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61 Werbefeldzug
m advertising campaign* * *der Werbefeldzugadvertising campaign* * *Wẹr|be|feld|zugmadvertising campaign* * *Wer·be·feld·zugm HANDEL advertising campaign* * *Werbefeldzug m advertising campaign* * *m.advertising campaign n.publicity campaign n. -
62 Werbefeldzug
Werbefeldzug m V&M advertising campaign* * *m <V&M> advertising campaign* * *Werbefeldzug
[publicity (sales, advertising, media)] campaign, publicity stunt, canvass, drive, tryout (US);
• aggressiver Werbefeldzug hard-sell campaign;
• örtlich begrenzter Werbefeldzug local campaign;
• Erfolg versprechender Werbefeldzug cream campaign;
• regionaler Werbefeldzug zone campaign;
• überregionaler Werbefeldzug national campaign;
• Werbefeldzug für Kapitalanlagen investment sales drive;
• Werbefeldzug erfolgreich abschließen to bring a campaign to a successful issue;
• groß angelegten Werbefeldzug durchführen to conduct a wide publicity campaign;
• Werbefeldzug starten to launch an advertising campaign. -
63 campagne
campagne [kɑ̃paɲ]feminine nouna. ( = habitat) country ; ( = paysage) countrysideb. ( = action) campaign► campagne publicitaire or de publicité publicity campaign* * *kɑ̃paɲ1) ( régions rurales) country; ( paysage) (open) countryside2) ( opération) campaigncampagne électorale/publicitaire — election/advertising campaign
3) ( période d'activité) year4) Armée campaignse mettre en campagne pour trouver quelque chose — fig to set about finding something
••battre la campagne — (colloq) to be off one's rocker (colloq)
* * *kɑ̃paɲ nf1) (par opposition à la ville) country, countrysideNous passons nos vacances à la campagne. — We spend our holidays in the country., We spend our holidays in the countryside.
à la campagne [être, vivre] — in the country, [aller] to the country
de campagne (chemin, médecin, saucisson) — country modif
2) MILITAIRE, POLITIQUE, COMMERCE campaignen campagne MILITAIRE — in the field
* * *campagne nf1 ( régions rurales) country; ( paysage) (open) countryside; la campagne toscane the Tuscan countryside; habiter (à) la campagne to live in the country; en pleine campagne in the countryside; en rase campagne in the open countryside; route/médecin de campagne country road/doctor; les gens/les habitudes de la campagne country people/habits; les travaux de la campagne farm work, agricultural labourGB;2 ( opération) campaign; campagne électorale/publicitaire election/advertising campaign; campagne de presse/propagande press/propaganda campaign; campagne commerciale sales campaign ou drive; campagne de recrutement/vaccination recruitment ou recruiting/vaccination drive; entrer en campagne [homme politique] to start one's campaign; son entrée en campagne the start of his/her campaign; mener or faire campagne pour/contre to campaign for/against; campagne de saturation Pub media saturation campaign;3 ( période d'activité) year; campagne viticole/de pêche winegrowing/fishing year; campagne de commercialisation 1991-92 1991/92 marketing year;4 Mil campaign; la campagne d'Égypte/de Russie the Egyptian/Russian campaign; armée en campagne army on campaign ou in the field; faire campagne to fight (a campaign); se mettre en campagne Mil to put oneself on a war footing; se mettre en campagne pour trouver qch fig to set about finding sth; artillerie/tenue de campagne field artillery/dress.Campagne romaine Campagna.battre la campagne○ to be off one's rocker○.[kɑ̃paɲ] nom féminin1. GÉOGRAPHIE [habitat] country[paysage] countrysideune campagne plate flat ou open countryà la campagne in the country ou countryside2. [activité] campaignfaire campagne pour/contre to campaign for/againstfaire campagne to campaign, to fight4. ARCHÉOLOGIE————————de campagne locution adjectivale1. [rural - chemin, médecin, curé] country (modificateur)————————en campagne locution adverbiale -
