkes Medikamentto produce \strong memories lebhafte Erinnerungen hervorrufen\strong policies überzeugende Politik\strong praise großes Lob\strong protest scharfer [o energischer] Protest\strong reaction heftige Reaktionto have \strong reason to do sth gute Gründe haben, etw zu tunthere is \strong reason to... es gibt einige Anzeichen dafür, dass...\strong resistance erbitterter Widerstand\strong rivalry ausgeprägte Rivalität\strong smell strenger Geruchin the \strongest of terms sehr energisch\strong trading links umfangreiche Handelsbeziehungena \strong will ein starker Wille\strong winds heftige [o starke] Winde\strong wish großer Wunsch\strong yearning starke Sehnsucht2. (effective) gut, starkshe's the \strongest candidate sie ist die beste Kandidatintact is not her \strong point Takt ist nicht gerade ihre Stärke\strong constitution robuste Konstitution\strong eyes gute Augento be as \strong as a horse [or an ox] bärenstark seinto have \strong nerves [or a \strong stomach] ( fig) allerhand verkraften können, sehr belastbar sein, ÖSTERR a. einen guten Magen haben5. (deep-seated) überzeugtI felt \strong sympathy for him after all his misfortune er tat mir sehr leid nach all seinem Pech\strong antipathy [or dislike] unüberwindliche Abneigung\strong bias [or prejudice] unüberwindliches Vorurteil\strong conviction feste Überzeugung\strong emotions [or feelings] starke Gefühle\strong fear große Angst\strong objections starke Einwände\strong opinion vorgefasste Meinung\strong tendency deutliche [o klare] Tendenzto have \strong views on sth eine Meinung über etw akk energisch vertreten6. (staunch)\strong friends loyale [o treue] Freunde\strong friendship unerschütterliche Freundschaft\strong opponent überzeugter Gegner/überzeugte Gegnerin\strong supporter überzeugter Anhänger/überzeugte Anhängerin7. (very likely) groß, hoch, stark\strong chances of success hohe [o gute] Erfolgsaussichten\strong likelihood [or probability] hohe Wahrscheinlichkeitour club is currently about eighty \strong unser Klub hat derzeit 80 Mitglieder [o ist derzeit 80 Mann stark9. (marked) stark\strong accent starker Akzent10. (bright) hell, kräftig\strong light grelles Licht11. (pungent) streng\strong odour penetranter [o strenger] Geruch\strong smell beißender [o stechender] Geruch12. FIN hart, stabil, stark\strong currency harte [o starke] Währunghe's always coming on \strong to me er macht mich permanent anto come on too \strong sich akk zu sehr aufregen, übertrieben reagierenstill going \strong noch gut in Form [o fam Schuss]* * *[strɒŋ]1. adj (+er)1) stark; (physically) person, material, kick, hands kräftig, stark; grip, voice kräftig; table, bolt, nail, wall stabil, solide; shoes fest; (= strongly marked) features ausgeprägtyou need a strong stomach to be a nurse — als Krankenschwester muss man allerhand verkraften können
2) (= healthy) kräftig; person, constitution robust, kräftig; teeth, eyes, eyesight, heart, nerves gut3) (= powerful, effective) stark; character, conviction, views fest; country mächtig; candidate, case aussichtsreich; influence, temptation groß, stark; reason, argument, evidence überzeugend; protest, plea energisch; measure drastisch; letter geharnischt, in starken Worten abgefasst; (LITER) plot, sequence, passage, performance gut, stark (inf)to have strong feelings/views about sth — in Bezug auf etw (acc) stark engagiert sein
I didn't know you had such strong feelings about it — ich habe nicht gewusst, dass Ihnen so viel daran liegt or dass Ihnen das so viel bedeutet; (against it) ich habe nicht gewusst, dass Sie so dagegen sind
she has very strong feelings about him — sie hat sehr viel für ihn übrig; (as candidate etc) sie hält sehr viel von ihm; (against him) sie ist vollkommen gegen ihn
his strong point — seine Stärke
I had a strong sense of déjà-vu — ich hatte ganz den Eindruck, das schon einmal gesehen zu haben
there is a strong possibility that... — es ist überaus wahrscheinlich, dass...
