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81 section
секция; отдел, отделение; расчет; участок; сечение; профиль; разрез; часть; звено; отсек; орудие; ( авиационный) отрядair movement (traffic) section — Бр. отделение воздушных перевозок
collection, identification and evacuation section — секция сбора, опознания и эвакуации раненых и убитых
works section, RE — Бр. инженерно-строительная секция
— ammunition supply section— cable-laying section— chemical warfare section— countermortar radar section— launching section— light armor section* * *• секция -
82 company
bulk petrol (transport) company — Бр. рота подвоза наливного (бестарного) горючего
Commando (oil gas extraction area) company — рота охраны и защиты (нефтегазовых промыслов), рота «команчо»
field company, RE — Бр. саперная рота
field survey company, RE — Бр. полевая топографическая рота инженерных войск
HQ company, US Army — штабная рота штаба СВ США
long-range (reconnaissance) patrol company — рота дальней [глубинной] разведки
special boat company, Royal Marines — Бр. особая [отдельная] рота десантных катеров МП
— AG's company— airborne infantry company— air-mission company light— commandos company— Rangers company— smoke generator company -
83 operation
2. применение авиации (напр. в сельском хозяйстве)3. эксплуатация (напр. воздушного судна)4. управление (напр. авиакомпанией)5. действие; операция; работа; срабатывание6. pl. производство полётов; воздушные перевозки"see and avoid" operations — действия по обнаружению и уходу (от препятствия)
associated fire control operation — противопожарное патрулирование по пути выполнения основного задания
ICAO category I [II, III] operations — выполнение [производство] полётов по I-й [II-й, III-й] категории ИКАО
instrument flight rules operation — полёт по приборам, «слепой» полёт
2. приступать к выполнению полётаto come into operation — 1. вводить в эксплуатацию
2. управлять полётомto govern the operation — 1. руководить эксплуатацией
to im- pair the operation — нарушать работу (напр. бортовых систем)
2. приводить в действие;to put in(to) operation — 1. вводить в эксплуатацию
— asymmetrical flaps operation— from landing operations— hovering operation— in operation— passenger-carrying operations— solo supervised operation— to cancel operation— to provide operation -
84 operation
operation nполетabnormal operationsособые случаи выполнения полетовaborted operationпрерванный полетaccidental operationсамопроизвольное срабатываниеaccident-free operationбезаварийная эксплуатацияacrobatics operationвыполнение фигур высшего пилотажаaerial ambulance operationполет для оказания медицинской помощиaerial photography operationаэрофотосъемкаaerial spotting operationполет с целью установления координат объекта поискаaerial survey operationполет для выполнения наблюдений с воздухаaerial work operationполет для выполнения работaerodrome operationэксплуатация аэродромаaerodrome traffic circuit operationполет по кругу в районе аэродромаaerodrome vehicle operationэксплуатация аэродромных транспортных средствaffect flight operationспособствовать выполнению полетаaircraft operationэксплуатация воздушного суднаair operation for hireвоздушная перевозка по наймуair operation for remunerationвоздушная перевозка за платуairport facilities operationэксплуатация оборудования аэропортаair transport operationsавиатранспортные перевозкиall-freight operationsгрузовые перевозкиall-weather operationsвсепогодные полетыall-weather operations programпрограмма всепогодных полетовapproach operationзаход на посадкуassociated crop control operationконтроль состояния посевов по пути выполнения основного заданияassociated fire control operationпротивопожарное патрулирование по пути выполнения основного заданияasymmetric flaps operationнесимметрическая работа закрылковattempted operationопытная эксплуатацияauthorized operationразрешенный полетautorotative descend operationснижение на режиме авторотацииavailable for daylight operationпригодный для полета только в светлое время сутокaviation operationsавиационные перевозкиbase leg operationполет на участке между третьим и четвертым разворотамиbusiness operationадминистративный полетcancel operationотменять полетcargo operationsгрузовые перевозкиcattle roundup operationоблет стадаcentralized operationsцентрализованные перевозкиcivil air operationsполеты гражданских воздушных судовclimb to cruise operationнабор высоты до крейсерского режимаcome into operationвводить в эксплуатациюcommercial air transport operationsкоммерческие воздушные перевозкиcommercial operationкоммерческий полетcommunications operationведение связиconstruction work operationsстроительные работы с помощью авиацииcrop control operationполет для контроля состояния посевов с воздухаcross-band operationработа на смежных диапазонахcut-off engine operationпорядок выключения двигателяdaylight operationsполеты в светлое время сутокdeficit operationsубыточные перевозкиdemonstration operationдемонстрационный полетdeparture operationsоперации по подготовке рейса к вылетуdescending operationполет со снижениемdiverted attention from operationвнимание, отвлеченное от управления воздушным судномdomestic operationsвнутренние перевозкиdual operationполет с инструкторомemergency descent operationаварийное снижениеemergency operations serviceаварийная службаengage in aircraft operationэксплуатировать воздушное судноengine run-up operationопробование двигателяen-route operationполет по маршрутуexcess operationsприбыльные перевозкиexperimental operationэкспериментальный полетferry operationперегоночный полетField Operation BranchОтдел осуществления проектов на местахField Operations SectionСекция осуществления проектов на местах(ИКАО) final approach operationполет на конечном этапе захода на посадкуfire control operationпротивопожарное патрулирование с воздухаflight operationвыполнение полетовflight operations expertэксперт по производству налетовflight operations instructorинструктор по производству полетовflight operations personnelперсонал по обеспечению полетовflight operations systemсистема обеспечения полетовfog dispersal operationоперация по рассеиванию туманаfrequency of operationsчастота полетовfrom landing operationsдействия после посадкиgeneral aviation operationsполеты авиации общего назначенияgo-around operationsдействия при уходе на второй кругgovern the operationруководить эксплуатациейground handling operationназемное обслуживание рейсовground operationназемная эксплуатацияground taxi from landing operationруление после посадкиground taxi