64 рекламная кампания
1) General subject: advertising campaign, promotional campaign, advertizing campaign, publicity build-up2) Economy: canvassing campaign, publicity campaign3) Perfume: ad campaign4) Advertising: advertising campaign (комплекс рекламных и сопутствующих мероприятий, осуществляемых по единому плану-графику), advertising drive, advertisement campaign5) Business: publicity drive6) SAP.tech. image campaignУниверсальный русско-английский словарь > рекламная кампания
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65 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
66 campaña
f.bell.campana de buzo o de salvamento diving bellcampana extractora (de humos) extractor hoodcampanas tubulares tubular bells* * *1 (gen) bell2 (de chimenea) mantelpiece3 familiar (extractora) extractor hood, (US stove extractor hood)\a toque de campana figurado to the sound of bellsdar una vuelta de campana to overturn, roll overechar las campanas al vuelo figurado to set all the bells ringingoír campanas y no saber dónde figurado not to have a cluetañer las campanas / tocar las campanas to ring the bellscampana de buzo diving bellcampana de cristal bell jar, bell glass* * *noun f.* * *1. SF1) [de iglesia, puerta] bell; [de orquesta] bell, chimea campana tañida, a toque de campana — to the sound of bells
aún es pronto para echar las campanas al vuelo — it's still too early to celebrate o to start spreading the good news
- hacer campanas- oír campanas y no saber de dónde vienen2) (Téc) [de la chimenea] hoodcampana de humos, campana extractora — extractor hood
3) (Buceo)campana de buzo, campana de inmersión — diving bell
4) Cono Sur (=campo) country(side)2.SMF LAm * (=vigilante) look-out* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= campaign, drive, push, crackdown.Ex. The year saw a library fair in Gothenburg and a 3 minutes silent strike by cultural workers during the general election campaign.Ex. Hierarchical bibliometry would act as a positive drive to support the authorship requirements now stipulated by some international editorial committees.Ex. The key issue to note here is that the global push to describe and document Indigenous knowledge is gaining momentum.Ex. As part of the worldwide revulsion against the fierce crackdown of peaceful dissidents now occurring in Cuba, the U.S. Congress has voted 414-0 to condemn the Cuban government for raiding 22 libraries.----* campana de Gauss = bell-shaped curve, bell curve.* campana de inmersión = pressure vessel.* campana + sonar = bell + ring.* campaña contra la conducción bajo la influencia del alcohol = drink-drive campaign, anti-drink-drive campaign.* campaña de ahorro = economy drive.* campaña de alfabetización = literacy campaign, literacy movement.* campaña de captación de socios = membership drive.* campaña de concienciación de la gente = awareness raising [awareness-raising].* campaña de control de alcoholemia = drink-drive campaign, anti-drink-drive campaign.* campaña de difamación = smear campaign.* campaña de promoción = promotional campaign, advocacy.* campaña de publicidad = publicity campaign, press campaign.* campaña de recaudación de fondos = fundraising campaign.* campaña de relaciones públicas = public relations campaign.* campaña de terror = terror campaign.* campaña de violencia = campaign of violence.* campaña electoral = election campaign, election race.* campaña militar = military campaign.* campaña política = political campaign.* campaña presidencial = presidential campaign.* campaña publicitaria = advertising campaign, publicity campaign, media campaign, press campaign.* cañón de campaña = field gun.* catre de campaña = camp bed, cot.* hacer campaña = campaign, stump, go out on + the road.* tienda de campaña = tent.* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex: In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.
* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *A1 (de iglesia) bell, church bella lo lejos se oía repicar las campanas you could hear the church bells ringing in the distancelas campanas doblan a muerto the bells are ringing o tolling the death knellechar las campanas al or a vuelo (literal) to set the bells ringing(anunciar jubilosamente): no quiere echar las campanas al vuelo hasta no estar seguro he doesn't want to start shouting about it o shouting from the rooftops until he knows for surepero tampoco es como para echar las campanas al vuelo but it's not worth getting that excited aboutme/te/lo salvó la campana saved by the belloír campanas y no saber dónde: ese tío ha oído campanas y no sabe dónde that guy is talking through his hat ( colloq)2 (en el colegio) bell¿ya ha sonado la campana? has the bell gone yet?tocar la campana to ring the bellB1 (de la chimenea) hood; (de la cocina) extractor hood2 (para proteger alimentos) coverCompuestos:diving belldiving bellDestar or hacer de campana to keep watch* * *
Multiple Entries:
campana
campaña
campana sustantivo femenino
tocar la campaña to ring the bell;
¿ya ha sonado la campaña? has the bell gone yet?
( de cocina) extractor hood
campaña sustantivo femenino
campaign;◊ campaña electoral electoral o election campaign;
campaña publicitaria advertising campaign;
hacer una campaña to run o conduct a campaign
campana sustantivo femenino
1 (de iglesia, colegio) bell
2 Cost bell-bottom 3 campana extractora, extractor hood
vuelta de campana, roll over
♦ Locuciones: familiar figurado echar las campanas al vuelo, to start shouting about it
campaña sustantivo femenino
1 (electoral, etc) campaign
2 Mil expedition
♦ Locuciones: Mil (cocina, hospital, etc) de campaña, field
' campaña' also found in these entries:
Spanish:
amarrar
- antidroga
- antitabaco
- campana
- carpa
- electoral
- estratega
- forma
- inoculación
- neutralizar
- orientar
- pro
- retintín
- tañido
- tienda
- tocar
- vuelta
- alfabetización
- calar
- campanada
- campanilla
- catre
- desmontar
- desplegar
- exitoso
- fundir
- informativo
- limpio
- montar
- publicitario
- recoger
- tañer
- toque
- viento
English:
agitate
- aim
- back
- bell
- bell-bottoms
- campaign
- canvass
- canvasser
- counteract
- drive
- electioneering
- flag
- flap
- flare
- hate
- hustings
- launch
- launching
- marketing
- mount
- pitch
- publicity
- push
- ring
- sales campaign
- smear campaign
- somersault
- tent
- think up
- toll
- turn over
- wage
- appeal
- ground
- hood
- roll
- smear
* * *campana nf1. [de iglesia] bell;echar las campanas al vuelo: no queremos echar las campanas al vuelo antes de tiempo we don't want to start celebrating prematurely;es pronto para echar las campanas al vuelo let's not count our chickens before they're hatched;Famoír campanas y no saber dónde not to know what one is talking about;te ha salvado la campana (you were) saved by the bellcampana de buzo diving bell; Mat campana de Gauss normal distribution curve, US bell curve;campana de salvamento diving bell2. [de chimenea] chimney breast* * *f1 bell;doblar las campanas toll the bells;echar las campanas al vuelo fig get excited, get carried away;dar una vuelta de campana AUTO flip over2 de chimenea hood* * *campana nf: bell* * *campana n bell -
67 Propagandafeldzug
* * *Pro|pa|gạn|da|feld|zugmpropaganda campaign; (= Werbefeldzug) publicity campaign* * *Pro·pa·gan·da·feld·zug* * * -
68 Werbeaktion
f Werbekampagne* * *die Werbeaktionadvertising campaign; campaign* * *Wẹr|be|ak|ti|onfadvertising campaign* * *Wer·be·ak·ti·onf advertising promotion* * ** * *f.publicity campaign n. -
69 campaña
nfcampaign ncampaña dirigida a targeted campaigncampaña de publicidad advertising campaigncampaña publicitaria advertising campaign, publicity campaigncampaña de reclutamiento recruitment campaigncampaña de ventas sales campaign -
