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61 система планирования маркетинга
Advertising: marketing planning systemУниверсальный русско-английский словарь > система планирования маркетинга
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62 управляющий маркетинговым планированием
Advertising: marketing planning managerУниверсальный русско-английский словарь > управляющий маркетинговым планированием
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63 управляющий службой планирования маркетинга
Advertising: marketing planning managerУниверсальный русско-английский словарь > управляющий службой планирования маркетинга
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64 planeación anual de mercadeo
• annual marketing planningDiccionario Técnico Español-Inglés > planeación anual de mercadeo
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65 planeación anual de mercadotecnia
• annual marketing planningDiccionario Técnico Español-Inglés > planeación anual de mercadotecnia
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66 SWOT analysis
Gen Mgtan assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning. It is also used in problem solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your career path or determining possible career development. -
67 процесс маркетинга
Состоит из четырех элементов: стратегического анализа маркетинга, планирования структуры маркетинга, проведения маркетинга и управления маркетингом. — The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.
Russian-English Dictionary "Microeconomics" > процесс маркетинга
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68 планирование маркетинга
Большой англо-русский и русско-английский словарь > планирование маркетинга
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69 планирование маркетинга
Русско-французский финансово-экономическому словарь > планирование маркетинга
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70 планирование маркетинга
Русско-Английский новый экономический словарь > планирование маркетинга
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71 proyecto
m.1 project.2 plan (plan).tener en proyecto hacer algo to be planning to do something3 design (diseño) (architecture).4 draft.proyecto de ley billpres.indicat.1st person singular (yo) present indicative of spanish verb: proyectar.* * *1 (propósito) plan■ ¿qué proyectos tenéis para el año próximo? what are your plans for next year?2 (plan) project■ el proyecto del ayuntamiento no satisface al vecindario the council's project doesn't satisfy the residents3 ARQUITECTURA designs plural\proyecto de ley bill* * *noun m.project, plan, scheme* * *SM1) (=intención) planestá en proyecto la publicación de los catálogos para el año que viene — the publication of the catalogues is planned for next year
2) (Téc) plan, design; (=idea) project3) (Econ) detailed estimate4) (Pol)5) (Univ)proyecto de fin de carrera, proyecto final de carrera — [práctico] final-year project; [teórico] final-year dissertation
* * *a) ( plan) plan¿que proyectos tienes para el próximo año? — what are your plans for next year?
tiene varios trabajos/un viaje en proyecto — she has several projects in the pipeline/she's planning a trip
b) ( trabajo) projectc) (Arquit, Ing) plans and costing* * *= brief, effort, framework, initiative, plan, project, scheme, venture, blueprint, project work.Ex. The architect's brief specifies that every square metre that funds will allow should be allocated.Ex. Co-operative, carefully planned and financed internationally backed efforts have been the keynote of more recent activity.Ex. The intention is to establish a general framework, and then to give exceptions or further explanation and examples for each area in turn.Ex. These discussions will influence subsequent planning initiatives with regard to the design and layout of the new building.Ex. Two major projects in this area have been conducted to date.Ex. There are forty-six centres in twenty-five countries participating in the scheme.Ex. However rudimentary or advanced the system, and no matter what the age of the children involved, certain matters should be considered before setting out on the venture.Ex. In his book on the subject Hopkins lists and describes more than 600 such policy blueprints prepared by the Commission during the period 1958-1978.Ex. For instance, if children are doing a project work on dogs, they will hunt out anything and everything that so much as mentions them and the bits thus mined are assiduously transcribed into project folders.----* convocatoria de presentación de proyectos = call for projects, project plan, call for proposals.* CRISP (Recuperación Automatizada de Información sobre Proyectos Científicos) = CRISP (Computer Retrieval of Information on Scientific Projects).* desarrollar un proyecto = develop + project.* embarcarse en un proyecto = embark on + venture, embark on + project.* emprender un proyecto = undertake + project.* en proyecto = in the pipeline.* gestión mediante proyectos = project management.* grupo del proyecto = project team.* informe sobre el avance de un proyecto = progress report.* iniciar un proyecto = launch + effort.* llevar a cabo un proyecto = carry out + project, undertake + project, develop + project.* memoria de un proyecto = project report.* plazo de presentación de proyectos = call for proposals.* poner en marcha un proyecto = mobilise + effort.* presentación de un proyecto de manera convincente = business case.* presentar un proyecto = submit + project, present + project.* promover un proyecto = launch + project, launch + effort.* propuesta de proyecto = project proposal.* propuesta de proyecto de investigación = research proposal.* proyecto artístico = art project.* proyecto comercial = marketing project.* proyecto común = joint venture.* proyecto conjunto = cooperative venture, joint project.* Proyecto Cooperativo de Mecanización de las Bibliotecas de Birmingham (BLCMP = Birminghan Libraries Cooperative Mechanisation Project (BLCMP).* proyecto de ampliación = addition project.* proyecto de automatización = automation project.* proyecto de ayuda = aid project.* proyecto de ayuda humanitaria = relief project.* proyecto de colaboración = joint venture.* proyecto de construcción = construction project.* proyecto de conversión = conversion project.* proyecto de digitalización = electronic project [e-project], digitisation project.* proyecto de investigación = research project, research initiative.* proyecto de ley = green paper, legislative bill.* proyecto de marketing = marketing project.* proyecto de reforma = renovation project.* proyecto de renovación = renovation project.* proyecto de trabajo = work project.* proyecto educativo = education project.* proyecto empresarial = business venture.* proyecto en colaboración = collaborative project.* proyecto en común = joint effort.* proyecto en curso = work in progress.* proyecto experimental = experimental project.* proyecto favorito = pet project.* Proyecto Nacional de Lectura Optica de Textos de Agricultura (NATDP) = National Agricultural Text Digitizing Project (NATDP).* proyecto original = brain child [brainchild].* Proyecto para Sistemas Conectados (LSP) = Linked Systems Project (LSP).* proyecto piloto = pilot project, trial project, pilot scheme.* Proyecto sobre Metadatos del Dublin Core = Dublin Core Metadata Initiative (DCMI).* realizar un proyecto = conduct + project, undertake + project.* * *a) ( plan) plan¿que proyectos tienes para el próximo año? — what are your plans for next year?
