-
41 служба
жен.
1) service, office, work;
employment, job;
duty принимать кого-л. на службу ≈ to employ smb., to take smb. on поставить что-л. на службу (кому-л./чему-л.) ≈ to place smth. in/at the service (of) быть без службы ≈ to be out of work продолжительность срока службы ≈ durability дипломатическая служба ≈ foreign service, diplomatic service военная служба ≈ military service действительная военная служба ≈ active duty, active service искать службу ≈ to look for work, to look for a job идти на службу ≈ to go to work по делам службы ≈ on official business быть на службе ≈ be on держать на службе ≈ to employ боевая служба ≈ active service
2) (специальная область работы, учреждение) служба перевозок ≈ ferry service служба связи ≈ signal service, communication service служба пути ≈ track maintenance служба быта ≈ communal services and amenities мн. служба доставки ≈ delivery service
3) церк. (divine) service отправлять церковную службу ≈ celebrate вечерняя служба ≈ evening service отстоять службу ≈ to attend service церковная служба ≈ church service, celebration, prayer service, religious service утренняя служба ≈ morning service ∙ сослужить кому-л. службу ≈ to stand smb. in good stead, to do smb. a favor не в службу, а в дружбу ≈ out of friendship, as a favour, (to do smth.) as a favorслужб|а - ж.
1. (действие) service;
~ в армии service in the army;
cpoк ~ы (аккумулятора, станка и т. п.) service life of a battery, lathe, etc. ;
2. (работа, должность) work, job;
поступить на ~у begin* working, take* a job;
3. (исполнение воинских обязанностей) military service;
4. (специальная область работы) service, department;
~ воздушных сообщений ав. airways and air communication;
~ информации аэровокзала ав. terminal information service;
~ коммерческой эксплуатации ав. commercial service;
~ по изучению рынка эк. marketing service;
~ связи signal service;
communication service;
~ движения ж.-д. traffic department;
5. (богослужение) (divine) service;
отстоять ~y attend service;
не в ~у, а в дружбу as a рersonal favour. -
42 innovation
инновации
1. Процесс создания и освоения новых технологий и продуктов, приводящий к повышению эффективности производства. 2. Новая техника, технологии, являющиеся результатом научно-технического прогресса. Инновации, в современных условиях, достигаются преимущественно путем инвестиций в нематериальные активы (НИОКР, информационные технологии, переподготовку кадров, привлечение покупателей) Инновации в самом общем смысле, прежде всего, делятся на два класса: инновации процесса и инновации продукта, хотя они тесно связаны между собой; возможно как изготовление нового продукта старыми методами, так и изготовление старого продукта новыми методами – и наоборот. Не следует смешивать понятия инноваций и изобретений. Второе – более узко, относится к технике и технологии. Однако порою простая реорганизация производства ( а это организационная инновация) может принести не меньший экономический эффект, чем изобретение, техническое усовершенствование. Инновации – основа и движущая сила научно-технического прогресса во всех его видах: трудосберегающего, капиталосберегающего, нейтрального. Основоположник теории инноваций австрийский экономист Й.Шумпетер утверждал, что двигателем экономического развития выступает предприимчивость, выражающаяся в постоянном поиске новых комбинаций факторов производства, дающих предпринимателю возможность получать прибыль, большую по сравнению со средней. Все инновации связаны с большой долей риска. Но известно и другое: отказ от инноваций является еще более рисковым делом, поскольку ведет к замедлению научно-технического прогресса и экономического роста в целом.См. Диффузия инноваций.
[ http://slovar-lopatnikov.ru/]Тематики
EN
инновация
1. Вложение средств в экономику, обеспечивающее смену поколений техники и технологии.
2. Новая техника, технология, являющиеся результатом достижений научно-технического прогресса. Развитие изобретательства, появление пионерских и крупных изобретений является существенным фактором инновации.
[ http://www.lexikon.ru/dict/buh/index.html]
инновация
1.- См статью Иннновации, 2. — результат вложения средств (инвестиций) в разработку новой техники и технологии, во внедрение новых форм бизнеса, современных методов работы на рынке, новых товаров и услуг, финансовых инструментов.
