-
1 R
= r* * *(letter) R, r f or m invthe three Rs — leggere, scrivere e far di conto
R for Robert Am; R for Roger — R come Roma
* * *R (1), r /ɑ:(r)/R, r ( diciottesima lettera dell'alfabeto ingl.)● r for Romeo, r come Roma □ the «r» months, i mesi con la erre ( da settembre ad aprile) □ the three R's, leggere, scrivere e far di conto ( considerati come l'istruzione di base) ( reading, writing, arithmetic).R (2)sigla2 ( USA, Austral., restricted / exhibition/) visione vietata ai minori di 17 anni non accompagnati: a film classified R, un film vietato ai minori di 17 anni* * *= r -
2 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
3 advertisement
(ad; advert)n рек., марк. реклама; рекламне оголошення; оголошення; повідомлення; анонс; a рекламнийоплачена форма повідомлення, що використовується для просування товару (promotion¹), послуг (service¹), ідей, осіб і т. п. за допомогою засобів масової інформації (mass media) з метою ознайомити споживачів (consumer) з новим товаром, домогтися їхньої прихильності до послуг певного підприємства, привабити нових споживачів до товару певної марки (brand) тощо═════════■═════════air advertisement повітряна реклама; all-copy advertisement чисто текстове оголошення; alternative advertisement альтернативне оголошення; announcement advertisement повідомлення-оголошення; bargain-sales advertisement реклама розпродажу; billboard advertisement щитова реклама; black-and-white advertisement чорно-біла реклама; blind advertisement анонімне оголошення; borderless advertisement оголошення без рамки; boxed advertisement оголошення в рамці; broadcast advertisement передача оголошення; broadside advertisement широкоформатна реклама; challenged advertisement заперечне оголошення • спірне оголошення; charity advertisement благодійне оголошення; cinema advertisement кінореклама; classified advertisement згруповані за тематикою оголошення; classified display advertisement тематична вітринно-виставкова реклама; colour advertisement кольорове оголошення; coloured advertisement кольорова реклама; commercial advertisement комерційне оголошення • оголошення від імені організації; competing advertisement оголошення конкурента; consumer advertisement реклама, розрахована на споживачів; conventional advertisement звичайна реклама • загальноприйнята реклама; convincing advertisement переконливе оголошення; cooperative advertisement спільна торговельно-промислова реклама; corporate advertisement оголошення престижної реклами • корпоративна реклама; coupon advertisement оголошення з купоном • оголошення-купон; cover advertisement оголошення на обкладинці; cut-in advertisement оголошення-врізка; deceptive advertisement облудне оголошення • неправдиве оголошення • нечесна реклама • реклама неякісних товарів; direct-action advertisement оголошення прямої дії; direct-mail advertisement пряма поштова реклама; directory advertisement оголошення для довідника; display advertisement advertisement вітринно-виставкова реклама; effective advertisement ефективне оголошення; exchange advertisement обмінне оголошення; false advertisement фальшиве оголошення; film advertisement кінореклама; film-based advertisement рекламний кіносюжет; finished advertisement закінчене рекламне оголошення; flexform advertisement оголошення довільної форми; follow-up advertisement повторне оголошення; food advertisement реклама харчових продуктів; fractional-page advertisement оголошення на частину сторінки; framed advertisement оголошення в рамці; free advertisement безплатне оголошення; front page advertisement реклама на титульній сторінці; full-page advertisement рекламне оголошення на всю шпальту; gender advertisement оголошення тендерного змісту; half-page advertisement оголошення на півшпальти; hard-sell advertisement агресивне рекламне оголошення; house advertisement реклама торгового дому; illuminated advertisement світлова реклама; illustrated advertisement ілюстроване оголошення; image-building advertisement оголошення, розраховане на створення образу • оголошення, розраховане на створення іміджу; industrial advertisement реклама для промислових замовників; inferior advertisement оголошення низької якості; informational advertisement інформаційне оголошення; informative advertisement інформативне оголошення • оголошення з великим обсягом інформації; insurance advertisement оголошення про страхування; introductory advertisement вступне оголошення; intrusive advertisement настирливе оголошення • надокучлива реклама; job advertisement оголошення про приймання на роботу • оголошення про вакансії; keyed advertisement позначена реклама • кодифікована реклама; local advertisement місцеве оголошення • місцева реклама; magazine advertisement журнальна реклама; mail-order advertisement реклама, що закликає замовляти товари поштою • оголошення через пошту; mobile advertisement реклама на транспортному засобі; monotone advertisement одноманітна реклама • чорно-біле оголошення; newspaper advertisement газетна реклама; open advertisement відкрите оголошення; outdoor advertisement вулична реклама; paid-for advertisement оплачене оголошення • платна реклама; personal advertisement особисте оголошення; personalized advertisement уособлена реклама; pop-up advertisement реклама, що спливає (комп.); poster advertisement плакатна реклама; press advertisement оголошення в пресі; printed advertisement друкована реклама; product-centred advertisement реклама продукції • оголошення, яке націлює на певний товар; promotional advertisement реклама, що стимулює просування товару; proposed advertisement пропоноване оголошення; public-interest advertisement оголошення, яке викликає громадське зацікавлення; quarter-page advertisement оголошення на чверть сторінки; radio advertisement рекламне оголошення через радіо • радіореклама; reader advertisement оголошення, яке розраховане на читача; recruitment advertisement оголошення про приймання на роботу • оголошення про набір робочої сили; reminder advertisement оголошення-нагадування; repeat advertisement повторне оголошення; retail advertisement оголошення про роздрібну торгівлю; run-of-paper (ROP) advertisement оголошення, розміщене на розсуд видавця; sample advertisement рекламне оголошення з допомогою зразків; scented advertisement ароматизоване оголошення; screen advertisement екранна реклама; semi-display advertisement тематична вітринно-виставкова реклама; small-space advertisement малоформатне оголошення; soft-sell advertisement стримана, ненав'язлива реклама; spin-off advertisement похідне оголо-шення-реклама як побічний продукт чогось іншого; structured advertisement структурно оформлене оголошення • оголошення з простою структурою; supermarket advertisement реклама для супермаркету; supporting advertisement допоміжне оголошення; television advertisement телевізійна реклама; test advertisement пробне оголошення; testimonial advertisement реклама-рекомендація; tie-in advertisement супровідне оголошення; tombstone advertisement стримане оголошення; trade advertisement торгова реклама; transit advertisement рекламне оголошення на транспорті; user-centred advertisement оголошення, спрямоване на споживача; walking advertisement ходяча реклама; wall advertisement настінне рекламне оголошення═════════□═════════advertisement canvasser рекламний агент; advertisement copy текст рекламного оголошення; advertisement panel рекламна вивіска; advertisement positioning розміщення реклами; keying an advertisement шифрування рекламних оголошень; to place an advertisement давати/подати рекламу; to put in an advertisement поміщати/помістити рекламу; to take out an advertisement брати/взяти рекламу═════════◇═════════реклама < фр. réclamer < лат. reclāmāre — поставити вимогу, вигукувати, кликати (Фасмер З: 465; СІС: 579)▹▹ advertising -
4 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
5 kind
kind [kaɪnd]1. noun• what kind of flour do you want? -- the kind you gave me last time quelle sorte de farine voulez-vous ? -- celle que vous m'avez donnée la dernière fois• what kind of dog is he? qu'est-ce que c'est comme (race de) chien ?• what kind of people does he think we are? pour qui nous prend-il ?• what kind of a fool does he take me for? il me prend pour un imbécile !• what kind of an answer do you call that? vous appelez ça une réponse ?• they're two of a kind ils sont du même genre ; (pejorative) ils sont du même acabit► kind of (inf)I was kind of frightened that... j'avais un peu peur que...• aren't you pleased? -- kind of! tu n'es pas content ? -- si, assez !2. adjective• to be kind to sb [person] être gentil avec qn• please be so kind as to... veuillez avoir la gentillesse de...3. compounds* * *[kaɪnd] 1.1) (sort, type) sorte f, genre m, type mthis kind of book/person — ce genre or type de livre/personne
all kinds of people —
what kind of person is she? — comment est-elle?, quel genre de personne est-ce?
this is the only one of its kind —
books, toys, that kind of thing — des livres, des jouets, ce genre de choses
a kind of handbag/soup — une sorte de sac à main/de soupe
3) ( classified type) espèce f, genre m2.in kind adverbial phrase1) ( in goods) en nature2) ( in same way)3.(colloq) kind of adverbial phrasehe's kind of cute/forgetful — il est plutôt mignon/distrait
they were kind of frightened — en fait, ils avaient un peu peur
I kind of like him — en fait, je l'aime bien
we kind of thought that... — nous pensions que...