operationруление по аэродромуhigh-level operationsполеты на высоких эшелонахholding en-route operationполет в режиме ожидания на маршрутеholding operationполет в режиме ожиданияhover operationвисениеidling engine operationработа двигателя на режиме малого газаimpair the operationнарушать работуimproper operationнеправильная эксплуатацияin operationв эксплуатациюinstructional operationучебный полетinstrument flight rules operationполет по приборамintermediate approach operationвыполнение промежуточного этапа захода на посадкуinternational operationsмеждународные перевозкиitinerant operationцелевой полетlanding operationпосадкаlanding roll operationпробегlevel-off operationвыравниваниеlocal operationsвнутренние полетыlong final straight-in-approach operationконечный удлиненный заход на посадку с прямойlow flying operationполет на малой высотеlow weather operationsполеты по низким метеоминимумамmaintenance operationsработы по техническому обслуживаниюmake an operation hazardousсоздавать опасность полетуmissed approach operationуход на второй круг с этапа захода на посадкуnight operationsполеты в темное время сутокno-failure operationбезотказная работаno-load operationхолостой ходnoncommercial operationsнекоммерческие перевозкиnonscheduled operationsнерегулярные перевозкиnormal cruise operationполет на крейсерском режимеnormal initial climb operationнабор высоты на начальном участке установленной траекторииnormal weather operationполет в нормальных метеоусловияхoff-shore operationsполеты в районе открытого моряoperation conditionsэксплуатационный режимoperation instructionинструкция по производству полетовoperation of aircraftэксплуатация воздушного суднаoperation phaseэтап полетаoperation regulationsправила эксплуатацииoperations divisionслужба перевозокoperations inspectorинспектор по производству полетовoperations towerпункт управления полетамиoperation testsэксплуатационные испытанияoperation time limitмаксимально допустимое время работыoverload operationэксплуатация с перегрузкойoverwater operationполет над водным пространствомparalleled operationпараллельная работаpart time operationsвременные полетыpassenger operationsпассажирские воздушные перевозкиpermission for operationразрешение на выполнение полетаpleasure operationпрогулочный полетpooled operationsпульные перевозкиpositioning operationперебазированиеpower-on descend operationснижение с работающими двигателямиpower patrol operationпатрулирование линий электропередач с воздухаpower reduction operationуменьшение мощностиpractice operationтренировочный полетpremature operationпреждевременное срабатываниеprivate operationsчастные перевозкиprovide operationобеспечивать эксплуатациюput in operationвводить в эксплуатациюregularity of operationsрегулярность полетовrescue operationsоперации по спасениюrestrict the operationsнакладывать ограничения на полетыresume normal operationsвозобновлять полетыroll-on operationпробегrotorcraft operationsвоздушные перевозки вертолетомrough engine operationsперебои в работе двигателяrtouble-free operationбезотказная работаrun-down engine operationвыбег двигателяrun-on operationпробегrun operationразбегsafe operationбезопасная эксплуатацияsearch and rescue operationsпоисково-спасательные работыsearch operationпоисковый полетsee and avoid operationsдействия по обнаружению и уходуsequence of operationпоследовательность выполнения операцийsolo operationсамостоятельный полетstanding operationобслуживание в процессе стоянкиstarting engine operationзапуск двигателяsymmetric flap operationсимметричная работа закрылковtakeoff operationвыполнение взлетаtaxing operationрулениеtest operationиспытательный полетtouchdown operationsдействия в момент касания ВППtraining operationтренировочный полетturn-around operationполет туда-обратноunauthorized operationнеразрешенный полетuncontrolled descent operationнеуправляемое снижениеunparalleled operationнепараллельная работаvertical rotocraft operationвертикальный взлет вертолета -
85 unit
организационная единица; боевая единица (напр. корабль, ЛА танк); подразделение; часть; соединение; расчетно-снабженческая единица; секция; орган; элемент; комплект; агрегат; установка; см. тж. elementbulk petrol (transport) unit — Бр. часть [подразделение] подвоза наливного (бестарного) горючего
counter C3 unit — часть [подразделение] подавления системы оперативного управления и связи
Fleet Marine (Corps) reconnaissance unit — разведывательное подразделение [часть] флотских сил МП
multisensor (AA) firing unit 3PK — с приборным комплексом из нескольких систем обнаружения и сопровождения
photo (graphic) reconnaissance unit — фоторазведывательная часть [подразделение]
surface-launched unit, fuel air explosive — установка дистанционного разминирования объемным взрывом
surface-launched unit, mine — установка дистанционного минирования
tactical (air) control unit — часть [подразделение] управления ТА
war (time) strength (TOE) unit — часть, укомплектованная по штатам военного времени
— air unit— ASA unit— BM unit— border operation unit— car unit— depot support unit— dry unit— EW unit— GM unit— host country unit— HQ unit— logistics support unit— manpack radio unit— marksmanship training unit— mechanized infantry unit— missile-armed unit— nuclear weapon unit— provisional unit— QM unit— Rangers unit— supported unit— TOE unit— transportation unit— truck transport unit— van unit— wet unit* * *1) часть; 2) единица -
86 communication
1) связь, система связи; средства связи2) передача•- administrative-economic communication
- advanced shipboard communication
- aerial communication
- aeronautical communications
- air steward-to-air steward telephone communication
- airborne SHF-communication
- airborne-to-Earth communication
- aircraft communication
- air-to-air communication
- air-to-air voice communication
- air-to-ground electric communication
- Airways and Air communications
- all-mine telephone communication
- analog tropospheric communication
- analog-to-digital communication
- annunciating communication
- antenna communication
- asynchronous communication
- audio-conference communication
- audio-visual communication
- auroral long-distance communication
- automatic trunk communication
- auxiliary communication
- babyphone communication
- basic communication
- bathysphere-to-carrier-ship communication
- bidirectional communication
- binary-synchronous communication
- boat emergency communications
- both-way simultaneous communication
- branch telephone communication
- broadcast communication
- carrier-current communication
