-
41 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
42 road
1) дорога; путь; шоссе2) улица3) дорожный•- all-weather road
- approach road
- arterial road
- asphalt road
- asphaltic concrete road
- back road
- belt road
- blind road
- bumpy road
- bypass road
- carriage road
- cart road
- check road
- circular road
- circumferential road
- concrete road
- country road
- crossover road
- detour road
- divided road
- dual road
- earth road
- estate road
- fair-weather road
- federal road
- feeder road
- four-lane road
- girdle road
- gravel road
- hard road
- hard-surface road
- heavy road
- impassable road
- lateral road
- level road
- local road
- loop road
- main road
- minor road
- motor road
- multilane road
- multiple-lane road
- national road
- natural road
- no-entry road
- one-lane road
- one-way road
- open road
- overhead road
- paved road
- poor road
- primary road
- public road
- ring road
- rising road
- rocky road
- rough road
- rural road
- safe fast road
- secondary road
- service road
- side road
- single-lane road
- slippery road
- snow road
- soil road
- spur road
- stony road
- strategic road
- surfaced road
- through road
- toll road
- traffic road
- trunk road
- turnpike road
- uneven road
- unpaved road
- unsurfaced road
- urban through road
- winding road
- worndown road -
43 area
1) область; зона2) площадь4) сфера деятельности; область интересов•- area of picture element
- area of polygon
- area of science
- absorption area
- accounting area
- activation area
- active area
- active chip area
- antenna effective area
- aperture area
- approach area
- auditory sensation area
- backscatter echo area
- base area
- beam area
- bearing area
- blanket area - bonding area
- broadcasting fringe area
- business area
- capture area
- central-battery area
- clamping area
- coherence area
- cold area
- collector area
- component area
- contact area
- coverage area
- critical area
- crossover area
- cross sectional area
- data area
- device area
- dialing area
- dust-controlled area
- dynamic area
- echo area
- echoing area
- effective area
- effective contusion area
- effective echoing area of target
- elemental area
- emitter area
- emitting area
- equivalent flat plate area
- exchange area
- exposed area of resist
- extended BIOS data area
- fixed area
- fringe area
- hard clip area
- hard-to-rich area
- high memory area
- hot area
- initial turn-on area
- input area
- instruction area
- interfacial area
- interference area
- intermittent service area
- junction area
- lead-in area
- lead-out area - magnetized area
- masked area
- mesa area
- middle area
- mush area
- normal service area
- number-plan area
- numbering-plan area
- optional premastered area
- output area
- overflow area
- partial effective area
- phase contact area
- phase contacting area
- photolithography area
- picture area
- polarized area
- premastered area
- primary service area
- production area
- program area
- program calibration area
- radar control area
- radar echo area
- reception area
- recordable user area area
- recorded data area
- read-only area
- reliable service area
- reverse-bias safe-operation area
- robot area
- safe operating area
- scan area
- scanned area
- secondary service area
- seek area
- service area
- shadow area
- shareable area
- shooting area
- short-circuit safe-operation area
- skip area
- soft clip area
- system area
- target area
- target echoing area
- terminal area
- termination area
- type area
- typing area
- upper memory area
- window area
- working area -
44 area
1) область; зона2) площадь3) помещение или зона с определённым функциональным назначением; участок (напр. производственный)4) сфера деятельности; область интересов•- accounting area
- activation area
- active area
- active chip area
- antenna effective area
- aperture area
- approach area
- area of circle
- area of picture element
- area of polygon
- area of science
- auditory sensation area
- backscatter echo area
- base area
- beam area
- bearing area
- BIOS data area
- blanket area
- blind area
- bonding area
- broadcasting fringe area
- business area
- capture area
- central-battery area
- clamping area
- coherence area
- cold area
- collector area
- component area
- contact area
- coverage area
- critical area
- cross sectional area
- crossover area
- data area
- device area
- dialing area
- dust-controlled area
- dynamic area
- echo area
- echoing area
- effective area
- effective contusion area
- effective echoing area of target
- elemental area
- emitter area
- emitting area
- equivalent flat plate area
- exchange area
- exposed area of resist
- extended BIOS data area
- fixed area
- fringe area
- hard clip area
- hard-to-rich area
- high memory area
- hot area
- initial turn-on area
- input area
- instruction area
- interfacial area
- interference area
- intermittent service area
- junction area
- lead-in area
- lead-out area
- local access and transport area
- local-battery area
- magnetized area
- masked area
- mesa area
- middle area
- mush area
- normal service area
- numbering-plan area
- number-plan area
- optional premastered area
- output area
- overflow area
- partial effective area
- phase contact area
- phase contacting area
- photolithography area
- picture area
- polarized area
- premastered area
- primary service area
- production area
- program area
- program calibration area
- radar control area
- radar echo area
- read-only area
- reception area
- recordable user area area
- recorded data area
- reliable service area
- reverse-bias safe-operation area
- robot area
- safe operating area
- scan area
- scanned area
- secondary service area
- seek area
- service area
- shadow area
- shareable area
- shooting area
- short-circuit safe-operation area
- skip area
- soft clip area
- system area
- target area
- target echoing area
- terminal area
- termination area
- type area
- typing area
- upper memory area
- window area
- working areaThe New English-Russian Dictionary of Radio-electronics > area
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45 surface