70 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
71 starten
I v/i (ist gestartet)1. SPORT, MOT. etc. start; zu früh starten SPORT jump the start; bei Kälte startet der Wagen schlecht the car is difficult to start in cold weather2. Sport (teilnehmen) compete, take part ( bei in); starten für Italien, einen Verein etc.: compete ( beim Rennen: race, Läufer: run) for3. FLUG. take off4. (aufbrechen) leave; zu einer Expedition / zum Mond starten set off on an expedition / for the moon; können wir starten? umg. (losgehen, -fahren) can we get going now?II v/t (hat) start; umg., fig. (Unternehmen, Aktion etc.) auch launch; der Wagen lässt sich nicht / schlecht starten the car won’t start / is difficult to start; einen Versuch starten start an experiment; im nächsten Monat starten wir eine große Werbekampagne next month we are launching a big advertising campaign* * *(abheben) to take off;(abschießen) to launch;(anfangen) to start off; to begin; to start;(in Gang setzen) to activate;(teilnehmen) to participate; to take part* * *stạr|ten ['ʃtartn]1. vi aux seinto start; (AVIAT) to take off; (= zum Start antreten) to take part; to run; to swim; (bei Pferde-/Autorennen) to race; (inf = abreisen) to set off2. vtSatelliten, Rakete to launch; Unternehmen, Kampagne auch, Motor, Computer, Programm, Versuch, Rennen to start; Expedition to get under wayneu starten (Comput) — to restart, to reboot
* * *1) (of rockets, spacecraft etc) to take off and start to rise (noun blast-off) blast off2) ((of an aircraft) to leave the ground: The plane took off for Rome ( noun take-off).) take off* * *star·ten[ˈʃtartn̩, ˈst-]I. vi Hilfsverb: sein2. SPORTdie Läufer sind gestartet! the runners have started [or are off]!▪ für jdn/etw \starten to participate [or take part] for sb/sthII. vt Hilfsverb: haben▪ etw \starten1. (anlassen) to start sthein Auto \starten to start a carein Programm \starten INFORM to start [or run] a program2. (abschießen) to launch stheinen Wetterballon \starten to send up sep a weather balloon3. (beginnen lassen) to launch [or start] stheine Expedition \starten to get an expedition under way; s.a. Versuch* * *1.intransitives Verb; mit sein2) (an einem Wettkampf teilnehmen) compete; (bei einem Rennen) start (bei, in + Dat. in)3) (den Motor anlassen) start the engine4) (aufbrechen) set off; set out5) (beginnen) start; begin2.transitives Verb start <race, campaign, tour, production, etc.>; launch <missile, rocket, satellite, attack>; start [up] <engine, machine, car>* * *A. v/i (ist gestartet)1. SPORT, AUTO etc start;zu früh starten SPORT jump the start;bei Kälte startet der Wagen schlecht the car is difficult to start in cold weather2. Sport (teilnehmen) compete, take part (bei in);3. FLUG take off4. (aufbrechen) leave;zu einer Expedition/zum Mond starten set off on an expedition/for the moon;können wir starten? umg (losgehen, -fahren) can we get going now?B. v/t (hat) start; umg, fig (Unternehmen, Aktion etc) auch launch;der Wagen lässt sich nicht/schlecht starten the car won’t start/is difficult to start;einen Versuch starten start an experiment;im nächsten Monat starten wir eine große Werbekampagne next month we are launching a big advertising campaign* * *1.intransitives Verb; mit sein2) (an einem Wettkampf teilnehmen) compete; (bei einem Rennen) start (bei, in + Dat. in)3) (den Motor anlassen) start the engine4) (aufbrechen) set off; set out5) (beginnen) start; begin2.transitives Verb start <race, campaign, tour, production, etc.>; launch <missile, rocket, satellite, attack>; start [up] <engine, machine, car> -
72 pubblicitario