4.‘is it interesting?’ - ‘kind of’ — ‘est-ce que c'est intéressant?’ - ‘plutôt, oui’
‘Sudso is kind to your skin’ — ‘Sudso respecte votre peau’
that's very kind of you — c'est très gentil or aimable de votre part
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6 come
A ◑ n sperme m.1 ( travel) faire ; to come 100 km to see faire 100 km pour voir ;2 ○ GB ( act) don't come the innocent with me ne fais pas l'innocent ; to come the heavy-handed father jouer les pères autoritaires.1 ( arrive) [person, day, success, fame] venir ; [bus, letter, news, results, rains, winter, war] arriver ; the letter came on Monday la lettre est arrivée lundi ; your turn will come ton tour arrivera ; to come after sb ( chase) poursuivre qn ; to come by ( take) prendre [bus, taxi, plane] ; I came on foot/by bike je suis venu à pied/à bicyclette ; to come down descendre [stairs, street] ; to come up monter [stairs, street] ; to come down from Scotland/from Alaska venir d'Écosse/de l'Alaska ; to come from venir de [airport, hospital] ; to come into entrer dans [house, room] ; the train came into the station le train est entré en gare ; to come past [car, person] passer ; to come through [person] passer par [town centre, tunnel] ; [water, object] traverser [window etc] ; to come to venir à [school, telephone] ; to come to the door venir ouvrir ; to come to the surface remonter à la surface ; to come to the company as entrer dans l'entreprise comme [apprentice, consultant] ; to come to do venir faire ; to come running arriver en courant ; to come limping down the street descendre la rue en boitant ; to come crashing to the ground [structure] s'écraser au sol ; to come streaming through the window [light] entrer à flots par la fenêtre ; lunch is ready, come and get it! le déjeuner est prêt, à table! ; when the time comes lorsque le moment sera venu ; the time has come to do le moment est venu de faire ; I'm coming! j'arrive! ; come to mummy viens voir maman ; to come and go aller et venir ; you can come and go as you please tu es libre de tes mouvements ; fashions come and go les modes vont et viennent ; come next week/year la semaine/l'année prochaine ; come Christmas/Summer à Noël/en été ; there may come a time ou day when you regret it tu pourrais le regretter un jour ; for some time to come encore quelque temps ; there's still the meal/speech to come il y a encore le repas/discours ;2 ( approach) s'approcher ; to come and see/help sb venir voir/aider qn ; to come to sb for venir demander [qch] à qn [money, advice] ; I could see it coming ( of accident) je le voyais venir ; don't come any closer ne vous approchez pas (plus) ; he came to the job with preconceived ideas quand il a commencé ce travail il avait des idées préconçues ; to come close ou near to doing faillir faire ;3 (call, visit) [dustman, postman] passer ; [cleaner] venir ; I've come to do je viens faire ; I've come about je viens au sujet de ; I've come for je viens chercher ; my brother is coming for me at 10 am mon frère passe me prendre à 10 heures ; they're coming for the weekend ils viennent pour le week-end ; I've got six people coming to dinner j'ai six personnes à dîner ; my sister is coming to stay with us ma sœur vient passer quelques jours chez nous ;4 ( attend) venir ; I can't ou won't be able to come je ne pourrai pas venir ; come as you are venez comme vous êtes ; to come to venir à [meeting, party, wedding] ; to come with sb venir avec qn, accompagner qn ; do you want to come fishing? est-ce que tu veux venir à la pêche? ;5 ( reach) to come to, to come up/down to [water] venir jusqu'à ; [dress, carpet, curtain] arriver à ; I've just come to the chapter where… j'en suis juste au chapitre où… ;6 ( happen) how did you come to do? comment as-tu fait pour faire? ; that's what comes of doing/not doing voilà ce qui arrive quand on fait/ne fait pas ; how come? comment ça se fait? ; how come you lost? comment ça se fait que tu aies perdu? ; come what may advienne que pourra ; to take things as they come prendre les choses comme elles viennent ; when you come to think of it à la réflexion ; come to think of it, you're right en fait, tu as raison ;7 ( begin) to come to believe/hate/understand finir par croire/détester/comprendre ;8 ( originate) to come from [person] être originaire de, venir de [city, country etc] ; [word, song, legend] venir de [country, language] ; [substance, food] provenir de [raw material] ; [coins, stamps] provenir de [place, collection] ; [smell, sound] venir de [place] ; to come from France [fruit, painting] provenir de France ; [person] être français/-e ; to come from a long line of artists être issu d'une longue lignée d'artistes ;9 ( be available) to come in exister en [sizes, colours] ; to come with a radio/sunroof être livré avec radio/toit ouvrant ; to come with chips être servi avec des frites ; to come with matching napkins être vendu avec les serviettes assorties ; calculators don't come smaller/cheaper than this il n'existe pas de calculatrice plus petite/moins chère que celle-là ;10 ( tackle) to come to aborder [problem, subject] ; I'll come to that in a moment je reviendrai sur ce point dans un moment ; to come to sth ou to doing sth late in life se mettre à faire qch sur le tard ;11 ( develop) it comes with practice/experience cela s'apprend avec la pratique/l'expérience ; wisdom comes with age la sagesse vient en vieillissant ;12 ( be situated) venir ; to come after suivre, venir après ; to come before (in time, list, queue) précéder ; ( in importance) passer avant ; to come within faire partie de [terms] ; to come first/last [athlete, horse] arriver premier/dernier ; where did you come? tu es arrivé combien ○ ?, tu es arrivé à quelle place? ; my family comes first ma famille passe avant tout ; nothing can come between us rien ne peut nous séparer ; don't let this come between us on ne va pas se fâcher pour ça ; to try to come between two people essayer de s'interposer entre deux personnes ; nothing comes between me and my football! pour moi le foot c'est sacré! ;13 ( be due) the house comes to me when they die la maison me reviendra quand ils mourront ; death/old age comes to us all tout le monde meurt/vieillit ; he had it coming (to him) ○ ça lui pendait au nez ; they got what was coming to them ○ ils ont fini par avoir ce qu'ils méritaient ;14 ( be a question of) when it comes to sth/to doing lorsqu'il s'agit de qch/de faire ;15 ○ ( have orgasm) jouir.come again ○ ? pardon? ; I don't know if I'm coming or going je ne sais plus où j'en suis ; ‘how do you like your tea?’-‘as it comes’ ‘tu le prends comment ton thé?’-‘ça m'est égal’ ; he's as stupid/honest as they come il n'y a pas plus stupide/honnête que lui ; come to that ou if it comes to that, you may be right en fait, tu as peut-être raison ; to come as a shock/a surprise être un choc/une surprise.1 ( happen) [problems, reforms] survenir ; [situation, change] se produire ; the discovery came about by accident on a fait la découverte par hasard ;2 Naut virer de bord.■ come across:▶ come across ( be conveyed) [meaning, message] passer ; [feelings] transparaître ; the message of the film comes across clearly le message du film est clair ; his love of animals comes across strongly on sent bien qu'il adore les animaux ; she comes across well on TV elle passe bien à la télé ; come across as donner l'impression d'être [liar, expert] ; paraître [enthusiastic, honest] ;▶ come across [sth] tomber sur [article, reference, example] ; découvrir [qch] par hasard [village] ; we rarely come across cases of nous avons rarement affaire à des cas de ;▶ come across [sb] rencontrer [person] ; one of the nicest people I've ever come across une des personnes les plus sympathiques que j'aie jamais rencontrées.1 ( arrive) [bus, person] arriver ; [opportunity] se présenter ; to wait for the right person to come along attendre que la personne idéale se présente ;2 ( hurry up) come along! dépêche-toi! ;3 ( attend) venir ; why don't you come along? tu veux venir? ; to come along to venir à [lecture, party] ; to come along with sb venir avec qn, accompagner qn ;4 ( make progress) [pupil, trainee] faire des progrès ; [book, building work, project] avancer ; [painting, tennis] progresser ; [plant, seedling] pousser ; your Spanish is coming along votre espagnol a progressé ; how's the thesis coming along? est-ce que ta thèse avance?1 ( accidentally) [book, parcel, box] se déchirer ; [shoes] craquer ; [toy, camera] se casser ; the toy just came apart in my hands le jouet m'est resté dans les mains ;■ come at:▶ come at [sb]2 fig there were criticisms/questions coming at me from all sides j'étais assailli de critiques/questions.1 ( leave) lit partir ; to come away from quitter [cinema, match, show] ; sortir de [interview, meeting] ; fig to come away from the match/from the meeting disappointed/satisfied sortir déçu/satisfait du stade/de la réunion ; to come away with the feeling that rester sur l'impression que ;2 ( move away) s'éloigner ; come away! ( said by parent) pousse-toi de là! ; ( said by official) circulez! ; come away from the edge éloigne-toi du bord ;3 ( become detached) [handle, plaster, cover] se détacher (from de).1 ( return) gen [letter, person, memories, feeling, good weather] revenir (from de ; to à) ; ( to one's house) rentrer ; to come running back revenir en courant ; the memories came flooding back les souvenirs me sont revenus d'un seul coup ; to come back to revenir à [topic, problem] ; retourner auprès de [spouse, lover] ; to come back with sb raccompagner qn ; to come back with ( return) revenir avec [present, idea, flu] ; ( reply) répondre par [offer, suggestion] ; can I come back to you on that tomorrow? est-ce que nous pourrions en reparler demain? ; it's all coming back to me now tout me revient maintenant ; the name will come back to me le nom me reviendra ; to come back to what you were saying pour en revenir à ce que tu disais ;2 ( become popular) [law, system] être rétabli ; [trend, method, hairstyle] revenir à la mode ; to come back into fashion revenir à la mode.