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21 broadcast
1. noun1) радиовещание; TV broadcast телевидение, телевизионное вещание2) радиопередача; телепередача2. adjective1) радиовещательный; broadcast appeal обращение по radio2) посеянный вразброс, разбросанный, рассеянный3. verb1) передавать по радио; вести радиопередачу; вещать2) передавать по телевидению3) распространять4) разбрасывать (семена и т. п.)Syn:declare* * *1 (n) радиопередача; создание синдиката еврокредитов путем рассылки приглашений потенциальным кредиторам; телевизионная передача2 (v) передавать по радио; передать по радио* * ** * *[broad·cast || 'brɔːdkɑːst] adj. радиовещательный; разбросанный, рассеянный n. радиовещание, радиопередача, телепередача, передача v. передавать по радио, вести радиопередачу, вещать, передавать по телевидению; распространять, разбрасывать* * *вещатьпередаваемыйпередаватьпереданпереданныйпередатьрадиовещаниерадиовещаниярадиопередачатранслировать* * *1. сущ. 1) радио 2) радиопередача 2. прил. 1) радиовещательный 2) посеянный вразброс 3. гл. 1) передавать по радио; вести радиопередачу 2) передавать по телевидению -
22 broadcast
/'brɔ:dkɑ:st/ * tính từ - được tung ra khắp nơi; được gieo rắc (hạt giống...) - được truyền đi rộng rãi (tin tức...); qua đài phát thanh, được phát thanh =broadcast appeal+ lời kêu gọi qua đài phát thanh =today's broadcast program+ chương trình phát thanh hôm nay * phó từ - tung ra khắp nơi * danh từ+ Cách viết khác: (broadcasting) /'brɔ:dkɑ:stiɳ/ - sự phát thanh - tin tức được phát thanh - buổi phát thanh * động từ - tung ra khắp nơi; gieo rắc (hạt giống...) - truyền đi rộng rãi (tin tức...); phát thanh -
23 broadcast
['brɔːdkɑːst] 1. v1) передава́ти по ра́діо (по телеба́ченню)2) поши́рювати3) розкида́ти ( насіння тощо)2. adj1) радіомо́внийbroadcast appeal — зве́рнення по ра́діо
2) посі́яний, розки́даний3. n -
24 FAX broadcast
live broadcast — прямой репортаж; прямая передача
broadcast advertisement — реклама по радио; реклама по телевидению
English-Russian dictionary of Information technology > FAX broadcast
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25 nationwide radio and television broadcast
English-Russian big medical dictionary > nationwide radio and television broadcast
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26 обращение по радио
Большой англо-русский и русско-английский словарь > обращение по радио
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27 обращение
ср.
1) (в кого-л./что-л.) conversion (to, into) ;
transformation
2) (чего-л.;
оборот) circulation (of) находящийся в обращении ≈ current изымать из обращения ≈ (монету) demonetize, immobilize, retire экон. изъять из обращения ≈ to withdraw from circulation денежное обращение ≈ currency издержки обращения пускать в обращение
3) (с кем-л.) treatment (of) (обхождение с кем-л.) ;
handling, management, use (of) (пользование чем-л.) фамильярное обращение человеческое обращение
4) (манера держать себя) manners мн.
5) (к кому-л.) address (to) тж. грам.;
form of address (в письме) ;
appeal (to) (призыв) обращение по радио ≈ broadcast appealобращени|е - с.
1. (к дт.;
призыв) appeal (to), address (to) ;
(в письме) form of address;
2. (c тв.;
поступки по отношению к кому-л.) treatment (of) ;
плохое ~ с кем-л. ill-treatment of smb. ;
жестокое ~ с кем-л. cruelty to smb. ;
3. (c тв.;
пользование чем-л.) handling (of) ;
неосторожное ~ с огнём carelessness with fire, careless handling of fire;
4. (употребление) use, circulation (тж. эк.) ;
изъять что-л. из ~я prohibit the use of smth. ;
денежное ~ currency/money circulation;
~ бумажных денег paper circulation;
~ векселей paper circulation;
~ товаров, денег circulation of commodities, banknotes;
изъятие банкнот из ~я redemption of banknotes;
изъять деньги из ~я retire money from circulation;
товарное ~ commodity circulation;
5. рел. (в вн.) conversion (to, into) ;
~ в веру conversion to faith;
6. кино reversal, inversion;
~ изображения picture inversion;
7. грам. form of address.Большой англо-русский и русско-английский словарь > обращение
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28 broadcasting
/'brɔ:dkɑ:st/ * tính từ - được tung ra khắp nơi; được gieo rắc (hạt giống...) - được truyền đi rộng rãi (tin tức...); qua đài phát thanh, được phát thanh =broadcast appeal+ lời kêu gọi qua đài phát thanh =today's broadcast program+ chương trình phát thanh hôm nay * phó từ - tung ra khắp nơi * danh từ+ Cách viết khác: (broadcasting) /'brɔ:dkɑ:stiɳ/ - sự phát thanh - tin tức được phát thanh - buổi phát thanh * động từ - tung ra khắp nơi; gieo rắc (hạt giống...) - truyền đi rộng rãi (tin tức...); phát thanh -
29 nationwide
[ˌneɪʃn'waɪd] 1. 2.avverbio [broadcast, travel] in tutto il paese* * *nationwide /ˈneɪʃnˈwaɪd/A avv.1 per tutta la nazione; in tutto il paeseB a.(a carattere) nazionale; su scala nazionale; diffuso in tutta la nazione: a nationwide strike, uno sciopero (a carattere) nazionale● a nationwide search for the kidnappers, una ricerca dei rapitori estesa a tutto il territorio nazionale.* * *[ˌneɪʃn'waɪd] 1. 2.avverbio [broadcast, travel] in tutto il paese -
30 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
31 go out
1) (to become extinguished: The light has gone out.) apagarse2) (to go to parties, concerts, meetings etc: We don't go out as much as we did when we were younger.) salir3) (to be frequently in the company of (a person, usually of the opposite sex): I've been going out with her for months.) salir congo out vb1. salir2. apagarsev.• salir v.(§pres: salgo, sales...) fut/c: saldr-•)v + adv1)a) (leave, exit) salir*to go out hunting/shopping — salir* de caza/de compras
b) (socially, for entertainment) salir*to go out for a meal — salir* a comer fuera
c) (as boyfriend, girlfriend)to go out (with somebody) — salir* (con alguien)
2)a) ( be broadcast) \<\<TV, radio program\>\> emitirseb) (be issued, distributed)3) ( be extinguished) \<\<fire/cigarette/light\>\> apagarse*4) \<\<tide\>\> bajar5) ( become outmoded) \<\<clothes/style\>\> pasar de modaVI + ADV1) (=be extinguished, switch off) [fire, light] apagarse- go out like a light2) (=exit) salirto go out shopping — salir de compras or de tiendas
to go out for a meal — salir a comer/cenar (fuera)
•
you must go out and get a job — tienes que ponerte a encontrar trabajoTV violence incites people to go out and cause trouble — la violencia en la televisión incita a la gente a salir a la calle y causar problemas
•
to go out with sb — salir con algnhow long have you been going out together? — ¿cuánto tiempo hace que salís juntos?