tiene varios trabajos/un viaje en proyecto — she has several projects in the pipeline/she's planning a trip
b) ( trabajo) projectc) (Arquit, Ing) plans and costing* * *= brief, effort, framework, initiative, plan, project, scheme, venture, blueprint, project work.Ex: The architect's brief specifies that every square metre that funds will allow should be allocated.
Ex: Co-operative, carefully planned and financed internationally backed efforts have been the keynote of more recent activity.Ex: The intention is to establish a general framework, and then to give exceptions or further explanation and examples for each area in turn.Ex: These discussions will influence subsequent planning initiatives with regard to the design and layout of the new building.Ex: Two major projects in this area have been conducted to date.Ex: There are forty-six centres in twenty-five countries participating in the scheme.Ex: However rudimentary or advanced the system, and no matter what the age of the children involved, certain matters should be considered before setting out on the venture.Ex: In his book on the subject Hopkins lists and describes more than 600 such policy blueprints prepared by the Commission during the period 1958-1978.Ex: For instance, if children are doing a project work on dogs, they will hunt out anything and everything that so much as mentions them and the bits thus mined are assiduously transcribed into project folders.* convocatoria de presentación de proyectos = call for projects, project plan, call for proposals.* CRISP (Recuperación Automatizada de Información sobre Proyectos Científicos) = CRISP (Computer Retrieval of Information on Scientific Projects).* desarrollar un proyecto = develop + project.* embarcarse en un proyecto = embark on + venture, embark on + project.* emprender un proyecto = undertake + project.* en proyecto = in the pipeline.* gestión mediante proyectos = project management.* grupo del proyecto = project team.* informe sobre el avance de un proyecto = progress report.* iniciar un proyecto = launch + effort.* llevar a cabo un proyecto = carry out + project, undertake + project, develop + project.* memoria de un proyecto = project report.* plazo de presentación de proyectos = call for proposals.* poner en marcha un proyecto = mobilise + effort.* presentación de un proyecto de manera convincente = business case.* presentar un proyecto = submit + project, present + project.* promover un proyecto = launch + project, launch + effort.* propuesta de proyecto = project proposal.* propuesta de proyecto de investigación = research proposal.* proyecto artístico = art project.* proyecto comercial = marketing project.* proyecto común = joint venture.* proyecto conjunto = cooperative venture, joint project.* Proyecto Cooperativo de Mecanización de las Bibliotecas de Birmingham (BLCMP = Birminghan Libraries Cooperative Mechanisation Project (BLCMP).* proyecto de ampliación = addition project.* proyecto de automatización = automation project.* proyecto de ayuda = aid project.* proyecto de ayuda humanitaria = relief project.* proyecto de colaboración = joint venture.* proyecto de construcción = construction project.* proyecto de conversión = conversion project.* proyecto de digitalización = electronic project [e-project], digitisation project.* proyecto de investigación = research project, research initiative.* proyecto de ley = green paper, legislative bill.* proyecto de marketing = marketing project.* proyecto de reforma = renovation project.* proyecto de renovación = renovation project.* proyecto de trabajo = work project.* proyecto educativo = education project.* proyecto empresarial = business venture.* proyecto en colaboración = collaborative project.* proyecto en común = joint effort.* proyecto en curso = work in progress.* proyecto experimental = experimental project.* proyecto favorito = pet project.* Proyecto Nacional de Lectura Optica de Textos de Agricultura (NATDP) = National Agricultural Text Digitizing Project (NATDP).* proyecto original = brain child [brainchild].* Proyecto para Sistemas Conectados (LSP) = Linked Systems Project (LSP).* proyecto piloto = pilot project, trial project, pilot scheme.* Proyecto sobre Metadatos del Dublin Core = Dublin Core Metadata Initiative (DCMI).* realizar un proyecto = conduct + project, undertake + project.* * *1 (plan) plantiene el proyecto de formar su propia empresa he plans to set up his own businesses un proyecto muy ambicioso it is a very ambitious project o plantienen en proyecto publicarlo en marzo they plan to publish it in Marchtiene varios trabajos en proyecto she has several projects in the pipelinetodo se quedó en proyecto it never got beyond the planning stage2 (diseño) plan, designCompuesto:bill* * *
