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121 OMA
1) Компьютерная техника: Open Meta Archive2) Военный термин: Office of Military Assistance, Oklahoma Military Academy, One Man Army, Operation and Maintenance, Army, Operations and Maintenance, Army, operational maintenance activity, organizational maintenance activity, Office of Military Affairs (CIA)3) Техника: optical-mechanical assembly4) Религия: Oh My Allah5) Оптика: optical multichannel analyzer6) Телекоммуникации: Open Mobile Alliance7) Сокращение: Office of Mine Awareness, Operations & Maintenance, Army (US Army), открытое сообщество производителей мобильной связи (включает, в основном разработчиков программного обеспечения средств мобильной связи)8) Университет: Online Music Appreciation9) Вычислительная техника: Object Management Architecture, архитектура объектного управления, Object Management Architecture (OMG)11) Фирменный знак: Online Marketing Agency12) Сетевые технологии: архитектура объектного управления ОМЕ открытая среда передачи сообщений, архитектура управления объектами13) Океанография: Oceanography and Marine Assessment14) Макаров: Ocean Mining Association15) Расширение файла: Object Management Architecture (Microsoft)17) Чат: Object Of My Affection18) Аэропорты: Omaha, Nebraska USA -
122 oma
1) Компьютерная техника: Open Meta Archive2) Военный термин: Office of Military Assistance, Oklahoma Military Academy, One Man Army, Operation and Maintenance, Army, Operations and Maintenance, Army, operational maintenance activity, organizational maintenance activity, Office of Military Affairs (CIA)3) Техника: optical-mechanical assembly4) Религия: Oh My Allah5) Оптика: optical multichannel analyzer6) Телекоммуникации: Open Mobile Alliance7) Сокращение: Office of Mine Awareness, Operations & Maintenance, Army (US Army), открытое сообщество производителей мобильной связи (включает, в основном разработчиков программного обеспечения средств мобильной связи)8) Университет: Online Music Appreciation9) Вычислительная техника: Object Management Architecture, архитектура объектного управления, Object Management Architecture (OMG)11) Фирменный знак: Online Marketing Agency12) Сетевые технологии: архитектура объектного управления ОМЕ открытая среда передачи сообщений, архитектура управления объектами13) Океанография: Oceanography and Marine Assessment14) Макаров: Ocean Mining Association15) Расширение файла: Object Management Architecture (Microsoft)17) Чат: Object Of My Affection18) Аэропорты: Omaha, Nebraska USA -
123 conseil
conseil [kɔ̃sεj]1. masculine nouna. ( = recommandation) piece of advice• il est de bon conseil he gives good or sound adviceb. ( = profession) consultancy• cabinet or société de conseil firm of consultantsc. ( = personne) consultant (en in)• conseil juridique legal consultant or adviser• conseil en communication communications or media consultantd. ( = assemblée) board2. compounds► conseil d'administration [de société anonyme] board of directors ; [d'hôpital, école] board of governors━━━━━━━━━━━━━━━━━In France, the « Conseil constitutionnel » is an official body that ensures that the constitution is respected in matters of legislation and during elections. The « Conseil d'État » examines bills before they are submitted to the « Conseil des ministres », a weekly meeting which some or all ministers attend. → ARRONDISSEMENT COMMUNE DÉPARTEMENT RÉGION━━━━━━━━━━━━━━━━━Each « département » of France is run by a Conseil général, whose remit covers transport, housing, secondary schools, social welfare, and cultural and economic development. The council is made up of « conseillers généraux », each of whom represents a « canton » and is elected for a six-year term. Half of the council's members are elected every three years.* * *kɔ̃sɛjnom masculin1) ( avis) advice [U]quelques conseils de prudence — a few words of caution ou warning
2) ( assemblée) council3) ( conseiller) consultant•Phrasal Verbs:* * *kɔ̃sɛj1. nm1) (= avis) piece of advice, advice no pldonner un conseil à qn — to give sb some advice, to give sb a piece of advice
demander conseil à qn — to ask sb's advice, to ask sb for advice
Est-ce que je peux te demander conseil? — Can I ask your advice?, Can I ask you for some advice?