4) (=ebb) [tide] bajar, menguar5) (=travel) viajar (to a)6) (=be issued) [pamphlet, circular] salir, publicarse; [invitation] mandarse; (=be broadcast) [radio programme, TV programme] emitirsean appeal has gone out for people to give blood — se ha hecho un llamamiento a la población para que done sangre
7) (Sport) (=be eliminated) quedar eliminadoour team went out to a second division side — nuestro equipo fue eliminado por uno de segunda división
•
my heart went out to him — le compadecí mucho, sentí mucha pena por él•
all our sympathy goes out to you — te damos nuestro más sentido pésame, te acompañamos en el sentimiento* * *v + adv1)a) (leave, exit) salir*to go out hunting/shopping — salir* de caza/de compras
b) (socially, for entertainment) salir*to go out for a meal — salir* a comer fuera
c) (as boyfriend, girlfriend)to go out (with somebody) — salir* (con alguien)
2)a) ( be broadcast) \<\<TV, radio program\>\> emitirseb) (be issued, distributed)3) ( be extinguished) \<\<fire/cigarette/light\>\> apagarse*4) \<\<tide\>\> bajar5) ( become outmoded) \<\<clothes/style\>\> pasar de moda -
32 put out
1) (to extend (a hand etc): He put out his hand to steady her.) tender (la mano a alguien)2) ((of plants etc) to produce (shoots, leaves etc).) echar3) (to extinguish (a fire, light etc): The fire brigade soon put out the fire.) apagar4) (to issue, give out: They put out a distress call.) emitir, lanzar5) (to cause bother or trouble to: Don't put yourself out for my sake!) molestarse (por)6) (to annoy: I was put out by his decision.) molestarseput out vb apagarput out vtinconvenience: importunar, incomodarv.• sofocar v.
1.
1) v + o + adv, v + adv + oa) ( put outside) \<\<washing/cat\>\> sacar*b) ( set out) disponer*, colocar*c) ( extend) \<\<arm/tongue\>\> sacar*she put out her hand — tendió or alargó la mano
d) ( dislocate) dislocarse*, zafarse (Chi, Méx)2)a) ( extinguish) \<\<fire/light/cigarette\>\> apagar*b) ( anesthetize) (colloq) dormir*, anestesiarc) ( distort)the new prices have put all our estimates out — los nuevos precios significan que nuestros cálculos son ahora erróneos
d) ( in baseball) \<\<hitter/runner\>\> sacar*, poner* `out'3)a) (offend, upset) molestar, ofendershe was most put out — se molestó or se ofendió mucho
b) ( inconvenience) molestar4)a) (issue, publish) \<\<photograph/statement\>\> publicar*b) ( broadcast) transmitir5) ( pass on)the contract is being put out to tender — van a llamar a concurso or a licitación para el contrato
6) ( sprout) \<\<shoots/buds\>\> echar7) v + o + adv, v + adv + o ( expel) \<\<troublemaker\>\> echar8) v + adv ( Naut) salir*, zarparto put out to sea — hacerse* a la mar
2. adjective (pred)to be put out — estar* molesto
1. VT + ADV1) (=place outside) [+ rubbish] sacar; [+ cat] sacar fuera, dejar afuerapasture 1.he put the cat out for the night — sacó al gato a que pasara la noche fuera, dejó al gato fuera para que pasara la noche
2) (=eject) [+ squatter, tenant, troublemaker] echar, expulsar3) (=stretch out, push out) [+ hand] alargar, tender; [+ arm] alargar, extender; [+ tongue, claws, horns] sacar; [+ leaves, shoots] echarfeelerhe put out his arm to protect himself — se protegió con el brazo, puso el brazo para protegerse
4) (=lay out in order) [+ cards, chessmen, chairs] disponer, colocar; [+ clothes, best china] sacar, poner5) (=publish) [+ book] publicar, sacar; [+ record] sacar; [+ appeal, statement, propaganda] hacer; [+ warning] dar; (=broadcast) [+ programme] transmitir; (=circulate) [+ rumour] hacer circular, hacer correrthey have put out a press release denying the allegations — han desmentido las alegaciones en un comunicado de prensa, han emitido un comunicado de prensa negando las alegaciones
6) (=extinguish) [+ light, cigarette, fire] apagar7) (=annoy, upset) enfadar, enojar (LAm)8) (=disconcert) desconcertarhe didn't seem at all put out by the news — no parecía estar en absoluto desconcertado por las noticias
9) (=inconvenience) molestar•
to put o.s. out, she really put herself out for us — se tomó muchas molestias por nosotrosdon't put yourself out, will you! — iro ¡tú, sobre todo, no hagas nada!
•
I don't want to put you out — no quiero molestarleare you sure I'm not putting you out? — ¿está seguro de que no le causo ningún inconveniente?
10) (=render incorrect) [+ calculations] desbaratar, echar por tierra11) (Sport) (=eliminate) [+ team, contestant] eliminar (of de)a knee injury put him out of the first two games — una lesión de rodilla lo eliminó de los primeros dos partidos
12) (=dislocate) [+ shoulder, knee] dislocar•
I put my back out lifting that box — me he hecho polvo la espalda levantando esa caja13) (=give anaesthetic to) anestesiar, dormir14) (=lend) [+ money] prestar15) (=subcontract)•
to put sth out to tender — sacar algo a concurso or a licitación16) (Naut) [+ boat] echar al mar2. VI + ADV1) (Naut) salir, zarpar ( from de)2) (US) ** (=agree to sex) acceder, consentir* * *
1.