5) (= capable) gut, stark (inf)he is strong in/on sth — etw ist seine Stärke or starke Seite
6) (= enthusiastic, committed) begeistert; supporter, Catholic, socialist überzeugt; belief, faith unerschütterlich, stark7) food deftig; smell, perfume etc stark; (= pungent, unpleasant) smell, taste streng; (of butter) ranzig; colour, light kräftig; acid, bleach stark; solution konzentriert8) accent, verb, rhyme stark; syllable etc betont2. adv (+er)1) (inf)to be going strong (old person, thing) — gut in Schuss sein (inf); (runner) gut in Form sein; (party, rehearsals) in Schwung sein (inf)
that's (coming it) a bit strong! —
* * *strong [strɒŋ]1. allga) stark (Ähnlichkeit, Gift, Nerven etc):temptation is strong for sb to do sth die Versuchung, etwas zu tun, ist groß für jemanden;strong at home SPORT heimstarkb) kräftig (Farben, Stimme etc):strong man POL starker Mann;in in dat):he’s strong in mathematics3. fig stark (Glaube etc), fest (Überzeugung etc):be strong against sth entschieden gegen etwas sein;strong face energisches oder markantes Gesicht4. stark, mächtig (Nation etc):a company 200 strong MIL eine 200 Mann starke Kompanie;a nine-strong team ein neun Mann starkes Team;our club is 100 strong unser Klub hat 100 Mitglieder;an 8,000-strong community eine 8000-Seelen-Gemeinde5. fig aussichtsreich (Kandidat etc)6. fig gewichtig, überzeugend, zwingend, schwerwiegend (Argument etc)7. fig energisch, entschlossen (Anstrengungen etc):with a strong hand mit starker Hand;use strong language Kraftausdrücke gebrauchen;strong word Kraftausdruck m;strongly worded in scharfen Worten formuliert8. überzeugt, eifrig (Tory etc)9. schwer (Parfüm, Wein etc)10. schwer, fest (Schuhe)strong flavo(u)r scharfer oder strenger Geschmack;strong butter ranzige Butter12. WIRTSCHa) fest (Markt)b) lebhaft (Nachfrage)c) anziehend (Preise)13. LING stark (Deklination, Verb)B adv1. stark, nachdrücklich, energisch:a) rangehen umg,b) auftrumpfen2. umg tüchtig, mächtig:be going strong gut in Schuss oder in Form sein;b) auftrumpfen;come it too strong dick auftragen umg, übertreiben* * *1. adjective,1) (resistant) stark; gefestigt [Ehe]; stabil [Möbel]; solide, fest [Fundament, Schuhe]; streng [Vorschriften, Vorkehrungen]; robust [Konstitution, Magen, Stoff, Porzellan]you have to have a strong stomach — (fig.) man muss einiges vertragen können
2) (powerful) stark, kräftig [Person, Tier]; kräftig [Arme, Beine, Muskeln, Tritt, Schlag, Zähne]; stark [Linse, Brille, Strom, Magnet]; gut [Augen]as strong as a horse or an ox — (fig.) bärenstark (ugs.)
3) (effective) stark [Regierung, Herrscher, Wille]; streng [Disziplin, Lehrer]; gut [Gedächtnis, Schüler]; fähig [Redner, Mathematiker]; (formidable) stark [Gegner, Kombination]; aussichtsreich [Kandidat]; (powerful in resources) reich [Nation, Land]; leistungsfähig [Wirtschaft]; stark [Besetzung, Delegation, Truppe, Kontingent usw.]4) (convincing) gut, handfest [Grund, Beispiel, Argument]there is a strong possibility that... — es ist sehr wahrscheinlich, dass...
5) (vigorous, moving forcefully) stark; voll [Unterstützung]; fest [Überzeugung]; kraftvoll [Stil]; (fervent) glühend [Anhänger, Verfechter einer Sache]take strong measures/action — energisch vorgehen
6) (affecting the senses) stark; kräftig, stark [Geruch, Geschmack, Stimme]; markant [Gesichtszüge]; (pungent) streng [Geruch, Geschmack]; kräftig [Käse]7) (concentrated) stark; kräftig [Farbe]8) (emphatic) stark [Ausdruck, Protest]; heftig [Worte, Wortwechsel]2. adverbthey are still going strong — (after years of marriage) mit ihnen geht es noch immer gut; (after hours of work) sie sind noch immer eifrig dabei
* * *adj.kampfstark adj.stark adj. -
22 crash
1. noun1) (noise) Krachen, dasfall with a crash — mit einem lauten Krach fallen
2) (collision) Zusammenstoß, derplane/train crash — Flugzeug- / Eisenbahnunglück, das
2. intransitive verbin a [car] crash — bei einem [Auto]unfall
1) (make a noise, go noisily) krachen2) (have a collision) einen Unfall haben; [Flugzeug, Flieger:] abstürzen3. transitive verb1) (smash) schmettern2) (cause to have collision) einen Unfall haben mit* * *[kræʃ] 1. noun1) (a noise as of heavy things breaking or falling on something hard: I heard a crash, and looked round to see that he'd dropped all the plates.) das Krachen2) (a collision: There was a crash involving three cars.) der Zusammenstoß3) (a failure of a business etc: the Wall Street crash.) der Zusammenbruch4) (a sudden failure of a computer: A computer crash is very costly.)2. verb2) (to drive or be driven violently (against, into): He crashed (his car); His car crashed into a wall.) (zusammen-)stoßen3) ((of aircraft) to land or be landed in such a way as to be damaged or destroyed: His plane crashed in the mountains.) abstürzen4) ((of a business) to fail.) zusammenbrechen5) (to force one's way noisily (through, into): He crashed through the undergrowth.) stürzen, poltern3. adjective(rapid and concentrated: a crash course in computer technology.) Intensiv-...- academic.ru/115771/crash-helmet">crash-helmet- crash-land* * *[kræʃ]I. n<pl -es>car \crash Autounfall mplane \crash Flugzeugabsturz m▪ with a \crash mit Getösestock market \crash Börsenkrach mcomputer \crash Computerabsturz mII. vito \crash on landing/take-off beim Landen/Starten abstürzen2. (hit)3. (collide with)▪ to \crash into sb/sth mit etw/jdm zusammenstoßento \crash head-on frontal zusammenstoßenthe dog \crashed [or came \crashing] through the bushes der Hund preschte durch die Büschethe car \crashed through the roadblock das Auto krachte durch die Straßensperreto \crash [or come \crashing] to the ground auf den Boden knallenthe vase \crashed to the ground die Vase zerschellte am Boden5. COMM, STOCKEX (collapse) stockmarket zusammenbrechen; company Pleite machen fam, in Konkurs gehenIII. vt1. (damage in accident)▪ to \crash sth etw zu Bruch fahrento \crash a plane eine Bruchlandung machen2. (make noise)▪ to \crash sth etw schmettern [o knallen]she \crashed the vase against the wall sie knallte die Vase gegen die Wandto \crash a party uneingeladen zu einer Party kommen* * *[krʃ]1. nthere was a crash upstairs — es hat oben gekracht
the crash of the waves against... — das Krachen der Wellen gegen...
