-
21 ante
prep.1 in front of, before, in the presence of.2 before, in the event of, taking into consideration.m.1 elk, moose.2 suede, deer skin.* * *1 ZOOLOGÍA elk, moose2 (piel) suede————————1 before, in the presence of2 (considerando) in the face of\* * *1. prep.1) before2) considering, faced with•2. noun m.1) elk, moose2) suede* * *ISM1) (Zool) (=ciervo) elk, moose; (=búfalo) buffalo; Méx (=tapir) tapir2) (=piel) suede3) Méx (=dulce) macaroonIIPREP1) (=en presencia de) [+ persona] before2) (=enfrentado a) [+ peligro] in the face of, faced with; [+ dificultad, duda] faced with3)ante todo hay que recordar que... — first of all let's remember that...
* * *I1)a) (frml) ( delante de) beforeb) ( frente a)2)IIante todo — ( primero) first and foremost; ( sobre todo) above all
a) (Zool) ( especie europea) elk; ( especie norteamericana) mooseb) ( cuero) suede* * *I1)a) (frml) ( delante de) beforeb) ( frente a)2)IIante todo — ( primero) first and foremost; ( sobre todo) above all
a) (Zool) ( especie europea) elk; ( especie norteamericana) mooseb) ( cuero) suede* * *ante11 = suede.Ex: English riders will wear riding breeches with swede patches that fit very snugly.
* piel de ante = suede.ante22 = before, in the face of, vis à vis, in the presence of, in view of, facing.Ex: The hearings before the Royal Commission, including among the witnesses some of the most prominent librarians and scholars of that day, extended from 1847 to 1849.
Ex: In the face of present priorities and staff commitments, the Library feels that it cannot undertake a comprehensive study of the subject heading system that would pave the way for a major restructuring of the system.Ex: The information note following the explanatory heading provides guidance to the user of the catalogue vis à vis the conventions used in formulating uniform headings.Ex: Errors in colleagues' work should be brought to their attention tactfully and not in the presence of others = A los compañeros se les debería hacer ver sus errores discretamente y no en presencia de otros.Ex: In view of the frequency with which users could benefit from references to a broader subject this omission must be regarded as a deficiency of A/Z subject catalogue.Ex: Under the Highway Safety Code, cyclists must ride on the street, facing traffic.* ante cualquier adversidad = in the face of + adversity.* ante la adversidad = in the face of + adversity.* ante la ley = at law.* ante la opinión pública = in the public eye.* ante la posibilidad de = at the prospect of.* ante la presión de = in the crush to.* ante + Posesivo + propios ojos = before + Posesivo + (own two) eyes, before + Posesivo + very eyes.* ante-sala = lobby.* ante todo = first and foremost, before anything else, more than anything else, first of all, above all, above all things.* estar ante = be faced with.* representación ante el juzgado = representation at tribunal.* * *ante1A1 ( frml) (delante de) beforecomparecer ante el juez to appear before the judgemiles de personas desfilaron ante su cadáver thousands of people filed past the body2(enfrentado a): ante la gravedad de la situación in view of o considering o given the seriousness of the situationante la proximidad de las elecciones with the elections so closeveamos cómo reacciona ante este problema let us see how he reacts when faced with this problemtodos somos iguales ante la ley we are all equal in the eyes of the lawnos hallamos ante una gran injusticia we are faced with a grave injusticeante la duda, abstente if in doubt, don'tBse considera ante todo madre she thinks of herself as a mother above all elsela seguridad ante todo safety first, safety must come firstante2A2 (cuero) suedeuna chaqueta de ante a suede jacket* * *
ante preposición
1
b) ( frente a):
iguales ante la ley equal in the eyes of the law;
nos hallamos ante un problema we are faced with a problem
2
( sobre todo) above all
■ sustantivo masculino ( cuero) suede
ante 1 sustantivo masculino
1 (piel) suede
2 Zool elk, moose
ante 2 preposición
1 before, in the presence of
Jur ante notario, in the presence of a notary
2 (en vista de) faced with, in view of: ante la falta de medios, hicieron un llamamiento a la solidaridad, faced with the shortage of resources, they made an appeal for help
♦ Locuciones: ante todo, discreción, above all, be discreet
' ante' also found in these entries:
Spanish:
a.m.
- acobardarse
- actitud
- apelar
- calma
- comparecer
- contingencia
- declarar
- desesperación
- desfilar
- disyuntiva
- doblarse
- el
- entera
- entero
- escamarse
- evidenciar
- expectante
- firme
- humillarse
- igualdad
- impasible
- inclinarse
- infranqueable
- inmutable
- levantarse
- palidecer
- plantarse
- prestar
- reaccionar
- resistir
- retroceder
- sombrero
- sucumbir
- viabilidad
- abogado
- acobardar
- alarma
- apocarse
- ciego
- conducir
- humillar
- igual
- imperturbable
- inclinar
- interceder
- ley
- mediar
- negativa
- poder
English:
a.m.
- accountable
- accused
- admire
- alarmed
- ambush
- ante
- appear
- appearance
- before
- bristle
- career
- cheek
- crawl
- curtsey
- curtsy
- demonstrator
- equal
- flail
- gazumping
- give in
- give up
- go before
- grovel
- guilt
- haul up
- insecure
- justice
- kneel
- kowtow
- March
- primarily
- protest
- quail
- react
- responsible
- safety
- shrink
- stick
- suede
- survivalist
- unmoved
- yield
- address
- barrister
- bow
- eye
- file
- first
- go
* * *ante1 nm1. [piel] suede;zapatos de ante suede shoes2. [animal] [europeo] elk;[americano] mooseante2 prep1. [delante de, en presencia de] before;se arrodilló ante el Papa he kneeled before the Pope;comparecer ante el juez to appear before the judge, to appear in court;apelar ante el tribunal to appeal to the court;es muy tímido y se encoge ante sus superiores he's very timid and clams up in the presence of his superiors;nos hicimos una foto ante la Esfinge we took a photo of ourselves standing in front of the Sphinx;estamos ante otro Dalí this is another Dali, we have before us another Dali;desfilar/marchar ante algo/alguien to file/march past sth/sb2. [frente a] [hecho, circunstancia] in the face of;ante una actitud tan intolerante, poco se puede hacer there is little we can do in the face of such intolerance;ante la insistencia de su hermano, accedimos a admitirla at her brother's insistence, we agreed to take her on;no se detendrá ante nada she'll stop at nothing, nothing will stop her;no se amilana ante nada he isn't scared of anything;¿cuál es tu postura ante el aborto? what's your opinion about abortion?;cerrar los ojos ante algo [ignorar] to close one's eyes to sth;ante la duda, mejor no intentarlo if in doubt, it's best not to attempt it;me descubro ante su esfuerzo I take my hat off to him for his effort;extasiarse ante algo to go into ecstasies over sth;se quedó solo ante el peligro he was left to face the danger alone;se crece ante las dificultades she thrives in the face of adversity;ser responsable ante alguien to be accountable to sb;retroceder ante el peligro to shrink back from danger3. [respecto de] compared to;su obra palidece ante la de su maestro his work pales in comparison with that of his master;su opinión prevaleció ante la mía his opinion prevailed over mine4.[en primer lugar] first of allante todo [sobre todo] above all;* * *I m1 suede2 ZO mooseante todo above all* * *ante nm1) : elk, moose2) : suedeante prep1) : before, in front of2) : considering, in view of3)ante todo : first and foremost, above all* * *ante1 n suedeante2 prep1. (delante de) before2. (frente a) in the face of -
22 peace
nмир; спокойствие; общественный порядокto achieve peace through negotiation — добиваться / достигать мира посредством переговоров
to advocate peace — выступать в защиту мира; отстаивать мир
to be at peace — быть в мире; не воевать
to be guided by the principles of peace and cooperation — руководствоваться принципами мира и сотрудничества
to block avenues / the path / the way to peace — мешать достижению мира, ставить препятствия на пути к миру
to campaign for peace — проводить кампанию / агитировать за мир
to maintain peace — поддерживать / сохранять мир
to make peace — заключать / устанавливать мир
to preserve peace — отстаивать / беречь / сохранять мир
to retain peace — сохранять / поддерживать мир
to safeguard peace — защищать / обеспечивать мир; стоять на страже мира
to talk peace — 1) вести мирные переговоры 2) проводить миролюбивую политику по отношению к кому-л.