1) v + o + adv, v + adv + oa) ( put outside) \<\<washing/cat\>\> sacar*b) ( set out) disponer*, colocar*c) ( extend) \<\<arm/tongue\>\> sacar*she put out her hand — tendió or alargó la mano
d) ( dislocate) dislocarse*, zafarse (Chi, Méx)2)a) ( extinguish) \<\<fire/light/cigarette\>\> apagar*b) ( anesthetize) (colloq) dormir*, anestesiarc) ( distort)the new prices have put all our estimates out — los nuevos precios significan que nuestros cálculos son ahora erróneos
d) ( in baseball) \<\<hitter/runner\>\> sacar*, poner* `out'3)a) (offend, upset) molestar, ofendershe was most put out — se molestó or se ofendió mucho
b) ( inconvenience) molestar4)a) (issue, publish) \<\<photograph/statement\>\> publicar*b) ( broadcast) transmitir5) ( pass on)the contract is being put out to tender — van a llamar a concurso or a licitación para el contrato
6) ( sprout) \<\<shoots/buds\>\> echar7) v + o + adv, v + adv + o ( expel) \<\<troublemaker\>\> echar8) v + adv ( Naut) salir*, zarparto put out to sea — hacerse* a la mar
2. adjective (pred)to be put out — estar* molesto
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33 nationwide
1 de ámbito nacional, a escala nacional1 por todo el paísnationwide ['neɪʃən'waɪd] adj: en toda la nación, por todo el país
I 'neɪʃənwaɪd
II
adverb <distribute/operate> a escala nacional['neɪʃǝnwaɪd]1.ADJ [survey, poll] a nivel nacional; [campaign, strike, debate] a escala nacional; [interest, support] en todo el país; [network, referendum] nacional; [tour] por todo el paíspolice have initiated a nationwide hunt for the killer — la policía ha comenzado una búsqueda del asesino por todo el país
2.ADV [deliver] en todo el territorio nacional, por todo el país* * *
I ['neɪʃənwaɪd]
II
adverb <distribute/operate> a escala nacional -
34 call
1. intransitive verb1) (shout) rufencall [out] for help — um Hilfe rufen
call [out] for somebody — nach jemandem rufen
2) (pay brief visit) [kurz] besuchen (at Akk.); vorbeikommen (ugs.) (at bei); [Zug:] halten (at in + Dat.)call at a port/station — einen Hafen anlaufen/an einem Bahnhof halten
call on somebody — jemanden besuchen; bei jemandem vorbeigehen (ugs.)
the postman called to deliver a parcel — der Postbote war da und brachte ein Päckchen
call round — vorbeikommen (ugs.)
3) (telephone)thank you for calling — vielen Dank für Ihren Anruf!; (broadcast)
2. transitive verbthis is London calling — hier spricht od. ist London
1) (cry out) rufen; aufrufen [Namen, Nummer]2) (cry to) rufen [Person]call somebody's bluff — es darauf ankommen lassen (ugs.)
that was called in question — das wurde infrage gestellt od. in Zweifel gezogen
please call me a taxi or call a taxi for me — bitte rufen Sie mir ein Taxi
4) (radio/telephone) rufen/anrufen; (initially) Kontakt aufnehmen mitdon't call us, we'll call you — wir sagen Ihnen Bescheid
5) (rouse) wecken6) (announce) einberufen [Konferenz]; ausrufen [Streik]call a halt to something — mit etwas Schluss machen
7) (name) nennenhe is called Bob — er heißt Bob
8) (consider) nennen3. noun1) (shout, cry) Ruf, dercan you give me a call at 6 o'clock? — können Sie mich um 6 Uhr wecken?
remain/be within call — in Rufweite bleiben/sein
2) (of bugle, whistle) Signal, das3) (visit) Besuch, dermake or pay a call on somebody, make or pay somebody a call — jemanden besuchen
have to pay a call — (coll.): (need lavatory) mal [verschwinden] müssen (ugs.)
5) (invitation, summons) Aufruf, derthe call of the sea/the wild — der Ruf des Meeres/der Wildnis
have many calls on one's purse/time — finanziell/zeitlich sehr in Anspruch genommen sein
it's your call — du musst ansagen
Phrasal Verbs:- academic.ru/10288/call_away">call away- call for- call in- call off- call on- call out- call up* * *[ko:l] 1. verb1) (to give a name to: My name is Alexander but I'm called Sandy by my friends) rufen3) (to speak loudly (to someone) to attract attention etc: Call everyone over here; She called louder so as to get his attention.) rufen4) (to summon; to ask( someone) to come( by letter, telephone etc): They called him for an interview for the job; He called a doctor.) anfragen, kommen lassen5) (to make a visit: I shall call at your house this evening; You were out when I called.) kurz besuchen6) (to telephone: I'll call you at 6 p.m.) anrufen2. noun1) (an exclamation or shout: a call for help.) der Ruf2) (the song of a bird: the call of a blackbird.) der Lockruf4) (the act of calling on the telephone: I've just had a call from the police.) der Anruf6) (a demand: There's less call for coachmen nowadays.) die Nachfrage7) (a need or reason: You've no call to say such things!)•- caller- calling
- call-box
- call for
- call off
- call on
- call up
- give someone a call
- give a call
- on call* * *I. NOUNwere there any \calls for me? hat jemand für mich angerufen?international/local \call Auslands-/Ortsgespräch ntofficial/private \call Dienst-/Privatgespräch ntto give sb a \call jdn anrufento make a \call telefonierento receive a \call einen Anruf erhalten, angerufen werdenthe radio station received a lot of \calls bei dem Radiosender gingen viele Anrufe einto return a \call zurückrufento return sb's \call jdn zurückrufento take a \call ein Gespräch annehmen [o entgegennehmenport of \call Anlaufhafen msales \call Vertreterbesuch mto make \calls Hausbesuche machento pay a \call on sb bei jdm vorbeischauen fam3. (request to come)to be on \call Bereitschaft [o Bereitschaftsdienst] habento receive a \call firemen, police zu einem Einsatz gerufen werden; doctor, nurse zu einem Hausbesuch gerufen werdenthe whale has a very distinctive \call Wale geben ganz charakteristische Laute von sicha \call for help ein Hilferuf mto give sb a \call jdn rufenwithin \call in Rufweite [o Hörweitethe \call of the desert/sea/wild der Ruf der Wüste/See/Wildnisto answer the \call seiner Berufung folgento give sb a [morning] \call jdn [morgens] weckento have many \calls on one's time zeitlich sehr beansprucht seinthere was no \call to shout es war nicht nötig zu schreienthere's no \call for you to use that language! du brauchst gar nicht so derb zu werden!what \call is there for you to get annoyed? warum ärgern Sie sich?to have no \call for sth keinen Grund für etw akk habenthere are already \calls for a strike in the mining industry im Bergbau wird bereits zum Streik aufgerufen\call for bids ECON öffentliche Ausschreibung14. STOCKEX (demand for payment) Aufruf m, Einzahlungsaufforderung f, Zahlungsaufforderung f; (option to buy) Kaufoption f, Vorprämie f fachspr\call option Kaufoption f\call price Rücknahmekurs m\call purchase [or sale] Erwerb m einer Kaufoption\call rule Schlusskurs m\call for funds Einforderung f von Geldern\call for payment Einforderung f\call for subscribed capital Einzahlungsaufforderung fto exercise one's \call