- car-to-car communication
- coastal center-to-coastal center communication
- code-independent data communication
- coherent-light communication
- combine wall communication
- command-telephone communication
- common-service communication
- common-using telegraph communication
- common-using telephone communication
- component triaxial communication
- computerized communication
- computer-to-computer communication
- conductor-to-departure responsible communication
- conference communication
- confidential special radio communication
- contact network communication
- contactless HF-communication
- contingency communication
- continuous communication
- control communication
- data communication
- data-transmission communication
- departmental engineering communication
- departmental telegraph communication
- digital communication
- digital-speech communication
- direct communication
- direct-pair communication
- direct-telephone communication
- disaster communication
- dispatch communication
- display communication
- distress communication
- district-by-district communication
- diversity communication
- diver-to-diver communication
- diving-service communication
- document electric communication
- documental conference communication
- duplex communication
- duplex radiotelephone communication
- Earth-to-airborne communication
- Earth-to-satellite communication
- Earth-to-space-to-Earth communication
- either-way communication
- electrical communication
- electromagnetic communication
- electronic communication
- emergency communication
- emergency ship radio communication
- enciphered-facsimile communication
- engineering station communication
- engineering-telephone communication
- everyone-to-everyone communication
- face communication
- fast-acting telephone communication
- fire-place communication
- fixed aeronautical communication
- fixed-electric communication
- fleet communication
- frequency-hop communication
- gateway-to-gateway communication
- ground-line communication
- group engineering communication
- half-duplex communication
- harmonic communication
- H-carrier communication
- HF-communication
- high-speed mobile communication
- house-car communication
- hydroacoustic communication
- incoming communication
- inductive mines communication
- industrial communication
- industrial-automatic communication
- industrial-engineering communication
- in-plant communication
- interaction communication
- interpaging communication
- interstation communication
- interstellar communication
- intersystem communication
- intraairplane telephone communication
- intrabasin selector communication
- intrabasin telegraph communication
- intrabasin telephone communication
- intrairport communication
- intraship communication
- intratrain telephone communication
- irregular communication
- isochronous communication
- land mobile communication
- land-to-space communication
- letter-printing communication
- lighting wire communication
- line communication
- line-path communication
- line-track telephone communication
- littoral radiotelephone communication
- local common service communication
- local engineering communication
- local telephone communication
- long-haul communication
- long-haul fiber-optical communication
- long-haul telephone communication
- loud-speaking communication
- main conference communication
- main engineering communication
- main radio communication
- manoeuvre radio communication
- man-to-machine communication
- marine communication
- marine facsimile communication
- meteor-burst communication
- meteoric-ionospheric communication
- microwave communication
- militarized guard communication
- mobile aeronautical communication
- mobile communication
- moon-bounce communication
- moorage-by-moorage communication
- movable communication
- MT administration-to-road communication
- multicast communication
- multichannel communication
- multimedia communication
- multiple channel class A communication
- multiple channel class B communication
- multiple channel class C communication
- multiple channel system radio communication
- multipoint communication
- navigating-service communication
- n-way communication
- office communication
- operative communication
- operative-dispatch communication
- operative-managing communication
- operative-repairing communication
- operator-to-train mobile communication
- oral communication
- outgoing communication
- packet communication
- passband data communication
- passenger-to-locomotive driver communication
- passenger-to-policemen communication
- phase-locked communication
- phototelegraph communication
- pilot-to-steward telephone communication
- plane-to-plane communication
- platform announcing communication
- platform radio communication
- platform-to-train mobile communication
- point-to-point communication
- power dispatch communication
- power line communication
- private bypass communication
- private-branch communication
- private-branch industrial communication
- pulse communication
- radial communication
- radial-aerial USB-communication
- radio link communication
- radio relay communication
- radio searching communication
- radiotelephone communication
- railway telephone communication
- real-time communication
- recording communication
- regional communication
- regular communication
- remote reference communication
- road communication
- road engineering communication
- road managing communication
- road power dispatch communication
- road service dispatch communication
- road servicing communication
- road telegraph communication
- rural communication
- safety communication
- satellite marine communication
- satellite-to-Earth communication
- satellite-to-satellite communication
- SB communication
- secure communication
- selector communication
- service communication
- service dispatch communication
- service section communication
- SHF-wave communication
- ship coastal facsimile communication
- ship-driver-to-ship-driver communication
- ship-radio communication
- ship-telephone communication
- ship-to-ship communication
- ship-to-spacecraft communication
- ship-to-submarine communication
- shore-to-ship communication
- short-band communication
- simplex communication
- simplex single-frequency communication
- simplex stripping communication
- simplex two-frequency communication
- single-channel communication
- single-frequency radio communication
- single-hop communication
- single-side loudspeaking communication
- sky-wave communication