Del verbo proyectar: ( conjugate proyectar)
proyecto es:
1ª persona singular (yo) presente indicativo
proyectó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
proyectar
proyecto
proyectó
proyectar ( conjugate proyectar) verbo transitivo
1 ( planear) to plan;
2
‹ diapositivas› to project, show
‹ luz› to throw, project
proyecto sustantivo masculino
◊ ¿qué proyectos tienes para el próximo año? what are your plans for next year?;
tiene un viaje en proyecto she's planning a trip;
proyecto de ley bill
c) (Arquit, Ing) plans and costing
proyectar verbo transitivo
1 (luz) to project, throw: estos focos proyectan una luz intensa, these spotlights are very intense
(una sombra, silueta) to cast: mi mano proyecta su sombra sobre la pared, my hand casts a shadow on the wall
2 (un chorro, etc) to send out, give out [hacia, at]
3 (una película) to show
4 (una casa, un edificio) to design
5 (planear) to plan
proyecto sustantivo masculino
1 (idea) plan
tener algo en proyecto, to be planning sthg
2 (de trabajo) project
director de proyecto, project manager
3 (escrito, dibujo) designs
4 (de una ley) bill
' proyecto' also found in these entries:
Spanish:
abajo
- abandonar
- abandono
- acariciar
- accionariado
- acoger
- acogida
- aire
- anquilosar
- anticipo
- aprovechar
- bosquejo
- capitanear
- cobrar
- compilación
- cumplir
- definida
- definido
- desarrollar
- desechar
- distinguirse
- duda
- elaborar
- elaboración
- empresa
- encantada
- encantado
- encarrilar
- esbozar
- esperanza
- exposición
- fastidiar
- frustrada
- frustrado
- idea
- impracticable
- ley
- mantilla
- naufragar
- obra
- opositor
- opositora
- paralizarse
- pero
- pincelada
- programa
- rasgo
- realizarse
- recta
- renunciar
English:
abandon
- adjourn
- agree
- air
- alter
- alteration
- back out
- bill
- canvass
- carry out
- carry through
- chart
- clearance
- crop up
- done
- ecological
- estimate
- explain
- forge
- formulate
- go-ahead
- grant
- groundwork
- implement
- inaugurate
- inauguration
- ingenuity
- large-scale
- level with
- mad
- minimal
- pilot scheme
- prodigious
- progress
- project
- proposal
- scheme
- set aside
- shelve
- show
- sink
- sketch
- small-scale
- think through
- time limit
- unstuck
- wisdom
- argue
- driving
- go
* * *proyecto nm1. [plan] plan;tener en proyecto hacer algo to be planning to do sth;tengo el proyecto de viajar cuando me jubile I'm planning to travel when I retire2. [programa] project;un proyecto de investigación a research projectProyecto Genoma Humano Human Genome Project3. [diseño] [de edificio] design;[de pieza, maquinaria] plan4. [borrador] draftproyecto de ley bill5. Educ proyecto (de) fin de carrera final project [completed after the end of architecture or engineering degree];proyecto de investigación [de un grupo] research project;[de una persona] dissertation* * *m1 ( plan) plan;tener en proyecto hacer algo plan to do sth2 trabajo project* * *proyecto nm1) : plan, project2)proyecto de ley : bill* * *proyecto n1. (trabajo) project2. (propósito) plan -
72 director
adj.director, directing.m.1 director, leader, principal.2 superintendent, manager, officer.3 conductor, orchestra conductor.4 warden.5 headmaster, head teacher.* * *► adjetivo1 directing, managing► nombre masculino,nombre femenino1 director, manager2 (de colegio - hombre) headmaster; (mujer) headmistress3 (de universidad) rector4 (de editorial) editor5 (de cárcel) governor6 (de orquesta) conductor\director,-ra de cine film directordirector,-ra de escena stage managerdirector espiritual father confessordirector,-ra gerente managing director* * *(f. - directora)noundirector, manager, head, headmaster* * *director, -a1.ADJ [consejo, junta] governing; [principio] guiding2. SM / F1) (=responsable) [de centro escolar] headteacher, headmaster/headmistress, principal; [de periódico, revista] editor; (Cine, TV) director; [de orquesta] conductor; [de hospital] manager, administrator; [de prisión] governor, warden (EEUU)director(a) artístico/a — artistic director
director(a) de departamento — (Univ) head of department
director(a) de funeraria — undertaker, funeral director, mortician (EEUU)
director(a) de interiores — (TV) studio director
director(a) de tesis — thesis supervisor, research supervisor
2) (Com) (=gerente) manager; [de mayor responsabilidad] directordirector(a) adjunto/a — assistant manager
director(a) ejecutivo/a — executive director, managing director
director(a) técnico/a — technical manager