seine Kaufoption ausübenat \call auf Abruf, sofort fälligmoney at [or on] \call Tagesgeld ntit's your call ( fam) das ist deine Entscheidung [o entscheidest du]we had a hard \call to make wir mussten eine schwierige Entscheidung treffento be a judgement \call AM eine Frage der Beurteilung seinhe is ten years' \call er ist seit zehn Jahren [als Anwalt] zugelassen17.I've got him at my beck and \call er tanzt völlig nach meiner PfeifeII. TRANSITIVE VERB1.don't \call us, we'll \call you wir melden uns bei Ihnento \call sb collect AM jdn per R-Gespräch anrufen2. (name)▪ to \call sth/sb sth:they've \called their daughter Katherine sie haben ihre Tochter Katherine genanntwhat's that actor \called again? wie heißt dieser Schauspieler nochmal?what's that \called in Spanish? wie heißt [o nennt man] das auf Spanisch?what do you call this new dance? wie heißt dieser neue Tanz?no one \calls him by his real name niemand nennt ihn bei seinem richtigen Namenshe's \called by her second name, Jane sie wird mit ihrem zweiten Namen Jane gerufento \call sb names jdn beschimpfen3. (regard, describe as)▪ to \call sth/sb sth:you \call this a meal? das nennst du ein Essen?he got off with a fine, and they \call that justice! er kam mit einer Geldstrafe davon, und so etwas nennt sich [dann] Gerechtigkeit!I'm not \calling you a liar ich sage [o behaupte] nicht, dass du lügstdon't \call me stupid! nenn mich nicht Dummkopf!I can't remember exactly but let's \call it £10 ich weiß es nicht mehr genau, aber sagen wir mal 10 Pfundto \call sb a close friend jdn als guten Freund/gute Freundin bezeichnen4. (shout)▪ to \call sth etw rufen▪ to \call sth at [or to] sb jdm etw zurufenI \called at [or to] him not to be late ich rief ihm zu, er solle nicht zu spät kommento \call insults at sb jdn lautstark beschimpfen5. (read aloud)to \call a list eine Liste verlesento call a name/number einen Namen/eine Nummer aufrufen [o verlesen]to \call the roll die Anwesenheitsliste durchgehen6. (summon)▪ to \call sb jdn rufenplease wait over there until I \call you warten Sie bitte dort drüben, bis ich Sie aufrufeI was \called to an emergency meeting ich wurde zu einer dringenden Sitzung gerufento \call sb to dinner jdn zum Abendessen rufento \call a doctor/a taxi einen Arzt/ein Taxi kommen lassento \call an expert einen Sachverständigen beiziehen7. (bring)to \call sb's attention to sth jds Aufmerksamkeit auf etw akk lenkento \call sth into being etw ins Leben rufento \call attention to oneself auf sich akk aufmerksam machento \call sth to mind (recall) sich dat etw ins Gedächtnis zurückrufen; (remember) sich akk an etw akk erinnernto \call sth into play etw ins Spiel bringen; (get under way) etw in die Wege leitento \call sth into question etw infrage stellen8. (summon to office)▪ to be \called [to do sth] ausersehen [o auserwählt] sein [etw zu tun]to be \called to an office auf einen Posten [o in ein Amt] berufen werden9. (wake)▪ to \call sb jdn wecken10. (give orders for)to \call an election Wahlen ansetzen [o geh anberaumen]to \call a halt to a development/to fighting ( form) einer Entwicklung/kämpferischen Auseinandersetzungen Einhalt gebieten gehthey had to \call a halt to the match because of the heavy rain wegen des starken Regens musste das Spiel abgebrochen werdento \call a meeting eine Versammlung einberufento \call a strike einen Streik ausrufen▪ to \call sb on sth jdn auf etw akk ansprechen; (show disapproval) jdn wegen einer S. gen zur Rede stellen12. SPORTto \call a ball (in baseball) einen Ball gebento \call the game AM das Spiel abbrechento \call a shot a goal ein Tor gebento \call a loan/mortgage die Ablösung eines Darlehens/einer Hypothek fordern14. LAWto \call sb to the bar BRIT jdn als Anwalt zulassento \call a case eine Sache [bei Gericht] aufrufento \call the jury die Geschworenen berufento \call a witness einen Zeugen/eine Zeugin aufrufento \call sb as a witness jdn als Zeugen benennen [o vorladen15.▶ to \call sb's bluff (ask to prove sth) jdn beim Wort nehmen; (challenge to do sth) jdn auf die Probe stellenlet's \call it a day! Schluss für heute!III. INTRANSITIVE VERB1. (telephone) anrufenwho's \calling, please? wer ist am Apparat?I've been \calling all morning ich habe den ganzen Vormittag herumtelefoniertto \call collect AM ein R-Gespräch führenthe doctor \called and gave me an injection der Arzt war da und hat mir eine Spritze gegeben▪ to \call to sb jdm zurufen4. (summon)▪ to \call to sb nach jdm rufen5. ECON, FIN einen Kredit kündigen* * *abbr computergestütztes Sprachlernen* * *call [kɔːl]A sfor nach):call for help Hilferuf;within call in Rufweite;they came at my call sie kamen auf mein Rufen hin;the doctor had a call this morning der Arzt wurde heute Morgen zu einem Patienten gerufen2. (Lock)Ruf m (eines Tieres)3. fig Lockung f, Ruf m:that’s the call of nature das ist etwas ganz Natürliches;he felt a call of nature euph hum er verspürte ein menschliches Rühren;he answered the call of nature euph hum er verrichtete sein Geschäft;4. Signal n:5. fig Berufung f, Mission f7. Aufruf m (auch für einen Flug und Computer) ( for an akk; to do zu zu tun), Aufforderung f, Befehl m:make a call for sth zu etwas aufrufen;make a call on eine Aufforderung richten an (akk);last call! US (in einer Bar etc) die letzten Bestellungen!, (etwa) Polizeistunde!; → order A 7, restraint 38. THEAT Herausruf m, Vorhang m:he had many calls er bekam viele Vorhängemake a call einen Besuch machen (auch Arzt);10. SCHIFF Anlaufen n (eines Hafens), FLUG Anfliegen n (eines Flughafens):11. neg.a) Veranlassung f, Grund m:there is no call for you to worry du brauchst dir keine Sorgen zu machenb) Recht n, Befugnis f:he had no call to do that er war nicht befugt, das zu tun12. Inanspruchnahme f:make many calls on sb’s time jemandes Zeit oft in Anspruch nehmen14. TEL Anruf m, Gespräch n:be on call telefonisch erreichbar sein;were there any calls for me? hat jemand für mich angerufen?;give sb a call jemanden anrufen;I had three calls ich wurde dreimal angerufen;make a call ein Gespräch führen, telefonieren;can I make a call? kann ich mal telefonieren?;I have a quick (an urgent) call to make ich muss schnell mal (dringend) telefonieren15. Kartenspiel:a) Ansage f16. WIRTSCHa) Zahlungsaufforderung fb) Abruf m (auch allg), Kündigung f (von Geldern):money at call tägliches Geld, Tagesgeld n;be on call Dienstbereitschaft haben (Arzt etc)c) Einlösungsaufforderung f (auf Schuldverschreibungen)have the first call fig den Vorrang haben18. SPORTa) Entscheidung f (des Schiedsrichters)b) Pfiff m (des Schiedsrichters)B v/tcall sth after (to) sb jemandem etwas nachrufen (zurufen);2. zu einem Streik etc aufrufen4. eine Versammlung, Pressekonferenz etc einberufen, anberaumen5. jemanden wecken:please call me at 7 o’clock6. Tiere (an)locken9. a) JUR eine Streitsache, Zeugen aufrufen10. WIRTSCH eine Schuldverschreibung etc einfordern, kündigen12. jemanden oder etwas rufen, nennen:after nach);a man called Smith ein Mann namens Smith;call sth one’s own etwas sein Eigen nennen;13. (be)nennen, bezeichnen (als):what do you call this? wie heißt oder nennt man das?;call it what you will wie auch immer man es nennen will14. nennen, finden, heißen, halten für:15. jemanden etwas schimpfen, heißen, schelten:16. Kartenspiel: eine Farbe ansagen:call sb’s hand (Poker) jemanden auffordern, seine Karten auf den Tisch zu legenthe umpire called the ball out (Tennis) der Schiedsrichter gab den Ball ausC v/i1. rufen:did you call? hast du gerufen?for nach):call for help um Hilfe rufen:the situation calls for courage die Lage erfordert Mut;that calls for a drink das muss begossen werden;duty calls die Pflicht ruft;3. vorsprechen, einen (kurzen) Besuch machen ( beide:on sb, at sb’s [house] bei jemandem;at the hospital im Krankenhaus):call on sb jemanden besuchen, jemandem einen Besuch abstatten;has he called yet? ist er schon da gewesen?;a) etwas anfordern, bestellen,b) jemanden, etwas abholen;4. call ata) SCHIFF anlegen in (dat):call at a port einen Hafen anlaufenb) BAHN halten in (dat)5. call (up)ona) sich wenden an (akk)( for sth um etwas oder wegen einer Sache), appellieren an (akk) ( to do zu tun):be called upon to do sth aufgefordert sein, etwas zu tun;I feel called upon ich fühle mich genötigt ( to do zu tun)6. anrufen, telefonieren:who is calling? mit wem spreche ich?* * *1. intransitive verb1) (shout) rufencall [out] for help — um Hilfe rufen
call [out] for somebody — nach jemandem rufen
2) (pay brief visit) [kurz] besuchen (at Akk.); vorbeikommen (ugs.) (at bei); [Zug:] halten (at in + Dat.)call at a port/station — einen Hafen anlaufen/an einem Bahnhof halten
call on somebody — jemanden besuchen; bei jemandem vorbeigehen (ugs.)
call round — vorbeikommen (ugs.)
3) (telephone)who is calling, please? — wer spricht da, bitte?
thank you for calling — vielen Dank für Ihren Anruf!; (broadcast)
2. transitive verbthis is London calling — hier spricht od. ist London
1) (cry out) rufen; aufrufen [Namen, Nummer]2) (cry to) rufen [Person]3) (summon) rufen; (to a duty, to do something) aufrufenthat was called in question — das wurde infrage gestellt od. in Zweifel gezogen
please call me a taxi or call a taxi for me — bitte rufen Sie mir ein Taxi
4) (radio/telephone) rufen/anrufen; (initially) Kontakt aufnehmen mitdon't call us, we'll call you — wir sagen Ihnen Bescheid
5) (rouse) wecken6) (announce) einberufen [Konferenz]; ausrufen [Streik]7) (name) nennen8) (consider) nennen9) (Cards etc.) ansagen3. noun1) (shout, cry) Ruf, derremain/be within call — in Rufweite bleiben/sein
2) (of bugle, whistle) Signal, das3) (visit) Besuch, dermake or pay a call on somebody, make or pay somebody a call — jemanden besuchen
have to pay a call — (coll.): (need lavatory) mal [verschwinden] müssen (ugs.)
5) (invitation, summons) Aufruf, derthe call of the sea/the wild — der Ruf des Meeres/der Wildnis
6) (need, occasion) Anlass, der; Veranlassung, diehave many calls on one's purse/time — finanziell/zeitlich sehr in Anspruch genommen sein
8) (Cards etc.) Ansage, diePhrasal Verbs:- call for- call in- call off- call on- call out- call up* * *n.Anruf -e m.Aufruf -e m.Ruf -e m. (US) v.anklingeln v.anrufen (Telefon) v.telefonieren v. (give a name to) v.heißen v.(§ p.,pp.: hieß, geheißen) v.holen v.rufen v.(§ p.,pp.: rief, gerufen) -
35 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
36 nationwide
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37 nationwide
A adj [appeal, coverage, scheme, strike] sur l'ensemble du territoire ; [campaign] national ; [survey, poll] à l'échelle nationale.B adv [broadcast, travel, compete] dans tout le pays ; showing at cinemas nationwide sortie sur tous les écrans. -
38 put
put [pʊt]mettre ⇒ 1 (a), 1 (c)-(f), 1 (i) dire ⇒ 1 (g) soumettre ⇒ 1 (h) placer ⇒ 1 (i), 1 (l) investir ⇒ 1 (k), 1 (l) miser ⇒ 1 (m)∎ put the saucepan on the shelf mets la casserole sur l'étagère;∎ she put her hand on my shoulder elle a mis sa main sur mon épaule;∎ put the chairs nearer the table approche les chaises de la table;∎ he put his arm around my shoulders il passa son bras autour de mes épaules;∎ she put her arms around him elle l'a pris dans ses bras;∎ to put one's head round the door/through the window passer la tête par la porte/par la fenêtre;∎ did you put any salt in? as-tu mis du sel (dedans)?;∎ put some more water on to boil remettez de l'eau à chauffer;∎ he put another brick on the pile il a mis une autre brique sur la pile;∎ to put a coin/a letter/a gun into sb's hand glisser ou mettre une pièce/une lettre/un revolver dans la main de qn;∎ she put a match to the wood elle a allumé le bois;∎ to put an advert in the paper mettre une annonce dans le journal;∎ they want to put me in an old folks' home ils veulent me mettre dans une maison pour les vieux;∎ to put a child to bed mettre un enfant au lit, coucher un enfant;∎ to put a man on the moon envoyer un homme sur la lune;∎ he put the telescope to his eye il a porté la longue-vue à son œil;∎ to put honour before riches préférer l'honneur à l'argent;∎ to put a play on the stage monter une pièce;∎ to put a guard on the door faire surveiller la porte;∎ figurative I didn't know where to put myself! je ne savais plus où me mettre!;∎ put yourself in my position or place mettez-vous à ma place;∎ to put oneself into sb's hands s'en remettre à qn;∎ put it out of your mind or head sors-le-toi de la tête;∎ I had long put this thought out of my mind ça faisait longtemps que je m'étais sorti cette idée de la tête;∎ we put a lot of emphasis on creativity nous mettons beaucoup l'accent sur la créativité;∎ don't put too much trust in what he says ne te fie pas trop à ce qu'il dit;∎ familiar put it there! (shake hands) tope-là!, serrons-nous la pince!∎ he put his fist through the window il a passé son poing à travers le carreau;∎ he put a bullet through his head il s'est mis une balle dans la tête;∎ she put her pen through the whole paragraph elle a rayé tout le paragraphe d'un coup de stylo(c) (impose → limit, responsibility, tax) mettre;∎ to put a ban on sth interdire qch;∎ it puts an extra burden on our department c'est un fardeau de plus pour notre service;∎ the new tax will put 5p on a packet of cigarettes la nouvelle taxe augmentera de 5 pence le prix d'un paquet de cigarettes(d) (into specified state) mettre;∎ you're putting me in an awkward position vous me mettez dans une situation délicate;∎ I hope I've not put you to too much trouble j'espère que je ne vous ai pas trop dérangé;∎ music always puts him in a good mood la musique le met toujours de bonne humeur;∎ the new rules will be put into effect next month le nouveau règlement entrera en vigueur le mois prochain;∎ to put sb out of a job mettre qn au chômage;∎ to put a prisoner on bread and water mettre un prisonnier au pain sec et à l'eau;∎ the money will be put to good use l'argent sera bien employé;∎ to put sb to sleep endormir qn;∎ euphemism the dog had to be put to sleep il a fallu piquer le chien(e) (write down) mettre, écrire;∎ I forgot to put my address j'ai oublié de mettre mon adresse;∎ what date shall I put? quelle date est-ce que je mets?