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1 image promotion
Финансы: имиджевая реклама -
2 image de marque
1) марка предприятия, престижLa plupart des grands magasins de la région parisienne multipliaient leurs efforts en matière de promotion, soignant leur image de marque, la qualité de leurs annonces... (J.-M. Roberts, Affaires étrangères.) — Большинство универсальных магазинов парижского района прилагали большие усилия для пропаганды своих товаров, проявляя заботу о поддержании своего престижа, о качестве рекламы.
Aux États-Unis l'Université est payante et concurrentielle; c'est pourquoi chaque Université est conduite à soigner son image de marque et ses relations publiques. (J. Antoine, Le Pouvoir et l'opinion.) — В США обучение в университетах платное, и университеты друг с другом конкурируют. Поэтому каждому из них приходится заботиться о своем авторитете и связях с общественностью.
2) имидж, образ (напр. политического деятеля), создаваемый обычно средствами массовой информацииUn homme politique répond à la télévision à son interviewer à manière de donner une image de marque de son parti. (A. Brimos, La Méthode des sciences sociales.) — Политик, отвечая на телевидении на вопросы журналиста, старается показать свою партию с как можно более выгодной стороны.
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3 promotion of brand image
Реклама: продвижение имиджа брендаУниверсальный англо-русский словарь > promotion of brand image
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4 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 ICC
1) Компьютерная техника: Innd Control Command, The International Chamber Of Commerce2) Медицина: invasive cervical cancer3) Американизм: I Create Crises, Increased Cost Of Compliance, Isthmian Canal Commission5) Военный термин: IMlNT Coordination Cell, Independent Color Control, Information Coordination Central, Initial Connectivity Capability, Intelligence Command Center, Intelligence Continuity Cell, Interim Control Commission, image converter camera, individual camouflage cover, infantry combat command, information control console, information coordination center, initial contingency capability, instrument control center, integrated communications center, integrated communications control, intercept control coordinator, intermediate cryptoanalysis course, inventory control center, Intelligence Coordination Center (Coast Guard)6) Техника: International Communications Corporation, chief interior communications electrician, ignition control compound, in-circuit check, inadequate core cooling, information collection coordinator, instrumentation checkout complex, intercomputer channel, intercomputer communications7) Шутливое выражение: I Can't Control9) Юридический термин: Inmate Custody Classification10) Экономика: International Chember of Commerce11) Страхование: Institute Cargo Clauses, International Chamber of Commerce, Paris, Оговорки Института лондонских страховщиков о страховании грузов (Institute Cargo Clauses)12) Бактериология: International Congress of Chemotherapy13) Биржевой термин: Inter Company Comparisons14) Грубое выражение: International Cocksucking Champions15) Дипломатический термин: International Computation Centre16) Полиграфия: International Colour Consortium17) Телекоммуникации: Interexchange Carrier Charge, Interstate Commerce Commission18) Сокращение: IEEE International Conference on Communications, Information Co-ordination Centre, Information Co-ordination Control, Initial CAOC Capability, Initial Connectivity Capability project (USA), Integrated Command and Control (system), Integrated Communications Centre, Integrated Composites Centre, International Computation Center, International Control Commission, International Coordinating Committee for the Presentation of Science and Development of Out-of-School Scientific Activities, МУС (Международный уголовный суд)19) Университет: Inter Class Competition, International Culture Club, Intra Class Correlation20) Физиология: Intensive coronary care21) Шахматы: Internet Chess Club22) Электроника: Intensified Ccd Camera, Item Characteristic Curve23) Вычислительная техника: Intelligent Communications Control, International Color Consortium, image compression co- processor, International Conference on Communications (Conference), Internode Communication Channel (SMP, Scalis), Interrupt Controller Communications (bus, PC), International Color Committee (organization, DTP), integrated circuit card24) Нефть: Комиссия по регулированию торговли между штатами (в юрисдикции которой находятся магистральные трубопроводы