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121 corporate strategy
Gen Mgtthe direction an organization takes with the objective of achieving business success in the long term. A number of models such as Michael Porter’s Five Forces model and Gary Hamel and C. K. Prahalad’s model of core competencies have been used to develop corporate strategy. More recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The formulation of corporate strategy involves establishing the purpose and scope of the organization’s activities and the nature of the business it is in, taking the environment in which it operates, its position in the marketplace, and the competition it faces into consideration. Corporate planning and business plans are used to implement corporate strategy. -
122 Paul, Robert William
[br]b. 3 October 1869 Highbury, London, Englandd. 28 March 1943 London, England[br]English scientific instrument maker, inventor of the Unipivot electrical measuring instrument, and pioneer of cinematography.[br]Paul was educated at the City of London School and Finsbury Technical College. He worked first for a short time in the Bell Telephone Works in Antwerp, Belgium, and then in the electrical instrument shop of Elliott Brothers in the Strand until 1891, when he opened an instrument-making business at 44 Hatton Garden, London. He specialized in the design and manufacture of electrical instruments, including the Ayrton Mather galvanometer. In 1902, with a purpose-built factory, he began large batch production of his instruments. He also opened a factory in New York, where uncalibrated instruments from England were calibrated for American customers. In 1903 Paul introduced the Unipivot galvanometer, in which the coil was supported at the centre of gravity of the moving system on a single pivot. The pivotal friction was less than in a conventional instrument and could be used without accurate levelling, the sensitivity being far beyond that of any pivoted galvanometer then in existence.In 1894 Paul was asked by two entrepreneurs to make copies of Edison's kinetoscope, the pioneering peep-show moving-picture viewer, which had just arrived in London. Discovering that Edison had omitted to patent the machine in England, and observing that there was considerable demand for the machine from show-people, he began production, making six before the end of the year. Altogether, he made about sixty-six units, some of which were exported. Although Edison's machine was not patented, his films were certainly copyrighted, so Paul now needed a cinematographic camera to make new subjects for his customers. Early in 1895 he came into contact with Birt Acres, who was also working on the design of a movie camera. Acres's design was somewhat impractical, but Paul constructed a working model with which Acres filmed the Oxford and Cambridge Boat Race on 30 March, and the Derby at Epsom on 29 May. Paul was unhappy with the inefficient design, and developed a new intermittent mechanism based on the principle of the Maltese cross. Despite having signed a ten-year agreement with Paul, Acres split with him on 12 July 1895, after having unilaterally patented their original camera design on 27 May. By the early weeks of 1896, Paul had developed a projector mechanism that also used the Maltese cross and which he demonstrated at the Finsbury Technical College on 20 February 1896. His Theatrograph was intended for sale, and was shown in a number of venues in London during March, notably at the Alhambra Theatre in Leicester Square. There the renamed Animatographe was used to show, among other subjects, the Derby of 1896, which was won by the Prince of Wales's horse "Persimmon" and the film of which was shown the next day to enthusiastic crowds. The production of films turned out to be quite profitable: in the first year of the business, from March 1896, Paul made a net profit of £12,838 on a capital outlay of about £1,000. By the end of the year there were at least five shows running in London that were using Paul's projectors and screening films made by him or his staff.Paul played a major part in establishing the film business in England through his readiness to sell