[ http://slovar-lopatnikov.ru/]Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
Partners in technologyNew challenges to a history of cooperation with customersПартнеры по технологииНовые уроки сотрудничества с заказчикамиABB’s predecessor companies, ASEA and BBC, were founded almost 120 years ago in a time when electromagnetism and Maxwell’s equations were considered “rocket science.” Since then several technological transitions have occurred and ABB has successfully outlived them all while many other companies vanished at some point along the way. This has been possible because of innovation and a willingness to learn from history. Understanding historical connections between products, technology and industrial economics is extremely Partners in technology New challenges to a history of cooperation with customers George A. Fodor, Sten Linder, Jan-Erik Ibstedt, Lennart Thegel, Fredrik Norlund, Håkan Wintzell, Jarl Sobel important when planning future technologies and innovations.Предшественницы АББ, компании ASEA и BBC, были основаны почти 120 лет назад, в то время, когда электромагнетизм и уравнения Максвелла считались «космическими технологиями». С тех пор прошло несколько технических революций и АББ успешно пережила их все, в то время как многие другие компании затерялись по дороге. Это стало возможным, благодаря постоянным инновациям и стремлению учиться на уроках истории. Для планирования будущих технологий и инноваций огромную роль играет понимание исторических взаимосвязей между продуктами, технологиями и экономикойThese connections rely on information channels in companies and their existence cannot be underestimated if a company is to survive. An organization can acquire more information than any one individual, and the optimal use of this information depends on the existence and types of communication channels between those working in a company and the relevant people outside it.Эти взаимосвязи опираются на существующие в компании информационные каналы и, если компания намерена выжить, их значение нельзя недооценивать. Организация может накопить значительно больше информации, чем любой отдельный человек, и оптимальное использование этой информации зависит от наличия и типов коммуникационных каналов между работниками компании и причастными людьми за ее пределами.Force Measurement, a division of ABB AB, has a long tradition of innovation. Thanks to strong ties with its customers, suppliers, research institutes and universities, Force Measurement provides state-of-the-art equipment for accurate and reliable measurement and control in a broad range of applications. At the same time, established principles such as Maxwell’s equations continue to be applied in new and surprisingly innovative ways to produce products that promote long-term growth and increased competitiveness.Группа измерения компании АББ имеет давние традиции использования инноваций. Благодаря прочным связям с заказчиками, поставщиками, исследовательскими институтами и университетами, она создает уникальное оборудование для точных и надежных измерений в самых разных областях. В то же время незыблемые принципы, подобные уравнениям Максвелла, продолжают применяться новыми и удивительно инновационными способами, позволяя создавать продукты, обеспечивающие устойчивый рост и высокую конкурентоспособность.Innovation is a key factor if companies and their customers are to survive what can only be called truly testing times. The target of innovation is to find and implement ideas that reshape industries, reinvent markets and redesign value chains, and many of these ideas come from innovative customers.Если компания и ее заказчики намерены пережить тяжелые времена, то основное внимание следует обратить на инновации. Целью инноваций является поиск и воплощение идей, позволяющих перевернуть промышленность, заново открыть рынки и перестроить стоимостные цепочки, причем многие из этих идей поступают от заказчиков.Key to successful innovation is communication or the types of information channels employed by firms [1, 2]. A global company like ABB, with offices and factories spanning 90 countries, faces many challenges in maintaining information channels. First of all, there are the internal challenges. Ideas need to be evaluated from many different perspectives to determine their overall impact on the market. Selecting the most effective ones requires expertise and teamwork from the various business, marketing and technology competence groups. Just as important are the channels of communication that exist between ABB, and its customers and suppliers.Секрет успешных инноваций кроется в типах используемых фирмой информационных каналов [1, 2]. Глобальные компании, подобные АББ, с офисами и заводами более чем в 90 странах, сталкиваются с серьезными проблемами управления информационными каналами. Во-первых, существуют внутренние проблемы. Чтобы определить ценность идеи и ее общее влияние на рынок, ее нужно подвергнуть всесторонней оценке. Выбор наиболее эффективных идей требует коллективной работы различных экономических, маркетинговых и технологических групп. Не менее важны и коммуникационные каналы между компанией АББ и ее заказчиками и поставщиками.Many of ABB’s customers come from countries that are gradually developing strong technology and scientific cultures thanks to major investments in very ambitious research programs. China and India, for example, are two such countries. In fact, the Chinese Academy of Sciences is currently conducting research projects in all state of-the-art technologies. Countries in Africa and Eastern Europe are capitalizing on their pool of young talent to create a culture of technology development. Emerging markets, while welcome, mean stiffer competition, and competition to companies like ABB encourages even greater levels of innovationМногие заказчики АББ пришли из стран, постоянно развивающих сильную технологию и научную культуру путем крупных инвестиций в грандиозные исследовательские программы. К таким странам относятся, например, Индия и Китай. На самом деле, Китайская академия наук ведет исследования по всем перспективным направлениям. Страны Африки и Восточной Европы делают ставку на молодые таланты, которым предстоит создавать культуру технологического развития. Новые рынки, хоть и привлекательны, ужесточают конкуренцию, а конкуренция с такими компаниями, как АББ способствует повышению уровня инноваций.Many customers, similar stories Backed by 120 years of technological development and experience, ABB continues to produce products and services in many automation, power generation and robotics fields, and the examples described in the following section illustrate this broad customer range.Заказчиков много, история однаОпираясь более чем на 120-летний опыт технологического развития, АББ продолжает выпускать продукты и оказывать услуги во многих отраслях, связанных с автоматизацией, генерацией энергии и робототехникой. Приведенные далее при меры иллюстрируют широкий диапазон таких заказчиков.Тематики
EN
3.1.29 инновация (innovation): Конечный результат инновационной деятельности, получивший реализацию в виде нового или усовершенствованного продукта, реализуемого на рынке, нового или усовершенствованного технологического процесса, используемого в практической деятельности.
