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61 эмоциональная притягательность
Advertising: emotional appealУниверсальный русско-английский словарь > эмоциональная притягательность
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62 эмоциональное обращение
Advertising: emotional appealУниверсальный русско-английский словарь > эмоциональное обращение
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63 эмоциональный призыв
Advertising: emotional appealУниверсальный русско-английский словарь > эмоциональный призыв
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64 привлекательность рекламы
Banks. Exchanges. Accounting. (Russian-English) > привлекательность рекламы
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65 привлекательность
1. attractiveness2. personableness3. sex appealпривлекательность, красота — eye appeal
сексапильность, сексуальная привлекательность — sex appeal
4. winsomeness5. appeal6. attractionРусско-английский большой базовый словарь > привлекательность
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66 обращение
1) General subject: accost, address, allocution, appeal, ban, behaviour, call, circuit (вокруг чего-л.), circulation, compellation (к кому-л.), conversion (в какую-либо веру), handling (кем-либо, чем-либо), man-handling (с инструментом, машиной), management, manhandling (с инструментом, машиной), manipulation, manners, proclamation, recurrence (за помощью и т.п.), reduction, reference, resort (за помощью), resort (за помощью и т.п.), reversion, tour, transacting (особенности обращения [чего-то] - specifics of transacting in [something]), transformation, treatment, usage, letter, inquiry, commencement address, request, vocative (грамматическое понятие: слово или группа слов, которыми называют того, к кому адресована речь)2) Geology: conversion (нефти)3) Medicine: visit to a doctor4) Church: confirmation5) Military: handing, handling (с чем-л.), treatment (с кем-либо)6) Engineering: access, addressing, conversion (превращение), deconvolution, handling (манипулирование), inversion, manipulation (манипулирование), mirror effect (видоэффект), picture reverse (видеоэффект), reversal (фотографическое), revolution (вращение вокруг другого тела), rotation (вращение вокруг своей оси), transformation (превращение)7) Construction: care8) Mathematics: appeal (to), appeal to, converse, inverse, inverse transform, inverse transformation, inverted transformation, use (of)9) Religion: invocation10) Law: application, approach, behavior, resort (к каким-л. средствам, за помощью и т. д.)11) Economy: currency, distribution12) Accounting: circularization, recourse (напр. за помощью)13) Insurance: claim14) Diplomatic term: (денежное) currency15) Metallurgy: handling (с чём-л.)16) Music: inversion (интервала, аккорда и т.п.)17) Polygraphy: (фотографическое) reversal18) Rhetoric: apostrophe19) TV: mirror effect (видеоэффект)20) Physiology: exchange22) Information technology: access (напр. к базе данных), degeneration, flipping (в графике), hit, referencing, resorting to24) Official expression: (к народу) state-of-the-nation speech (речь высокопоставленного чиновника, напр. послание президента Федеральному Собранию)25) Geophysics: inverse modeling, reconstruction26) Ecology: handling (с отходами)27) Advertising: message28) Mass media: appealing29) Business: title (г-н/г-жа Mr/Mrs/Ms и т.п.), trade (о товарах и услугах)30) SAP. form of address31) Investment: turnaround33) leg.N.P. address (as an oration or a spoken formal communication)34) Chemical weapons: handling (с боеприпасами, 0В)35) Makarov: access to (storage, a file, an item) (к памяти, массиву или сообщению в ЭВМ для поиска и вызова информации), appeal (to) (к), behaviour to, behaviour towards, calling, circulation (вращение), circulation (циркуляция, напр. в системе), deal, handling (со скотом), recourse (к помощи), reference to (storage, a file, an item) (к памяти, массиву или сообщению в ЭВМ для поиска и вызова информации), reversal (фото), reverse, revolution (вращение), rotating, rotation (вращение), transmutation, turnover36) Taboo: applying37) Microsoft: case -
67 внешняя привлекательность
1) Agriculture: visual appeal (напр. фруктов, овощей)2) Economy: visual appeal3) Advertising: eye appealУниверсальный русско-английский словарь > внешняя привлекательность
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68 подавать жалобу
1) General subject: appeal, complain, go into court, inform, sue, go into court (иск), lodge a complaint against (на кого-л.), lodge a complaint (на обжалование), lodge a claim2) Law: go to the law, lay a complaint, libel, put into court (иск)3) Economy: file a complaint4) Advertising: go to law, lodge complaint, make complaint, prefer complaint5) Business: lodge, lodge a complaint, make a complaint6) Makarov: enter an appeal, file an appeal, file complaint, complain to (кому-л.), prefer a complaint against (на кого-л.) -
69 притягательность
1) American: zazzle (для противоположного пола)2) Economy: appeal (напр. магазина, товара), attractiveness, force of attraction (напр. одного района по сравнению с другим)3) Cinema: attention value, attention-getting capacity4) Advertising: attention-getting value, holding power (программы для аудитории), pulling power5) Business: appeal6) Psychoanalysis: appeal -
70 рекламное обращение
Универсальный русско-английский словарь > рекламное обращение
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71 обращение к широкой аудитории
