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1 European Convention on Spectator Violence and Misbehaviour at Sports Events and in particular at Football
Универсальный англо-русский словарь > European Convention on Spectator Violence and Misbehaviour at Sports Events and in particular at Football
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2 European Convention on Spectator Violence and Misbehaviour at Sports Events and in particular at Football Matches
Универсальный англо-русский словарь > European Convention on Spectator Violence and Misbehaviour at Sports Events and in particular at Football Matches
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3 cultural and sports events
Общая лексика: культурно-спортивные мероприятияУниверсальный англо-русский словарь > cultural and sports events
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4 to buy TV rights for sports events
English-russian dctionary of contemporary Economics > to buy TV rights for sports events
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5 sports marketing
марк. спортивный маркетинг (маркетинг товаров, осуществляемый через спонсорство спортивных соревнований, спортивных команд или оборудования для спортивных соревнований)See: -
6 test events
тестовые мероприятия
Мероприятия, проводимые до Игр для проверки оборудования, персонала и деятельности. К ним относится проведение тестовых соревнований, а также различные несоревновательные мероприятия. Тестовые соревнования могут проводиться примерно за 2 – 24 месяца до начала Игр в зависимости от вида спорта и места проведения соревнований (например, в помещении или под открытым небом). Проведение тестовых соревнований должно быть согласовано с соответствующей Международной федерацией. (См. Правило 47 Олимпийской хартии)
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
test events
All pre-Games events that are held for the purpose of testing facilities, personnel and operations before the Games. This includes both competition and non-competition events or tests. Competition test events can be held anywhere from 2 to 24 months prior to the Games, depending on the nature of sports and venues (e.g. outdoor or indoor). These competition test events are defined in agreement with the relevant International Federation. (See Olympic Charter rule 47)
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > test events
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7 Promoters of Performing Arts, Sports, and Similar Events
эк., стат., амер. организаторы художественных, спортивных и других мероприятий* (по NAICS 2002: отраслевая группа в которую включены владельцы концертных залов, театров, стадионов, спортивных арен, а также организации, устраивающие в них и других сооружениях концерты, спектакли и др. мероприятия)See:Англо-русский экономический словарь > Promoters of Performing Arts, Sports, and Similar Events
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8 reportage par satellite
Liaison satellite utilisée pour la retransmission d'une émission radiodiffusée ou télédiffusée.Syn. reportage par satellite mSatellite link used to transmit video and audio broadcasts.► Broadcasting companies generally use these links for live broadcasts, events, concerts, sports events and disaster reporting.
Syn. SNG abbr.Dictionnaire Français-Anglais (UEFA Football) > reportage par satellite
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9 système de retransmission par satellite
Liaison satellite utilisée pour la retransmission d'une émission radiodiffusée ou télédiffusée.Syn. reportage par satellite mSatellite link used to transmit video and audio broadcasts.► Broadcasting companies generally use these links for live broadcasts, events, concerts, sports events and disaster reporting.