Источник: ГОСТ Р 54147-2010: Стратегический и инновационный менеджмент. Термины и определения оригинал документа
Англо-русский словарь нормативно-технической терминологии > innovation
43 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом44 CMA
1) Общая лексика: единое валютное пространство (состоит из Южно-Афритканской Республики, Лесото, Намибии и Свазиленда. южноафриканский рэ (http://www.google.com/search?q=++++%22Common+Monetary+Area%22&btnG=%D0%9F%D0%BE%D0%B8%D1%81%D0%BA)2) Американизм: Consolidated Metropolitan Area3) Спорт: Carolina Marathon Association4) Военный термин: California Maritime Academy, Chemical Materials Agency, Community Management Account, Countermission Analysis, Court Martial Assistant, civil-military affairs, classified mail address, clothing maintenance allowance, collection management authority, contract maintenance activity, contractor's manual, control message automation, controller of military accounts, corps maintenance area, court of military appeals, зона регулируемого движения (Controlled Movement Area)5) Техника: Auger cylindrical-mirror analyzer, Certificate in Management Accounting, command. modulator assembly, computer-manual-auto, conical monopole antenna, corrective maintenance analysis, cylindrical-mirror analyzer6) Химия: Calcium Magnesium Acetate7) Математика: Constant Modulus Algorithm, Covariance Matrix Adaptation8) Религия: Christian & Missionary Alliance9) Юридический термин: Citizen Management Agent10) Экономика: ( cash management account) счёт управления наличностью, (cooperative merchandising agreement) соглашение о торговой кооперации11) Бухгалтерия: Certified Management Accountant, Credit Monitoring Arrangement, диплом специалиста по управленческому учёту (certificate to management accounting)12) Финансы: Credit Market Analysis Ltd13) Оптика: channel multiplier array14) Сокращение: Canadian Manufacturers Association, Chemical Manufacturers Association, Chocolate Manufacturers Association, Cigar Manufacturers Association, Contact Motion Analysis, Continental Marketing Association, commercial mailing agent, corn meal agar15) Университет: Colgate Martial Arts16) Электроника: Contact-Making Ammeter, Cylindrical Mirror Analyzer17) Вычислительная техника: Computer Music Association, Concert Multithread Architecture, Ассоциация компьютерной музыки18) Нефть: анализ результатов внепланового технического обслуживания (corrective maintenance analysis)19) Транспорт: Christian Motorcyclists Association20) Фирменный знак: Cash Management Association, Crafts Made Affordable22) Деловая лексика: Capital Markets Authority, Chrysler Marketing Adjustment, Comparative Market Analysis, Competitive Market Analysis23) Глоссарий компании Сахалин Энерджи: Control, Measurement & Automation24) Инвестиции: cash management account25) Сетевые технологии: Communications Managers Association, Ассоциация менеджеров в области связи26) Полимеры: Canadian Medical Association27) Химическое оружие: competent medical authority29) Безопасность: Control And Monitoring Agent30) Расширение файла: Concert Multi-thread Architecture31) Электротехника: contact-making amperemeter33) НАСА: Contract Management Assistant34) Программное обеспечение: Content Management Application45 CMa
1) Общая лексика: единое валютное пространство (состоит из Южно-Афритканской Республики, Лесото, Намибии и Свазиленда. южноафриканский рэ (http://www.google.com/search?q=++++%22Common+Monetary+Area%22&btnG=%D0%9F%D0%BE%D0%B8%D1%81%D0%BA)2) Американизм: Consolidated Metropolitan Area3) Спорт: Carolina Marathon Association4) Военный термин: California Maritime Academy, Chemical Materials Agency, Community Management Account, Countermission Analysis, Court Martial Assistant, civil-military affairs, classified mail address, clothing maintenance allowance, collection management authority, contract maintenance activity, contractor's manual, control message automation, controller of military accounts, corps maintenance area, court of military appeals, зона регулируемого движения (Controlled Movement Area)5) Техника: Auger cylindrical-mirror analyzer, Certificate in Management Accounting, command. modulator assembly, computer-manual-auto, conical monopole antenna, corrective maintenance analysis, cylindrical-mirror analyzer6) Химия: Calcium Magnesium Acetate7) Математика: Constant Modulus Algorithm, Covariance Matrix Adaptation8) Религия: Christian & Missionary Alliance9) Юридический термин: Citizen Management Agent10) Экономика: ( cash management account) счёт управления наличностью, (cooperative merchandising agreement) соглашение о торговой кооперации11) Бухгалтерия: Certified Management Accountant, Credit Monitoring Arrangement, диплом специалиста по управленческому учёту (certificate to management accounting)12) Финансы: Credit Market Analysis Ltd13) Оптика: channel multiplier array14) Сокращение: Canadian Manufacturers Association, Chemical Manufacturers Association, Chocolate Manufacturers Association, Cigar Manufacturers Association, Contact Motion Analysis, Continental Marketing Association, commercial mailing agent, corn meal agar15) Университет: Colgate Martial Arts16) Электроника: Contact-Making Ammeter, Cylindrical Mirror Analyzer17) Вычислительная техника: Computer Music Association, Concert Multithread Architecture, Ассоциация компьютерной музыки18) Нефть: анализ результатов внепланового технического обслуживания (corrective maintenance analysis)19) Транспорт: Christian Motorcyclists Association20) Фирменный знак: Cash Management Association, Crafts Made Affordable22) Деловая лексика: Capital Markets Authority, Chrysler Marketing Adjustment, Comparative Market Analysis, Competitive Market Analysis23) Глоссарий компании Сахалин Энерджи: Control, Measurement & Automation24) Инвестиции: cash management account25) Сетевые технологии: Communications Managers Association, Ассоциация менеджеров в области связи26) Полимеры: Canadian Medical Association27) Химическое оружие: competent medical authority29) Безопасность: Control And Monitoring Agent30) Расширение файла: Concert Multi-thread Architecture31) Электротехника: contact-making amperemeter33) НАСА: Contract Management Assistant34) Программное обеспечение: Content Management Application46 MMC