1) Advertising: generic appeal2) Business: mass appealУниверсальный русско-английский словарь > обращение к широкой аудитории
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72 отменить приговор в апелляционной инстанции
1) Advertising: reverse job on appeal2) Makarov: reverse a judgement on appealУниверсальный русско-английский словарь > отменить приговор в апелляционной инстанции
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73 отменить судебное решение в апелляционной инстанции
1) Advertising: reverse job on appeal2) Makarov: reverse a judgement on appealУниверсальный русско-английский словарь > отменить судебное решение в апелляционной инстанции
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74 привлекательность
1) General subject: affinity, allure, allurement, amiability, appeal, appealingness, attraction, attractiveness, charm, grace, loveliness, magnetism, prettiness, pull, relish, cachet2) Biology: attractivity3) Colloquial: eye appeal4) American: zazzle5) Economy: force of attraction6) Advertising: attention value, attention-getting value, likability7) Quality control: attractibility (изделия)8) Aviation medicine: valence9) Makarov: attraction (напр. изделия), attraction (напр., изделия), force of attraction (напр. одного района по сравнению с другим)10) Archaic: favour11) Show business: visibility -
75 привлекательность для потребителя
1) Agriculture: consumer appeal (напр. фруктов, овощей)2) Advertising: consumer appealУниверсальный русско-английский словарь > привлекательность для потребителя
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76 влечение
1) General subject: affinity, appeal, appetence (особ. половое), appetency, appetency (for), appetite, bent, call, fit, inclination, strain, impulse, liking (of), leaning (towards), penchant (for), craving3) Medicine: attraction, drive4) Ironical: affliction (I have an affliction for chocolate - 'affliction' is a mild ailment - in this case 'chocoholism' (шоколадоголизм))5) Bookish: appetency (особ. половое)10) Aviation medicine: drive t drive -
77 внешний вид
1) General subject: air (with a triumphant air - с торжествующим видом), appearance, aspect, eye appeal (АД), facade, face, figure, form, get up, get-up, layout, outwall, outward, presence, shop front, shop-front, show, superficies, (чей-л.) the cut of (smb.'s) jib, the outer man, looks (о человеке), personal appearance, the way someone looks (e.g. мне нравится свой внешний вид - I like the way I look), (упаковки) Boxshot2) Computers: (приложения) look and feel3) Geology: facies4) Biology: external appearance, physiognomy5) Colloquial: rig, spit and polish6) Obsolete: scheme7) Military: (outward) appearance, configuration8) Engineering: physical configuration, physical form, visual environment9) Agriculture: habit (животного или растения)10) Jocular: the outer woman11) Construction: exterior, surface appearance12) Mathematics: external view of13) Automobile industry: outside appearance (автомобиля, трактора)14) Metallurgy: habitus16) Jargon: build17) Banking: trade dress (изделия, товара)18) Perfume: visual appearance19) Coolers: impression20) Advertising: exterior appearance, look21) Patents: decorative appearance, image22) Aviation medicine: external view, habitus (общий)23) Makarov: cut of (smb.'s) jib (кого-л.), cut of (smb.'s) rig (кого-л.), design, exterior view, exteriority, habit (растения, животного), habitus (животного или растения), the cut of (smb.'s) jib (кого-л.), the cut of (smb.'s) rig (кого-л.), uncared-for appearance24) Security: outward appearance25) Electrochemistry: appearance (покрытия)26) Tengiz: outer appearance27) Dental implantology: facial appearance -
78 возбудить иск
2) Economy: lodge an appeal3) Advertising: bring action4) Makarov: prosecute a claim, commence a case, develop a case -
79 воздействовать
1) General subject: act upon, affect, induce (на кого-л.), influence, interact, manipulate (на кого-либо, что-либо), predetermine, reverberate, take, work on, inspire3) Literal: leaven4) Engineering: effect, expose, impact, attack, impinge (например под определенным давлением при соответствующем испытании)6) Law: bear on, treat (на преступника)7) Economy: leverage8) Automobile industry: act9) Diplomatic term: affect (на что-л.)10) Cinema: appeal11) Information technology: actuate12) Oil: act on, take effect13) Advertising: make an impact14) Business: inure15) Makarov: force, exert influence, force on (на что-л.) -
80 жалоба
1) General subject: action, beef, carp, complaint, grievance, groan, grumble, hang up, hang-up, information, lament, lamentation, moan, peeve, plea, sorrow, regret2) Medicine: complaint (больного при обращении к врачу)5) Bookish: querimony6) British English: stinking letter7) Law: bill of complaint, bitch, cassation, gravamen, libel, plaint, application( в Европейский Суд по правам человека) (http://www.echr.coe.int/NR/rdonlyres/C2F31505-A408-48DC-BB05-8C7F96487664/0/FormulaireRUS.pdf)8) Australian slang: whinge9) Jargon: belch, belly-ache, dido, schmear, yap, static, flack, gripe, jeep (general purpose), kick, squawk10) Advertising: bill of complaint (письменная)11) Business: application12) leg.N.P. appeal, complaint (not in technical sense), petition13) Chemical weapons: complaint (в спорах по контрактам)14) International law: (RU-EN-RU.COM complaint (Глоссарий к Европейской конвенции о защите прав человека)15) Makarov: bag16) Internet: (например, на форуме: модератору) report
См. также в других словарях:
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