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81 кампания
жен.1) campaign; drive (общественная)проводить кампанию — to conduct a campaign drive, to carry on a campaign drive
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82 propaganda
iz.1. (Pol.)a. (z.o.) political advertising, campaign literature; hauteskundeetako \propagandan agindu zutena what they promised in their election {material || advertising}b. (z.tx.) propaganda; hori \propaganda hutsa da! that's sheer propaganda!2.a. Fin. advertising; aldizkari horrek \propaganda besterik ez dauka that magazine has nothing but advertising in it; \propagandako boligrafoa eman zidaten I was given a pen with their {name || logo} on itb. ( inprimakia) flier; kalean \propaganda banatzen zuen he was handing out advertising {leaflet || fliers} in the streetb. (irud.) liburu berriaren alde \propaganda egiten ari dira they're promoting the new book; ezagutu nahi nuke, hainbeste \propaganda egin diote eta I'd like to meet meet after all they've talked about her -
83 generalstabsmäßig
I Adj. Planung, Vorbereitung: carried out with military precisionII Adv.: generalstabsmäßig vorbereitet prepared down to the last detail; die Werbekampagne wurde generalstabsmäßig geplant the advertising campaign was planned with military precision* * *ge|ne|ral|stabs|mä|ßig1. adjAktion planned with military precision2. advplanen, organisieren with military precision* * *ge·ne·ral·stabs·mä·ßigadv meticulously* * *B. adv:generalstabsmäßig vorbereitet prepared down to the last detail;die Werbekampagne wurde generalstabsmäßig geplant the advertising campaign was planned with military precision -
84 gezielt
I P.P. zielenII Adj.1. Schuss: well-aimed; Todesschuss2. fig. selective; Frage: specific; Maßnahme: calculated; Werbung: targeted; Bemerkung: pointed; (absichtlich) Beleidigung, Versuch etc.: deliberate; eine gezielte Indiskretion a deliberate ( oder calculated) indiscretion; durch einen gezielten Einsatz der Polizei through a concerted effort on the part of the policeIII Adv.1. gezielt schießen shoot to kill2. fig.: gezielt fragen ask specifically, ask s.o. straight umg.; gezielt handeln act purposefully; gezielt vorgehen proceed according to plan; das müssen wir ganz gezielt angehen we’ve got to plan our approach carefully* * *ge|zielt [gə'tsiːlt]1. adjpurposeful; Schuss well-aimed; Frage, Maßnahme, Forschung etc specific; Werbung selective, targeted; Hilfe well-directed; Indiskretion deliberate2. advvorgehen, ansetzen directly; forschen, planen, helfen specifically; werben selectivelygezíélt schießen — to shoot to kill
er hat sehr gezíélt gefragt — he asked very specific questions
See:→ auch zielen* * *ge·zieltI. adj1. (zielgerichtet) well-directed\gezielte Fragen specific questions2. MIL well-aimed\gezielte Bombardierung precision [or spec surgical] bombing3. HANDEL selective\gezielte Käufe selective purchasesII. adv1. (zielgerichtet) specificallyetw \gezielt forschen to research [the] specific aspects of sth\gezielt fragen to ask questions with a specific aim in mindjdm \gezielt helfen to offer sb specific aid2. MIL\gezielt schießen to shoot with great precision; (mit Tötungsabsicht) to shoot to kill [or with deadly accuracy]* * *1.Adjektiv specific <questions, measures, etc.>; deliberate <insult, indiscretion>; well-directed < advertising campaign>2.adverbial <proceed, act> purposefully, in a purposeful manner* * *B. adj2. fig selective; Frage: specific; Maßnahme: calculated; Werbung: targeted; Bemerkung: pointed; (absichtlich) Beleidigung, Versuch etc: deliberate;eine gezielte Indiskretion a deliberate ( oder calculated) indiscretion;durch einen gezielten Einsatz der Polizei through a concerted effort on the part of the policeC. adv1.gezielt schießen shoot to kill2. fig:gezielt handeln act purposefully;gezielt vorgehen proceed according to plan;das müssen wir ganz gezielt angehen we’ve got to plan our approach carefully* * *1.Adjektiv specific <questions, measures, etc.>; deliberate <insult, indiscretion>; well-directed < advertising campaign>2.adverbial <proceed, act> purposefully, in a purposeful manner -
85 Anzeigenkampagne
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86 hacer creer
v.to lead to believe, to make believe, to let believe.Hizo a Maya creer la mentira He led Maya to believe the lie.* * *(v.) = lead to + believe, lull + Nombre + into thinkingEx. The Act was launched with a glossy advertising campaign that led claimants to believe they were entitled to larger sums of money than they in fact received.Ex. One is sometimes lulled into thinking that there might be a grain of rationality in his commentaries.* * *(v.) = lead to + believe, lull + Nombre + into thinkingEx: The Act was launched with a glossy advertising campaign that led claimants to believe they were entitled to larger sums of money than they in fact received.