1) Общая лексика: hum. сокр. Macro Molecular Complex2) Компьютерная техника: Multi Media Card, Multi Memory Controller, Multimedia Memory Cards3) Медицина: (medical male circumcision) мужское обрезание по медицинским показаниям, minimal microbicide concentration, МБК (минимальная бактерицидная концентрация), Митомицин С, Митомицин-С4) Американизм: Mobile Management Command5) Военный термин: maintenance management center, maintenance management course, major military command, materiel maintenance center, materiel management center, materiel management code, military microcomputer, missile and munitions center, missile maintenance crew, missile measurements center, missile motion computer, mission management center, mortar motor carrier6) Техника: MultiMediaCard, main memory capacity, main memory controller, mitomycin, multi media center, myelomeningocele7) Шутливое выражение: Maiden Mother Crone8) Архитектура: Modular Methods of Construction9) Оптика: multimedia controller10) Телекоммуникации: Minimum Monthly Charge11) Сокращение: Machinist Mate Chief (USN), Materiel Management Center (US Army), Metal Matrix Composite, Mission Management Computer, Modular Mission Computer, MultiMedia Catalog12) Физика: Moving Micro Cross13) Физиология: migrating motor complex14) Электроника: Monolithic Multilayer Ceramic, Multi Mini Capacitor, Multi Miniature Capacitor15) Вычислительная техника: Microsoft Management Console, Microsoft Management Console (MS, Windows, NT), MultiMedia Commands (SAM)16) Иммунология: mucosal mast cell17) Онкология: Maximum Mass Concentration18) Связь: Man-Machine Command/Communication19) Банковское дело: сертификат денежного рынка (money market certificate)20) Фирменный знак: Massachusetts Marketing Center, Mitsubishi Motors Corporation, Music Message Center22) Образование: Massachusetts Mechanic Center23) Инвестиции: money market certificate24) Сетевые технологии: Media Master Control, Midi Machine Control, Micro-scheduled Management Command25) Программирование: Man Machine Code26) Автоматика: maximum material condition27) Океанография: Marine Mammal Commission28) Расширение файла: Matched Memory Cycle, Microcomputer Marketing Council, Microsoft Management Console (Microsoft)29) Энергосистемы: Monopoly and Mergers Commission30) Строительные материалы: водозатворяемость (%), формовочная влажность (%), mixing moisture content (%), mixing water content, molding water content31) Общественная организация: Marine Mammal Center32) Правительство: Maine Medical Center33) NYSE. Marsh & McLennan Companies, Inc.34) Музеи: Machina Museum Committee47 mmc
1) Общая лексика: hum. сокр. Macro Molecular Complex2) Компьютерная техника: Multi Media Card, Multi Memory Controller, Multimedia Memory Cards3) Медицина: (medical male circumcision) мужское обрезание по медицинским показаниям, minimal microbicide concentration, МБК (минимальная бактерицидная концентрация), Митомицин С, Митомицин-С4) Американизм: Mobile Management Command5) Военный термин: maintenance management center, maintenance management course, major military command, materiel maintenance center, materiel management center, materiel management code, military microcomputer, missile and munitions center, missile maintenance crew, missile measurements center, missile motion computer, mission management center, mortar motor carrier6) Техника: MultiMediaCard, main memory capacity, main memory controller, mitomycin, multi media center, myelomeningocele7) Шутливое выражение: Maiden Mother Crone8) Архитектура: Modular Methods of Construction9) Оптика: multimedia controller10) Телекоммуникации: Minimum Monthly Charge11) Сокращение: Machinist Mate Chief (USN), Materiel Management Center (US Army), Metal Matrix Composite, Mission Management Computer, Modular Mission Computer, MultiMedia Catalog12) Физика: Moving Micro Cross13) Физиология: migrating motor complex14) Электроника: Monolithic Multilayer Ceramic, Multi Mini Capacitor, Multi Miniature Capacitor15) Вычислительная техника: Microsoft Management Console, Microsoft Management Console (MS, Windows, NT), MultiMedia Commands (SAM)16) Иммунология: mucosal mast cell17) Онкология: Maximum Mass Concentration18) Связь: Man-Machine Command/Communication19) Банковское дело: сертификат денежного рынка (money market certificate)20) Фирменный знак: Massachusetts Marketing Center, Mitsubishi Motors Corporation, Music Message Center22) Образование: Massachusetts Mechanic Center23) Инвестиции: money market certificate24) Сетевые технологии: Media Master Control, Midi Machine Control, Micro-scheduled Management Command25) Программирование: Man Machine Code26) Автоматика: maximum material condition27) Океанография: Marine Mammal Commission28) Расширение файла: Matched Memory Cycle, Microcomputer Marketing Council, Microsoft Management Console (Microsoft)29) Энергосистемы: Monopoly and Mergers Commission30) Строительные материалы: водозатворяемость (%), формовочная влажность (%), mixing moisture content (%), mixing water content, molding water content31) Общественная организация: Marine Mammal Center32) Правительство: Maine Medical Center33) NYSE. Marsh & McLennan Companies, Inc.34) Музеи: Machina Museum Committee48 event