to test a country's sincerity for peace — проверять, насколько искренне страна хочет мира
to wage peace — бороться / вести борьбу за мир
to work for peace — бороться за мир / за сохранение мира
- appeal for peaceto yearn for peace — жаждать мира; стремиться к миру
- aspiration for peace
- atmosphere of peace
- avenues to peace
- bid for peace
- breach of peace
- breakdown of the peace
- bulwark of peace
- buttress of peace
- call for peace
- cause of peace - Cold peace
- committed to peace
- comprehensive peace
- concern for peace
- consistent policy of peace - dedication to peace
- defence of peace
- defender of peace
- democratic peace
- desire for peace
- destroyer of peace
- devotion to the cause of peace
- disturbance of peace
- domestic peace
- dove of peace
- drive for peace
- durable peace
- earnest of peace
- efforts for peace
- elusive peace
- enduring peace
- envoy of peace
- everlasting peace
- fight for peace - forces of peace
- fragile peace
- general peace
- genuine peace
- global peace
- guarantee of peace
- honorable peace
- international peace
- inviolable peace
- just peace
- lasting peace
- linchpin of peace
- maintenance of peace
- menace to peace
- momentum towards peace
- negotiated peace
- noncoercive peace
- overall peace - patched-up peace
- path to peace
- peace of the world
- peace on earth
- peace through justice
- peace through law
- peace through strength
- peace throughout the world
- peace with honor
- peace without annexations or indemnities
- permanent peace
- plan for peace - predatory peace
- preliminary terms for peace - public peace
- pursuit of peace
- push for peace
- quest for peace
- realization of peace
- reestablishment of peace
- regional peace
- restoration of peace
- road to peace
- safeguarding of peace
- search for peace
- separate peace
- shaky peace
- solid peace
- stable peace
- state of peace
- step towards peace
- strengthening of peace
- stronghold of peace
- struggle for peace
- supporter of peace
- Teachers for Peace
- terms of peace - true peace
- uneasy peace
- universal peace
- unjust peace
- Wave of Peace
- way to peace
- work for peace
- world peace
- worldwide peace
- zone of peace -
23 gancho
m.1 hook (garfio).como le eche el gancho al que me ha robado la bici… (informal) just wait till I wait my hands on whoever stole my bike… (peninsular Spanish)2 decoy (cómplice) (de timador).3 clothes hanger.4 barker.5 layup.6 pothook.7 safety-pin.8 paperclip, paper clip.9 hairpin.10 hookshot.11 branch.12 buddy, mate.13 clasp.* * *1 hook2 (para ropa) peg3 (cayado) shepherd's crook4 familiar (atractivo) attractiveness, charm5 familiar (compinche de un estafador) bait, decoy6 (en boxeo) hook7 (en baloncesto) hook shot\echar el gancho a alguien familiar to hook somebodytener gancho familiar to be attractive, have charm* * *noun m.* * *SM1) (=garfio) hook; [de árbol] stump; (Agr) shepherd's crookgancho de remolque — towing hook, trailer hitch
3) * (=atractivo sexual) sex appeal; (=atractivo popular) pulling power4) [de timador] accomplice5) (Boxeo) (=golpe) hook7) And lady's saddle* * *1) ( garfio) hookhacerle gancho a alguien con alguien — (CS fam) to set somebody up with somebody (colloq)
ir de gancho — (Col) to walk along arm in arm
2)a) ( clip) paperclip; ( de patitas) paper fastenerb) ( horquilla) hairpinc) (Andes) ( imperdible) safety pind) (AmL) ( para la ropa) hanger3)a) (fam) (para atrapar, seducir) baitb) (fam) ( atractivo)4)a) ( en boxeo) hookb) ( en baloncesto) hook shot* * *= hook, clip, peg, draw, teaser, loss-leader, panache.Ex. The platen was lashed up tight to the toe of the spindle by cords which connected hooks at its four corners to another set of hooks at the four lower corners of the hose.Ex. Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex. Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex. The draw of earning up to 30 pounds per cadaver without risking life or limb proved too tempting for some of the more barbarous resurrectionists, however, leading them to commit murder.Ex. The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex. The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.Ex. It is a richly documented, smoothly narrated, and lavishly illustrated study by a historian who knows his stuff and tells it with panache.----* alfiler de gancho = safety pin.* gancho para el remolque = tow-bar [towbar].* tener gancho = be engaging.* * *1) ( garfio) hookhacerle gancho a alguien con alguien — (CS fam) to set somebody up with somebody (colloq)
ir de gancho — (Col) to walk along arm in arm
2)a) ( clip) paperclip; ( de patitas) paper fastenerb) ( horquilla) hairpinc) (Andes) ( imperdible) safety pind) (AmL) ( para la ropa) hanger3)a) (fam) (para atrapar, seducir) baitb) (fam) ( atractivo)4)a) ( en boxeo) hookb) ( en baloncesto) hook shot* * *= hook, clip, peg, draw, teaser, loss-leader, panache.Ex: The platen was lashed up tight to the toe of the spindle by cords which connected hooks at its four corners to another set of hooks at the four lower corners of the hose.