1. adj advertising2. m, pubblicitaria f publicist* * *pubblicitario agg. advertising: annuncio pubblicitario, advertisement (o ad); ( televisivo) TV advertisement (o ad); volantino pubblicitario, advertising leaflet; cartellone pubblicitario, (advertising) poster (o placard); spazio, tempo pubblicitario, spot; agente, ufficio pubblicitario, advertising agent, office; disegnatore pubblicitario, commercial (o hype) artist; campagna pubblicitaria, advertising campaign; una trovata pubblicitaria, a publicity stunt; distribuire campioni a scopo pubblicitario, to distribute samples for publicity◆ s.m. advertising agent, media man*, adman*.* * *[pubblitʃi'tarjo] pubblicitario -ria, -ri, -rie1. agg(campagna, agenzia) advertising attr, (film, trovata) publicity attrannuncio o avviso pubblicitario — advertisement
2. sm/f* * *1.agenzia -a — advertising o publicity agency
2.cartellone pubblicitario — board, placard
sostantivo maschile (f. -a) advertiser, publicist* * *pubblicitariopl. -ri, - rie /pubblit∫i'tarjo, ri, rje/[campagna, vendita] advertising; annuncio pubblicitario ad(vertisement); agenzia -a advertising o publicity agency; cartellone pubblicitario board, placard; interruzione -a commercial break; trovata -a publicity stunt⇒ 18 (f. -a) advertiser, publicist. -
73 Anzeigendienst
Anzeigendienst
advertising service;
• Anzeigendirektor advertising (advertisement) director;
• Anzeigendisposition placing space orders (US coll.);
• Anzeigeneinnahmen ad revenues (US);
• Anzeigeneinstufung nach dem Werbetext order-of-merit rating;
• wiederkehrendes Anzeigenelement standing detail;
• Anzeigenentwurf advertising design;
• Anzeigenerinnerungstest blind product text;
• Anzeigenerscheinungsplan schedule of insertions;
• Anzeigenexpedition advertising agency, publicity agent, space buyer (US coll.);
• Anzeigenfachblatt advertising paper;
• Anzeigenfachmann advertising expert, adman;
• Anzeigenfestpreis flat rate;
• Anzeigenflaute flatness in the advertising business;
• Anzeigenfließsatz undisplay (US);
• Anzeigenfriedhof newspaper graveyard, cocktail of ads (US);
• Anzeigengebühren advertising charges (fees), adrates (US);
• Anzeigengestalter advertisement designer;
• Anzeigengestaltung creative copy and art work;
• Anzeigengestaltung an verschiedene freiberuflich tätige Grafiker vergeben to order art work from free lancers;
• Anzeigengröße space size (US coll.);
• verschiedene Anzeigengrößen mixed space units (US coll.);
• Anzeigengrundmaß inch, agate line (US);
• Anzeigengrundpreis open (basic) rate, open time rate (US);
• Anzeigenhäufigkeit frequency of insertion;
• Anzeigenjahr contract year;
• langfristig geplante Anzeigenkampagne replanned advertising campaign;
• Anzeigenkäufer space buyer (US coll.);
• Anzeigenkennzeichnung keying an advertisement;
• Anzeigenklischee advertising block;
• Anzeigenkosten space charges (fees) (US coll.);
• bedeutsamer Anzeigenkunde large newspaper space user (US coll.);
• Anzeigenkunde der Hauptausgabe national advertiser;
• Anzeigenleeraum belegen to buy remnant (standby) space (US coll.);
• Anzeigenleiter advertisement director (Br.), advertisement (publicity, advertising, US) manager;
• auf der Auflage beruhende Anzeigenliste circulation rate base;
• Anzeigenmaß inch, agate line (US);
• Anzeigenmittler space broker (US coll.);
• Anzeigenplantage newspaper graveyard, cocktail of ads (US);
• Anzeigenplanung nach Verlegerwahl run of paper;
• reservierter Anzeigenplatz reserved position;
• Anzeigenplatzierung placing of advertising, ad position (US). -
74 kampani|a
/kam'panja/ f (G D Gpl kampanii) 1. Wojsk. campaign- kampania wojenna a military campaign- kampania zwycięska a victorious campaign- organizować/przeprowadzić kampanię to organize/conduct a campaign- kampania wrześniowa the (Polish) September Campaign (of 1939)2. (akcja) campaign- kampania na rzecz oczyszczania miasta/przestrzegania praw człowieka a city clean-up/human rights campaign- kampania oszczędnościowa/sprzedaży an economy/a sales drive- kampania prasowa/promocyjna/reklamowa a press/a promotion(al)/an advertising campaign- kampania wyborcza an election a. electoral campaign- kampania cukrownicza/ziemniaczana the sugar-beet/potato harvest- prowadzić kampanię na rzecz kogoś/czegoś to campaign for sb/sth- prowadzić kampanię przeciwko komuś/czemuś to campaign against sb/sth- kampania oszczerstw przen. a smear campaign- szeroko zakrojona kampania a major campaignThe New English-Polish, Polish-English Kościuszko foundation dictionary > kampani|a