1. поверхность; площадь; покрытие2. поверхностный; наземныйsurface reserved for traffic — территория, выделяемая для размещения путей сообщения
surface stamped with rubber mats — поверхность бетона с фактурным рисунком, полученным вдавливанием резинового штампа
abrasive surface — поверхность истирания, истираемая поверхность
abutment surface — контактная поверхность; поверхность примыкания
antiskidding surface — покрытие, оказывающее сопротивление боковому заносу
brushed surface — поверхность, обработанная щёткой
constructible surface — площадь, занятая зданиями
cooling surface — поверхность охлаждения, охлаждающая поверхность
cultivable surface — территория, отводимая под сельскохозяйственные угодья
curved surface — криволинейная поверхность; искривлённая поверхность
failure surface — поверхность разрушения или излома; поверхность разрушения ; поверхность скольжения
finish surface — отделочный слой; слой износа
surface watercourse — поверхностный водоток; наземный водоём
3. поверхность нагрева4. отопительный приборoverflow surface — водосливная поверхность, водоскат
plane surface — плоскость; ровная поверхность
5. основная поверхность теплообмена6. наклонная поверхность в пределах полосы подходов7. нескользкая поверхность8. шероховатое покрытиеtextured surface — текстурная поверхность; фактурная поверхность
true plane surface — ровная поверхность; гладкая поверхность
turf surface — одернованная поверхность, одернованный участок
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46 graft
I1. [grɑ:ft] n1. прививка, привой, привитая часть ( растения)graft polymer - графт-полимер, привитой полимер
2. мед.1) лоскут живой ткани для пересадки; трансплантат2) операция пересадки тканиbone [skin] graft - пересадка кости [кожи]
2. [grɑ:ft] v1. (in, into, on, upon) сад. прививать, черенковать, окулироватьto graft by approach - прививать сближением или аблактировкой
2. мед. пересаживать живую ткань3. 1) соединять, сращивать, сплачивать (доски и т. п.)2) надвязывать, надставлять; пришиватьII1. [grɑ:ft] nглубина вскопки, равная высоте лезвия лопатыto dig a graft - копать /вскапывать/ на глубину лопаты
2. [grɑ:ft] vII1. [grɑ:ft] n1. взятка, незаконные доходыto accept dirty graft - ≅ брать на лапу
2. взяточничество2. [grɑ:ft] vбрать взятки, пользоваться нечестными доходамиIV [grɑ:ft] n разг.упорный труд, прилежная работа (тж. hard graft) -
47 area
- area
- n1. площадь (помещения, поверхности, фигуры и т. п.)
2. площадка
3. внутренний двор
4. пространство, зона
5. приямок (напр. у окна подвального этажа)
area under control — ж.-д. стрелочная зона
area under the load-deformation curve — площадь, ограниченная (участком) кривой нагрузка — деформация
- area of bending moment diagram
- area of contact
- areas of cut and fill
- area of economic influence
- area of flues
- area of influence
- area of load distribution
- area of loading
- area of operation
- area of planting
- area of pressure
- area of reinforcing steel
- area of steel
- area of water supply
- area of waterway
- area of well influence
- accommodation area
- acting area
- active drainage area
- actual area
- aerodrome movement area
- airport construction area
- approach area
- architectural area
- assisted area
- backwater area
- baggage break-down area
- basic floor area
- bearing area
- bearing area of a foundation
- blast area
- blighted area
- blight area
- blind area
- bond area
- building area
- build-up area
- catchment area
- clearance area
- comprehensive development area
- concreting area
- congested area
- conservation area
- construction area
- contact area
- core area
- critical runway area
- cross-sectional area
- dangerous area
- daylight area
- dead-leg area
- depressed area
- designated area
- designated development area
- developed area
- development area
- differential area
- diffusion area
- diked area
- discharge area
- disposal area
- distressed area
- downtown area
- drainage area
- dry area
- earthquake area
- effective area of an orifice
- effective area of concrete
- effective area of reinforcement
- environmental area
- extension area
- face area
- filter area
- fire area
- flooded area
- floor area
- flow area
- free area
- fringe area
- gross area
- gross floor area
- gross leasable area
- gross retail area
- hangar area
- hard-to-reach area
- heat transfer area
- honeycombed area
- improvement area
- industrial area
- infiltration area
- influence area
- intermediate area
- interstream area
- kern area
- landing area
- lateral area
- leveed area
- light ventilation area
- loaded area
- manufacturing area
- metropolitan area
- moment area
- net cross-sectional area
- net room area
- net sale area
- net site area
- net structural area
- nominal area
- nominal body area
- off-limits area
- off-street area
- off-street parking area
- open air exhibit area
- open storage area
- original cross-sectional area
- outlining area
- parking area
- passage area
- pile surface unit area
- plan area
- preferential urbanization area
- priority development area
- processing area
- profile area
- protected area
- protected built-up area
- public transportation area
- radiation restricted area
- receiving area
- recreational area
- redevelopment area
- reserved area
- residential area
- rest area
- restrict area
- restricted area
- room area
- runway safety area
- scenic area
- seasonally frozen area
- sectional area
- service area
- serviced area
- shearing area
- shooting area
- shopping area
- shopping core area
- slum area
- slum clearance area
- small area
- small built-up area
- soil area
- sports area
- staging area
- standard metropolitan statistical area
- storage area
- surface area
- swamp area
- take-off and landing area
- terminal control area
- tight work area
- total area of reinforcement
- touchdown area
- traffic movement area
- transportation area
- unbuilt area
- undershoot area
- undeveloped area
- unreachable area
- urban area
- usable floor area
- valve area
- warehouse area
- water protection area
- water supply area
- wetted area
- working area
Англо-русский строительный словарь. — М.: Русский Язык. С.Н.Корчемкина, С.К.Кашкина, С.В.Курбатова. 1995.
