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41 nail
neɪl
1. сущ.
1) ноготь to cut, pare, trim one's nails ≈ стричь ногти to do, manicure one's nails ≈ делать маникюр to file one's nails ≈ подпиливать ногти to polish one's nails ≈ полировать ногти to break a nail ≈ сломать ноготь to bite one's nails ≈ кусать ногти
2) гвоздь to drive, hammer a nail ≈ забивать гвоздь He drove a nail into the board. ≈ Он забил гвоздь в доску. to remove a nail ≈ выдернуть гвоздь loose nail ≈ болтающийся, плохо забитый гвоздь Syn: tack, peg ∙ to pay (down) on the nail ≈ расплачиваться сразу pay on the nail! ≈ деньги на бочку! on the nail ≈ на месте, тут же;
немедленно as hard as nails right as nails
2. гл.
1) забивать гвозди;
прибивать( гвоздями) to have one's boots nailed ≈ отдать подбить сапоги
2) приковывать (внимание и т. п.) ;
сосредоточить внимание (на чем-либо) He nailed his eye on the wrecks. ≈ Обломки приковали его внимание.
3) а) разг. схватить, поймать;
арестовать, забрать Syn: catch, trap б) дискредитировать( в глазах общественности)
4) школ.;
сл. 'накрыть', обнаружить ∙ nail down nail on nail together nail up to nail to the barndoor ≈ выставлять на поругание;
пригвождать к позорному столбу to nail smb. to the wall ≈ прижать кого-л. к стене to nail to the counter ≈ опровергнуть ложь/клевету to nail one's colours to the mast ≈ открыто отстаивать свои взгляды, не сдавать позиций ноготь - to do one's *s делать маникюр коготь гвоздь;
нагель - Swiss edge * костыльковый /рантовой/ гвоздь (альпинизм/ - to drive a * home забить гвоздь по самую шляпку (техническое) шпилька( историческое) нейл, мера длины (2 и 1/4 дюйма) (сленг) сигарета "гвоздик" > a * in smb.'s coffin гвоздь в чей-л. гроб;
нечто, ускоряющее чью-л. смерть или гибель > hard as *s жестокий, бесчувственный;
в форме( о спортсмене;
тж. tough as *s) > right as *s совершенно правильно;
в полном порядке;
совершенно здоров > to hit the * on the head попасть в точку > to a * тщательно, с предельной точностью > to drive the * home довести дело до конца, добиться своего > from the tender * с юности, с младых ногтей > to fight tooth and * бороться не на жизнь, а на смерть > on the * на месте, сразу, тут же;
немедленно > pay on the *! деньги на бочку! > to be /to go/ off at the * (шотландское) обезуметь, спятить;
быть навеселе > to spit *s (американизм) (сленг) хулиганить, дебоширить > one * drives out another (пословица) клин клином вышибают забивать гвозди;
прибивать (гвоздями) ;
приколачивать - to * a name-plate to a door прибить к двери дощечку с фамилией - *ed to the cross пригвожденный к кресту;
распятый на кресте - to have one's boots *ed (отдать) подбить сапоги - to * a cover on a box набить крышку на ящик приковывать, пригвождать( внимание и т. п.) - *ed to the spot (остановившись) как вкопанный - *ed to one's bed прикованный к постели - to * one's mind on a subject сосредоточиться на каком-л. предмете - the shopman is *ed all day behind the counter продавец целый день привязан к прилавку (разговорное) схватить, поймать, забрать, арестовать - the police have *ed the thief полиция задержала вора уличить( кого-л.) ;
поймать (на лжи) ;
застукать, накрыть (на месте преступления) - to be *ed going without leave( школьное) попасться при попытке уйти без разрешения (сленг) схватить, ухватить;
сцапать, сгрести - he *ed me in the corridor он поймал меня /вцепился в меня/ в коридоре - he *ed me for dinner он настоял, чтобы я пошел к нему обедать( сленг) украсть( разговорное) закрепить (успех и т. п.) - to * the bargain оформить сделку (американизм) плотничать > to * smb. to the wall прижать кого-л. к стене > to * to the counter разоблачить( ложь и т. п.) > to * one's colours to the mast занять непримиримую позицию;
отстаивать свои взгляды до конца;
стоять насмерть > to * to the barn-door выставлять на поругание;
пригвоздить к позорному столбу ~ школ. sl. обнаружить, "накрыть";
to be nailed going off without leave попасться при попытке уйти без разрешения dog ~ тех. костыль (as) hard as ~s в форме( о спортсмене) ;
to hit the (right) nail on the head попасть в точку (as) hard as ~s выносливый, закаленный (as) hard as ~s жестокий ~ забивать гвозди;
прибивать (гвоздями) ;
to have one's boots nailed отдать подбить сапоги nail гвоздь ~ забивать гвозди;
прибивать (гвоздями) ;
to have one's boots nailed отдать подбить сапоги ~ ноготь ~ школ. sl. обнаружить, "накрыть";
to be nailed going off without leave попасться при попытке уйти без разрешения ~ приковывать (внимание и т. п.) ~ разг. схватить, поймать;
забрать, арестовать;
the police have nailed the thief полиция задержала вора ~ down закрепить, подкрепить( успех, достижение) ~ down поймать на слове;
to nail (smb.) down прижать (кого-л.) к стене;
to nail (smb.) down to his promise требовать( от кого-л.) выполнения обещания ~ down поймать на слове;
to nail (smb.) down прижать (кого-л.) к стене;
to nail (smb.) down to his promise требовать (от кого-л.) выполнения обещания ~ down прибивать, заколачивать ~ down поймать на слове;
to nail (smb.) down прижать (кого-л.) к стене;
