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41 project
1. n проект, план; программа2. n отдельная тема, проблема или работаdevelopment project — опытно-конструкторская работа, ОКР
3. n новостройка; строительный объект; осуществляемое строительство4. n амер. студ. внеаудиторная работа; практические занятия5. n амер. микрорайон6. v проектировать, составлять проект, план; планировать7. v прогнозировать; предполагатьto project a population increase of 10 per cent — прогнозировать увеличение численности населения на 10 процентов
8. v выдаваться, выступать9. v выбрасывать, выталкивать10. v выпускать11. v бросать, отбрасывать12. v отчётливо выступать на фоне13. v перенестись мысленно; передавать14. v воплощать, живо изображать, представлятьto project oneself into a character — перевоплотиться в образ; слиться с образом
15. v психол. облекать в конкретную, материальную форму16. v мат. проектироваться17. v мат. кино проецировать, демонстрировать18. v мат. доводить; передавать19. v мат. выдвинуть; представить на рассмотрениеСинонимический ряд:1. plan (noun) aim; ambition; blueprint; design; game plan; goal; idea; intention; layout; plan; proposal; proposition; schema; scheme; strategy2. undertaking (noun) activity; assignment; business; enterprise; homework; lesson; undertaking; venture; work3. bulge (verb) bag; balloon; beetle; belly; bulge; extend; jut; jut out; obtrude; overhang; overlap; poke; pouch; pout; protrude; protuberate; stand out; stick out4. calculate (verb) calculate; forecast; predetermine5. cast (verb) cast; emit; heave; irradiate; pitch; radiate; shed; throw; toss6. fire (verb) discharge; fire; hurtle; launch; loose; propel; shoot7. mean (verb) aim; contemplate; design; intend; mean; propose; purpose8. plan (verb) arrange; blueprint; brew; chart; concoct; contemplate; contrive; design; devise; draft; draw up; frame; intend; plan; plot; propose9. think (verb) conceive; envisage; envision; fancy; feature; image; imagine; realize; see; think; vision; visualizeАнтонимический ряд: -
42 system
система; комплекс; средство; способ; метод; сеть (напр. дорог) ;aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)
air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем
air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки
airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей
airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)
airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели
artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)
C2 system — система оперативного управления; система руководства и управления
C3 system — система руководства, управления и связи; система оперативного управления и связи
channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений
country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)
dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели
electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]
field antimissile (missile) system — полевой [войсковой] ПРК
fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]
fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом
forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района
graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)
high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения
ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)
information storage, tracking and retrieval system — система накопления, хранения и поиска информации
instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы
Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс
rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением
real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени
received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала
sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели
small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля
Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств
surface missile (weapon) system — наземный [корабельный] РК
target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания
— ABM defense system— antimissile missile system— central weapon system— countersurprise military system— laser surveying system— tank weapon system— vertical launching system— weapons system -
43 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
44 SBP
1) Американизм: Small Business Plan, Small Business Profiles2) Военный термин: service benefit plan, survivor benefit plan, Sustaining Base Pool (Non-deploying R C units that launch the force)3) Техника: serial-bus protocol, space borne programmer5) Ветеринария: систолическое кровяное давление (systolic blood pressure)6) Сокращение: Society of Biological Psychiatry, Sonic Boom Panel, Space-Based Platform, Sub-Bottom Profiler, spontaneous bacterial peritonitis7) Вычислительная техника: SCSI-3 serial Bus Protocol (SAM)8) Нефть: self boring9) Воздухоплавание: Strain Gauge Package10) Фирменный знак: State Bank Of Pakistan11) Деловая лексика: Specialized Business Press12) Образование: School Breakfast Program13) Полимеры: special boiling-point, styrenebutadiene plastics14) Ядерная физика: Shore Based Prototype15) NYSE. Banco Santander of Puerto Rico, San Juan -
45 sbp
1) Американизм: Small Business Plan, Small Business Profiles2) Военный термин: service benefit plan, survivor benefit plan, Sustaining Base Pool (Non-deploying R C units that launch the force)3) Техника: serial-bus protocol, space borne programmer5) Ветеринария: систолическое кровяное давление (systolic blood pressure)6) Сокращение: Society of Biological Psychiatry, Sonic Boom Panel, Space-Based Platform, Sub-Bottom Profiler, spontaneous bacterial peritonitis7) Вычислительная техника: SCSI-3 serial Bus Protocol (SAM)8) Нефть: self boring9) Воздухоплавание: Strain Gauge Package10) Фирменный знак: State Bank Of Pakistan11) Деловая лексика: Specialized Business Press12) Образование: School Breakfast Program13) Полимеры: special boiling-point, styrenebutadiene plastics14) Ядерная физика: Shore Based Prototype15) NYSE. Banco Santander of Puerto Rico, San Juan -
46 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
47 campaign
1. сущ.1) воен. поход, операция, (военная) кампания (крупномасштабная, заранее спланированная военная операция в некотором географическом районе, ограниченная по сроку)2) пол. (общественная) кампания (комплекс последовательных общественных мероприятий по достижению определенной цели)The government has lounched a campaign against drunken drivers. — Правительство начало кампанию по борьбе c проблемой вождения в нетрезвом виде.
