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101 Werbekampagne
f < werb> ■ advertising campaign; campaign -
102 reklâm kampanyası
n. advertising campaign, publicity campaign -
103 campagna pubblicitaria
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104 lancio
m (pl -ci) throwingdi prodotto launchlancio del disco discuslancio del giavellotto javelinlancio del peso putting the shot* * *lancio s.m.1 (il lanciare) throwing, hurling, flinging; (lancio) throw, hurl, fling; (di missili ecc.) launch, launching, firing: un lancio molto lungo, a long throw: lancio col paracadute, parachuting (o parachute drop o parachute jump); lancio con apertura ritardata, (di paracadute) delayed drop; lancio di bombe, paracadutisti, dropping of bombs, paratroopers; un lancio di siluri, a launch (ing) (o firing o discharging) of torpedoes: il lancio è stato effettuato da Cape Canaveral, the launch was made from Cape Canaveral; rampa di lancio, launching pad; carica di lancio, propelling charge; (aer.) pista di lancio, runway2 ( sport) throwing; (baseball) pitching; (cricket) bowling: lancio del disco, del giavellotto, discus, javelin throwing; lancio del peso, putting the shot; lancio dal trampolino, trampoline jump; (cricket) il battitore è stato eliminato con l'ultimo lancio, the batter was bowled out with the last ball3 (mar.) (varo) launch, launching4 (campagna promozionale) launch, launching, promotional campaign; (di impresa, di prodotto) start-up: il lancio di un attore, the launching of an actor // (comm.): il lancio di un prodotto, the launching of a product; lancio pubblicitario, advertising campaign; offerta di lancio, introductory offer (o launch bargain) // (fin.): lancio di società, (emettendo azioni) floatation of a company; lancio (di titoli sul mercato), launch (of stocks on the market).* * *1) throw; (il lanciare) throwing (anche sport)lancio del disco, del giavellotto, del martello — discus, javeling, hammer throwing
2) (di razzo, satellite) launch; (dall'alto) dropping, dropbase di lancio — launching o launch site
3) (con paracadute) parachute drop, jump4) (di campagna, offensiva, programma) launching; (di prodotto, libro, film) launch; (di prestito) floating; (di artista) promotion* * *lanciopl. -ci /'lant∫o, t∫i/ ⇒ 10sostantivo m.1 throw; (il lanciare) throwing (anche sport); lancio del disco, del giavellotto, del martello discus, javeling, hammer throwing; lancio del peso shot put2 (di razzo, satellite) launch; (dall'alto) dropping, drop; base di lancio launching o launch site; rampa di lancio launch(ing) pad3 (con paracadute) parachute drop, jump4 (di campagna, offensiva, programma) launching; (di prodotto, libro, film) launch; (di prestito) floating; (di artista) promotion; lancio pubblicitario publicity launch; offerta di lancio introductory offer. -
105 pretesting
Mktgthe practice of assessing the effectiveness of an advertising campaign or marketing activity in a small sector or single region before running the full campaign -
106 Werbefeldzug
m1. advertising campaign2. publicity campaign -
107 Werbekampagne
f1. advertising campaign2. publicity campaign -
108 лицо рекламной кампании
1) Advertising: campaign identity2) Business: spokesmodelУниверсальный русско-английский словарь > лицо рекламной кампании
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109 начать рекламную кампанию
Business: launch an advertising campaignУниверсальный русско-английский словарь > начать рекламную кампанию
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110 открыть рекламную кампанию
Business: launch an advertising campaignУниверсальный русско-английский словарь > открыть рекламную кампанию
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111 раскручивать
2) Colloquial: (кого-л. что-л.) get underway, (кого-л. что-л.) hype or (smth.), (кого-л. что-л.) promote or (проводить активную рекламную компанию to run a public relations and/or advertising campaign to make a person, product or activity seem good; smth.), (кого-л. что-л.) start up (начинать дело, устранять первоначальные трудности to begin a new endeavor, usually by overcoming problems; smth.), (кого-л. что-л.) work the bugs out of (smth.), hype up (http://idioms.thefreedictionary.com/hype)3) Engineering: bring to rotation, spin away (напр. заготовку при сверлении), start rotation, crank up4) Mathematics: disentangle, disentangling, twist, untie6) Textile: untwine (кручёную пряжу)7) Jargon: bilk out (на деньги)8) Information technology: bootstrap9) Astronautics: run up10) Mechanics: spin away12) Polymers: detwist13) Makarov: wind off14) Marketology: (например, брэнд) boost -
112 раскручивать (кого-л . что-л.)
