-
1 means
сущ.
1) мн. тж. как ед. средство;
способ, метод, методика;
возможность effective means ≈ эффективный способ fair means ≈ справедливый способ foul means ≈ грязный способ means to an end ≈ средства достижения цели the means and instruments of production ≈ орудия и средства производства The end does not justify the means. ≈ Цель не оправдывает средства. means of circulation means of communication means of employment means of payment by all means by any means by no means by means of Syn: method, device, mode, manner, modus, resource, technique, wise
2) мн. состояние, средства a man of means ≈ человек со средствами, состоятельный человек means of subsistence ≈ средства к существованию means test ≈ проверка нуждаемости Syn: estate, goods, wealth, property
3) коллект. материальные ценности, богатства;
сокровища
4) изобилие means of hair ≈ пышные волосы means of experience ≈ богатейший опыт Syn: abundance, plenty
5) уст. благосостояние употр. с гл. в ед. и мн. числе: средство, способ - * of communication средство связи /сообщения/ - * of identification средства опознавания;
средства установления личности - * of production (экономика) средства производства - * of protection средства защиты - * of transportation средства передвижения;
транспортные средства - the quickest * of the travel is by the plane путешествовать быстрее всего самолетом - * of war боевые средства;
средства и способы ведения войны - * to an end средство к достижению цели - does the end always justify the *? всегда ли цель оправдывает средства? - ways and * пути и способы;
(парламентское) бюджетные предложения - to find (a) * to do smth. найти способ что-л. сделать - we shall find * of persuading him мы найдем способ убедить его - by * of при помощи, посредством - thoughts are expressed by * of words мысли выражают при помощи слов /словами/ - by all (manner of) * любыми средствами, любым способом;
любой ценой, во что бы то ни стало;
обязательно;
конечно, пожалуйста - you must do it by all * ты должен это сделать во что бы то ни стало - may I come in? - By all *! можно войти? - Конечно! /пожалуйста!/ - by no (manner of) * никоим образом;
ни в коем случае;
совсем не(т), отнюдь не(т) ;
нисколько - he is by no * to see you here он ни в коем случае не должен вас здесь увидеть - it is by no * easy это совсем /отнюдь/ нелегко - by any * каким бы то ни было способом - he is not by any * a wicked man он совсем не злой человек - by some * (or other) каким-л. способом;
тем или иным способом - by fair * честным способом /путем/, честными средствами - by fair * or foul любыми средствами употр. с гл. во мн. ч.: средства, состояние - private * личное состояние - her * are too small for this у нее на это не хватит средств - he has ample * at his disposal в его распоряжении большие средства - * of living /of subsistence/ средства к существованию - to be without * быть без средств ample ~ достаточные средства coercive ~ средства принуждения forcible ~ сильные средства improper ~ негодные средства independent ~ собственные средства means богатство ~ денежные средства ~ метод ~ приспособление ~ способ ~ средства ~ средство, способ, способы ~ средство ~ устройство ~ of control средства контроля ~ of enforcement средства принуждения ~ of production средства производства ~ of proof средства доказательства ~ of settlement средства расчетов ~ of support средства к существованию ~ of transportation средства передвижения ~ of transportation транспортные средства ~ toward this ends средство достижения цели of limited ~ с ограниченными средствами of small ~ с небольшими средствами own ~ собственные средства private ~ личные средства private: ~ industry частный сектор промышленности;
private life частная жизнь;
private means личное состояние procedural ~ процедурные средства surplus ~ резервные средства without ~ без средств -
2 means
[mi:nz] n1. употр. с гл. в ед. и мн. ч. средство, способmeans of communication - средства связи /сообщения/
means of identification - средства опознавания; средства установления личности
means of production - эк. средства производства
means of transportation - средства передвижения; транспортные средства
the quickest means of travel is by plane - путешествовать быстрее всего самолётом
means of war - а) боевые средства; б) средства и способы ведения войны
does the end always justify the means? - всегда ли цель оправдывает средства?