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75 рекламная кампания
1. advertizing campaign2. advertising campaignРусско-английский большой базовый словарь > рекламная кампания
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76 reclamecampagne
♦voorbeelden:1 een reclamecampagne voeren • run/conduct an advertising campaignVan Dale Handwoordenboek Nederlands-Engels > reclamecampagne
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77 kampania
-i; -e; gen pl; -i; fprowadzić kampanię na rzecz czegoś/przeciwko czemuś — to campaign for/against sth
* * *f.Gen. -ii1. (= ukierunkowane działanie) campaign; kampania cukrownicza sugar (beet) harvest; kampania reklamowa advertising campaign; kampania wyborcza electoral campaign; (zwł. na skalę lokalną) canvassing; prowadzić kampanię na rzecz kogoś/czegoś/przeciwko komuś/czemuś campaign for/against sb/sth.The New English-Polish, Polish-English Kościuszko foundation dictionary > kampania
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78 campana
f.bell.campana de buzo o de salvamento diving bellcampana extractora (de humos) extractor hoodcampanas tubulares tubular bells* * *1 (gen) bell2 (de chimenea) mantelpiece3 familiar (extractora) extractor hood, (US stove extractor hood)\a toque de campana figurado to the sound of bellsdar una vuelta de campana to overturn, roll overechar las campanas al vuelo figurado to set all the bells ringingoír campanas y no saber dónde figurado not to have a cluetañer las campanas / tocar las campanas to ring the bellscampana de buzo diving bellcampana de cristal bell jar, bell glass* * *noun f.* * *1. SF1) [de iglesia, puerta] bell; [de orquesta] bell, chimea campana tañida, a toque de campana — to the sound of bells
aún es pronto para echar las campanas al vuelo — it's still too early to celebrate o to start spreading the good news
- hacer campanas- oír campanas y no saber de dónde vienen2) (Téc) [de la chimenea] hoodcampana de humos, campana extractora — extractor hood
3) (Buceo)campana de buzo, campana de inmersión — diving bell
4) Cono Sur (=campo) country(side)2.SMF LAm * (=vigilante) look-out* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex. In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.----* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex: In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.
* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *A1 (de iglesia) bell, church bella lo lejos se oía repicar las campanas you could hear the church bells ringing in the distancelas campanas doblan a muerto the bells are ringing o tolling the death knellechar las campanas al or a vuelo (literal) to set the bells ringing(anunciar jubilosamente): no quiere echar las campanas al vuelo hasta no estar seguro he doesn't want to start shouting about it o shouting from the rooftops until he knows for surepero tampoco es como para echar las campanas al vuelo but it's not worth getting that excited aboutme/te/lo salvó la campana saved by the belloír campanas y no saber dónde: ese tío ha oído campanas y no sabe dónde that guy is talking through his hat ( colloq)2 (en el colegio) bell¿ya ha sonado la campana? has the bell gone yet?tocar la campana to ring the bellB1 (de la chimenea) hood; (de la cocina) extractor hood2 (para proteger alimentos) coverCompuestos:diving belldiving bellDestar or hacer de campana to keep watch* * *
Multiple Entries:
campana
campaña
campana sustantivo femenino
tocar la campaña to ring the bell;
¿ya ha sonado la campaña? has the bell gone yet?
