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61 spokesman, spokesperson
представитель; делегат; оратор; ведущий; лицо бренда; персона, рекламирующая товар, и имя которой прочно ассоциируется потребителями с этим товаром -
62 pravaktaa
spokesperson -
63 лицо бренда
лицо бренда
Персона, рекламирующая товар или услугу, имя которого прочно ассоциируется с этим товаром (услугой). Например, лицом британского телеканала ITV Digital уже несколько лет работает вязаная обезьянка, созданная коллективом лондонского агентства Mother. Она не просто звезда большинства рекламных кампаний телеканала, в 2002 году обезьянка заняла 4-е место в ряду самых влиятельных рекламных персон Соединенного Королевства (ее обошли лишь Мартин Соррелл, Морис Саатчи и Крис Пауэл). В случае с L’Oreal и PepsiCo, когда продукцию фирмы представляют более десятка лиц, использовать термин spokesperson некорректно. В новостных лентах термин spokesperson часто употребляется в несколько ином значении и обозначает некоего неизвестного, но официального представителя компании, фамилия которого по каким-либо причинам (чаще всего из-за профессиональной привычки СМИ не разглашать источники информации?) замалчивается.
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > лицо бренда
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64 función de vocero
• spokesperson role -
65 papel de portavoz
• spokesperson role -
66 spokesman
(spokesperson) n1. представник, делегат (від групи осіб)2. оратор3. виразник поглядів, представник- White House spokesman офіційний представник Білого Дому (уповноважений зробити заяву) -
67 talsperson fk
spokesperson -
68 говорител м
spokesperson -
69 szóvivõ
spokesperson, spokesman -
70 portavoz
f. & m.m.1 voice.2 spokesman, spokesperson of a cause, spokesperson, mouthpiece.3 spokeswoman.4 megaphone, speaking trumpet.* * ** * *noun mf.spokesperson, spokesman / spokeswoman* * *1.SMF spokesman/spokeswoman, spokesperson2. SM1) pey (=periódico, emisora) mouthpiece2) (=altavoz) megaphone, loudhailer* * *masculino y femenino (m) spokesperson, spokesman; (f) spokesperson, spokeswoman* * *= spokesman [spokesmen, -pl.], spokesperson [spokespeople, -pl.], mouthpiece, spokeswoman [spokeswomen, -pl.], spin doctor, megaphone, spinner, voice.Ex. The philosophy of these critics was enunciated by one of their most prominent spokesmen, the famous Thomas Carlyle.Ex. Although I am not sure that research libraries' spokespersons are more articulate than others, their cataloging needs receive attention from the Library of Congress and from the American Library Association.Ex. This is the 1st issue of a journal intended as the mouthpiece of the Scottish Branch of the Library Association (UK) = Éste es el primer número de una revista cuyo objetivo es ser el portavoz de la Filial Escocesa de la Asociación de Bibliotecarios Británica.Ex. The UK Labour Party spokeswoman on information technology reviewed some of the future applications of the information superhighway to education.Ex. The author suggests that the spin doctor is a new communication role, and raises questions about its relationship to the traditional public relations model.Ex. When the news media in the United States serve as a megaphone for government policy, they do so under the flag of responsible journalism; when foreign media do the same, however, it is called 'propaganda'.Ex. The writer discusses how presidential spinner Ari Fleischer responded to questions about the proposed war with Iraq.Ex. There are networks which have been designed for transmitting information to and from computers, rather than transmitting people's voices.----* el portavoz de = the voice of.* portavoz del gobierno = press spokesman.* * *masculino y femenino (m) spokesperson, spokesman; (f) spokesperson, spokeswoman* * *= spokesman [spokesmen, -pl.], spokesperson [spokespeople, -pl.], mouthpiece, spokeswoman [spokeswomen, -pl.], spin doctor, megaphone, spinner, voice.Ex: The philosophy of these critics was enunciated by one of their most prominent spokesmen, the famous Thomas Carlyle.