ways and means - а) пути и способы; б) парл. бюджетные предположения
to find (a) means to do smth. - найти способ что-л. сделать
by means of - при помощи, посредством
thoughts are expressed by means of words - мысли выражают при помощи слов /словами/
by all (manner of) means - а) любыми средствами, любым способом; б) любой ценой, во что бы то ни стало; обязательно; you must do it by all means - ты должен это сделать во что бы то ни стало; в) конечно, пожалуйста
may I come in? - By all means! - можно войти? - Конечно!, /Пожалуйста!/
by no (manner of) means - а) никоим образом; ни в коем случае; he is by no means to see you here - он ни в коем случае не должен вас здесь увидеть; б) совсем не(т), отнюдь не(т); нисколько
it is by no means easy - это совсем /отнюдь/ не легко
he is not by any means a wicked man, he is by no means a wicked man - он совсем не злой человек
by some means (or other) - каким-л. способом, тем или иным способом
by fair means - честным способом /путём/, честными средствами
2. употр. с гл. во мн. ч. средства, состояниеmeans of living /of subsistence/ - средства к существованию
to live within one's means см. live1 1, 2)
to live beyond /above/ one's means см. live1 1, 2)
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3 means
1. n употр. гл. ед. мн. ч. с в и средство, способmeans of identification — средства опознавания; средства установления личности
means of transportation — средства передвижения; транспортные средства
by means of — при помощи, посредством
may I come in? — By all means! — можно войти? — Конечно!,
he is not by any means a wicked man, he is by no means a wicked man — он совсем не злой человек
2. n употр. гл. мн. ч. с во средства, состояниеСинонимический ряд:1. agencies (noun) agencies; agents; channels; instrumentalities; instrumentations; instruments; intermediaries; mediums or media; ministries; organs; vehicles2. agency (noun) agency; agent; channel; instrument; instrumentation; intermediary; ministry; organ; vehicle3. backing (noun) backing; resources; support4. instrumentality (noun) approach; factor; instrumentality; mechanism; medium; method; mode; way5. means (noun) averages; means; media; medians; norms; par; pars6. wealth (noun) assets; capital; fortune; income; property; revenue; substance; wealth; wherewithal7. adds up to (verb) adds up to; connotes; counts; denotes; expresses; imports; intends; matters; means; signifies; spells; weighs8. plans (verb) aims; contemplates; designs; intends; plans; projects; proposes; purposesАнтонимический ряд:end; object; purpose -
4 means
1) сре́дство с; спо́соб мby means of — посре́дством
2) pl сре́дства мнman of means — состоя́тельный челове́к
private means — ча́стные сре́дства
- by no meansmeans of communication — сре́дства свя́зи
- means test -
5 fall\ back
1. Ithe enemy (the troops, etc.) fell back противник и т.д. отступил2. XVI1) fall back to smth. fall back to one's original positions (to one's final defence lines, etc.) отойти на исходные позиции и т.д.2) fall back (up)an smth., smb. fall back on the cushions откинуться /упасть/ на подушки; fall back on one's private means (on old methods, upon the other alternative, etc.) использовать личные средства и т.д.; he always falls back on that он всегда использует этот метод /к этому прибегает/; it is always useful to have smth. to fall hack on всегда полезно иметь что-л. про запас /на случай необходимости/; fall back on one's friends (on someone else, on one's family, etc.) прибегать к помощи друзей и т.д.; you can always fall back on me вы всегда можете положиться /рассчитывать/ на меня3) fall back into smth. fall back into silence вновь замолчать; fall back into the power of this horrible man снова попасть во власть этого ужасного человека -
6 end
[end] 1. сущ.1) конец, крайPut the platter at the end of the table. — Поставь блюдо на край стола.
The school is at the south end of town. — Школа расположена на южной окраине города.
- end onSyn:2) конец, окончаниеto put an end to smth. / make an end of smth. — положить конец чему-л., уничтожить что-л.
We stayed at the concert to the very end. — Мы сидели на концерте до самого конца.
Syn:3) конец, исчезновение; смерть, кончинаAnother world war could mean the end of civilization. — Еще одна мировая война могла бы означать конец цивилизации.
He met an untimely end. — Его настигла безвременная кончина.
Syn:4) остаток, обрезок; обломок; отрывок; частьThis end of cloth is enough for a dress. — Этого отреза хватит на платье.
Syn:5) цельto that end — с этой целью, для этой цели
to gain / accomplish / achieve one's ends — достигать своей цели
He used unscrupulous means to achieve his end. — Он использовал любые средства для достижения своей цели.
The end justifies the means. — Цель оправдывает средства.
Syn:6) результат, итог, развязка, следствиеhappy end — благополучная развязка, счастливый конец
Syn:7) ( the end) амер.; разг. самое лучшее, вершина, совершенство ( часто в джазе)Man, he's the end! (J. Kerouac, On The Road) — Чувак, он - просто блеск!