2) (= accident) Unfall m, Unglück nt; (= collision also) Zusammenstoß m; (with several cars) Karambolage f; (= plane crash) (Flugzeug)unglück ntto have a crash — (mit dem Auto) verunglücken, einen (Auto)unfall haben
the impact of the crash (into another car) — die Wucht des Aufpralls die Wucht des Zusammenstoßes
2. advkrachhe went crash into a tree — er krachte gegen einen Baum
3. vt1) car, bicycle einen Unfall haben mit; plane abstürzen mitif you let him use your car he's bound to crash it — wenn du ihm dein Auto gibst, fährt er es dir bestimmt kaputt (inf)
to crash one's car into sth — mit dem Auto gegen etw krachen or knallen
2)he crashed the cymbals together —
3) (inf= gatecrash)
to crash a party — uneingeladen zu einer Party gehen, in eine Party hineinplatzen4. vi1) (= have an accident) verunglücken, einen Unfall haben; (plane, computer) abstürzento crash into sth — gegen etw (acc) krachen or knallen (inf)
to crash to the ground/through sth — zu Boden/durch etw krachen
they went crashing through the undergrowth —
his fist crashed into Tom's face — seine Faust landete krachend in Toms Gesicht
when Wall Street crashed — als Wall Street zusammenbrach, beim Börsenkrach der Wall Street
4) (inf) (= sleep) knacken (sl); (= fall asleep) einknacken (sl); (= become unconscious) zusammenklappen (inf)* * *crash1 [kræʃ]A v/t1. zertrümmern, -schmettern2. sich krachend einen Weg bahnen4. a) einen Unfall haben mit:crash one’s car into a wall mit dem Auto gegen eine Mauer krachenb) FLUG abstürzen mit5. umg uneingeladen kommen zu, hineinplatzen in (akk):6. fig umg einen Einbruch erzielen in (akk), etwas schaffen:crash the headlines Schlagzeilen machenB v/i1. (krachend) zerbersten, zerbrechen, zerschmettert werden2. krachend einstürzen, zusammenkrachen umg:his whole world came crashing about his ears für ihn brach eine Welt zusammen4. krachen (against, into gegen):crash down herunterkrachen;crash open krachend auffliegen (Tür)5. stürmen, platzen umg:crash in(to the room) hereinplatzen;crash in on a party in eine Party hineinplatzen6. AUTO zusammenstoßen, verunglücken7. FLUGa) abstürzen (auch Computer)he crashed at friends’C s1. Krach(en) m(n)2. Unfall m, Zusammenstoß m, (besonders Autorennen) Crash m4. FLUG Crash m:a) Absturz m (auch von Computer):be killed in a crash bei einem Absturz ums Leben kommenb) Bruchlandung f5. pl RADIO Krachgeräusche pl, atmosphärische Störungen plD adj Schnell…, Sofort…:crash course Schnell-, Intensivkurs m;crash program(me) Sofortprogramm nE int krach!crash2 [kræʃ] s grober Leinendrell* * *1. noun1) (noise) Krachen, das2) (collision) Zusammenstoß, derplane/train crash — Flugzeug- / Eisenbahnunglück, das
in a [car] crash — bei einem [Auto]unfall
3) (Finance etc.) Zusammenbruch, der2. intransitive verb1) (make a noise, go noisily) krachen2) (have a collision) einen Unfall haben; [Flugzeug, Flieger:] abstürzen3) (Finance etc., Computing) zusammenbrechen3. transitive verb1) (smash) schmettern2) (cause to have collision) einen Unfall haben mit* * *n.Absturz -¨e m.Krach ¨-e m.Zusammenbruch m.Zusammenstoß m. v.abstürzen v.krachen v.zerschmettern v. -
23 crash
I [kræʃ]1) (noise) fracasso m., fragore m.2) (accident) incidente m.train, air crash — disastro ferroviario, aereo
3) econ. (of stock market) crac m., crollo m.II 1. [kræʃ]2) colloq. (gatecrash)2.1) (have accident) [car, plane] schiantarsi; (collide) [vehicles, planes] scontrarsi, urtarsito crash into sth. — andare a sbattere o schiantarsi contro qcs
3) (move loudly) muoversi rumorosamente4) (fall)to crash to the ground — [cup, picture] cadere a terra; [ tree] abbattersi al suolo
5) inform. colloq. [computer, system] piantarsi, bloccarsi•* * *[kræʃ] 1. noun1) (a noise as of heavy things breaking or falling on something hard: I heard a crash, and looked round to see that he'd dropped all the plates.) frastuono2) (a collision: There was a crash involving three cars.) incidente3) (a failure of a business etc: the Wall Street crash.) fallimento, crollo4) (a sudden failure of a computer: A computer crash is very costly.)2. verb1) (to (cause to) fall with a loud noise: The glass crashed to the floor.) crollare; fracassarsi2) (to drive or be driven violently (against, into): He crashed (his car); His car crashed into a wall.) fracassarsi3) ((of aircraft) to land or be landed in such a way as to be damaged or destroyed: His plane crashed in the mountains.) schiantarsi4) ((of a business) to fail.) fallire5) (to force one's way noisily (through, into): He crashed through the undergrowth.) aprirsi un varco rumorosamente6) ((of a computer) to stop working suddenly: If the computer crashes, we may lose all our files.)3. adjective(rapid and concentrated: a crash course in computer technology.) intensivo- crash-land* * *I [kræʃ]1) (noise) fracasso m., fragore m.2) (accident) incidente m.train, air crash — disastro ferroviario, aereo
3) econ. (of stock market) crac m., crollo m.II 1. [kræʃ]2) colloq. (gatecrash)2.1) (have accident) [car, plane] schiantarsi; (collide) [vehicles, planes] scontrarsi, urtarsito crash into sth. — andare a sbattere o schiantarsi contro qcs
3) (move loudly) muoversi rumorosamente4) (fall)to crash to the ground — [cup, picture] cadere a terra; [ tree] abbattersi al suolo