apparatus at a time when most of his rivals reserved their equipment for sole exploitation. He went on to become a leading producer of films, specializing in trick effects, many of which he pioneered. He was affectionately known in the trade as "Daddy Paul", truly considered to be the "father" of the British film industry. He continued to appreciate fully the possibilities of cinematography for scientific work, and in collaboration with Professor Silvanus P.Thompson films were made to illustrate various phenomena to students.Paul ended his involvement with film making in 1910 to concentrate on his instrument business; on his retirement in 1920, this was amalgamated with the Cambridge Instrument Company. In his will he left shares valued at over £100,000 to form the R.W.Paul Instrument Fund, to be administered by the Institution of Electrical Engineers, of which he had been a member since 1887. The fund was to provide instruments of an unusual nature to assist physical research.[br]Principal Honours and DistinctionsFellow of the Physical Society 1920. Institution of Electrical Engineers Duddell Medal 1938.Bibliography17 March 1903, British patent no. 6,113 (the Unipivot instrument).1931, "Some electrical instruments at the Faraday Centenary Exhibition 1931", Journal of Scientific Instruments 8:337–48.Further ReadingObituary, 1943, Journal of the Institution of Electrical Engineers 90(1):540–1. P.Dunsheath, 1962, A History of Electrical Engineering, London: Faber \& Faber, pp.308–9 (for a brief account of the Unipivot instrument).John Barnes, 1976, The Beginnings of Cinema in Britain, London. Brian Coe, 1981, The History of Movie Photography, London.BC / GW -
123 рациональное природопользование
1) General subject: rational use of natural resources2) Engineering: harmonious exploitation (ресурсов окружающей среды)3) Ecology: conservancy of nature, environment conservancy, environmental management, rational nature management4) Business: conservation5) Makarov: conservancy, conservation of nature, environment conservationУниверсальный русско-английский словарь > рациональное природопользование
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124 charakter
( człowieka) character; (zjawiska, przedmiotu) character, naturew charakterze charakter — +gen in the capacity of
silny/słaby charakter — strong/weak personality
czarny charakter — (przen) villain
* * *mi1. (= osobowość) (personal) character, personality; dobry/zły charakter good/bad character; gwałtowny/trudny charakter violent/difficult character; charakter introwertyczny/ekstrawertyczny introvert/extrovert character; mściwy charakter vindictive l. vengeful character; stałość charakteru being set in one's ways, being balanced l. level-headed; kształtować czyjś charakter mould l. form l. shape sb's character; niezgodność charakterów irreconcilable difference of characters; mieć charakter be a person of (strong) character; człowiek z charakterem person of (strong) character; person with backbone; człowiek bez charakteru person of weak character; person of low moral standards; person with no backbone; szkoła charakteru school of hard knocks; university of life; wyrabiać charakter build character; shape l. mould character; to nie leży w moim charakterze it isn't in character with me; it isn't my way of doing things.2. (= cecha przedmiotu l. zjawiska) character, nature; urzędowy charakter official l. formal character; sprawa o charakterze urzędowym official business; w charakterze... in the capacity of...; in the character of...; acting as...; pracować w charakterze wykładowcy work as a lecturer; spotkanie ma oficjalny/nieoficjalny charakter it is an official/unofficial meeting; charakter pisma hand, handwriting, character; coś nabiera charakteru sth takes on character; nadawać czemuś charakter determine the character of sth; mieć charakter w nogach żart. be able to run fast; be the first to run away; uchwycić charakter czegoś capture the character l. nature of sth.3. teor.lit. character, hero; komedia charakterów commedy of characters; charakter statyczny static character; charakter dynamiczny dynamic character; czarny charakter zwł. teatr l. film villain, bad guy.The New English-Polish, Polish-English Kościuszko foundation dictionary > charakter