∎ to put an end or a stop to sth mettre fin ou un terme à qch(g) (say, express) dire, exprimer;∎ I wouldn't put it quite like that je ne dirais pas cela;∎ I don't know how to put it je ne sais comment dire;∎ to put one's thoughts into words exprimer sa pensée, s'exprimer;∎ let me put it this way laissez-moi l'exprimer ainsi;∎ it was, how shall I put it, rather long c'était, comment dirais-je, un peu long;∎ to put it another way,… en d'autres termes,…;∎ he put it better than that il l'a dit ou formulé mieux que ça;∎ you could have put that better tu aurais pu tourner cela un peu mieux;∎ she put it politely but firmly elle l'a dit poliment mais clairement;∎ as Churchill once put it comme l'a dit Churchill un jour;∎ to put it briefly or simply, they refused bref ou en un mot, ils ont refusé;∎ to put it bluntly pour parler franc;∎ putting it in terms you'll understand… plus simplement, pour que vous compreniez…∎ to put a proposal to the board présenter une proposition au conseil d'administration;∎ he put his case very well il a très bien présenté son cas;∎ I have a question to put to the Prime Minister j'ai une question à soumettre au Premier ministre;∎ Law I put it to you that… n'est-il pas vrai que…?;∎ I put it to the delegates that now is the time to act je tiens à dire aux délégués que c'est maintenant qu'il faut agir(i) (class, rank) placer, mettre;∎ I wouldn't put them in the same class as the Beatles je ne les mettrais ou placerais pas dans la même catégorie que les Beatles;∎ I put my family above my job je fais passer ma famille avant mon travail∎ to put sb to work mettre qn au travail;∎ they put her on the Jones case ils l'ont mise sur l'affaire Jones(k) (devote → effort) investir, consacrer;∎ to put a lot of time/energy into sth consacrer beaucoup de temps/d'énergie à qch, investir beaucoup de temps/d'énergie dans qch;∎ she puts more into their relationship than he does elle s'investit plus que lui dans leur relation;∎ to put a lot of work into sth/doing sth beaucoup travailler à qch/pour faire qch;∎ Sport he put everything he had into his first service il a tout mis dans son premier service(l) (invest → money) placer, investir;∎ she had put all her savings into property elle avait investi ou placé toutes ses économies dans l'immobilier∎ to put money on a horse miser ou parier sur un cheval;∎ he put all his winnings on the red il misa tous ses gains sur le rouge∎ to put the shot lancer le poids∎ to put a ship into port rentrer un bateau au port∎ Nautical to put to sea lever l'ancre, appareiller;∎ they had to put back into harbour ils ont dû rentrer au port;∎ we put into port at Bombay nous avons relâché ou fait relâche à Bombay3 noun∎ his third put son troisième lancer(b) Stock Exchange option f de vente, put m;∎ put and call stellage m, double option f►► Stock Exchange put band période f de validité d'une option de vente;Stock Exchange put bond emprunt m à fenêtre;Stock Exchange put option option f de vente;Stock Exchange put warrant warrant m à la vente∎ to put it about that… faire circuler le bruit que…;∎ it is being put about that he intends resigning le bruit court qu'il a l'intention de démissionner∎ to put a boat about virer de bord∎ to put it or oneself about (be promiscuous) coucher à droite à gaucheNautical virer de bord∎ to put sth across to sb faire comprendre qch à qn;∎ I don't know how to put the argument across to them je ne sais pas comment leur faire comprendre cet argument;∎ she knows how to put her ideas across elle sait bien faire passer ses idées;∎ she's good at putting herself across elle sait se mettre en valeur∎ to put one across on sb avoir qn, rouler qn;∎ don't try putting anything across on me! ne me prends pas pour un imbécile!(a) (book, piece of work) mettre de côté, poser(b) (disregard, ignore) écarter, laisser de côté;∎ let's put aside our differences of opinion for the moment laissons nos différends de côté pour le moment;∎ put aside all gloomy thoughts oublie toutes ces pensées maussades(c) (save, keep) mettre de côté;∎ we have a little money put aside nous avons un peu d'argent de côté(estimate) estimer;∎ they put the cost of repairs to the bridge at around $10,000 ils estiment le montant des réparations du pont à environ 10 000 dollars;∎ I wouldn't have put her (age) at more than twenty-five je ne lui aurais pas donné plus de vingt-cinq ans;∎ what would you put it at? quelle est votre estimation?∎ put your toys away! range tes jouets!;∎ put your money/wallet away (I'm paying) range ton argent/ton portefeuille∎ I have a few pounds put away j'ai un peu d'argent de côté, j'ai quelques économies;∎ to put something away for one's old age mettre quelque chose de côté pour sa retraite➲ put back(a) (replace, return) remettre;∎ put that record back where you found it! remets ce disque où tu l'as trouvé!(b) (postpone) remettre;∎ the meeting has been put back to Thursday la réunion a été repoussée ou remise à jeudi(c) (slow down, delay) retarder;∎ the strike has put our schedule back at least a month la grève nous a fait perdre au moins un mois sur notre planning(d) (turn back → clock) retarder;∎ we put the clocks back next weekend le week-end prochain, on passe à l'heure d'hiver;∎ figurative this decision has put the clock back cette décision nous a ramenés en arrière∎ Nautical to put back (to port) rentrer au port(save → money) mettre de côté; (→ supplies) mettre en réserve;∎ have you got anything put by? avez-vous un peu d'argent de côté?