5) inform. colloq. [computer, system] piantarsi, bloccarsi• -
24 strong
1. a сильный, обладающий большой физической силой2. a здоровый, крепкий3. a прочный4. a выносливый5. a твёрдый, сильный6. a сильный, могущественный; имеющий силу, власть, преимуществоstrong candidate — кандидат, имеющий большие шансы на успех
7. a мощный; сильнодействующий8. a многочисленный9. a богатый10. a имеющий юридическую силу11. a глубокий; способный ясно мыслить, здраво рассуждать12. a хороший13. a сильный, веский, убедительный14. a решительный, энергичный; крутой, строгийstrong measures — крутые твёрдый, убеждённый; решительный; ревностный, усердный
15. a энергичный, выразительный16. a крепкий, грубый, прямойstrong language — сильные выражения; бранные слова, брань
17. a ясный, сильный, определённый18. a сильный, острый, резкий, едкий19. a интенсивный, резкий20. a крепкий, неразведённый21. a обладающий определённой численностью22. a эк. твёрдый, устойчивыйstrong prices — устойчивые цены; повышающиеся цены
23. a фон. находящийся под ударением24. a фото контрастный25. a сильные, здоровые26. a сильные мира сего, власть имущиеstrong head — крепкая голова; способность много пить не пьянея
27. adv разг. резко, неприятноto smell strong — припахивать, дурно пахнуть
Синонимический ряд:1. alcoholic (adj.) alcoholic; brawny; concentrated; full-bodied; hale; healthy; hearty; Herculean; inebriating; intoxicating; lusty; mighty; muscular; potent; powerful; robust; spiked; wieldy2. brave (adj.) bold; brave; courageous; fearless; intrepid; valiant; valorous3. capable (adj.) able; capable; competent; efficient; puissant4. convincing (adj.) convincing; impressive; influential; persuasive; resourceful; sound5. deep (adj.) deep; deep-felt; profound6. distinct (adj.) clear; definite; distinct; marked; sharp; stark7. effective (adj.) cogent; conclusive; dynamic; effective; efficacious; forceful; forcible; vigorous8. energetic (adj.) eager; earnest; energetic; strenuous; vigourous; zealous9. high (adj.) fierce; furious; heavy; high10. intense (adj.) brilliant; dazzling; glaring; intense; vivid11. malodorous (adj.) fetid; frowsy; funky; fusty; gamy; malodorous; mephitic; musty; nidorous; noisome; olid; putrid; rancid; reeking; reeky; stale; stenchful; stenchy; stinking; stinky; whiffy12. pungent (adj.) aromatic; biting; odoriferous; piquant; pungent; rank; smelly13. resolute (adj.) hardy; resolute; stalwart; stanch; stout; sturdy; tenacious; tough; unfaltering; unwavering; vehement14. solid (adj.) compact; impenetrable; impregnable; resistant; resistive; solid15. spirituous (adj.) ardent; hard; spirituous16. sure (adj.) fast; firm; secure; stable; staunch; sureАнтонимический ряд:dilute; flaccid; fragile; frail; gentle; half-hearted; impotent; indifferent; infirm; vague; weak -
25 differentiated marketing
марк. дифференцированный маркетинг, стратегия дифференцированного маркетинга, сегментированный маркетинг* (вид маркетинга, при котором организация стремится осваивать сразу несколько сегментов рынка со специально для них разработанными продуктами и специфической маркетинговой политикой)Syn:differential marketing strategy, strategy of differential marketing, multisegment marketing, segmented marketingSee:* * ** * *маркетинговая программа, рассчитанная на несколько разных рыночных сегментов, для каждого из которых разрабатывается свой набор маркетинговых мероприятийАнгло-русский экономический словарь > differentiated marketing
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26 marketing strategy
1) марк. стратегия маркетинга (процесс анализа возможностей предприятия, выбора целей, разработки и формулировки планов, осуществления маркетинговых мероприятий и контроля за их реализацией)Syn:2) марк. стратегия маркетинга, маркетинговая [рыночная\] стратегия (способ организации маркетинговой кампании в зависимости от поставленных целей)Syn:See:marketing strategy audit, marketing strategy statement, market coverage strategy, differentiated marketing, undifferentiated marketing, concentrated marketing, marketing plan, advertising strategy, marketing tactics, differential marketing strategy, Profit Impact of Marketing Strategies* * *стратегия маркетинга; стратегия сбыта. . Словарь экономических терминов .* * * -
27 undifferentiated marketing
марк. недифференцированный маркетинг, стратегия недифференцированного маркетинга (метод охвата рынка, при котором компания игнорирует различия внутри рынка и стремится привлечь весь рынок единственным ассортиментом продукции)Syn:See:* * *маркетинговая программа, в рамках которой какой-либо стандартный товар предлагается всем потребителямАнгло-русский экономический словарь > undifferentiated marketing
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28 crash
kræʃ
1. noun1) (a noise as of heavy things breaking or falling on something hard: I heard a crash, and looked round to see that he'd dropped all the plates.) estruendo, estrépito2) (a collision: There was a crash involving three cars.) colisión, choque, encontronazo3) (a failure of a business etc: the Wall Street crash.) quiebra4) (a sudden failure of a computer: A computer crash is very costly.)