Ex: Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex: Some vertical storage chests utilize wooden rods to which the maps are attached and others use clips or pegs.Ex: The draw of earning up to 30 pounds per cadaver without risking life or limb proved too tempting for some of the more barbarous resurrectionists, however, leading them to commit murder.Ex: The Internet is the ideal place to offer the ' teaser' -- the 'hot' item or service which leads consumers in to buy the other products offered by the company.Ex: The Internet is the ideal place to offer the ' loss-leader,' the item or service offered cheap, in the hope that consumers will investigate and buy the others.Ex: It is a richly documented, smoothly narrated, and lavishly illustrated study by a historian who knows his stuff and tells it with panache.* alfiler de gancho = safety pin.* gancho para el remolque = tow-bar [towbar].* tener gancho = be engaging.* * *A (garfio) hookgancho de carnicero butcher's hooklos ganchos de la cortina the curtain hooksLorena me va a hacer gancho con su hermano Lorena is going to set me up with her brother ( colloq)ir de gancho ( Col); to walk along arm in armB2 (horquilla — abierta) hairpin; (— cerrada) bobby pin ( AmE), hairgrip ( BrE); (pasador) barrette ( AmE), hairslide ( BrE)3 (Andes, Ven) (imperdible) safety pinCompuesto:( Col) safety pinC1 ( fam) (para atrapar, seducir) bait2 ( fam)(atractivo): un hombre con mucho gancho a very attractive manes una película que tiene gancho the movie's a real crowd puller, the movie has great drawing powerun artista que tiene gancho an artist who enjoys great popularity o who has a lot of popular appealD (en boxeo) hookE (en baloncesto) hook shotF (AmC, Andes, Méx) (colgador) hangerG ( Chi) (de un árbol) branch* * *
gancho sustantivo masculino
1
2
gancho sustantivo masculino
1 hook
2 fam (gracia, encanto) charm
3 (cómplice de un estafador) bait, decoy
(de la policía) stool-pigeon
4 LAm (para el pelo) hairpin
' gancho' also found in these entries:
Spanish:
enganchar
- reclamo
- alfiler
- colgar
- percha
English:
hang
- hook
- clip
- hanger
- hooked
- on
- peg
- safety
* * *gancho nm1. [garfio] hook;[de percha] peg; Esp Famechar el gancho a alguien: como le eche el gancho al que me ha robado la bici… just wait till I get my hands on whoever stole my bike…2. [cómplice] [de timador] decoy3. Fam [atractivo]esa chica tiene mucho gancho that girl is quite something o can really turn heads;tiene gancho como relaciones públicas she has a real gift for public relations;uno de los ganchos del proyecto es su bajo coste one of the big plusses of the project is its low cost4. [en baloncesto] hook5. [en boxeo] hook;gancho de izquierda/derecha left/right hook6. Andes, CAm, Méx, Ven [percha] hanger7. Col, Ven [pinza] Br (clothes) peg, US clothespin8. Andes, CAm, Méx [horquilla] hairpin9. Bol, Col [imperdible] safety pin12. RP [para papeles] staplesi te gusta mi prima, te hago gancho if you fancy my cousin, I'll try to fix you up with her;las madres les hicieron gancho their mothers tried to get them together* * *m1 hook2 L.Am., Arg fig famsex-appeal;tener gancho fam3 L.Am.hacer gancho ( ayudar) lend a hand4 L.Am. ( grapa) staple5 L.Am. ( percha) coat hanger* * *gancho nm1) : hook2) : clothes hanger3) : hairpin, bobby pin* * *gancho n (instrumento) hook -
24 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
25 support
1. n поддержка, помощьI hope to have your support — я надеюсь, что вы меня поддержите
2. n опора, оплотthe elder son is the support of the family — старший сын — опора семьи
3. n кормилец4. n средства к существованию5. n финансовое обеспечение, содержаниеthe school draws its support from public subscriptions — школа существует на средства, собранные общественностью
6. n обеспечениеdepot support — обеспечение, осуществляемое складом
7. n воен. материально-техническое обеспечение8. n театр. актёр или актриса на вторых или выходных ролях9. n жив. основа, основание10. n тех. кронштейн11. n тех. штатив12. n тех. горн. стойка13. n тех. суппорт, держатель14. n спорт. упор15. n спорт. наплыв16. n спорт. эк. закупка для поддержания цен, интервенционная скупка17. v поддерживать, подпирать18. v помогать, поддерживать; содержать19. v воен. обеспечивать; обслуживать20. v оказывать поддержку; придавать силы21. v спорт. быть поклонником22. v защищать; помогать, содействоватьto support the peace policy — поддерживать мирную политику, выступать в защиту политики мира
23. v подтверждать, служить доказательствомlend support — оказывать поддержку; подтверждать
24. v выдерживать, выносить, сносить25. v театр. играть вторые роли, участвовать в эпизодахfront lying support hang on low bar — вис лежа на н.ж.
26. v эк. поддерживать на определённом уровнеСинонимический ряд:1. backing (noun) backing; patronage; promotion2. blessing (noun) blessing; favor; succor3. brace (noun) abutment; brace; buttress; column; crutch; foundation; mainstay; prop; shore; stay; strut; truss; underpinner; underpinning; underpropping4. defense (noun) defense; evidence; justification; reasoning5. help (noun) aid; assist; assistance; comfort; hand; help; lift; relief; secours; succour6. living (noun) alimentation; alimony; bread; bread and butter; keep; livelihood; living; maintenance; provision; salt; subsistence; sustenance; upkeep7. advance (verb) advance; champion; promote8. advocate (verb) advocate; back; defend; endorse; forward; further; get behind; plump for; side with; stand behind9. bear (verb) abide; accept; bear; brook; digest; endure; go; go through; lump; put up with; stand; stick out; stomach; suffer; swallow; sweat out; take; tolerate; undergo10. bear up (verb) bear up; bolster; brace; buoy up; buttress; carry; prop; shore up; strengthen; sustain; underprop; upbear11. finance (verb) finance; fund; subsidize12. help (verb) abet; aid; assist; help; relieve; succour13. maintain (verb) buoy; keep; keep up; maintain; nourish; nurture; provide for14. sponsor (verb) patronise; sponsor15. uphold (verb) backstop; hold; hold up; side; uphold16. verify (verb) confirm; corroborate; establish; substantiate; verifyАнтонимический ряд:betray; block; check; circumvent; counteract; cripple; defeat; desert; destroy; disconcert; discontinue; discourage; dishearten; drop; neglect; oppose; opposition; succumb; superstructure; weaken -
26 call