■ come by:▶ come by [sth] trouver [book, job, money].1 ( move lower) [person] descendre (from de) ; [lift, barrier, blind] descendre ; [curtain] tomber ; to come down by parachute descendre en parachute ; to come down in the lift prendre l'ascenseur pour descendre ; he's really come down in the world fig il est vraiment tombé bas ; his trousers barely came down to his ankles son pantalon lui arrivait à peine aux chevilles ;2 ( drop) [price, inflation, unemployment, temperature] baisser (from de ; to à) ; [cost] diminuer ; cars are coming down in price le prix des voitures baisse ;3 Meteorol [snow, rain] tomber ; the fog came down overnight le brouillard est apparu pendant la nuit ;5 ( crash) [plane] s'écraser ;7 fig ( be resumed by) se ramener à [question, problem, fact] ; it all really comes down to the fact that ça se ramène au fait que.1 ( step forward) s'avancer ;2 ( volunteer) se présenter (to do pour faire) ; to come forward with présenter [proof, proposal] ; offrir [help, money, suggestions] ; to ask witnesses to come forward lancer un appel à témoins.■ come in1 ( enter) [person, rain] entrer (through par) ;2 ( return) rentrer (from de) ; she comes in from work at five elle rentre du travail à cinq heures ;4 ( arrive) [plane, train, bill, complaint, delivery, letter] arriver ; which horse came in first? quel cheval est arrivé premier? ; we've got £2,000 a month coming in nous avons une rentrée de 2 000 livres sterling par mois ;5 ( become current) [trend, invention, style] faire son apparition ; [habit, practice] commencer à se répandre ;6 ( interject) intervenir ; to come in with an opinion exprimer son opinion ;8 ( participate) to come in with sb s'associer à qn ; to come in on the deal participer à l'affaire ;9 ( serve a particular purpose) where do I come in? à quel moment est-ce que j'interviens? ; where does the extra money come in? à quel moment est-ce qu'on introduira l'argent en plus? ; to come in useful ou handy [box, compass, string etc] être utile, servir ; [skill, qualification] être utile ;10 ( receive) to come in for criticism [person] être critiqué ; [plan] faire l'objet de nombreuses critiques ; to come in for praise recevoir des éloges.■ come into:▶ come into [sth]2 ( be relevant) to come into it [age, experience] entrer en ligne de compte, jouer ; luck/skill doesn't come into it ce n'est pas une question de hasard/d'habileté.■ come off:▶ come off1 ( become detached) ( accidentally) [button, label, handle] se détacher ; [lid] s'enlever ; [paint] s'écailler ; [wallpaper] se décoller ; ( intentionally) [handle, panel, lid] s'enlever ; the knob came off in my hand la poignée m'est restée dans la main ; the lid won't come off je n'arrive pas à enlever le couvercle ;2 ( fall) [rider] tomber ;7 ( fare) she came off well ( in deal) elle s'en est très bien tirée ; who came off worst? ( in fight) lequel des deux a été le plus touché? ;▶ come off [sth]1 ( stop using) arrêter [pill, tablet, heroin] ;2 ( fall off) tomber de [bicycle, horse] ;■ come on1 ( follow) I'll come on later je vous rejoindrai plus tard ;2 ( exhortation) ( encouraging) come on, try it! allez, essaie! ; come on, follow me! allez, suivez-moi! ; ( impatient) come on, hurry up! allez, dépêche-toi! ; ( wearily) come on, somebody must know the answer! enfin, il y a sûrement quelqu'un qui connaît la réponse! ; come on, you don't expect me to believe that! non mais franchement, tu ne t'attends pas à ce que je croie ça! ;3 ( make progress) [person, player, patient] faire des progrès ; [bridge, road, novel] avancer ; [plant] pousser ; how are the recruits coming on? est-ce que les recrues font des progrès? ; her tennis is coming on well elle fait des progrès en tennis ;4 ( begin) [asthma, attack, headache] commencer ; [winter] arriver ; [programme, film] commencer ; [rain] se mettre à tomber ; it came on to snow il s'est mis à neiger ;5 ( start to work) [light] s'allumer ; [heating, fan] se mettre en route ; the power came on again at 11 le courant est revenu à 11 heures ;6 Theat [actor] entrer en scène.■ come out1 ( emerge) [person, animal, vehicle] sortir (of de) ; [star] apparaître ; [sun, moon] se montrer ; [flowers, bulbs] sortir de terre ; [spot, rash] apparaître ; come out with your hands up! sortez les mains en l'air ; when does he come out? (of prison, hospital) quand est-ce qu'il sort? ; he came out of it rather well fig il ne s'en est pas mal tiré ;2 ( originate) to come out of [person] être originaire de ; [song] venir de ; [news report] provenir de ; the money will have to come out of your savings il faudra prendre l'argent sur tes économies ;3 ( result) to come out of [breakthrough] sortir de ; something good came out of the disaster il est sorti quelque chose de bon du désastre ;4 ( strike) faire la grève ; to come out on strike faire la grève ;5 [homosexual] déclarer publiquement son homosexualité ;6 ( fall out) [contact lens, tooth, key, screw, nail] tomber ; [electrical plug] se débrancher ; [sink plug] sortir ; [contents, stuffing] sortir ; [cork] s'enlever ; his hair is coming out il commence à perdre ses cheveux ;7 ( be emitted) [water, air, smoke] sortir (through par) ; the water comes out of this hole l'eau sort par ce trou ;9 ( be deleted) [reference, sentence] être éliminé ;10 (be published, issued) [magazine, novel] paraître ; [album, film, model, product] sortir ;11 ( become known) [feelings] se manifester ; [message, meaning] ressortir ; [details, facts, full story] être révélé ; [results] être connu ; [secret] être divulgué ; it came out that on a appris que ; if it ever comes out that it was my fault si on découvre un jour que c'était de ma faute ; the truth is bound to come out la vérité finira forcément par se savoir ; so that's what you think-it's all coming out now! c'est ça que tu penses-tu finis par l'avouer! ;12 Phot, Print [photo, photocopy] être réussi ; the photos didn't come out (well) les photos ne sont pas réussies ; red ink won't come out on the photocopy l'encre rouge ne donnera rien sur la photocopie ;13 ( end up) to come out at 200 dollars [cost, bill] s'élever à 200 dollars ; the jumper came out too big le pull était trop grand ; the total always comes out the same le total est toujours le même ;14 ( say) to come out with sortir [excuse] ; raconter [nonsense, rubbish] ; I knew what I wanted to say but it came out wrong je savais ce que je voulais dire mais je me suis mal exprimé ; whatever will she come out with next? qu'est-ce qu'elle va encore nous sortir ○ ? ; to come straight out with it le dire franchement ;15 ( enter society) faire ses débuts dans le monde.■ come over:1 ( drop in) venir ; come over for a drink venez prendre un verre ; to come over to do venir faire ;2 ( travel) venir ; they came over on the ferry ils sont venus en ferry ; she's coming over on the 10 am flight elle arrive par l'avion de 10 heures ; she often comes over to France elle vient souvent en France ; their ancestors came over with the Normans leurs ancêtres sont venus ici au temps des Normands ;3 ( convey impression) [message, meaning] passer ; [feelings, love] transparaître ; to make one's feelings come over exprimer ses sentiments ; to come over very well [person] donner une très bonne impression ; to come over as donner l'impression d'être [lazy, honest] ;4 ○ ( suddenly become) to come over all embarrassed se sentir gêné tout à coup ; to come over all shivery se sentir fiévreux/-euse tout à coup ; to come over all faint être pris de vertige tout d'un coup ;▶ come over [sb] [feeling] envahir ; what's come over you? qu'est-ce qui te prend? ; I don't know what came over me je ne sais pas ce qui m'a pris.1 ( regain consciousness) reprendre connaissance ;2 ( make a detour) faire un détour (by par) ;3 ( circulate) [steward, waitress] passer ;4 ( visit) venir ; to come round and do venir faire ; to come round for dinner/drinks venir dîner/prendre un verre ;5 ( occur) [event] avoir lieu ; the elections are coming round again les élections auront bientôt lieu ; by the time Christmas comes round à Noël ;6 ( change one's mind) changer d'avis ; to come round to an idea/to my way of thinking se faire à une idée/à ma façon de voir les choses ;7 Naut [boat] venir au vent.■ come through:1 ( survive) s'en tirer ;3 ( arrive) the fax/the call came through at midday nous avons reçu le fax/l'appel à midi ; my posting has just come through je viens de recevoir ma mutation ; she's still waiting for her visa/her results to come through elle n'a toujours pas reçu son visa/ses résultats ;4 ( emerge) [personality, qualities] apparaître ;▶ come through [sth]1 ( survive) se tirer de [crisis] ; se sortir de [recession] ; survivre à [operation, ordeal, war] ;■ come to:▶ come to ( regain consciousness) ( from faint) reprendre connaissance ; ( from trance) se réveiller ;▶ come to [sth]1 ( total) [shopping] revenir à ; [bill, expenditure, total] s'élever à ; both columns should come to the same figure les deux colonnes devraient donner le même total ; that comes to £40 cela fait 40 livres sterling ;2 ( result in) aboutir à ; if it comes to a fight si on en vient à se battre ; all her plans came to nothing aucun de ses projets ne s'est réalisé ; did the plans come to anything? est-ce que les projets ont abouti? ; all our efforts came to nothing tous nos efforts ont été vains ; I never thought it would come to this je n'aurais jamais imaginé que les choses en arriveraient là ; it may not come to that ce ne sera peut-être pas nécessaire.■ come under:▶ come under [sth]1 ( be subjected to) to come under scrutiny faire l'objet d'un examen minutieux ; to come under suspicion être soupçonné ; to come under threat être menacé ; we're coming under pressure to do on fait pression sur nous pour faire ;2 ( be classified under) (in library, shop) être classé dans le rayon [reference, history] ; Dali comes under Surrealism Dali fait partie des surréalistes.■ come up:▶ come up1 ( arise) [problem, issue, matter] être soulevé ; [name] être mentionné ; to come up in conversation [subject] être abordé dans la conversation ; this type of question may come up c'est le genre de question qui pourrait être posée ;2 (be due, eligible) to come up for re-election se représenter aux élections ; my salary comes up for review in April mon salaire sera révisé en avril ; the car is coming up for its annual service la voiture va avoir sa révision annuelle ;3 ( occur) [opportunity] se présenter ; something urgent has come up j'ai quelque chose d'urgent à faire ; a vacancy has come up une place s'est libérée ;5 Jur [case, hearing] passer au tribunal ; to come up before [case] passer devant ; [person] comparaître devant.▶ come up against [sth] se heurter à [problem, prejudice, opposition].■ come up with:▶ come up with [sth] trouver [answer, idea, money].■ come upon:▶ come upon [sth] tomber sur [book, reference] ; trouver [idea] ;▶ come upon [sb] rencontrer, tomber ○ sur [friend]. -
7 kind