2. verb1) (to (cause to) fall with a loud noise: The glass crashed to the floor.) caer con estrépito, estrellar(se)2) (to drive or be driven violently (against, into): He crashed (his car); His car crashed into a wall.) chocar contra, estrellar, colisionar3) ((of aircraft) to land or be landed in such a way as to be damaged or destroyed: His plane crashed in the mountains.) estrellar(se)4) ((of a business) to fail.) quebrar, fracasar5) (to force one's way noisily (through, into): He crashed through the undergrowth.) abrirse camino/paso6) ((of a computer) to stop working suddenly: If the computer crashes, we may lose all our files.)
3. adjective(rapid and concentrated: a crash course in computer technology.) acelerado, intensivo- crash-land
crash1 n1. accidente2. estrépitocrash2 vb1. estrellarse / chocar2. tener un accidentetr[kræʃ]1 (noise) estrépito; (of thunder) trueno, estallido3 SMALLCOMMERCE/SMALL (collapse) quiebra1 (make loud noise) retumbar2 (fall noisily) chocar4 SMALLCOMMERCE/SMALL quebrar5 SMALLCOMPUTING/SMALL fallar6 familiar (stay the night) quedarse a dormir1 (smash - car) estrellar ( into, contra)2 (make noise) hacer ruido con; (drop noisily) dejar caer estrepitosamente\SMALLIDIOMATIC EXPRESSION/SMALLcrash! ¡cataplum!car crash accidente nombre masculino de cochecrash barrier barrera de proteccióncrash course curso intensivocrash diet régimen nombre masculino muy estrictocrash helmet casco, casco protectorcrash ['kræʃ] vi1) smash: caerse con estrépito, estrellarse2) collide: estrellarse, chocar3) boom, resound: retumbar, resonarcrash vt1) smash: estrellar2)to crash one's car : tener un accidentecrash n1) din: estrépito m2) collision: choque m, colisión fcar crash: accidente automovilístico3) failure: quiebra f (de un negocio), crac m (de la bolsa)n.• crac s.m. (Computing)n.• fallo (Informática) s.m.n.• accidente s.m.• caída (Sistema informático) s.f.• choque s.m.• colisión s.f.• encontrón s.m.• estallido s.m.• estampida s.f.• estampido s.m.• estrellón s.m.• estropicio s.m.• estruendo s.m.• estrépito s.m.v.• chocar v.• estrellar v.• hundir v.• quebrar v.• romper v.
I kræʃa) ( loud noise) estrépito mb) (collision, accident) accidente m, choque mplane/car crash — accidente aéreo/de automóvil
c) ( financial failure) crac m, crack m
II
1.
1) ( smash)he crashed the car — tuvo un accidente con el coche, chocó
2) (colloq)to crash a party — colarse* en una fiesta (fam)
2.
vi1)a) ( collide)to crash (INTO something) — estrellarse or chocar* (contra algo)
b) ( make loud noise) \<\<thunder\>\> retumbarc) ( Fin) \<\<shares\>\> caer* a pique, colapsar2) ( spend the night) (esp AmE colloq) quedarse a dormir3) ( Comput) fallar•Phrasal Verbs:
III
adjective (before n) <program/course> intensivo[kræʃ]crash diet — régimen m muy estricto
1. N1) (=noise) estrépito m ; (=thunder) estruendo m ; (=explosion) estallido m2) (=accident) (Aut) choque m ; (Aer) accidente mto have a crash — (Aut) tener un accidente de coche, chocar con el coche
to be in a car/plane crash — tener un accidente de coche/aviación
3) (Econ) [of stock exchange] crac m ; [of business] (=failure) quiebra f2. VT2) * (=gatecrash)3. VI1) (=fall noisily) caer con estrépito; (=move noisily) moverse de manera ruidosa2) (=have accident) tener un accidente; (Aer) estrellarse, caer a tierra; (=collide) [two vehicles] chocarto crash into/through — chocar or estrellarse contra
3) (Econ) [business] quebrar; [stock exchange] sufrir una crisis4) (Comput) bloquearse, colgarse (Sp)5) ** (=sleep) dormir, pasar la noche4.ADV5.EXCL ¡zas!, ¡pum!6.CPD [diet etc] intensivo, aceleradocrash barrier N — (Brit) (Aut) quitamiedos m inv ; (at stadium etc) valla f protectora
crash course N — curso m intensivo or acelerado
crash dive N — [of submarine] inmersión f de emergencia
crash helmet N — casco m protector
crash landing N — aterrizaje m forzoso or de emergencia
crash programme (Brit), crash program (US) N — programa m de urgencia
crash site N — [of plane, car] lugar m del siniestro, lugar m del accidente
* * *
I [kræʃ]a) ( loud noise) estrépito mb) (collision, accident) accidente m, choque mplane/car crash — accidente aéreo/de automóvil
c) ( financial failure) crac m, crack m
II
1.