to nail (smb.) down to his promise требовать (от кого-л.) выполнения обещания ~ file пилка для ногтей;
nail polish( или varnish) лак для ногтей a ~ in (smb.'s) coffin (что-л.), ускоряющее (чью-л.) смерть, гибель ~ on прибивать (to) ;
nail together (наскоро) сколачивать;
nail up заколачивать ~ file пилка для ногтей;
nail polish( или varnish) лак для ногтей to ~ to the barndoor выставлять на поругание;
пригвождать к позорному столбу;
to nail (smb.) to the wall прижать (кого-л.) к стене to ~ to the counter опровергнуть ложь или клевету;
to nail one's colours to the mast открыто отстаивать свои взгляды, не сдавать позиций to ~ to the barndoor выставлять на поругание;
пригвождать к позорному столбу;
to nail (smb.) to the wall прижать (кого-л.) к стене ~ on прибивать (to) ;
nail together (наскоро) сколачивать;
nail up заколачивать ~ on прибивать (to) ;
nail together (наскоро) сколачивать;
nail up заколачивать to pay (down) on the ~ расплачиваться сразу;
pay on the nail! = деньги на бочку! to pay (down) on the ~ расплачиваться сразу;
pay on the nail! = деньги на бочку! ~ разг. схватить, поймать;
забрать, арестовать;
the police have nailed the thief полиция задержала вора right as ~s в полном порядке right as ~s совершенно здоровый right as ~s совершенно правильно -
42 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
43 nail
1. [neıl] n1. 1) ноготь2) коготь2. 1) гвоздь; нагельSwiss edge nail - костыльковый /рантовой/ гвоздь ( альпинизм)
to drive a nail home - забить гвоздь по самую шляпку [ср. тж. ♢ ]
2) тех. шпилька4. сл. сигарета «гвоздик»♢
a nail in smb.'s coffin - гвоздь в чей-л. гроб; нечто, ускоряющее чью-л. смерть или гибельhard as nails - а) жестокий, бесчувственный; б) в форме ( о спор смене; тж. tough as nails)
right as nails - а) совершенно правильно; б) в полном порядке; в) совершенно здоров
to a nail - тщательно, с предельной точностью
to drive the nail home - довести дело до конца, добиться своего [ср. тж. 2, 1)]
from the tender nail - поэт. с юности, с младых ногтей
to fight tooth and nail - бороться не на жизнь, а на смерть
on the nail - на месте, сразу, тут же; немедленно
pay on the nail I - ≅ деньги на бочку!
to be /to go/ off at the nail - шотл. а) обезуметь, спятить; б) быть навеселе
to spit nails - амер. сл. хулиганить, дебоширить
2. [neıl] vone nail drives out another - посл. ≅ клин клином вышибают
1. 1) забивать гвозди; прибивать ( гвоздями); приколачиватьnailed to the cross - пригвождённый к кресту; распятый на кресте
2) приковывать, пригвождать (внимание и т. п.)to nail one's mind on a subject - сосредоточиться на каком-л. предмете
the shopman is nailed all day behind the counter - продавец целый день привязан к прилавку
2. разг. схватить, поймать, забрать, арестоватьto be nailed going without leave - школ. попасться при попытке уйти без разрешения
4. сл. схватить, ухватить; сцапать, сгрестиhe nailed me in the corridor - он поймал меня /вцепился в меня/ в коридоре
he nailed me for dinner - он настоял, чтобы я пошёл к нему обедать
5. сл. украсть6. разг. закрепить (успех и т. п.)7. амер. плотничать♢
to nail smb. to the wall - прижать кого-л. к стенеto nail to the counter - разоблачить (ложь и т. п.)
to nail one's colours to the mast - занять непримиримую позицию; отстаивать свои взгляды до конца; стоять насмерть
to nail to the barn-door - выставлять на поругание; ≅ пригвоздить к позорному столбу
См. также в других словарях:
drive a hard bargain — To bargain vigorously and uncompromisingly before coming to an agreement • • • Main Entry: ↑bargain * * * be uncompromising in making a deal * * * drive a hard bargain ◇ If you drive a hard bargain, you do not agree easily to what other people… … Useful english dictionary
drive a hard bargain — See: DRIVE A BARGAIN … Dictionary of American idioms
drive a hard bargain — See: DRIVE A BARGAIN … Dictionary of American idioms
drive a hard bargain — ► to expect a lot in exchange for what you pay or agree to: »The unions are driving a hard bargain on pay. Main Entry: ↑drive … Financial and business terms
drive a hard bargain — ► drive a hard bargain press forcefully for a deal in one s favour. Main Entry: ↑bargain … English terms dictionary
drive a hard bargain — to demand a lot or refuse to give much when making an agreement with someone. I m impressed that you got Ј2000 for that car. You certainly drive a hard bargain … New idioms dictionary
drive a hard bargain — A person who drives a hard bargain always makes sure they gain advantage in a business deal. Be prepared for tough negotiations with Dan. He drives a hard bargain … English Idioms & idiomatic expressions
drive a hard bargain — conclude a bargain without making any concessions Although he drives a hard bargain I like doing business with him … Idioms and examples
drive a hard bargain — pay a low price, negotiate firmly When buying land, Cal drives a hard bargain. He pays low prices … English idioms
drive\ a\ hard\ bargain — See: drive a bargain … Словарь американских идиом
drive a hard bargain — be uncompromising in making a deal. → bargain … English new terms dictionary