Ex: One is sometimes lulled into thinking that there might be a grain of rationality in his commentaries. -
87 annonsekampanje
subst. advertising campaign, publicity campaign subst. US: advertising drive -
88 sales promotion
Mktgactivities, usually short-term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-todoor selling or by competitions. -
89 propagandistico
propagandistico agg. propagandistic; (comm.) advertising, promotional, promotion (attr.): (pol.) stampa propagandistica, propaganda press; fare una campagna propagandistica, to run an advertising campaign; vendita propagandistica, promotion sale.* * ** * *propagandisticopl. -ci, - che /propagan'distiko, t∫i, ke/[ materiale] advertising, propaganda attrib. -
90 рекламист
рекламист м. [reklamist](составитель рекламы; тот, кто занимается рекламой) advertising agent; --> рекламный [reklamnyi] publicity attr.; advertising;рекламная кампания advertising campaign; рекламный агент advertising agent; рекламный ролик clip;
--> рекламодатель м. [reklamodatelj] (тот, кто заказывает рекламу) advertiser -
91 рекламная компания
Универсальный русско-английский словарь > рекламная компания
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92 reclamistico
reclamistico agg. advertising: campagna reclamistica di un prodotto, advertising campaign for a product; lo spazio reclamistico su un giornale, the advertising space of a newspaper. -
93 zasięg
m (G zasięgu) 1. (zakres) reach, scope; (największa odległość) range- zasięg kampanii the scope of a campaign- zasięg występowania gatunku the geographical range of a species- kampania reklamowa o ograniczonym zasięgu a small-scale advertising campaign- sprawa o zasięgu międzynarodowym an international issue- znajdować się w zasięgu czyichś wpływów to be whitin the scope a. range of sb’s influence- objąć coś swoim zasięgiem [katastrofa, epidemia] to spread over sth- w zasięgu/poza zasięgiem wzroku in/out of view- w zasięgu/poza zasięgiem słuchu within/out of hearing range- w zasięgu/poza zasięgiem strzału within/out of gunshot- znajdować się w zasięgu ręki to be within (arm’s) reach- być w czyimś zasięgu przen. [nagroda, cel] to be within reach for sb- być poza czyimś zasięgiem przen. to be beyond sb’s reach- zasięg pocisku/samolotu the range of a missile/aircraft- pocisk średniego/dalekiego zasięgu a medium-/long-range missile- znajdować się poza zasięgiem radaru to be out of range of radar3. Telekom. range- mieć zasięg/nie mieć zasięgu to be out of/within range* * *w zasięgu wzroku/ręki — within sight/one's grasp
* * *mirange, coverage, extent, reach; zasięg samolotu lotn. range; zasięg nadajnika broadcast coverage; bliskiego, dalekiego zasięgu wojsk. short/long-range; o krótkim zasięgu ( o broni) close-range; o szerokim zasięgu ( o częstotliwości) broadband; pocisk lotniczy dalekiego zasięgu wojsk. standoff missile; w zasięgu ręki within arm's reach; w zasięgu wzroku within eyeshot; w zasięgu within reach; w zasięgu/poza zasięgiem strzału/głosu within/out of gunshot/hail; znajdować się poza zasięgiem be beyond reach.The New English-Polish, Polish-English Kościuszko foundation dictionary > zasięg
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94 cara
f.1 face (rostro).esa cara me suena de algo I remember that face from somewhere, I've seen that face somewhere before2 face (person).acudieron muchas caras famosas a lot of famous faces were there3 side (lado).4 heads.echar algo a cara o cruz to toss (a coin) for something, to flip a coin for something (United States)5 front (parte frontal).6 cheek, nerve (informal) (desvergüenza).tener (mucha) cara, tener la cara muy dura to have a lot of cheek o nerve, to have a real brass neck (British)tener la cara de hacer algo to have the nerve to do something7 appearance, aspect, image, countenance.8 dial.9 Cara.10 expression, look.* * *1 (rostro) face2 (expresión) face, expression3 (lado) side; (de moneda) right side■ ¿cara o cruz? heads or tails?4 (superficie) face■ ¡vaya cara! what a cheek!■ ¡vaya cara que tienes! you've got a cheek!, you've got a nerve!1 familiar (caradura) cheeky person\a la cara to somebody's facecaérsele a uno la cara de vergüenza familiar to die of shamecara a facingcara a cara face to facedar la cara figurado to face the consequencesdar la cara por alguien figurado to stand up for somebodyde cara facingechar algo a cara o cruz to toss for somethingechar en cara figurado to reproach foren la cara in somebody's facejugar algo a cara o cruz to toss for somethinglavar la cara a algo figurado to give something a facelift, give something a once-over■ si le lavamos la cara al piso lo venderemos más caro if we give the flat a once-over we'll get more for itno saber qué cara poner not to know what to do with oneselfno tener cara para hacer algo figurado not to dare do somethingplantar cara a alguien figurado to face up to somebodyponer al mal tiempo buena cara to put on a brave face, grin and bear itponer buena cara to look pleasedponer mala cara to pull a long faceromperle la cara a alguien familiar to smash somebody's face intener buena cara to look welltener cara de to looktener mala cara to look badtener más cara que espalda familiar to have a lot of cheekverse las caras figurado to come face to facevolver la cara to look the other waycara de circunstancias figurado serious lookcara de perro familiar scowling facecara de pocos amigos familiar unfriendly face■ ¡qué cara más dura! what a cheek!, what a nerve!cara larga figurado long face* * *1. noun f.1) face2) side3) look, appearance4) nerve, cheek2. f., (m. - caro)* * *SF1) (=rostro) faceconocido como "cara cortada" — known as "Scarface"