See:3) марк. маркетинговая [рекламная\] кампания (комплекс мероприятий по продвижению определенного товара на определенном рынке)campaign strategy — стратегия проведения [ведения\] кампании
Toyota campaign — рекламная кампания марки "Тойота"
to develop a( n) (advertising) campaign — разрабатывать рекламную кампанию
to carry on [conduct, wage\] a campaign — проводить кампанию
to launch [mount, organize\] a campaign — запускать [организовывать\] кампанию
Syn:See:campaign build-up, advocacy campaign, brand-image campaign, blitz campaign, campaign identity, campaign theme, multimedia campaign, collective campaign, communications campaign, direct mail campaign, hard-sell campaign, soft-sell campaign, imaginative campaign, institutional campaign, launch campaign, low-key campaign, massive campaign, major campaign, test campaign, point-of-purchase campaign, premium campaign, sampling campaign, teaser campaign, tie-in campaign, campaign profile4) пол. политическая кампания, предвыборная кампания ( партии или конкретного кандидата)election [electoral, electorial\] campaign — предвыборная (избирательная) кампания
campaign for the president — президентская выборная кампания; кампания по избранию на пост президента
slander [smear\] campaign — кампания по очернению (конкурента)
See:5) с.-х. страда, кампания, рабочий сезон6) тех. срок службы ( агрегата)2. гл.марк., пол. проводить кампанию (рекламную, военную, общественную, политическую и т. п.)They are campaigning for the abolition of the death penalty [against the death penalty\]. — Они проводят кампанию за отмену смертной казни [против смертной казни\].
She is campaigning on the issue of more money for the school system. — Она проводит кампанию за выделение больших средств на систему школьного образования.
* * *. . Словарь экономических терминов .* * *комплекс рекламных и сопутствующих мероприятий в пользу товара или услуги, направленных на выполнение поставленной задачи -
48 LCP
1) Авиация: Last Catalogue Price2) Медицина: Locking Compression Plate (металлический фиксатор, например при ложном суставе)3) Военный термин: Launching Control Post, Life Cycle Prototyping, Personnel Landing Craft, landing craft, personnel, launch control panel, launch control post, life-cycle phases, logistics capability plan, loss communications procedure, low-cost portable, low-cost production, (R) Landing Craft Personnel, Ramp4) Техника: left circular polarization, life cycle phase5) Телекоммуникации: Link Control Protocol (PPP)6) Сокращение: Landing Craft, Personnel (USA), Local area network Control Program7) Вычислительная техника: ( Sair) Linux (and GNU) Certified Professional (Linux, GNU, Unix), (PPP) Link Control Protocol (PPP, RFC 1570), link control protocol8) Транспорт: Large Car Platform9) Фирменный знак: Ling Chan Partners10) SAP. Service Patch HR11) Глоссарий компании Сахалин Энерджи: Local Coating Plant12) Менеджмент: life cycle profit13) Образование: Literacy Completion Point14) Сетевые технологии: Linkage Control Program15) Полимеры: жидкокристаллические полимеры (liquid crystal polymers), ЖКП, жидкокристаллический полимер, long chain polyunsaturated, длинноцепочечные полиненасыщенные (жирные кислоты)16) Программирование: Load Current Procedure17) Пластмассы: Liquid Crystal Polymer18) Полупроводники: left circularly polarized (light)19) Океанография: Local Coastal Program20) Сахалин А: local control panel21) Строительные материалы: ЖКК, жидкая керамическая краска, жидкая керамическая теплоизоляционная краска22) Электротехника: loading control program23) Должность: Linux Certified Professional -
49 lcp
1) Авиация: Last Catalogue Price2) Медицина: Locking Compression Plate (металлический фиксатор, например при ложном суставе)3) Военный термин: Launching Control Post, Life Cycle Prototyping, Personnel Landing Craft, landing craft, personnel, launch control panel, launch control post, life-cycle phases, logistics capability plan, loss communications procedure, low-cost portable, low-cost production, (R) Landing Craft Personnel, Ramp4) Техника: left circular polarization, life cycle phase5) Телекоммуникации: Link Control Protocol (PPP)6) Сокращение: Landing Craft, Personnel (USA), Local area network Control Program7) Вычислительная техника: ( Sair) Linux (and GNU) Certified Professional (Linux, GNU, Unix), (PPP) Link Control Protocol (PPP, RFC 1570), link control protocol8) Транспорт: Large Car Platform9) Фирменный знак: Ling Chan Partners10) SAP. Service