Colloquial: get underway, hype or (smth.), promote or (проводить активную рекламную компанию to run a public relations and/or advertising campaign to make a person, product or activity seem good ; smth.), start up (начинать дело, устранять первоначальные трудности to begin a new endeavor, usually by overcoming problems ; smth.), work the bugs out of (smth.)Универсальный русско-английский словарь > раскручивать (кого-л . что-л.)
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113 рекламная кампания в печати
Economy: press advertising campaignУниверсальный русско-английский словарь > рекламная кампания в печати
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114 участвовать в кампании по рекламе
General subject: tie up with an advertising campaign (чего-л.)Универсальный русско-английский словарь > участвовать в кампании по рекламе
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115 langfristig
langfristig adj 1. FIN, GEN, WIWI long-term; permanent (dauerhaft); 2. RW noncurrent* * *adj <Bank, Börse, Finanz, Geschäft, Rechnung, Steuer, Versich, Vw> long-term, permanent* * *langfristig
long-term (-dated, -range, -period);
• Kapital langfristig anlegen to make capital investments;
• langfristig investieren to make long-term investments;
• langfristige Anleihe long-term loan;
• langfristige Anleiherechnung long-term loan account;
• langfristiges Darlehn long-term (-sighted, -period) loan;
• langfristiges Darlehnskapital fixed-loan capital;
• langfristiger Devisenwechsel long exchange;
• langfristiges Geld time money (deposit);
• langfristige Kapitalanlage long-dated (-term) investment;
• langfristig angelegte Kapitalien capital investments;
• langfristige Kosten long-run costs;
• langfristige Kredite long-term lendings;
• langfristiges Lieferabkommen long-term supply arrangement;
• langfristiger Mietvertrag (Pachtvertrag) long-term lease;
• langfristiges Papier long-dated paper, long-sighted draft;
• langfristiger Pfundwechsel auf London long Sterling;
• langfristige Schuldverschreibung long-term bond (debenture);
• langfristige Unternehmensplanung [long-term] corporate planning (US);
• langfristige Verbindlichkeit deferred liability (Br.), long-term debt;
• langfristige Verpflichtungen long-term engagements (commitments);
• langfristige Verschuldung long-term indebtedness;
• langfristiger Vertrag long-term contract;
• langfristiger Wechsel long draft, long-dated bill (paper);
• langfristig geplante Werbekampagne preplanned advertising campaign. -
116 organisieren
organisieren v GEN organize* * *v < Geschäft> organize* * *organisieren
to organize, to manage, to arrange, to regiment, (klauen) to bag (sl.), to snaffle (sl.), to wangle;
• Arbeiter und Angestellte in einer Fabrik organisieren to organize a factory;
• Ausstellung organisieren to mount an exhibition;
• sich gewerkschaftlich organisieren to unionize;
• Werbefeldzug organisieren to launch an advertising campaign. -
117 starten
starten v 1. COMP start (Datei); 2. PERS, V&M launch, begin, start; 3. LOGIS take off* * *v 1. < Comp> Datei start; 2. <Person, V&M> launch, begin, start; 3. < Transp> take off* * *starten
(Computer) to trigger, (Flugzeug) to take the air (off), to get off the ground;
• Aktion starten to launch (start) a drive;
• Sammelaktion starten to launch an appeal, to put up a fund-raising drive;
• stündlich starten to start at intervals of an hour (hourly intervals);