- slope telephone communication
- sonic communication
- space communication
- space laser communication
- spacecraft-to-subscriber communication
- space-to-space communication
- special communication
- speech communication
- static-wire communication
- station communication
- station inductive communication
- station mobile communication
- station-by-station telephone communication
- station-radio communication
- steering cab-to-captain's cab communication
- steering cab-to-power dispatchboard communication
- steering cab-to-tiller compartment communication
- submarine laser communication
- submarine sound communication
- submarine TV-communication
- submarine-to-satellite communication
- submarine-to-submarine communication
- subscriber-to-workgroup communication
- switch point communication
- synchronous communication
- telegraphic communication
- telegraphic-telephone radio communication
- telephonist-to-diver communication
- telex communication
- ticket-dispatch communication
- time-bill communication
- train dispatch communication
- train inductive communication
- train radio communication
- train radiotelephone communication
- train radiowire telephone communication
- train-interstation communication
- train-master-to-station-master assistant communication
- train-master-to-train team communication
- train-to-movable object communication
- train-to-train radio communication
- transport police communication
- tropospheric communication
- tropospheric-scutter communication
- trunk communication
- tunnel train radio communication
- twilight scutter communication
- two-frequency radio communication
- two-side loudspeaking communication
- two-way alternative communication
- two-way simultaneous communication
- ultrasonic communication
- ultraviolet communication
- underground communication
- undersea optical communication
- underwater communication
- unwired earth current communication
- USB-communication
- variable frequency sync communication
- vehicle-to-vehicle communication
- videoconference communication
- videotelephone communication
- voice communication
- wagon-to-wagon mobile communication
- wall communication
- waterside communications
- waterside USB-communication
- wave conducting communication
- wire port communication
- wire radio communication
- wire telephone communication
- workgroup-to-workgroup communication
- world-wide telephone communicationEnglish-Russian dictionary of telecommunications and their abbreviations > communication
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87 report
донесение, сообщение; доклад; рапорт; арт. звук выстрела; доносить; докладывать; рапортовать; представлять(ся) ( начальнику), pl. представление донесений ( пункт боевого приказа)meaconing, interference, jamming, intrusion report — донесение о применении комплексных помех типа «Миджи» (помехи РИС, пассивные и активные помехи, помехи средствам радиосвязи)
— bombing report— casualty situation report— exemption report— hotline report— letter efficiency report— logistics status report— minefield lifting report— nuclear attack report— performance evaluation report— weapons status report -
88 equipment
аппаратура, оборудование, см. тж. apparatus и facility; арматура; снаряжениеequipment to be flown — оборудование, предназначенное для лётных испытаний
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89 center
центр; пункт; пост; узел; середина; научпо-иселсдовагсльскпй центр, НИЦ; выводить на середину; арт. корректировать; центрировать;air C3 center — центр руководства, управления и связи ВВС
general supply (commodity) center — центр [пункт] снабжения предметами общего предназначения
hard launch (operations) control center — ркт. центр [пункт] управления пуском, защищенный от (поражающих факторов) ЯВ
launch (operations) control center — ркт. пункт управления стартового комплекса [пуском ракет]
tactical fighter weapons (employment development) center — центр разработки способов боевого применения оружия истребителей ТА
— all-sources intelligence center— C center— combat control center— educational center— logistical operations center— logistics services center— operational center— secured communications center— skill development center -
90 turn
I [tɜːn]1) (opportunity, in rotation) turno m.it's my turn — è il mio turno, tocca a me
"miss a turn" — "perdete un turno", "saltate un giro"
have a turn on, at, with the computer — tocca a te usare il computer
to take turns at doing to take it in turns to do fare a turno a fare; take it in turns! fate a turno! by turns a turni, a rotazione; to speak out of turn — fig. parlare a sproposito
2) (circular movement) giro m., rotazione f.to give sth. a turn — girare qcs., dare un giro a qcs.
to do a turn — [ dancer] fare un giro
3) (in vehicle) svolta f., curva f.; aer. virata f.to make o do a left, right turn girare a sinistra, a destra; to do a turn in the road svoltare nella strada; "no left turn" — "divieto di svolta a sinistra"
4) (bend, side road) curva f.5) (change, development) corso m., cambiamento m.to take a turn for the better — [ person] migliorare; [situation, things, events] andare per il meglio, mettere bene, prendere una buona piega
to take a turn for the worse — [ situation] peggiorare, prendere una brutta piega, volgere al peggio; [ health] peggiorare
to be on the turn — [ milk] cominciare a inacidire; [ tide] cominciare a cambiare
our luck is on turn — la fortuna sta girando o cambiando
6) BE colloq. (attack) crisi f., attacco m.a giddy o dizzy turn vertigini; to have a funny turn essere, sentirsi sfasato o fuori fase; it gave me quite a turn it gave me a nasty turn — mi ha fatto venire un colpo
7) (act)8) in turn (in rotation) [answer, speak] a turno; (linking sequence) a sua volta••at every turn — tutti momenti, a ogni piè sospinto
one good turn deserves another — prov. = chi fa del bene riceve del bene, chi semina raccoglie
II 1. [tɜːn]to do sb. a good turn — rendere un servizio a qcn., fare un favore a qcn
1) (rotate) [ person] girare [wheel, handle]; girare, stringere [ screw]; [ mechanism] fare girare [cog, wheel]to turn the key in the door o lock — (lock up) chiudere la porta a chiave; (unlock) aprire la porta con la chiave
2) (turn over, reverse) girare [mattress, steak]; girare, voltare [ page]; rovesciare [ collar]; rivoltare [ soil]to turn one's ankle — storcersi una caviglia, prendere una storta a una caviglia
3) (change direction of) girare [chair, car]; girare, voltare [head, face]to turn one's back on sb. — voltare le spalle a qcn. (anche fig.)