event [ɪ'vent]1 noun(a) (happening) événement m;∎ a historical event un événement historique;∎ the course of events la suite des événements, le déroulement des faits;∎ in the course of events par la suite, au cours des événements;∎ in the normal course of events normalement;∎ as recent events have shown comme l'ont montré de récents événements;∎ I realized after the event j'ai réalisé après coup;∎ the party was quite an event la soirée était un véritable événement;∎ a happy event (birth) un heureux événement;∎ when's the happy event? quand l'heureux événement doit-il avoir lieu?(b) (organized activity) manifestation f;∎ the society organizes a number of social events l'association organise un certain nombre de soirées ou de rencontres∎ field events épreuves fpl d'athlétisme;∎ track events épreuves fpl sur piste;∎ the sponsoring of sports events la sponsorisation des manifestations sportives;∎ what was your best event? quelle a été ta meilleure discipline?en tout cas, de toute façondans l'un ou l'autre casen fait, en l'occurence;∎ a result that in the event was most satisfying un résultat qui était en fait très satisfaisant∎ in the event of rain en cas de pluie;∎ in the event of her refusing au cas où ou dans le cas où elle refuseraitau cas où;∎ in the unlikely event that he comes au cas ou dans le cas fort improbable où il viendrait►► Marketing event advertising publicité f par l'événement;Astronomy event horizon horizon m des événements;event management organisation f de manifestations;Marketing event promotion communication f événementielle49 poster
poster ['pəʊstə(r)]∎ to be a poster boy/girl for sth incarner qch►► Marketing poster advertising publicité f par affichage, publicité f par voie d'affiches;poster art l'art m de l'affiche;Marketing poster campaign campagne f d'affichage;poster colour gouache f;poster paint gouache f;poster presentation communication f affichée50 product
product ['prɒdʌkt]∎ finished product Industry produit m fini; (piece of work) résultat m final;∎ food products produits mpl alimentaires, denrées fpl alimentaires;∎ product of India (on packaging) produit d'Inde∎ this book is the product of many years' hard work ce livre est le fruit de longues années d'un travail acharné;∎ she's the product of an unhappy childhood elle est le produit d'une enfance malheureuse;∎ the product of our labour le résultat ou le fruit de notre travail;∎ that's the product of a lively imagination c'est le produit d'une imagination débordante;∎ she was a product of her age c'était un pur produit de son époque(c) Mathematics produit m;∎ the product of x and y le produit de x par y►► product advertising publicité f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f du produit, mémorisation f du produit;product awareness advertising publicité f de sensibilisation au produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product champion champion m de produit;product depth profondeur f de produit;product design conception f du produit;product development élaboration f du produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product features caractéristiques fpl du produit;product group manager directeur(trice) m,f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product information sheet fiche f technique;product innovation innovation f de produit;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle m de vie du produit;product line ligne f de produits;product line manager directeur(trice) m,f de ligne de produits;product management gestion f de produits;product manager chef m ou directeur(trice) m,f de produit, responsable mf produit;product mapping carte f perceptuelle de produits;product market marché m de produit;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur f de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product placement placement m de produit;product planning plan m de développement des produits;product policy politique f de lancement de produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits, carte f de l'univers des produits;product promotion communication f produit;product range gamme f de produits;product specialist spécialiste mf produit;product test test m de produit, essai m de produits;product testing essais mpl ou tests mpl de produit;product testing panel panel m d'essayeurs de produits51 quick campaign
"A communication method that creates a single activity for distribution to a group of marketing lists, accounts, contacts, or leads. Contrast with a campaign, which supports an end-to-end marketing program that has multiple activities."52 channel
1. сущ.1) общ. канал, русло; пролив2) марк. = distribution channelSee:administered channel, backward channel, commercial channel 2), cost effective channel, distribution channel, distributive channel, expert channel, feedback channel, market channel, marketing channel, one level channel, one-level channel, retail channel, shopping channel, social channel, three level channel, three-level channel, trade channel, two level channel, two-level channel, zero level channel, zero-level channel, channel arrangement, channel capacity, channel captain, channel competition 1), channel conflict, channel decision, channel design, channel loyalty, channel member, channel of distribution, channel of sales 1), channel power, channel satisfaction3) упр. канал связи ( средство передачи информации)See:4) СМИ канал (телевизионный, радио)See:, commercial channel 1), public service channel, channel competition 2), channel of sales 2) COMBS:,2. гл.1) общ. проводить канал2) общ. направлять в (определенное) руслоFinancial institution is an organization that helps to channel funds through an economy. — Финансовый институт является организацией, которая помогает проводить средства через хозяйственную систему.