Patch HR11) Глоссарий компании Сахалин Энерджи: Local Coating Plant12) Менеджмент: life cycle profit13) Образование: Literacy Completion Point14) Сетевые технологии: Linkage Control Program15) Полимеры: жидкокристаллические полимеры (liquid crystal polymers), ЖКП, жидкокристаллический полимер, long chain polyunsaturated, длинноцепочечные полиненасыщенные (жирные кислоты)16) Программирование: Load Current Procedure17) Пластмассы: Liquid Crystal Polymer18) Полупроводники: left circularly polarized (light)19) Океанография: Local Coastal Program20) Сахалин А: local control panel21) Строительные материалы: ЖКК, жидкая керамическая краска, жидкая керамическая теплоизоляционная краска22) Электротехника: loading control program23) Должность: Linux Certified Professional -
50 LCP
LCP, landing craft, personnel————————LCP, launch control panelркт пульт управления пуском————————LCP, launch control postркт ПУ пуском————————LCP, life-cycle phases————————LCP, logistics capability plan————————LCP, loss communications procedure————————LCP, low-cost portable (system)————————LCP, low-cost productionEnglish-Russian dictionary of planing, cross-planing and slotting machines > LCP
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51 LPD
1) Медицина: Luteal phase defect, НБД, низко-белковая диета2) Военный термин: Amphibious Assault Transport Dock, labelled plan display, landing point designator, launch point determination, local procurement, direct, low performance drone3) Техника: local power density, log-periodic dipole, low PRF pulse Doppler signal, low-pressure drop, маркированный плановый индикатор, дренажное устройство в нижней точке (low point drain)4) Сельское хозяйство: lymphoproliferative disease of turkeys5) Бухгалтерия: Last Purchase Date6) Сокращение: Amphibious Transport Dock (USA), Label Plan Display, Labelled Position Display, Landing Platform Dock (Replacement; R), Linear Power Density, Local Parcel Depot, Low Probability of Detection, landing platform, dock, LES Process Descriptor7) Электроника: Laser Projection Display, Light Point Defect, Linear Phasing Device, Low Power Device8) Вычислительная техника: Line Printer Daemon (Berkley; protocol)9) Сетевые технологии: Line Printer Daemon10) Полимеры: lead pentamethylene dithiocarbamate11) Химическое оружие: Liquid Propellant Disposition12) Расширение файла: Nuts and Bolts file (Helix), Line Printer Daemon (protocol, Berkley)13) Водоснабжение: ПДС-предельно допустимые сбросы (Limited Permitted Dumping)14) ООН: Library and Publications Division -
52 LPP
1) Компьютерная техника: Licensed Program Product, Linear Programming Problem2) Медицина: leak point pressure3) Военный термин: Line Printer/Plotter, leader preparation program4) Техника: low-pressure plenum5) Телекоммуникации: Lightweight Presentation Protocol, Link Peripheral Processor6) Сокращение: Launch Point Prediction, Licensed Program Products7) Университет: Low Probability Of Plagiarism8) Вычислительная техника: Licensed Program Product (IBM)9) Глоссарий компании Сахалин Энерджи: (Length between Perpendiculars) расстояние между перпендикулярами (source: acronymfinder.com)10) Химическое оружие: licensing and permitting plan, (license and permitting plan) план получения лицензий и разрешений11) Программное обеспечение: Linux Progress Patch -
53 lpp
1) Компьютерная техника: Licensed Program Product, Linear Programming Problem2) Медицина: leak point pressure3) Военный термин: Line Printer/Plotter, leader preparation program4) Техника: low-pressure plenum5) Телекоммуникации: Lightweight Presentation Protocol, Link Peripheral Processor6) Сокращение: Launch Point Prediction, Licensed Program Products7) Университет: Low Probability Of Plagiarism8) Вычислительная техника: Licensed Program Product (IBM)9) Глоссарий компании Сахалин Энерджи: (Length between Perpendiculars) расстояние между перпендикулярами (source: acronymfinder.com)10) Химическое оружие: licensing and permitting plan, (license and permitting plan) план получения лицензий и разрешений11) Программное обеспечение: Linux Progress Patch -
54 action
n1) действие, мера, шаг, выступление, акция2) юр. судебное дело; иск3) воен. боевые действия; бой, сражение•to bolster international actions against a country — подкреплять международные меры против какой-л. страны
to bring into action — 1) бросать / вводить в бой 2) приводить в действие
to bring legal action against smb — возбуждать дело против кого-л.; подавать в суд на кого-л.