Ex: Although I am not sure that research libraries' spokespersons are more articulate than others, their cataloging needs receive attention from the Library of Congress and from the American Library Association.Ex: This is the 1st issue of a journal intended as the mouthpiece of the Scottish Branch of the Library Association (UK) = Éste es el primer número de una revista cuyo objetivo es ser el portavoz de la Filial Escocesa de la Asociación de Bibliotecarios Británica.Ex: The UK Labour Party spokeswoman on information technology reviewed some of the future applications of the information superhighway to education.Ex: The author suggests that the spin doctor is a new communication role, and raises questions about its relationship to the traditional public relations model.Ex: When the news media in the United States serve as a megaphone for government policy, they do so under the flag of responsible journalism; when foreign media do the same, however, it is called 'propaganda'.Ex: The writer discusses how presidential spinner Ari Fleischer responded to questions about the proposed war with Iraq.Ex: There are networks which have been designed for transmitting information to and from computers, rather than transmitting people's voices.* el portavoz de = the voice of.* portavoz del gobierno = press spokesman.* * *masculine, feminineCompuesto:foreman* * *
portavoz sustantivo masculino y femenino (m) spokesperson, spokesman;
(f) spokesperson, spokeswoman
portavoz mf spokesperson
(hombre) spokesman
(mujer) spokeswoman: este periódico es el portavoz del partido socialista, this newspaper is the voice of the Socialist Party
' portavoz' also found in these entries:
Spanish:
erigirse
- vocera
- vocero
- autorizado
- personero
English:
mouthpiece
- shadow cabinet
- spokesman
- spokesperson
- spokeswoman
- mouth
- spin
* * *portavoz nmf1. [persona] spokesperson, spokesman, f spokeswoman2. [medio de comunicación] mouthpiece;esa cadena de televisión es la portavoz del gobierno that television channel is the voice o mouthpiece of the government* * ** * ** * *portavoz n spokespersonSi es un hombre, se puede decir spokesman [pl. spokesmen]; si es una mujer, spokeswoman [pl. spokeswomen] -
71 vocero
m.spokesperson, mouthpiece, spokesman, prolocutor.* * *► nombre masculino,nombre femenino* * *vocero, -aSM/ F ( esp LAm) spokesman/spokeswoman, spokesperson* * *- ra (esp AmL) (m) spokesman, spokesperson; (f) spokeswoman, spokesperson* * *- ra (esp AmL) (m) spokesman, spokesperson; (f) spokeswoman, spokesperson* * *masculine, feminineA ( masculine) spokesman, spokespersonB ( feminine) spokeswoman, spokesperson* * *
vocero
(f) spokeswoman, spokesperson
vocero,-a m,f LAm (portavoz) spokesperson
(hombre) spokesman
(mujer) spokeswoman
' vocero' also found in these entries:
Spanish:
vocera
English:
spokesman
- spokesperson
* * *vocero, -a nm,fesp Am spokesperson, spokesman, f spokeswoman* * *m, vocera f esp L.Am.spokesperson* * *vocero, -ra nportavoz: spokesperson, spokesman m, spokeswoman f -
72 personero
m.1 representative, official representative, official representative of a corporation, delegate.2 attorney in fact.* * *personero, -aSM / F LAm (Pol) (=representante) (government) official; (=portavoz) spokesperson; (Jur) proxy* * *- ra masculino, femenino (AmL) ( representante) representative; ( portavoz) (m) spokesman, spokesperson; (f) spokeswoman, spokesperson* * *- ra masculino, femenino (AmL) ( representante) representative; ( portavoz) (m) spokesman, spokesperson; (f) spokeswoman, spokesperson* * *personero -ramasculine, feminine( AmL)1 (representante) representative* * *
personero◊ -ra sustantivo masculino, femenino (AmL) ( representante) representative;
( portavoz) (m) spokesman, spokesperson;
(f) spokeswoman, spokesperson