3.SM(Rel)* * *- tora masculino, femeninoa) ( de escuela) (m) head teacher, principal (AmE), headmaster (BrE); (f) head teacher, principal (AmE), headmistress (BrE); (de periódico, revista) editor (in chief); ( de hospital) administrator; ( de prisión) warden (AmE), governor (BrE)b) (Com) ( gerente) manager; ( miembro de junta directiva) director, executivec) (Cin, Teatr) director* * *= chairman [chairmen, pl.], chairperson [chairpersons, -pl.], chief, chief librarian, director, head, manager [manageress, -fem.], headmaster, office manager, business manager, chair.Ex. As head of a committee, and being recognized as such, it's perfectly all right with me if I'm called the chairman rather than the chairwoman.Ex. Special thanks to the ISAD Program Planning Committee, in particular its chairperson, for the conceptual organization.Ex. He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex. The chief librarian or director of libraries, by which title the post is sometimes now known, will in general be fully occupied with making decisions on internal professional policy, committee work, and administration and management in the widest sense.Ex. Hugh C, Atkinson, director of the University of Illinois Libraries, has consistently been in the forefront in applying automation to traditional library problems and services.Ex. She began her career at Central Missouri State University where she was head of the Documents Depository.Ex. Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.Ex. The author played a large part in the successful establishment of the school library when her husband became headmaster = La autora desempeñó un gran papel en la creación de la biblioteca escolar cuando su esposo fue nombrado director.Ex. This department is headed by a general office manager who has a staff of bookkeepers, billing clerks, comptrollers, and secretaries.Ex. Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex. Once elected, the chair is responsible for maintaining discipline and ensuring that all students are treated fairly.----* cargo de director = directorship.* cartas al director = letter to the editor.* Conferencia de Directores de Bibliotecas Nacionales (CDNL) = Conference of Directors of National Libraries (CDNL).* directora conjunta = co-chairperson.* director adjunto = assistant director, deputy director, joint director.* director artístico = art director.* director cinematográfico = film director.* director comercial = marketing executive, chief commercial officer.* director conjunto = co-chairperson.* director de biblioteca = library director.* director de cine = film director.* director de curso = course leader.* director de departamento = department head.* director de empresa = company director.* director de escuela = school principal.* director de filial = branch head.* director de finanzas = finance director.* director de funeraria = funeral director, undertaker, mortician.* director de la biblioteca = head librarian.* director de marketing = marketing executive.* director de museo = curator.* director de operaciones = chief operating officer (COO), director for operations.* director de orquesta = conductor.* director de periódico = newspaper editor.* director de pompas fúnebres = undertaker, funeral director, mortician.* director de prisión = prison warden.* director de tesis = PhD supervisor, dissertation adviser, dissertation supervisor, thesis supervisor, thesis adviser, research supervisor.* director ejecutivo = executive director, executive officer, chief executive officer (CEO), managing director, chief executive.* director ejecutivo de la gestión del conocimiento = knowledge executive.* director, el = principal.* director financiero = finance director, chief financial officer.* director general = executive director, Director-General, executive officer, chief executive officer (CEO), chief executive, senior director.* director principal = senior director.* partichela de piano director, violín director, etc = piano/violin, etc. conductor part.* subdirector = assistant director.* * *- tora masculino, femeninoa) ( de escuela) (m) head teacher, principal (AmE), headmaster (BrE); (f) head teacher, principal (AmE), headmistress (BrE); (de periódico, revista) editor (in chief); ( de hospital) administrator; ( de prisión) warden (AmE), governor (BrE)b) (Com) ( gerente) manager; ( miembro de junta directiva) director, executivec) (Cin, Teatr) director* * *el directorEx: Anthony read the handwritten note he found in his mailbox from the principal of the high school at which he had been employed as head of the school media program for one month.
= chairman [chairmen, pl.], chairperson [chairpersons, -pl.], chief, chief librarian, director, head, manager [manageress, -fem.], headmaster, office manager, business manager, chair.Ex: As head of a committee, and being recognized as such, it's perfectly all right with me if I'm called the chairman rather than the chairwoman.