to turn [sth.] on sb. — puntare [qcs.] contro qcn. [gun, hose, torch]; fig. indirizzare, dirigere [qcs.] contro qcn. [anger, scorn]
5) (transform)to turn sth. white, black — fare diventare qcs. bianco, nero
to turn sth. milky, opaque — rendere qcs. latteo, opaco
to turn sth. into — trasformare qcs. in [office, car park, desert]
to turn water into ice, wine — mutare o trasformare l'acqua in ghiaccio, vino
to turn sb. into — [ magician] trasformare o mutare qcn. in [ frog]; [ experience] fare di qcn. [extrovert, maniac]
6) (deflect) deviare, dirigere [person, conversation]7) colloq. (pass the age of)8) ind. (on lathe) lavorare al tornio, tornire [wood, piece, spindle]2.1) (change direction) [person, car, plane, road] girare, svoltare; [ ship] virareto turn down o into girare in [street, alley]; to turn towards girare verso o in direzione di [village, mountains]; the conversation turned to Bob — si è finito per parlare di Bob
2) (reverse direction) [person, vehicle] girare; [ tide] cambiare; [ luck] girare, (cominciare a) cambiare4) fig. (hinge)to turn on — [ argument] incentrarsi su [point, issue]; [ outcome] dipendere da [ factor]
6) fig. (resort to)to turn to — rivolgersi a [ person]; rivolgersi a, cercare conforto in [ religion]
to turn to sb. for — rivolgersi a qcn. per [help, advice, money]
I don't know where o which way to turn — non so a che santo votarmi o che pesci pigliare
7) (change)to turn into — [ tadpole] trasformarsi o mutarsi in [ frog]; [ sofa] trasformarsi in [ bed]; [situation, evening] trasformarsi in, risolversi in [farce, disaster]
to turn to — [ substance] trasformarsi in, diventare [ice, gold]; [fear, surprise] trasformarsi in [horror, relief]
8) (become by transformation) diventare, farsi [pale, cloudy, green]to turn white, red — diventare bianco, rosso
the weather is turning cold, warm — il tempo sta volgendo al freddo, al caldo
9) colloq. (become) diventare [Conservative, Communist]11) [trees, leaves] cambiare, mutare colore, ingiallire•- turn in- turn off- turn on- turn out- turn up* * *[tə:n] 1. verb1) (to (make something) move or go round; to revolve: The wheels turned; He turned the handle.) girare2) (to face or go in another direction: He turned and walked away; She turned towards him.) girarsi3) (to change direction: The road turned to the left.) girare4) (to direct; to aim or point: He turned his attention to his work.) dirigere5) (to go round: They turned the corner.) girare6) (to (cause something to) become or change to: You can't turn lead into gold; At what temperature does water turn into ice?) trasformare, trasformarsi7) (to (cause to) change colour to: Her hair turned white; The shock turned his hair white.) diventare, far diventare2. noun1) (an act of turning: He gave the handle a turn.) giro2) (a winding or coil: There are eighty turns of wire on this aerial.) volta, spira3) ((also turning) a point where one can change direction, eg where one road joins another: Take the third turn(ing) on/to the left.) svolta4) (one's chance or duty (to do, have etc something shared by several people): It's your turn to choose a record; You'll have to wait your turn in the bathroom.) turno5) (one of a series of short circus or variety acts, or the person or persons who perform it: The show opened with a comedy turn.) numero•- turnover
- turnstile
- turntable
- turn-up
- by turns
- do someone a good turn
- do a good turn
- in turn
- by turns
- out of turn
- speak out of turn
- take a turn for the better
- worse
- take turns
- turn a blind eye
- turn against
- turn away
- turn back
- turn down
- turn in
- turn loose
- turn off
- turn on
- turn out
- turn over
- turn up* * *I [tɜːn]1) (opportunity, in rotation) turno m.it's my turn — è il mio turno, tocca a me
"miss a turn" — "perdete un turno", "saltate un giro"
have a turn on, at, with the computer — tocca a te usare il computer
to take turns at doing to take it in turns to do fare a turno a fare; take it in turns! fate a turno! by turns a turni, a rotazione; to speak out of turn — fig. parlare a sproposito
2) (circular movement) giro m., rotazione f.to give sth. a turn — girare qcs., dare un giro a qcs.
to do a turn — [ dancer] fare un giro
3) (in vehicle) svolta f., curva f.; aer. virata f.to make o do a left, right turn girare a sinistra, a destra; to do a turn in the road svoltare nella strada; "no left turn" — "divieto di svolta a sinistra"
4) (bend, side road) curva f.5) (change, development) corso m., cambiamento m.to take a turn for the better — [ person] migliorare; [situation, things, events] andare per il meglio, mettere bene, prendere una buona piega
to take a turn for the worse — [ situation] peggiorare, prendere una brutta piega, volgere al peggio; [ health] peggiorare
to be on the turn — [ milk] cominciare a inacidire; [ tide] cominciare a cambiare
our luck is on turn — la fortuna sta girando o cambiando
6) BE colloq. (attack) crisi f., attacco m.a giddy o dizzy turn vertigini; to have a funny turn essere, sentirsi sfasato o fuori fase; it gave me quite a turn it gave me a nasty turn — mi ha fatto venire un colpo
7) (act)8) in turn (in rotation) [answer, speak] a turno; (linking sequence) a sua volta••at every turn — tutti momenti, a ogni piè sospinto
one good turn deserves another — prov. = chi fa del bene riceve del bene, chi semina raccoglie
II 1. [tɜːn]to do sb. a good turn — rendere un servizio a qcn., fare un favore a qcn
1) (rotate) [ person] girare [wheel, handle]; girare, stringere [ screw]; [ mechanism] fare girare [cog, wheel]to turn the key in the door o lock — (lock up) chiudere la porta a chiave; (unlock) aprire la porta con la chiave
2) (turn over, reverse) girare [mattress, steak]; girare, voltare [ page]; rovesciare [ collar]; rivoltare [ soil]to turn one's ankle — storcersi una caviglia, prendere una storta a una caviglia
3) (change direction of) girare [chair, car]; girare, voltare [head, face]to turn one's back on sb. — voltare le spalle a qcn. (anche fig.)