A n1 (sort, type) sorte f, genre m, type m ; this kind of book/film ce genre or type de livre/film ; this kind of dog/person ce genre de chien/personne ; all kinds of people/cars/music/activities, people/cars/music/activities of all kinds toutes sortes de gens/de voitures/de musiques/d'activités ; various kinds of cheese/car, cheeses/cars of various kinds diverses sortes de fromages/de voitures ; what kind of dog/car is it? qu'est-ce que c'est comme chien/voiture? ; what kind of person is she? comment est-elle? ; what kind of person does he think I am? pour qui me prend-il? ; what kind of (a) person would do a thing like that? qui pourrait faire une chose pareille? ; what kind of a question/an answer is that? qu'est-ce que c'est que cette question/cette réponse? ; what kind of talk is that? en voilà des façons de parler! ; I won't do anything of the kind je n'en ferai rien ; I don't believe anything of the kind je n'en crois rien ; ideas of a dangerous/subversive kind des idées dangereuses/subversives ; decisions of a difficult/momentous kind des décisions difficiles/capitales ; a criminal/racist of the worst kind un criminel/un raciste de la pire espèce ; they could find no information/food of any kind, they could not find any kind of information/food ils n'ont pas trouvé la moindre information/nourriture ; this sculpture is the oldest (example) of its kind c'est la plus vieille sculpture du genre ; this is the only one of its kind, this is one of a kind c'est unique en son genre ; he must be some kind of idiot/sadist ça doit être un imbécile/un sadique ; a picture of some kind un quelconque tableau ; they needed some kind of success/progress ils avaient besoin d'avoir du succès/de faire des progrès ; I think it's some kind of detective story/cleaning device ce doit être une histoire policière/un système de nettoyage ; ‘what do you need?’-‘books, toys, that kind of thing’ ‘de quoi avez-vous besoin?’-‘de livres, de jouets, ce genre de choses’ ; I like tennis, squash, that kind of thing j'aime le tennis, le squash, ce genre de sport ; what kind of thing(s) does he like/do? qu'est-ce qu'il aime/fait? ; that's my kind of film/man! c'est le genre de film/d'homme que j'aime! ; that's the kind of person I am/she is je suis/elle est comme ça ; I'm not/he's not that kind of person ce n'est pas mon/son genre ; she's not the kind of person who tells lies ou to tell lies ce n'est pas son genre de mentir ; they found a solution of a kind ils ont trouvé une solution qui n'était pas merveilleuse ; it's wine/butter of a kind c'est du vin/du beurre de mauvaise qualité ;2 ( expressing vague classification) a kind of une sorte de ; a kind of handbag/toy/soup une sorte de sac à main/de jouet/de soupe ; a kind of anarchist/genius/servant une sorte d'anarchiste/de génie/de serviteur ; a kind of depression/intuition une sorte de dépression/d'intuition ; I heard a kind of rattling noise j'ai entendu comme un cliquetis ; I felt a kind of apprehension j'ai ressenti une certaine appréhension ;3 ( classified type) espèce f, genre m ; I know your/his kind je connais les gens de votre/son espèce ; they stick with their own kind ils ne fréquentent que les gens de leur espèce.1 ( in goods) en nature ; to pay in kind payer en nature ;2 ( in same way) to repay sb in kind ( good deed) rendre la pareille à qn ; ( bad deed) rendre la monnaie de sa pièce à qn ;3 ( in essence) they are/are not different in kind ils sont/ils ne sont pas très différents.C ○ kind of adv phr he's kind of cute/forgetful/clever il est plutôt mignon/distrait/intelligent ; they were kind of frightened/happy en fait, ils avaient un peu peur/ça leur faisait plutôt plaisir ; I kind of like him en fait, je l'aime bien ; we kind of thought/heard that… nous pensions/avons entendu dire que… ; ‘is it interesting/dangerous?’-‘kind of’ ‘est-ce que c'est intéressant/dangereux?’-‘plutôt, oui’ ; ‘did you have a good time?’-‘kind of’ ‘est-ce que vous vous êtes bien amusés?’-‘oui, c'était pas mal’.D adj (caring, helpful) [person] gentil/-ille ; [act] bon/bonne ; [remark, gesture, words] gentil/-ille ; [thought] délicat ; to be kind to sb être gentil avec qn ; ‘Sudso is kind to your hands/skin’ ‘Sudso respecte vos mains/votre peau’ ; to be kind to animals bien traiter les animaux ; the critics were not kind to the play les critiques n'ont pas épargné la pièce ; life has been kind to me j'ai eu de la chance dans la vie ; life has not been kind to him la vie ne l'a pas épargné ; time has been kind to him il ne fait pas son âge ; that's very kind of you c'est très gentil/aimable de votre part ; it's very kind of you/him to give us a lift/lend me some money c'est très gentil de ta/sa part de nous ramener/de me prêter de l'argent ; ( in polite formulas) would you be kind enough ou so kind as to pass me the salt? auriez-vous l'amabilité de me passer le sel ; she was kind enough to give me a lift home/offer me a drink elle a eu la gentillesse de me ramener/de m'offrir un verre ; ‘you're too kind!’ ‘vous êtes trop aimable!’ -
8 come
come [kʌm]∎ she won't come when she's called elle ne vient pas quand on l'appelle;∎ here come the children voici les enfants qui arrivent;∎ here he comes! le voilà qui arrive!;∎ it's stuck - ah, no, it's coming! c'est coincé - ah, non, ça vient!;∎ coming! j'arrive!;∎ come here! venez ici!; (to dog) au pied!;∎ come to the office tomorrow passez ou venez au bureau demain;∎ he came to me for advice il est venu me demander conseil;∎ you've come to the wrong person vous vous adressez à la mauvaise personne;∎ you've come to the wrong place vous vous êtes trompé de chemin, vous faites fausse route;∎ if you're looking for sun, you've come to the wrong place si c'est le soleil que vous cherchez, il ne fallait pas venir ici;∎ please come this way par ici ou suivez-moi s'il vous plaît;∎ I come this way every week je passe par ici toutes les semaines;∎ American come and look, come look venez voir;∎ familiar come and get it! à la soupe!;∎ he came whistling up the stairs il a monté l'escalier en sifflant;∎ a car came hurtling round the corner une voiture a pris le virage à toute vitesse;∎ people are constantly coming and going il y a un va-et-vient continuel;∎ fashions come and go la mode change tout le temps;∎ after many years had come and gone après bien des années;∎ familiar I don't know whether I'm coming or going je ne sais pas où j'en suis;∎ you have come a long way vous êtes venu de loin; figurative (made progress) vous avez fait du chemin;∎ the computer industry has come a very long way since then l'informatique a fait énormément de progrès depuis ce temps-là;∎ also figurative to come running arriver en courant;∎ we could see him coming a mile off on l'a vu venir avec ses gros sabots;∎ figurative you could see it coming on l'a vu venir de loin, c'était prévisible;∎ proverb everything comes to him who waits tout vient à point à qui sait attendre(b) (as guest, visitor) venir;∎ can you come to my party on Saturday night? est-ce que tu peux venir à ma soirée samedi?;∎ I'm sorry, I can't come (je suis) désolé, je ne peux pas venir;∎ would you like to come for lunch/dinner? voulez-vous venir déjeuner/dîner?;∎ I can only come for an hour or so je ne pourrai venir que pour une heure environ;∎ come for a ride in the car viens faire un tour en voiture;∎ she's come for her money elle est venue prendre son argent;∎ Angela came and we had a chat Angela est venue et on a bavardé;∎ they came for a week and stayed a month ils sont venus pour une semaine et ils sont restés un mois;∎ he couldn't have come at a worse time il n'aurait pas pu tomber plus mal∎ to come in time/late arriver à temps/en retard;∎ I've just come from the post office j'arrive de la poste à l'instant;∎ we came to a small town nous sommes arrivés dans une petite ville;∎ the time has come to tell the truth le moment est venu de dire la vérité;∎ to come to the end of sth arriver à la fin de qch;∎ I was coming to the end of my stay mon séjour touchait à sa fin;∎ there will come a point when… il viendra un moment où…;∎ when you come to the last coat of paint… quand tu en seras à la dernière couche de peinture…;∎ (reach) her hair comes (down) to her waist ses cheveux lui arrivent à la taille;∎ the mud came (up) to our knees la boue nous arrivait ou venait (jusqu') aux genoux(d) (occupy specific place, position) venir, se trouver;∎ the address comes above the date l'adresse se met au-dessus de la date;∎ my birthday comes before yours mon anniversaire vient avant ou précède le tien;∎ a colonel comes before a lieutenant un colonel a la préséance sur un lieutenant;∎ Friday comes after Thursday vendredi vient après ou suit jeudi;∎ that speech comes in Act 3/on page 10 on trouve ce discours dans l'acte 3/à la page 10;∎ the fireworks come next le feu d'artifice est après;∎ what comes after the performance? qu'est-ce qu'il y a après la représentation?(e) (occur, happen) arriver, se produire;∎ when my turn comes, when it comes to my turn quand ce sera (à) mon tour, quand mon tour viendra;∎ such an opportunity only comes once in your life une telle occasion ne se présente qu'une fois dans la vie;∎ he has a birthday coming son anniversaire approche;∎ there's a storm coming un orage se prépare;∎ success was a long time coming la réussite s'est fait attendre;∎ take life as it comes prenez la vie comme elle vient;∎ Christmas comes but once a year il n'y a qu'un Noël par an;∎ Bible it came to pass that… il advint que…;∎ come what may advienne que pourra, quoi qu'il arrive ou advienne∎ the idea just came to me one day l'idée m'est soudain venue un jour;∎ suddenly it came to me (I remembered) tout d'un coup, je m'en suis souvenu; (I had an idea) tout d'un coup, j'ai eu une idée;∎ I said the first thing that came into my head or that came to mind j'ai dit la première chose qui m'est venue à l'esprit;∎ the answer came to her elle a trouvé la réponse∎ writing comes naturally to her écrire lui est facile, elle est douée pour l'écriture;∎ a house doesn't come cheap une maison coûte ou revient cher;∎ the news came as a shock to her la nouvelle lui a fait un choc;∎ her visit came as a surprise sa visite nous a beaucoup surpris;∎ it comes as no surprise to learn he's gone (le fait) qu'il soit parti n'a rien de surprenant;∎ he's as silly as they come il est sot comme pas un;∎ they don't come any tougher than Big Al on ne fait pas plus fort que Big Al;∎ it'll all come right in the end tout cela va finir par s'arranger;∎ the harder they come the harder they fall plus dure sera la chute(h) (be available) exister;∎ this table comes in two sizes cette table existe ou se fait en deux dimensions;∎ the dictionary