1) ( smash)he crashed the car — tuvo un accidente con el coche, chocó
2) (colloq)to crash a party — colarse* en una fiesta (fam)
2.
vi1)a) ( collide)to crash (INTO something) — estrellarse or chocar* (contra algo)
b) ( make loud noise) \<\<thunder\>\> retumbarc) ( Fin) \<\<shares\>\> caer* a pique, colapsar2) ( spend the night) (esp AmE colloq) quedarse a dormir3) ( Comput) fallar•Phrasal Verbs:
III
adjective (before n) <program/course> intensivocrash diet — régimen m muy estricto
-
29 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
30 ♦ ahead
♦ ahead /əˈhɛd/A avv.1 avanti; davanti; più avanti: to go ahead, andare avanti; proseguire; to go on ahead, andare avanti (precedendo); Go straight ahead, va' sempre avanti; continua diritto; Look ahead!, guarda davanti a te!; He concentrated on the road ahead, si è concentrato sulla strada davanti a lui (o che aveva davanti); The road ahead is flooded, la strada più avanti è allagata; Ahead, we saw a hut, più avanti, vedemmo una capanna2 avanti ( nel tempo); davanti; in vista: to look ahead, guardare avanti; guardare al futuro; There are hard days ahead for us, abbiamo davanti giorni difficili; There's trouble ahead, ci sono guai in vista3 anzitempo; per tempo; in anticipo: to plan ahead, fare progetti per tempo; to book ahead, prenotare in anticipo4 avanti; in vantaggio; in testa; in prima posizione: They are far ahead in technology, sono molto avanti nella tecnologia; to be ahead in a subject, essere avanti in una materia (scolastica); to keep ahead, mantenersi in testa (o in prima posizione, in vantaggio); ahead by three points, in vantaggio di tre punti5 (nei verbi frasali) V. sotto il verboB ahead of loc. prep.1 davanti a ( nello spazio o nel tempo): There was a lorry ahead of us, c'era un camion davanti a noi; I had a busy day ahead of me, avevo davanti a me (o mi aspettava) una giornata piena2 più avanti di; avanti a; in vantaggio su: He's ahead of me in maths, è avanti a me in matematica; far ahead of the competition, in notevole vantaggio sulla concorrenza; I finished ten seconds ahead of him, ho finito con dieci secondi di vantaggio su di lui; to keep ahead of, mantenere il vantaggio su3 in anticipo su; prima di: ahead of one's (o its) time, in anticipo sui tempi; che precorre i tempi; ahead of time, in anticipo; prima; We are ahead of our production plans, siamo in anticipo sui nostri piani di produzione; ahead of elections, prima delle elezioni; ahead of schedule, prima del giorno stabilito; in anticipo sulla tabella di marcia4 (rif. a fuso orario) avanti rispetto a: London is five hours ahead of New York, Londra è cinque ore avanti rispetto a New York● (fam.) ahead of the field, in testa a tutti; il migliore □ (fam.) ahead of the game, in testa; in vantaggio; ( anche) in anticipo sui tempi □ ahead on points, in vantaggio □ (autom.) Ahead only, divieto di svolta (a destra e a sinistra) ( cartello). -
31 strong
strong [strɒŋ]1. adjectivea. fort ; ( = healthy) robuste ; [nerves, leg, wall, shoes, bolt, dollar] solide ; [emotion, desire, protest] vif ; [reasons, evidence, candidate, contender] sérieux ; [fabric, material] résistant ; [measures] énergique ; [solution] concentré• to be (as) strong as an ox ( = powerful) être fort comme un bœuf ; ( = healthy) avoir une santé de fer• do you feel strong? est-ce que vous vous sentez en forme ?• you must be strong ( = courageous) soyez courageux• there are strong indications that... tout semble indiquer que...• I've a strong feeling that... j'ai bien l'impression que...• strong supporters of... d'ardents partisans de...• I am a strong believer in... je crois profondément à...2. adverb• to be going strong [person] être toujours solide ; [car] marcher toujours bien ; [relationship] aller bien3. compounds* * *[strɒŋ], US [strɔːŋ]1) ( powerful) [arm, person, current, wind] fort; [army, swimmer, country, state] puissant2) ( sturdy) lit solide; fig [bond] profond; [cast, candidate, team, alibi] bon/bonne; [currency, market] fermeto have a strong stomach — (colloq) fig avoir l'estomac bien accroché (colloq)
3) ( concentrated) gen fort; [coffee] serré4) ( alcoholic) alcoolisé5) ( noticeable) gen fort; [colour] soutenu; [rhythm] cadencé6) ( heartfelt) [conviction] intime; [desire, feeling] profond; [believer, supporter] acharné; [opinion] arrêté; [criticism, opposition, reaction] vif/vivestrong language — mots mpl grossiers
7) ( resolute) [ruler, leadership] à poigne; [action, measure, sanction] sévère8) [chance, possibility] fort9) ( good)10) Linguistics [verb] fort; [syllable] accentué•• -
32 crash
[kræʃ] 1. n 2. vt 3. viplane, car rozbijać się (rozbić się perf); two cars zderzać się (zderzyć się perf); glass, cup roztrzaskiwać się (roztrzaskać się perf); market, firm upadać (upaść perf)to crash into — wpadać (wpaść perf) na +acc
* * *[kræʃ] 1. noun1) (a noise as of heavy things breaking or falling on something hard: I heard a crash, and looked round to see that he'd dropped all the plates.) łomot2) (a collision: There was a crash involving three cars.) kraksa3) (a failure of a business etc: the Wall Street crash.) krach4) (a sudden failure of a computer: A computer crash is very costly.)2. verb1) (to (cause to) fall with a loud noise: The glass crashed to the floor.) runąć z łoskotem2) (to drive or be driven violently (against, into): He crashed (his car); His car crashed into a wall.) rozbijać, wjeżdżać3) ((of aircraft) to land or be landed in such a way as to be damaged or destroyed: His plane crashed in the mountains.) rozbijać się4) ((of a business) to fail.) upadać5) (to force one's way noisily (through, into): He crashed through the undergrowth.) pchać się6) ((of a computer) to stop working suddenly: If the computer crashes, we may lose all our files.)3. adjective(rapid and concentrated: a crash course in computer technology.) przyspieszony- crash-land -