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125 law
n1) закон- in law2) право; правоведение; законодательство- take law proceedings against smb.- institute law proceedings against smb.4) закон (природы, научный)5) правило•- land law- remain under the protection and authority of the principles of international law- club law- case law- good law- law act- air law -
126 turn
turn [tɜ:n]tourner ⇒ 1A (a), 1B (a), 1B (d), 1C (d), 2 (a), 2 (b), 2 (f) faire tourner ⇒ 1A (a) retourner ⇒ 1B (a) changer ⇒ 1C (a) faire devenir ⇒ 1C (a) se tourner ⇒ 2 (a) se retourner ⇒ 2 (b) devenir ⇒ 2 (d) se changer ⇒ 2 (e) tour ⇒ 3 (a), 3 (d), 3 (f), 3 (g) tournant ⇒ 3 (b), 3 (c) virage ⇒ 3 (b), 3 (c) tournure ⇒ 3 (d)A.(a) (cause to rotate, move round) tourner; (shaft, axle) faire tourner, faire pivoter; (direct) diriger;∎ she turned the key in the lock (to lock) elle a donné un tour de clé (à la porte), elle a fermé la porte à clé; (to unlock) elle a ouvert la porte avec la clé;∎ turn the wheel all the way round faites faire un tour complet à la roue;∎ Cars to turn the (steering) wheel tourner le volant;∎ turn the knob to the right tournez le bouton vers la droite;∎ turn the knob to "record" mettez le bouton en position "enregistrer";∎ she turned the oven to its highest setting elle a allumé ou mis le four à la température maximum;∎ she turned her chair towards the window elle a tourné sa chaise face à la fenêtre;∎ he turned the car into the drive il a engagé la voiture dans l'allée;∎ we turned our steps homeward nous avons dirigé nos pas vers la maison;∎ turn your head this way tournez la tête de ce côté∎ she turned the conversation to sport elle a orienté la conversation vers le sport;∎ their votes could turn the election in his favour leurs voix pourraient faire basculer les élections en sa faveur;∎ he would not be turned from his decision to resign il n'y a pas eu moyen de le faire revenir sur sa décision de démissionner;∎ nothing would turn the rebels from their cause rien ne pourrait détourner les rebelles de leur cause;∎ you've turned my whole family against me vous avez monté toute ma famille contre moi;∎ we turned his joke against him nous avons retourné la plaisanterie contre lui;∎ let's turn our attention to the matter in hand occupons-nous de l'affaire en question;∎ she turned her attention to the problem elle s'est concentrée sur le problème;∎ to turn one's thoughts to God tourner ses pensées vers Dieu;∎ research workers have turned the theory to practical use les chercheurs ont mis la théorie en pratique;∎ how can we turn this policy to our advantage or account? comment tirer parti de cette politique?, comment tourner cette politique à notre avantage?;∎ to turn one's back on sb tourner le dos à qn;∎ she looked at the letter the minute his back was turned dès qu'il a eu le dos tourné, elle a jeté un coup d'œil à la lettre;∎ how can you turn your back on your own family? comment peux-tu abandonner ta famille?;∎ she turned her back on her friends elle a tourné le dos à ses amis;∎ to turn one's back on the past tourner la page, tourner le dos au passé;∎ she was so pretty that she turned heads wherever she went elle était si jolie que tout le monde se retournait sur son passage;∎ success had not turned his head la réussite ne lui avait pas tourné la tête, il ne s'était pas laissé griser par la réussite;∎ all their compliments had turned her head tous leurs compliments lui étaient montés à la tête ou lui avaient tourné la tête;∎ to turn the tables on sb reprendre l'avantage sur qn;∎ figurative now the tables are turned maintenant les rôles sont renversésB.∎ the very thought of food turns my stomach l'idée même de manger me soulève le cœur;∎ to turn sth on its head bouleverser qch, mettre qch sens dessus dessous;∎ recent events have turned the situation on its head les événements récents ont retourné la situation∎ he turned the beggar from his door il a chassé le mendiant;∎ they turned the poachers off their land ils ont chassé les braconniers de leurs terres(c) (release, let loose)∎ he turned the cattle into the field il a fait rentrer le bétail dans le champ(d) (go round → corner) tourner(e) (reach → in age, time) passer, franchir;∎ I had just turned twenty je venais d'avoir vingt ans;∎ she's turned thirty elle a trente ans passés, elle a dépassé le cap de la trentaine;∎ it has only just turned four o'clock il est quatre heures passées de quelques secondes(f) (do, perform) faire;∎ the skater turned a circle on the ice la patineuse a décrit un cercle sur la glace;∎ to turn a cartwheel faire la roue∎ I've turned my ankle je me suis tordu la chevilleC.