to call off one's industrial action — отменять забастовку
to carry out terrorist actions — осуществлять террористические акты / акты террора
to condemn smb's actions — осуждать чьи-л. действия / шаги
to connive at aggressive actions — попустительствовать агрессивным действиям, закрывать глаза на агрессивные действия
to contemplate actions — намечать меры / шаги
to dismiss an action — прекращать / закрывать дело
to fight a rearguard action — 1) воен. вести арьергардные бои 2) делать последние попытки отстоять свою позицию
to initiate action(s) — начинать действие, приступать к действиям
to invalidate actions — аннулировать / лишать юридической силы какие-л. действия / меры / шаги
to lift an action — отменять какую-л. акцию / меру
to plan further actions — планировать дальнейшие акции / шаги
to pledge to take actions — обязываться предпринять меры / шаги
to preclude any actions — предотвращать / исключать любые действия
to prevent smb's actions — пресекать чьи-л. действия
to refrain from any actions — воздерживаться от каких-л. действий
to spark off the latest wave of legislative action — служить толчком к последней волне законодательной активности
to support smb's actions — поддерживать чьи-л. действия
to take actions against smb (on smth) — принимать меры против кого-л.
to take legal action against smb — подавать в суд на кого-л.; привлекать кого-л. к судебной ответственности; возбуждать дело против кого-л.
to translate smth into a positive action — претворять что-л. в дела
to undermine smb's concerted actions — подрывать чьи-л. согласованные действия
- action against separatismto wink at aggressive actions — попустительствовать агрессивным действиям, закрывать глаза на агрессивные действия
- action against terrorism
- action at law
- action for damages
- Action on Smoking and Health
- actions match one's words
- adventurous actions
- affirmative action
- aggressive actions
- anti-government actions
- anti-monopoly actions
- anti-NATO actions
- anti-racist actions
- anti-war actions
- appropriate actions
- arbitrary police actions
- armed actions
- ASH
- at risk of vindictive actions from smb
- barbarous actions
- brutal actions
- civic action
- civil action
- collective actions
- combined actions
- concerted actions
- congressional actions
- coordinated actions
- coordination of actions
- counter action
- course of action
- court action
- covert actions
- criminal action
- decisive actions
- delaying actions
- deliberate action
- democratic actions
- diplomatic action
- direct action
- disciplinary action against smb
- disciplinary action
- dishonorable action
- disunity of actions
- drastic actions
- effective actions
- efficiency of actions
- emergence actions
- enemy actions
- energetic actions
- enforcement actions
- escalation of military actions
- executive action
- external action - follow-up actions
- formal actions
- friendly action
- full-scale actions
- government actions
- harsh actions
- hasty actions
- heavy-handed actions
- high-handed actions
- holding actions
- illegal actions
- illegitimate actions
- immediate actions
- in action
- indirect action
- injurious actions
- integrated actions
- international actions
- job action
- joint actions
- killed in action
- lawful actions
- lawless actions
- legal action
- legislative actions
- legitimate actions
- limited industrial action
- line of action
- MIA
- militant actions
- military action
- missing in action
- more overt actions
- multilateral actions
- national action
- nationwide action
- nonreversible actions
- nonviolent actions
- one-sided actions
- open action
- overt action against smb
- peace action
- plan of actions
- police actions
- police took no action
- political action
- popular action
- positive actions
- powerful actions
- precipitate actions
- predatory actions
- preventive actions
- prompt actions
- protest action
- provocative action
- punitive action
- radical actions
- rash actions
- rearguard action
- reciprocal actions
- reflex actions
- renunciation of forcible actions
- repressive actions
- resolute actions
- retaliatory actions
- reversible actions
- revolutionary actions
- secondary actions
- separate actions
- social actions
- sordid actions - spontaneous actions
- strike action
- strikers have ended their action
- strong actions
- subversive actions
- sweeping security action
- swift actions
- sympathetic action
- targeted action
- terrorist action
- timely actions
- tit-for-tat action
- tough actions
- treacherous action
- unconstitutional actions
- unilateral actions
- united actions
- unity of actions
- urgent actions
- vigorous actions
- violent actions
- wave of student action -
55 operation
n1) работа; деятельность; операция; действие; эксплуатация2) сделка•to achieve economic operation — достигать рентабельной эксплуатации (оборудования и т.п.)