53 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn:54 IMPACT
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade55 impact
2) Американизм: Information Management Public Affairs Construction And Traffic3) Спорт: Increased Mastery And Professional Application Of Coaching Theory, Intense Motivated Performance Altering Conditioning Techniques4) Военный термин: Indiana Militia Practicing Airsoft Combat Tactics, Insensitive Munitions Packaging Technology, Intelligence Management Performance Accountability Communication And Tactical, implementation planning and control technique, improved administrative capability test6) Религия: Individuals Making Progress And Coming Together, Intensely Moving People After Christ Today, Intensive Ministry Program Advancing The Church Of Today, International Ministries Of Prophetic And Apostolic Churches Together7) Юридический термин: Informed Merchants To Prevent Alcoholic Crime Tendencies8) Телекоммуникации: Integrated Manufacturing Precision Assembly Cellular Technology9) Сокращение: Implementation, Planning And Control Technique, Integrated Missile Procedure And Control Trainer (UK)10) Университет: Impelling Manpower Practice And College Together, Institute For Modern Pedagogy And Creative Teaching, Integrated Multi Perspective Access To Campus Technology11) Вычислительная техника: Information Market Policy ACTions (ECHO)12) Космонавтика: Investigation of Magnetospheric Particle Acceleration and Turbulence (Sweden)13) Деловая лексика: Improving Mentor Practices And Communication Techniques, Increasing Markets Productivity And Construction Teamwork, Individualized Management Of Personal Assistant Consumer Teams, Involvement Motivation Professionalism Achievement Challenge Teamwork14) Образование: I'm Making Positive Action Choices Today, Im Making Positive Action Choices Today, Increasing Might Power Academics Choices Truth, Individualized Movement And Physical Activity For Children Today15) Сетевые технологии: Integrated Message Processing And Communications Technology16) Контроль качества: Inventory Management Program And Control Techniques17) Нефть и газ: Integrated Mechanical Properties Analysis & Characterization of Near-Wellbore Heterogeneity, комплексный метод анализа и описания механических свойств и зоны вокруг ствола скважины18) Общественная организация: Incorporation to Maximize Personal Achievement with Community Training19) Международная торговля: International Marketing Program For Agricultural Commodities And Trade56 person-to-person
1 adverb∎ I'd like to speak to her person-to-person je voudrais lui parler en particulier ou seule à seul(conversation) personnel►► Marketing person-to-person approach approche f personnalisée;Telecommunications person-to-person call communication f avec préavis (se dit d'un appel téléphonique où la communication n'est établie et facturée que lorsque la personne à qui l'on veut parler répond)Un panorama unique de l'anglais et du français > person-to-person
57 promotional
promotional [prə'məʊʃənəl]►► promotional campaign campagne f de promotion;promotional costs coûts mpl de promotion;promotional discount remise f promotionnelle;promotional literature prospectus mpl promotionnels;promotional material matériel m de promotion;promotional offer offre f promotionnelle;promotional policy politique f de communication, politique f de promotion;promotional price prix m promotionnel;promotional sample échantillon m promotionnel;promotional target cible f de communication;promotional video (cassette f) vidéo f promotionnelleUn panorama unique de l'anglais et du français > promotional
58 station
1) станция; пункт3) геофиз. пункт наблюдений5) устройство; блок7) горн. околоствольный двор8) ж.-д. станционные сооружения11) мор. точка пересечения шпангоута с основной линией12) устанавливать, ставить13) экол. ареал•station on stream — работающая ( насосная или компрессорная) станция на трубопроводе-
aboveground power station
-
aboveground station
-
accepting station
-
accumulator station
-
actinometric station
-
aerobraked OTV-serviced space station
-
aerodynamic broadcast station
-
aeronautical meteorological station
-
affiliated station
-
air monitoring station
-
airborne early-warning station
-
alighting station
-
anchor station
-
AOTV-serviced space station
-
array station
-
arrival station
-
assembly station
-
assembly work station
-
astronaut tended space station
-
astronaut-inhabited space station
-
atomic power station
-
attended station
-
automatic unified orbital station
-
automatic water-stage recording station
-
automatic welding station
-
auxiliary power station
-
avalanche station
-
backhaul station
-
back-to-back high-voltage direct-current converter station
-
bagging station
-
base compressor station
-
base pumping station
-
base station
-
baseline station
-
base-load power station
-
beacon station
-
beet pulp drying station
-
beet receiving station
-
beet washing station
-
benchmark station
-
block-signal station
-
boarding station
-
boiling station
-
booster station
-
broadcasting station
-
broadcast station
-
bulk flour station
-
buoy-based station
-
captain's station
-
captain station
-
car inspection station
-
cathodic protection station
-
central electric station
-
central heat supply station
-
charging station
-
check station
-
circle station
-
circulating pumping station
-
civilian-manned space station
-
clean work station
-
climatological station
-
coal-fired power station
-
coast station
-
coastal direction finding station
-
coke-screening station
-
communication relay station
-
compressor station
-
concrete coating station
-
connecting station
-
conning station
-
conservated space station
-
control radio station
-
control station
-
converter station
-
co-orbiting space stations
-
coordinate inspection station
-
cream station
-
crusher station
-
cube station
-
current-meter gaging station
-
current-meter station
-
customs station
-
data return capsule-carried space station
-