cara a cara: se encontraron cara a cara — they met face to face
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asomar la cara — to show one's face•
de cara, corrimos con el viento de cara — we ran into the wind•
de cara a, nos sentamos de cara al sol — we sat facing the sunreformas de cara a las próximas elecciones — reforms with an eye on the next elections o for the next elections
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volver la cara hacia algn — to turn one's face towards sbcaérsele a algn la cara de vergüenza —
a dos caras —
echaron en cara a los estudiantes su escasa participación — they reproached the students for not joining in enough
por la cara * —
está viviendo con sus padres y cobrando el paro por la cara — he's living with his parents and getting away with claiming dole money at the same time
- romper la cara a algn2) (=expresión)•
poner mala cara — to grimace, make a (wry) face•
tener cara de, tenía cara de querer pegarme — he looked as if he wanted to hit metener buena cara — [enfermo] to be looking well; [comida] to look appetizing
tener mala cara — [enfermo] to look ill; [comida] to look bad
- tener cara de justo juez- tener cara de pascuas3) * (=descaro) cheek *, nerve *; (=valor) nerve *¡qué cara más dura! — * what a cheek o nerve! *
¡qué cara tienes! — what a cheek you've got! *, you've got a nerve! *
¿con qué cara le voy a pedir eso? — how do you expect me to have the nerve to ask her for that? *
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tener cara para hacer algo — to have the nerve to do sth *4) (=lado) [de moneda, montaña, figura geométrica] face; [de disco, planeta, papel] side; [de tela] face, right side; (Arquit) face, frontcara A — [en disco] A side
echar o jugar o sortear algo a cara o cruz — to toss for sth
cara y cruz —
* * *1)a) (Anat) faceb) (en locs)de cara: llevaban el viento de cara they were running (o riding etc) into the wind; el sol me da de cara the sun is in my eyes; de cara a: se puso de cara a la pared she turned to face the wall, she turned her face to the wall; la campaña de cara a las próximas elecciones the campaign for the forthcoming elections; las medidas a tomar (de) cara a esta situación the measures to take in view of o in the light of this situation; a cara descubierta openly; cruzarle la cara a alguien to slap somebody's face; dar or (Col) poner la cara: nunca da la cara he never does his own dirty work; dar or sacar la cara por alguien to stand up for somebody; echarle algo en cara a alguien to throw something back in somebody's face; echarle cara a algo (Esp fam) to be bold; echarse algo a la cara (Esp fam): es lo más antipático que te puedes echar/que me he echado a la cara he's the most unpleasant person you could ever wish to meet/I've ever met (colloq); hacer cara a algo to face (up to) something; hacerle caritas a alguien (Méx) to give somebody the eye; me/le/nos volteó (AmL) or (Esp) volvió or (CS) dio vuelta la cara she turned her head away; partirle or romperle la cara a alguien (fam) to smash somebody's face in (colloq); plantarle cara a alguien ( resistir) to stand up to somebody; por tu cara bonita or (CS) tu linda cara: si crees que por tu cara bonita vas a conseguirlo todo... if you think everything is just going to fall into your lap...; se te/le debería caer la cara de vergüenza you/he should be ashamed of yourself/himself; verse las caras: ya nos veremos las caras tú y yo — you haven't seen the last of me
2)a) ( expresión)no pongas esa cara que no es para tanto — don't look like that, it's not that bad
no pongas cara de bueno — don't play o act the innocent
anda con cara de pocos amigos or (fam) de vinagre — he has a sour look on his face
poner cara de perro or de sargento — (fam) to look fierce
andaba con/puso cara larga — (fam) he had/he pulled a long face
tiene cara de cansado/de no haber dormido — he looks tired/as if he hasn't slept
b) ( aspecto) look3)a) (Mat) faceb) (de disco, papel) sidecara o cruz or (Arg) ceca or (Andes, Ven) sello — heads or tails
la otra cara de la moneda — the other side of the coin