Ex: Special thanks to the ISAD Program Planning Committee, in particular its chairperson, for the conceptual organization.Ex: He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex: The chief librarian or director of libraries, by which title the post is sometimes now known, will in general be fully occupied with making decisions on internal professional policy, committee work, and administration and management in the widest sense.Ex: Hugh C, Atkinson, director of the University of Illinois Libraries, has consistently been in the forefront in applying automation to traditional library problems and services.Ex: She began her career at Central Missouri State University where she was head of the Documents Depository.Ex: Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.Ex: The author played a large part in the successful establishment of the school library when her husband became headmaster = La autora desempeñó un gran papel en la creación de la biblioteca escolar cuando su esposo fue nombrado director.Ex: This department is headed by a general office manager who has a staff of bookkeepers, billing clerks, comptrollers, and secretaries.Ex: Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex: Once elected, the chair is responsible for maintaining discipline and ensuring that all students are treated fairly.* cargo de director = directorship.* cartas al director = letter to the editor.* Conferencia de Directores de Bibliotecas Nacionales (CDNL) = Conference of Directors of National Libraries (CDNL).* directora conjunta = co-chairperson.* director adjunto = assistant director, deputy director, joint director.* director artístico = art director.* director cinematográfico = film director.* director comercial = marketing executive, chief commercial officer.* director conjunto = co-chairperson.* director de biblioteca = library director.* director de cine = film director.* director de curso = course leader.* director de departamento = department head.* director de empresa = company director.* director de escuela = school principal.* director de filial = branch head.* director de finanzas = finance director.* director de funeraria = funeral director, undertaker, mortician.* director de la biblioteca = head librarian.* director de marketing = marketing executive.* director de museo = curator.* director de operaciones = chief operating officer (COO), director for operations.* director de orquesta = conductor.* director de periódico = newspaper editor.* director de pompas fúnebres = undertaker, funeral director, mortician.* director de prisión = prison warden.* director de tesis = PhD supervisor, dissertation adviser, dissertation supervisor, thesis supervisor, thesis adviser, research supervisor.* director ejecutivo = executive director, executive officer, chief executive officer (CEO), managing director, chief executive.* director ejecutivo de la gestión del conocimiento = knowledge executive.* director, el = principal.* director financiero = finance director, chief financial officer.* director general = executive director, Director-General, executive officer, chief executive officer (CEO), chief executive, senior director.* director principal = senior director.* partichela de piano director, violín director, etc = piano/violin, etc. conductor part.* subdirector = assistant director.* * *masculine, feminine1 (de una escuela) ( masculine) head teacher, principal ( AmE), headmaster ( BrE); ( feminine) head teacher, principal ( AmE), headmistress ( BrE); (de un periódico, una revista) editor, editor in chief; (de un hospital) administrator; (de una prisión) warden ( AmE), governor ( BrE)Compuestos:● director adjunto, directora adjuntamasculine, feminine deputy director● director/directora de divisiónmasculine, feminine divisional director● director/directora de escenamasculine, feminine stage manager● director/directora de orquestamasculine, feminine conductor● director/directora de ventasmasculine, feminine sales manager o director● director ejecutivo, directora ejecutivamasculine, feminine executive directormasculine father confessor● director/directora general● director/directora gerentemasculine, feminine managing director● director técnico, directora técnica* * *
director◊ - tora sustantivo masculino, femenino
(f) head teacher, principal (AmE), headmistress (BrE);
(de periódico, revista) editor (in chief);
( de hospital) administrator;
( de prisión) warden (AmE), governor (BrE)
( miembro de junta directiva) director, executive;
c) (Cin, Teatr) director;
director,-ora sustantivo masculino y femenino
1 director
(de un colegio) head teacher, US principal
(de un periódico) editor
2 (de una película, musical) director
(de orquesta) conductor
' director' also found in these entries:
Spanish:
achuchar
- cineasta
- consejera
- consejero
- definitivamente
- desear
- dirección
- directiva
- directivo
- directora
- dtor
- entrante
- fiscal
- galerista
- general
- proyecto
- realizador
- realizadora
- sazón
- script
- subdirector
- subdirectora
- adjunto
- interino
- jefe
- llegar
- secretario
- señor
English:
advertise
- climax
- conductor
- deputy
- director
- dismiss
- distrust
- film
- film maker
- governor
- head
- headmaster
- hook
- manager
- managing
- MD
- meeting
- mgr
- Postmaster General
- president
- principal
- producer
- put through
- showman
- stage director
- stage manager
- superintendent
- act
- ask
- coach
- controller
- editor
- editorial
- elevate
- funeral
- instigation
- managing director
- mortician
- movie
- stage
- take
- warden
* * *director, -ora nm,f1. [de empresa] director;[de hotel, hospital, banco] manager, f manageress; [de periódico] editor; [de colegio] Br headmaster, f headmistress, US principal; [de cárcel] Br governor, US warden director adjunto associate o deputy director;director comercial marketing manager;director ejecutivo executive director;director espiritual spiritual director;director en funciones acting manager;director general general manager;director gerente managing director, chief executive, esp US chief executive officer;director de recursos humanos human resources manager;director técnico [en fútbol] director of football;director de tesis supervisor;director de ventas sales director o manager2. [de obra artística] directordirector artístico artistic director;director de banda musical bandmaster;director de circo ringmaster;director de escena producer, stage manager;director de fotografía director of photography;director musical musical director;director de orquesta conductor* * *I adj leadingII m, directora f1 de empresa manager2 EDU principal, Brhead (teacher)* * *1) : director, manager, head2) : conductor (of an orchestra)* * *director n1. (de cine) director2. (de empresa, banco) manager3. (de colegio) head / headteacher4. (de periódico) editor -
73 подразделение по организации мероприятий и маркетинговым услугам
подразделение по организации мероприятий и маркетинговым услугам
Подразделение ОКОИ, которое отвечает за:
• всестороннее планирование и проведение ключевых совещаний и встреч с маркетинг-партнерами и связанных с этим представительских мероприятий;
• подготовку дополнительных представительских мероприятий, если необходимо;
• подготовку и выполнение комплексного плана признания маркетинг-партнеров и учет поступающих предложений;
• подготовку и проведение регулярных коммуникационных мероприятий, адресованных маркетинг-партнерам и т.д.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
events and marketing services department
OCOG department responsible for:
• Comprehensive planning and execution of major marketing partner conferences and meetings,, and related hospitality events.