comes with a magnifying glass le dictionnaire est livré avec une loupe∎ it was a dream come true c'était un rêve devenu réalité;∎ to come unhooked se décrocher;∎ to come unravelled se défaire;∎ the buttons on my coat keep coming undone mon manteau se déboutonne toujours∎ she came to trust him elle en est venue à ou elle a fini par lui faire confiance;∎ we have come to expect this kind of thing nous nous attendons à ce genre de chose maintenant;∎ how did you come to lose your umbrella? comment as-tu fait pour perdre ton parapluie?;∎ how did the door come to be open? comment se fait-il que la porte soit ouverte?;∎ (now that I) come to think of it maintenant que j'y songe, réflexion faite;∎ it's not much money when you come to think of it ce n'est pas beaucoup d'argent quand vous y réfléchissez(k) (be owing, payable)∎ I still have £5 coming (to me) on me doit encore 5 livres;∎ there'll be money coming from her uncle's will elle va toucher l'argent du testament de son oncle;∎ he got all the credit coming to him il a eu tous les honneurs qu'il méritait;∎ familiar you'll get what's coming to you tu l'auras cherché ou voulu;∎ familiar he had it coming (to him) il ne l'a pas volé∎ a smile came to her lips un sourire parut sur ses lèvres ou lui vint aux lèvres∎ how come? comment ça?;∎ familiar come again? quoi?;∎ American how's it coming? comment ça va?;∎ come to that à propos, au fait;∎ I haven't seen her in weeks, or her husband, come to that ça fait des semaines que je ne l'ai pas vue, son mari non plus d'ailleurs;∎ if it comes to that, I'd rather stay home à ce moment-là ou à ce compte-là, je préfère rester à la maison;∎ don't come the fine lady with me! ne fais pas la grande dame ou ne joue pas à la grande dame avec moi!;∎ don't come the innocent! ne fais pas l'innocent!;∎ British familiar don't come it with me! (try to impress) n'essaie pas de m'en mettre plein la vue!; (lord it over) pas la peine d'être si hautain avec moi!;∎ the days to come les prochains jours, les jours qui viennent;∎ the battle to come la bataille qui va avoir lieu;∎ Religion the life to come l'autre vie;∎ in times to come à l'avenir;∎ for some time to come pendant quelque temps;∎ that will not be for some time to come ce ne sera pas avant quelque temps∎ (by) come tomorrow/Tuesday you'll feel better vous vous sentirez mieux demain/mardi;∎ I'll have been here two years come April ça fera deux ans en avril que je suis là;∎ come the revolution you'll all be out of a job avec la révolution, vous vous retrouverez tous au chômage∎ come, come!, come now! allons!, voyons!4 noun∎ it came about that… il arriva ou il advint que…;∎ how could such a mistake come about? comment une telle erreur a-t-elle pu se produire?;∎ the discovery of penicillin came about quite by accident la pénicilline a été découverte tout à fait par hasard(a) (walk, travel across → field, street) traverser;∎ as we stood talking she came across to join us pendant que nous discutions, elle est venue se joindre à nous∎ to come across well/badly (at interview) faire une bonne/mauvaise impression, bien/mal passer; (on TV) bien/mal passer;∎ he never comes across as well on film as in the theatre il passe mieux au théâtre qu'à l'écran;∎ he came across as a total idiot il donnait l'impression d'être complètement idiot∎ the author's message comes across well le message de l'auteur passe bien;∎ her disdain for his work came across le mépris qu'elle avait pour son travail transparaissait∎ we came across an interesting problem on a été confrontés à ou on est tombés sur un problème intéressant;∎ she reads everything she comes across elle lit tout ce qui lui tombe sous la mainfamiliar (give → information) donner□, fournir□ ; (→ help) offrir□ ; (→ money) raquer, se fendre de;∎ he came across with the money he owed me il m'a filé le fric qu'il me devait;∎ the crook came across with the names of his accomplices l'escroc a vendu ses complices(pursue) poursuivre;∎ he came after me with a stick il m'a poursuivi avec un bâton(a) (encouraging, urging)∎ come along, drink your medicine! allez, prends ou bois ton médicament!;∎ come along, we're late! dépêche-toi, nous sommes en retard!(b) (accompany) venir, accompagner;∎ she asked me to come along (with them) elle m'a invité à aller avec eux ou à les accompagner(c) (occur, happen) arriver, se présenter;∎ an opportunity like this doesn't come along often une telle occasion ne se présente pas souvent;∎ don't accept the first job that comes along ne prenez pas le premier travail qui se présente;∎ he married the first woman that came along il a épousé la première venue∎ the patient is coming along well le patient se remet bien;∎ the work isn't coming along as expected le travail n'avance pas comme prévu;∎ how's your computer class coming along? comment va ton cours d'informatique?(object → come to pieces) se démonter; (→ break) se casser; (project, policy) échouer;∎ to come apart at the seams (garment) se défaire aux coutures;∎ the book came apart in my hands le livre est tombé en morceaux quand je l'ai pris;∎ figurative under pressure he came apart sous la pression il a craqué(attack) attaquer, se jeter sur;∎ he came at me with a knife il s'est jeté sur moi avec un couteau;∎ figurative questions came at me from all sides j'ai été assailli de questions∎ come away from that door! écartez-vous de cette porte!;∎ I came away with the distinct impression that all was not well je suis reparti avec la forte impression que quelque chose n'allait pas;∎ he asked her to come away with him (elope) il lui a demandé de s'enfuir avec lui; British (go on holiday) il lui a demandé de partir avec lui(b) (separate) partir, se détacher;∎ the page came away in my hands la page m'est restée dans les mains∎ he came back with me il est revenu avec moi;∎ to come back home rentrer (à la maison);∎ figurative the colour came back to her cheeks elle reprit des couleurs;∎ we'll come back to that question later nous reviendrons à cette question plus tard;∎ to come back to what we were saying pour en revenir à ce que nous disions∎ it's all coming back to me tout cela me revient (à l'esprit ou à la mémoire);∎ her name will come back to me later son nom me reviendra plus tard∎ they came back with an argument in favour of the project ils ont répondu par un argument en faveur du projet∎ he came back strongly in the second set il a bien remonté au deuxième set;∎ they came back from 3-0 down ils ont remonté de 3 à 0brouiller, éloigner;∎ he came between her and her friend il l'a brouillée avec son amie, il l'a éloignée de son amie;∎ we mustn't let a small disagreement come between us nous n'allons pas nous disputer à cause d'un petit malentendu➲ come by(stop by) passer, venir(acquire → work, money) obtenir, se procurer; (→ idea) se faire;∎ jobs are hard to come by il est difficile de trouver du travail;∎ how did you come by this camera/those bruises? comment as-tu fait pour avoir cet appareil-photo/ces bleus?;∎ how did she come by all that money? comment s'est-elle procuré tout cet argent?;∎ how on earth did he come by that idea? où est-il allé chercher cette idée?(descend → ladder, stairs) descendre; (→ mountain) descendre, faire la descente de(a) (descend → from ladder, stairs) descendre; (→ from mountain etc) descendre, faire la descente; (plane → crash) s'écraser; (→ land) atterrir;∎ to come down to breakfast descendre déjeuner ou prendre le petit déjeuner;∎ come down from that tree! descends de cet arbre!;∎ they came down to Paris ils sont descendus à Paris;∎ hem-lines are coming down this year les jupes rallongent cette année;∎ he's come down in the world il a déchu;∎ you'd better come down to earth tu ferais bien de revenir sur terre ou de descendre des nues∎ rain was coming down in sheets il pleuvait des cordes;∎ the ceiling came down le plafond s'est effondré∎ the dress comes down to my ankles la robe descend jusqu'à mes chevilles;∎ her hair came down to her waist les cheveux lui tombaient ou descendaient jusqu'à la taille(d) (decrease) baisser;∎ he's ready to come down 10 percent on the price il est prêt à rabattre ou baisser le prix de 10 pour cent(e) (be passed down) être transmis (de père en fils);∎ this custom comes down from the Romans cette coutume nous vient des Romains;∎ the necklace came down to her from her great-aunt elle tient ce collier de sa grand-tante(f) (reach a decision) se prononcer;∎ the majority came down in favour of/against abortion la majorité s'est prononcée en faveur de/contre l'avortement;∎ to come down on sb's side décider en faveur de qn(g) (be removed) être défait ou décroché;∎ that wallpaper will have to come down il va falloir enlever ce papier peint;∎ the Christmas decorations are coming down today aujourd'hui, on enlève les décorations de Noël;∎ the tree will have to come down (be felled) il faut abattre cet arbre;∎ these houses are coming down soon on va bientôt démolir ces maisons∎ the boss came down hard on him le patron lui a passé un de ces savons;∎ one mistake and he'll come down on you like a ton of bricks si tu fais la moindre erreur, il te tombera sur le dos∎ they came down on me to sell the land ils ont essayé de me faire vendre le terrain□(amount) se réduire à, se résumer à;∎ it all comes down to what you want to do tout cela dépend de ce que vous souhaitez faire;∎ it all comes down to the same thing tout cela revient au même;∎ that's what his argument comes down to voici à quoi se réduit son raisonnement(become ill) attraper;∎ he came down with a cold il s'est enrhumé, il a attrapé un rhume(present oneself) se présenter;∎ more women are coming forward as candidates davantage de femmes présentent leur candidature;∎ the police have appealed for witnesses to come forward la police a demandé aux témoins de se faire connaître∎ the townspeople came forward with supplies les habitants de la ville ont offert des provisions;∎ he came forward with a new proposal il a fait une nouvelle proposition;∎ Law to come forward with evidence présenter des preuvesvenir;∎ she comes from China elle vient ou elle est originaire de Chine;∎ to come from a good family être issu ou venir d'une bonne famille;∎ this word comes from Latin ce mot vient du latin;∎ this wine comes from the south of France ce vin vient du sud de la France;∎ this passage comes from one of his novels ce passage est extrait ou provient d'un de ses romans;∎ that's surprising coming from him c'est étonnant de sa part;∎ a sob came from his throat un sanglot s'est échappé de sa gorge;∎ familiar I'm not sure where he's coming from je ne sais pas très bien ce qui le motive□∎ come in! entrez!;∎ they came in through the window ils sont entrés par la fenêtre;∎ come in now, children, it's getting dark rentrez maintenant, les enfants, il commence à faire nuit;∎ British familiar Mrs Brown comes in twice a week (to clean) Madame Brown vient (faire le ménage) deux fois par semaine(b) (plane, train) arriver(c) (in competition) arriver;∎ she came in second elle est arrivée deuxième(d) (be received → money, contributions) rentrer;∎ there isn't enough money coming in to cover expenditure l'argent qui rentre ne suffit pas à couvrir les dépenses;∎ how much do you have coming in every week? combien touchez-vous ou encaissez-vous chaque semaine?