33 put
1. n бросок камня или тяжести с плечаto put on airs — важничать, зазнаваться, задирать нос
2. n спорт. толкание3. n бирж. опцион на продажу, обратная премия, сделка с обратной премиейput and call — двойной опцион, стеллаж
bond with put — облигация с опционом "пут"
bonds with put — облигации с опционом "пут"
4. n диал. толчок, удар5. v класть, ставить; положить, поставитьto put a child to bed — уложить ребёнка в постель; уложить ребёнка спать
to put smth. in the window — выставить напоказ
6. v вкладывать, вставлять, класть; убиратьput away — убирать, прятать
put down — опускать, класть
7. v прибавлять, подмешивать, всыпатьto put on weight — прибавлять в весе, полнеть
8. v ставить; помещать, размещать9. v отдавать, передавать; помещатьput into print — передавать в печать; переданный в печать
to put to lumber — закладывать, отдавать в залог
10. v ставить, назначатьto put to the blush — заставить покраснеть, вогнать в краску
11. v устраивать, определять; помещать12. v поставить, сделать постановкуput about — распространять, делать широко известным
13. v вносить, включать14. v приложить; поднести; приблизить; пододвинуть15. v приделать, приладить, приспособить16. v с. -х. случать17. v мор. плыть; отправляться; брать курс18. v диал. пускать ростки; давать почкиto put on lugs — важничать, напускать на себя важность
put forth — давать ростки, бутоны
19. v диал. бодать20. v диал. бодатьсяСинонимический ряд:1. asked (verb) asked; pose; raise2. estimate (verb) approximate; call; estimate; judge; reckon3. estimated (verb) approximated; called; estimated; judged; placed; reckoned4. exact (verb) assess; exact; levied5. express (verb) air; couch; express; formulate; give; phrase; state; utter; vent; ventilate; word6. expressed (verb) aired; expressed; gave/given; stated; vented; ventilated7. fasten (verb) concenter; concentrate; fasten; fixate; focus; rivet8. fastened (verb) concentrated; fastened; fixated; focused; riveted9. heave (verb) heave; pitch; throw10. impose (verb) impose; inflict; levy11. offer (verb) offer; present; submit12. place (verb) deposit; fixed; laid; lay; place; rest; seat; settle; stuck13. play (verb) betted; gamble; game; lay down; play; post; stake; wager14. propose (verb) prefer; propose; proposition; propound; suggest15. proposed (verb) posed; preferred; proposed; propositioned; propounded; suggested16. set (verb) establish; established; fix; install; laid; locate; position; quarter; set; settled; site; situate; stick; stuck17. translate (verb) construe; render; translate; transpose; turn18. translated (verb) rendered; translated; transposed; turned19. worded (verb) couched; formulated; phrased; wordedАнтонимический ряд:displace; misplace; oust; raise; remove; take; transfer; withdraw -
34 strong
1 ( powerful) [arm, person] fort ; [army, country, state, lens, magnet] puissant ; [runner, swimmer] puissant ; [current, wind] fort ;2 ( sturdy) lit [fabric, rope, shoe, table] solide ; [heart, constitution, nerves] solide ; fig [bond] puissant ; [relationship] solide ; [alibi, argument] bon/bonne ; [evidence] solide ; [cast, candidate, team] bon/bonne ; [industry] solide ; [currency, market] ferme ; the pound remained strong against the dollar Fin la livre est restée ferme face au dollar ; to have a strong stomach ○ fig avoir l'estomac bien accroché ○ ;3 ( concentrated) [bleach, glue] fort ; [medicine, pain-killer] fort ; [coffee] serré ; [tea] fort ;4 ( alcoholic) [drink] alcoolisé ; would you like tea or something stronger? voulez-vous un thé ou un apéritif? ;6 ( heartfelt) [conviction] intime (before n) ; [desire, feeling] profond ; [believer, supporter] acharné ; [opinion] arrêté ; [criticism, opposition, reaction] vif/vive ; to have a strong belief in sth croire fermement en qch ; the article aroused strong feelings l'article a provoqué de vives réactions ; I have a strong feeling that she won't come je suis pratiquement sûr qu'elle ne viendra pas ; I told him so in the strongest possible terms je le lui ai dit sans détours ;10 ( definite) [chance, possibility] fort (before n) ; there's a strong possibility that it's true il y a de fortes chances que ce soit vrai ;11 ( good) to be strong on military history/physics être fort en histoire militaire/en physique ; he finished the race a strong second il a fini la course juste derrière le premier ; tact/spelling is not my strong point ou suit le tact/l'orthographe n'est pas mon fort ; what are your strong points? quels sont vos points forts? ; maths is my strong subject les maths sont la matière où je suis le plus fort ;14 ( in number) the workforce is 500 strong la main-d'œuvre est forte de 500 personnes ; a 2,000-strong crowd une foule (forte) de 2 000 personnes.to be still going strong [person, company] se porter toujours très bien or à merveille ; to come on strong ○ ( make sexual advances) faire des avances ; ( be severe) être sévère. -
35 creativity
Gen Mgtthe generation of new ideas by approaching problems or existing practices in innovative or imaginative ways. Psychologists have disagreed on the nature of creativity. Until about 1980, research concentrated on identifying the personality traits of creative people, but more recently psychologists have focused on the mental processes involved. Creativity involves reexamining assumptions and reinterpreting facts, ideas, and past experience. A growing interest in creativity as a source of competitive advantage has developed in recent years, and creativity is considered important, not just for the development of new products and services, but also for its role in organizational decision making and problem solving. Many organizations actively seek a corporate culture that encourages creativity. There are a number of techniques used to foster creative thinking, including brainstorming and lateral thinking. Creativity is linked to innovation, the process of taking a new idea and turning it into a market offering. -