to turn [sth.] on sb. — puntare [qcs.] contro qcn. [gun, hose, torch]; fig. indirizzare, dirigere [qcs.] contro qcn. [anger, scorn]
5) (transform)to turn sth. white, black — fare diventare qcs. bianco, nero
to turn sth. milky, opaque — rendere qcs. latteo, opaco
to turn sth. into — trasformare qcs. in [office, car park, desert]
to turn water into ice, wine — mutare o trasformare l'acqua in ghiaccio, vino
to turn sb. into — [ magician] trasformare o mutare qcn. in [ frog]; [ experience] fare di qcn. [extrovert, maniac]
6) (deflect) deviare, dirigere [person, conversation]7) colloq. (pass the age of)8) ind. (on lathe) lavorare al tornio, tornire [wood, piece, spindle]2.1) (change direction) [person, car, plane, road] girare, svoltare; [ ship] virareto turn down o into girare in [street, alley]; to turn towards girare verso o in direzione di [village, mountains]; the conversation turned to Bob — si è finito per parlare di Bob
2) (reverse direction) [person, vehicle] girare; [ tide] cambiare; [ luck] girare, (cominciare a) cambiare4) fig. (hinge)to turn on — [ argument] incentrarsi su [point, issue]; [ outcome] dipendere da [ factor]
6) fig. (resort to)to turn to — rivolgersi a [ person]; rivolgersi a, cercare conforto in [ religion]
to turn to sb. for — rivolgersi a qcn. per [help, advice, money]
I don't know where o which way to turn — non so a che santo votarmi o che pesci pigliare
7) (change)to turn into — [ tadpole] trasformarsi o mutarsi in [ frog]; [ sofa] trasformarsi in [ bed]; [situation, evening] trasformarsi in, risolversi in [farce, disaster]
to turn to — [ substance] trasformarsi in, diventare [ice, gold]; [fear, surprise] trasformarsi in [horror, relief]
8) (become by transformation) diventare, farsi [pale, cloudy, green]to turn white, red — diventare bianco, rosso
the weather is turning cold, warm — il tempo sta volgendo al freddo, al caldo
9) colloq. (become) diventare [Conservative, Communist]11) [trees, leaves] cambiare, mutare colore, ingiallire•- turn in- turn off- turn on- turn out- turn up -
91 kit
ранец; сумка; обмундирование и снаряжение ( военнослужащего) ; комплект, набор; узел ( оборудования)first aid (dressing) kit — индивидуальный перевязочный пакет; индивидуальная аптечка; сумка санитара
— armored kit— deep-water fording kit— drop kit— mess kit— NBC kit -
92 team
расчет; команда; экипаж, группа; отряд; ( рабочая) бригада; взаимодействие; см. тж. detachment, group, party, crewAlfa team (Special Forces) — команда «Альфа» (войск специального назначения)
Delta team (Special Forces) — команда «Дельта» (войск специального назначения)
Special Forces team, Atlantic Fleet — группа сил специального назначения Атлантического флота
Special Forces team, Pacific Fleet — группа сил специального назначения Тихоокеанского флота
technical assistance (field) team — (полевая) группа оказания военно-технической помощи "
underwater demolition (swimmers) team — группа [команда] боевых пловцов-подрывников
— air-ground combat team— CIA team— FA team— FAC team— gas team— medical support team— NBC team— radiation detection team— raiding team— sniper spotter-firer team* * *• команда -
93 battalion
батальон; арт. дивизионAA artillery automatic weapons battalion, SP — дивизион ЗСУ
forward operations battalion, Intelligence and Security Command — передовой оперативный батальон командования разведки и безопасности
LIS Army, Europe battalion — батальон в составе СВ США в Европейской зоне (особой структуры)
operations battalion, Intelligence and Security Command — оперативный батальон командования разведки и безопасности
ordnance (nuclear) ammunition battalion — артиллерийско-технический батальон обеспечения (ядерными) боеприпасами
— AT artillery battalion— Commandos battalion— composite artillery battalion— light arrnored battalion— light artillery battalion— logistic support battalion— mechanized infantry battalion— mixed artillery battalion— petroleum supply battalion— Rangers battalion -
94 equipment
имущество; снаряжение; обмундирование; материальная часть; ( боевая) техника; аппаратура; технические средства; приборы; см. тж. set782 equipment — усл. личное военное снаряжение (МП)
test, measurement and diagnostic equipment — комплекс испытательно-измерительной и диагностической аппаратуры
— engineering equipment— gasoline dispensing equipment— material s-handling equipment— multichannel communications equipment— water supply equipment -
95 identification
опознавание; идентификация; знак различия; установление личности; дешифрирование; отличительные признаки, характерные особенности (цели, объекта) ; обозначение для опознавания -
96 launcher
пусковая установка, ПУ; стартовое сооружение; стартовая позиция; ракета-носитель; гранатомет; катапульта; метательная установка; бомбомет; см. тж. projector, throwergun (and missile) launcher — пушка — ПУ (танка)
— flare cartridge launcher— remote-control operated launcher— vertical launch launcher -
97 point
головной [тыльный] дозор; ориентир; пункт; балл— ammunition breakdown point— dismounting point— drop-off point— initial rallying point— mounting point— objective rallying point— starting point— strategic focal point -
98 system
system of axes3-component LDV system3-D LDV system4-D system4-D flight-management system4-D guidance systemAC electrical systemactuation systemaerial delivery systemaerostat systemAEW systemafterburning control systemAI-based expert systemaileron-to-rudder systemair bleed offtake systemair cushion systemair cycle systemair data systemair defence systemair induction systemair refueling systemair traffic control systemair-combat advisory systemair-conditioning systemair-path axis systemair-turbine starting systemairborne early warning systemaircooling systemaircraft reference axis systemaircraft weight-and-balance measuring systemaircraft-autopilot systemaircraft-based systemaircraft-bifilar-pendulum systemaircraft-carried earth axis systemaircraft-carried normal earth axis systemaircrew escape systemairfield lighting control systemairframe/rotor systemairspeed systemalcohol-wash systemalignment control systemall-electronic systemall-weather mission systemaltitude loss warning systemangle-of-attack command systemanti-collision systemanti-g systemantitorque systemanti-icing systemantiskid systemarea-navigation systemARI systemartificial feel systemartificial intelligence-based expert systemartificially augmented flight control systemATC systemattitude and heading reference systemaudio systemaudiovisual systemauto-diagnosis systemauto-hover systemautolanding systemautomatic cambering systemautomatic trim systemautostabilization systemautotrim systemaxis systemB systembalance-fixed coordinate systembase-excited systembasic axis systembeam-foundation systembifilar pendulum suspension systembladder systemblowing systemblowing boundary layer control systemblown flap systembody axis systembody axis coordinate systembody-fitted coordinate systembody-fixed reference systemboom systemboosted flight control systembraking systembreathing systembuddy-buddy