( de cocina) extractor hood
campaña sustantivo femenino
campaign;◊ campaña electoral electoral o election campaign;
campaña publicitaria advertising campaign;
hacer una campaña to run o conduct a campaign
campana sustantivo femenino
1 (de iglesia, colegio) bell
2 Cost bell-bottom 3 campana extractora, extractor hood
vuelta de campana, roll over
♦ Locuciones: familiar figurado echar las campanas al vuelo, to start shouting about it
campaña sustantivo femenino
1 (electoral, etc) campaign
2 Mil expedition
♦ Locuciones: Mil (cocina, hospital, etc) de campaña, field
' campaña' also found in these entries:
Spanish:
amarrar
- antidroga
- antitabaco
- campana
- carpa
- electoral
- estratega
- forma
- inoculación
- neutralizar
- orientar
- pro
- retintín
- tañido
- tienda
- tocar
- vuelta
- alfabetización
- calar
- campanada
- campanilla
- catre
- desmontar
- desplegar
- exitoso
- fundir
- informativo
- limpio
- montar
- publicitario
- recoger
- tañer
- toque
- viento
English:
agitate
- aim
- back
- bell
- bell-bottoms
- campaign
- canvass
- canvasser
- counteract
- drive
- electioneering
- flag
- flap
- flare
- hate
- hustings
- launch
- launching
- marketing
- mount
- pitch
- publicity
- push
- ring
- sales campaign
- smear campaign
- somersault
- tent
- think up
- toll
- turn over
- wage
- appeal
- ground
- hood
- roll
- smear
* * *campana nf1. [de iglesia] bell;echar las campanas al vuelo: no queremos echar las campanas al vuelo antes de tiempo we don't want to start celebrating prematurely;es pronto para echar las campanas al vuelo let's not count our chickens before they're hatched;Famoír campanas y no saber dónde not to know what one is talking about;te ha salvado la campana (you were) saved by the bellcampana de buzo diving bell; Mat campana de Gauss normal distribution curve, US bell curve;campana de salvamento diving bell2. [de chimenea] chimney breast* * *f1 bell;doblar las campanas toll the bells;echar las campanas al vuelo fig get excited, get carried away;dar una vuelta de campana AUTO flip over2 de chimenea hood* * *campana nf: bell* * *campana n bell -
79 propagandístico
adj.propaganda, advertising, publicity, propagandist.* * *ADJ1) (Pol) propaganda antes de s2) (Com) advertising antes de s* * *- ca adjetivoa) (Pol) propaganda (before n)b) (Com, Marketing) publicity (before n), advertising (before n)* * *- ca adjetivoa) (Pol) propaganda (before n)b) (Com, Marketing) publicity (before n), advertising (before n)* * *propagandístico -ca* * *propagandístico, -a adj1. [de producto] advertising;campaña propagandística advertising campaign2. [de ideas políticas o religiosas] propaganda;actividad propagandística propaganda activity -
80 кампанія
ж1) військ., тех. campaign; ( громадська) driveвиборча кампанія — election campaign, electioneering, canvassing; hustings
почати кампанію — to start ( to open) a campaign; військ. to take the field
2) мор. cruise
См. также в других словарях:
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Advertising campaign — Рекламная кампания … Краткий толковый словарь по полиграфии
advertising campaign — public promotion (i.e. of a product to be sold, of a political candidate, etc.) … English contemporary dictionary
advertising campaign — /ˈædvətaɪzɪŋ kæmpeɪn/ (say advuhtuyzing kampayn) noun a sequence of advertisements in the media designed to promote a product, support a cause, etc …
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campaign — cam‧paign [kæmˈpeɪn] noun [countable] a planned series of actions that are intended to achieve something or persuade people to do something: • The charity has launched a campaign to end the trade in rhinoceros products. campaign for/against •… … Financial and business terms