∎ news is just coming in of a riot in Red Square on nous annonce à l'instant des émeutes sur la place Rouge∎ come in car number 1, over j'appelle voiture 1, à vous;∎ come in Barry Stewart from New York à vous, Barry Stewart à New York∎ when do endives come in? quand commence la saison des endives?;∎ leather has come in le cuir est à la mode ou en vogue∎ these gloves come in handy or useful for driving ces gants sont bien commodes ou utiles pour conduire∎ where do I come in? quel est mon rôle là-dedans?;∎ this is where the law comes in c'est là que la loi intervient;∎ he should come in on the deal il devrait participer à l'opération;∎ I'd like to come in on this (conversation) j'aimerais dire quelques mots là-dessus ou à ce sujet(be object of → abuse, reproach) subir;∎ to come in for criticism être critiqué, être l'objet de critiques;∎ the government came in for a lot of criticism over its handling of the crisis le gouvernement a été très critiqué pour la façon dont il gère la crise;∎ to come in for praise être félicité(be given a part in) prendre part à;∎ they let him come in on the deal ils l'ont laissé prendre part à l'affaire∎ they came into a fortune (won) ils ont gagné une fortune; (inherited) ils ont hérité d'une fortune(b) (play a role in) jouer un rôle;∎ it's not simply a matter of pride, though pride does come into it ce n'est pas une simple question de fierté, bien que la fierté joue un certain rôle;∎ money doesn't come into it! l'argent n'a rien à voir là-dedans!résulter de;∎ what will come of it? qu'en adviendra-t-il?, qu'en résultera-t-il?;∎ no good will come from or of it ça ne mènera à rien de bon, il n'en résultera rien de bon;∎ let me know what comes of the meeting faites-moi savoir ce qui ressortira de la réunion;∎ that's what comes from listening to you! voilà ce qui arrive quand on vous écoute!➲ come off(a) (fall off → of rider) tomber de; (→ of button) se détacher de, se découdre de; (→ of handle, label) se détacher de; (of tape, wallpaper) se détacher de, se décoller de; (be removed → of stain, mark) partir de, s'enlever de∎ to come off the pill arrêter (de prendre) la pilule(c) (climb down from, leave → wall, ladder etc) descendre de;∎ to come off a ship/plane débarquer d'un navire/d'un avion;∎ I've just come off the night shift (finished work) je viens de quitter l'équipe de nuit; (finished working nights) je viens de finir le travail de nuit∎ oh, come off it! allez, arrête ton char!(a) (rider) tomber; (button) se détacher, se découdre; (handle, label) se détacher; (stain, mark) partir, s'enlever; (tape, wallpaper) se détacher, se décoller;∎ the handle came off in his hand la poignée lui est restée dans la main(c) (fare, manage) s'en sortir, se tirer de;∎ you came off well in the competition tu t'en es bien tiré au concours;∎ to come off best gagner(d) familiar (happen) avoir lieu□, se passer□ ; (be carried through) se réaliser□ ; (succeed) réussir□ ;∎ did the game come off all right? le match s'est bien passé?;∎ my trip to China didn't come off mon voyage en Chine n'a pas eu lieu;∎ his plan didn't come off son projet est tombé à l'eau∎ I'll come on after (you) je vous suivrai(b) (in imperative) come on! (with motion, encouraging, challenging) vas-y!, allez!; (hurry) allez!; familiar (expressing incredulity) tu rigoles!;∎ come on Scotland! allez l'Écosse!;∎ come on in/up! entre/monte donc!;∎ oh, come on, for goodness sake! allez, arrête!∎ how is your work coming on? où en est votre travail?;∎ my roses are coming on nicely mes rosiers se portent bien;∎ her new book is coming on quite well son nouveau livre avance bien;∎ he's coming on in physics il fait des progrès en physique∎ as night came on quand la nuit a commençé à tomber;∎ it's coming on to rain il va pleuvoir;∎ I feel a headache/cold coming on je sens un mal de tête qui commence/que je m'enrhume(e) (start functioning → electricity, gas, heater, lights, radio) s'allumer; (→ motor) se mettre en marche; (→ utilities at main) être mis en service;∎ has the water come on? y a-t-il de l'eau?(f) (behave, act)∎ don't come on all macho with me! ne joue pas les machos avec moi!;∎ familiar you came on a bit strong tu y es allé un peu fort∎ his new play is coming on on va donner sa nouvelle pièce(a) (proceed to consider) aborder, passer à;∎ I want to come on to the issue of epidemics je veux passer à la question des épidémies∎ she was coming on to me in a big way elle me draguait à fond(a) (exit, go out socially) sortir;∎ as we came out of the theatre au moment où nous sommes sortis du théâtre;∎ would you like to come out with me tonight? est-ce que tu veux sortir avec moi ce soir?;∎ figurative if he'd only come out of himself or out of his shell si seulement il sortait de sa coquille(b) (make appearance → stars, sun) paraître, se montrer; (→ flowers) sortir, éclore; figurative (→ book) paraître, être publié; (→ film) paraître, sortir; (→ new product) sortir;∎ to come out in a rash (person) se couvrir de boutons, avoir une éruption;∎ his nasty side came out sa méchanceté s'est manifestée;∎ I didn't mean it the way it came out ce n'est pas ce que je voulais dire∎ as soon as the news came out dès qu'on a su la nouvelle, dès que la nouvelle a été annoncée∎ when do your stitches come out? quand est-ce qu'on t'enlève tes fils?(e) (declare oneself publicly) se déclarer;∎ to come out strongly (for/against) se prononcer avec vigueur (pour/contre);∎ the governor came out against/for abortion le gouverneur s'est prononcé (ouvertement) contre/pour l'avortement;∎ familiar to come out (of the closet) (homosexual) révéler (publiquement) son homosexualité□, faire son come-out∎ the government came out of the deal badly le gouvernement s'est mal sorti de l'affaire;∎ everything will come out fine tout va s'arranger;∎ I came out top in maths j'étais premier en maths;∎ to come out on top gagner(h) (go into society) faire ses débuts ou débuter dans le monde∎ this sum won't come out je n'arrive pas à résoudre cette opération∎ the pictures came out well/badly les photos étaient très bonnes/n'ont rien donné;∎ the house didn't come out well la maison n'est pas très bien sur les photos∎ to come out of a document sortir d'un document(amount to) s'élever à∎ to come out in spots or a rash avoir une éruption de boutons(say) dire, sortir;∎ what will he come out with next? qu'est-ce qu'il va nous sortir encore?;∎ he finally came out with it il a fini par le sortir(a) (move, travel in direction of speaker) venir;∎ at the party she came over to talk to me pendant la soirée, elle est venue me parler;∎ do you want to come over this evening? tu veux venir à la maison ce soir?;∎ his family came over with the early settlers sa famille est arrivée ou venue avec les premiers pionniers;∎ I met him in the plane coming over je l'ai rencontré dans l'avion en venant∎ they came over to our side ils sont passés de notre côté;∎ he finally came over to their way of thinking il a fini par se ranger à leur avis∎ her speech came over well son discours a fait bon effet ou bonne impression;∎ he came over as honest il a donné l'impression d'être honnête;∎ he doesn't come over well on television il ne passe pas bien à la télévision;∎ her voice comes over well sa voix passe ou rend bien∎ he came over all funny (felt ill) il s'est senti mal tout d'un coup, il a eu un malaise; (behaved oddly) il est devenu tout bizarre;∎ to come over dizzy être pris de vertige;∎ to come over faint être pris d'une faiblesseaffecter, envahir;∎ a change came over him un changement se produisit en lui;∎ a feeling of fear came over him il a été saisi de peur, la peur s'est emparée de lui;∎ what has come over him? qu'est-ce qui lui prend?(a) (make a detour) faire le détour;∎ we came round by the factory nous sommes passés par ou nous avons fait le détour par l'usine(c) (occur → regular event)∎ don't wait for Christmas to come round n'attendez pas Noël;∎ when the championships/elections come round au moment des championnats/élections;∎ the summer holidays will soon be coming round again bientôt, ce sera de nouveau les grandes vacances(d) (change mind) changer d'avis;∎ he finally came round to our way of thinking il a fini par se ranger à notre avis;∎ they soon came round to the idea ils se sont faits à cette idée;∎ (change to better mood) don't worry, she'll soon come round ne t'en fais pas, elle sera bientôt de meilleure humeur(e) (recover consciousness) reprendre connaissance, revenir à soi; (get better) se remettre, se rétablir;∎ she's coming round after a bout of pneumonia elle se remet d'une pneumonie∎ his sense of conviction came through on voyait qu'il était convaincu;∎ her enthusiasm comes through in her letters son enthousiasme se lit dans ses lettres;∎ your call is coming through je vous passe votre communication;∎ you're coming through loud and clear je vous reçois cinq sur cinq;∎ figurative his message came through loud and clear son message a été reçu cinq sur cinq(b) (be granted, approved) se réaliser;∎ did your visa come through? avez-vous obtenu votre visa?;∎ my request for a transfer came through ma demande de mutation a été acceptée∎ he came through for us il a fait ce qu'on attendait de lui□ ;∎ did he come through on his promise? a-t-il tenu parole?