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48 contact
1) контакт, касание, соприкосновение || контактировать, соприкасаться2) эл. контакт4) установление связи, вступление (вхождение) в связь || выходить на связь6) рлк обнаружение; захват ( цели)•-
a-contact
-
actual contact
-
adhesive contact
-
adjustable contact
-
adjustable touching contact
-
alloyed contact
-
all-round contact
-
all-wheel ground contact
-
amateur contact
-
anvil contact
-
approach contact
-
arcing contact
-
arm contact
-
armature contact
-
auxiliary contact
-
back contact
-
ball contact
-
base contact
-
bayonet contact
-
b-contact
-
beam-lead contact
-
bellows contact
-
bifurcated contact
-
bimetallic contact
-
blade contact
-
blocking contact
-
body contact
-
bouncing contacts
-
bow contact
-
break contact
-
break-before-make contact
-
break-make contact
-
bridge-type contact
-
bridge contact
-
bridging contact
-
brush contact
-
bump contact
-
buried contact
-
butt contact
-
change-over contact with neutral position
-
change-over contact
-
chattering contacts
-
circumferential contact
-
closed contact
-
collector contact
-
concentrated contact
-
concentric contact
-
conformal contact
-
continuous contact
-
convex-concave contact
-
convex-convex contact
-
coplanar contact
-
crimp contact
-
dead contact
-
direct refrigerant contact
-
discrete contact
-
distributed contact
-
docking ring contact
-
double tooth contact
-
double-break contact
-
double-throw contact
-
dressed contact
-
dry contact
-
dry-reed contact
-
EHD contact
-
elastic contact
-
elastic-plastic contact
-
elastohydrodynamic contact
-
electric contact
-
elementary contact
-
emitter contact
-
external contact
-
face contact
-
female contact
-
ferreed contact
-
filter contact
-
finger contact
-
firm contact
-
first contact
-
fixed contact
-
flight visual contact
-
floating contact
-
frictional contact
-
frictionally heated contact
-
front contact
-
grinding contact
-
ground contact
-
hard contact
-
head-to-oxide contact
-
heavily stressed contact
-
hermaphroditic contact
-
high-resistance contact
-
indirect refrigerant contact
-
initial contact
-
initial docking contact
-
injecting contact
-
instantaneous contact
-
intercell ohmic contact
-
interdigitated back contact
-
internal contact
-
intimate contact
-
jack-in contact
-
keep-alive contact
-
knife- type contact
-
knife contact
-
line contact
-
linear contact
-
liquid contact
-
live contact
-
localized contact
-
locking contact
-
loose contact
-
low-impedance contact
-
low-level contact
-
low-resistance contact
-
lubricated contact
-
magnetically operated contact
-
make contact
-
make-before-break contact
-
make-break contact
-
male contact
-
mechanical contact
-
mercury-wetted contact
-
mid-position contact
-
movable contact
-
multiple contact
-
multiple-point contact
-
needle pinion contact
-
nominal contact
-
nonbridging contact
-
nonrectifying contact
-
nonshorted contact
-
nonsliding contact
-
normally closed contact
-
normally open contact
-
normally-off contact
-
normally-on contact
-
off-limit contacts
-
ohmic contact
-
one-pair contact
-
physical contact
-
pin contact
-
pinpoint contact
-
plastic contact
-
plug contact
-
plunger hermetically sealed contact
-
point contact
-
polarized contacts
-
poor contact
-
pressed contact
-
press-fit contact
-
pressure contact
-
printed contact
-
push-button contact
-
push contact
-
push-on contact
-
quick-action contact
-
radar contact
-
radio contact
-
rail contact
-
real contact
-
rear contact
-
rectifying contact
-
reed contact
-
relay contact
-
removable contact
-
rendezvous contact
-
resilient contact
-
retaining contact
-
rocking contact
-
rolling contact
-
rotor contact
-
screen printed contact
-
sealed contact
-
sealing contact
-
self-aligned contact
-
self-holding contact
-
self-registered contact
-
sequence contacts
-
shared contact
-
short-circuit contact
-
shorting contact
-
single contact
-
single tooth contact
-
slider contact
-
slow-action contact
-
snap-action contact
-
snap-on contact
-
socket contact
-
soft contact
-
solder contact
-
soldered contact
-
solderless contact
-
space station/spacecraft initial contact
-
spitted contacts
-
spring contact
-
spring-loaded contact
-
stake contact
-
static contact
-
steady state contact
-
strip contact
-
surface contact
-
switching contact
-
switch contact
-
target contact
-
thermocouple contact
-
thermoelastic contact
-
throwable contact
-
tool/work contact
-
train-to-wayside contact
-
transfer contact
-
transient thermoelastic contact
-
transition contact
-
tuning fork contact
-
twin-break contact
-
two-way contact
-
uniform contact
-
unlubricated contact
-
vacuum sealed contact
-
viscoelastic contact
-
wet contact
-
wiping contact
-
wire-to-wire contact
-
wrap contact -
49 direction
opposite in direction — противоположный по направлению;to observe direction — геод. измерять направление;to specify direction — геод. задавать (указывать) направление; задаваться направлением-
across-track direction
-
along-track direction
-
approach direction
-
asymptotic direction
-
backfire direction
-
backward direction
-
base direction
-
beam direction
-
Bragg direction
-
broadside direction
-
characteristic direction
-
circumferential direction
-
clockwise direction
-
columnar direction
-
conjugate directions
-
counterclockwise direction
-
crystallographic direction
-
crystal direction
-
decision direction
-
direction of lay
-
direction of rolling
-
direction of travel
-
down-slope direction
-
drive direction
-
driving direction
-
East-West direction
-
easy direction
-
end-fire direction
-
face direction
-
flow direction
-
forward direction
-
freight-hauling direction
-
growth direction
-
hard direction
-
initial direction
-
level slope direction
-
lift direction
-
longitudinal direction
-
main receiving direction
-
negative-going direction
-
opposite direction
-
opposite rotational direction
-
paper cross direction
-
paper grain direction
-
pointing direction
-
positive-going direction
-