• Planning any additional hospitality events as required.
• Development and execution of comprehensive marketing partner recognition plan and ongoing tracking of initiatives.
• Development and execution of regular communications to marketing partners, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > подразделение по организации мероприятий и маркетинговым услугам
-
74 centrar la atención en
(n.) = train + spotlight on, put + spotlight on, spotlight + fall on, spotlight + focus onEx. A study of the local newspapers can be used to train a spotlight, so to speak, on a local community.Ex. The article 'Electronic security has put a spotlight on theft' concludes that electronic theft detection systems are the single most effective deterrent to library material loss.Ex. As analysis allows the spotlight to fall on those portions of the community that are unserved, an imperative next step involves outreach efforts that are specifically targetted to those groups.Ex. When a framework of marketing is established to guide the planning process, the spotlight becomes focussed on the client = Cuando el marketing actúa de guía del proceso de planificación, la atención se centra en el cliente.* * *(n.) = train + spotlight on, put + spotlight on, spotlight + fall on, spotlight + focus onEx: A study of the local newspapers can be used to train a spotlight, so to speak, on a local community.
Ex: The article 'Electronic security has put a spotlight on theft' concludes that electronic theft detection systems are the single most effective deterrent to library material loss.Ex: As analysis allows the spotlight to fall on those portions of the community that are unserved, an imperative next step involves outreach efforts that are specifically targetted to those groups.Ex: When a framework of marketing is established to guide the planning process, the spotlight becomes focussed on the client = Cuando el marketing actúa de guía del proceso de planificación, la atención se centra en el cliente. -
75 colaboración
f.1 collaboration, assistance, help, cooperation.2 contribution.* * *1 collaboration2 (prensa) contribution* * *noun f.* * *SF1) (=cooperación) collaboration2) [en periódico] [gen] contribution; (=artículo) article3) [de congreso] paper4) (=donativo) contribution* * *femenino collaborationen colaboración con alguien/algo — in collaboration with somebody/something
* * *= collaboration, contribution, cooperation [co-operation], linkage, partnership, synergy, cooperative effort, partnering, fertilisation [fertilization, -USA], team effort, input, engagement.Ex. A work of shared responsibility is one where the work has arisen from collaboration between two or more persons or corporative bodies.Ex. The major difference is that a periodical index relates to a number of issues and to contributions from a number of different authors.Ex. Combined catalogues showing the resources available to a group of libraries have been a feature of library co-operation for many years.Ex. We have just stated that the linkage of varying titles and varying forms of entry have to be done on the same basis in an automated situation as in a manual situation.Ex. The partnership between the CLT and industry is considered in some detail.Ex. The homogeneity, competitiveness and resulting synergy of this market is fostering significant advances in the capability of smaller computers to manage large massess of data.Ex. Conservation problems are so many and so complex that only dedicated cooperative efforts can reverse the current rapid deterioration of library stocks.Ex. These include partnering with: principals, teachers, community members, public librarians and businesses.Ex. The traditional methods of marketing and selling on-line bibliographic data base services have revolved around fertilisation between the marketing and sales departments.Ex. The planning of the library represented a total team effort of librarian, architect, consultant, and interior designer.Ex. In order to stimulate international input, the IFLA Office for UBC invited catalogers in unrepresented countries to recommend revisions of the AACR and to comment on the potential of the second edition as an international code.Ex. Any attempt to coerce a response without good reason based on that child's present predicament is to place in jeopardy the child's willing engagement now and in the future.----* acuerdo de colaboración = collaborative partnership, partnership agreement.* autoría en colaboración = collaborative writing.* colaboración en equipo = collaborative teamwork.* colaboración en la investigación = cooperative research.* colaboración estrecha = close collaboration.* colaboracion interdisciplinar = interdisciplinary collaboration.* colaboración perfecta = marriage made in heaven.* contar con la colaboración de = enjoy + cooperation with.* creación de acuerdo de colaboración = partnership building.* diseñar en colaboración = co-design.* editar en colaboración = coedit [co-edit].* en colaboración = collaborative, cooperative [co-operative], jointly, participatory, in concert, in consort, collaboratively, synergistic, synergistically, in tandem, in a tandem fashion, in partnership.* en colaboración con = in concert with, in consultation with, in collaboration with, in alliance with, in conjunction with, in partnership with.* en estrecha colaboración = in close collaboration.* en estrecha colaboración con = hand-in-glove with.* escribir en colaboración = co-write [cowrite].* establecer una colaboración = forge + collaboration.* financiar en colaboración = co-finance [cofinance].* investigación en colaboración = collaborative research.* organizar en colaboración = co-organise [co-organize, -USA].* patrocinar en colaboración con = co-host.* proyecto de colaboración = joint venture.* proyecto en colaboración = collaborative project.* trabajar en colaboración = team, interwork.* trabajar en colaboración (con) = team up (with).* trabajo en colaboración = interworking.* * *femenino collaborationen colaboración con alguien/algo — in collaboration with somebody/something
* * *= collaboration, contribution, cooperation [co-operation], linkage, partnership, synergy, cooperative effort, partnering, fertilisation [fertilization, -USA], team effort, input, engagement.Ex: A work of shared responsibility is one where the work has arisen from collaboration between two or more persons or corporative bodies.