∎ to turn sth into sth transformer ou changer qch en qch;∎ bitterness turned their love into hate l'amertume a transformé leur amour en haine;∎ she turned the remark into a joke elle a tourné la remarque en plaisanterie;∎ they're turning the book into a film ils adaptent le livre pour l'écran;∎ the sight turned his heart to ice le spectacle lui a glacé le cœur ou l'a glacé;∎ Stock Exchange you should turn your shares into cash vous devriez réaliser vos actions;∎ time had turned the pages yellow le temps avait jauni les pages(b) (make bad, affect)∎ the lemon juice turned the milk (sour) le jus de citron a fait tourner le lait∎ to turn a good profit faire de gros bénéfices;∎ he turns an honest penny il gagne sa vie honnêtement;∎ familiar he was out to turn a fast buck il cherchait à gagner ou faire du fric facilement∎ a well-turned leg une jambe bien faite;∎ figurative to turn a phrase faire des phrases∎ to turn on an axis tourner autour d'un axe;∎ the crane turned (through) 180° la grue a pivoté de 180°;∎ the key won't turn la clé ne tourne pas;∎ he turned right round il a fait volte-face;∎ they turned towards me ils se sont tournés vers moi ou de mon côté;∎ they turned from the gruesome sight ils se sont détournés de cet horrible spectacle;∎ turn (round) and face the front tourne-toi et regarde devant toi∎ figurative the smell made my stomach turn l'odeur m'a soulevé le cœur(c) (change direction → person) tourner; (→ vehicle) tourner, virer; (→ luck, wind) tourner, changer; (→ river, road) faire un coude; (→ tide) changer de direction;∎ Military right turn! à droite!;∎ we turned towards town nous nous sommes dirigés vers la ville;∎ he turned (round) and went back il a fait demi-tour et est revenu sur ses pas;∎ the road turns south la route tourne vers le sud;∎ the car turned into our street la voiture a tourné dans notre rue;∎ we turned onto the main road nous nous sommes engagés dans ou nous avons pris la grand-route;∎ we turned off the main road nous avons quitté la grand-route;∎ Stock Exchange the market turned downwards/upwards le marché était à la baisse/à la hausse;∎ figurative I don't know where or which way to turn je ne sais plus quoi faire∎ it's turning cold il commence à faire froid;∎ the weather's turned bad le temps s'est gâté;∎ the argument turned nasty la dispute s'est envenimée;∎ she turned angry when he refused elle s'est mise en colère quand il a refusé;∎ to turn red/blue virer au rouge/bleu;∎ he turned red il a rougi;∎ a lawyer turned politician un avocat devenu homme politique;∎ to turn professional passer ou devenir professionnel;∎ the whole family turned Muslim toute la famille s'est convertie à l'islam(e) (transform) se changer, se transformer;∎ the pumpkin turned into a carriage la citrouille s'est transformée en carrosse;∎ the rain turned to snow la pluie s'est transformée en neige;∎ the little girl had turned into a young woman la petite fille était devenue une jeune femme;∎ their love turned to hate leur amour se changea en haine ou fit place à la haine∎ the weather has turned le temps a changé3 noun(a) (revolution, rotation) tour m;∎ he gave the handle a turn il a tourné la poignée;∎ give the screw another turn donnez un autre tour de vis;∎ with a turn of the wrist avec un tour de poignet∎ take the second turn on the right prenez la deuxième à droite;∎ no right turn (sign) défense de tourner à droite;∎ figurative at every turn à tout instant, à tout bout de champ(c) (bend, curve in road) virage m, tournant m;∎ there is a sharp turn to the left la route fait un brusque virage ou tourne brusquement à gauche(d) (change in state, nature) tour m, tournure f;∎ the conversation took a new turn la conversation a pris une nouvelle