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1 structure-function analysis
Иммунология: структурно-функциональный анализУниверсальный англо-русский словарь > structure-function analysis
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2 structure-function analysis
Англо-русский словарь по иммунологии > structure-function analysis
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3 structure-function analysis
English-Russian small dictionary of medicine > structure-function analysis
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4 analysis
1) анализ, исследование, проба2) аналитический методanalysis of variance — стат. дисперсионный анализ
compositional analysis — композиционный анализ, анализ состава ( вещества)
deletion analysis — делеционный анализ, анализ делеционных мутантов
dot-blot analysis — анализ методом гибридизации макромолекул путём диффузии через точечные отверстия в матрице, дот-блот анализ
FACS scattergram analysis — анализ диаграммы рассеяния возбуждённой флуоресценции сортированных клеток ( в FACS-анализе)
Fourier's analysis — гармонический анализ, анализ Фурье
gel-blotting analysis — анализ методом блоттинга в геле, гель-блоттинг
idiotypic analysis — идиотипический анализ, анализ идиотипического спектра ( антител)
immune marker analysis — иммунохимический [иммунофенотипический] анализ
immunogenotypic analysis — иммуногенетический анализ; транспл. HLA-типирование
immunophenotypic analysis — иммунохимический [иммунофенотипический] анализ
immunoreplica analysis — метод иммунных отпечатков, метод иммунных реплик
in-depth analysis — глубокий [исчерпывающий] анализ
linear regression analysis — стат. линейно-регрессионный анализ
multicolor analysis — многоцветный [мультиколориметрический] анализ
partition analysis — 1) анализ методом диффузионного разделения ( через полунепроницаемую мембрану) 2) распределительная хроматография
plaque analysis — анализ бляшкообразования, анализ числа бляшек; реакция гемолиза в геле
primer-extension analysis — анализ методом удлинения затравки [праймера]
restriction enzyme digest analysis — рестрикционный анализ; рестрикционное картирование ( генома)
SDS-PAGE analysis — анализ методом электрофореза в полиакриламидном геле с додецилсульфатом натрия
self-displacement analysis — анализ методом самовытеснения, анализ методом самоэамещения
two-color fluorescence analysis — двух-цветовой [биколориметрический] флуоресцентный анализ
X2 analysis — стат. анализ методом кси-квадратов
X-ray crystallographic analysis — рентгено-структурный анализ, кристаллографический анализ с помощью рентгеновских лучей
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5 analysis
анализ
analysis by dry way сухой анализ;
analysis by measure объёмный анализ;
analysis by titration титровальный анализ;
analysis by wet way мокрый анализ
analysis of discovery index and exploration success историко-статистический анализ разведки
analysis of variance дисперсионный анализ
activation analysis активационный анализ
age-frequency analysis посистемный анализ
architectural-element analysis анализ элементов и строения (водных отложений)
area-altitude analysis гипсометрический анализ
bioiacies analysis биофациальный анализ
check analysis контрольный анализ
cluster analysis групповой (гроздевой) анализ, кластер-анализ
colorimetric analysis колориметрический анализ
covariance analysis ковариационный анализ
cross-spectrum analysis сопряжённый анализ
differential thermal — дифференциально-термический анализ
digital analysis цифровой анализ
dimensional analysis анализ размерности
discriminant analysis дискриминантный анализ
discriminant function analysis анализ дискриминантных функций
elementary analysis элементарный анализ
factor analysis факторный анализ
four-variable analysis четырёхмерный анализ
fractional analysis фракционный анализ
grade analysis гранулометрический анализ
gravimetric analysis весовой анализ
gravity analysis гравитационный анализ
harmonic analysis гармонический анализ
hierarchial analysis иерархический анализ
humid analysis мокрый анализ
hypsometric analysis гипсометрический анализ
isallo analysis изалло-анализ
least-squares analysis анализ методом наименьших квадратов
lineament analysis анализ линеаментов
mass-spectrographic analysis масс-спектрографический анализ
mesh analysis ситовый анализ
micrometric analysis микрометрический метод анализа
microprobe analysis электронно-зондовый анализ
modal analysis модальный анализ, минералогический подсчёт
multidimensional analysis многомерный анализ
multivariate analysis комплексный (многомерный) анализ
numerical analysis числовой расчёт
on-stream analysis анализ в потоке
particle(-size) analysis гранулометрический анализ
petrofabric analysis петроструктурный анализ
pipette analysis пипеточный анализ (гранулометрический анализ тонкозернистых осадков с применением пипетки для отбора образцов из взвеси)
planimetric analysis планиметрический анализ (диаграмма строения, распределения точек и сравнения по участкам)
point-counter analysis точечный анализ
polarographic analysis полярографический анализ
pollen analysis пыльцевой анализ
pore-structure analysis пороструктурный анализ
proximate analysis 1. приближённый (частный, технический) анализ, экспресс-анализ 2. определение составных частей смеси
Q-mode analysis анализ Q-методом
qualitative analysis качественный анализ
quantitative analysis количественный анализ
quantitative mineralogical analysis количественный минералогический анализ
radiation analysis анализ излучения
response surface analysis анализ характеристических поверхностей
R-mode factor analysis факторный анализ R методом
Rosiwal analysis метод Розиваля (количественный метод определения содержания минералов в породе в объёмных процентах)
screen analysis ситовый анализ
sedimentation analysis седиментационный анализ
seismic facies analysis сейсмофациальный анализ
seismic sequence analysis анализ сейсмических серий
semiquantitative analysis полуколичественный анализ
sieve analysis ситовый анализ
size (frequency) analysis гранулометрический анализ
soil analysis почвенный анализ (методом геохимической разведки)
spectral analysis спектральный анализ
spectrographs analysis спектрографический анализ
spectrum analysis спектральный анализ
spherical harmonic analysis сферический гармонический анализ
spores and pollen analysis спорово-пыльцевой анализ
structural analysis структурный анализ
template analysis палеточный анализ
terrain analysis анализ естественных данных опре делённого участка
textural analysis структурный анализ
thermal analysis дифференциальный термальный анализ
thermochemical analysis термохимический анализ
three-dimensional analysis трёхмерный анализ
time-term analysis анализ годографов
trace analysis анализ следов
tree-ring analysis древесно-кольцевой анализ
turbidity size analysis гранулометрический анализ взвеси
ultimate analysis полный элементарный анализ
umpire analysis третейская проба
volumetric analysis объёмный анализ
wet analysis мокрый анализ
X-ray analysis рентгенографический анализ
X-ray crystal analysis рентгеноструктурный анализ
analyze анализировать
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6 structure
nounструктура fstructure relation analysis анализ m структурных соотношенийАнглийский-русский словарь по теории вероятностей, статистике и комбинаторике > structure
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7 Bibliography
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The principles of psychology. New York: Appleton-CenturyCrofts.■ Steiner, G. (1975). After Babel: Aspects of language and translation. New York: Oxford University Press.■ Sternberg, R. J. (1977). Intelligence, information processing, and analogical reasoning. Hillsdale, NJ: Lawrence Erlbaum Associates.■ Sternberg, R. J. (1994). Intelligence. In R. J. Sternberg, Thinking and problem solving. San Diego: Academic Press.■ Sternberg, R. J., & J. E. Davidson (1985). Cognitive development in gifted and talented. In F. D. Horowitz & M. O'Brien (Eds.), The gifted and talented (pp. 103-135). Washington, DC: American Psychological Association.■ Storr, A. (1993). The dynamics of creation. New York: Ballantine Books. (Originally published in 1972.)■ Stumpf, S. E. (1994). Philosophy: History and problems (5th ed.). New York: McGraw-Hill.■ Sulloway, F. J. (1996). Born to rebel: Birth order, family dynamics, and creative lives. New York: Random House/Vintage Books.■ Thorndike, E. L. (1906). Principles of teaching. New York: A. G. Seiler.■ Thorndike, E. L. (1970). Animal intelligence: Experimental studies. Darien, CT: Hafner Publishing Co. (Originally published in 1911.)■ Titchener, E. B. (1910). A textbook of psychology. New York: Macmillan.■ Titchener, E. B. (1914). A primer of psychology. New York: Macmillan.■ Toulmin, S. (1957). The philosophy of science. London: Hutchinson.■ Tulving, E. (1972). Episodic and semantic memory. In E. Tulving & W. Donaldson (Eds.), Organisation of memory. London: Academic Press.■ Turing, A. (1946). In B. E. Carpenter & R. W. Doran (Eds.), ACE reports of 1946 and other papers. Cambridge, MA: MIT Press.■ Turkle, S. (1984). Computers and the second self: Computers and the human spirit. New York: Simon & Schuster.■ Tyler, S. A. (1978). The said and the unsaid: Mind, meaning, and culture. New York: Academic Press.■ van Heijenoort (Ed.) (1967). From Frege to Goedel. Cambridge: Harvard University Press.