A n1 Telecom appel m (téléphonique) (from de) ; business call appel professionnel ; private ou personal call appel privé ; (tele)phone call appel m (téléphonique) ; I have a call for you j'ai un appel pour vous ; to make a call appeler, téléphoner ; to make a call to Italy appeler l'Italie, téléphoner en Italie ; to receive/take a call recevoir/prendre un appel ; to give sb a call appeler qn ; to return sb's call rappeler qn ; to put a call through to sb passer un appel à qn ;3 ( summons) appel m, this is the last call for passengers to Berlin Aviat ceci est le dernier appel pour les passagers à destination de Berlin ; this is your ten minute call Theat en scène dans dix minutes ; to put out a call for sb ( over public address) faire appeler qn ; ( over radio) lancer un appel à qn ; the Red Cross has put out a call for blankets la Croix Rouge a lancé un appel pour obtenir des couvertures ;4 ( visit) visite f ; social call visite f de courtoisie ; to make ou pay a call lit rendre visite (on à) ; to pay a call euph aller aux toilettes ; to return sb's call rendre sa visite à qn ;5 ( demand) demande f ; the strikers' call for a pay rise la demande d'augmentation de salaire de la part des grévistes ; there were calls for his resignation sa démission a été réclamée ; a call for reform une demande de réforme ; she has many calls on her time elle est très sollicitée ; there's no call for it Comm il n'y a pas de demande (pour cet article) ; we don't get much call for that nous n'avons guère de demande pour cela ; to have first call on sth avoir la priorité sur qch ;6 ( need) there's no call for sth/to do il n'y a pas de raison pour qch/de faire ; there was no call for her to say that elle n'avait aucune raison or aucun besoin de dire cela ;8 Sport décision f ;9 Fin ( for repayment of loan) demande f de remboursement ; ( request) appel m ; ( right to buy) option f d'achat ; money at ou on call argent à court terme or au jour le jour ; on three months' call à trois mois ; payable at call remboursable sur présentation or à vue ; a call for capital/tenders un appel de fonds/d'offres ;B vtr1 ( say loudly) ( also call out) appeler [name, number] ; crier [answer, instructions] ; annoncer [result] ; Games parier [heads, tails] ; annoncer [flight] ; to call the register Sch faire l'appel ; he called (out) ‘Goodbye’ il a crié ‘au revoir’ ;2 ( summon) appeler [lift] ; ( by shouting) appeler [person, animal, witness] ; ( by phone) appeler [person, police, taxi] ; ( by letter) convoquer [applicant, candidate] ; he was called before the committee il a été convoqué devant la commission ; the boss called me into his office le chef m'a fait venir dans son bureau ; the police were called to the scene la police a été appelée sur les lieux ; I've called you a taxi je vous ai appelé un taxi ; come when you're called venez quand on vous appelle ; call the next witness appelez le témoin suivant ; you may be called to give evidence il se peut que vous soyez convoqué pour témoigner ;3 ( telephone) ( also call up) appeler [person, institution, number] (at à ; from de) ; don't call us, we'll call you hum (n'appelez pas) nous vous appellerons ;4 ( give a name) appeler [person, baby, animal, place, product] (by par) ; intituler [book, film, music, play] ; she prefers to be called by her maiden name elle préfère qu'on l'appelle par son nom de jeune fille ;6 ( waken) réveiller [person] ; what time shall I call you in the morning? à quelle heure voulez-vous que je vous réveille? ;7 ( describe as) to call sb stupid/a liar traiter qn d'imbécile/de menteur/-euse ; I wouldn't call it spacious/beautiful je ne dirais pas que c'est vaste/beau ; do you call that plate clean? tu appelles ça une assiette propre? ; it's not what you'd call an exciting film on ne peut pas dire que ce film soit passionnant ; it's what you might call a delicate situation c'est ce qui s'appelle une situation délicate ; call that a garden ○ ! tu appelles ça un jardin! ; call it what you will appelle ça comme tu veux ; parapsychology or whatever they ou you call it ○ la métapsychologie ou quelque chose dans ce goût-là ○ ; (let's) call it £5 disons cinq livres sterling ; he hasn't a place to call his own il n'a pas de chez-lui ;8 Sport [referee, linesman] déclarer ; the linesman called the ball in le juge de ligne a déclaré que la balle était bonne ;9 Fin demander le remboursement de [loan] ;10 Comput appeler [file, program].C vi1 ( cry out) ( also call out) [person, animal] appeler ; ( louder) crier ; [bird] crier ; London calling Radio ici Londres ;2 ( telephone) appeler ; where are you calling from? d'où appelez-vous? ; I'm calling about your advertisement j'appelle au sujet de votre annonce ; thank you for calling merci d'avoir appelé ; please call back in an hour rappelez dans une heure s'il vous plaît, veuillez rappeler dans une heure fml ; to call home appeler chez soi or à la maison ; who's calling? qui est à l'appareil? ;3 ( visit) passer ; to call at [person] passer chez [person, shop] ; [person] passer à [bank, library, town] ; [train] s'arrêter à [town, station] ; [boat] faire escale à [port] ; the London train calling at Reading and Slough le train à destination de Londres desservant les gares de Reading et Slough ;4 (tossing coins, racquet) parier ; you call, heads or tails? à toi de parier, pile ou face?D v refl to call oneself se faire appeler [Smith, Bob] ; ( claim to be) se dire, se prétendre [poet, designer] ; he calls himself a writer but… il se dit or se prétend écrivain mais… ; call yourself a sailor ○ ? et tu te prétends marin? ; I am proud to call myself European je suis fier d'être européen.it was a close call c'était de justesse.■ call away:▶ call [sb] away appeler ; to be called away être obligé de s'absenter.■ call back:1 ( on phone) rappeler ;2 ( return) repasser ;▶ call [sb] back1 (summon by shouting, phone back) rappeler [person] ;2 ( recall) rappeler [representative, diplomat].■ call by passer.■ call down:▶ call down ( shout from above) appeler ;▶ call down [sth], call [sth] down appeler [blessing, curse, vengeance] (on sur).■ call for:▶ call for [sth]2 ( demand) [person] demander [food, drink, equipment, tool] ; [report, article, politician, protesters] réclamer [changes, improvements] ; they are calling for talks to be extended ils réclament la prolongation des négociations ;3 ( require) [situation, problem, conditions] exiger [treatment, skill, action, understanding] ; nécessiter [change, intervention, improvements] ; this calls for a celebration! ça se fête! ; that was not called for c'était déplacé ;■ call forth littér:▶ call forth [sth], call [sth] forth susciter.■ call in:▶ call in1 ( visit) passer ;▶ call in [sb], call [sb] in2 ( send for) faire appel à [expert, police, engineer] ;▶ call in [sth], call [sth] in1 ( recall) demander le retour de [library book, ticket, surplus, supplies] ; retirer [qch] de la circulation [currency] ; retirer [qch] du commerce [product] ;2 Fin demander le remboursement de [loan].■ call off:▶ call off [sth], call [sth] off1 lit rappeler [dog, attacker] ;2 fig ( halt) interrompre [arrangement, deal, plan, search, investigation, strike] ; ( cancel) annuler [show, meeting, wedding] ; to call off one's engagement rompre ses fiançailles ; to call off a strike annuler un ordre de grève ; let's call the whole thing off laissons tomber.■ call on:▶ call on [sb/sth]2 ( invite) demander à [speaker, lecturer] (to do de faire) ;3 ( urge) demander à (to do de faire) ; ( stronger) enjoindre fml (to do de faire) ; he called on his colleagues to oppose it il a demandé à ses collègues de s'y opposer ;4 (appeal to, resort to) s'adresser à [person] ; avoir recours à [services] ; faire appel à [moral quality] ; neighbours she can call on des voisins à qui elle peut s'adresser ; we will call on your services nous aurons recours à vos services ; you will have to call on all your patience and courage il faudra faire appel à toute ta patience et tout ton courage.■ call out:▶ call out [sb], call [sb] out1 ( summon outside) appeler ; the teacher called me out to the front of the class le professeur m'a fait venir devant le reste de la classe ;2 ( send for) appeler [expert, doctor, emergency service, repairman, troops] ;3 Ind [union] lancer un ordre de grève à [members] ; to call sb out on strike lancer un ordre de grève à qn ;▶ call [sth] out, call out [sth] appeler [name, number].■ call over:▶ call over to [sb] appeler ;▶ call [sb] over appeler.■ call round ( visit) venir.■ call up:▶ call up appeler ;▶ call up [sb/sth], call [sb/sth] up1 ( on phone) appeler ;2 ( summon) appeler [reserves, reinforcements] ; appeler [qn] sous les drapeaux [soldier] ; invoquer [ghost, spirit] ;3 ( evoke) rappeler [memory, past event, scene] ;4 Comput appeler (à l'écran), afficher [data, file, menu] ;5 Sport sélectionner [player]. -