to carry out an operation — проводить / осуществлять операцию
to come into operation — начинать действовать; вступать в силу
to conduct operations — вести / осуществлять деятельность / работу
to expand one's foreign operations — расширять свои внешние ( зарубежные) операции
to give the green light for an operation — давать "добро" на проведение какой-л. операции
to go into operation — начинать действовать; вступать в силу
to mount an operation — организовывать / предпринимать операцию
to put into operation — вводить / пускать в эксплуатацию; вводить в действие
to set in operation — вводить / пускать в эксплуатацию; вводить в действие
to streamline operations — рационализировать (производственную, хозяйственную) деятельность
- administrative operationsto supervise operations — руководить операциями / работой
- air operations
- alien smuggling operation
- all weather operations
- anti-insurgency operation
- arms smuggling operation
- assistance operations
- auxiliary operations
- badly carried out operation
- banking operations
- black operations
- budgetary operations
- bungled operation
- cessation of combat operations
- clandestine operation
- clean-up operation
- code-named operation
- combat operations
- counter-guerrilla operations
- covert operation
- covert operations under the guise of aid
- cover-up operation
- cross-border operation
- day-to-day operations
- delaying operations
- drug trafficking operation
- drugs-for-guns operation
- emergency aid operation
- emergency relief operation
- espionage operation
- exchange operations
- external operation
- extraterritorial operations
- field operations
- financial operations
- fire-fighting operation
- guerrilla operations
- ill-planned operation
- intelligence operation
- internal operation
- joint operation
- landing operations
- lending operations
- market operations
- military operation
- monetary operation
- mutual aim operations
- nationwide operation
- oilcan operation
- ongoing operation
- Operation Desert Storm
- Operation Iraq Freedom
- operation defensive in nature
- operation is going according to plan
- operation of atomic powerstations
- operation of economy
- operation of the trusteeship system
- pacification operation
- payment operations
- peace-keeping operations
- personnel operations
- plan of operations
- poll-watching operation
- processing operations
- progress of the operation
- psychological operation s
- punitive operations
- relief and rebuilding operation
- rescue operation
- salvage operations
- scale of business operations
- sea operations
- search-and-destroy operation
- secret operation
- sensitive operation
- special operations
- spy operation
- steady operation
- stop-and-search operation
- subversive operations
- successful operation
- termination of combat operations
- theater of operation
- UN peace-keeping operation
- undercover operation
- widespread operation
- working operations -
56 attack
1. n нападение2. n наступление, наступательный бой; атакаto make an attack — атаковать, наступать
to launch an attack — начинать атаку, предпринимать атаку
3. n нападки, враждебная критикаattack against the policy of government in the House of Commons — критика политики правительства в палате общин
4. n мед. приступ, вспышка; припадок; криз, атакаmechanized attack — танковая атака, танковое наступление
convulsive attack — судорожный припадок, приступ судорог
frontal attack — фронтальное наступление; лобовая атака
5. n муз. атака6. n коррозия, агрессивное действие среды7. n собир. спорт. нападающие, нападение8. v нападать; атаковать9. v нападать, критиковатьthe candidate angrily attacked his opponent — кандидат подверг своего соперника ожесточённым нападкам
10. v энергично браться за работу; приступать, подступиться11. v разрушать12. v поражать, причинять ущерб13. v тех. разъедать, корродировать14. v метал. травить15. v хим. вступать в реакциюСинонимический ряд:1. access (noun) access; convulsion; fit; seizure; spasm; spell; throe; turn2. aggression (noun) aggression; aggressiveness; assailment; belligerence; combativeness; fight; offense; onfall; pugnacity3. assault (noun) assault; blow; charge; descent; encounter; incursion; invasion; offence; offensive; onrush; onset; onslaught; push; skirmish; strike4. course (noun) approach; course; line; plan; procedure; tack; technique5. denunciation (noun) denunciation; libel; slander6. disparagement (noun) disparagement; invective; slur7. illness (noun) breakdown; illness; relapse8. violation (noun) defilement; rape; violation9. criticize (verb) blame; cast aspersions; censure; criticise; criticize; denigrate; denounce; impugn; malign; revile10. hit (verb) aggress; assail; assault; beset; charge; fall on; fall upon; go at; have at; hit; raid; sail in; set upon; siege; storm; strike; wade in11. set to work (verb) affect; bang away at; deal with; plunge into; set to work; start in on; tackle; take upАнтонимический ряд:defend; defense; maintenance; praise; protect; protection; protest; repel; resistance; shelter; shield; support; sustain -