■ Varela, F. J. (1984). The creative circle: Sketches on the natural history of circularity. In P. Watzlawick (Ed.), The invented reality (pp. 309-324). New York: W. W. Norton.■ Voltaire (1961). On the Penseґs of M. Pascal. In Philosophical letters (pp. 119-146). E. Dilworth (Trans.). Indianapolis: Bobbs-Merrill.■ Wagman, M. (1991a). Artificial intelligence and human cognition: A theoretical inter comparison of two realms of intellect. Westport, CT: Praeger.■ Wagman, M. (1991b). Cognitive science and concepts of mind: Toward a general theory of human and artificial intelligence. Westport, CT: Praeger.■ Wagman, M. (1993). Cognitive psychology and artificial intelligence: Theory and re search in cognitive science. Westport, CT: Praeger.■ Wagman, M. (1995). The sciences of cognition: Theory and research in psychology and artificial intelligence. Westport, CT: Praeger.■ Wagman, M. (1996). Human intellect and cognitive science: Toward a general unified theory of intelligence. Westport, CT: Praeger.■ Wagman, M. (1997a). Cognitive science and the symbolic operations of human and artificial intelligence: Theory and research into the intellective processes. Westport, CT: Praeger.■ Wagman, M. (1997b). The general unified theory of intelligence: Central conceptions and specific application to domains of cognitive science. Westport, CT: Praeger.■ Wagman, M. (1998a). Cognitive science and the mind- body problem: From philosophy to psychology to artificial intelligence to imaging of the brain. Westport, CT: Praeger.■ Wagman, M. (1998b). Language and thought in humans and computers: Theory and research in psychology, artificial intelligence, and neural science. Westport, CT: Praeger.■ Wagman, M. (1998c). The ultimate objectives of artificial intelligence: Theoretical and research foundations, philosophical and psychological implications. Westport, CT: Praeger.■ Wagman, M. (1999). The human mind according to artificial intelligence: Theory, re search, and implications. Westport, CT: Praeger.■ Wagman, M. (2000). Scientific discovery processes in humans and computers: Theory and research in psychology and artificial intelligence. Westport, CT: Praeger.■ Wall, R. (1972). Introduction to mathematical linguistics. Englewood Cliffs, NJ: Prentice-Hall.■ Wallas, G. (1926). The Art of Thought. New York: Harcourt, Brace & Co.■ Wason, P. (1977). Self contradictions. In P. Johnson-Laird & P. Wason (Eds.), Thinking: Readings in cognitive science. Cambridge: Cambridge University Press.■ Wason, P. C., & P. N. Johnson-Laird. (1972). Psychology of reasoning: Structure and content. Cambridge, MA: Harvard University Press.■ Watson, J. (1930). Behaviorism. New York: W. W. Norton.■ Watzlawick, P. (1984). Epilogue. In P. Watzlawick (Ed.), The invented reality. New York: W. W. Norton, 1984.■ Weinberg, S. (1977). The first three minutes: A modern view of the origin of the uni verse. New York: Basic Books.■ Weisberg, R. W. (1986). Creativity: Genius and other myths. New York: W. H. Freeman.■ Weizenbaum, J. (1976). Computer power and human reason: From judgment to cal culation. San Francisco: W. H. Freeman.■ Wertheimer, M. (1945). Productive thinking. New York: Harper & Bros.■ Whitehead, A. N. (1925). Science and the modern world. New York: Macmillan.■ Whorf, B. L. (1956). In J. B. Carroll (Ed.), Language, thought and reality: Selected writings of Benjamin Lee Whorf. Cambridge, MA: MIT Press.■ Whyte, L. L. (1962). The unconscious before Freud. New York: Anchor Books.■ Wiener, N. (1954). The human use of human beings. Boston: Houghton Mifflin.■ Wiener, N. (1964). God & Golem, Inc.: A comment on certain points where cybernetics impinges on religion. Cambridge, MA: MIT Press.■ Winograd, T. (1972). Understanding natural language. New York: Academic Press.■ Winston, P. H. (1987). Artificial intelligence: A perspective. In E. L. Grimson & R. S. Patil (Eds.), AI in the 1980s and beyond (pp. 1-12). Cambridge, MA: MIT Press.■ Winston, P. H. (Ed.) (1975). The psychology of computer vision. New York: McGrawHill.■ Wittgenstein, L. (1953). Philosophical investigations. Oxford: Basil Blackwell.■ Wittgenstein, L. (1958). The blue and brown books. New York: Harper Colophon.■ Woods, W. A. (1975). What's in a link: Foundations for semantic networks. In D. G. Bobrow & A. Collins (Eds.), Representations and understanding: Studies in cognitive science (pp. 35-84). New York: Academic Press.■ Woodworth, R. S. (1938). Experimental psychology. New York: Holt; London: Methuen (1939).■ Wundt, W. (1904). Principles of physiological psychology (Vol. 1). E. B. Titchener (Trans.). New York: Macmillan.■ Wundt, W. (1907). Lectures on human and animal psychology. J. E. Creighton & E. B. Titchener (Trans.). New York: Macmillan.■ Young, J. Z. (1978). Programs of the brain. New York: Oxford University Press.■ Ziman, J. (1978). Reliable knowledge: An exploration of the grounds for belief in science. Cambridge: Cambridge University Press.Historical dictionary of quotations in cognitive science > Bibliography
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8 method
1) метод; приём; способ2) методика3) технология4) система•- accelerated strength testing method-
benching method-
bullhead well control method-
electrical-surveying method-
electromagnetic surveying method-
long-wire transmitter method-
operational method-
rule of thumb method-
straight flange method of rolling beams-
symbolical method-
tee-test method-
testing method-
triangulation method-
value-iteration method -
9 Language
Philosophy is written in that great book, the universe, which is always open, right before our eyes. But one cannot understand this book without first learning to understand the language and to know the characters in which it is written. It is written in the language of mathematics, and the characters are triangles, circles, and other figures. Without these, one cannot understand a single word of it, and just wanders in a dark labyrinth. (Galileo, 1990, p. 232)It never happens that it [a nonhuman animal] arranges its speech in various ways in order to reply appropriately to everything that may be said in its presence, as even the lowest type of man can do. (Descartes, 1970a, p. 116)It is a very remarkable fact that there are none so depraved and stupid, without even excepting idiots, that they cannot arrange different words together, forming of them a statement by which they make known their thoughts; while, on the other hand, there is no other animal, however perfect and fortunately circumstanced it may be, which can do the same. (Descartes, 1967, p. 116)Human beings do not live in the object world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the "real world" is to a large extent unconsciously built on the language habits of the group.... We see and hear and otherwise experience very largely as we do because the language habits of our community predispose certain choices of interpretation. (Sapir, 1921, p. 75)It powerfully conditions all our thinking about social problems and processes.... No two languages are ever sufficiently similar to be considered as representing the same social reality. The worlds in which different societies live are distinct worlds, not merely the same worlds with different labels attached. (Sapir, 1985, p. 162)[A list of language games, not meant to be exhaustive:]Giving orders, and obeying them- Describing the appearance of an object, or giving its measurements- Constructing an object from a description (a drawing)Reporting an eventSpeculating about an eventForming and testing a hypothesisPresenting the results of an experiment in tables and diagramsMaking up a story; and reading itPlay actingSinging catchesGuessing riddlesMaking a joke; and telling itSolving a problem in practical arithmeticTranslating from one language into anotherLANGUAGE Asking, thanking, cursing, greeting, and praying-. (Wittgenstein, 1953, Pt. I, No. 23, pp. 11 e-12 e)We dissect nature along lines laid down by our native languages.... The world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds-and this means largely by the linguistic systems in our minds.... No individual is free to describe nature with absolute impartiality but is constrained to certain modes of interpretation even while he thinks himself most free. (Whorf, 1956, pp. 153, 213-214)We dissect nature along the lines laid down by our native languages.The categories and types that we isolate from the world of phenomena we do not find there because they stare every observer in the face; on the contrary, the world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds-and this means largely by the linguistic systems in our minds.... We are thus introduced to a new principle of relativity, which holds that all observers are not led by the same physical evidence to the same picture of the universe, unless their linguistic backgrounds are similar or can in some way be calibrated. (Whorf, 1956, pp. 213-214)9) The Forms of a Person's Thoughts Are Controlled by Unperceived Patterns of His Own LanguageThe forms of a person's thoughts are controlled by inexorable laws of pattern of which he is unconscious. These patterns are the unperceived intricate systematizations of his own language-shown readily enough by a candid comparison and contrast with other languages, especially those of a different linguistic family. (Whorf, 1956, p. 252)It has come to be commonly held that many utterances which look like