□ ;∎ they came through with the documents ils ont fourni les documents□ ;∎ he came through with the money il a rendu l'argent comme prévu□∎ we came through marshland nous sommes passés par ou avons traversé des marais;∎ the rain came through my coat la pluie a traversé mon manteau;∎ water is coming through the roof l'eau s'infiltre par le toit∎ they came through the accident without a scratch ils sont sortis de l'accident indemnes;∎ I'm sure you will come through this crisis je suis sûr que tu te sortiras de cette crise;∎ she came through the exam with flying colours elle a réussi l'examen avec brio➲ come to(a) (recover consciousness) reprendre connaissance, revenir à soi∎ when it comes to physics, she's a genius pour ce qui est de la physique, c'est un génie;∎ when it comes to paying you can't see anyone for dust quand il faut payer, il n'y a plus personne(b) (amount to) s'élever à, se monter à;∎ how much did dinner come to? à combien s'élevait le dîner?;∎ her salary comes to £750 a month elle gagne 750 livres par mois;∎ the plan never came to anything le projet n'a abouti à rien;∎ that nephew of yours will never come to anything ton neveu n'arrivera jamais à rien∎ now we come to questions of health nous en venons maintenant aux questions de santé;∎ he got what was coming to him il n'a eu que ce qu'il méritait;∎ to come to a conclusion arriver à une conclusion;∎ to come to power accéder au pouvoir;∎ what is the world or what are things coming to? où va-t-on ?;∎ what are things coming to when there aren't even enough hospital beds available? où va-t-on s'il n'y a pas assez de lits dans les hôpitaux?;∎ I never thought it would come to this je ne me doutais pas qu'on en arriverait là;∎ let's hope it won't come to that espérons que nous n'en arrivions pas là∎ the two roads come together at this point les deux routes se rejoignent à cet endroit∎ everything came together at the final performance tout s'est passé à merveille pour la dernière représentation□∎ the government is coming under pressure to lower taxes le gouvernement subit des pressions visant à réduire les impôts(b) (be classified under) être classé sous;∎ that subject comes under "current events" ce sujet est classé ou se trouve sous la rubrique "actualités"∎ I come up to town every Monday je viens en ville tous les lundis;∎ they came up to Chicago ils sont venus à Chicago;∎ she came up the hard way elle a réussi à la force du poignet;∎ Military an officer who came up through the ranks un officier sorti du rang(c) (approach) s'approcher;∎ to come up to sb s'approcher de qn, aborder qn;∎ the students came up to him with their questions les étudiants sont venus le voir avec leurs questions;∎ it's coming up to five o'clock il est presque cinq heures;∎ coming up now on Channel 4, the seven o'clock news et maintenant, sur Channel 4, le journal de sept heures;∎ familiar one coffee, coming up! et un café, un!∎ my beans are coming up nicely mes haricots poussent bien(e) (come under consideration → matter) être soulevé, être mis sur le tapis; (→ question, problem) se poser, être soulevé; Law (→ accused) comparaître; (→ case) être entendu;∎ that problem has never come up ce problème ne s'est jamais posé;∎ the question of financing always comes up la question du financement se pose toujours;∎ the subject came up twice in the conversation le sujet est revenu deux fois dans la conversation;∎ your name came up twice on a mentionné votre nom deux fois;∎ she comes up for re-election this year son mandat prend fin cette année;∎ my contract is coming up for review mon contrat doit être révisé;∎ to come up before the judge or the court (accused) comparaître devant le juge; (case) être entendu par la cour;∎ her case comes up next Wednesday elle passe au tribunal mercredi prochain∎ to deal with problems as they come up traiter les problèmes au fur et à mesure;∎ she's ready for anything that might come up elle est prête à faire face à toute éventualité;∎ I can't make it, something has come up je ne peux pas venir, j'ai un empêchement;∎ I'll let you know if anything comes up (if I find further information) s'il y a du nouveau, je vous tiendrai au courant; (anything that is suitable) je vous tiendrai au courant si je vois quelque chose qui vous convienne∎ when the lights came up at the interval lorsque les lumières se rallumèrent à l'entracte∎ everything she eats comes up (again) elle vomit ou rejette tout ce qu'elle mange(i) (colour, wood etc)∎ the colour comes up well when it's cleaned la couleur revient bien au nettoyage∎ did their number come up? (in lottery) ont-ils gagné au loto?; figurative est-ce qu'ils ont touché le gros lot?(be confronted with) rencontrer;∎ they came up against some tough competition ils se sont heurtés à des concurrents redoutables(find unexpectedly → person) rencontrer par hasard, tomber sur; (→ object) trouver par hasard, tomber sur;∎ we came upon the couple just as they were kissing nous avons surpris le couple en train de s'embrasser∎ the mud came up to their knees la boue leur montait ou arrivait jusqu'aux genoux;∎ she comes up to his shoulder elle lui arrive à l'épaule;∎ we're coming up to the halfway mark nous atteindrons bientôt la moitié∎ his last book doesn't come up to the others son dernier livre ne vaut pas les autres;∎ to come up to sb's expectations répondre à l'attente de qn;∎ the play didn't come up to our expectations la pièce nous a déçus(offer, propose → money, loan) fournir; (think of → plan, suggestion) suggérer, proposer; (→ answer) trouver; (→ excuse) trouver, inventer;∎ they came up with a wonderful idea ils ont eu une idée géniale;∎ what will she come up with next? qu'est-ce qu'elle va encore inventer?ⓘ Come on down! Il s'agit de la formule consacrée du jeu télévisé The Price is Right (dont l'équivalent français est Le Juste prix) qui débuta en 1957 aux États-Unis, et dans les années 80 en Grande-Bretagne. L'animateur de l'émission prononçait ces paroles ("Descendez!") pour inviter les membres du public sélectionnés pour participer au jeu à venir le rejoindre sur la scène. Aujourd'hui on utilise cette formule plaisamment pour dire à quelqu'un d'approcher ou bien pour indiquer à quelqu'un qui doit prononcer un discours ou se produire sur scène qu'il est temps de prendre place.ⓘ Come up and see me sometime... Cette formule fut utilisée pour la première fois par Mae West dans le film de 1933 She Done Him Wrong (dont le titre français est Lady Lou); la citation exacte était en fait Why don't you come up sometime, see me? ("Pourquoi est-ce que tu ne monterais pas un de ces jours, pour me voir?"). Il s'agit de l'archétype de l'invitation au badinage. Encore aujourd'hui on utilise cette formule en imitant l'air canaille de Mae West. -
9 advertisement
nounAnzeige, dieTV advertisement — Fernsehspot, der
classified advertisement — Kleinanzeige, die
* * *noun ((also ad [æd], advert) a film, newspaper announcement, poster etc making something known, especially in order to persuade people to buy it: an advertisement for toothpaste on television; She replied to my advertisement for a secretary.) Anzeige, Werbung* * *ad·ver·tise·ment[ədˈvɜ:tɪsmənt, AM ˌædvɚˈtaɪzmənt]n Werbung f kein pl, Reklame f kein pl ( for für + akk); (in a newspaper) Anzeige f, Annonce f, Inserat nt ( for für + akk); (on a noticeboard) Aushang m ( for für + akk)the property \advertisements in a newspaper der Immobilienteil einer Zeitunghe's not a very good \advertisement for his firm er ist keine gute Reklame für seine Firma* * *[əd'vɜːtɪsmənt] (US) ["dvə'taɪzmənt]nTV advertisements —
70% of the magazine is made up of advertisements — die Zeitschrift besteht zu 70% aus Anzeigen or Werbung or Reklame
he is not a good advertisement for his school — er ist nicht gerade ein Aushängeschild für seine Schule
2) (= announcement) Anzeige fto put or place an advertisement in the paper (for sb/sth) — eine Anzeige (für jdn/etw) in die Zeitung setzen, (für jdn/etw) in der Zeitung inserieren
* * *1. (öffentliche) Anzeige, Ankündigung f (in einer Zeitung), Inserat n, Annonce f, (RADIO, TV) (Werbe)Spot m:advertisement columns Inseraten-, Anzeigenteil m;put an advertisement in the newspaper ein Inserat oder eine Anzeige aufgeben oder in die Zeitung setzennot be a good advertisement for fig keine gute Reklame sein fürad. abkadv. abk1. advance4. adversus, against6. advocate* * *nounAnzeige, dieTV advertisement — Fernsehspot, der
classified advertisement — Kleinanzeige, die
* * *(ad) n.Anzeige -n f. n.Ankündigung f.Anzeige -n f.Reklame -n f. -
10 material
1) материал
2) материальный
3) складский
4) вещество
5) вещественный
6) ткань
– accessory material
– acid-proof material
– acoustical material
– activated material
– active material
– alkali-resting material
– anisotropic material
– anode material
– anticorrosive material
– ash-shade material
– asphaltic material
– bar material
– base material
– binding material
– breeder material
– brittle material
– building material
– bulk material
– calcinable material
– ceramic material
– class of material
– classified material
– cleaning material
– cold-charge material
– combustible material
– comminuted material
– composite material
– composition material
– contact material
– container material
– corrosion-resistant material
– covering material
– crushed material
– crystalline material
– current-conducting material
– damping material
– depleted material
– diamagnetic material
– disperse material
– donor material
– doping material
– dryable material
– edible raw material
– elastic material
– elasto-plastic material
– electrooptic material
– electrotecnical material
– engineering material
– enriched material
– facing material
– ferroelectric material
– ferromagnetic material
– fettling material
– fibrous material
– film-forming material
– fire-proof material
– fire-resistant material
– fissible material
– flaw-detecting material
– floatable material
– fluorescent material
– frost-proof material
– glass-fibre material
– granular material
– grinding material
– heat-insulating material
– heterogeneous material
– high-energy material
– high-temperature material
– homogeneous material
– in-process material
– incidental material
– incompressible material
– inert material
– inflammable material
– inflexible material
– insulating material
– interplanetary material
– interstellar material
– investigated material
– ion-exchange material
– isotropic material
– joint-sealing material
– laser material
– laster material
– light-sensitive material
– loose material
– low-energy material
– low-grade material
– luminescent material
– lump material
– lunar material
– magnetic material
– magnetized material
– magneto-optic material
– magnetostrictive material
– material acquisitiveness
– material authority
– material constant
– material point
– material test
– miscible material
– molding material
– multilayer material
– natural material
– negative material
– non-edible raw material
– non-flammable material
– non-gray material
– non-magnetic material
– non-metallic material
– non-porous material
– nuclear material
– oil-resistant material
– optoacoustic material
– organic material
– ozone-resisting material
– packaging material
– packed material
– packing material