27 put
put [pʊt]mettre ⇒ 1 (a), 1 (c)-(f), 1 (i) dire ⇒ 1 (g) soumettre ⇒ 1 (h) placer ⇒ 1 (i), 1 (l) investir ⇒ 1 (k), 1 (l) miser ⇒ 1 (m)∎ put the saucepan on the shelf mets la casserole sur l'étagère;∎ she put her hand on my shoulder elle a mis sa main sur mon épaule;∎ put the chairs nearer the table approche les chaises de la table;∎ he put his arm around my shoulders il passa son bras autour de mes épaules;∎ she put her arms around him elle l'a pris dans ses bras;∎ to put one's head round the door/through the window passer la tête par la porte/par la fenêtre;∎ did you put any salt in? as-tu mis du sel (dedans)?;∎ put some more water on to boil remettez de l'eau à chauffer;∎ he put another brick on the pile il a mis une autre brique sur la pile;∎ to put a coin/a letter/a gun into sb's hand glisser ou mettre une pièce/une lettre/un revolver dans la main de qn;∎ she put a match to the wood elle a allumé le bois;∎ to put an advert in the paper mettre une annonce dans le journal;∎ they want to put me in an old folks' home ils veulent me mettre dans une maison pour les vieux;∎ to put a child to bed mettre un enfant au lit, coucher un enfant;∎ to put a man on the moon envoyer un homme sur la lune;∎ he put the telescope to his eye il a porté la longue-vue à son œil;∎ to put honour before riches préférer l'honneur à l'argent;∎ to put a play on the stage monter une pièce;∎ to put a guard on the door faire surveiller la porte;∎ figurative I didn't know where to put myself! je ne savais plus où me mettre!;∎ put yourself in my position or place mettez-vous à ma place;∎ to put oneself into sb's hands s'en remettre à qn;∎ put it out of your mind or head sors-le-toi de la tête;∎ I had long put this thought out of my mind ça faisait longtemps que je m'étais sorti cette idée de la tête;∎ we put a lot of emphasis on creativity nous mettons beaucoup l'accent sur la créativité;∎ don't put too much trust in what he says ne te fie pas trop à ce qu'il dit;∎ familiar put it there! (shake hands) tope-là!, serrons-nous la pince!∎ he put his fist through the window il a passé son poing à travers le carreau;∎ he put a bullet through his head il s'est mis une balle dans la tête;∎ she put her pen through the whole paragraph elle a rayé tout le paragraphe d'un coup de stylo(c) (impose → limit, responsibility, tax) mettre;∎ to put a ban on sth interdire qch;∎ it puts an extra burden on our department c'est un fardeau de plus pour notre service;∎ the new tax will put 5p on a packet of cigarettes la nouvelle taxe augmentera de 5 pence le prix d'un paquet de cigarettes(d) (into specified state) mettre;∎ you're putting me in an awkward position vous me mettez dans une situation délicate;∎ I hope I've not put you to too much trouble j'espère que je ne vous ai pas trop dérangé;∎ music always puts him in a good mood la musique le met toujours de bonne humeur;∎ the new rules will be put into effect next month le nouveau règlement entrera en vigueur le mois prochain;∎ to put sb out of a job mettre qn au chômage;∎ to put a prisoner on bread and water mettre un prisonnier au pain sec et à l'eau;∎ the money will be put to good use l'argent sera bien employé;∎ to put sb to sleep endormir qn;∎ euphemism the dog had to be put to sleep il a fallu piquer le chien(e) (write down) mettre, écrire;∎ I forgot to put my address j'ai oublié de mettre mon adresse;∎ what date shall I put? quelle date est-ce que je mets?∎ to put an end or a stop to sth mettre fin ou un terme à qch(g) (say, express) dire, exprimer;∎ I wouldn't put it quite like that je ne dirais pas cela;∎ I don't know how to put it je ne sais comment dire;∎ to put one's thoughts into words exprimer sa pensée, s'exprimer;∎ let me put it this way laissez-moi l'exprimer ainsi;∎ it was, how shall I put it, rather long c'était, comment dirais-je, un peu long;∎ to put it another way,… en d'autres termes,…;∎ he put it better than that il l'a dit ou formulé mieux que ça;∎ you could have put that better tu aurais pu tourner cela un peu mieux;∎ she put it politely but firmly elle l'a dit poliment mais clairement;∎ as Churchill once put it comme l'a dit Churchill un jour;∎ to put it briefly or simply, they refused bref ou en un mot, ils ont refusé;∎ to put it bluntly pour parler franc;∎ putting it in terms you'll understand… plus simplement, pour que vous compreniez…∎ to put a proposal to the board présenter une proposition au conseil d'administration;∎ he put his case very well il a très bien présenté son cas;∎ I have a question to put to the Prime Minister j'ai une question à soumettre au Premier ministre;∎ Law I put it to you that… n'est-il pas vrai que…?;∎ I put it to the delegates that now is the time to act je tiens à dire aux délégués que c'est maintenant qu'il faut agir(i) (class, rank) placer, mettre;∎ I wouldn't put them in the same class as the Beatles je ne les mettrais ou placerais pas dans la même catégorie que les Beatles;∎ I put my family above my job je fais passer ma famille avant mon travail∎ to put sb to work mettre qn au travail;∎ they put her on the Jones case ils l'ont mise sur l'affaire Jones(k) (devote → effort) investir, consacrer;∎ to put a lot of time/energy into sth consacrer beaucoup de temps/d'énergie à qch, investir beaucoup de temps/d'énergie dans qch;∎ she puts more into their relationship than he does elle s'investit plus que lui dans leur relation;∎ to put a lot of work into sth/doing sth beaucoup travailler à qch/pour faire qch;∎ Sport he put everything he had into his first service il a tout mis dans son premier service(l) (invest → money) placer, investir;∎ she had put all her savings into property elle avait investi ou placé toutes ses économies dans l'immobilier∎ to put money on a horse miser ou parier sur un cheval;∎ he put all his winnings on the red il misa tous ses gains sur le rouge∎ to put the shot lancer le poids∎ to put a ship into port rentrer un bateau au port∎ Nautical to put to sea lever l'ancre, appareiller;∎ they had to put back into harbour ils ont dû rentrer au port;∎ we put into port at Bombay nous avons relâché ou fait relâche à Bombay3 noun∎ his third put son troisième lancer(b) Stock Exchange option f de vente, put m;∎ put and call stellage m, double option f►► Stock Exchange put band période f de validité d'une option de vente;Stock Exchange put bond emprunt m à fenêtre;Stock Exchange put option option f de vente;Stock Exchange put warrant warrant m à la vente∎ to put it about that… faire circuler le bruit que…;∎ it is being put about that he intends resigning le bruit court qu'il a l'intention de démissionner∎ to put a boat about virer de bord∎ to put it or oneself about (be promiscuous) coucher à droite à gaucheNautical virer de bord∎ to put sth across to sb faire comprendre qch à qn;∎ I don't know how to put the argument across to them je ne sais pas comment leur faire comprendre cet argument;∎ she knows how to put her ideas across elle sait bien faire passer ses idées;∎ she's good at putting herself across elle sait se mettre en valeur∎ to put one across on sb avoir qn, rouler qn;∎ don't try putting anything across on me! ne me prends pas pour un imbécile!