statements are either not intended at all, or only intended in part, to record or impart straightforward information about the facts.... Many traditional philosophical perplexities have arisen through a mistake-the mistake of taking as straightforward statements of fact utterances which are either (in interesting non-grammatical ways) nonsensical or else intended as something quite different. (Austin, 1962, pp. 2-3)In general, one might define a complex of semantic components connected by logical constants as a concept. The dictionary of a language is then a system of concepts in which a phonological form and certain syntactic and morphological characteristics are assigned to each concept. This system of concepts is structured by several types of relations. It is supplemented, furthermore, by redundancy or implicational rules..., representing general properties of the whole system of concepts.... At least a relevant part of these general rules is not bound to particular languages, but represents presumably universal structures of natural languages. They are not learned, but are rather a part of the human ability to acquire an arbitrary natural language. (Bierwisch, 1970, pp. 171-172)In studying the evolution of mind, we cannot guess to what extent there are physically possible alternatives to, say, transformational generative grammar, for an organism meeting certain other physical conditions characteristic of humans. Conceivably, there are none-or very few-in which case talk about evolution of the language capacity is beside the point. (Chomsky, 1972, p. 98)[It is] truth value rather than syntactic well-formedness that chiefly governs explicit verbal reinforcement by parents-which renders mildly paradoxical the fact that the usual product of such a training schedule is an adult whose speech is highly grammatical but not notably truthful. (R. O. Brown, 1973, p. 330)he conceptual base is responsible for formally representing the concepts underlying an utterance.... A given word in a language may or may not have one or more concepts underlying it.... On the sentential level, the utterances of a given language are encoded within a syntactic structure of that language. The basic construction of the sentential level is the sentence.The next highest level... is the conceptual level. We call the basic construction of this level the conceptualization. A conceptualization consists of concepts and certain relations among those concepts. We can consider that both levels exist at the same point in time and that for any unit on one level, some corresponding realizate exists on the other level. This realizate may be null or extremely complex.... Conceptualizations may relate to other conceptualizations by nesting or other specified relationships. (Schank, 1973, pp. 191-192)The mathematics of multi-dimensional interactive spaces and lattices, the projection of "computer behavior" on to possible models of cerebral functions, the theoretical and mechanical investigation of artificial intelligence, are producing a stream of sophisticated, often suggestive ideas.But it is, I believe, fair to say that nothing put forward until now in either theoretic design or mechanical mimicry comes even remotely in reach of the most rudimentary linguistic realities. (Steiner, 1975, p. 284)The step from the simple tool to the master tool, a tool to make tools (what we would now call a machine tool), seems to me indeed to parallel the final step to human language, which I call reconstitution. It expresses in a practical and social context the same understanding of hierarchy, and shows the same analysis by function as a basis for synthesis. (Bronowski, 1977, pp. 127-128)t is the language donn eґ in which we conduct our lives.... We have no other. And the danger is that formal linguistic models, in their loosely argued analogy with the axiomatic structure of the mathematical sciences, may block perception.... It is quite conceivable that, in language, continuous induction from simple, elemental units to more complex, realistic forms is not justified. The extent and formal "undecidability" of context-and every linguistic particle above the level of the phoneme is context-bound-may make it impossible, except in the most abstract, meta-linguistic sense, to pass from "pro-verbs," "kernals," or "deep deep structures" to actual speech. (Steiner, 1975, pp. 111-113)A higher-level formal language is an abstract machine. (Weizenbaum, 1976, p. 113)Jakobson sees metaphor and metonymy as the characteristic modes of binarily opposed polarities which between them underpin the two-fold process of selection and combination by which linguistic signs are formed.... Thus messages are constructed, as Saussure said, by a combination of a "horizontal" movement, which combines words together, and a "vertical" movement, which selects the particular words from the available inventory or "inner storehouse" of the language. The combinative (or syntagmatic) process manifests itself in contiguity (one word being placed next to another) and its mode is metonymic. The selective (or associative) process manifests itself in similarity (one word or concept being "like" another) and its mode is metaphoric. The "opposition" of metaphor and metonymy therefore may be said to represent in effect the essence of the total opposition between the synchronic mode of language (its immediate, coexistent, "vertical" relationships) and its diachronic mode (its sequential, successive, lineal progressive relationships). (Hawkes, 1977, pp. 77-78)It is striking that the layered structure that man has given to language constantly reappears in his analyses of nature. (Bronowski, 1977, p. 121)First, [an ideal intertheoretic reduction] provides us with a set of rules"correspondence rules" or "bridge laws," as the standard vernacular has it-which effect a mapping of the terms of the old theory (T o) onto a subset of the expressions of the new or reducing theory (T n). These rules guide the application of those selected expressions of T n in the following way: we are free to make singular applications of their correspondencerule doppelgangers in T o....Second, and equally important, a successful reduction ideally has the outcome that, under the term mapping effected by the correspondence rules, the central principles of T o (those of semantic and systematic importance) are mapped onto general sentences of T n that are theorems of Tn. (P. Churchland, 1979, p. 81)If non-linguistic factors must be included in grammar: beliefs, attitudes, etc. [this would] amount to a rejection of the initial idealization of language as an object of study. A priori such a move cannot be ruled out, but it must be empirically motivated. If it proves to be correct, I would conclude that language is a chaos that is not worth studying.... Note that the question is not whether beliefs or attitudes, and so on, play a role in linguistic behavior and linguistic judgments... [but rather] whether distinct cognitive structures can be identified, which interact in the real use of language and linguistic judgments, the grammatical system being one of these. (Chomsky, 1979, pp. 140, 152-153)23) Language Is Inevitably Influenced by Specific Contexts of Human InteractionLanguage cannot be studied in isolation from the investigation of "rationality." It cannot afford to neglect our everyday assumptions concerning the total behavior of a reasonable person.... An integrational linguistics must recognize that human beings inhabit a communicational space which is not neatly compartmentalized into language and nonlanguage.... It renounces in advance the possibility of setting up systems of forms and meanings which will "account for" a central core of linguistic behavior irrespective of the situation and communicational purposes involved. (Harris, 1981, p. 165)By innate [linguistic knowledge], Chomsky simply means "genetically programmed." He does not literally think that children are born with language in their heads ready to be spoken. He merely claims that a "blueprint is there, which is brought into use when the child reaches a certain point in her general development. With the help of this blueprint, she analyzes the language she hears around her more readily than she would if she were totally unprepared for the strange gabbling sounds which emerge from human mouths. (Aitchison, 1987, p. 31)Looking at ourselves from the computer viewpoint, we cannot avoid seeing that natural language is our most important "programming language." This means that a vast portion of our knowledge and activity is, for us, best communicated and understood in our natural language.... One could say that natural language was our first great original artifact and, since, as we increasingly realize, languages are machines, so natural language, with our brains to run it, was our primal invention of the universal computer. One could say this except for the sneaking suspicion that language isn't something we invented but something we became, not something we constructed but something in which we created, and recreated, ourselves. (Leiber, 1991, p. 8)Historical dictionary of quotations in cognitive science > Language
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10 cost