c) ( de situación) face, side4)a) (fam) (frescura, descaro) nerve (colloq), cheek (BrE colloq)b) cara masculino y femenino: tb* * *= face, face, side.Ex. They are followed in turn by the see and see also references to the heading: HEAD see also BRAIN; EAR; EYE; FACE; HAIR; NOSE.Ex. The genesis of this brave new world of solid state logic, in which bibliographic data are reduced to phantasmagoria on the faces of cathode-ray tubes (CRT), extends at most only three-quarters of a decade into the dim past.Ex. The red ON/OFF switch for the terminal is located at the left side of the screen.----* acabar con mejor cara = end up on + a high note.* actuar de cara a la galería = play to + the gallery.* cambiar de cara = arrange + countenance.* cara a cara = face-to-face [face to face], face-to-face [face to face], double-faced, head-to-head, confrontational, one-on-one, eyeball-to-eyeball, eyeball-to-eyeball confrontation, in person.* cara B, la = flip side, the.* cara de póker = poker face, deadpan expression.* cara de póquer = deadpan expression, poker face.* cara dura = impudence, effrontery, blatancy, shameless, shamelessness.* cara expresiva = expressive face.* cara inexpresiva = poker face.* cara inmutable = poker face.* cara larga = straight face.* cara o cruz = heads or tails.* cara oculta = underside.* cara oculta, la = dark side, the.* carapálida = white man [white men, -pl.].* caras de Chernoff = Chernoff faces.* cara seria = straight face.* con cara de cansado = bleary-eyed.* con cara de sueño = bleary-eyed.* con dos caras = double-faced.* costar un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* dar de cara a = front.* dar un lavado de cara = spruce up.* dar un ojo de la cara por Algo = give + an eye-tooth for/to.* de cara a = facing.* de dos caras = two-sided, two-faced.* de la cara = facial.* echar en cara = fault.* edición cara = hardcover.* encontrarse cara a cara = come + face to face.* enfrentamiento cara a cara = eyeball-to-eyeball confrontation.* enfrentarse a Algo cara a cara = address + Nombre + head-on, meet + Nombre + head-on, tackle + Nombre + head-on, face + Nombre + head-on.* enfrentarse cara a cara con = go + eyball to eyeball with.* hacer Algo de cara a la galería = play to + the gallery.* hacer cara a = brave.* lavar la cara = spin-doctor.* lavarse la cara = wash + Posesivo + face.* otra cara, la = flip side, the.* pagar un ojo de la cara = pay through + the nose.* paño para la cara = facecloth, face flannel, washcloth, washrag.* paño para lavarse la cara = washcloth, facecloth, face flannel, washrag.* partirse la cara por = work + Reflexivo + to death, work + Reflexivo + to the ground.* poner a mal tiempo buena cara = keep + Posesivo + chin up.* sin cara = faceless.* tener cara de muerto = look like + death warmed (over/up).* tener la cara de = have + the nerve(s) to, have + the cheek to.* tener la cara descompuesta = look like + death warmed (over/up).* tener muy mala cara = look like + death warmed (over/up).* terminar con mejor cara = end up on + a high note.* valer un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* viento de cara = headwind.* * *1)a) (Anat) faceb) (en locs)de cara: llevaban el viento de cara they were running (o riding etc) into the wind; el sol me da de cara the sun is in my eyes; de cara a: se puso de cara a la pared she turned to face the wall, she turned her face to the wall; la campaña de cara a las próximas elecciones the campaign for the forthcoming elections; las medidas a tomar (de) cara a esta situación the measures to take in view of o in the light of this situation; a cara descubierta openly; cruzarle la cara a alguien to slap somebody's face; dar or (Col) poner la cara: nunca da la cara he never does his own dirty work; dar or sacar la cara por alguien to stand up for somebody; echarle algo en cara a alguien to throw something back in somebody's face; echarle cara a algo (Esp fam) to be bold; echarse algo a la cara (Esp fam): es lo más antipático que te puedes echar/que me he echado a la cara he's the most unpleasant person you could ever wish to meet/I've ever met (colloq); hacer cara a algo to face (up to) something; hacerle caritas a alguien (Méx) to give somebody the eye; me/le/nos volteó (AmL) or (Esp) volvió or (CS) dio vuelta la cara she turned her head away; partirle or romperle la cara a alguien (fam) to smash somebody's face in (colloq); plantarle cara a alguien ( resistir) to stand up to somebody; por tu cara bonita or (CS) tu linda cara: si crees que por tu cara bonita vas a conseguirlo todo... if you think everything is just going to fall into your lap...; se te/le debería caer la cara de vergüenza you/he should be ashamed of yourself/himself; verse las caras: ya nos veremos las caras tú y yo — you haven't seen the last of me
2)a) ( expresión)no pongas esa cara que no es para tanto — don't look like that, it's not that bad
no pongas cara de bueno — don't play o act the innocent
anda con cara de pocos amigos or (fam) de vinagre — he has a sour look on his face
poner cara de perro or de sargento — (fam) to look fierce
andaba con/puso cara larga — (fam) he had/he pulled a long face
tiene cara de cansado/de no haber dormido — he looks tired/as if he hasn't slept
b) ( aspecto) look3)a) (Mat) faceb) (de disco, papel) sidecara o cruz or (Arg) ceca or (Andes, Ven) sello — heads or tails
la otra cara de la moneda — the other side of the coin
c) ( de situación) face, side4)a) (fam) (frescura, descaro) nerve (colloq), cheek (BrE colloq)b) cara masculino y femenino: tb* * *= face, face, side.Ex: They are followed in turn by the see and see also references to the heading: HEAD see also BRAIN; EAR; EYE; FACE; HAIR; NOSE.