(a) (book, piece of work) mettre de côté, poser(b) (disregard, ignore) écarter, laisser de côté;∎ let's put aside our differences of opinion for the moment laissons nos différends de côté pour le moment;∎ put aside all gloomy thoughts oublie toutes ces pensées maussades(c) (save, keep) mettre de côté;∎ we have a little money put aside nous avons un peu d'argent de côté(estimate) estimer;∎ they put the cost of repairs to the bridge at around $10,000 ils estiment le montant des réparations du pont à environ 10 000 dollars;∎ I wouldn't have put her (age) at more than twenty-five je ne lui aurais pas donné plus de vingt-cinq ans;∎ what would you put it at? quelle est votre estimation?∎ put your toys away! range tes jouets!;∎ put your money/wallet away (I'm paying) range ton argent/ton portefeuille∎ I have a few pounds put away j'ai un peu d'argent de côté, j'ai quelques économies;∎ to put something away for one's old age mettre quelque chose de côté pour sa retraite➲ put back(a) (replace, return) remettre;∎ put that record back where you found it! remets ce disque où tu l'as trouvé!(b) (postpone) remettre;∎ the meeting has been put back to Thursday la réunion a été repoussée ou remise à jeudi(c) (slow down, delay) retarder;∎ the strike has put our schedule back at least a month la grève nous a fait perdre au moins un mois sur notre planning(d) (turn back → clock) retarder;∎ we put the clocks back next weekend le week-end prochain, on passe à l'heure d'hiver;∎ figurative this decision has put the clock back cette décision nous a ramenés en arrière∎ Nautical to put back (to port) rentrer au port(save → money) mettre de côté; (→ supplies) mettre en réserve;∎ have you got anything put by? avez-vous un peu d'argent de côté?➲ put down(a) (on table, floor etc) poser;∎ put that knife down at once! pose ce couteau tout de suite!;∎ put me down! lâche-moi!;∎ put that down! laisse (ça)!;∎ to put the phone down raccrocher;∎ he put the phone down on me il m'a raccroché au nez;∎ it's one of those books you just can't put down c'est un de ces livres que tu ne peux pas poser avant de l'avoir fini;∎ I couldn't put it down (book) je l'ai lu d'un trait(b) (drop off → passenger) déposer, laisser∎ put down your name and address écrivez votre nom et votre adresse;∎ she put us down as Mr and Mrs Smith elle nous a inscrits sous le nom de M. et Mme Smith;∎ it's never been put down in writing ça n'a jamais été mis par écrit;∎ I can put it down as expenses je peux le faire passer dans mes notes de frais(d) (on agenda) inscrire à l'ordre du jour;∎ to put down a motion of no confidence déposer une motion de censure∎ the revolt was put down by armed police la révolte a été réprimée par les forces de police(f) (belittle) rabaisser, critiquer;∎ he's always putting students down il passe son temps à critiquer les étudiants;∎ you shouldn't put yourself down tu ne devrais pas te sous-estimer∎ to have a cat/dog put down faire piquer un chat/chien(h) (pay as deposit) verser;∎ I've already put £50 down on the sofa j'ai déjà versé 50 livres pour le canapé(i) (store → wine) mettre en cave(j) (put to bed → baby) coucher(k) (land → plane) poser(l) (close → umbrella) fermer(land → plane, pilot) atterrir, se poserclasser parmi;∎ I think they'd put me down as a mere amateur je crois qu'ils me classeraient parmi les simples amateursinscrire pour;∎ put me down for £20 inscrivez-moi pour 20 livres;∎ I'll put you down for Thursday at three o'clock je vous mets jeudi à trois heures;∎ they've already put their son down for public school ils ont déjà inscrit leur fils dans une école privéemettre sur le compte de;∎ you can't put all the country's problems down to inflation vous ne pouvez pas mettre tous les problèmes du pays sur le compte de l'inflation;∎ I put it down to her stubbornness je mets ça sur le compte de son entêtement;∎ we'll have to put it down to experience au moins on a appris quelque chose∎ she put her name forward for the post of treasurer elle a posé sa candidature au poste de trésorière;∎ to put one's best foot forward (walk faster) presser le pas; figurative se mettre en devoir de faire de son mieux(b) (turn forward → clock, hands of clock) avancer;∎ we put the clocks forward next weekend le week-end prochain, on passe à l'heure d'été(c) (bring forward) avancer;∎ the meeting has been put forward to early next week la réunion a été avancée au début de la semaine prochaine➲ put in(a) (place inside bag, container, cupboard etc) mettre dans;∎ he put the eggs in the fridge il a mis les œufs dans le réfrigérateur;∎ to put one's contact lenses in mettre ses lentilles de contact;∎ to put one's head in at the window passer la tête par la fenêtre;(b) (insert, include) insérer, inclure;∎ have you put in the episode about the rabbit? as-tu inclus l'épisode du lapin?(c) (interject) placer;∎ her name was Alicia, the woman put in elle s'appelait Alicia, ajouta la femme∎ we're having central heating put in nous faisons installer le chauffage central;∎ the voters put the Tories in les électeurs ont mis les conservateurs au pouvoir;∎ they've put in a new manager at the factory ils ont nommé un nouveau directeur à l'usine(e) (devote → time) passer;∎ I've put in a lot of work on that car j'ai beaucoup travaillé sur cette voiture;∎ I put in a few hours' revision before supper j'ai passé quelques heures à réviser avant le dîner;∎ to put in an hour's work faire une heure de travail;∎ to put in a full day at the office passer toute la journée au bureau;∎ you only get out what you put in on ne récolte que ce qu'on sème(f) (submit → request, demand) déposer, soumettre;∎ they put in a claim for a 10 percent pay rise ils ont déposé une demande d'augmentation de salaire de 10 pour cent;∎ to put in an application for a job déposer sa candidature pour ou se présenter pour un emploiNautical relâcher, faire relâche;∎ we put in at Wellington nous avons relâché ou fait relâche à Wellingtonprésenter;∎ we're putting him in for the 500 metres nous le présentons pour le 500 mètres;∎ to put pupils in for an examination présenter des élèves à un examen∎ to put in for sth (post) poser sa candidature pour qch; (leave, promotion) faire une demande de qch, demander qch;∎ she put in for a transfer to Florida elle a demandé à être mutée en Floride➲ put off(a) (drop off → passenger) déposer, laisser;∎ just put me off at the corner vous n'avez qu'à me laisser ou me déposer au coin(b) (postpone → meeting, appointment) remettre à plus tard, repousser; (→ decision, payment) remettre à plus tard, différer; (→ work) remettre à plus tard; (→ guests) décommander;∎ the meeting has been put off until tomorrow la réunion a été renvoyée ou remise à demain;∎ I kept putting off