ком., бухг. 1. pl витрати; затрати; видатки; кошти; 2. ціна; вартість; собівартість; актив1. сума грошей на купівлю, виробництво, утримання і т. д. товарів і надання послуг; ♦ витрати класифікуються: за функціями — витрати на виробництво, адміністрацію, фінансування тощо; за характером функціонального зв'язку з обсягом випуску продукції (output) чи діяльності — змінні (variable costs) і постійні витрати (fixed costs); за місцезнаходженням — витрати відділів, підвідділів, філіалів (subsidiary), підприємств та ін. структур чи підрозділів організації; 2. грошова вартість товару чи послуги═════════■═════════absorbed cost поглинуті витрати; accounting cost бухгалтерські витрати • балансові витрати • облікові витрати; accrued costs нараховані витрати; acquisition cost первісна вартість • вартість придбання • купівельна ціна; actual cost фактичні витрати • фактична вартість • фактична собівартість; added cost додаткова вартість • додаткові витрати; adjusted historical cost уточнена вартість • перерахована вартість • вартість в поточних цінах; adjustment cost(s) витрати регулювання; administration cost адміністративні витрати; advertising cost витрати на рекламу; aftershipment cost(s) витрати після відправки вантажу; aggregate costs сукупні витрати; agreed cost договірна ціна; airfreight cost вартість авіа-фрахту; allocated costs розподільні витрати; allowable costs дозволені витрати; alternative cost альтернативні витрати; amortization costs амортизаційні витрати; amortized cost амортизована вартість; ancillary costs додаткові витрати; annual cost(s) річні витрати; anticipated cost(s) передбачені витрати; applied cost віднесені витрати • зараховані витрати; appraisal cost витрати на оцінку; arbitration costs арбітражні витрати; assembly costs вартість монтажу; assessed cost оцінена вартість; attributed costs витрати, перенесені на собівартість; average cost (AC) середня вартість • середня собівартість • середні витрати; average fixed cost середні постійні витрати • середні фіксовані витрати; average input cost середні витрати на ресурс; average resource cost середні витрати на ресурс; average total cost середні загальні витрати; average variable cost середні змінні витрати; avoidable costs витрати, яких можна уникнути; back order cost витрати за невиконане замовлення; basic cost первісна вартість • основні витрати; beforeshipment cost(s) витрати до відправки вантажу; billed cost фактурна вартість; bond issue costs витрати на випуск облігації; book cost балансова вартість • первісна вартість; borrowing cost вартість позики • вартість кредиту; break-even costs витрати за критичним обсягом виробництва • витрати у точці беззбитковості; budgeted costs кошторисні витрати; burden costs накладні витрати; calculated costs обчислені витрати; capacity costs постійні витрати на розширення виробництва • витрати виробництва при повному використанні виробничих можливостей; capital cost(s) капітальні витрати • витрати основного капіталу; capitalized cost вартість реального основного капіталу; carrying costs витрати зберігання запасів; changeover cost вартість переходу на іншу модель; clerical cost(s) канцелярські витрати; collection costs витрати на інкасо; combined cost(s) сукупні витрати; commercial cost(s) торговельні витрати • комерційна вартість; committed cost вкладені витрати • призначені витрати • доручені витрати; common cost спільні витрати • побічні витрати • витрати спільного виробництва; comparative cost(s) порівняльні витрати • відносні витрати; competitive costs конкурентні витрати; conditional cost умовна вартість; constant cost постійна вартість • постійні витрати • незмінні витрати; contract costs витрати на контракт; contractual costs витрати контракту; controllable costs регульовані витрати; conversion cost конверсійні витрати • собівартість конверсії; credit costs витрати на кредит; cumulative costs сукупні витрати; current costs поточні витрати; current outlay costs поточні витрати • витрати грошових засобів; current standard cost поточна норма витрат; cycle inventory cost(s) витрати на періодичне поповнення запасів; decreasing costs витрати, що зменшуються • спадні витрати • витрати, що скорочуються; deductible cost(s) витрати, які підлягають відрахуванню; deferred cost витрати майбутнього періоду • відстрочені витрати; delivery cost вартість доставки • витрати на доставку; departmental cost(s) витрати відділу • цехові витрати; depleted cost залишкова вартість; depreciated cost амортизована вартість; depreciation cost(s) амортизаційні витрати; designing cost(s) витрати на проектування; development cost витрати на розробку; differential cost додаткові витрати; direct costs; direct labour costs ▷ direct labour; direct material cost ▷ direct material; direct operating cost(s) прямі операційні витрати; direct payroll cost(s) виробнича заробітна плата • виробнича зарплата; discounted cost дисконтована вартість; discretionary cost довільні витрати; displacement cost витрати на зміну структури виробництва; distribution costs витрати збуту продукції • витрати на розподіл; economic costs економічні витрати • оптимальні витрати; employment cost; environmental cost(s) витрати на охорону навколишнього середовища; equipment capital costs капітальні витрати на устаткування; estimated cost(s) кошторисні витрати • кошторисна вартість • орієнтовна вартість • передбачені витрати; excess cost надмірна вартість • надмірні витрати; executory cost витрати на здійснення; exhibition costs виставкові витрати; expected costs передбачені витрати; expired costs витрати поточного періоду; explicit costs зовнішні витрати • явні витрати • фактичні витрати • грошові витрати; external costs зовнішні витрати; extra costs додаткові витрати; extraordinary costs надзвичайні витрати; fabrication cost вартість виготовлення; factor cost(s) прямі витрати • витрати на фактори виробництва; factory costs виробничі витрати • виробнича собівартість • виробничі накладні витрати; final cost кінцева вартість; first cost фабрична ціна • собівартість; fixed costs; flat cost собівартість; freight costs витрати на перевезення; full cost(s) повні витрати; fuel costs витрати на пальне; function cost функціональна класифікація витрат; general costs загальні витрати; gross cost валова собівартість • гуртова собівартість; guaranteed cost(s) гарантовані витрати • гарантована вартість; handling cost(s) витрати на обробку • вартість навантажувально-розвантажувальних робіт; hauling cost(s) транспортні витрати; hidden costs приховані витрати; hiring costs витрати на наймання; historical cost; hospitality costs представницькі витрати; hotel costs витрати на готель; hourly cost погодинні витрати; idle capacity costs непродуктивні витрати; idle time costs витрати з причин простою • витрати у зв'язку з неробочим періодом • витрати періоду бездіяльності; immediate costs безпосередні витрати; implicit costs внутрішні витрати • неявні витрати; imputed costs умовно нараховані витрати • ставлені витрати; incidental costs побічні витрати; increasing costs зростаючі витрати; incremental costs додаткові витрати • прирощені витрати; incremental energy costs додаткові витрати на енергію • прирощені витрати на енергію; incremental production costs додаткові виробничі витрати • прирощені витрати на виробництво; incurred costs зазнані витрати; indirect costs; indirect labour costs ▷ indirect labour; indirect manufacturing costs ▷ manufacturing overheads; indirect payroll costs нарахування на заробітну плату; indirect production costs накладні витрати виробництва; industrial cost(s) промислові витрати; initial cost первісна вартість • початкові витрати; initial production cost первісна собівартість; input cost витрати на фактори виробництва; installation costs вартість монтажу • витрати на становлення • витрати на розташування; insurance cost витрати на страхування; intangible cost(s) нематеріальні витрати; integrated cost сумарна вартість; inventoliable costs витрати виробництва • інвентаризована вартість • виробнича собівартість; inventory cost вартість товарно-матеріальних запасів; inventory acquisition costs витрати на придбання матеріалів; inventory holding cost витрати на зберігання запасів; investment costs витрати на капіталовкладення; invoice cost фактурна вартість; joint cost спільна вартість • спільні витрати; labour costs витрати на робочу силу • витрати на заробітну плату • витрати на зарплату; launching costs витрати на випуск виробу; layoff costs витрати, пов'язані зі звільненням персоналу; legal costs судові витрати; legitimate costs дозволені витрати; life cycle cost(s) витрати за термін служби; liquidation cost ліквідаційна вартість; living costs прожиткові витрати • витрати на життя; loading costs вантажні витрати; loan cost вартість позики; long run cost довгострокові витрати; long run average cost довгострокові середні витрати; long run marginal cost довгострокові граничні витрати; long run total cost довгострокові загальні витрати; lot quantity cost(s) витрати на виготовлення партії; lump sum cost(s) одноразові витрати; maintenance costs витрати на технічне обслуговування • вартість технічного обслуговування • експлуатаційні витрати; managed cost регульовані витрати; managed fixed costs регульовані фіксовані витрати; management cost(s) адміністративні витрати; management fixed costs адміністративні фіксовані витрати; manpower cost(s) витрати на робочу силу; manufacturing costs виробничі витрати • виробнича собівартість; marginal costs гранична вартість • гранична собівартість • граничні витрати; marginal capital costs граничні