possible slip direction
-
preferred direction
-
principal direction
-
propagation direction
-
pulse direction
-
radial direction
-
rearward direction
-
receiver direction
-
receive direction
-
reference direction
-
retracting direction
-
reverse direction
-
scanning direction
-
signal direction of arrival
-
sliding direction
-
testing direction
-
thickness direction
-
trailing direction
-
transmitter direction
-
transmit direction
-
traveling direction
-
travel direction
-
up-slope direction
-
wind direction -
50 floor
1) пол; настил || настилать пол; устраивать настил2) этаж4) ездовое полотно ( автодорожного моста); мостовое полотно ( железнодорожного моста); мостовой настил6) подошва ( горной выработки)7) гидр. основание; подстилающий слой8) флютбет; водобой9) днище (камеры судоходного шлюза, дока)10) мор. флор12) площадка; участок; отделение14) уровень шума; фон17) порция зерна ( для солодоращения)•floorsqueaks — пол скрипит-
alloy-dressing floor
-
approach floor
-
basement floor
-
beam and girder floor
-
bin-top floor
-
blind floor
-
body floor
-
bolting floor
-
bridge floor
-
by-products floor
-
cellular floor
-
cement floor
-
cement-wood floor
-
channel floor
-
charging floor
-
checker floor
-
clad floor
-
clinker floor
-
composite floor
-
composition floor
-
concrete floor
-
continuous floor
-
cutoff floor
-
dead floor
-
derrick floor
-
Diagrid floor
-
distributing floor
-
double floor
-
double-framed floor
-
double-joisted floor
-
downstream floor
-
drilling rig floor
-
factory floor
-
false floor
-
filler-joist floor
-
finished floor
-
finish floor
-
finishing floor
-
first floor
-
flat plate floor
-
flat-slab floor
-
floating wood floor
-
floating floor
-
framed floor
-
furnace floor
-
garner floor
-
girderless floor
-
grating floor
-
grinding floor
-
ground floor
-
growing floor
-
hard floor
-
heated floor
-
jointless floor
-
joist floor
-
lock floor
-
matched floor
-
meat cutting floor
-
mezzanine floor
-
mill floor
-
mine floor
-
moving floor
-
mushroom floor
-
noise floor
-
offal floor
-
one-way ribbed floor
-
open bridge floor
-
open floor
-
operating floor
-
parquet floor
-
pivoting floor
-
plant floor
-
purifier floor
-
raised floor
-
reactor floor
-
reservoir floor
-
resilient floor
-
ribbed floor
-
rough floor
-
scale floor
-
scraper sliding floor
-
sea floor
-
seam floor
-
sieve floor
-
silo-top floor
-
single floor
-
slab and girder floor
-
slab-band floor
-
slag pocket floor
-
slaughter floor
-
sloping floor
-
soft floor
-
solid bridge floor
-
solid floor
-
suspended floor
-
tile floor
-
top floor
-
triple floor
-
two-way ribbed floor
-
upstream floor
-
white phase floor
-
working floor -
51 landing
1) площадка2) горн. приёмная площадка4) береговой склад ( лесоматериалов)10) посадка, приземление ( воздушного судна)•landing after last light — посадка после захода солнца;landing beside fix — посадка или приземление вне намеченной точки;whilst landing — при посадке, в процессе посадки-
accuracy landing
-
aircraft landing
-
approach landing
-
asymmetric thrust landing
-
automatic landing
-
autorotation landing
-
bad-weather landing
-
balked landing
-
belly landing
-
blind landing
-
bottom timber landing
-
bounced landing
-
bumpy landing
-
contact landing
-
correct landing
-
crash landing
-
cross-wind landing
-
dead-engine landing
-
dead-stick landing
-
distress landing
-
downwind landing
-
elevator landing
-
emergency landing
-
final landing
-
flapless landing
-
forced landing
-
glide landing
-
half-space landing
-
hard landing
-
helicopter-type landing
-
idle-power landing
-
instrument landing
-
intermediate landing
-
lateral drift landing
-
level landing
-
low visibility landing
-
lower timber landing
-
night landing
-
off-field landing
-
overweight landing
-
pancake landing
-
partial flap landing
-
power-off autorotative landing
-
power-on landing
-
primary landing
-
priority landing
-
quarter-space landing
-
rebound landing
-
rough landing
-
running landing
-
safe landing
-
short landing
-
spot landing
-
stair landing
-
stall landing
-
straight-in landing
-
tail-down landing
-
talk-down landing
-
test landing
-
three-point landing
-
touch-and-go landing
-
trend-type landing
-
two-point landing
-
upper timber landing
-
up-wind landing
-
vertical landing
-
visually judged landing
-
water landing
-
wheels-down landing
-
wheels-up landing
-
zero-zero landing -
52 phase
1) фаза4) эл. фазовый угол5) фазировать•in phase — (находящийся) в фазе, совпадающий по фазе, синфазный;out of phase — (находящийся) не в фазе, не совпадающий по фазе, несинфазный;to bring in phase — согласовывать по фазе; фазировать;to phase in — 1. включать синфазно 2. вводить в эксплуатацию 3. внедрять в производство;to phase out — 1. включать противофазно 2. снимать с эксплуатации 3. снимать с производства-
dead phase
-
wild phase
-
acceptance phase
-
acid phase
-
allocation phase
-
alloy phase
-
approach phase
-
aqueous phase
-
assemble phase
-
balanced phase
-
blowdown phase
-
boundary phase
-
bundled phase
-
burst phase
-
canted phase
-
carbide phase
-
carrier phase
-
chroma phase
-
clock phase
-
code phase
-
compile phase
-
continuous phase
-
cooling phase
-
crystalline phase
-
crystal phase
-
crystallization phase
-
cubic phase
-
design phase
-
detrimental phase
-
differential phase
-
discontinuous phase
-
disordered phase
-
dispersed phase
-
double support phase
-
entrained phase
-
envelope phase
-
execute phase
-
external phase
-
faulted phase
-
fault-free phase
-
faulty phase
-
feeding phase
-
gaseous phase
-
gas phase
-
glacial phase
-
glass phase
-
glassy phase
-
hard phase
-
healthy phase
-
heating phase
-
ice phase
-
implementation phase
-
initial phase
-
installation and checkout phase
-
instantaneous phase
-
interfacial phase
-
intermediate phase
-
internal phase
-
lag phase
-
lagging phase
-
leading phase
-
liquid droplet phase
-
liquid phase
-
locking phase
-
low-temperature phase
-
mid-log phase
-
nematic phase
-
nitride phase
-
object phase
-
onset phase of monsoon
-