tournure;∎ it was an unexpected turn of events les événements ont pris une tournure imprévue;∎ things took a turn for the worse/better les choses se sont aggravées/améliorées;∎ the patient took a turn for the worse/better l'état du malade s'est aggravé/amélioré;∎ the situation took a tragic turn la situation a tourné au tragique∎ at the turn of the year vers la fin de l'année;∎ at the turn of the century au tournant du siècle(f) (in game, order, queue) tour m;∎ it's my turn c'est à moi, c'est mon tour;∎ it's his turn to do the dishes c'est à lui ou c'est son tour de faire la vaisselle;∎ you'll have to wait your turn il faudra attendre ton tour;∎ they laughed and cried by turns ils passaient tour à tour du rire aux larmes;∎ to take it in turns to do sth faire qch à tour de rôle;∎ let's take it in turns to drive relayons-nous au volant;∎ we took turns sleeping on the floor nous avons dormi par terre à tour de rôle;∎ turn and turn about à tour de rôle(g) (action, deed)∎ to do sb a good/bad turn rendre service/jouer un mauvais tour à qn;∎ he did them a bad turn il leur a joué un mauvais tour;∎ I've done my good turn for the day j'ai fait ma bonne action de la journée;∎ proverb one good turn deserves another = un service en vaut un autre, un service rendu en appelle un autre∎ she had one of her (funny) turns this morning elle a eu une de ses crises ce matin∎ you gave me quite a turn! tu m'as fait une sacrée peur!, tu m'as fait une de ces peurs!;∎ it gave me such a turn! j'ai eu une de ces peurs!∎ let's go for or take a turn in the garden allons faire un tour dans le jardin(k) (tendency, style)∎ to have an optimistic turn of mind être optimiste de nature ou d'un naturel optimiste;∎ he has a strange turn of mind il a une drôle de mentalité;∎ to have a good turn of speed rouler vite;∎ turn of phrase tournure f ou tour m de phrase;∎ she has a witty turn of phrase elle est très spirituelle ou pleine d'esprit(l) (purpose, requirement) exigence f, besoin m;∎ this book has served its turn ce livre a fait son temps(n) Stock Exchange (transaction) transaction f (qui comprend l'achat et la vente); British (difference in price) écart m entre le prix d'achat et le prix de vente∎ a comedy turn un numéro de comédie∎ she interviewed each of us in turn elle a eu un entretien avec chacun de nous l'un après l'autre;∎ I told Sarah and she in turn told Paul je l'ai dit à Sarah qui, à son tour, l'a dit à Paul;∎ I worked in turn as a waiter, an actor and a teacher j'ai travaillé successivement ou tour à tour comme serveur, acteur et enseignant∎ to be on the turn être sur le point de changer;∎ the tide is on the turn c'est le changement de marée; figurative le vent tourne;∎ the milk is on the turn le lait commence à tourner∎ don't play out of turn attends ton tour pour jouer;∎ figurative to speak out of turn faire des remarques déplacées, parler mal à proposAmerican turn signal lever (manette f de) clignotant mse retourner contre, s'en prendre à∎ she turned aside to blow her nose elle se détourna pour se moucheralso figurative écarter, détourner∎ she turned her head away from him elle s'est détournée de lui∎ the college turned away hundreds of applicants l'université a refusé des centaines de candidats;∎ she turned the salesman away elle chassa le représentant;∎ to turn people away (in theatre etc) refuser du monde;∎ we've been turning business away nous avons refusé du travailse détourner;∎ he turned away from them in anger en ou de colère, il leur a tourné le dos∎ it was getting dark so we decided to turn back comme il commençait à faire nuit, nous avons décidé de faire demi-tour;∎ my mind is made up, there is no turning back ma décision est prise, je ne reviendrai pas dessus∎ turn back to chapter one revenez ou retournez au premier chapitre∎ to turn the clock back remonter dans le temps, revenir en arrière(a) (heating, lighting, sound) baisser∎ to turn down the corner of a page corner une page;∎ to turn down the bed ouvrir le lit∎ they offered him a job but he turned them down ils lui ont proposé un emploi mais il a rejeté leur offre;∎ familiar she turned me down flat elle m'a envoyé balader(move downwards) tourner vers le bas;∎ the corners of his mouth turned