57 load
заряд ( твёрдого ракетного топлива) ; нагрузка; загружать, заряжать ( твёрдым ракетным топливом) ; заправлять ( компонентами жидкого ракетного топлива)take the load off — снимать нагрузку, разгружать
— dry load— fan load— fin load— g load— load up -
58 torpedo
1. [tɔ:ʹpi:d|əʋ] n (pl -oes [-{tɔ:ʹpi:d}əʋz])1. 1) торпедаaerial [homing] torpedo - воздушная [самонаводящаяся] торпеда
2) разрушитель3) амер. заряд взрывчатки (закладываемый в нефтяную скважину для возобновления или увеличения выхода нефти)4) амер. (подземная) мина2. амер. сл. гангстер-телохранитель3. ж.-д. сигнальная петарда4. зоол. электрический скат (Torpedo gen.)2. [tɔ:ʹpi:dəʋ] v1. торпедировать, подрывать торпедой2. уничтожать, разбивать; парализоватьto torpedo a peace conference - торпедировать /сорвать/ мирную конференцию
3. амер. производить взрыв в скважине ( для устранения препятствий или увеличения выхода нефти) -
59 angle
1) угол2) уголок ( металлический профиль)3) угол, фаза ( колебаний)•angle at a circumference — вписанный угол;at right angles — под прямым углом;angle is subtended by arc — угол стягивается дугой;angle is subtended by chord — угол опирается на хорду;to be at a proper phase angle — быть в фазе, совпадать по фазе;to bisect angle — делить угол пополам:to lay off angle — откладывать угол;angle to left — геод. круг лево;to make an angle — составлять угол;angle to right — геод. круг право-
acceptance angle
-
acute angle
-
addendum angle
-
adjacent angles
-
aircraft impact angle
-
airflow angle
-
alternate angles
-
angle of action
-
angle of advance
-
angle of approach
-
angle of arrival
-
angle of attack
-
angle of azimuth
-
angle of backing-off
-
angle of bell
-
angle of bevel
-
angle of boom
-
angle of climb
-
angle of convergency
-
angle of crossing
-
angle of cut
-
angle of deflection
-
angle of departure
-
angle of descent
-
angle of deviation
-
angle of dig
-
angle of dip
-
angle of divergence
-
angle of draw
-
angle of effective rotation
-
angle of elevation
-
angle of exaggeration
-
angle of exit
-
angle of extinction
-
angle of flare
-
angle of floor
-
angle of flow
-
angle of flute helix
-
angle of friction
-
angle of glide
-
angle of heel
-
angle of helm
-
angle of hip
-
angle of ignition
-
angle of incidence
-
angle of internal friction
-
angle of internal reflection
-
angle of lag
-
angle of lead
-
angle of list
-
angle of loading
-
angle of loll
-
angle of main stream
-
angle of pitch
-
angle of plane
-
angle of preparation
-
angle of prism
-
angle of propagation
-
angle of radiation
-
angle of reflection
-
angle of refraction
-
angle of repose
-
angle of rest
-
angle of retard
-
angle of roll
-
angle of rotation
-
angle of rupture
-
angle of scan
-
angle of shear
-
angle of shearing resistance
-
angle of shock
-
angle of sight
-
angle of site
-
angle of slide
-
angle of slope
-
angle of stall
-
angle of torsion
-
angle of transit
-
angle of trim
-
angle of twist
-
angle of vanishing
-
angle of vel
-
angle of view
-
angle of wall friction
-
angle of yaw
-
angle or flange
-
aperture angle
-
apparent visual angle
-
approach noise angle
-
aspect angle
-
attack angle
-
automatic advance angle
-
axes angle
-
azimuthal angle
-
azimuth angle
-
back angle
-
back relief angle
-
back-to-back angles
-
base angle
-
base helix angle
-
beam angle of scattering
-
beam angle
-
beam deflection angle
-
beam spread angle
-
bearing angle
-
best climb angle
-
bistatic angle
-
blade angle
-
blade-entrance angle
-
blade-exit angle
-
bond angle
-
borehole drift angle
-
boresight angle
-
bosh angle
-
Bragg angle
-
Brewster angle
-
brush shift angle
-
bucket diggings
-
bunching angle
-
burble angle
-
cam angle
-
camber angle
-
camera angle
-
canting angle
-
capsizing angle
-
carrier angle
-
caster angle
-
caving angle
-
central angle
-
clearance angle
-
cockpit cutoff angle
-
combined angle
-
commutating angle
-
commutation delay angle
-
complementary angles
-
complete angle
-
conduction angle
-
cone angle
-
constant climb angle
-
convergence angle
-
cord angle
-
corresponding angles
-
course angle
-
crab angle
-
crack angle
-
crank angle
-
crater angle
-
creascrecovery angle
-
critical angle
-
crown angle
-
current transformer phase angle
-
cut angle
-
cutoff angle
-
cutting angle
-
cutting edge angle
-
dead angle of shutter
-
dead angle
-
deadrise angle
-
decay angle
-
decrement angle
-
deflection angle
-
delay angle
-
depression angle
-
deviation angle
-