* * *personero, -a nm,fAm1. [representante] representative2. [portavoz] spokesperson -
73 Sprecher
m; -s, -1. (Redner) speaker (auch einer Sprache etc.); (Ansager) announcer; (Nachrichtensprecher) newsreader, bes. Am. newscaster oder anchor; (Erzähler) narrator; (Wortführer, Vertreter) spokesman, spokesperson (+ Gen for); PARL. Speaker; zum Sprecher einer Gruppe / Sache werden become the spokesman ( oder spokesperson) for a group / cause, speak out in favo(u)r of a group / cause2. Sl. (Besuchszeit im Gefängnis) visiting time* * *der Sprecher(Ansager) announcer;(Redner) speaker; orator;(Vertreter) spokesperson; spokesman* * *Sprẹ|cher ['ʃprɛçɐ]1. m -s, -, Spre|che|rin[-ərɪn]2. f -, -nenspeaker; (= Nachrichtensprecher) newscaster, newsreader; (für Dokumentarfilme, Stücke etc) narrator; (= Ansager) announcer; (= Wortführer) spokespersonsich zum Sprecher von jdm/etw machen — to become the spokesperson for sb/sth
* * *Spre·cher(in)<-s, ->1. (Wortführer) spokesperson* * *der; Sprechers, Sprecher1) spokesman2) (Ansager) announcer; (NachrichtenSprecher) newscaster; news-reader3) (Kommentator, Erzähler) narrator4) (Sprachw.) speaker* * *1. (Redner) speaker (auch einer Sprache etc); (Ansager) announcer; (Nachrichtensprecher) newsreader, besonders US newscaster oder anchor; (Erzähler) narrator; (Wortführer, Vertreter) spokesman, spokesperson (+gen for); PARL Speaker;zum Sprecher einer Gruppe/Sache werden become the spokesman ( oder spokesperson) for a group/cause, speak out in favo(u)r of a group/cause2. sl (Besuchszeit im Gefängnis) visiting time* * *der; Sprechers, Sprecher1) spokesman2) (Ansager) announcer; (NachrichtenSprecher) newscaster; news-reader3) (Kommentator, Erzähler) narrator4) (Sprachw.) speaker* * *- m.speaker n.spokesman n.(§ pl.: spokesmen)talker n. -
74 porte-parole
porte-parole [pɔʀt(ə)paʀɔl]invariable masculine and feminine noun* * *pɔʀt(ə)paʀɔl* * *pɔʀt(ə)paʀɔl nm inv* * *porte-parole nm inv ( personne) spokesperson, spokesman/spokeswoman; ( journal) mouthpiece; se faire le porte-parole de [personne] to act as a spokesperson for; [journal] to be the mouthpiece of.[pɔrtparɔl] nom masculin invariable -
75 portavoce
m f invar spokesperson* * *portavoce s.m. mouthpiece; spokesman*, spokesperson: portavoce di governo, government spokesman; essere il portavoce di qlcu., to be the spokesman for s.o.◆ s.f. spokeswoman*, spokesperson: la portavoce ufficiale della squadra, the official spokeswoman for the team.* * *[porta'votʃe]sostantivo maschile e sostantivo femminile invariabile spokesperson, mouthpiece; (uomo) spokesman*; (donna) spokeswoman*farsi portavoce di — to act as a spokesperson for, to be the mouthpiece of
* * *portavoce/porta'vot∫e/m. e f.inv.spokesperson, mouthpiece; (uomo) spokesman*; (donna) spokeswoman*; farsi portavoce di to act as a spokesperson for, to be the mouthpiece of. -
76 vocería
f.shouting, hubbub, yelling, bawling.* * *SF1) (=griterío) shouting, yelling; (=escándalo) hullabaloo *, uproar2) ( esp LAm) (=cargo) position of spokesperson* * *femenino (AmL) position of spokesperson* * *femenino (AmL) position of spokesperson* * *( esp AmL)position of spokesperson o representativetenía la vocería del partido he was the party's spokesperson -
77 interprète
interprète [ɛ̃tεʀpʀεt]masculine noun, feminine nounb. ( = traducteur) interpreter* * *ɛ̃tɛʀpʀɛt1) ( traducteur) interpreter3) Cinéma, Théâtre performerles interprètes d'une pièce — the cast (sg) of a play