Ex: The genesis of this brave new world of solid state logic, in which bibliographic data are reduced to phantasmagoria on the faces of cathode-ray tubes (CRT), extends at most only three-quarters of a decade into the dim past.Ex: The red ON/OFF switch for the terminal is located at the left side of the screen.* acabar con mejor cara = end up on + a high note.* actuar de cara a la galería = play to + the gallery.* cambiar de cara = arrange + countenance.* cara a cara = face-to-face [face to face], face-to-face [face to face], double-faced, head-to-head, confrontational, one-on-one, eyeball-to-eyeball, eyeball-to-eyeball confrontation, in person.* cara B, la = flip side, the.* cara de póker = poker face, deadpan expression.* cara de póquer = deadpan expression, poker face.* cara dura = impudence, effrontery, blatancy, shameless, shamelessness.* cara expresiva = expressive face.* cara inexpresiva = poker face.* cara inmutable = poker face.* cara larga = straight face.* cara o cruz = heads or tails.* cara oculta = underside.* cara oculta, la = dark side, the.* carapálida = white man [white men, -pl.].* caras de Chernoff = Chernoff faces.* cara seria = straight face.* con cara de cansado = bleary-eyed.* con cara de sueño = bleary-eyed.* con dos caras = double-faced.* costar un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* dar de cara a = front.* dar un lavado de cara = spruce up.* dar un ojo de la cara por Algo = give + an eye-tooth for/to.* de cara a = facing.* de dos caras = two-sided, two-faced.* de la cara = facial.* echar en cara = fault.* edición cara = hardcover.* encontrarse cara a cara = come + face to face.* enfrentamiento cara a cara = eyeball-to-eyeball confrontation.* enfrentarse a Algo cara a cara = address + Nombre + head-on, meet + Nombre + head-on, tackle + Nombre + head-on, face + Nombre + head-on.* enfrentarse cara a cara con = go + eyball to eyeball with.* hacer Algo de cara a la galería = play to + the gallery.* hacer cara a = brave.* lavar la cara = spin-doctor.* lavarse la cara = wash + Posesivo + face.* otra cara, la = flip side, the.* pagar un ojo de la cara = pay through + the nose.* paño para la cara = facecloth, face flannel, washcloth, washrag.* paño para lavarse la cara = washcloth, facecloth, face flannel, washrag.* partirse la cara por = work + Reflexivo + to death, work + Reflexivo + to the ground.* poner a mal tiempo buena cara = keep + Posesivo + chin up.* sin cara = faceless.* tener cara de muerto = look like + death warmed (over/up).* tener la cara de = have + the nerve(s) to, have + the cheek to.* tener la cara descompuesta = look like + death warmed (over/up).* tener muy mala cara = look like + death warmed (over/up).* terminar con mejor cara = end up on + a high note.* valer un ojo de la cara = cost + the earth, cost + an arm and a leg, cost + a pretty penny, cost + a fortune.* viento de cara = headwind.* * *A1 [ Vocabulary notes (Spanish) ] ( Anat) faceesa cara me suena I know that face (from somewhere), that face is familiarle encuentro cara conocida his face is familiarmírame a la cara cuando te hablo look at me when I'm talking to youlas mismas caras conocidas the same old facesno se atreve a decírmelo a la cara he doesn't dare say it to my facese le rió en la cara she laughed in his faceno pienso mirarlo más a la cara I don't ever want to set eyes on him again2 ( en locs):cara a cara face to facede cara: llevaban el viento de cara they were running ( o riding etc) into the windno puedo conducir cuando el sol me da de cara I can't drive with the sun in my eyesde cara a: se puso de cara a la pared she turned to face the wall, she turned her face to the wallla campaña de propaganda de cara a las próximas elecciones the advertising campaign for the forthcoming electionsla importancia de estas reuniones de cara a su futuro the importance of these meetings vis-à-vis o for their futurelas medidas a tomar (de) cara a esta situación the measures to take in view of o in the light of o vis-à-vis this situationa cara descubierta openlycara de póquer poker facecara de poto ( Chi fam) (cara — fea) ugly mug ( colloq); (— de enfermo) pasty face ( colloq); (— larga) long facecara larga or de dos metros ( fam): puso cara larga (de depresión) he put on o pulled a long face; (de disgusto) he pulled a facecruzarle la cara a algn to slap sb's facedar or ( Col) poner la cara: nunca da la cara, siempre me manda a mí he never does his own dirty work, he always sends mehacen lo que les da la gana y luego tengo que dar la cara yo they do what they want and then I'm the one who has to suffer the consequencesdar or sacar la cara por algn to stand up for sbecharle or sacarle algo en cara a algn to throw sth back in sb's faceecharse algo a la cara ( Esp fam): es lo más antipático que te puedes echar/que me he echado a la cara he's the most unpleasant person you could ever wish to meet/I've ever met ( colloq)hacerle caritas a algn ( Méx); to give sb the eyelavarle la cara a algo to give sth a quick once-overme/le/nos volteó la cara ( AmL) or ( Esp) me volvió la caraor (CS) me dio vuelta la cara she turned her head away, she turned the other waypartirse la cara por algn: yo me parto la cara por ti I work myself to death o into the ground for youse parte la cara por sus empleados she really puts herself out for her employeesplantarle cara a algn (resistir) to stand up to sbno le plantes cara a tu madre don't answer your mother backpor tu cara bonita or (CS) tu linda cara: si crees que por tu cara bonita vas a conseguirlo todo … if you think everything is just going to fall into your lap …se te/le debería caer la cara de vergüenza you/he should be ashamed of yourself/himselfverse