A term of high approbation in the swing era was "out of this world", in the bop era it was "gone", and today it is "the greatest" or "the end". — Термином, выражающим высшую степень похвалы, во времена свинга был "out of this world", в эпоху бопа - "gone", а в наше время - "the greatest" или "the end".
8) спорт.а) половина поля, половина площадки ( занимаемая одним игроком)to change ends — меняться сторонами, полями
to choose ends — выбирать сторону, поле
б) крайний игрок, крыло ( в футболе)9) амер.а) часть, доляSyn:б) аспект, сторонаTo talk to such a person about the editorial end of a publishing business means little or nothing. — Говорить с таким человеком о редакторском аспекте издательского дела означает пустую болтовню.
Syn:10) днище11) стр. ( ends) дилены, эндсы••to make both / two ends meet — сводить концы с концами
to keep one's end up — сделать всё от себя зависящее; не сдаваться
- end of the road- no end- on end- end to end
- at the end of the day
- to the bitter end 2. гл.1)а) = end off / up кончать; заканчивать; завершать; прекращатьHe ended his remarks by quoting Lincoln. — Он закончил свои комментарии цитатой из Линкольна.
The chairman ended the meeting at ten o'clock. — Председатель завершил собрание в 10 часов.
The chairman ended off his speech with a reminder of the main points. — Председатель закончил свой доклад повторением основных его положений.
Be careful, you could end up by getting hurt. — Будь осторожнее, можешь пораниться.
In spite of the people's opinions, she ended up the winner. — Несмотря на всеобщее мнение, она вышла победительницей.
The general began his army life as a private soldier and ended up as ruler of his country. — Генерал начал свою службу рядовым, а закончил правителем страны.
б) кончаться, завершатьсяThe story ends with the hero's death. — Рассказ кончается смертью героя.
The book ends on page 364. — Книга заканчивается 364 страницей.
•Syn:2) прекращать3) уничтожать, разрушатьThe Spanish Conquistadors ended the Aztec civilization. — Испанские конкистадоры уничтожили цивилизацию ацтеков.
Syn: -
7 person
ˈpə:sn сущ.
1) а) человек;
личность, особа;
субъект not a single person ≈ ни единой живой души, никого missing person ≈ лицо, пропавшее без вести real person ≈ фактическое лицо б) человеческое существо, человек разумный (в отличие от животных) He does not have a right to be called a person. ≈ У нет права называться человеком.
2) внешность, облик a man of exquisite person ≈ человек выдающейся внешности Syn: appearance
3) а) действующее лицо;
персонаж б) важная особа, примечательная личность ∙ Syn: personage
4) грам. лицо the first person ≈ первое лицо the second person ≈ второе лицо the third person ≈ третье лицо
5) юр. юридическое лицо (тж. juridical person)
6) зоол. особь человек;
личность;
особа;
субъект - who is that *? кто этот человек? - a very important * важная персона /личность/ - I noticed that two or three *s were there я заметил, что там было два-три человека - he was a pleasant * он был приятным человеком - a pale thin * of a man худой, бледный человек - in one's (own) * лично, собственной персоной - not a single * никого, ни души - without exception of *s невзирая на лица - a * does not like to be treated like that никто не любит, чтобы с ним так обращались - what is a * to do? что человеку делать? - displaced * перемещенное лицо - offences against the * (юридическое) преступления против личности - the said *s упомянутые лица - some * or *s unknown неизвестное лицо или лица внешность;
облик - a young woman of an agreeable * молодая женщина приятной наружности - he has a fine * он хорош собой - to have a commanding * иметь внушительный вид - he was attracted not by her * but by her mind его привлекла в ней не внешность, а ум действующее лицо, персонаж - in the * of в роли - she was wonderful in the * of Ophelia она была великолепна в роли Офелии (юридическое) физическое лицо (тж. natural *) ;
юридическое лицо (тж. legal *, artificial *) - public juridical *s публичные юридические лица - composite international *s сложные международные лица - * of law субъект права - stateless * лицо без гражданства (грамматика) лицо - the second * plural второе лицо множественного числа (зоология) самостоятельная особь, самостоятельный зооид( в колонии) (религия) лицо (божества) ;