2) (= assemblée) council3) (= expert) consultant2. adj* * *conseil nm1 ( avis) advice ¢; un conseil a piece of advice; des conseils some advice; beaucoup de conseils a lot of advice; donner un conseil à qn to give sb advice; demander conseil à qn to ask (for) sb's advice; suivre/écouter les conseils de qn to follow/to listen to sb's advice; un petit conseil a little piece of advice; un bon conseil a piece of good advice; conseil d'ami piece of friendly advice; un conseil gratuit a piece of free advice; quelques conseils de prudence a few words of caution ou warning; sur les conseils de qn on sb's advice; donner à qn le conseil de faire to advise sb to do; il est de bon conseil he always gives good advice; conseils d'entretien cleaning ou care instructions; ⇒ nuit;3 ( conseiller) consultant; conseil en gestion management consultant.conseil d'administration Entr board of directors; conseil de classe Scol staff meeting (for all those teaching a given class); conseil de discipline Admin, Mil, Scol disciplinary committee; conseil de famille Jur Board of Guardians; ( non officiel) family meeting ou gathering; conseil général Pol council of a French department; conseil de guerre Mil council of war; conseil des ministres Pol gén council of ministers; ( au Royaume-Uni) Cabinet meeting; conseil municipal Pol town council; conseil régional Pol regional council; conseil de révision Mil medical board (assessing fitness for military service); conseil de surveillance Entr supervisory board; conseil d'université Univ senate; Conseil constitutionnel Jur Constitutional Council; Conseil économique et social Pol Economic and Social Council; Conseil d'État Pol Council of State (advising government on administrative matters); Conseil de l'Europe, CE Pol Council of Europe; Conseil de sécurité (de l'ONU) Pol (UN) Security Council; Conseil supérieur de l'audiovisuel, CSA Radio, TV body which monitors broadcasting; Conseil supérieur de la langue française body responsible for the regulation and advancement of the French language; Conseil supérieur de la magistrature, CSM Jur High Council for the Judiciary.ⓘ Conseil supérieur de l'audiovisuel The body which appoints the heads of the public broadcasting systems, licenses private contractors, monitors advertising and oversees all matters concerning impartiality, freedom of speech, quality and the promotion of French language and culture in the broadcast media.[kɔ̃sɛj] nom masculina. [d'ami] adviceb. [trucs] tips, hintsagir sur/suivre le conseil de quelqu'un to act on/to take somebody's advicedemander conseil à quelqu'un to ask somebody's advice, to ask somebody for advice(comme adjectif; avec ou sans trait d'union)3. [assemblée] board[réunion] meetinga. [d'une société] board of directorsb. [d'une organisation internationale] governing bodyconseil de cabinet cabinet council, council of ministersle Conseil constitutionnelFrench government body ensuring that laws, elections and referenda are constitutionalle Conseil économique et social consultative body advising the government on economic and social mattersconseil général ≃ county councila. [réunion] war council ≃ War Cabinetb. [tribunal] court-martialle Conseil des ministres ≃ the Cabineta. [en ville] ≃ town council, ≃ local (urban) councilb. [à la campagne] ≃ parish council (UK), ≃ local (rural) council4. ÉDUCATION————————de bon conseil locution adjectivaleun homme de bon conseil a man of sound advice, a wise counsellordemande-lui, elle est de bon conseil ask her, she's good at giving adviceThe Conseil constitutionnel, which ensures that new laws do not contravene the constitution, has nine members appointed for a nine-year period; it also includes the surviving former Presidents of France. The President of the Republic and any member of parliament can refer laws to the Conseil Constitutionnel for scrutiny.The French Council of State acts both as the highest court to which the legal affairs of the state can be referred, and as a consultative body to which bills and rulings are submitted by the government prior to examination by the Conseil des ministres. It has 200 members.The President himself presides over the Conseil des ministres, which traditionally meets every Wednesday morning; strictly speaking, when ministers assemble in the sole presence of the Prime Minister, this is known as le Conseil du cabinet.The body responsible for the administration of a département. Members are elected for a six-year term, with one councillor per canton, and are headed by the président du conseil général.The committee body for the administration of a région. Members are elected for a six-year term and are headed by the président du conseil