США), Межштатная коммерческая комиссия, координирующая вопросы транспорта нефти (США, Interstate Commerce Commission)25) Офтальмология: Международный конгресс-центр (International Convention Centre)26) Иммунология: immunocompetent cell, infectious cell center27) Космонавтика: Interagency Coordination Committee (Russia)28) Банковское дело: Международная торговая палата (International Chamber of Commerce)29) Биотехнология: immunocytochemistry30) Транспорт: Intelligent Cruise Control31) Пищевая промышленность: Ice Cream Cone32) Фирменный знак: Independent Consultants Cooperative, Internet Commerce Corporation33) Экология: International Association for Cereal Chemistry34) СМИ: Information Communication Centre35) Бурение: Государственная коммерческая комиссия, координирующая вопросы транспорта нефти (Interstate Commerce Commission; США)36) Глоссарий компании Сахалин Энерджи: форма регистрации отключения37) Нефтегазовая техника Комиссия по регулированию торговли между штатами (в юрисдикции которой находятся магистральные трубопроводы США, Interstate Commerce Commission)38) Образование: Independent Critical And Creative, Interagency Coordinating Council, International Certificate Of Competency39) Инвестиции: International Chamber of Commerce40) Сетевые технологии: Inter Client Communications, International Code Council41) Солнечная энергия: регулируемая кристаллизация на поверхности раздела42) Автоматика: information coding classification43) Ядерная физика: Internal Conversion Coefficients44) Телефония: Intra-cluster communications45) Сахалин Р: Installation Control Centre46) Химическое оружие: inter-crystalline corrosion, intercrystalline corrosion47) Международное право: International Coordinating Committee of National Institutions for the Promotion and Protection of Human Rights48) Расширение файла: Kodak ICC printer file - Bitmap graphics, International Computation Center (Rome)49) Нефть и газ: input compensation code50) Карачаганак: Incident Command Centre (HSE)51) МИД: International Criminal Court52) Яхтенный спорт: Международный диплом на право судовождения (International Certificate of Competence)53) Общественная организация: International Christian Concern54) Чат: I Can't Conform, I Can't Cope, In Character Comment55) Правительство: Inter County Connector -
8 Icc
1) Компьютерная техника: Innd Control Command, The International Chamber Of Commerce2) Медицина: invasive cervical cancer3) Американизм: I Create Crises, Increased Cost Of Compliance, Isthmian Canal Commission5) Военный термин: IMlNT Coordination Cell, Independent Color Control, Information Coordination Central, Initial Connectivity Capability, Intelligence Command Center, Intelligence Continuity Cell, Interim Control Commission, image converter camera, individual camouflage cover, infantry combat command, information control console, information coordination center, initial contingency capability, instrument control center, integrated communications center, integrated communications control, intercept control coordinator, intermediate cryptoanalysis course, inventory control center, Intelligence Coordination Center (Coast Guard)6) Техника: International Communications Corporation, chief interior communications electrician, ignition control compound, in-circuit check, inadequate core cooling, information collection coordinator, instrumentation checkout complex, intercomputer channel, intercomputer communications7) Шутливое выражение: I Can't Control9) Юридический термин: Inmate Custody Classification10) Экономика: International Chember of Commerce11) Страхование: Institute Cargo Clauses, International Chamber of Commerce, Paris, Оговорки Института лондонских страховщиков о страховании грузов (Institute Cargo Clauses)12) Бактериология: International Congress of Chemotherapy13) Биржевой термин: Inter Company Comparisons14) Грубое выражение: International Cocksucking Champions15) Дипломатический термин: International Computation Centre16) Полиграфия: International Colour Consortium17) Телекоммуникации: Interexchange Carrier Charge, Interstate Commerce Commission18) Сокращение: IEEE International Conference on Communications, Information Co-ordination Centre, Information Co-ordination Control, Initial CAOC Capability, Initial Connectivity Capability project (USA), Integrated Command and Control (system), Integrated Communications Centre, Integrated Composites Centre, International Computation Center, International Control Commission, International Coordinating Committee for the Presentation of Science and Development of Out-of-School Scientific Activities, МУС (Международный уголовный