telling him the truth je continuais à repousser le moment de lui dire la vérité;∎ I can't put him off again je ne peux pas encore annuler un rendez-vous avec lui∎ once he's made up his mind nothing in the world can put him off une fois qu'il a pris une décision, rien au monde ne peut le faire changer d'avis(d) (distract) déranger, empêcher de se concentrer;∎ he deliberately tries to put his opponent off il fait tout pour empêcher son adversaire de se concentrer;∎ the noise put her off her service le bruit l'a gênée ou dérangée pendant son service∎ it's the smell that puts me off c'est l'odeur qui me rebute;∎ don't be put off by his odd sense of humour ne te laisse pas rebuter par son humour un peu particulier;∎ it put me off skiing for good ça m'a définitivement dégoûté du ski;∎ it put me off my dinner ça m'a coupé l'appétit(f) (switch off → television, radio etc) éteindreNautical déborder du quai, pousser au large;∎ to put off from the shore quitter la côte, prendre le large(a) (clothes, make-up, ointment) mettre;∎ put your hat on mets ton chapeau;∎ to put on one's make-up se maquiller∎ why can't they put something decent on for a change? (on TV, radio) ils ne pourraient pas passer quelque chose d'intéressant pour une fois?(c) (lay on, provide → train) mettre en service;∎ they put on excellent meals on Sundays ils servent d'excellents repas le dimanche;∎ they have put on twenty extra trains ils ont ajouté vingt trains(d) (gain → speed, weight) prendre;∎ I've put on a few pounds j'ai pris quelques kilos(e) (turn on, cause to function → light, radio, gas) allumer; (→ record, tape) mettre; (→ handbrake) mettre, serrer;∎ put the heater on mets ou allume le chauffage;∎ he put on some Vivaldi/the news il a mis du Vivaldi/les informations;∎ I've put the kettle on for tea j'ai mis de l'eau à chauffer pour le thé;∎ to put on the brakes freiner(f) (start cooking) mettre (à cuire);∎ I forgot to put the peas on j'ai oublié de mettre les petits pois à cuire∎ I put £10 on the favourite j'ai parié 10 livres sur le favori∎ to put on airs prendre des airs;∎ he put on a silly voice il a pris une voix ridicule;∎ to put on an act jouer la comédie;∎ familiar don't worry, he's just putting it on ne t'inquiète pas, il fait du cinéma ou du chiqué∎ you're putting me on! là, tu me fais marcher!(j) (apply → pressure) exercer∎ the tax increase will put another 10p on a gallon of petrol l'augmentation de la taxe va faire monter le prix du gallon d'essence de 10 pence∎ new restrictions have been put on bringing animals into the country de nouvelles restrictions ont été imposées à l'importation d'animaux dans le pays∎ it's hard to put a price on it c'est difficile d'en évaluer ou estimer le prix(n) (advance → clock) avancer∎ could you put him on, please? pouvez-vous me le passer, s'il vous plaît?(help find) indiquer à;∎ I'll put you onto a good solicitor je vous donnerai le nom d'un ou je vous indiquerai un bon avocat;∎ she's put me onto quite a few bargains elle m'a indiqué plusieurs bonnes affaires;∎ to put the police/taxman onto sb dénoncer qn à la police/au fisc;∎ what put you onto the butler, detective inspector? qu'est-ce qui vous a amené à soupçonner le maître d'hôtel, commissaire?➲ put out(a) (place outside) mettre dehors, sortir;∎ have you put the dustbin out? as-tu sorti la poubelle?;∎ I'll put the washing out (to dry) je vais mettre le linge (dehors) à sécher;∎ to put a cow out to grass mettre une vache en pâture∎ to put sb's eye out éborgner qn;∎ you almost put my eye out! tu as failli m'éborgner!(c) (issue → apology, announcement) publier; (→ story, rumour) faire circuler; (→ new record, edition, model etc) sortir; (→ appeal, request) faire; (broadcast) émettre;∎ police have put out a description of the wanted man la police a publié une description de l'homme qu'elle recherche;∎ to put out an SOS lancer un SOS∎ don't forget to put the light out when you leave n'oubliez pas d'éteindre (la lumière) en partant(e) (lay out, arrange) sortir;∎ the valet had put out a suit for me le valet de chambre m'avait sorti un costume∎ she walked up to me and put out her hand elle s'approcha de moi et me tendit la main;∎ she put out a foot to trip him up elle a mis un pied en avant pour le faire trébucher∎ to put one's back/shoulder out se démettre le dos/l'épaule;∎ I've put my back out je me suis déplacé une vertèbre(h) (annoy, upset)∎ to be put out about sth être fâché à cause de qch;∎ he seems quite put out about it on dirait que ça l'a vraiment contrarié(i) (inconvenience) déranger;∎ I hope I haven't put you out j'espère que je ne vous ai pas dérangé;∎ she's always ready to put herself out for other people elle est toujours prête à rendre service(j) (sprout → shoots, leaves) produire(k) (make unconscious → with drug, injection) endormir(l) (subcontract) sous-traiter;∎ we put most of our work out nous confions la plus grande partie de notre travail à des sous-traitants∎ to put out to sea faire appareiller∎ everyone knows she puts out tout le monde sait qu'elle est prête à coucher;∎ did she put out? est-ce qu'elle a bien voulu coucher?;∎ she'd put out for anybody elle coucherait avec le premier venu➲ put over = put across(spread → gossip, story) faire courir∎ hold on, I'll try to put you through ne quittez pas, je vais essayer de vous le/la passer;∎ put the call through to my office passez-moi la communication dans mon bureau;∎ I'll put you through to Mrs Powell je vous passe Mme Powell(b) (carry through, conclude) conclure;∎ we finally put through the necessary reforms nous avons fini par faire passer les réformes nécessaires(c) (subject to) soumettre à;∎ he was put through a whole battery of tests on l'a soumis à toute une série d'examens;∎ I'm sorry to put you through this je suis désolé de vous imposer ça;∎ have you any idea what you're putting him through? as-tu la moindre idée de ce que tu lui fais subir?;∎ familiar to put sb through it en faire voir de toutes les couleurs à qn; (at interview) faire passer un mauvais quart d'heure à qn;∎ he really put me through it il m'en a vraiment fait voir (de toutes les couleurs)∎ he put himself through college il a payé ses études∎ he's more trouble than the rest of them put together il nous crée plus de problèmes à lui seul que tous les autres réunis(b) (kit, furniture, engine) monter, assembler; (meal) préparer, confectionner; (menu) élaborer; (dossier) réunir; (proposal, report) préparer; (story, facts) reconstituer; (show, campaign) organiser, monter;∎ to put sth (back) together again remonter qch;∎ we're trying to put together enough evidence to convict him nous essayons de réunir assez de preuves pour le faire condamner;∎ to put together a convincing picture of what happened reconstituer une idée convaincante de ce qui s'est passé;∎ the programme is nicely put together ce programme est bien fait;∎ I'll just put a few things together (in my bag) je vais faire rapidement ma valise(with drug, injection) endormir➲ put up(a) (raise → hand) lever; (→ flag) hisser; (→ hood) relever; (→ umbrella) ouvrir; (→ one's hair, coat collar) relever;∎ could all those going put up their hands? que tous ceux qui y vont lèvent la main;∎ put your hands up! haut les mains!;∎ I'm going to put my feet up for a few minutes je vais me