régional. They decide on matters of planning, construction, regional development and education.This state body advises on the appointment of members of the magistrature, and on specific points of law concerning the judiciary. It is also consulted when the president wishes to exercise his official pardon. It has ten members: the Minister of Justice and nine others appointed by the President of the Republic.The town council is elected during the municipales (local elections). Elected members, or conseillers municipaux, oversee the administration of a commune in conjunction with the mayor.Demander conseilWhat should I do? Qu'est-ce que je dois faire ?What would you do, if you were me? Qu'est-ce que tu ferais si tu étais moi ?What would you do in my place? Qu'est-ce que tu ferais à ma place ?Do you think I should tell him? Tu crois que je devrais le lui dire ?I could do with ou I need some advice. J'aurais besoin d'un conseilDonner un conseilWhy don't you (just) tell her? Pourquoi ne pas le lui dire (carrément) ?Take my advice and say nothing to her. Je te conseille de ne rien lui direIf I were you, I'd phone him. Si j'étais toi, je l'appelleraisIf you ask me, I think you should resign. Si tu veux mon avis, je pense que tu devrais démissionnerPerhaps ou Maybe you should warn him. Peut-être que tu devrais le prévenirI'd think twice about going. Je réfléchirais à deux fois avant d'y allerYou could always try writing to him. Ce serait peut-être pas mal de lui écrireIt might be better to do it yourself. Ce serait peut-être mieux que tu le fasses toi-mêmeNow listen to me: you really must go and see a doctor. Écoute, il faut absolument que tu ailles voir un médecinIf you want my advice, you'll pretend it never happened. Si tu veux mon avis, fais comme si rien ne s'était passéI hope you won't take this the wrong way, but... Ne le prends pas mal, mais...It's not really any of my business, but... Je sais que ça ne me regarde pas, mais... -
124 competence
Gen Mgt, HRan acquired personal skill that is demonstrated in an employee’s ability to provide a consistently adequate or high level of performance in a specific job function. Competence should be distinguished from competency, although in general usage the terms are used interchangeably. Early attempts to define the qualities of effective managers were based on lists of the personality traits and skills of the ideal manager. This is an input model approach, focusing on the skills that are needed to do the job. These skills are competencies and reflect potential ability to do something. With the advent of scientific management, people turned their attention more to the behavior of effective managers and to the outcomes of successful management. This approach is an output model, in which a manager’s effectiveness is defined in terms of actual achievement. This achievement manifests itself in competences, which demonstrate that somebody has learned to do something well. There tends to be a focus in the United Kingdom on competence, whereas in the United States, the concept of competency is more popular. Competences are used in the workplace in a variety of ways. Training is often competence based, and the U.K. National Vocational Qualification system is based on competence standards. Competences also are used in reward management, for example, in competencebased pay. The assessment of competence is a necessary process for underpinning these initiatives by determining what competences an employee shows. At an organizational level, the idea of core competence is gaining popularity. -
125 knowledge transfer
упр. передача [трансферт\] знаний (передача совокупности знаний о чем-л. от человека к человеку, одной части организации к другой части организации или между организациями; может быть сложным и трудно управляемым процессом, если значительная часть этого знания неструктурированная и неявная)See: -
126 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
127 организационная структура проекта
1) Management: organizational breakdown structure2) Programming: project organizational structure3) SAP.tech. project organization structureУниверсальный русско-английский словарь > организационная структура проекта
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128 организационные расходы
1) General subject: establishment costs (AD)2) Economy: organization costs, organizational costs3) Accounting: organisation costs, organizational expenses, establishment charges4) Finances: start-up costs5) Mining: establishment charge6) Management: expense organizationУниверсальный русско-английский словарь > организационные расходы
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