down il a fait la moue ou une grimace désapprobatrice➲ turn in(a) (return, give in → borrowed article, equipment, piece of work) rendre, rapporter; (→ criminal) livrer à la police;∎ they turned the thief in (took him to the police) ils ont livré le voleur à la police; (informed on him) ils ont dénoncé le voleur à la police∎ turn in the edges rentrez les bords∎ the actor turned in a good performance l'acteur a très bien joué;∎ the company turned in record profits l'entreprise a fait des bénéfices record(a) (feet, toes)∎ my toes turn in j'ai les pieds en dedans∎ he turned in at the gate arrivé à la porte, il est entré∎ to turn in on oneself se replier sur soi-même➲ turn off(a) (switch off → light) éteindre; (→ heater, radio, television) éteindre, fermer; (cut off at mains) couper; (tap) fermer;∎ she turned the ignition/engine off elle a coupé le contact/arrêté le moteur∎ her superior attitude really turns me off son air suffisant me rebute(a) (leave road) tourner;∎ we turned off at junction 5 nous avons pris la sortie d'autoroute 5(b) (switch off) s'éteindre;∎ the heater turns off automatically l'appareil de chauffage s'éteint ou s'arrête automatiquement➲ turn on(a) (switch on → electricity, heating, light, radio, television) allumer; (→ engine) mettre en marche; (→ water) faire couler; (→ tap) ouvrir; (open at mains) ouvrir;∎ figurative she can turn on the charm/the tears whenever necessary elle sait faire du charme/pleurer quand il le faut(b) familiar (person → interest) intéresser□ ; (→ sexually) exciter; (→ introduce to drugs) initier à la drogue□ ;∎ to be turned on (sexually) être excité;∎ the movie didn't turn me on at all le film ne m'a vraiment pas emballé;∎ he turned us on to this new pianist il nous a fait découvrir ce nouveau pianiste(attack) attaquer;∎ the dogs turned on him les chiens l'ont attaqué ou se sont jetés sur lui;∎ his colleagues turned on him and accused him of stealing ses collègues s'en sont pris à lui et l'ont accusé de vol(take drugs) se droguer(a) (switch on) s'allumer;∎ the oven turns on automatically le four s'allume automatiquement(b) (depend, hinge on) dépendre de, reposer sur;∎ the whole case turned on or upon this detail toute l'affaire reposait sur ce détail;∎ everything turns on whether he continues as president tout dépend s'il reste président ou non➲ turn out∎ she turns her toes out when she walks elle marche en canard∎ he turned his daughter out of the house il a mis sa fille à la porte ou a chassé sa fille de la maison;∎ he was turned out of his job il a été renvoyé∎ turn the cake out onto a plate démoulez le gâteau sur une assiette∎ to turn out a room faire une pièce à fond∎ he turns out a book a year il écrit un livre par an;∎ few schools turn out the kind of people we need peu d'écoles forment le type de gens qu'il nous faut(g) (police, troops) envoyer;∎ turn out the guard! faites sortir la garde!∎ nicely or smartly turned out élégant;∎ he was turned out in a suit and a tie il portait un costume-cravate;∎ she always turns her children out beautifully elle habille toujours bien ses enfants(a) (show up) venir, arriver; Military (guard) (aller) prendre la faction; (troops) aller au rassemblement;∎ thousands turned out for the concert des milliers de gens sont venus ou ont assisté au concert;∎ the doctor had to turn out in the middle of the night le docteur a dû se déplacer au milieu de la nuit(b) (car, person) sortir, partir;∎ the car turned out of the car park la voiture est sortie du parking∎ my feet turn out j'ai les pieds en canard ou en dehors∎ his statement turned out to be false sa déclaration s'est révélée fausse;∎ her story turned out to be true ce qu'elle a raconté était vrai;∎ he turned out to be a scoundrel il s'est révélé être un vaurien, on s'est rendu compte que c'était un vaurien;∎ it turns out that… il se trouve que… + indicative∎ I don't know how it turned out je ne sais pas comment cela a fini;∎ how did the cake turn out? le gâteau était-il réussi?;∎ the story turned out happily l'histoire s'est bien terminée ou a bien fini;∎ the evening turned out badly la soirée a mal tourné;∎ everything will turn out fine tout va s'arranger ou ira bien;∎ as it turns out, he needn't have