витрати на використання капіталу; marginal factor cost(s) граничні витрати, пов'язані із придбанням додаткового виробничого ресурсу; marginal industry costs галузеві граничні витрати; marginal input cost граничні витрати на ресурс; marginal labour cost граничні витрати на використання робочої сили • гранична вартість робочої сили; marginal private cost граничні приватні витрати • граничні індивідуальні витрати; marginal resource cost граничні витрати на ресурс • граничні ресурсні витрати; marginal social cost граничні суспільні витрати • граничні суспільні втрати; marginal unit costs граничні витрати на одиницю продукції; maritime costs витрати на морське транспортування; marketing cost(s) витрати на збут; material costs матеріальні витрати • вартість матеріалу; merchandising costs витрати збуту • витрати на продаж і розповсюдження; minimum cost мінімальні витрати • мінімальна вартість; miscellaneous cost(s) інші витрати; mixed cost змішані витрати • змішана вартість; negotiated cost договірна вартість; net cost чиста собівартість; nominal cost номінальна вартість; noncontrollable costs нерегульовані змінні витрати; non-manufacturing cost(s) невиробничі витрати; nonrecurring cost(s) неперіодичні витрати; normal costs середня виробнича собівартість; normal pension cost середні витрати пенсійного плану; one-off costs одноразові витрати; operating costs операційні витрати; opportunity cost альтернативна вартість • альтернативні витрати; ordering costs витрати на виконання замовлення • вартість виконання замовлення; ordinary costs звичайні витрати; organizational costs організаційні витрати; original cost первісна вартість; outlay cost затратні кошти; out-of-pocket costs прямі витрати • дійсні витрати; output cost(s) виробнича собівартість; overall cost повна вартість; overhead costs накладні витрати; overtime cost(s) витрати на понаднормову роботу; packaging cost витрати на пакування • вартість пакування; past costs минулі витрати; past sunk costs безповоротні витрати; payroll cost(s) вартість робочої сили • витрати на робочу силу; payroll fringe costs додаткові витрати на робочу силу; period costs витрати звітного періоду; planned cost(s) плановані витрати; policy cost витрати на політику; pollution abatement cost(s) витрати на охорону навколишнього середовища; postmanufacturing costs післявиробничі витрати; postponable cost(s) витрати, які можуть бути відкладені; predetermined costs нормативні витрати • кошторисні витрати; premanufacturing costs довиробничі витрати; preparation cost(s) витрати цехової підготовки виробництва; preproduction cost(s) витрати підготовки виробництва; prime cost; process cost(s) виробничі витрати; processing costs витрати на переробку • собівартість конверсії; procurement costs витрати на матеріально-технічне постачання; product cost; production cost; programme cost вартість програми; progressive costs прогресивні витрати; project cost(s) витрати проектування • витрати на розробку нового продукту • витрати на здійснення проекту; projected costs заплановані витрати; publicity costs витрати на рекламу • представницькі витрати; purchase cost(s) витрати на придбання; purchasing costs витрати на придбання; quality costs витрати на забезпечення якості; quality inspection costs витрати на перевірку якості; quality related costs витрати, пов'язані з якістю • витрати на забезпечення рівня якості; real cost витрати виробництва в незмінних цінах • витрати виробництва в натуральному обчисленні • чиста вартість; realized cost(s) фактичні витрати; recoverable cost амортизаційні витрати • залишкова вартість; recurring costs періодичні витрати; redistributed cost перерозподілені витрати; reduction costs витрати на зниження будь-чого; related costs непрямі витрати • змінні витрати • зв'язані витрати; relative cost відносна вартість; relevant costs витрати майбутнього періоду • актуальні витрати • відповідні витрати; removal costs витрати переміщення • витрати вивезення • витрати ліквідації; renewal cost витрати відновлення; reoperating cost(s) витрати на перероблення; reorder cost вартість повторного замовлення; repair costs ремонтні витрати; replacement cost відновна вартість • вартість заміщення вибуття основного капіталу; replacement depreciation cost зношення, яке нараховане за відновною вартістю • амортизація в поточних цінах; replenishment cost вартість поповнення запасів; reproduction cost повна поновлена вартість; reservation costs витрати на попереднє замовлення; residual cost залишкова вартість; round-trip cost(s) витрати на транспортування за круговим маршрутом; rising costs зростаючі видатки; running costs виробничі витрати • поточні витрати • експлуатаційні витрати; salvage cost ліквідаційні витрати; scheduled costs плановані витрати; selling costs витрати реалізації • торговельні витрати; semi-variable costs частково змінні витрати • напівзмінні витрати; separable costs подільні витрати; service costs витрати на обслуговування; set-up costs витрати на налагодження; shadow costs приховані витрати; shelter costs складові витрати; shipping cost(s) витрати на транспортування; shop cost цехова собівартість; social costs суспільні витрати; social marginal cost суспільні граничні витрати; sorting costs витрати на розсортування; specific cost спеціальна ціна • вартість конкретних виробів; spillover cost витрати переливу • побічні витрати; spiralling costs швидко зростаючі ціни • різко зростаючі ціни; spoilage costs витрати внаслідок псування продукції • витрати внаслідок браку; staff costs витрати на персонал; standard costs нормативні витрати • нормативна собівартість; standing costs постійні витрати; starting-and-stopping cost(s) витрати, пов'язані із запуском виробництва і зупинкою; starting-load cost(s) витрати підготовки виробництва; start-up costs витрати підготовки виробництва • витрати, пов'язані із запуском; stock-holding cost вартість зберігання запасів; stocking cost вартість запасів; storage cost вартість зберігання запасів; sunk costs безповоротні витрати; supervision costs витрати на контроль • витрати на нагляд; supplementary costs додаткові витрати • побічні витрати • непрямі витрати; support costs витрати на технічне обслуговування • вартість технічного обслуговування • експлуатаційні витрати; tangible costs матеріальні витрати; target cost планована вартість • плановані витрати; tentative cost орієнтовна вартість • пробна вартість; total cost сукупні витрати • загальна собівартість • повна собівартість; total delay cost сукупні витрати на чекання; total external cost сукупні зовнішні витрати; total labour costs сукупні витрати на робочу силу; total private cost сукупні особисті витрати • сукупні індивідуальні витрати; total-revenue cost принцип зіставлення сукупної виручки і сукупних витрат; total social cost сукупні суспільні витрати; total system cost сукупні витрати системи; total unit cost сукупні витрати на одиницю продукції; traceable cost витрати, які можна простежити; training cost витрати на навчання • вартість навчання; transaction costs трансакційні витрати; transfer costs витрати на транспортування; transhipment costs витрати на перевантаження; transport costs транспортні витрати; transportation costs транспортні витрати; travel costs дорожні витрати; treating costs витрати на переробку; true cost справжня вартість; ultimate cost кінцева вартість; unabsorbed costs непоглинуті витрати • непокриті витрати; unamortized cost неамортизована частина вартості • чистий капітал; unavoidable costs необхідні витрати • постійні витрати; uncontrollable costs нерегульовані витрати; underwriting cost вартість підписки; unexpired costs витрати майбутніх періодів; unit costs витрати на одиницю продукції • питомі витрати • витрати виробництва на одиницю продукції • собівартість одиниці продукції; unit labour costs вартість праці в одиниці продукції • витрати на робочу силу в одиниці продукту • трудомісткість; unit operating costs операційні витрати на одиницю продукції; unit wage costs вартість праці в одиниці продукції • витрати на робочу силу в одиниці продукту; unloading costs витрати на розвантаження; unrecovered cost залишкова вартість; unscheduled costs понадплановані витрати; upkeep costs витрати на технічне обслуговування • вартість технічного обслуговування • експлуатаційні витрати • витрати на утримання; user costs витрати використання; variable costs; wage costs витрати на заробітну плату • витрати на зарплату; warehousing costs складські витрати; warranty costs витрати на гарантійне зобов'язання; weighted average cost середньозважена вартість; welfare costs соціально-культурні витрати; working costs експлуатаційні витрати • вартість обробки═════════□═════════above cost вище від собівартості • вище від вартості; at cost за собівартість • за вартість; at any cost за будь-яку ціну; below cost нижче від собівартості • нижче від вартості; cost accountant; cost accounting виробничий облік; cost allocation розподіл витрат; cost allocation base база розподілу витрат; cost analysis аналіз витрат; cost and freight (C and F) (CFR) (C & F) вартість і фрахт; cost and insurance (C and I) вартість і страхування; cost and price difference різниця між собівартістю і ціною; cost apportionment постатейний розподіл витрат; cost awareness обізнаність з витратами; cost-benefit analysis аналіз витрат і вигод • аналіз затрат і результатів; cost burden тягар витрат; cost calculation калькуляція витрат; cost centre; cost-centre