суд)19) Университет: Inter Class Competition, International Culture Club, Intra Class Correlation20) Физиология: Intensive coronary care21) Шахматы: Internet Chess Club22) Электроника: Intensified Ccd Camera, Item Characteristic Curve23) Вычислительная техника: Intelligent Communications Control, International Color Consortium, image compression co- processor, International Conference on Communications (Conference), Internode Communication Channel (SMP, Scalis), Interrupt Controller Communications (bus, PC), International Color Committee (organization, DTP), integrated circuit card24) Нефть: Комиссия по регулированию торговли между штатами (в юрисдикции которой находятся магистральные трубопроводы США), Межштатная коммерческая комиссия, координирующая вопросы транспорта нефти (США, Interstate Commerce Commission)25) Офтальмология: Международный конгресс-центр (International Convention Centre)26) Иммунология: immunocompetent cell, infectious cell center27) Космонавтика: Interagency Coordination Committee (Russia)28) Банковское дело: Международная торговая палата (International Chamber of Commerce)29) Биотехнология: immunocytochemistry30) Транспорт: Intelligent Cruise Control31) Пищевая промышленность: Ice Cream Cone32) Фирменный знак: Independent Consultants Cooperative, Internet Commerce Corporation33) Экология: International Association for Cereal Chemistry34) СМИ: Information Communication Centre35) Бурение: Государственная коммерческая комиссия, координирующая вопросы транспорта нефти (Interstate Commerce Commission; США)36) Глоссарий компании Сахалин Энерджи: форма регистрации отключения37) Нефтегазовая техника Комиссия по регулированию торговли между штатами (в юрисдикции которой находятся магистральные трубопроводы США, Interstate Commerce Commission)38) Образование: Independent Critical And Creative, Interagency Coordinating Council, International Certificate Of Competency39) Инвестиции: International Chamber of Commerce40) Сетевые технологии: Inter Client Communications, International Code Council41) Солнечная энергия: регулируемая кристаллизация на поверхности раздела42) Автоматика: information coding classification43) Ядерная физика: Internal Conversion Coefficients44) Телефония: Intra-cluster communications45) Сахалин Р: Installation Control Centre46) Химическое оружие: inter-crystalline corrosion, intercrystalline corrosion47) Международное право: International Coordinating Committee of National Institutions for the Promotion and Protection of Human Rights48) Расширение файла: Kodak ICC printer file - Bitmap graphics, International Computation Center (Rome)49) Нефть и газ: input compensation code50) Карачаганак: Incident Command Centre (HSE)51) МИД: International Criminal Court52) Яхтенный спорт: Международный диплом на право судовождения (International Certificate of Competence)53) Общественная организация: International Christian Concern54) Чат: I Can't Conform, I Can't Cope, In Character Comment55) Правительство: Inter County Connector -
9 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 promote
гл.1) общ. способствовать, содействовать; поддерживать; активизировать, стимулировать2) рекл. продвигать, раскручивать, создавать рекламу (товару или организации с тем, чтобы увеличить продажи или способствовать известности)3) упр. выдвигать, продвигать, повышать (продвигать кого-л. на более высокий пост, повышать в звании)See: -
12 countenance
-
13 enhancement
1. n увеличение, повышение2. n улучшение, оздоровлениеСинонимический ряд:1. complement (noun) accompaniment; augmentation; complement; enrichment2. encouragement (noun) aid; encouragement; furtherance; help; patronage; promotion; support3. improvement (noun) embellishment; enlargement; improvement; increase; intensification -
14 public relations
1. связь с общественностью, представительские функции; информация о деятельности; реклама; пропагандаpublic relations are designed to give a business a good reputation with the public — цель информации — создать фирме популярность у публики
2. взаимопонимание между лицом или организацией и обществом, публикой; престиж; репутация, имя3. рекламное дело; техника службы информацииuniversities offer courses in public relations — в университетах преподаётся курс рекламного дела и службы информации
4. служба информации; отдел информации5. отдел связи с печатью; пресс-бюро6. рекламная фирма; рекламное агентствоСинонимический ряд:propaganda (noun) advertising; favorable climate; promotion; propaganda; public image -
15 space
1. n протяжённость; площадь; пространство, пределы2. n место3. n космос, космическое пространство4. n расстояние, промежуток, интервал5. n интервалspace code — код интервала; код пробела