las caras: ha logrado escapar pero ya nos veremos las caras he's managed to escape but he hasn't seen the last of melos dos boxeadores que se verán las caras el jueves the two boxers who will come face to face o meet on Thursdayvolver la cara atrás to look backcuando se proponía algo no volvía la cara atrás once she decided to do something, she would never look backCompuesto:masculine face-to-face o head-to-head debateB1(expresión): no pongas esa cara que no es para tanto don't look like that, it's not that badalegra esa cara, vamos come on, cheer upno pongas cara de bueno don't play o act the innocentpuse cara de circunstancias I tried to look serioussiempre anda con cara de pocos amigos or de vinagre he always has such a sour look on his facesi no pongo cara de perro or de sargento no me hacen caso if I don't look fierce they don't take any notice of mepuso mala cara cuando le pedí que me ayudara he pulled a face when I asked him to help metiene cara de cansado/de no haber dormido he looks tired/as if he hasn't slepttienes mala cara you don't look well2 (aspecto) lookno me gusta la cara de esa herida I don't like the look of that wound¡qué buena cara tiene la comida! the food looks delicious!le cambiará la cara al país it will change the face of the countryC1 ( Mat) face2 (de un disco, un papel) sidesalió cara it came up headscara o cruz or ( Arg) ceca or (Andes, Ven) sello heads or tailslo echaron a cara o cruz they tossed for itdos caras de la misma moneda two sides of the same coinla otra cara de la moneda the other side of the coin3 (de una situación) face, sidela otra cara del régimen the other face of the regimeD¡qué cara (más dura) tienes! you have some nerve!, you've got a nerve o cheek!se lo llevó por la cara he just took it quite openlyentraron en la fiesta por la cara they gatecrashed the party ( colloq)lo dijo con toda la cara del mundo he said it as cool as you liketiene más cara que espalda he has such a nerve! ( colloq)2cara masculine and feminine tb cara dura ( fam) (persona) sassy devil ( AmE colloq), cheeky swine ( BrE colloq)* * *
cara sustantivo femenino
1a) (Anat) face;
se le rio en la cara she laughed in his face;
mírame a la cara look at meb) ( en locs)
de cara: el sol me da de cara the sun is in my eyes;
se puso de cara a la pared she turned to face the wall, she turned her face to the wall;
dar la cara: nunca da la cara he never does his own dirty work;
dar la cara por algn to stand up for sb;
echarle algo en cara a algn to throw sth back in sb's face;
romperle la cara a algn (fam) to smash sb's face in (colloq
2a) ( expresión):◊ no pongas esa cara que no es para tanto don't look like that, it's not that bad;
alegra esa cara cheer up;
le cambió la cara cuando … her face changed when …;
poner cara de bueno to play o act the innocent;
poner cara de asco to make o (BrE) pull a face;
andaba con/puso cara larga (fam) he had/he pulled a long face
tienes mala cara you don't look well;
¡qué buena cara tiene la comida! the food looks delicious!
3a) (Mat) face
cara o cruz or (Arg) ceca or (Andes, Ven) sello heads or tails;
4 (fam) (frescura, descaro) nerve (colloq), cheek (BrE colloq);◊ ¡qué cara (más dura) tienes! you have some nerve!
■ sustantivo masculino y femenino: tb
caro,-a
I adjetivo expensive, dear
II adverbio (en el precio) el piso nos costó caro, we paid a lot for the flat
(en las consecuencias) pagará caro su desprecio, he'll pay dearly for his scorn
cara
I sustantivo femenino
1 face: quise darle un beso, pero me torció la cara, I wanted to give her a kiss but she turned her face away
2 (expresión del rostro) puse cara de póquer, I tried to look as if nothing was happening
tiene buena/mala cara, he looks good/bad
tienes cara de circunstancias, you look serious
3 familiar (desfachatez) cheek, nerve: ¡qué cara tienes!, what a cheek you've got!
4 (de un folio, disco) side: está escrito por las dos caras, it's written on both sides
5 (anverso de una moneda) right side: ¿cara o cruz?, heads or tails?
echar algo a cara o cruz, to toss (a coin) for sthg
II mf familiar (fresco, descarado) cheeky person
♦ Locuciones: figurado dar la cara, to face the consequences (of one's acts)
figurado dar o sacar la cara por alguien, to stand up for somebody
figurado echarle a alguien algo en cara, to reproach sb for sthg
plantarle cara a alguien, to face up to sb
figurado poner mala cara, to pull a long face
cara a cara, face to face
cara a la pared, facing the wall
de cara, (en dirección a uno, directamente): el sol me da de cara, the sun is right in my face
(a favor) hoy tengo la suerte de cara, this is my lucky day
figurado (de) cara a, (pensando en) with a view to: ya tienen un nuevo modelo de cara al próximo año, they've already got a new model for the following year
(mirando a) facing: una casa cara a la montaña, a house facing the mountain
familiar por la cara, for nothing: quería que hiciese el trabajo por la cara, he wanted me to do the work for nothing
familiar irón por su cara bonita, because they like her face
' cara' also found in these entries:
Spanish:
abotargada
- abotargado
- arruga
- arrugar
- arrugarse
- barba
- bobalicón
- bobalicona
- cachete
- capaz
- comer
- cruz
- decir
- denotar
- estampar
- evanescente
- galería
- incapaz
- jeta
- lavado
- maquillar
- marca
- momentáneamente
- mona
- mono
- ojo
- plantar
- plena
- pleno
- poema
- reconocer
- rozar
- salir
- santa
- santo
- señalar
- simiesca
- simiesco
- sonar
- sur
- taparse
- tête à tête
- ubicar
- vislumbrar
- abotagado
- alargar
- alegrar
- amarillo
- ancho
- apergaminado
English:
angular
- antiallergenic
- ashen
- best
- black
- blank
- bomb
- bright
- brighten
- brim
- carp
- cheek
- close
- coin