accounting виробничий облік • виробнича бухгалтерія; cost-centre variance відхилення від нормативних витрат; cost charged to витрати, віднесені на; cost classification класифікація витрат; cost clerk обліковець витрат; cost containment стримування витрат; cost control контроль за рівнем витрат; cost control account контрольний рахунок витрат; cost curve крива витрат; cost depletion allowance податкова знижка на вичерпування природних ресурсів; cost development зростання собівартості; cost distribution розподіл витрат; cost effectiveness ефективність витрат • результативність витрат; cost efficiency економічна ефективність • ефективність витрат; cost escalation зростання витрат; cost estimating оцінка витрат • оцінка вартості; cost factor фактор витрат; cost formula формула обрахування витрат; costfree безплатно; cost function функція витрат; cost increase зростання вартості; costs incurred to date витрати на поточну дату; cost, insurance, freight (OF) вартість, страхування, фрахт; cost, insurance, freight and commission (CIFC, CIF&C) вартість, страхування, фрахт і комісія посередника; cost, insurance, freight and exchange (CIF&E) вартість, страхування, фрахт включно з курсовою різницею; cost method методика калькуляції; cost minimization мінімізація витрат • мінімізація витрат виробництва • мінімізація собівартості; cost of acquisition вартість купівлі • вартість придбання; cost of administration адміністративні витрати; cost of appraisal витрати на оцінку; cost of arbitration вартість арбітражу • витрати на арбітраж; cost of borrowing кошти, пов'язані з позикою • вартість кредиту • позичковий процент; cost of capital; cost of carriage витрати перевезення; cost of carrying inventory витрати зберігання товарно-матеріальних запасів; cost of delivery витрати на доставку; cost of demolition вартість розформування; cost of dismantling вартість демонтажу; cost of doing business витрати експлуатації підприємства; cost of equipment вартість устаткування; cost of equity вартість акціонерного капіталу; cost of financing вартість фінансування • витрати фінансування; cost of fixed capital вартість основного капіталу; cost of goods вартість товару; cost of goods manufactured собівартість виробленої продукції; cost of goods sold собівартість реалізованих товарів; cost of haulage вартість транспортування; cost of heating вартість опалення; cost of installation вартість монтажу; cost of insurance вартість страхування; cost of inventory витрати на проведення інвентаризації; cost of legal proceedings вартість судового розгляду; cost of living прожитковий мінімум; cost-of-living adjustment (COLA) cost надбавка на подорожчання • поправка до заробітної плати у зв'язку з підвищенням прожиткового мінімуму; cost-of-living allowance cost поправка (до заробітної плати) у зв'язку з підвищенням прожиткового мінімуму; cost-of-living bonus поправка (до заробітної плати) у зв'язку з підвищенням прожиткового мінімуму; cost-of-living clause захист індексації заробітної плати; cost-of-living index індекс прожиткового мінімуму • індекс вартості життя; cost of manufacture вартість виробництва; cost of materials consumed вартість використаних матеріалів; cost of an order вартість замовлення; cost of packaging вартість пакування; cost of product sold вартість проданого товару; cost of a project вартість проекту; cost of publication вартість публікації; cost of renting вартість оренди; cost of sales собівартість реалізованих товарів; cost of service вартість обслуговування • вартість послуг; cost of servicing вартість обслуговування; cost of tare вартість тари; cost of upkeep вартість утримання; cost-plus витрати плюс • витрати плюс фіксований прибуток; cost price ціна виробництва; cost price estimate оцінка ціни виробництва; cost-push inflation інфляція, викликана зростанням витрат виробництва; cost recovery відшкодовування витрат виробництва; cost structure структура собівартості • структура витрат; cost to the consumer витрати споживача; cost type вид витрат; cost unit одиниця вартості; cost value величина витрат • собівартість • вартість витрат • первісна вартість; cost variance відхилення від нормативних витрат; free of cost безплатно; full-cost pricing ціноутворення на основі повних витрат; incremental costs of service додаткові витрати на обслуговування; less costs за відрахуванням витрат; marginal cost(s) of acquisition граничні витрати, пов'язані з придбанням додаткового виробничого ресурсу; marginal cost of capital (MCC) гранична вартість капіталу; marginal cost of pollution abatement граничні витрати на зменшення забруднення; net cost of purchases чисті витрати на закупівлю; next to cost майже за собівартістю; oncosts накладні витрати • побічні видатки • непрямі витрати; opportunity cost of capital альтернативна вартість капіталу; research and development (R&D) costs витрати на науково-дослідні та проектно-конструкторські роботи; to absorb costs покривати/покрити витрати; to assess costs оцінювати/оцінити витрати; to award costs against somebody присуджувати/присудити комусь судові видатки; to bear costs переносити/перенести видатки; to calculate costs підраховувати/підрахувати витрати • калькулювати видатки; to cover costs покривати/покрити видатки; to cover the cost покривати/покрити вартість; to curtail costs зменшувати/зменшити видатки • зменшувати/зменшити витрати; to cut down on costs зменшувати/зменшити видатки • зменшувати/зменшити витрати; to cut production costs знижувати/знизити собівартість продукції; to decrease costs зменшувати/зменшити видатки • зменшувати/зменшити витрати; to defray the costs оплачувати/оплатити витрати • оплачувати/оплатити видатки; to determine the cost оцінювати/оцінити вартість; to estimate costs оцінювати/оцінити видатки • оцінювати/оцінити витрати; to exceed the cost перевищувати/перевищити вартість; to increase costs підвищувати/підвищити вартість; to incur costs понести видатки; to itemize costs розподіляти/розподілити витрати; to keep down costs стримувати/стримати витрати; to meet costs покривати/покрити витрати • покривати/покрити вартість; to offset the costs відшкодовувати/відшкодувати витрати; to recoup costs відшкодовувати/відшкодувати витрати; to recover costs стягувати/стягнути витрати • покривати/ покрити видатки; to reduce costs зменшувати/зменшити витрати • зменшувати/ зменшити видатки; to refund the cost повертати/повернути витрати • повертати/повернути вартість; to revise the cost переглядати/переглянути вартість; to save costs занижувати/знизити витрати • економити на витратах; to share the cost розділяти/розділити витрати; to work out the cost обраховувати/обрахувати витрати; to write off capital costs списувати/списати капітальні витрати; under cost нижче від собівартості • нижче від вартості* * *витрати; видатки; собівартість; вартість -
11 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
12 covariance
1) ковариация
2) ковариантность
3) соизменимость
4) матем. момент второй смешанный
5) ковариационный
6) смешанный момент второго порядка ∙ covariance [covariant] function ≈ ковариантная функция mutual covariance function ≈ смешанная ковариационная функция proper covariance kernel ≈ собственное ядро ковариации - a posteriori covariance - asymptotic covariance - conditional covariance - covariance analysis - covariance contraction - covariance curve - covariance density - covariance distribution - covariance equation - covariance function - covariance kernel - covariance matrix - covariance moment - covariance of estimates - covariance parameter - covariance property - covariance restriction - covariance sequence - covariance stationary - covariance structure - cross covariance - empiric covariance - estimated covariance - generalized covariance - harmonizable covariance - incremental covariance - infinitesimal covariance - intraclass covariance - lag covariance - limiting covariance - measure of covariance - multiple covariance - mutual covariance - negative covariance - normalized covariance - observed covariance - partial covariance - population covariance - principal covariance - sample covariance - serial covariance - stationary covariance - tempered covariance - true covariance - weighted covariance - zero covariance (статистика) ковариация, смешанный второй момент conditional ~ условная ковариация covariance ковариация ~ стат. ковариация ~ of estimates вчт. ковариация оценок limiting ~ предельная ковариация multiple ~ множественная ковариация negative ~ отрицательная ковариация normalized ~ нормированная ковариация partial ~ частичная ковариация sample ~ выборочная ковариация serial ~ сериальная ковариация stationary ~ стационарная ковариация trend ~ ковариация трендаБольшой англо-русский и русско-английский словарь > covariance
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13 chart
диаграмма; схема; таблица; график; карта; картограмма || чертить диаграмму или схему; составлять таблицу -
14 Memory