Ex: The major difference is that a periodical index relates to a number of issues and to contributions from a number of different authors.Ex: Combined catalogues showing the resources available to a group of libraries have been a feature of library co-operation for many years.Ex: We have just stated that the linkage of varying titles and varying forms of entry have to be done on the same basis in an automated situation as in a manual situation.Ex: The partnership between the CLT and industry is considered in some detail.Ex: The homogeneity, competitiveness and resulting synergy of this market is fostering significant advances in the capability of smaller computers to manage large massess of data.Ex: Conservation problems are so many and so complex that only dedicated cooperative efforts can reverse the current rapid deterioration of library stocks.Ex: These include partnering with: principals, teachers, community members, public librarians and businesses.Ex: The traditional methods of marketing and selling on-line bibliographic data base services have revolved around fertilisation between the marketing and sales departments.Ex: The planning of the library represented a total team effort of librarian, architect, consultant, and interior designer.Ex: In order to stimulate international input, the IFLA Office for UBC invited catalogers in unrepresented countries to recommend revisions of the AACR and to comment on the potential of the second edition as an international code.Ex: Any attempt to coerce a response without good reason based on that child's present predicament is to place in jeopardy the child's willing engagement now and in the future.* acuerdo de colaboración = collaborative partnership, partnership agreement.* autoría en colaboración = collaborative writing.* colaboración en equipo = collaborative teamwork.* colaboración en la investigación = cooperative research.* colaboración estrecha = close collaboration.* colaboracion interdisciplinar = interdisciplinary collaboration.* colaboración perfecta = marriage made in heaven.* contar con la colaboración de = enjoy + cooperation with.* creación de acuerdo de colaboración = partnership building.* diseñar en colaboración = co-design.* editar en colaboración = coedit [co-edit].* en colaboración = collaborative, cooperative [co-operative], jointly, participatory, in concert, in consort, collaboratively, synergistic, synergistically, in tandem, in a tandem fashion, in partnership.* en colaboración con = in concert with, in consultation with, in collaboration with, in alliance with, in conjunction with, in partnership with.* en estrecha colaboración = in close collaboration.* en estrecha colaboración con = hand-in-glove with.* escribir en colaboración = co-write [cowrite].* establecer una colaboración = forge + collaboration.* financiar en colaboración = co-finance [cofinance].* investigación en colaboración = collaborative research.* organizar en colaboración = co-organise [co-organize, -USA].* patrocinar en colaboración con = co-host.* proyecto de colaboración = joint venture.* proyecto en colaboración = collaborative project.* trabajar en colaboración = team, interwork.* trabajar en colaboración (con) = team up (with).* trabajo en colaboración = interworking.* * *collaborationlo escribió en colaboración con dos colegas suyos he wrote it in collaboration with two of his colleaguescuento con su colaboración I am counting on your assistance o help* * *
colaboración sustantivo femenino
collaboration;◊ en colaboración con algn/algo in collaboration with sb/sth
colaboración sustantivo femenino
1 (ayuda) collaboration
2 Prensa contribution
' colaboración' also found in these entries:
Spanish:
concurso
- entre
- junta
- junto
- no
- prestar
- contribución
- estrecho
English:
call on
- collaboration
- contribution
- closely
- cooperation
- cooperative
* * *colaboración nf1. [cooperación] collaboration;hacer algo en colaboración con alguien to do sth in collaboration with sb;necesito tu colaboración para escribir el artículo I need your help to write this article;fue acusado de colaboración con banda armada he was accused of collaborating with o helping a terrorist organization2. [de prensa] contribution, article* * *f collaboration* * *colaboración n cooperation -
76 estudio de mercado
market research* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx. The planning stage included a market survey of library furniture manufacturers.Ex. New market research in developing countries requires deep knowledge of the society.Ex. Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex. Self-reports are a key source of information in consumer research.* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx: The planning stage included a market survey of library furniture manufacturers.