worried en l'occurrence ou en fin de compte, ce n'était pas la peine de se faire du souci(a) (playing card, mattress, person, stone) retourner; (page) tourner; (vehicle) retourner; (boat) faire chavirer;∎ I was turning over the pages of the magazine je feuilletais la revue;∎ figurative to turn over a new leaf s'acheter une conduite;∎ Agriculture to turn over the soil retourner la terre(b) (consider) réfléchir à ou sur;∎ I was turning the idea over in my mind je tournais et retournais ou ruminais l'idée dans ma tête(c) (hand over, transfer) rendre, remettre;∎ he turned the responsibility over to his deputy il s'est déchargé de la responsabilité sur son adjoint;∎ to turn sb over to the authorities livrer qn aux autorités∎ he's turning the land over to cattle farming il reconvertit sa terre dans l'élevage du bétail∎ the store turns over £1,000 a week la boutique fait un chiffre d'affaires de 1000 livres par semaine(f) (search through) fouiller(g) British familiar (rob → person) voler□, dévaliser□ ; (→ store) dévaliser□ ; (→ house) cambrioler□(a) (roll over → person) se retourner; (→ vehicle) se retourner, faire un tonneau; (→ boat) se retourner, chavirer(c) (when reading) tourner;∎ please turn over (in letter) TSVP∎ she turned round and waved goodbye elle se retourna et dit au revoir de la main;∎ the dancers turned round and round les danseurs tournaient ou tournoyaient (sur eux-mêmes)(b) (face opposite direction → person) faire volte-face, faire demi-tour; (→ vehicle) faire demi-tour;∎ figurative she turned round and accused us of stealing elle s'est retournée contre nous et nous a accusés de vol(a) (rotate → head) tourner; (→ object, person) tourner, retourner; (→ vehicle) faire faire demi-tour à;∎ could you turn the car round please? tu peux faire demi-tour, s'il te plaît?(b) (quantity of work) traiter∎ to turn a situation round renverser une situation;∎ Commerce to turn a company round sauver une entreprise de la faillite(d) (sentence, idea) retourner∎ turn to chapter one allez au premier chapitre(b) (seek help from) s'adresser à, se tourner vers;∎ to turn to sb for advice consulter qn, demander conseil à qn;∎ I don't know who to turn to je ne sais pas à qui m'adresser ou qui aller trouver;∎ he turned to his mother for sympathy il s'est tourné vers sa mère pour qu'elle le console;∎ she won't turn to me for help elle ne veut pas me demander de l'aide;∎ he turned to the bottle il s'est mis à boire∎ her thoughts turned to her sister elle se mit à penser à sa sœur;∎ the discussion turned to the war on se mit à discuter de la guerre(d) (address → subject, issue etc) aborder, traiter;∎ we shall now turn to the problem of housing nous allons maintenant aborder le problème du logement;∎ let us turn to another topic passons à un autre sujet➲ turn up(a) (heat, lighting, radio, TV) mettre plus fort;∎ to turn the sound up augmenter ou monter le volume;∎ she turned the oven up elle a mis ou réglé le four plus fort, elle a augmenté la température du four;∎ British very familiar turn it up! la ferme!∎ her research turned up some interesting new facts sa recherche a révélé de nouveaux détails intéressants(c) (point upwards) remonter, relever;∎ she has a turned-up nose elle a le nez retroussé(d) (collar) relever; (trousers) remonter; (sleeve) retrousser, remonter; (in order to shorten) raccourcir en faisant un ourlet(e) (uncover → card) retourner∎ she turned up at my office this morning elle s'est présentée à mon bureau ce matin;∎ he'll turn up again one of these days il reviendra bien un de ces jours;∎ I'll take the first job that turns up je prendrai le premier poste qui se présentera(b) (be found) être trouvé ou retrouvé;∎ her bag turned up eventually elle a fini par retrouver son sac∎ don't worry, something will turn up ne t'en fais pas, tu finiras par trouver quelque chose;∎ until something better turns up en attendant mieux -
127 Campbell-Swinton, Alan Archibald