- contort
- cost
- cover
- craggy
- deadpan
- dearly
- deflect
- disappointment
- disfigure
- distort
- drawn
- everyplace
- exasperation
- expression
- face
- fall
- familiar
- feature
- flip side
- florid
- flush
- flushed
- forlorn
- freckle
- frightful
- full
- furrow
- furtive
- glow
- glowing
- grin
- head
- hideous
- hollow
- ill
- job
* * *cara1 nf1. [rostro] face;tiene una cara muy bonita she has a very pretty face;me ha salido un grano en la cara I've got a spot on my face;esa cara me suena de algo I remember that face from somewhere, I've seen that face somewhere before;los atracadores actuaron a cara descubierta the robbers didn't bother covering their faces;castigar a alguien de cara a la pared to make sb stand facing the wall (as a punishment);arrugar la cara to screw up one's face;también Figasomar la cara to show one's face;¡mira quién asoma la cara! look who's here!;cara a cara face-to-face;un (encuentro) cara a cara entre los dos candidatos a head-to-head (debate) between the two candidates2. [expresión, aspecto]¡alegra esa cara, ya es viernes! cheer up o don't look so miserable, it's Friday!;cuando se enteró de la noticia, puso muy buena cara when she heard the news, her face lit up;no supe qué cara poner I didn't know how to react;¡no pongas mala cara! don't look so miserable!;cuando le contamos nuestro plan, puso muy mala cara when we told her our plan, she pulled a face;tener buena/mala cara [persona] to look well/awful;tiene cara de buena persona she has a kind face, she looks like a nice person;tener cara de enfadado to look angry;tienes cara de no haber dormido you look like you haven't slept;tiene cara de querer comer she looks as if she'd like something to eat;tiene cara de ponerse a llover it looks as if it's going to rain;esta comida tiene buena cara this meal looks goodEsp Fam cara de acelga:tener cara de acelga to have a pale face;cara de ángel: [m5] tener cara de ángel to look like an angel;cara de asco: [m5] poner cara de asco to pull a face, to look disgusted;Fam cara bonita eye candy, glamourpuss; Fam cara de circunstancias:puso cara de circunstancias his face took on a serious expression o turned serious;RP Fam cara de culo: Fam cara de hereje:tener cara de hereje to have an ugly mug;Fam cara larga:poner cara larga to pull a long face;Esp Fam cara de pascua:tener cara de pascua to have a happy face;Fam cara de perro:no pongas esa cara de perro don't look so miserable;tiene cara de perro he has an unfriendly face;un enfrentamiento a cara de perro a crunch match;cara de pocos amigos: [m5] tener cara de pocos amigos to have an unfriendly face;Esp Fam cara de póquer:tener/poner cara de póquer to have/pull a poker face;cara de tonto: [m5]tener/poner cara de tonto to have/pull a stupid face;Fam cara de viernes:tener cara de viernes to have a long face;Fam cara de vinagre:tener cara de vinagre to have a sour face3. [persona] face;acudieron muchas caras famosas a lot of famous faces were there;veo muchas caras nuevas I see a lot of new faces here4. [lado] side;cara A [de disco] A side5. Geom face6. [parte frontal] front7. [de moneda] heads;Figla otra cara de la moneda the other side of the coin;echar algo a cara o cruz to toss (a coin) for sth, US to flip a coin for sth;si sale cara, elijo yo if it's heads, I get to choosequiero un apartamento cara al mar I want an apartment that looks out on to the sea;cara al futuro with regard to the future, in future;cara arriba/abajo face up/down;Espde cara [sol, viento] in one's face;los ciclistas tenían el viento de cara the cyclists were riding into the wind9.de cara a [indicando objetivo] with a view to;de cara a mejorar with a view to improving10. Compse le cayó la cara de vergüenza she blushed with shame;¡no sé cómo no se te cae la cara de vergüenza al hablar así a tu madre! you should be ashamed of yourself, talking to your mother like that!;dar cara a algo to face o confront sth;dar la cara [responsabilizarse] to face up to the consequences;siempre que quiere mandar un mensaje me manda a mí, en vez de dar la cara él whenever he has a message to deliver, he always sends me instead of doing it himself;ya estoy harto de ser yo el que siempre dé la cara I'm fed up of always being the one who takes the flak;dar la cara por alguien [disculpar] to make excuses for sb;[defender] to stick up for sb; RPdar vuelta la cara a alguien to look away from sb;Famsi tiene algo que decir, que me lo diga Esp [m5] a la cara o Am [m5] en la cara if she has something to say to me, she can say it to my face;Famechar algo en cara a alguien to reproach sb for sth;Esp Fames lo más grosero/estúpido que me he echado a la cara he's the rudest/most stupid person I've ever met;Famhacer cara a to stand up to;lavar la cara a algo to make cosmetic changes to sth;mirar a alguien a la cara to look sb in the face;Fampartir la cara a alguien to smash sb's face in;Espplantar cara a alguien to confront sb;Andes, RPponer la cara [responsabilizarse] to face up to the consequences;Esp Fampor la cara: entrar por la cara [sin pagar] to get in without paying;[sin ser invitado] to gatecrash; Fampor su cara bonita, por su linda cara: le dieron el trabajo por su cara bonita o [m5] por su linda cara she got the job because her face fitted;reírse de alguien en su cara to laugh in sb's face;en mi cara no se me ríe nadie nobody laughs at me to my face;Famromper la cara a alguien to smash sb's face in;sacar la cara por alguien to stick up for sb;saltar a la cara to be blindingly obvious;tener dos caras to be two-faced;verse las caras [pelearse] to have it out;[enfrentarse] to fight it out; Andesvoltear la cara a alguien to look away from sb♦ nf[desvergüenza] cheek, nerve;tener