dielectric loss angle
-
dielectric phase angle
-
diffraction angle
-
diffusion angle
-
dip angle
-
direct angle
-
direction angle
-
discharge angle
-
displacement angle
-
divergence angle
-
dozer blade angle
-
draft lug angle
-
drift angle
-
dumping angle
-
dwell angle
-
effective angle of rotation
-
electrical angle
-
electric angle
-
electrode angle
-
elevation angle
-
elevation scan angle
-
emergent beam angle
-
end cutting edge angle
-
end relief angle
-
end-clearance angle
-
entering angle of driving pin
-
entering angle
-
entrance angle
-
epoch angle
-
Euler angle
-
exit angle
-
exterior angle
-
exterior opposite angles
-
face angle
-
fiber orientation angle
-
field angle
-
firing delay angle
-
fixer advance angle
-
flange angle
-
flap angle
-
flare angle
-
flat angle
-
flex angle
-
flow angle
-
frame toe-in angle
-
frame toe-out angle
-
front angle
-
front clearance angle
-
full angle
-
glancing angle
-
gradient angle
-
grain-boundary angle
-
grazing angle
-
Greenwich hour angle
-
groove angle
-
half-intensity beam angle
-
Hall angle
-
head-wrap angle
-
helix angle
-
hock angle
-
hole angle
-
horizontal angle
-
hose orientation angle
-
hour angle
-
hysteretic angle
-
idler tilt angle
-
ignition dwell angle
-
image angle
-
impedance angle
-
impinging angle
-
included die angle
-
inherent delay angle
-
input phase angle
-
inscribed angle
-
interfacial angle
-
interference angle
-
interhollow angle
-
interior angle
-
interior opposite angles
-
intersection angle
-
interslot angle
-
jet angle
-
lag angle
-
large bell angle
-
launch angle
-
lead angle
-
left deflection angle
-
light angle
-
limiting wetting angle
-
lip angle
-
list angle
-
listening angle
-
lock angle
-
locking angle
-
look angle
-
lose angle
-
magnetic hysteresis angle
-
magnetic loss angle
-
major cutting edge angle
-
making angle
-
margin angle
-
minor cutting edge angle
-
minor-lobe angle
-
miter angle
-
n-edged angle
-
nip angle
-
nominal angle of rotation
-
nozzle convergence angle
-
nozzle divergence angle
-
nutation angle
-
oblique angle
-
obtuse angle
-
off-axis angle
-
off-boresight angle
-
offset angle
-
opening angle
-
operating angle
-
opposite angle
-
optimum angle
-
orbital plane angle
-
out angle of claw mechanism
-
overlap angle
-
overlapping angle of maltese mechanism
-
perigon angle
-
phase angle
-
pickup angle
-
pitch angle
-
pivot angle
-
pivot stud angle
-
plan approach angle
-
plane angle
-
pointing angle
-
polar angle
-
polarization angle
-
polyhedral angle
-
position angle
-
potential transformer phase angle
-
power angle
-
power flow angle
-
precession angle
-
preset diggings
-
pressure angle
-
projection angle
-
pull-down angle
-
radiation angle
-
rake angle
-
ray angle
-
reciprocal angle
-
reclining seat angle
-
reentering angle
-
reentrant angle
-
reference angle
-
reflex angle
-
regular polyhedral angle
-
relief angle
-
retard angle
-
right angle
-
right deflection angle
-
ripper tilt angle
-
rise-of-floor angle
-
rocking angle
-
roll angle
-
rotation angle
-
rotor coning angle
-
round angle
-
rudder angle
-
running pitch angle
-
safety guard angle
-
salient angle
-
scanning angle
-
scan angle
-
scattering angle
-
screen angle
-
screening angle
-
search angle
-
seat angle
-
shadow angle
-
shearing angle
-
shooting angle
-
shutter aperture angle
-
shutter angle
-
side clearance angle
-
side cutting edge angle
-
side rake angle
-
side sill angle
-
sideslip angle
-
sieve angle
-
sine-wave angle
-
slant angle
-
slewing angle
-
slip angle
-
solid angle of the sun
-
solid angle
-
space angle
-
spanning angle
-
spatial angle
-
spherical angle
-
spray angle
-
staff angle
-
steering angle
-
step angle
-
stiffening angle
-
straight angle
-
subtended angle
-
supplementary angles
-
swirl angle
-
switch angle
-
swivel angle
-
takeoff angle
-
takeoff noise angle
-
taking angle
-
taper angle
-
tape-wrap angle
-
tilt angle of-polarization ellipse
-
tilt angle
-
timing angle
-
toe-in angle
-
tool angle
-
tool cutting edge angle
-
tool included angle
-
torque angle
-
torsion angle
-
total angle of rotation
-
total internal reflection angle
-
track angle
-
track cant angle
-
track tilt angle
-
tracking error angle
-
transit angle
-
triangulation angle
-
truck swivel angle
-
up angle
-
valve face angle
-
vectorial angle
-
vertex angle
-
vertical angles
-
video record track angle
-
viewing angle
-
vision angle
-
wall angle
-
wave angle
-
wave-front angle
-
wheel alignment angle
-
wheel leaning angle
-
winding angle
-
wing setting angle
-
wing sweep angle
-
wiping angle
-
work angle
-
working angle
-
working lead angle
-
zenith angle
-
zero-lift angle -
60 company
сущ.1) общ. общество, компания; гость, гостиin company — в обществе, на людях
in company with smb. — в обществе кого-л.