operation and maintenance phase
-
operation phase
-
opposite phase
-
oscillation phase
-
parent phase
-
phase of state
-
polar phase
-
polishing cation phase
-
polydisperse phase
-
precession phase
-
precipitating phase
-
preproduction phase
-
pure phase
-
quantum phase
-
reference phase
-
refractory phase
-
retarding phase
-
reversed phase
-
rubber phase
-
run phase
-
sampling phase
-
second phase
-
smectic phase
-
solid phase
-
solvent phase
-
sound phase
-
split phase
-
starting phase
-
stationary phase
-
superconducting phase
-
sweep phase
-
takeoff phase
-
target phase
-
third phase
-
triclinic phase
-
trigonal phase
-
troubleshooting phase
-
unfaulted phase
-
unwrapped phase
-
vapor phase
-
vegetative phase
-
vitreous phase
-
wave phase
-
wave-function phase
-
white phase -
53 point
1) точка2) остриё, острый конец || заострять4) положение; позиция; координата ( рабочего органа)5) указывать; ориентировать, наводить6) место; пункт11) ж.-д. стрелочный перевод; стрелка; остряк, перо ( стрелочного перевода)13) расшивать швы ( кладки)16) пишущий узел, пишущий элемент (ручки, карандаша)17) пищ. оценочный балл•point at infinity — бесконечно удалённая точка;to point off — отводить ( в сторону);to pass through a point — проходить через точку-
Abel flash point
-
acid dew point
-
actual point
-
acute round needle point
-
addressable point
-
adherent point
-
aerodrome check point
-
aerodrome reference point
-
agate arrestment point
-
aggregative transition point
-
agreed reporting point
-
aiming point
-
air supply breathing point
-
aircraft fire point
-
alternator pivot point
-
anchor point
-
anchorage point
-
aniline point
-
annealing point
-
antinodal point
-
aplantic points
-
arch work point
-
arithmetic point
-
array feed point
-
assumed point
-
attachment point
-
automatic point
-
azeotropic point
-
backoff point
-
backward stagnation point
-
balance point
-
base point
-
bend point
-
bending yield point
-
binary point
-
bleeding point
-
bleed point
-
blow point
-
blunt round needle point
-
boiling point
-
boundary point
-
branch point
-
breaker point
-
break-in point
-
breaking point
-
brittle point
-
bubble point
-
bucking point
-
bullet point
-
burble point
-
burn point
-
burning point
-
burnout point
-
burster point
-
cardinal points
-
casing point
-
central point
-
changeover point
-
characteristic point
-
check point
-
chemical-pinch point
-
chilling point
-
chisel point
-
clearing point
-
close spread collar point
-
closed flash point
-
cloud point
-
cold point
-
collinear points
-
collocation point
-
common depth point
-
compass points
-
concyclic points
-
condensation point
-
congelation point
-
consolute point
-
consumption point of current
-
contact point
-
contactor points
-
control point
-
control transfer point
-
corona point
-
correct point
-
coupler pivot point
-
coupling point
-
critical point
-
crossing point
-
crossover point
-
cryogen boiling point
-
Curie point
-
cuspidal point
-
cut point
-
cutoff point
-
cutting point
-
datum point
-
dead point
-
decimal point
-
defined point
-
delivery point
-
demixing point
-
dendritic point
-
depth reference point
-
destination point
-
destruction point
-
detonation point
-
dew point
-
dial indicator contact point
-
diamond grinding point
-
diamond point
-
directional kickoff point
-
discharge point
-
dispatching point
-
dispersion point
-
distinct curve collar point
-
distinct points
-
distinguished point
-
distribution point
-
double point
-
drain point
-
draw point
-
drawoff point
-
driving point
-
dropping point
-
dry point
-
dryout point
-
early warning point
-
edit point
-
edit-in point
-
edit-out point
-
elevation point
-
elliptic point
-
emission point
-
end point
-
energy breakeven point
-
entry point
-
entry-exit points
-
equal time point
-
equilibrium point
-
eutectic point
-
exclamation point
-
exhaustion end point
-
exit point
-
exterior point
-
extraction point
-
face point
-
fashioning point
-
fatigue point
-
feeding point
-
fiber saturation point
-
fiducial point
-
filling point
-
filling-in point
-
film entry point
-
film leaving point
-
final approach point
-
final boiling point
-
fine point
-
fire point
-
firing point
-
fixed point
-
flame break point
-
flare point
-
flash point
-
flexion point
-
flight reference point
-
flight way point
-
floating point
-
floc point
-
flooding point
-
flow point
-
flywheel dead point
-
focal point
-
forced open point
-
forward stagnation point
-
fouling point
-
freeze point
-
freezing point
-
French point
-
frontier point
-
frost point
-
fuel injection point
-
fuel servicing point
-
full point
-
fusing point
-
gage point
-
gaging point
-
gas hydrate formation point
-
gas point
-
geodetic point
-
glazier's point
-
gloss point
-
grasp point
-
grid point
-
grouped service points
-
half point
-
hammer point
-
hard points
-
heat point
-
heavy ball needle point
-
heavy rounded set needle point
-
heavy set needle point
-
holding point
-
hopper work point
-
horizontal control point
-
ice point
-
ignition point
-
image point
-
impact point
-
incongruent melting point
-
index point
-
infeed changeover point
-
initial point
-
injection point
-
insertion point
-
integral point
-
intended landing point
-
intercardinal point
-
interception point
-
intercept point
-
interior point
-
interlocked point
-
isoelectric point
-
jacking point
-
junction point
-
knee point
-
laminar separation point
-
landfall point of the storm
-
last departure point
-
lattice point
-
leaving point
-
leveling point
-
level point
-
lifter point
-
lifting point
-
lift-off point
-
light ball needle point
-
light rounded set needle point
-
light set needle point
-
limiting point
-
limit point
-
linking point
-
load point
-
loading point
-
load-unload point
-
long collar point
-
lower yield point
-
lubrication point
-
machine home point
-
macroyield point
-
maker point
-
matching point
-
matrix point
-
maximum power point
-
measurement point
-
measure point
-
medium ball needle point
-
melting point
-
mesh point
-
mid-boiling point