36 Jobs, Steven Paul
SUBJECT AREA: Electronics and information technology[br]b. 24 February 1955 San Francisco, California, USA[br]American engineer who, with Stephen Wozniak, built the first home computer.[br]Moving with his family to Mountain View, Palo Alto, in 1960, Jobs entered Homestead High School, Cupertino, in 1968. At about the same time he joined the Explorers' Club for young engineers set up by Hewlett-Packard Company. As a result of this contact, three years later he met up with Stephen Wozniak, who was working at Hewlett-Packard and helped him with the construction of the first home computer based on the 8-bit MOS Technology 6502 microprocessor. In 1973 he went to Reid College, Portland, Oregon, to study engineering, but he dropped out in the second semester and spent time in India. On his return he obtained a job with Atari to design video games, but he soon met up again with Wozniak, who had been unable to interest Hewlett-Packard in commercial development of his home computer. Together they therefore founded Apple Computer Company to make and market it, and found a willing buyer in the Byte Shop chain store. The venture proved successful, and with the help of a financial backer, Mike Markkula, a second version, the Apple II, was developed in 1976. With Jobs as Chairman, the company experienced a phenomenal growth and by 1983 had 4,700 employees and an annual turnover of US$983 million. The company then began to run into difficulties and John Sculley, a former president of Pepsi-Cola, was brought in to manage the business while Jobs concentrated on developing new computers, including the Apple Macintosh. Eventually a power struggle developed, and with Sculley now Chairman and Chief Executive, Jobs resigned in 1985 to set up his own computer company, NeXt.[br]Principal Honours and DistinctionsFirst National Technology Medal (with Wozniak) 1985.Further ReadingJ.S.Young, 1988, Steve Jobs: The Journey is the Reward: Scott Foresman \& Co. (includes a biography and a detailed account of Apple Company).M.Moritz, 1984, The Little Kingdom. The Private Story of Apple Computers.KF -
37 Steinheil, Carl August von
[br]b. 1801 Roppoltsweiler, Alsaced. 1870 Munich, Germany[br]German physicist, founder of electromagnetic telegraphy in Austria, and photographic innovator and lens designer.[br]Steinheil studied under Gauss at Göttingen and Bessel at Königsberg before jointing his parents at Munich. There he concentrated on optics before being appointed Professor of Physics and Mathematics at the University of Munich in 1832. Immediately after the announcement of the first practicable photographic processes in 1839, he began experiments on photography in association with another professor at the University, Franz von Kobell. Steinheil is reputed to have made the first daguerreotypes in Germany; he certainly constructed several cameras of original design and suggested minor improvements to the daguerreotype process. In 1849 he was employed by the Austrian Government as Head of the Department of Telegraphy in the Ministry of Commerce. Electromagnetic telegraphy was an area in which Steinheil had worked for several years previously, and he was now appointed to supervise the installation of a working telegraphic system for the Austrian monarchy. He is considered to be the founder of electromagnetic telegraphy in Austria and went on to perform a similar role in Switzerland.Steinheil's son, Hugo Adolph, was educated in Munich and Augsburg but moved to Austria to be with his parents in 1850. Adolph completed his studies in Vienna and was appointed to the Telegraph Department, headed by his father, in 1851. Adolph returned to Munich in 1852, however, to concentrate on the study of optics. In 1855 the father and son established the optical workshop which was later to become the distinguished lens-manufacturing company C.A. Steinheil Söhne. At first the business confined itself almost entirely to astronomical optics, but in 1865 the two men took out a joint patent for a wide-angle photographic lens claimed to be free of distortion. The lens, called the "periscopic", was not in fact free from flare and not achromatic, although it enjoyed some reputation at the time. Much more important was the achromatic development of this lens that was introduced in 1866 and called the "Aplanet"; almost simultaneously a similar lens, the "Rapid Rentilinear", was introduced by Dallmeyer in England, and for many years lenses of this type were fitted as the standard objective on most photographic cameras. During 1866 the elder Steinheil relinquished his interest in lens manufacturing, and control of the business passed to Adolph, with administrative and financial affairs being looked after by another son, Edward. After Carl Steinheil's death Adolph continued to design and market a series of high-quality photographic lenses until his own death.[br]Further ReadingJ.M.Eder, 1945, History of Photography, trans. E.Epstean, New York (a general account of the Steinheils's work).Most accounts of photographic lens history will give details of the Steinheils's more important work. See, for example, Chapman Jones, 1904, Science and Practice of Photography, 4th edn, London: and Rudolf Kingslake, 1989, A History of the Photographic Lens, Boston.JWBiographical history of technology > Steinheil, Carl August von
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