To what extent can we lump together what goes on when you try to recall: (1) your name; (2) how you kick a football; and (3) the present location of your car keys? If we use introspective evidence as a guide, the first seems an immediate automatic response. The second may require constructive internal replay prior to our being able to produce a verbal description. The third... quite likely involves complex operational responses under the control of some general strategy system. Is any unitary search process, with a single set of characteristics and inputoutput relations, likely to cover all these cases? (Reitman, 1970, p. 485)[Semantic memory] Is a mental thesaurus, organized knowledge a person possesses about words and other verbal symbols, their meanings and referents, about relations among them, and about rules, formulas, and algorithms for the manipulation of these symbols, concepts, and relations. Semantic memory does not register perceptible properties of inputs, but rather cognitive referents of input signals. (Tulving, 1972, p. 386)The mnemonic code, far from being fixed and unchangeable, is structured and restructured along with general development. Such a restructuring of the code takes place in close dependence on the schemes of intelligence. The clearest indication of this is the observation of different types of memory organisation in accordance with the age level of a child so that a longer interval of retention without any new presentation, far from causing a deterioration of memory, may actually improve it. (Piaget & Inhelder, 1973, p. 36)4) The Logic of Some Memory Theorization Is of Dubious Worth in the History of PsychologyIf a cue was effective in memory retrieval, then one could infer it was encoded; if a cue was not effective, then it was not encoded. The logic of this theorization is "heads I win, tails you lose" and is of dubious worth in the history of psychology. We might ask how long scientists will puzzle over questions with no answers. (Solso, 1974, p. 28)We have iconic, echoic, active, working, acoustic, articulatory, primary, secondary, episodic, semantic, short-term, intermediate-term, and longterm memories, and these memories contain tags, traces, images, attributes, markers, concepts, cognitive maps, natural-language mediators, kernel sentences, relational rules, nodes, associations, propositions, higher-order memory units, and features. (Eysenck, 1977, p. 4)The problem with the memory metaphor is that storage and retrieval of traces only deals [ sic] with old, previously articulated information. Memory traces can perhaps provide a basis for dealing with the "sameness" of the present experience with previous experiences, but the memory metaphor has no mechanisms for dealing with novel information. (Bransford, McCarrell, Franks & Nitsch, 1977, p. 434)7) The Results of a Hundred Years of the Psychological Study of Memory Are Somewhat DiscouragingThe results of a hundred years of the psychological study of memory are somewhat discouraging. We have established firm empirical generalisations, but most of them are so obvious that every ten-year-old knows them anyway. We have made discoveries, but they are only marginally about memory; in many cases we don't know what to do with them, and wear them out with endless experimental variations. We have an intellectually impressive group of theories, but history offers little confidence that they will provide any meaningful insight into natural behavior. (Neisser, 1978, pp. 12-13)A schema, then is a data structure for representing the generic concepts stored in memory. There are schemata representing our knowledge about all concepts; those underlying objects, situations, events, sequences of events, actions and sequences of actions. A schema contains, as part of its specification, the network of interrelations that is believed to normally hold among the constituents of the concept in question. A schema theory embodies a prototype theory of meaning. That is, inasmuch as a schema underlying a concept stored in memory corresponds to the mean ing of that concept, meanings are encoded in terms of the typical or normal situations or events that instantiate that concept. (Rumelhart, 1980, p. 34)Memory appears to be constrained by a structure, a "syntax," perhaps at quite a low level, but it is free to be variable, deviant, even erratic at a higher level....Like the information system of language, memory can be explained in part by the abstract rules which underlie it, but only in part. The rules provide a basic competence, but they do not fully determine performance. (Campbell, 1982, pp. 228, 229)When people think about the mind, they often liken it to a physical space, with memories and ideas as objects contained within that space. Thus, we speak of ideas being in the dark corners or dim recesses of our minds, and of holding ideas in mind. Ideas may be in the front or back of our minds, or they may be difficult to grasp. With respect to the processes involved in memory, we talk about storing memories, of searching or looking for lost memories, and sometimes of finding them. An examination of common parlance, therefore, suggests that there is general adherence to what might be called the spatial metaphor. The basic assumptions of this metaphor are that memories are treated as objects stored in specific locations within the mind, and the retrieval process involves a search through the mind in order to find specific memories....However, while the spatial metaphor has shown extraordinary longevity, there have been some interesting changes over time in the precise form of analogy used. In particular, technological advances have influenced theoretical conceptualisations.... The original Greek analogies were based on wax tablets and aviaries; these were superseded by analogies involving switchboards, gramophones, tape recorders, libraries, conveyor belts, and underground maps. Most recently, the workings of human memory have been compared to computer functioning... and it has been suggested that the various memory stores found in computers have their counterparts in the human memory system. (Eysenck, 1984, pp. 79-80)Primary memory [as proposed by William James] relates to information that remains in consciousness after it has been perceived, and thus forms part of the psychological present, whereas secondary memory contains information about events that have left consciousness, and are therefore part of the psychological past. (Eysenck, 1984, p. 86)Once psychologists began to study long-term memory per se, they realized it may be divided into two main categories.... Semantic memories have to do with our general knowledge about the working of the world. We know what cars do, what stoves do, what the laws of gravity are, and so on. Episodic memories are largely events that took place at a time and place in our personal history. Remembering specific events about our own actions, about our family, and about our individual past falls into this category. With amnesia or in aging, what dims... is our personal episodic memories, save for those that are especially dear or painful to us. Our knowledge of how the world works remains pretty much intact. (Gazzaniga, 1988, p. 42)The nature of memory... provides a natural starting point for an analysis of thinking. Memory is the repository of many of the beliefs and representations that enter into thinking, and the retrievability of these representations can limit the quality of our thought. (Smith, 1990, p. 1)Historical dictionary of quotations in cognitive science > Memory
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15 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
16 house of quality
Opsa decision making and planning tool that brings customers and engineers together in the product design process. House of quality is one of the four houses or phases of quality function deployment. House of quality provides a structure for the design and development cycle. The name is derived from the use of matrices that explore the relationship between customer needs and design attributes. The matrices used in the analysis fit together to form a houselike structure. -
17 Frames
Here is the essence of the theory: when one encounters a new situation (or makes a substantial change in one's view of the present problem) one selects from memory a substantial structure called a frame. This is a remembered framework to be adapted to fit reality by changing details as necessary.A frame is a data-structure for representing a stereotyped situation, like being in a certain kind of living room, or going to a child's birthday party. Attached to each frame are several kinds of information. Some of this information is about how to use the frame. Some is about what one can expect to happen next. Some is about what to do if these expectations are not confirmed.We can think of a frame as a network of nodes and relations. The "top levels" of a frame are fixed, and represent things that are always true about the supposed situation. The lower levels have many terminals"slots" that must be filled by specific instances or data.... Collections of related frames are linked together into frame systems. The effects of important actions are mirrored by transformations between the frames of a system. These are used to make certain kinds of calculations economical, to represent changes of emphasis and attention, and to account for the effectiveness of "imagery."For visual scene analysis, the different frames of a system describe the scene from different viewpoints, and the transformations between one frame and another represent the effects of moving from place to place. For nonvisual kinds of frames, the differences between the frames of a system can represent actions, cause-effect relations, or changes in metaphorical viewpoint. Different frames of a system share the same terminals; this is the critical point that makes it possible to coordinate information gathered from different viewpoints. (Minsky, 1975, pp. 211, 212)Historical dictionary of quotations in cognitive science > Frames