la cara de hacer algo to have the nerve to do sth;tener mucha cara, tener la cara muy dura to have a lot of cheek o nerve, Br to have a real brass neck;¡qué cara más dura! what a cheek o nerve!;¡qué cara, ahora me echa las culpas a mí! the cheek of it! now he's trying to put the blame on me!;¡hay que tener cara para decir eso! what a cheek o nerve to say a thing like that!;Esptener más cara que espalda to have a cheek o nerve♦ nmfFam* * *f1 face;a cara descubierta not wearing a mask;cara a algo facing sth;cara a cara face to face;en el cara a cara face to face;de cara a facing; fig with regard to;de cara al exterior on the surface, outwardly;hacer cara a face up to;dar la cara face the consequences;sacar la cara por alguien stick one’s neck out for s.o.;plantar cara a stand up to;echar algo en cara a alguien remind s.o. of sth;a la cara de alguien say sth to s.o.’s face;por su linda cara fig he did it just because he felt like it;cruzar la cara a alguien slap s.o. in the face, slap s.o.’s face;romper opartir la cara a alguien pop smash s.o.’s face in;¡nos veremos las caras! you haven’t heard the last of this!;tenían el viento/el sol de cara they had the wind in their faces/the sun in their eyes;todo le sale de cara everything goes right for him2 ( expresión) look;tiene cara de pocos amigos he doesn’t look very friendly;tiene cara de preocupación/alegría he looks worried/happy;cara larga long face;poner buena cara a mal tiempo look on the bright side3 fignerve;tener cara dura have a nerve4:la otra cara de la moneda fig the other side of the coin* * *cara nf1) : face2) aspecto: look, appearance¡qué buena cara tiene ese pastel!: that cake looks delicious!4)cara a orde cara a : facing5)de cara a : in view of, in the light of* * *cara n1. (en general) face¿veo una cara nueva? do I see a new face?2. (de página, disco) side3. (expresión) look4. (descaro) cheek / nerve¡vaya cara! what a cheek!¿cara o cruz? heads or tails? -
95 план рекламной кампании
1) Economy: advertising plan2) Advertising: campaign planУниверсальный русско-английский словарь > план рекламной кампании
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96 конструктивность
творческий подход, рациональный подход, конструктивность
constructiveness, creative strategyКонкретизация статей будет разработана в ходе разработки бизнес-плана рекламной кампании с возможным выбором структуры рекламных затрат, времени акций, творческих подходов, дизайна, макетов, роликов, медиапланов, размещения, мониторинга и т.п. — Specification of the articles will be done during working out of advertising campaign business plan with possible choice of structure of advertising expenditures, action times, creative strategy, design, models, rolls, media-plans, allocation, monitoring etc.
Дополнительный универсальный русско-английский словарь > конструктивность
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97 рациональный подход
творческий подход, рациональный подход, конструктивность
constructiveness, creative strategyКонкретизация статей будет разработана в ходе разработки бизнес-плана рекламной кампании с возможным выбором структуры рекламных затрат, времени акций, творческих подходов, дизайна, макетов, роликов, медиапланов, размещения, мониторинга и т.п. — Specification of the articles will be done during working out of advertising campaign business plan with possible choice of structure of advertising expenditures, action times, creative strategy, design, models, rolls, media-plans, allocation, monitoring etc.
Дополнительный универсальный русско-английский словарь > рациональный подход
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98 творческий подход
творческий подход, рациональный подход, конструктивность
constructiveness, creative strategyКонкретизация статей будет разработана в ходе разработки бизнес-плана рекламной кампании с возможным выбором структуры рекламных затрат, времени акций, творческих подходов, дизайна, макетов, роликов, медиапланов, размещения, мониторинга и т.п. — Specification of the articles will be done during working out of advertising campaign business plan with possible choice of structure of advertising expenditures, action times, creative strategy, design, models, rolls, media-plans, allocation, monitoring etc.
Дополнительный универсальный русско-английский словарь > творческий подход
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99 стратегия кампании
1) General subject: (предвыборной) campaign strategy2) Advertising: campaign strategyУниверсальный русско-английский словарь > стратегия кампании
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100 Kampagne
f < werb> ■ advertising campaign; campaign
См. также в других словарях:
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advertising campaign — public promotion (i.e. of a product to be sold, of a political candidate, etc.) … English contemporary dictionary
advertising campaign — /ˈædvətaɪzɪŋ kæmpeɪn/ (say advuhtuyzing kampayn) noun a sequence of advertisements in the media designed to promote a product, support a cause, etc …
Mediocrity (advertising campaign) — The 2011 Mediocrity is an advertising campaign launched by Subaru of America to represent the blandness of mid size sedans. The ad campaign presents a fictitious vehicle that lampoons the American mid size sedan market. Without directly attacking … Wikipedia
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campaign — cam‧paign [kæmˈpeɪn] noun [countable] a planned series of actions that are intended to achieve something or persuade people to do something: • The charity has launched a campaign to end the trade in rhinoceros products. campaign for/against •… … Financial and business terms