[br]b. 18 October 1863 Kimmerghame, Berwickshire, Scotlandd. 19 February 1930 London, England[br]Scottish electrical engineer who correctly predicted the development of electronic television.[br]After a time at Cargilfield Trinity School, Campbell-Swinton went to Fettes College in Edinburgh from 1878 to 1881 and then spent a year abroad in France. From 1882 until 1887 he was employed at Sir W.G.Armstrong's works in Elswick, Newcastle, following which he set up his own electrical contracting business in London. This he gave up in 1904 to become a consultant. Subsequently he was an engineer with many industrial companies, including the W.T.Henley Telegraph Works Company, Parson Marine Steam Turbine Company and Crompton Parkinson Ltd, of which he became a director. During this time he was involved in electrical and scientific research, being particularly associated with the development of the Parson turbine.In 1903 he tried to realize distant electric vision by using a Braun oscilloscope tube for the. image display, a second tube being modified to form a synchronously scanned camera, by replacing the fluorescent display screen with a photoconductive target. Although this first attempt at what was, in fact, a vidicon camera proved unsuccessful, he was clearly on the right lines and in 1908 he wrote a letter to Nature with a fairly accurate description of the principles of an all-electronic television system using magnetically deflected cathode ray tubes at the camera and receiver, with the camera target consisting of a mosaic of photoconductive elements that were scanned and discharged line by line by an electron beam. He expanded on his ideas in a lecture to the Roentgen Society, London, in 1911, but it was over twenty years before the required technology had advanced sufficiently for Shoenberg's team at EMI to produce a working system.[br]Principal Honours and DistinctionsFRS (Member of Council 1927 and 1929). Freeman of the City of London. Liveryman of Goldsmiths' Company. First President, Wireless Society 1920–1. Vice-President, Royal Society of Arts, and Chairman of Council 1917–19,1920–2. Chairman, British Scientific Research Association. Vice-President, British Photographic Research Association. Member of the Broadcasting Board 1924. Vice-President, Roentgen Society 1911–12. Vice-President, Institution of Electrical Engineers 1921–5. President, Radio Society of Great Britain 1913–21. Manager, Royal Institution 1912–15.Bibliography1908, Nature 78:151; 1912, Journal of the Roentgen Society 8:1 (both describe his original ideas for electronic television).1924, "The possibilities of television", Wireless World 14:51 (gives a detailed description of his proposals, including the use of a threestage valve video amplifier).1926, Nature 118:590 (describes his early experiments of 1903).Further ReadingThe Proceedings of the International Conference on the History of Television. From Early Days to the Present, November 1986, Institution of Electrical Engineers Publication No. 271 (a report of some of the early developments in television). A.A.Campbell-Swinton FRS 1863–1930, Royal Television Society Monograph, 1982, London (a biography).KFSee also: Baird, John LogieBiographical history of technology > Campbell-Swinton, Alan Archibald
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128 סור
סוֹרm. (= סאור, v. סִיאוּר) fermentation, froth, leaven; trnsf. (cmp. שְׂאוֹר, עִיסָה a. חָסַץ) germ, original nature, character. Snh.92b סו̇רו̇ his haughty nature; (oth. opin.: its (the kilns) froth), v. מָקַק a. מָרַק. Kidd.82a כל שעסקיו … סורו רע he who has a business which brings him in contact with women, has bad leaven in him (or else he would not have chosen such a trade). Hor.13a מפני שסוֹרָן רע because they (the mice) are of a mischievous nature. B. Mets.59b the Torah cautions repeatedly against illtreating the proselyte (גֵּר), מפני שסורו רע because his original character is bad (into which ill treatment might cause him to relapse). Kidd.17b שמא יחזור לסורו lest he (the proselyte) relapse, v. קִילְקוּל. Gen. R. s. 70 היה חוזר לסורו he (Aquila) might have gone back to his evil ways (to heathenism); v. סִיאוּר. Ib. s. 74, end (expl. למקומו, Gen. 32:1) לסורו to his evil manners (sensual pleasures). Cant. R. to II, 5; a. e.Pl. סוֹרִים degenerate, bad people. Num. R. s. 3 אפי׳ סוֹרֵיהֶןוכ׳ even the bad among them are charitable; (Midr. Till. to Ps. 92 בּוֹרִים שבהם).
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