-
mixed melting point
-
movable point
-
multiple point
-
needle point
-
neutral point
-
nodal point
-
node point
-
noise measurement point
-
normal round needle point
-
observation point
-
open point
-
operation point
-
optimum point
-
panel point
-
paper point
-
paraffin crystallization point
-
peak point
-
pelerine point
-
pen point
-
pickup point
-
piercing point
-
pile stoppage point
-
pinch point
-
pinning point
-
pitch point
-
pivotal point
-
pivot point
-
plait point
-
plow point
-
point of absolute zero
-
point of arrival
-
point of contraflexure
-
point of curve
-
point of departure
-
point of discontinuity
-
point of distance
-
point of engagement
-
point of fault
-
point of force application
-
point of graph
-
point of hook
-
point of increase
-
point of inflection
-
point of intersection
-
point of load application
-
point of looper
-
point of maximum
-
point of minimum
-
point of no return
-
point of occlusion
-
point of sight
-
point of support
-
point of tangency
-
point of tree
-
porous point
-
pour point
-
power point
-
precision point
-
preroll point
-
primary calibration point
-
principal point
-
probe point
-
projected peak point
-
pullout point
-
quadrantal point
-
quarter-span point
-
quarter point
-
quiescent operating point
-
radix point
-
reaction point
-
receiving point
-
reentry point
-
reference point
-
reflection depth point
-
refraction depth point
-
regional heat point
-
reporting point
-
rerun point
-
ripper point
-
rounded set needle point
-
saddle point
-
salient point
-
saturation point
-
sectioning point
-
set needle point
-
set point
-
setting point
-
shot point
-
sighting point
-
singing point
-
single defect point
-
single point
-
singular point
-
sintering point
-
slinging point
-
smoke point
-
softening point
-
solder termination point
-
solidification point
-
source point
-
special ball needle point
-
spring point
-
square collar point
-
stable point
-
stadia point
-
stagnation point
-
star point
-
stationary breaker point
-
stitch transfer point
-
stuck point
-
subsatellite point
-
support point
-
surveying point
-
survey point
-
switch point
-
switching point
-
takeoff point
-
tangent point
-
tapping point
-
terminal point
-
termination point
-
test point
-
thaw point
-
thermal critical point
-
thermodynamic point
-
third point
-
threshold point
-
tie point
-
toll point
-
tool point
-
touch point
-
touchdown point
-
towing point
-
tow point
-
trailing point
-
transfer initiation point
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transfer point
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transformation point
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transit point
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transition point
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trap point
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triangulation point
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triple point
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tripping point
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true molal boiling point
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turning point
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umbilical point
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unload point
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unloading point
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upper yield point
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valley point
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vanishing point
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vertical control point
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visible point
-
vitrifying point
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volumetric boiling point
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water supply point
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wax dropout point
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weight boiling point
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weight-drop point
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well point
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wiring point
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word break point
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working point
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yield point
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Y-point
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zero point -
54 runway
5) лесн. трелёвочный валок•-
active runway
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all-service runway
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concrete runway
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crane runway
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dressing runway
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hard-surface runway
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instrument runway
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mason's runway
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noninstrument runway
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paved runway
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precision approach runway
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primary runway
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rigid pavement runway
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selected wrong runway
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soft-surface runway
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turf runway
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unpaved runway -
55 risk
1. сущ.1) общ. риск, опасность (как ситуация, которая может привести к материальным убыткам или другим нежелательным последствиям)fire risk — риск пожара [возгорания\]; пожароопасность
risk to smb./smth. — риск для кого-л./чего-л.