• neues Unternehmen starten to launch a new business enterprise;
• Werbefeldzug starten to launch an advertising campaign. -
118 Unternehmen
Unternehmen n 1. GEN business, concern, firm, organization, org. corporation; undertaking, operation (Aktion); enterprise, establishment (Projekt); 2. ADMIN enterprise (Geschäft, Firma); 3. WIWI company, Co • ein Unternehmen gründen GEN establish [set up] a company • ein Unternehmen wieder hochbringen WIWI nurse a business • vom Unternehmen gezahlte Körperschaftsteuer auf die Einkommensteuer des Aktionärs anrechnen STEUER (obs) credit the corporation tax paid by the company against the shareholder’s income tax (vor der Steuerreform 2000)* * *n 1. < Geschäft> business, concern, firm, organization (org.), Aktion undertaking, operation, Projekt enterprise, establishment; 2. < Verwalt> Geschäft, Firma enterprise; 3. <Vw> company (Co) ■ ein Unternehmen wieder hochbringen <Vw> nurse a business ■ Unternehmen gründen < Geschäft> establish/set up a company ■ vom Unternehmen gezahlte Körperschaftsteuer auf die Einkommensteuer des Aktionärs anrechnen obs < Steuer> credit the corporation tax paid by the company against the shareholder's income tax obs (Stand vor Steuerreform 2000)--------: im Besitz der Arbeitnehmer befindliches Unternehmen< Mgmnt> employee-owned firm* * *unternehmen, Bestechungsversuch
to offer a bribe;
• Schritte unternehmen to take action (steps);
• Schritte bei der Regierung unternehmen to approach the government;
• Stützungsaktion unternehmen (Börse) to rescue (hold) the market;
• Werbekampagne unternehmen to run an advertising campaign. -
119 unternehmen
Unternehmen n 1. GEN business, concern, firm, organization, org. corporation; undertaking, operation (Aktion); enterprise, establishment (Projekt); 2. ADMIN enterprise (Geschäft, Firma); 3. WIWI company, Co • ein Unternehmen gründen GEN establish [set up] a company • ein Unternehmen wieder hochbringen WIWI nurse a business • vom Unternehmen gezahlte Körperschaftsteuer auf die Einkommensteuer des Aktionärs anrechnen STEUER (obs) credit the corporation tax paid by the company against the shareholder’s income tax (vor der Steuerreform 2000)* * *v <Vw> undertake* * *unternehmen, Bestechungsversuch
to offer a bribe;
• Schritte unternehmen to take action (steps);
• Schritte bei der Regierung unternehmen to approach the government;
• Stützungsaktion unternehmen (Börse) to rescue (hold) the market;
• Werbekampagne unternehmen to run an advertising campaign. -
120 offensiv
Adj.1. offensive; SPORT attacking2. WIRTS. aggressive* * *offensive* * *of|fen|siv1. adjoffensive2. advoffensively; verkaufen aggressivelyes wurde offensív geworben — the advertising campaign was aggressive
* * *of·fen·siv[ɔfɛnˈzi:f]\offensives Verhalten/eine \offensive Art aggressive behaviour [or AM -or]/an aggressive mannerin der Drogenfrage sollte die Regierung endlich \offensiv[er] werden it's time the government went on the offensive against drugsgegen Umweltsünder \offensiv[er] vorgehen to take [more] vigorous action against polluters* * *1.1) offensive2) (Sport) attacking2.1) offensively2) (Sport)offensiv spielen — play an attacking game
* * *offensiv adj1. offensive; SPORT attacking2. WIRTSCH aggressive* * *1.1) offensive2) (Sport) attacking2.1) offensively2) (Sport)
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