ипостась accompanying ~ сопровождающее лицо (например, сопровождает инвалида, нуждающегося в постоянной помощи) accused ~ обвиняемый approved ~ утвержденное лицо artificial ~ юридическое лицо assisted ~ лицо, получающее консультацию адвоката authorized ~ лицо, наделенное правами authorized ~ уполномоченное лицо competent ~ компетентное лицо convicted ~ лицо, признанное виновным convicted ~ осужденный disabled ~ инвалид disabled ~ недееспособное лицо disabled ~ нетрудоспособное лицо disabled ~ нетрудоспособный emergency telephone for an old or disabled ~ телефон службы скорой помощи для пожилых людей и инвалидов employed ~ лицо, работающее по найму fictitious ~ фиктивное лицо field service ~ лицо, обслуживающее изделие на месте продажи handicapped ~ рын.тр. лицо с умственными недостатками handicapped ~ лицо с физическими недостатками person внешность, облик;
he has a fine person он красив ~ человек;
личность, особа;
субъект;
in (one's own) person лично, собственной персоной;
not a single person ни единой живой души, никого incapacitated ~ лицо с ограниченной дееспособностью incapacitated ~ лицо с ограниченной правоспособностью incapacitated ~ нетрудоспособный, потерявший трудоспособность insured ~ застрахованный juridical ~ юридическое лицо juristic ~ юридическое лицо key ~ лицо, занимающее ведущий пост, играющее важнейшую роль( в политике, промышленности) law ~ юридическое лицо law-defying ~ нарушитель закона law-defying ~ правонарушитель lay ~ непрофессионал layout ~ верстальщик legal ~ юридическое лицо mentally disordered ~ лицо с психическими отклонениями missing ~ лицо, пропавшее без вести natural ~ физическое лицо ~ человек;
личность, особа;
субъект;
in (one's own) person лично, собственной персоной;
not a single person ни единой живой души, никого offence against ~ преступление против личности partially disabled ~ частично нетрудоспособное лицо person внешность, облик;
he has a fine person он красив ~ действующее лицо;
персонаж ~ лицо ~ грам. лицо ~ личность ~ зоол. особь ~ субъект ~ физическое лицо ~ человек;
личность, особа;
субъект;
in (one's own) person лично, собственной персоной;
not a single person ни единой живой души, никого ~ человек ~ юридическое лицо ~ for whose honour bill is paid or accepted лицо, для которого оплачен или акцептован вексель ~ in arrears должник ~ in charge ответственное лицо ~ in full-time employment работник, занятый полный рабочий день ~ in question лицо, о котором идет речь question!: the person (the matter) in ~ лицо (вопрос), о котором идет речь;
to put the question ставить на голосование ~ in receipt of benefits лицо, получающее социальное пособие ~ of good repute человек с хорошей репутацией ~ of independent means материально независимый человек physical ~ физическое лицо physically handicapped ~ человек с физическими недостатками previously convicted ~ лицо, имеющее судимость private ~ частное лицо prudent ~ благоразумный человек qualified ~ квалифицированный работник retired ~ пенсионер salaried ~ работник на твердом окладе self-employed ~ лицо, работающее не по найму self-employed ~ лицо, обслуживающее собственное предприятие self-employed ~ лицо, занимающееся собственным бизнесом seriously disabled ~ человек с серьезным физическим дефектом service ~ вчт. техник stateless ~ лицо без гражданства suspicious-looking ~ человек, вызывающий подозрение taxable ~ лицо, облагаемое налогом thrifty ~ бережливый человек unauthorized ~ лицо, не обладающее полномочиями undesirable ~ нежелательное лицо well-to-do ~ состоятельный человек young ~ молодой человек young ~ юноша -
8 talk
1. nразговор, беседа; pl переговорыmore peace talks are going to take place / getting underway / lie ahead — переговоры о мирном урегулировании будут продолжены
to be more flexible in the talks — проявлять бо́льшую гибкость на переговорах
to begin (the) talks — начинать / открывать переговоры
to bring a country into the talks between smb — вовлекать / подключать какую-л. страну к переговорам между кем-л.
to come to the talks empty-handed — приходить на переговоры с пустыми руками ( без новых предложений)
to complete / to conclude talks — завершать переговоры
to damage the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to demand a prompt resumption of peace talks — требовать скорейшего возобновления переговоров о мире
to derail / to disrupt the talks — срывать переговоры
to dominate the two days of talks — быть главным вопросом на переговорах, которые продлятся два дня
to extend talks amid reports of smth — продлевать переговоры, в то время как поступают сообщения о чем-л.