➲ put down(a) (on table, floor etc) poser;∎ put that knife down at once! pose ce couteau tout de suite!;∎ put me down! lâche-moi!;∎ put that down! laisse (ça)!;∎ to put the phone down raccrocher;∎ he put the phone down on me il m'a raccroché au nez;∎ it's one of those books you just can't put down c'est un de ces livres que tu ne peux pas poser avant de l'avoir fini;∎ I couldn't put it down (book) je l'ai lu d'un trait(b) (drop off → passenger) déposer, laisser∎ put down your name and address écrivez votre nom et votre adresse;∎ she put us down as Mr and Mrs Smith elle nous a inscrits sous le nom de M. et Mme Smith;∎ it's never been put down in writing ça n'a jamais été mis par écrit;∎ I can put it down as expenses je peux le faire passer dans mes notes de frais(d) (on agenda) inscrire à l'ordre du jour;∎ to put down a motion of no confidence déposer une motion de censure∎ the revolt was put down by armed police la révolte a été réprimée par les forces de police(f) (belittle) rabaisser, critiquer;∎ he's always putting students down il passe son temps à critiquer les étudiants;∎ you shouldn't put yourself down tu ne devrais pas te sous-estimer∎ to have a cat/dog put down faire piquer un chat/chien(h) (pay as deposit) verser;∎ I've already put £50 down on the sofa j'ai déjà versé 50 livres pour le canapé(i) (store → wine) mettre en cave(j) (put to bed → baby) coucher(k) (land → plane) poser(l) (close → umbrella) fermer(land → plane, pilot) atterrir, se poserclasser parmi;∎ I think they'd put me down as a mere amateur je crois qu'ils me classeraient parmi les simples amateursinscrire pour;∎ put me down for £20 inscrivez-moi pour 20 livres;∎ I'll put you down for Thursday at three o'clock je vous mets jeudi à trois heures;∎ they've already put their son down for public school ils ont déjà inscrit leur fils dans une école privéemettre sur le compte de;∎ you can't put all the country's problems down to inflation vous ne pouvez pas mettre tous les problèmes du pays sur le compte de l'inflation;∎ I put it down to her stubbornness je mets ça sur le compte de son entêtement;∎ we'll have to put it down to experience au moins on a appris quelque chose∎ she put her name forward for the post of treasurer elle a posé sa candidature au poste de trésorière;∎ to put one's best foot forward (walk faster) presser le pas; figurative se mettre en devoir de faire de son mieux(b) (turn forward → clock, hands of clock) avancer;∎ we put the clocks forward next weekend le week-end prochain, on passe à l'heure d'été(c) (bring forward) avancer;∎ the meeting has been put forward to early next week la réunion a été avancée au début de la semaine prochaine➲ put in(a) (place inside bag, container, cupboard etc) mettre dans;∎ he put the eggs in the fridge il a mis les œufs dans le réfrigérateur;∎ to put one's contact lenses in mettre ses lentilles de contact;∎ to put one's head in at the window passer la tête par la fenêtre;(b) (insert, include) insérer, inclure;∎ have you put in the episode about the rabbit? as-tu inclus l'épisode du lapin?(c) (interject) placer;∎ her name was Alicia, the woman put in elle s'appelait Alicia, ajouta la femme∎ we're having central heating put in nous faisons installer le chauffage central;∎ the voters put the Tories in les électeurs ont mis les conservateurs au pouvoir;∎ they've put in a new manager at the factory ils ont nommé un nouveau directeur à l'usine(e) (devote → time) passer;∎ I've put in a lot of work on that car j'ai beaucoup travaillé sur cette voiture;∎ I put in a few hours' revision before supper j'ai passé quelques heures à réviser avant le dîner;∎ to put in an hour's work faire une heure de travail;∎ to put in a full day at the office passer toute la journée au bureau;∎ you only get out what you put in on ne récolte que ce qu'on sème(f) (submit → request, demand) déposer, soumettre;∎ they put in a claim for a 10 percent pay rise ils ont déposé une demande d'augmentation de salaire de 10 pour cent;∎ to put in an application for a job déposer sa candidature pour ou se présenter pour un emploiNautical relâcher, faire relâche;∎ we put in at Wellington nous avons relâché ou fait relâche à Wellingtonprésenter;∎ we're putting him in for the 500 metres nous le présentons pour le 500 mètres;∎ to put pupils in for an examination présenter des élèves à un examen∎ to put in for sth (post) poser sa candidature pour qch; (leave, promotion) faire une demande de qch, demander qch;∎ she put in for a transfer to Florida elle a demandé à être mutée en Floride➲ put off(a) (drop off → passenger) déposer, laisser;∎ just put me off at the corner vous n'avez qu'à me laisser ou me déposer au coin(b) (postpone → meeting, appointment) remettre à plus tard, repousser; (→ decision, payment) remettre à plus tard, différer; (→ work) remettre à plus tard; (→ guests) décommander;∎ the meeting has been put off until tomorrow la réunion a été renvoyée ou remise à demain;∎ I kept putting off telling him the truth je continuais à repousser le moment de lui dire la vérité;∎ I can't put him off again je ne peux pas encore annuler un rendez-vous avec lui∎ once he's made up his mind nothing in the world can put him off une fois qu'il a pris une décision, rien au monde ne peut le faire changer d'avis(d) (distract) déranger, empêcher de se concentrer;∎ he deliberately tries to put his opponent off il fait tout pour empêcher son adversaire de se concentrer;∎ the noise put her off her service le bruit l'a gênée ou dérangée pendant son service∎ it's the smell that puts me off c'est l'odeur qui me rebute;∎ don't be put off by his odd sense of humour ne te laisse pas rebuter par son humour un peu particulier;∎ it put me off skiing for good ça m'a définitivement dégoûté du ski;∎ it put me off my dinner ça m'a coupé l'appétit(f) (switch off → television, radio etc) éteindreNautical déborder du quai, pousser au large;∎ to put off from the shore quitter la côte, prendre le large(a) (clothes, make-up, ointment) mettre;∎ put your hat on mets ton chapeau;∎ to put on one's make-up se maquiller∎ why can't they put something decent on for a change? (on TV, radio) ils ne pourraient pas passer quelque chose d'intéressant pour une fois?(c) (lay on, provide → train) mettre en service;∎ they put on excellent meals on Sundays ils servent d'excellents repas le dimanche;∎ they have put on twenty extra trains ils ont ajouté vingt trains(d) (gain → speed, weight) prendre;∎ I've put on a few pounds j'ai pris quelques kilos(e) (turn on, cause to function → light, radio, gas) allumer; (→ record, tape) mettre; (→ handbrake) mettre, serrer;∎ put the heater on mets ou allume le chauffage;∎ he put on some Vivaldi/the news il a mis du Vivaldi/les informations;∎ I've put the kettle on for tea j'ai mis de l'eau à chauffer pour le thé;∎ to put on the brakes freiner(f) (start cooking) mettre (à cuire);∎ I forgot to put the peas on j'ai oublié de mettre les petits pois à cuire∎ I put £10 on the favourite j'ai parié 10 livres sur le favori∎ to put on airs prendre des airs;∎ he put on a silly voice il a pris une voix ridicule;∎ to put on an act jouer la comédie;∎ familiar don't worry, he's just putting it on ne t'inquiète pas, il fait du cinéma ou du chiqué∎ you're putting me on! là, tu me fais marcher!(j) (apply → pressure) exercer∎ the tax increase will put another 10p on a gallon of petrol l'augmentation de la taxe va faire monter le prix du gallon d'essence de 10 pence∎ new restrictions have been put on bringing animals into the country de nouvelles restrictions ont été imposées à l'importation d'animaux dans le pays∎ it's hard to put a price on it c'est difficile d'en évaluer ou estimer le prix(n) (advance → clock) avancer∎ could you put him on, please? pouvez-vous me le passer, s'il vous plaît?