6. n период времени, промежуток времениa space of three years — промежуток времени в три года, трёхлетний период
too short a space between arrival and departure — слишком короткий промежуток между приездом и отъездом
space out — растягивать; увеличивать промежутки
7. n место в газете, газетная площадь8. n время для выступления по телевидениюhead space — верхнее поле, головка
9. n сл. место в жизни; жизньshe liked the space he was in — ей нравилось положение, которое он занимал
bin space — полезное место; ёмкость
10. n мат. поле11. n мат. пространство12. n полигр. шпация, пробельный материалspace line — линейка, шпон; пробельная строка
13. n амер. место в общественном транспорте14. n амер. место или места в пассажирском самолёте15. a космическийthe space age — космический век, космическая эра
space communication — космическая связь, связь в космосе
16. a относящийся к пространству, пространственный; трёхмерный17. v оставлять промежутки; расставлять с промежуткамиto space families — иметь детей с промежутками в несколько лет; планировать семью
18. v полигр. набирать вразрядкуto space out — набирать вразрядку; разгонять строку
19. v делать пропуски, оставлять пустые местаСинонимический ряд:1. off-planet (adj.) alien; exobiological; extraterrestrial; galactic; interplanetary; interstellar; off-planet; space-age; unearthly2. berth (noun) berth; seat; spot3. infinite distance (noun) cosmos; countless galaxies; galaxy; illimitable distance; infinite distance; infinity; interstellar space; limitless void; outer space; universe4. room (noun) amplitude; area; breadth; chasm; distance; expanse; expansion; gap; hiatus; range; room; spread5. time (noun) bit; extent; interval; period; season; span; spell; stage; stretch; time; while6. range (verb) align; apportion; arrange; keep apart; line up; organise; organize; place; range; separate; set at intervals; spreadАнтонимический ряд:closeness; crowd; disorder
См. также в других словарях:
Image De Marque — Une image de marque peut être définie comme une représentation que se donne une entreprise vis à vis du public, de ses produits et de ses marques commerciales (notion juridique). Il peut s agir également d une institution, d une personnalité, etc … Wikipédia en Français
Image de marque — Pour les articles homonymes, voir image (homonymie). Une image de marque peut être définie comme une représentation que se donne une entreprise vis à vis du public, de ses produits et de ses marques commerciales (notion juridique). Il peut s agir … Wikipédia en Français
Promotion (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Image par image — Animation Pour les articles homonymes, voir Animation (homonymie). L animation consiste à donner l illusion d un mouvement à l aide d une suite d images (voir le cadre ci contre). Ces images peuvent être dessinées, peintes, photograph … Wikipédia en Français
Promotion canapé (film) — Pour l’article homonyme, voir Promotion canapé. Promotion canapé est un film français réalisé par Didier Kaminka, sorti en 1990. Sommaire 1 Synopsis 2 Fiche technique … Wikipédia en Français
Promotion sociale — Mobilité sociale Pour les articles homonymes, voir Mobilité. La mobilité sociale concerne les changements de statut social des individus ou des groupes sociaux au cours du temps, ainsi que les différences entre le statut social des parents et… … Wikipédia en Français
Promotion du français — Français Wikipédia … Wikipédia en Français
Fondation européenne pour les métiers de l'image et du son — La FEMIS Nom original IDHEC (1943), FEMIS (1986), ENSMIS (1998), La FEMIS (2000) Informations Fondation 1943 … Wikipédia en Français
Fondation Européenne Pour Les Métiers De L’image Et Du Son — Fondation européenne pour les métiers de l image et du son La fémis Nom original IDHEC (1943), La Fémis (1986), ENSMIS (1998), La Fémis (2000) Informations Fondation 1943 (IDHEC), 1986 Type École nationale supérie … Wikipédia en Français
Fondation europeenne pour les metiers de l’image et du son — Fondation européenne pour les métiers de l image et du son La fémis Nom original IDHEC (1943), La Fémis (1986), ENSMIS (1998), La Fémis (2000) Informations Fondation 1943 (IDHEC), 1986 Type École nationale supérie … Wikipédia en Français
Fondation européenne pour les métiers de l’image et du son — Fondation européenne pour les métiers de l image et du son La fémis Nom original IDHEC (1943), La Fémis (1986), ENSMIS (1998), La Fémis (2000) Informations Fondation 1943 (IDHEC), 1986 Type École nationale supérie … Wikipédia en Français