refuelling systemcabin pressurization systemcable-mount systemCAD systemcanopy's jettison systemcardiovascular systemcargo loading systemcargo-handling systemcarrier catapult systemcartesian axis systemCat III systemcentral nervous systemCGI systemcirculating oil systemclosed cooling systemclosed-loop systemcockpit systemcockpit management systemcollision avoidance systemcombined cooling systemcommand-by-voice systemcommand/vehicle systemcommercial air transportation systemcompensatory systemcomputer-aided design systemcomputer-assisted systemcomputer-generated image systemcomputer-generated visual systemconcentrated-mass systemconflict-alert systemconservative systemconstant bandwidth systemconstant gain systemconsultative expert systemcontrol systemcontrol augmented systemcontrol loader systemcooling systemcoordinate systemcounterstealth systemcoupled systemcoupled fire and flight-control systemcovert mission systemcrew systemscueing systemcurvilinear coordinate systemdamped systemdata systemdata acquisition systemdata handling systemdata transfer systemdata-gathering systemDC electrical systemdecision support systemdefensive avionics systemdeicing systemdemisting systemdeparture prevention systemdeterministic systemdual-dual redundant system4-D navigation system6-DOF motion systemdiagnosable systemdial-a-flap systemdirect impingement starting systemdisplacement control systemdisplay systemdisplay-augmented systemdivergent systemDLC systemdogfight systemdoor-to-door systemDoppler ground velocity systemdouble-balance systemdrive systemdrive train/rotor systemdry air refueling systemdual-field-of-view systemdual-wing systemdynamic systemearly-warning systemEarth-centered coordinate systemearth-fixed axis systemearth/sky/horizon projector systemejection systemejection display systemejection seat escape systemejection sequence systemejector exhaust systemejector lift systemelection safety systemelectric starting systemelectro-expulsive deicing systemelectro-impulse deicing systemelectro-vibratory deicing systemelectronic flight instrumentation systemElint systememergency power systememitter locator systemEMP-protected systemengine monitoring systemengine-propeller systemengine-related systemenhanced lift systemenvelope-limiting systemenvironmental control systemescape systemexcessive pitch attitude warning systemexhaust systemFADEC systemfault-tolerant systemFBW systemfeathering systemfeedback systemfeel systemfin axis systemfire detection systemfire suppression systemfire-extinguishing systemfire-protection systemfive-point restraint systemfixed-structure control systemflap systemflap/slat systemflash-protection systemflexible manufacturing systemflight control systemflight control actuation systemflight director systemflight inspection systemflight management systemflight path systemflight path axis systemflight test systemflight-test instrumentation systemflotation systemfluid anti-icing systemflutter control systemflutter margin augmentation systemflutter suppression systemfluttering systemfly-by-light systemfly-by-light control systemfly-by-wire systemfly-by-wire/power-by-wire control systemfoolproof systemforce-excited systemforce-feel systemforward vision augmentation systemfuel conservative guidance systemfuel management systemfuel transfer systemfull-vectoring systemfull-authority digital engine control systemfull-motion systemfull-state systemfull-time systemfully articulated rotor systemfuselage axis systemg-command systemg-cueing systemg-limiting systemgas generator control systemgas turbine starting systemglobal positioning systemgoverning systemground collision avoidance systemground proximity warning systemground-axes systemground-fixed coordinate systemground-referenced navigation systemgust alleviation systemgust control systemgyroscopic systemgyroscopically coupled systemhalon fire-extinguishing systemhalon gas fire-fighting systemhands-off systemhead-aimed systemheadup guidance systemhelmet pointing systemhelmet-mounted visual systemhierarchical systemhigh-damping systemhigh-authority systemhigh-lift systemhigh-order systemhigh-pay-off systemhigh-resolution systemhigher harmonic control systemhose-reel systemhot-gas anti-icing systemhub plane axis systemhub plane reference axis systemhub-fixed coordinate systemhydraulic systemhydraulic starting systemhydropneumatic systemhydrostatic motion systemhysteretic systemice-protection systemicing cloud spray systemicing-protection systemidentification friend or foe systemimage generator systemin-flight entertainment systemincidence limiting systeminert gas generating systeminertial coordinate systeminertial navigation systeminertial reference systeminfinite-dimensional systeminformation management systeminlet boundary layer control systeminlet control systeminput systeminstruction systeminstrument landing systeminstrumentation systemintelligence systemintelligent systeminterconnection systemintermediate axis systemintrusion alarm systemintrusion detection systeminverted fuel systemlanding guidance systemlarge-travel motion systemlaser-based visual systemlateral attitude control systemlateral control systemlateral feel systemlateral seat restraint systemlateral-directional stability and command augmentation systemlead compensated systemleft-handed coordinate systemleg restraint systemlife support systemliferaft deployment systemlift-distribution control systemlighter-than-air systemlightly damped systemlightning protection systemlightning sensor systemlightning warning systemlimited-envelope flight control systemlinear vibrating systemliquid oxygen systemload control systemload indication systemlocal-horizon systemloom systemlow-damping systemlow-order systemLQG controlled systemlubrication systemlumped parameter systemMach number systemmain transmission systemmaintenance diagnostic systemmaintenance record systemman-in-the-loop systemman-machine systemmaneuver demand systemmaneuvering attack systemmass-spring-dashpot systemmass-spring-damper systemmast-mounted sight systemmechanical-hydraulic flight control systemmicrowave landing systemMIMO systemmine-sweeping systemmissile systemmissile-fixed systemmission-planning systemmobile aircraft arresting systemmodal cancellation systemmodal suppression systemmode-decoupling systemmodel reference systemmodel-based visual systemmodel-following systemmodelboard systemmolecular sieve oxygen generation systemmonopulse systemmotion systemmotion generation systemmulti-input single-output systemmulti-input, multi-output systemmultimode systemmultibody systemmultidegree-of-freedom systemmultiloop systemmultiple-input single output systemmultiple-input, multiple-output systemmultiple-loop systemmultiple-redundant systemmultiply supported systemmultishock systemmultivariable systemnavigation management systemnavigation/attack systemnavigation/bomb systemNDT systemneuromuscular systemnight/dusk visual systemportable aircraft arresting systemnitrogen inerting systemno-tail-rotor systemnonminimum phase systemnonoscillatory