to hamper the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to have / to hold further / more talks with smb — проводить дальнейшие переговоры / продолжать переговоры с кем-л.
to hold talks at the request of smb — проводить переговоры по чьей-л. просьбе
to hold talks in an exceptionally warm atmosphere — вести переговоры в исключительно теплой атмосфере
to iron out difficulties in the talks — устранять трудности, возникшие в ходе переговоров
to maintain one's talks for 10 days — продолжать переговоры еще 10 дней
to make good / substantial progress at / in the talks — добиваться значительного / существенного успеха на переговорах
to make smb more flexible in the talks — заставлять кого-л. занять более гибкую позицию на переговорах
to obstruct the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to offer unconditional talks to smb — предлагать кому-л. провести переговоры, не сопровождаемые никакими условиями
to open (the) talks — начинать / открывать переговоры
to push forward the talks — активизировать переговоры; давать толчок переговорам
to put the proposals to arms reduction talks — ставить предложения на рассмотрение участников переговоров о сокращении вооружений
to re-launch / to reopen talks — возобновлять переговоры
to restart / to resume talks — возобновлять переговоры
to resume talks after a lapse of 18 months — возобновлять переговоры после полуторагодового перерыва
to schedule talks — намечать / планировать переговоры
to start (the) talks — начинать / открывать переговоры
to steer a diplomatic course in one's talks — проводить дипломатическую линию на переговорах
to stymie the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
to torpedo the talks — вредить / мешать / препятствовать переговорам, подрывать переговоры
- accession talksto walk out of / to withdraw from talks — уходить с переговоров, отказываться от продолжения переговоров
- after a full day of talks
- ambassadorial talks
- ambassadorial-level talks
- another round of talks gets under way today
- arduous talks
- arms control talks
- arms talks
- backstage talks
- barren talks
- beneficial talks
- bilateral talks
- bittersweet talk
- border talks
- breakdown in talks
- breakdown of talks - businesslike talks
- by means of talks
- by talks
- call for fresh talks
- carefully prepared talks
- cease-fire talks
- CFE talks
- coalition talks
- collapsed talks
- completion of talks
- conduct of talks
- confidential talks
- confrontational talks
- constructive talks
- conventional arms control talks
- conventional forces in Europe talks
- conventional stability talks
- conventional talks
- conventional-force talk
- cordial talks
- crux of the talks
- current round of talks
- deadlocked talks
- delay in the talks
- detailed talks
- direct talks
- disarmament talks
- discreet talks
- disruption of talks
- divisive talks
- early talks
- election talk
- emergency talks
- equal talks
- Europe-wide talks
- exhaustive talks
- exploratory talks
- extensive talks
- face-to-face talks
- failure at the talks
- failure of the talks
- familiarization talks
- farewell talks
- final round of talks
- follow -up talks
- follow-on talks
- force-reduction talks
- formal talks
- forthcoming talks
- four-way talks
- frank talks
- fresh round of talks
- fresh talks
- friendly atmosphere in the talks
- friendly talks
- frosty talks
- fruitful talks
- fruitless talks
- full talks
- full-scale talks
- further talks
- get-to-know-you talks
- good-faith talks
- hard-going talks
- highest-level talks
- high-level talks
- in a follow-up to one's talks
- in the course of talks
- in the last round of the talks
- in the latest round of the talks
- in the talks
- inconclusive talks
- indirect talks
- industrial promotion talks
- informal talks
- intensive talks
- intercommunal talks
- interesting talks
- interparty talks
- last-ditch talks
- last-minute talks
- lengthy talks
- low-level talks
- make-or-break talks
- man-to-man talks
- marathon talks
- MBFR talks
- meaningful talks
- mediator in the talks
- membership talks
- ministerial talks
- more talks
- multilateral talks
- Mutual and Balanced Force Reduction talks
- news lockout during the talks
- no further talks are scheduled
- non-stop talks
- normalization talks
- nuclear and space arms talks
- observer at the talks
- offer of talks
- on-and-off talks
- Open Skies Talk
- open talks
- outcome of the talks
- pace of the talks
- participant in the talks
- parties at the talks
- pay talks
- peace talks
- pep talk
- political talks
- positive talks
- preliminary talks
- preparatory talks
- present at the talks are...