(help find) indiquer à;∎ I'll put you onto a good solicitor je vous donnerai le nom d'un ou je vous indiquerai un bon avocat;∎ she's put me onto quite a few bargains elle m'a indiqué plusieurs bonnes affaires;∎ to put the police/taxman onto sb dénoncer qn à la police/au fisc;∎ what put you onto the butler, detective inspector? qu'est-ce qui vous a amené à soupçonner le maître d'hôtel, commissaire?➲ put out(a) (place outside) mettre dehors, sortir;∎ have you put the dustbin out? as-tu sorti la poubelle?;∎ I'll put the washing out (to dry) je vais mettre le linge (dehors) à sécher;∎ to put a cow out to grass mettre une vache en pâture∎ to put sb's eye out éborgner qn;∎ you almost put my eye out! tu as failli m'éborgner!(c) (issue → apology, announcement) publier; (→ story, rumour) faire circuler; (→ new record, edition, model etc) sortir; (→ appeal, request) faire; (broadcast) émettre;∎ police have put out a description of the wanted man la police a publié une description de l'homme qu'elle recherche;∎ to put out an SOS lancer un SOS∎ don't forget to put the light out when you leave n'oubliez pas d'éteindre (la lumière) en partant(e) (lay out, arrange) sortir;∎ the valet had put out a suit for me le valet de chambre m'avait sorti un costume∎ she walked up to me and put out her hand elle s'approcha de moi et me tendit la main;∎ she put out a foot to trip him up elle a mis un pied en avant pour le faire trébucher∎ to put one's back/shoulder out se démettre le dos/l'épaule;∎ I've put my back out je me suis déplacé une vertèbre(h) (annoy, upset)∎ to be put out about sth être fâché à cause de qch;∎ he seems quite put out about it on dirait que ça l'a vraiment contrarié(i) (inconvenience) déranger;∎ I hope I haven't put you out j'espère que je ne vous ai pas dérangé;∎ she's always ready to put herself out for other people elle est toujours prête à rendre service(j) (sprout → shoots, leaves) produire(k) (make unconscious → with drug, injection) endormir(l) (subcontract) sous-traiter;∎ we put most of our work out nous confions la plus grande partie de notre travail à des sous-traitants∎ to put out to sea faire appareiller∎ everyone knows she puts out tout le monde sait qu'elle est prête à coucher;∎ did she put out? est-ce qu'elle a bien voulu coucher?;∎ she'd put out for anybody elle coucherait avec le premier venu➲ put over = put across(spread → gossip, story) faire courir∎ hold on, I'll try to put you through ne quittez pas, je vais essayer de vous le/la passer;∎ put the call through to my office passez-moi la communication dans mon bureau;∎ I'll put you through to Mrs Powell je vous passe Mme Powell(b) (carry through, conclude) conclure;∎ we finally put through the necessary reforms nous avons fini par faire passer les réformes nécessaires(c) (subject to) soumettre à;∎ he was put through a whole battery of tests on l'a soumis à toute une série d'examens;∎ I'm sorry to put you through this je suis désolé de vous imposer ça;∎ have you any idea what you're putting him through? as-tu la moindre idée de ce que tu lui fais subir?;∎ familiar to put sb through it en faire voir de toutes les couleurs à qn; (at interview) faire passer un mauvais quart d'heure à qn;∎ he really put me through it il m'en a vraiment fait voir (de toutes les couleurs)∎ he put himself through college il a payé ses études∎ he's more trouble than the rest of them put together il nous crée plus de problèmes à lui seul que tous les autres réunis(b) (kit, furniture, engine) monter, assembler; (meal) préparer, confectionner; (menu) élaborer; (dossier) réunir; (proposal, report) préparer; (story, facts) reconstituer; (show, campaign) organiser, monter;∎ to put sth (back) together again remonter qch;∎ we're trying to put together enough evidence to convict him nous essayons de réunir assez de preuves pour le faire condamner;∎ to put together a convincing picture of what happened reconstituer une idée convaincante de ce qui s'est passé;∎ the programme is nicely put together ce programme est bien fait;∎ I'll just put a few things together (in my bag) je vais faire rapidement ma valise(with drug, injection) endormir➲ put up(a) (raise → hand) lever; (→ flag) hisser; (→ hood) relever; (→ umbrella) ouvrir; (→ one's hair, coat collar) relever;∎ could all those going put up their hands? que tous ceux qui y vont lèvent la main;∎ put your hands up! haut les mains!;∎ I'm going to put my feet up for a few minutes je vais me reposer un peu(b) (erect → tent) dresser, monter; (→ house, factory) construire; (→ monument, statue) ériger; (→ scaffolding) installer, monter; (→ ladder) dresser;∎ they put up a statue to her ils érigèrent une statue en son honneur∎ they've already put up the Christmas decorations ils ont déjà installé les décorations de Noël;∎ the shopkeeper put up the shutters le commerçant a baissé le rideau de fer(d) (send up → rocket, satellite) lancer∎ the results will be put up tomorrow les résultats seront affichés demain(f) (show → resistance) offrir, opposer;∎ to put up a good show bien se défendre;∎ to put up a struggle se défendre, se débattre(g) (present → argument, proposal) présenter;∎ he puts up a good case for abstention il a des arguments convaincants en faveur de l'abstention∎ to put sth up for sale/auction mettre qch en vente/aux enchères∎ we are not putting up any candidates nous ne présentons aucun candidat∎ who's putting the money up for the new business? qui finance la nouvelle entreprise?;∎ we put up our own money nous sommes auto-financés(k) (increase) faire monter, augmenter;∎ this will put up the price of meat ça va faire augmenter ou monter le prix de la viande(l) (give hospitality to) loger, héberger;∎ to put sb up for the night coucher qn(m) (urge, incite)∎ to put sb up to (doing) sth pousser qn à (faire) qch∎ to put up at a hotel descendre dans un hôtel;∎ where are you putting up? où est-ce que tu loges?; (in hotel) où es-tu descendu?;∎ I'm putting up at Gary's for the moment je loge chez Gary pour le moment(b) (stand → in election) se présenter, se porter candidat;∎ she put up as a Labour candidate elle s'est présentée comme candidate du parti travailliste∎ put up or shut up! assez parlé, agissez!∎ you shouldn't let yourself be put upon like that! tu ne devrais pas te laisser marcher sur les pieds comme ça!supporter, tolérer;∎ I refuse to put up with this noise any longer! je ne supporterai pas ce bruit une minute de plus!;∎ we'll have to put up with it il faut l'accepter ou nous y résigner
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