systemnonconservative systemnormal earth-fixed axis systemNotar systemnozzle control systemnuclear-hardened systemobserver-based systemobstacle warning systemoil systemon-board inert gas generation systemon-board maintenance systemon-board oxygen generating systemon-off systemone degree of freedom systemone-shot lubrication systemopen cooling systemopen seat escape systemopen-loop systemoperability systemoptic-based control systemoptimally controlled systemorthogonal axis systemoxygen generation systemparachute systempartial vectoring systempartial vibrating systemperformance-seeking systemperturbed systempilot reveille systempilot vision systempilot-aircraft systempilot-aircraft-task systempilot-in-the-loop systempilot-manipulator systempilot-plus-airplane systempilot-vehicle-task systempilot-warning systempilot/vehicle systempitch change systempitch compensation systempitch stability and command augmentation systempitch rate systempitch rate command systempitch rate flight control systempneumatic deicing systempneumatic ice-protection systempneumodynamic systemposition hold systempower systempower-assisted systempower-boosted systempowered high-lift systempowered-lift systemprecognitive systempressurization systempreview systemprobabilistically diagnosable systemprobe refuelling systempronated escape systempropeller-fixed coordinate systempropulsive lift systemproximity warning systempursuit systempush-rod control systemquantized systemrandom systemrating systemreconfigurable systemrectangular coordinate systemreduced-gain systemreference axis systemrefuelling systemremote augmentor lift systemremote combustion systemresponse-feedback systemrestart systemrestraint systemrestructurable control systemretraction systemride-control systemride-quality systemride-quality augmentation systemride-smoothing systemright-handed axis systemright-handed coordinate systemrigid body systemrobotic refueling systemrod-mass systemroll augmentation systemroll rate command systemrotating systemrotor systemrotor isolation systemrotor-body systemrotor-wing lift systemroute planner systemrudder trim systemrudder-augmentation systemsampled-data systemscheduling systemschlieren systemsea-based systemseat restraint systemseatback video systemself-adjoint systemself-contained starting systemself-diagnosable systemself-excited systemself-repairing systemself-sealing fuel systemself-tuning systemshadow-mask systemshadowgraph systemship-fixed coordinate systemshock systemshort-closed oil systemsighting systemsimulation systemsimulator-based learning systemsingle degree of freedom systemsingle-input multiple-output systemsingularly perturbed systemsituational awareness systemsix-axis motion systemsix-degree-of-freedom motion systemsix-puck brake systemski-and-wheel systemskid-to-turn systemsnapping systemsoft mounting systemsoft ride systemsound systemspeed-stability systemspherical coordinate systemspin recovery systemspin-prevention systemspring-mass-dashpot systemstability and control augmentation systemstability augmentation systemstability axis coordinate systemstability enhancement systemstall detection systemstall inhibitor systemstall protection systemstall warning systemstarting systemstealth systemstochastic systemstorage and retrieval systemstore alignment systemstores management systemstrap-down inertial systemstructural systemstructural-mode compensation systemstructural-mode control systemstructural-mode suppression systemSTT systemsuppression systemsuspension systemtactile sensory systemtail clearance control systemtail warning systemtask-tailored systemterrain-aided navigation systemterrain-referencing systemtest systemthermal control systemthermal protection systemthreat-warning systemthree-axis augmentation systemthree-body tethered systemthree-control systemthree-gyro systemthrough-the-canopy escape systemthrust modulation systemthrust-vectoring systemtilt-fold-rotor systemtime-invariant systemtime-varying systemtip-path-plane coordinate systemtorque command/limiting systemtractor rocket systemtrailing cone static pressure systemtraining systemtrajectory guidance systemtranslation rate command systemtranslational acceleration control systemtrim systemtrim tank systemtriple-load-path systemtutoring systemtwin-dome systemtwo degree of freedom systemtwo-body systemtwo-input systemtwo-input two-output systemtwo-pod systemtwo-shock systemtwo-step shock absorber systemunpowered flap systemunpowered high-lift systemutility services management systemvapor cycle cooling systemvariable feel systemvariable stability systemvariable structure systemvestibular sensory systemvibrating systemvibration isolation systemvibration-control systemvibration-damping systemvideo-disc-based visual systemvisor projection systemvisual systemvisual display systemvisual flying rules systemvisual sensory systemvisual simulation systemvisually coupled systemvoice-activated systemvortex systemvortex attenuating systemVTOL control systemwake-imaging systemwarning systemwater injection cooling systemwater-mist systemwater-mist spray systemweather systemwheel steering systemwide angle visual systemwind coordinate systemwind shear systemwind-axes systemwind-axes coordinate systemwind-fixed coordinate systemwing axis systemwing flap systemwing sweep systemwing-load-alleviation systemwing-mounted systemwing/propulsion systemwiring systemyaw vane system -
99 reconnaissance
rɪˈkɔnɪsəns сущ.
1) разведка, расследование;
поиск, рекогносцировка reconnaissance in force ≈ разведка боем aerial reconnaissance ≈ воздушная разведка to carry out reconnaissance, to conduct reconnaissance ≈ проводить разведку Syn: reconnoitring
2) исследование Syn: reconnoitring, surveying
3) зондирование, прощупывание( военное) разведка, рекогносцировка - * mission разведывательный полет - * aircraft разведывательный самолет - * space vehicle разведывательный космический аппарат - * flare светящаяся бомба;
осветительная ракета - * agency орган разведки - * intelligence данные разведки;
разведывательные данные - * report разведывательное донесение - * of party разведывательная группа - * officer начальник разведки;
офицер разведки - * map рабочая схематическая карта - * survey маршрутная съемка - aerial * воздушная разведка;
аэрофоторазведка - * by fire огневая разведка - * in person( личная) рекогносцировка - * in strength /in force/ разведка боем (специальное) разведка;
исследование - map * рекогносцировка по карте - lunar * исследование лунной поверхности (геология) предварительная или первоначальная разведка прощупывание, зондирование - to make a * before opening negotiations зондировать почву до начала переговоров - to make a * of the work to be done сделать предварительные наметки к предстоящей работе reconnaissance прощупывание, зондирование ~ разведка;
рекогносцировка ~ attr. разведывательныйБольшой англо-русский и русско-английский словарь > reconnaissance
-
100 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
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