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18 composite
1) смесь
2) композитный
3) композиционный
4) сборно-монолитный
5) комбинированный
6) комплексный
7) композиция
8) произведение
9) составной
10) состав
11) сложный
12) смешанный
– composite analysis
– composite arrow
– composite blank
– composite circuit
– composite construction
– composite etching
– composite feedback
– composite function
– composite functor
– composite hypothesis
– composite insulation
– composite lens
– composite material
– composite mold
– composite nature
– composite number
– composite pattern
– composite phosphor
– composite photography
– composite picture
– composite probability
– composite resistor
– composite seam
– composite sheet
– composite structure
– composite synchro
– composite transistor
– composite video
composite value method — <comput.> метод передачи совместных значений, метод совместных значений
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19 control
1) контроль
2) контрольный
3) обоснование
4) обосновывать
5) оперативный
6) регулировать
7) регулировочный орган
8) совладать
9) управление
10) управляемость
11) управляющий
12) штурвальный
13) регулировка
14) управлять
15) проверять
16) регулирование
17) инструкция
18) исполнительный
19) контролировать
20) проверка
21) проверочный
22) регулирующий
– absence of control
– air traffic control
– air-traffic control
– analysis is in control
– anticipatory control
– arc control device
– association control
– attenuation control
– attitude control
– automatic control
– autonomous control
– autothrottle control
– bang-bang control
– be in control
– be out of control
– bin control gate
– brightness control
– bucket tip control
– bulge control
– centralized control
– closed-cycle control
– complete control
– context control
– continuous control
– contrast control
– control accuracy
– control action
– control actuator
– control agent
– control air
– control algorithm
– control amplifier
– control and display
– control assembly
– control beam
– control bus
– control button
– control cabinet
– control cable
– control cam
– control center
– control channel
– control character
– control characteristic
– control circuit
– control code
– control column
– control combination
– control computer
– control crank
– control criterion
– control current
– control cylinder
– control data
– control desk
– control electrode
– control electronics
– control element
– control equipment
– control factor
– control flutter
– control force
– control function
– control gate
– control gear
– control graphitization
– control instruction
– control jet
– control joint
– control key
– control knob
– control lag
– control lever
– control limit
– control linkages
– control links
– control loop
– control magnet
– control means
– control mode
– control module
– control motor
– control of airplane
– control office
– control operation
– control panel
– control pedal
– control position
– control problem
– control pulse
– control range
– control reactor
– control register
– control relay
– control response
– control room
– control shaft
– control spin
– control statement
– control stick
– control surface
– control survey
– control switch
– control temperature
– control theory
– control track
– control transistor
– control unit
– control vector
– control voltage
– control weeds
– control winding
– control wiring
– corrosion control
– dash control
– data control
– derivative control
– digital control
– direct control
– distance control
– disturbance-compensating control
– dive-recovery control
– duplicate control
– dust control
– ease of control
– elevator control
– emergency control
– end-point control
– engine control
– environment control
– error control
– error-closing control
– exclusive control
– extension of control
– feed control
– feed-back control
– feedback control
– filament control
– fine control
– fire control
– flight control
– floating control
– flood control
– flow-rate control
– focus control
– frequency control
– front-panel control
– gain control
– ganged control
– geodetic control
– go out of control
– ground control
– gyrorudder control
– hand control
– headwater control
– height control
– hierarchical control
– in-process control
– independent control
– indirect control
– industrial control
– input-output control
– integral control
– interacting control
– intermittent control
– inventory control
– jet control
– job control language
– layout of control
– leather control
– level control
– linearity control
– load control
– local control
– lose control
– loss of control
– manual control
– master control
– meduim-access control
– meduim-access control
– mission control
– multicircuit control
– noise control
– numerical control
– off-line control
– on-line control
– on-off control
– open-loop control
– operating control
– optimal control
– optimization control
– out of control
– pass control
– path control
– path of control
– pedal control
– pest control
– phase control
– phase-lock control
– piano-key control
– plan control
– point of control
– point-to-point control
– power-assisted control
– product control
– program control
– programmed control
– proportional control
– proportional-plus-floating control
– push-button control
– pushbutton control
– quality control
– radio control
– ramp control
– reaction control
– recovery control
– regain control
– register control
– remotability of control
– remote control
– roll control
– rudder control
– run-off control
– sampled-data control
– segregate control
– selectivity control
– self-acting control
– sensitivity control
– servo control
– slide control
– slope control
– statistical control
– steering control
– supervisory control
– take control
– technical control
– temperature control
– throttle control
– tone control
– touch control
– traffic control
– tuning control
– vertical control
– vibration control
– voice-activated control
– volume control
aerodynamic control surface — руль управления аэродинамический
automatic control equipment — аппаратура автоматического управления
automatic frequency control — частотная АПЧ, автоматическая настройка частоты
automatic gain control — <tech.> регулировка усиления автоматическая
automatic remote control — <comput.> телеавтоматика
automatic voltage control — регулирование напряжения автоматическое
bang-bang control system — <comput.> система управления релейная
cancelling control button — < railways> кнопка отмены
centralized traffic control — < railways> централизация
conditional transfer of control — условная передача управления
control aisle of a substation — коридор управления подстанции
control in pitch of airplane — продольное управление самолетом
control point adjustment — настройка точки регулирования, <engin.> задатчик
control tower service — <aeron.> служба диспетчерская
coordinated phosphate control — коррекционная обработка воды
differential control method — дифференцированный метод контроля
dispatcher's supervisory control — телеуправление диспетчерское
fire control computer — счетно-решающее устройство для управления артиллерийским огнем
fire control director — прибор управления артиллерийским огнем
floating control mode — <comput.> способ регулирования астатический
intermittent gain control — < radio> регулировка усиления временная
lateral control of airplane — поперечное управление самолетом
microprocessor control system — микропроцессорная система управления
pressure control instrument — <tech.> маностат
proportional control factor — <comput.> коэффициент пропорционального регулирования
range finder control — <geod.> метод дальномерно-базисный
reactor control system — <engin.> система управления и защиты
remote control interlocking — < railways> телецентрализация, централизация дистанционная
river control structure — <geol.> сооружение выправительное
servo control unit — <engin.> гидроусилитель
spray-type superheat control — впрысковое регулирование перегрева
supervisory control system — <comput.> автодиспетчер
thermostatic temperature control — ключевое термостатирование
volume range control — регулирование динамического диапазона
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20 domain
1) владение
2) домен
3) домена
4) область
5) доменный
– angular domain
– bounded domain
– bubble domain
– coefficient domain
– covering domain
– dense domain
– domain functional
– domain of a function
– domain of closure
– domain of convergence
– domain of definition
– domain of dependence
– domain of determinancy
– domain of integrity
– domain of rationality
– domain polarization
– domain rotation
– domain wall
– ferroelectric domain
– frequency domain
– high-field domain
– integral domain
– Jordan domain
– protection domain
– radiated domain
– spike-shaped domain
– strip domain
– tapered domain
– travelling domain
– tube domain
cylindrical magnetic domain — <comput.> домен магнитный цилиндрический
frequency domain spectroscopy — спектроскопия стационарная, спектроскопия частотная
magnetic bubble domain — <comput.> домен магнитный плоский
serpentine domain structure — <phys.> структура доменная лабиринтная
time domain spectroscopy — <opt.> спектроскопия временная
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