at risk to smb./smth. — с риском для кого-л./для чего-л.
minimization of risk, risk minimization — минимизация риска
to mitigate risks — смягчать [ослаблять\] риски
avoidance of risk, risk avoidance — избежание риска
to limit the risk of (smth.) — ограничивать риск (чего-л.)
limited risk — ограниченный (какой-л. риск)
to increase the risk of (smth.) — увеличивать риск (чего-л.)
to run a [the\] risk, to run risks — рисковать
to put smb./smth. at risk — подвергать риску кого-л./что-л.
to incur a risk — подвергаться риску, рисковать
to face a risk — сталкиваться с риском, подвергаться риску
to take [to undertake\] a risk, to take [undertake\] risks — рисковать, идти на риск; брать [принимать\] на себя риск
to assume a risk — брать [принимать\] на себя риск
assumption of risk, risk assumption — принятие риска
to reject [to decline\] a risk — отказаться от риска, отказаться принять риск
to carry [to bear\] a risk — а) нести риск; подвергаться риску; б) нести риск, быть источником риска
Floodwaters can carry the risk of typhoid or other dangerous diseases. — Наводнение может нести риск распространения тифа или других опасных заболеваний.
All funds carry the risk of losing money — some more than others. — Все фонды рискуют потерять деньги — некоторые в большей степени, чем другие.
to underwrite risks — страховать риски, принимать риски на страхование
underwriting of risks, risk underwriting — андеррайтинг рисков
calculation of risk, risk calculation — расчет риска
to evaluate [to estimate\] risk — оценивать риск
risk evaluation [valuation\], evaluation [valuation\] of risk — оценка риска
to identify risk — идентифицировать [распознавать\] риск
to prioritize risks — приоритезировать риски, ранжировать риски по приоритету
to measure risk — измерять [оценивать\] риск
risk model, model of risk — модель риска
risk modelling, modelling of risk — моделирование риска
risk coverage, coverage of risk — покрытие риска
distribution of risk, risk distribution — распределение риска
to entail risk — быть связанным с риском, влечь за собой риск
Bonds also entail the risk of default, or the risk that an issuer will be unable to make income or principal payments. — Облигации также связаны с риском неплатежа, или риском, что эмитент будет неспособен выплачивать доходы по облигациям или погашать основную сумму облигаций.
risk disclosure, disclosure of risk — раскрытие информации о риске
to transfer risks — перекладывать [передавать\] риски
risk retention, retention of risk — удержание риска
risk sharing, sharing of risk — разделение риска
diversification of risk, risk diversification — диверсификация риска
admissible [allowed\] risk — допустимый риск
maximum [maximal\] risk — максимальный риск
minimal [minimum\] risk — минимальный риск
negligible risk — пренебрежимо малый риск, незначительный риск
degree of risk, risk degree — степень риска
level of risk, risk level — уровень риска
element of risk, risk element — элемент риска
source of risk, risk source — источник риска
It's not worth the risk. — Это не стоит риска.
See:accounting risk, amount at risk, at risk, at risk rules, basis risk, bond-yield-plus-risk-premium approach, Business Environment Risk Information Index, business risk, buyer's risk, call risk, capital risk, cash flow risk, collection risk, commercial credit risk, concentration risk, country risk, credit risk, currency risk, default risk, delivery risk, earnings-at-risk, event risk, exchange risk, exchange rate risk, export risk, financial credit risk, financial risk, high-risk automobile insurer, high-risk product, inflation risk, interest rate risk, investment risk, legal risk, liability risk, liquidity risk, margin risk, market risk, maturity risk, prepayment risk, price of risk, price risk, producer's risk, property risk, pure risk, regulatory risk, reinvestment rate risk, reinvestment risk, return on risk-adjusted capital, seasonal risk, settlement risk, speculative risk, stand-alone risk, systematic risk, transaction risk, underwriting risk, unlimited risk, unsystematic risk, value-at-risk, vega risk, yield curve risk, risk analysis, risk analyst, risk arbitrage, risk-averse, risk aversion, risk capital, risk investment, risk lover, risk management, risk manager, risk measure, risk-neutral, risk premium, price of risk, risk response planning, risk transfer, risk/return indifference curve, risk/return trade-off, risk-adjusted discount rate, risk-adjusted rate of return, risk-adjusted return, risk-adjusted return on capital, risk-adjusted return on risk-adjusted capital, risk-averse investor, risk-free, risk-free rate, risk-free return, riskless arbitrage, riskless transaction, risk-neutral investor, risk-seeking investor, risk-weighted assets2) общ. риск (как количественная мера вероятности наступления какого-л. неблагоприятного события)See:3) общ. объект риска ( о человеке или предмете)security risk — риск для безопасности, угроза безопасности (о человеке, объекте, действии или состоянии); неблагонадежный человек
See:4)а) страх. риск (событие, в отношении которого заключается договор страхования)Syn:See:insurable risk, covered risk, insured event, all risk insurance, builders risk insurance, war risk insurance, risk retention groupб) страх. застрахованное лицо; застрахованная вещь; риск (лицо или вещь, которые могут пострадать в результате какого-л. события и в отношении которых заключается договор страхования)See:assigned risk plan, preferred risk, standard risk, substandard risk, hard-to-place risk, highly protected risk5) мет. риск (ситуация, когда результат какого-л. экономического выбора имеет случайный характер, но при этом известно вероятностное распределение значений этого результата)See:2. гл.общ. рисковать (чем-л.)to risk one's life [one's health\] — рисковать жизнью [здоровьем\]