Ex: New market research in developing countries requires deep knowledge of the society.Ex: Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex: Self-reports are a key source of information in consumer research.* * *market research; resultado market survey -
77 Vertriebstätigkeit
Vertriebstätigkeit
marketing activity (function), distribution service;
• Vertriebstechnik marketing technique;
• Vertriebsterminologie marketing terminology;
• Vertriebstricks marketing gimmicks;
• Vertriebsunterlagen marketing data;
• Vertriebsunternehmen distributive enterprise, distributing agency;
• Vertriebsunterstützung selling (dealer) aid;
• Vertriebsvereinbarung marketing contract, distribution (selling) arrangement;
• Vertriebsverfahren marketing procedure (process);
• Vertriebsverhältnisse market[ing] conditions;
• Vertriebsvertrag marketing contract;
• Vertriebsvertreter distributor, selling agent;
• Vertriebsvorbereitung sales planning;
• Vertriebsvorschlag marketing proposal;
• Vertriebsvorschriften conditions of sale, sales terms (US);
• Vertriebsvorteile marketing (distribution) advantages;
• Vertriebswege channels of distribution, sales (distribution) channels;
• Vertriebswesen marketing field (system), distribution;
• genossenschaftliches Vertriebswesen cooperative marketing;
• Vertriebszahlen sales figures, marketing data;
• Vertriebszeitraum marketing period;
• Vertriebszentrale distribution centre;
• Vertriebsziel marketing goal (target). -
78 MRP
1) Общая лексика: Model Racing Products, modular retrievable packer (Schlumberger)2) Компьютерная техника: Memory Restructure Procedure4) Американизм: Managerial Reporting Program5) Спорт: Maui Raceway Park6) Военный термин: Manpower Requirements Program, Mobilization Readiness Project, manual reporting post, material requirements planning, meteorological reporting point, mid-range plan, military rated power, military requirements plan, minimum reaction posture, mobile repair party, monthly report of progress, multiannual research program7) Техника: maintenance repair procedure, markov renewal process, materials resource planning, modification/rework package, most reliable path8) Математика: марковский процесс восстановления (Markovian renewal process), метод многоэтапной рандомизации (multistage randomization procedure)9) Экономика: marginal revenue product10) Бухгалтерия: Material Requirement Planning, планирование потребности в материалах (информационная система обеспечения материалами, material requirement planning)11) Оптика: главная контрольная точка (major reference point( в оптических линзах))12) Политика: Mississippi Republican Party13) Сокращение: Manual Repair Point, Manufacturing Requirements Planning, Manufacturing Resource Planning, Militarized Reconfigurable Processor, Mobile Reporting Post, Modular Reconnaissance Pods, Machine-readable passport14) Университет: Major Research Paper15) Вычислительная техника: Material / Manufacturing Resource Planning, Material Requirement Planning (PPS, CIM), material resources planning17) Пищевая промышленность: Meal Replacement Powder18) СМИ: Most Recent Printing19) Деловая лексика: Manufacture Resource Plan, Manufacturers Representative Profile, Marketing Research Planning, Minimum Rate Pricing20) SAP. планирование потребности материала (ППМ)21) Глоссарий компании Сахалин Энерджи: заявка на закупку материалов (Material Requisition for Purchase)22) Производство: система МРП-2 (Manufacturing Resources Planning), система организации производства и материально-технического снабжения (Manufacturing Resources Planning)23) Менеджмент: планирование материально-технических потребностей24) Образование: Most Recent Phoenix25) Промышленность: система МРП (Material Requirements Planning)26) Автоматика: manufacturing resources planning, планирование производственных ресурсов27) Контроль качества: ППмВ (Планирование потребности в материалах - Material Requirement plan)28) Сахалин Р: Material Requisition for Purchase29) Океанография: Mississippi River Plume30) Химическое оружие: materials requirements planning31) Расширение файла: Materials Requirement Planning32) Фармация: Mutual Recognition Procedure (регистрация нового препарата)33) Аэропорты: Marla, South Australia, Australia34) Программное обеспечение: Manufacturing Requirement Planning, Materials And Resource Planning -
79 планирование демонстрационных мероприятий
планирование демонстрационных мероприятий
ОКОИ должен проводить регулярные и подробные совещания по планированию с участием маркетинг-партнеров. На этих совещаниях должны присутствовать представители практически всех подразделений ОКОИ, чтобы рассмотреть потребности маркетинг-партнеров, детально обсудить все вопросы, касающиеся деятельности по организации демонстрационных мероприятий, и подготовить план дальнейших действий.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
showcasing operations planning
OCOG should hold regular, in-depth operations “working group” meetings with the marketing partners. At these meetings, representatives from every relevant OCOG department should be invited in order to understand the marketing partners’ needs, discuss every aspect of showcasing operations and to plan the following actions.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > планирование демонстрационных мероприятий
-
80 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé
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