– paintwork material
– paramagnetic material
– parent material
– phase material
– photoelastic material
– photoemissive material
– photographic material
– piezoresistive material
– plastic material
– polymeric material
– porous material
– positive material
– powder material
– printed material
– raw material
– reflecting material
– refracting material
– road-building material
– roofing material
– saving in material
– scarce material
– sealing material
– section material
– semiconducting material
– settling material
– sheet material
– shielding material
– single material
– single-phase material
– sintered material
– slag-forming material
– solar material
– sound-absorbing material
– sound-damping material
– source material
– sponge material
– steam-cured material
– stowage material
– tanning material
– thermomagnetic material
– thermoplastic material
– thin-film material
– tool material
– transfer of material
– translucent material
– transparent material
– traverse material
– upholstery material
– viscoelastic material
– wrapping material
breadth of rolled material — ширина прокатываемого материала
electrical insulating material — электроизоляционный материал
geksanit borazon material — <engin.> гексанит
hard magnetic material — магнитно-жесткий материал, <phys.> материал магнитнотвердый
hydraulic binding material — вяжущий гидравлический материал
ismit borazon material — <tech.> исмит
kubonit borazon material — <tech.> кубонит
soft magnetic material — магнитно-мягкий материал, <phys.> материал магнитномягкий
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11 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
12 sell
sell [sel](pt & pp sold [səʊld])1 noun∎ to sell sb sth or sth to sb vendre qch à qn;∎ he sold me his car for $1,000 il m'a vendu sa voiture (pour) 1000 dollars;∎ stamps are now also sold in some shops les timbres sont maintenant vendus aussi dans certains magasins;∎ he sells computers for a living il gagne sa vie en vendant des ordinateurs;∎ a shop that sells clothes/furniture un magasin de vêtements/meubles;∎ the book sold 50,000 copies, 50,000 copies of the book were sold le livre s'est vendu à 50 000 exemplaires;∎ to sell sth for cash vendre qch au comptant;∎ to sell sth on credit vendre qch à crédit;∎ to sell sth cheap vendre qch à bas prix;∎ to sell sth at a loss vendre qch à perte;∎ they sell the cassettes at £3 each ils vendent les cassettes 3 livres pièce;∎ she was sold into slavery/prostitution on l'a vendue comme esclave/prostituée;∎ she sold her body or herself to buy food elle s'est prostituée pour acheter à manger;∎ they sold classified information to our competitors ils ont vendu des renseignements confidentiels à nos concurrents;∎ he sold state secrets to the enemy il a vendu des secrets d'État à l'ennemi;∎ he'd sell his own grandmother for a pint of beer il vendrait son âme pour une bière;∎ to sell one's soul to the devil vendre son âme au diable;∎ humorous I'd sell my soul for a holiday in the Caribbean je ferais ou donnerais n'importe quoi pour passer des vacances aux Caraïbes;∎ to sell oneself short ne pas se montrer à sa juste valeur;∎ don't sell yourself short il faut vous mettre en valeur;∎ I'm often accused of selling the country short on m'accuse souvent de donner une mauvaise image du pays;∎ familiar we were sold a pup or a dud (cheated) on nous a roulés; (sold rubbish) on nous a vendu de la camelote;∎ to sell sb down the river trahir qn(b) (cause to be sold) faire vendre;∎ what really sells newspapers is scandal ce sont les scandales qui font vraiment vendre les journaux;∎ you need a star to sell the movie (to backers) il faut une star dans la distribution du film pour intéresser les investisseurs potentiels; (to the public) il faut une star dans la distribution du film pour attirer le public(c) (promote → idea, image, policy) faire accepter;∎ she sold the idea to the whole council elle a fait accepter l'idée à tout le conseil;∎ to sell an idea to the electorate faire passer une idée auprès des électeurs;∎ a campaign to sell the new party une campagne de publicité pour le nouveau parti;∎ as a politician, it is important to be able to sell yourself les hommes politiques doivent savoir se mettre en valeur∎ she tried to sell me some story or line about running out of petrol elle a essayé de me faire avaler une histoire de panne d'essence∎ we've been sold! on s'est fait avoir ou posséder!∎ the record is selling well le disque se vend bien;∎ the cakes sell for or at 70 pence each les gâteaux se vendent (à) ou valent 70 pence pièce;∎ shares in the company are selling at 109 pence les actions de cette compagnie s'échangent à 109 pence;∎ to sell like hot cakes se vendre comme des petits pains(b) (person, shop) vendre;∎ sorry, I'm not interested in selling désolé, je ne cherche pas à vendre;∎ Stock Exchange to sell short vendre à découvert►► American sell date date f limite de vente;Stock Exchange sell order injonction f à la vente;Stock Exchange sell price prix m (du) comptantrevendrevendre à terme∎ to sell sth forward vendre qch à terme∎ the house was sold off to pay debts la maison a été vendue pour régler des créances;∎ they're selling the plates off at bargain prices ils liquident les assiettes à des prix défiant toute concurrencerevendre (en faisant du bénéfice)➲ sell out∎ the tickets are sold out tous les billets ont été vendus(b) (betray → person, principles) trahir(c) Stock Exchange vendre, réaliser(a) Commerce (sell business) vendre son commerce; (sell stock) liquider (son stock); (run out) vendre ou écouler tout le stock;∎ my father sold out and retired mon père a vendu son affaire et a pris sa retraite;∎ he sold out to some Japanese investors il a vendu à des investisseurs japonais;∎ we've sold out of sugar nous n'avons plus de sucre, nous avons vendu ou écoulé tout notre stock de sucre∎ to sell out to sb vendre ses parts à qn(c) (betray one's principles) renier ses principes;∎ to sell out to the enemy passer à l'ennemi;∎ the government were accused of selling out to terrorism le gouvernement fut accusé d'avoir traité avec les terroristes;∎ critics accused the writer of selling out les critiques ont accusé l'écrivain d'avoir renié ses principes pour plaire au plus grand nombre(shopkeeper) vendre son fonds de commerce ou son affaire; (businessman) vendre son affaire;∎ he sold up and went to Canada il a tout vendu et est parti au Canada -
13 advertisement
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14 child
(pl. children) ბავშვი (ბავშვები)that’s child’s play to him მისთვის ეს ძალიან ადვილი საქმეაhappy / joyless childhood ბედნიერი, ლაღი / უსიხარულო, უღიმღამო ბავშვობაchildren are frolicing about in the swimming-pool ბავშვები აუზში მხიარულად ჭყუმპალაობენhe drives the children to school every morning ყოველ დილას ბავშვები სკოლაში დაჰყავს (მანქანით)this book is primarily for children ეს წიგნი პირველ რიგში ბავშვებისთვისაა განკუთვნილი●●an infant prodigy / a child prodigy ვუნდერკინდიa naked child / wire / rock ტიტველი ბავშვი // შიშველი მავთული / გაშიშვლებული კლდეan illegitimate child უკანონოდ შობილი ბავშვი, ნაბიჭვარი●●a spoilt child of fortune ბედის ნებიერიis this toy safe for children? ეს სათამაშო საშიში ხომ არ არის ბავშვებისათვის?he sacrificed his life to save the child ბავშვის გადარჩენას სიცოცხლე შესწირაdon’t hit the child! ბავშვს ნუ სცემ!a frail child / support სუსტი ბავშვი / მხარდაჭერაI’m fond of children ბავშვები მიყვარსthe child can’t feed himself yet ბავშვი ჯერ თვითონ ვერ ჭამსchildren are easily distracted. ბავშვებს ყურადღება ადვილად ეფანტებათbad influence is destructive to a child ცუდი გავლენა ბავშვისათვის დამღუპველიაsweets destroy children’s teeth კანფეტი ბავშვებს კბილებს უფუჭებსshe was desperately trying to save her child თავგანწირვით ცდილობდა შვილის გადარჩენასto be delivered of a child ბავშვის გაჩენა / შობა //მოლოგინებაthe fireman delivered the child from death მეხანძრემ ბაცშვი სიკვდილისაგან იხსნაa mentally defective child დეფექტური / გონებრივად ჩამორჩენილი / გონებასუსტი / ჭკუასუსტი ბავშვიshe’s good at dealing with children ბავშვებთან კარგი მიდგომა აქვსparents are usually more conservative than their children ჩვეულებრივ, მშობლები შვილებზე უფრო კონსერვატიულები არიანshe confided the child to his mother’s care მან ბავშვი დედამისს ჩააბარაthe children grouped around the teacher ბავშვები მასწავლებლის გარშემო შეიკრიბნენmany children stayed away from school with colds ბევრი ბავშვი გაცივების გამო სკოლაში არ გამოცხადდაmother coaxed her child to take the medicine დედამ ბავშვი წამლის მიღებაზე მოფერებით დაიყოლიაthey classified the children according to age ბავშვები ასაკის მიხედვით დაყვეს / დააჯგუფესthe children clamored for a pie ხმაური (იხმაურებს), ხმამაღალი მოთხოვნაthe children were clamant for food ბავშვები ხმაურიანად საჭმელს მოითხოვდნენto bring up a child ბავშვის გაზრდა/აღზრდაas a child, I lived in Batumi ბავშვობისას ბათუმში ვცხოვრობდიthe flower arrested the child`s attention ყვავილმა ბავშვის ყურადღება მიიპყროdivide it among the children ბავშვებს დაურიგე / დაუნაწილე / გაუნაწილეthis child is very much alive ეს ძალიან ცოცხალი / მკვირცხლი / ცქვიტი ბავშვიაan ailing child სუსტი / სნეული ბავშვი -
15 advertisement
nобъявление; реклама
- audio advertisement
- audio-visual advertisement
- bank advertisement
- book advertisement
- broadside advertisement
- classified advertisements
- dealers' advertisement
- film-based advertisement
- full page advertisement
- illustrative advertisement
- moving advertisement
- newspaper advertisement
- outdoor advertisement
- printed advertisement
- radio advertisement
- trade advertisement
- wall advertisement
- advertisement in the press
- advertisement of bids
- advertisement of goods
- advertisement of tenders
- insert an advertisement
- place an advertisement
- put in an advertisementEnglish-russian dctionary of contemporary Economics > advertisement
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16 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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17 advertising
рекламное дело; рекламирование; рекламныйdirect-mail advertising — рекламная печатная продукция, рассылаемая почтой; "прямая" реклама
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18 material
материал; веществоhigh temperature (resistant) material — жаростойкий [жаропрочный] материал
thermal shock resistant material — материал, стойкий к термическим ударам
См. также в других словарях:
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British Board of Film Classification — Formation 1912 Type NGO Purpose/focus Film and video game classification … Wikipedia