* * *
риск: вероятность понести убытки или упустить выгоду (вероятность наступления неблагоприятного события); количественно измеряемая неуверенность в получении соответствующего дохода или убытка; существует множество классификаций рисков: 1) капитальный риск - риск того, что невозврат кредитов ухудшит состояние капитала банка и ему придется выпускать новые акции; 2) кредитный риск, или риск погашения, - риск невозврата кредита, непогашения обязательства; 3) риск поставки - риск непоставки финансового инструмента (иностранной валюты); 4) валютный риск - риск потерь из-за изменения валютного курса; 5) процентный риск - риск уменьшения дохода по активу и роста расходов по обязательству из-за изменения процентных ставок; также риск уменьшения цены облигации с фиксированной ставкой в результате роста рыночных ставок; 6) риск ликвидности - риск нехватки наличности и краткосрочных активов для выполнения обязательств, невозможности быстро купить или продать товар или финансовый инструмент; 7) операционный риск - риск того, что будет нарушена работа операционных систем банка и он не сможет вовремя выполнять обязательства; 8) политический риск - риск того, что политическая нестабильность в стране приведет к невыполнению обязательств по кредитам (если государственных крдитов - "суверенный" риск); также риск национализации и др. неблаго-приятных действий властей; 9) риск платежной системы (системный риск) - риск того, что банкротство или неспособность крупного банка функционировать вызовет цепную реакцию в банковской системе; 10) актуарный риск - риск (вероятность) наступления неблагоприятного события, которое страховая компания покрывает в обмен на стразовую премию; 11) инфляционный риск - риск снижения стоимости активов или доходов в результате общего роста цен в стране; 12) инвентарный риск - риск обесценения запасов компании в результате снижения цен, морального старения товара; 13) риск основной суммы - риск обесценения основной суммы инвестиций; 14) риск андеррайтинга - риск - принимаемый на себя андеррайтером в случае неразмещения новых бумаг среди инвесторов; также риск падения рыночной цены в момент размещения; см. absorbable/ actuarial /basis /capital /commercial /concentration /contagion /country /credit /del credere /delivery /exchange /financial /inflation /insurable /interest rate /inventory /investment risk /limited /liquidity /manufacturing /market /market liquidity /operational /payments system /political /price /pure /refinance /reinvestment /repayment /settlement /sovereign /standard /systematic /systemic /transaction /translation /transfer /underwriting /uninsurable /unlimited /unsystematic /warehouse risk and risk of principal.* * *риск; клиент (страх.). измеримая вероятность потери; . exposure to uncertainty Глоссарий финансовых и биржевых терминов .* * *Финансы/Кредит/Валюта -
56 soft sell
марк. мягкая продажа (техника продажи товаров, которая основана на мягком убеждении, низком уровне психологического давления на клиента)soft sell approach — подход в духе «мягкой продажи», увещевание
Syn:Ant:See:
* * *
"мягкая продажа": техника продажи товаров, которая основана на мягком убеждении, косвенных методов; = low-pressure selling; см. hard sell.* * *«мягкая» продажаиспользование ненавязчивых методов продажи товаров; осторожное привлечение покупателей -
57 tough seller
-
58 HAPI
1) Военный термин: Hard Armour Protective Insert2) Сокращение: Helicopter Approach Path Indicator -
59 HPT
1) Компьютерная техника: High Performance Text2) Медицина: Hyperparathyroidism3) Спорт: Hit Point4) Военный термин: High Performance Technology, High-Payoff Target, High-Priority Target, Human Performance Technology, high pressure test, horizontal plot table5) Техника: head per track, high potential tester, hot pipe tunnel6) Сокращение: High Pay-off Target, High Power Transmission set, High Pressure Turbine, high point, токарная обработка твёрдых деталей (hard part turning)7) Физиология: Home Pregnancy Test, Hypothalamic Pituitary Thyroid8) Электроника: High Power Transmitter9) Вычислительная техника: head-per-track10) Транспорт: High Pressure Turbo11) Образование: Технология повышения производительности персонала (Human performance technology also known as Human Performance Improvement (HPI) - HPT is a systematic approach to improving individual and organizational performance)12) Высокочастотная электроника: heterostructure phototransistor13) Правительство: High Point, North Carolina14) NYSE. Hospitality Properties Trust16) НАСА: Heading Pitching And Twisting -
60 buddy file
Общая лексика: образ данных, виртуальная копия меньшего размера не является действующей без оригинала ("Lightroom" approach is to apply changes to a buddy file (or a sidecar file) kept with an image, that allows not to take much space on a hard drive)
См. также в других словарях:
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approach shot — 1. Tennis. a hard, forcing shot usually made deep into the opponent s court, allowing the player to move in toward the net for an offensive volley. 2. Golf. approach (def. 16). [1875 80] * * * … Universalium
tough approach — hard approach, difficult way … English contemporary dictionary
hard line — {n. phr.} Tough political policy. * /Although modern economists were trying to persuade him to open up to the West, Castro has always taken the hard line approach./ … Dictionary of American idioms
hard line — {n. phr.} Tough political policy. * /Although modern economists were trying to persuade him to open up to the West, Castro has always taken the hard line approach./ … Dictionary of American idioms