data station
-
dead station
-
deburring station
-
deconservated space station
-
dedicated milling station
-
deorbited space station
-
design station
-
destination station
-
diesel power station
-
diffusion station
-
direction and guidance radar station
-
direction-finding station
-
discharge station
-
dispatch station
-
dispatching control station
-
display station
-
distribution station
-
diversion power station
-
diversion station
-
docking station
-
drainage station
-
drift station
-
drive station
-
dry station
-
dual-keel space station
-
dual-purpose station
-
dumping station
-
early-warning radar station
-
earth station
-
earthquake-detection station
-
electric power station
-
electric station
-
electrode building station
-
engine changing station
-
engineered work station
-
engineman's station
-
enlarged space station
-
entry station
-
evaporation station
-
exposure station
-
extended duration space station
-
feed station
-
filling station
-
film take-up station
-
fish rearing station
-
fixed ship station
-
fixed station
-
fixturing station
-
flexible machining station
-
flexible space station
-
flight engineer station
-
floating diesel station
-
floating power station
-
floating station
-
floating weather station
-
fossil-fueled power station
-
free-standing pallet station
-
frontier station
-
fuel station
-
gaging station
-
gas engine compressor station
-
gas gathering station
-
gas station
-
gas-compressor station
-
gas-distributing station
-
gas-lift compressor station
-
gas-turbine power station
-
generating station
-
GEO space station
-
geothermal power station
-
grain-collecting station
-
greasing station
-
grid-connected photovoltaic station
-
ground station
-
group pumping station
-
growth station
-
guidance station
-
half-open-air hydroelectric station
-
hammer station
-
head-end station
-
heat-electric generating station
-
high altitude space station
-
high-latitude station
-
high-level station
-
high-lift pump station
-
high-power station
-
holding station
-
home station
-
homing station
-
horizontal designed space station
-
hot-metal station
-
hydraulic experimental station
-
hydroelectric power station
-
hydroelectric pumped storage power station
-
hydrological station
-
hydrometric station
-
ice lookout station
-
ice pilot station
-
ice-based station
-
impact station
-
inhabited space station
-
inland station
-
in-machine station
-
inquiry station
-
insertion station
-
inspection station
-
integrated sewing station
-
interchange station
-
interlocking station
-
intermediate station
-
international space station
-
interplanetary station
-
inverter station
-
irrigation pumping station
-
island station
-
issuing station
-
junction station
-
knitting station
-
knocking-out station
-
ladle bricking station
-
ladle preparation station
-
land station
-
landing direction-finding station
-
large-size power station
-
large power station
-
LEO space station
-
lightning direction-finding station
-
lightship station
-
line booster pump station
-
liquefied natural gas station
-
load station
-
load/unload station
-
loading station
-
local station
-
localizer station
-
logic programming station
-
long-functioning space station
-
long-term space station
-
long-term station
-
loop station
-
low-altitude space station
-
low-latitude station
-
low-lift pump station
-
lubrication station
-
machine tool station
-
machining work station
-
machining station
-
magazine station
-
magnetic station
-
magnetotelluric station
-
main pumping station
-
manned station
-
manual part control station
-
man-visited space station
-
master station
-
material handling work station
-
measuring station
-
medium-size power station
-
medium power station
-
medium-head hydroelectric station
-
melt station
-
mesonet station
-
microwave relay station
-
milk collecting station
-
mine-mouth power station
-
mixed pumped-storage station
-
mobile electric power station
-
mobile power station
-
mobile ship station
-
mobile station
-
mobile television station
-
mold lubricating station
-
monitoring station
-
moonbounce station
-
multiband station
-
multimodule space station
-
multiparameter station
-
multiple docking ports-equipped space station
-
multiple modules-docked space station
-
multiple pressurized modules space station
-
multipurpose space station
-
multisolar-panels-consisted station
-
NC control station
-
newsroom station
-
node station
-
nuclear heat-only station
-
nuclear power station
-
nuclear steam station
-
observational station
-
observation station
-
ocean weather station
-
off-line station
-
oil-burning power station
-
oil-fired power station
-
oil-gathering station
-
oil-marketing station
-
OMV-equipped space station
-
on-orbit power generation station
-
open-air hydroelectric station
-
orbital laser power station
-
orbital station
-
origin station
-
oxy-gas cutoff station
-
ozonometry station
-
package power station
-
packing station
-
pan station
-
partial-record station
-
passenger station
-
passing station
-
passive seismic station
-
payoff station
-
peak-load power station
-
pendent control station
-
periodically tended space station
-
permanent seismograph station
-
permanent space station
-
photovoltaic pumping station
-
pier-type hydroelectric station
-
pilot solar power station
-
pipe welding station
-
pipeline-up station
-
pluviometric station
-
pole-mounted station
-
postprocess gaging station
-
power station
-
precipitation station
-
primary station
-
principal station
-
probe station
-
public service power station
-
public utility power station
-
pumped-storage station
-
pumping station
-
punch station
-
purely civilian-manned space station
-
push-button pipeline pumping station
-
rack-mounted station
-
radar station
-
radio station
-
radio-beacon station
-
radio-compass station
-
radio-positioning station
-
radio-range station
-
radio-relay station
-
radiosonde station
-
rating station
-
rawinsonde receiving station
-
rawinsonde station
-
read station
-
receiving station