2) общ. собеседник; партнер по общению3) сокр. Coа) эк. компания; фирма; предприятиеcapital goods company — компания, выпускающая средства производства
company under foreign ownership — компания, являющаяся иностранной собственностью
to set up [form, found\] a company — основать [учредить\] компанию
to float a company [to launch\] a company — учредить компанию и выпустить ее акции на рынок
See:advertising company, barter company, bartering company, cargo-handling company, controlling company, controlled company, domestic company, employee leasing company, export management company, export-import company, factor company, factoring company, foreign company, forfaiting company, forwarding company, freight-handling company, global company, holding company, import-export company, international business company, international company, internationally-based company, leasing company, life settlement company, logistics company, multinational company, offshore company, overseas company, parent company, pension company, sister company, subsidiary company, supranational company, title company, title insurance company, transnational company, wholesale company, affiliated company, agent-owned reinsurance company, captive insurance company, allied company, ancillary company, associate company, related company, auxiliary company, benevolent company, bogus company, captive finance company, captive insurance company, charitable company, chartered company, close company, close investment holding company, closed company, closed end management company, closed-end investment company, close-end investment company, closed-end management company, investment company, commercial company, company agreement, company auditor, company bargaining, company bull, company by-law, company car, company card, company doctor, company formation, company indicia, company law, company limited by guarantee, company limited by shares, company man, company name, company officer, company registrar, company secretary, company statute, company tax, company treasurer, company union, company unionism, company-wide, defunct company, dormant company, established company, exempt private company, farming company, formation of company, incorporated company, independent company, intercompany transaction, investment trust company, joint company, joint stock company, limited company, limited liability company, limited purpose trust company, management company, multiplant company, mutual company, nominee company, non-commercial company, non-for-profit company, not-for-profit company, one man company, open-end company, paper company, plan company, private company, private limited company, private limited liability company, proprietary company, public company, public limited company, public limited liability company, public utility company, publicly held company, publicly owned company, publicly traded company, quasi-public company, registered company, registration of company, regulated company, related company, shell company, sleeping company, small business investment company, small company, statutory company, sub-company, trust company, underlying company, unlimited company, blue chip company, company officer 2) African Management Services Companyб) эк., юр., амер. (собирательное понятие, применяемое, как правило, к формам организации бизнеса, имеющим в основе своей деятельности объединение капиталов: корпорации, товариществу и т. п.; не применяется по отношению к такой форме, как индивидуальное предпринимательство)Syn:See:в) эк., юр., брит. = corporation 2) б),г) ист. (те члены коммерческой организации, чьи фамилии не упоминаются в названии)See:4) общ., разг., амер. контора*, органы* (Центральное разведывательное управление США, ЦРУ; с определенным артиклем, с прописной буквы)See:5) эк. тр. гильдия (организация, действующая в Лондонском Сити, занимающаяся в основном благотворительной деятельностью и образовавшаяся из средневековых профессиональных объединений)6) мор. экипаж, команда7) воен. воинская единица; батальон, рота ( пехотные), батарея ( артиллерийская), эскадрон ( кавалерийский)See:
* * *
company (Co; Coy) компания: юридическое лицо, представляющее собой ассоциацию вкладчиков капитала (акционеров) для осуществления той или иной деятельности (товарищество, акционерная компания); = corporation 2.* * *компания, акционерное общество, фирма. . Словарь экономических терминов .* * *корпоративное предприятие, которое является юридическим лицом, в отличие от его участников; компания оперирует как самостоятельная единица, успеха которой добиваются все ее члены
См. также в других словарях:
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