reposer un peu(b) (erect → tent) dresser, monter; (→ house, factory) construire; (→ monument, statue) ériger; (→ scaffolding) installer, monter; (→ ladder) dresser;∎ they put up a statue to her ils érigèrent une statue en son honneur∎ they've already put up the Christmas decorations ils ont déjà installé les décorations de Noël;∎ the shopkeeper put up the shutters le commerçant a baissé le rideau de fer(d) (send up → rocket, satellite) lancer∎ the results will be put up tomorrow les résultats seront affichés demain(f) (show → resistance) offrir, opposer;∎ to put up a good show bien se défendre;∎ to put up a struggle se défendre, se débattre(g) (present → argument, proposal) présenter;∎ he puts up a good case for abstention il a des arguments convaincants en faveur de l'abstention∎ to put sth up for sale/auction mettre qch en vente/aux enchères∎ we are not putting up any candidates nous ne présentons aucun candidat∎ who's putting the money up for the new business? qui finance la nouvelle entreprise?;∎ we put up our own money nous sommes auto-financés(k) (increase) faire monter, augmenter;∎ this will put up the price of meat ça va faire augmenter ou monter le prix de la viande(l) (give hospitality to) loger, héberger;∎ to put sb up for the night coucher qn(m) (urge, incite)∎ to put sb up to (doing) sth pousser qn à (faire) qch∎ to put up at a hotel descendre dans un hôtel;∎ where are you putting up? où est-ce que tu loges?; (in hotel) où es-tu descendu?;∎ I'm putting up at Gary's for the moment je loge chez Gary pour le moment(b) (stand → in election) se présenter, se porter candidat;∎ she put up as a Labour candidate elle s'est présentée comme candidate du parti travailliste∎ put up or shut up! assez parlé, agissez!∎ you shouldn't let yourself be put upon like that! tu ne devrais pas te laisser marcher sur les pieds comme ça!supporter, tolérer;∎ I refuse to put up with this noise any longer! je ne supporterai pas ce bruit une minute de plus!;∎ we'll have to put up with it il faut l'accepter ou nous y résigner -
28 service
1. n услужениеdomestic service — домашняя работа, обязанности слуги
to be in service — быть слугой, служить
2. n работаlength of service — стаж работы; срок службы
3. n рабочий стаж, срок службы4. n государственная служба5. n учреждение6. n службаrailway service, service of trains — железнодорожное сообщение
7. n обслуживание, сервис8. n сфера услуг; обслуживание населения; служба быта, сервисservice workers — работники, занятые в сфере обслуживания
9. n библиотечное обслуживание10. n военная службаactive service, service with the colours — действительная военная служба
11. n воен. вид вооружённых сил; род войскthe three services — the army, the navy, the aviation — три рода войск: сухопутные войска, военно-морской флот и военно-воздушные силы
12. n услуга, одолжение; помощь13. n заслугаdistinguished service order — орден "За боевые заслуги"
14. n сервиз15. n прибор16. n церк. богослужение, службаmemorial service — заупокойная служба, панихида
17. n юр. исполнение постановления суда; вручение; судебное извещениеservice of warrant — вручение судебного приказа, ордера
18. n с. -х. случка19. n мор. клетневание20. n тех. эксплуатация21. a военный; относящийся к вооружённым силамservice test — испытания в войсках, войсковые испытания
service troops — войска обслуживания; тыловые части и подразделения
22. a служебный23. a повседневный; прочный, ноский24. a обслуживающийservice trades — профессии, относящиеся к сфере обслуживания
25. v обслуживать26. v производить осмотр и текущий ремонт27. v заправлять28. n бот. рябина домашняяСинонимический ряд:1. action (noun) action; combat2. agency (noun) agency; bureau; commission; department3. aid (noun) aid; assistance; attendance; cooperation; help; ministration; usefulness; value4. armed forces (noun) armed forces; military5. army (noun) army; duty; stint6. benefit (noun) benefit; utility; wear7. effort (noun) effort; labor8. favor (noun) courtesy; dispensation; favor; favour; grace; indulgence; kindness9. rite (noun) ceremonial; ceremony; formality; liturgy; observance; rite; ritual; sermon; worship10. tableware (noun) china; set; setting; silver; tableware11. use (noun) account; advantage; applicability; application; appropriateness; avail; employment; fitness; relevance; serviceability; use; utilisation12. maintain (verb) maintain; preserve; repair; sustain
- 1
- 2
См. также в других словарях:
Call for Help — This article is about the TV series. For information about help calls, see Distress signal. Call for Help Second Call for Help logo … Wikipedia
appeal — I n. request request for review 1) to make an appeal 2) (legal) to file, lodge, make; lose; win an appeal 3) (legal) to take an appeal to a higher court 4) (also legal) to deny, dismiss, reject, throw out an appeal 5) a desperate, urgent;… … Combinatory dictionary
Public participation in patent examination — The involvement of the public in patent examination has been proposed and is currently used in some forms to help identifying relevant prior art and, more generally, to help assessing whether patent applications and inventions meet the… … Wikipedia
Office of the Public Guardian (England and Wales) — Office of the Public Guardian Executive Agency overview Formed 2007 (2007) Preceding Executive Agency Public Guardianship Office Jurisdiction England and Wales Headquarters … Wikipedia
appeal — ▪ I. appeal ap‧peal 1 [əˈpiːl] noun 1. [countable, uncountable] LAW an official request to a higher authority for a decision made by a court, committee etc to be changed: • The company s appeal against the assessment will be determined at the… … Financial and business terms
appeal — ap|peal1 W1S2 [əˈpi:l] n ▬▬▬▬▬▬▬ 1¦(request)¦ 2¦(request for money)¦ 3¦(request to change decision)¦ 4¦(being attractive)¦ ▬▬▬▬▬▬▬ 1.) ¦(REQUEST)¦ an urgent request for something important appeal for ▪ The police have issued a new ap … Dictionary of contemporary English
appeal — 1 noun 1 (C) an urgent request for something important such as money or help, especially to help someone in a bad situation (+ for): The United Nations appeal for a ceasefire has been largely ignored by both sides. | appeal to sb to do sth: an… … Longman dictionary of contemporary English
The Labours of Hercules — Infobox Book | name = The Labours of Hercules title orig = translator = image caption = Dust jacket illustration of the US (true first) edition. See Publication history (below) for UK first edition jacket image. author = Agatha Christie… … Wikipedia
appeal — {{Roman}}I.{{/Roman}} noun 1 attraction/interest ADJECTIVE ▪ considerable, great, growing, obvious, powerful, special, strong ▪ immediate, i … Collocations dictionary
appeal — [[t]əpi͟ːl[/t]] ♦♦ appeals, appealing, appealed 1) VERB If you appeal to someone to do something, you make a serious and urgent request to them. [V to/for n to inf] Deng Xiaoping recently appealed for students to return to China... [V to n for n] … English dictionary
Public defender — For the 1931 film featuring Boris Karloff, see The Public Defender. Public Defenders offices in Salvador da Bahia, Brazil. The term public defender is primarily used to refer to a criminal defense lawyer appointed to represent people charged with … Wikipedia