-
reclamation station
-
reconservated space station
-
recording station
-
rectifier station
-
reference station
-
reforwarding station
-
refrigerating station
-
refuge station
-
relay pump station
-
relay station
-
relift station
-
remote methane measurement station
-
remote monitoring station
-
remote station
-
remote tool transfer station
-
repeater station
-
representative station
-
repressuring station
-
rescue station
-
reservoired power station
-
resupply space station
-
river station
-
robot station
-
robot weather station
-
roll-welding station
-
run-of-river power station
-
run-of-river station
-
sample station
-
satellite solar power station
-
scrubbing station
-
secondary station
-
seismic station
-
seismograph station
-
seismological station
-
self-service station
-
sending station
-
sewage pumping station
-
shaft station
-
ship station
-
shipboard power station
-
ship-handling station
-
shore collection station
-
shore station
-
short-lived station
-
short-term space station
-
short-term station
-
skimming station
-
slave station
-
small-size power station
-
small power station
-
solar power station
-
solar radio station
-
solar station
-
solar-diesel hybrid power station
-
solar-powered service station
-
solid-fuel power station
-
source pump station
-
space station
-
space tug-equipped orbital station
-
space-based laser station
-
stage station
-
stationary relay station
-
steering station
-
storage power station
-
stream-gaging station
-
stuffing station
-
stunning station
-
subscriber heat supply station
-
subscriber station
-
suburban station
-
surface synoptic station
-
surveillance radar station
-
switching station
-
synoptic station
-
tank oil filling station
-
tapping station
-
telemetering station
-
telemetry station
-
television transmitting station
-
temperature-regulating station
-
terminal pump station
-
terminal station
-
terrestrial station
-
test station
-
tethered space station
-
thermal power station
-
thermal station
-
tidal power station
-
toll station
-
tool adjustment station
-
tool change station
-
tool measuring-and-adjustment station
-
tool presetting station
-
tool station
-
torch-cutting station
-
total energy power station
-
totally autonomous manned space station
-
tracker station
-
transfer pumping station
-
transfer station
-
transforming station
-
transit station
-
transmitting station
-
transport station
-
transportable earth station
-
transportable station
-
trigeneration power station
-
trim station
-
two docking ports-equipped space station
-
underground power station
-
underground station
-
unload station
-
unmanned pumping station
-
unmanned station
-
upper-air station
-
user station
-
vacuum-compressor station
-
variable-head station
-
versatile space station
-
visited space station
-
wall-mounted station
-
washing station
-
water injection pumping station
-
water monitoring station
-
water power station
-
water rating station
-
water station
-
water treatment station
-
water-balance station
-
water-pumping station
-
water-purification floating station
-
wayside station
-
weather station
-
weighing station
-
weir station
-
well test station
-
wind power station
-
windup station
-
working station
-
work station
-
workpiece preparatory station59 CAM
60 medium
1. сущ.мн. media или mediums1) общ. средство, способ, путьby/through/the medium of smth. — через посредство чего-л., посредством чего-л.
through the medium of the press — посредством печати, через печать
by this medium — этим [таким\] путем [способом\]
See:advertising medium, alternative media, broadcast medium, direct media, investment medium, in-home media, marketing medium, mass communication medium, mass media, mass medium, medium of exchange, medium of payment, out-of-home media, posting medium, multimedia2) общ. середина, промежуточная ступень3) общ. посредникSyn:4) мн., гос. фин., брит. среднесрочные государственные ценные бумагиSyn:See:long 2. 2)2. прил.1) общ. средний, промежуточныйof medium height [quality, size\] — среднего роста [качества, размера\]
See:2) общ. умеренныйSee:
* * *
1) средство, способ, путь; 2) средний, среднесрочный.* * *средство донесения рекламного сообщения, например телевидение, журнал или прямая почтовая рекламаСтраницыСм. также в других словарях:
Marketing Communication Consultant Association — For other uses, see MCCA (disambiguation). The Marketing Communication Consultant Association (MCCA) is the trade association of marketing communications agencies in the United Kingdom. It was established to protect, defend and support marketing… … Wikipedia
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
Communication planning — is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how … Wikipedia
Marketing collateral — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing co-operation — A marketing co operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms … Wikipedia
Marketing — Der Begriff Marketing oder Absatzwirtschaft bedeutet marktgerechte und marktgerichtete Unternehmensführung und bezeichnet zum einen den Unternehmensbereich, dessen Aufgabe (Funktion) es ist, Waren und Dienstleistungen zu vermarkten; zum Anderen… … Deutsch Wikipedia
Marketing expérientiel — Le marketing expérientiel met en scène les valeurs associées à une marque en impliquant le client final dans la mise en scène en elle même. Mise en scène qui se matérialise par la théâtralisation du point de vente. Cette implication du client va… … Wikipédia en Français
Communication commerciale — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
Marketing Politique — Le marketing politique est une variante de la politique de communication marketing qui consiste à promouvoir un homme ou un projet politique sur le modèle des techniques de marketing commercial. Il représente donc un ensemble de méthodes dont… … Wikipédia en Français
Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée … Wikipédia en Français
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