4) ( porte-parole) spokesperson5) ( de texte) exponent; (de présage, rêve) interpreter* * *ɛ̃tɛʀpʀɛt nmf1) (= traducteur) interpreter2) (= porte-parole) spokesman* * *1 ( traducteur) interpreter; interprète consécutif/simultané consecutive/simultaneous interpreter; servir d'interprète à qn, faire l'interprète pour qn to act as an interpreter for sb;4 ( porte-parole) spokesperson; se faire l'interprète de qn to act as sb's spokesperson; soyez mon interprète auprès de lui speak to him on my behalf;5 ( de texte) exponent; (de présage, rêve) interpreter.[ɛ̃tɛrprɛt] nom masculin et féminin[chanteur] singer[danseur] dancerles interprètes [d'un film, d'une pièce] the castl'interprète de: il est devenu l'interprète par excellence de Beckett he became the foremost interpreter of Beckett's workles interprètes de ce concerto sont... the concerto will be played by...2. [traducteur] interpreter -
78 Regierungssprecher
m government spokesperson ( männlich auch spokesman)* * *der Regierungssprechergovernment spokesman* * *Re|gie|rungs|spre|cher(in)m(f)government spokesperson or spokesman/-woman* * *Re·gie·rungs·spre·cher(in)m(f) government spokesperson* * *der government spokesman* * ** * *der government spokesman -
79 Wortführer
* * *der Wortführerspokesman; spokesperson* * *Wọrt|füh|rermspokesman* * *Wort·füh·rer(in)sich akk zum \Wortführer von jdm/etw machen to designate oneself as the spokesman/spokeswoman for sth/sb* * *der, Wortführerin die spokesman/spokeswoman; spokesperson* * ** * *der, Wortführerin die spokesman/spokeswoman; spokesperson -
80 portavoz
portavoz sustantivo masculino y femenino (m) spokesperson, spokesman; (f) spokesperson, spokeswoman
portavoz mf spokesperson (hombre) spokesman (mujer) spokeswoman: este periódico es el portavoz del partido socialista, this newspaper is the voice of the Socialist Party ' portavoz' also found in these entries: Spanish: erigirse - vocera - vocero - autorizado - personero English: mouthpiece - shadow cabinet - spokesman - spokesperson - spokeswoman - mouth - spin
См. также в других словарях:
spokesperson — spokes‧per‧son [ˈspəʊksˌpɜːsn ǁ ˈspoʊksˌpɜːr ] noun spokespeople PLURALFORM [ ˌpiːpl] [countable] a person who has been chosen to speak officially for a group, organization, or government * * * spokesperson UK US /ˈspəʊksˌpɜːsən/ noun [C]… … Financial and business terms
spokesperson — index liaison, medium, plenipotentiary Burton s Legal Thesaurus. William C. Burton. 2006 … Law dictionary
spokesperson — see person … Modern English usage
spokesperson — [n] person who communicates for another agent, champion, delegate, deputy, mediator, mouth, mouthpiece*, prolocutor, prophet, protagonist, representative, speaker, stand in, substitute, talker; concepts 348,354 … New thesaurus
spokesperson — ► NOUN (pl. spokespersons or spokespeople) ▪ a spokesman or spokeswoman (used as a neutral alternative) … English terms dictionary
spokesperson — [spōks′pʉr΄sən] n. SPOKESMAN: used to avoid the masculine implication of spokesman … English World dictionary
spokesperson — n. a spokesperson for (a spokesperson for the strikers) * * * [ spəʊksˌpɜːs(ə)n] a spokesperson for (a spokesperson for the strikers) … Combinatory dictionary
spokesperson — 01. A [spokesperson] for the tobacco company claimed that the government ban on advertising was unfair and unconstitutional. 02. A [spokesman] for the company denied they are planning to lay off over 500 workers. 03. A [spokeswoman] for the… … Grammatical examples in English
spokesperson — [[t]spo͟ʊkspɜː(r)s(ə)n[/t]] spokespersons, spokespeople (plural) N COUNT A spokesperson is a person who speaks as the representative of a group or organization. A spokesperson for Amnesty, Norma Johnston, describes some cases … English dictionary
spokesperson — UK [ˈspə(r)ʊksˌpɜːs(ə)n] / US [ˈspoʊksˌpɜrs(ə)n] noun [countable] Word forms spokesperson : singular spokesperson plural spokespeople UK [ˈspəʊksˌpiːp(ə)l] / US [ˈspoʊksˌpɪp(ə)l] someone whose job is to officially represent an organization, for… … English dictionary
spokesperson — noun Spokesperson is used after these nouns: ↑department, ↑government, ↑ministry, ↑union … Collocations dictionary