- pre-summit talks
- pre-talks
- prime-ministerial talks
- private talks
- productive talks
- profound talks
- programmatic talk
- proposed talks
- proximity talks
- rapid progress in talks
- rapprochement talks
- realistic talks
- renewal of talks
- resumed talks
- resumption of talks
- reunification talks - sales talks
- SALT
- scheduled talks
- secret talks
- security talks
- sensible talks
- separate talks
- serious talks
- session of the talks
- setback in the talks
- sincere talks
- stage-by-stage talks
- stormy talks
- Strategic Arms Limitation Talks
- Strategic Arms Reduction Talks
- substantial talks
- substantive talks
- successful progress of the talks
- summit talks
- talk was conducted in an atmosphere
- talk was held in an atmosphere
- talk will be dominated by the row which...
- talks about talk
- talks are alarmingly behind schedule
- talks are at a standstill
- talks are critical
- talks are deadlocked
- talks are due to resume
- talks are getting nowhere
- talks are going ahead
- talks are going well
- talks are heading for deadlock
- talks are in doubt
- talks are in high gear
- talks are in jeopardy
- talks are into their final day
- talks are not going fast enough
- talks are only a start
- talks are progressing at a snail's pace
- talks are progressing smoothly
- talks are progressing well
- talks are set to fail
- talks are stalemated
- talks are still on track
- talks are taking place in a constructive atmosphere
- talks are underway
- talks at a ministerial level
- talks at the highest level
- talks at the level of deputy foreign ministers
- talks between smb have run into last-minute difficulties
- talks between the two sides
- talks bogged down on smth
- talks broke down
- talks came to a standstill
- talks center on smth
- talks collapsed
- talks come at a time when...
- talks concentrate on
- talks dragged on for years
- talks ended in agreement
- talks ended in failure
- talks ended inconclusively
- talks ended without agreement
- talks failed to make any progress
- talks faltered on smth
- talks foundered on smth
- talks get underway
- talks go into a second day
- talks go on
- talks had a successful start
- talks had been momentous
- talks hang by a thread
- talks hang in the balance
- talks have been constructive and businesslike
- talks have broken up in failure
- talks have ended on an optimistic note
- talks have ended with little sign of agreement
- talks have ended with little sign of program
- talks have fallen through
- talks have got off to a friendly start
- talks have got off to a successful start
- talks have made little progress towards peace
- talks have never been closer to an agreement
- talks have reached deadlock
- talks have reopened
- talks have run into difficulties
- talks have run into trouble
- talks inch forward
- talks is burgeoning again about...
- talks made progress
- talks may continue into tomorrow
- talks may not get off the ground
- talks now under way
- talks of peace
- talks of procedural nature
- talks on a range of issues
- talks on conventional stability
- talks open
- talks overran by half an hour
- talks overshadowed by smth
- talks produced no results
- talks reconvene
- talks remain deadlocked
- talks restart
- talks resume
- talks stalled over the issue
- talks under the auspices of smb
- talks went into the small hours of the morning
- talks went late into the night
- talks went on late into the night
- talks went smoothly
- talks were due to start a month ago
- talks were not conclusive
- talks were suspended
- talks were warm, friendly and cordial
- talks will cover smth
- talks will focus on smth
- talks will go ahead
- talks will take place at the undersecretaries of foreign affairs level
- talks will yield an agreement
- talks with smb are not acceptable
- talks with the mediation of smb
- talks without preconditions
- talks would make little headway
- the agreement was signed at the end of 5 days of talks
- the area affected in the talks
- the outcome of the talks is not easy to predict
- the pace of the talks is slow
- the progress of the talks
- there was a sense of achievement at the end of the talks
- this problem will be at the heart of the talks
- those in the talks
- three days of talks have failed to make any tangible progress
- three-sided talks
- three-way talks
- too much talks and not enough action
- top-level talks
- touchstone of progress in the talks
- trade talks
- trilateral talks
- tripartite talks
- two-way talks
- umbrella peace talks
- unconditional talks
- United Nations-mediated talks
- United Nations-sponsored talks
- unity talks
- unofficial talk
- unproductive talks
- unscheduled talks
- useful talks
- walkout from the talks
- weighty talks
- wide range of talks
- wide-ranging talks
- workmanlike talks 2. vвести беседу, разговариватьto talk about smth — вести переговоры о чем-л.
to talk to smb direct — вести с кем-л. прямые переговоры
to talk to smb through a third party — вести переговоры с кем-л. через посредника
to talk tough — вести беседу / говорить резко
-
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
* * *
клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик
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