Syn. SNG abbr.Dictionnaire Français-Anglais (UEFA Football) > système de retransmission par satellite
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10 Flash interview
Спорт: короткое интервью (Brief interviews of players or coaches done either before or after sports events) -
11 scholarship program
программа стипендийFulbright Scholarship Program — программа стипендий ФулбрайтаOthers provide scholarship programs to help young people attend college, or help pay for certain types of sports events, concerts or other community services. —
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > scholarship program
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12 right
n1) право2) pl порядок3) право владельца акций на участие в новых выпусках акций этой компании на льготных условиях
- absolute rights
- agent's rights
- application right
- appropriative right
- basic rights
- bonus right
- buyer's right
- carrier's right
- civil right
- claimant's right
- commercial right
- constitutional rights
- conversion rights
- distribution right
- dividend right
- drawing rights
- equal rights
- exclusive right
- exclusive right of sale
- exclusive right to use
- exclusivity right
- franchising right
- full right of use
- fundamental rights
- grand rights
- human rights
- inalienable right
- incorporeal right
- industrial right
- industrial property right
- infringed right
- inherent right
- innovative rights
- in-rem right
- intellectual property rights
- inventor's right
- licensed right
- lawful right
- legal right
- legitimate right
- manufacturing right
- material right
- mercantile right
- mineral rights
- Miranda rights
- monopoly right
- natural rights
- nonexclusive right to sell
- nonproperty right
- option right
- ownership right
- participating right
- patent right
- patentee's right
- patent sales right
- precarious right
- pre-emption right
- pre-emptive right
- preferential right
- prescriptive right
- prior right
- priority right
- procedural right
- property right
- property right to buildings
- property right to land
- property right to an enterprise
- proprietary right
- protective right
- purchase right
- qualified voting right
- reciprocal right
- sales right
- security right
- seller's right
- selling right
- semi-exclusive right
- simple right
- sole right to sell
- sole voting right
- Special Drawing Rights
- statutory rights
- stock right
- stock redemption right
- subrogation rights
- subscription right
- taxing rights
- tenant right
- third-party rights
- trading right
- underlying right
- unqualified rights
- vested right
- veto right
- voting right
- right in rem
- right in property
- right of action
- rights of an agent
- right of appeal
- right of authorship
- right of cancellation
- right of a carrier
- right of a charterer
- right of claim
- right of continued use
- right of concurrent use
- right of confiscation
- right of defence
- right of demand
- right of disposal
- right of domicile
- right of early delivery
- right of eminent domain
- right of entry
- right of establishment
- right of first refusal
- right of inspection
- right of issuing notes
- right of joint use
- right of movement
- right of offset
- right of option
- right of owner
- right of ownership
- right of passage
- right of possession
- right of pre-emption
- rights of the principal
- right of priority
- right of priority of creditors
- right of prior use
- right of property
- right of protection
- right of protest
- right of publication
- right of readdressing
- right of recourse
- right of redemption
- right of reexport
- right of regress
- right of reproduction
- right of repurchase
- right of resale
- right of rescission
- right of retention
- right of return
- right of routing
- right of sales
- right of signature
- right of stoppage in transit
- right of sublease
- right of substitution
- right of suit
- right of survivorship
- right of veto
- right of way
- right to assign
- right to benefits
- right to be presumed innocent until proved guilty
- right to be reimbursed
- right to cargo
- right to a claim
- right to claim damages
- right to compensation
- right to contribution in general average
- right to dispose
- right to distribute
- right to indemnity
- right to an industrial design
- right to issue
- right to manufacture
- right to a part of the assets upon liquidation
- right to pass through
- right to a patent
- right to a pension
- right to a proportion of the net profits
- right to recall
- right to recover damages
- right to remuneration
- right to sell
- right to subscribe to new shares
- right to substitution
- right to tax income
- right to terminate a contract
- right to use
- right to vote
- all rights reserved
- rights and liabilities
- cum rights
- ex rights
- with rights
- without the right of recourse
- without any prejudice to the right
- abandon a right
- abridge rights
- acquire a right
- affect the rights
- ascertain rights
- assert one's rights
- assign a right
- assume a right
- buy TV rights for sports events
- cede a right
- contest a right
- convey a right
- curtail rights
- define rights
- deny a right
- deprive of a right
- determine rights
- disclaim a right
- encroach on rights
- enjoy a right
- establish a right
- exercise a right
- forfeit a right
- forgo a right
- give the right to
- grant the right to
- have a right
- impair a right
- infringe on a right
- introduce a pre-emptive right
- invoke a right
- lose a right
- prejudice a right
- protect rights
- recognize rights
- relinquish one's right
- renounce a right
- reserve a right
- resign a right
- respect rights
- restore smb to his rights
- restrict rights
- retain a right
- secure a right
- surrender a right
- transfer a right
- uphold a right
- use a right
- vest with rights
- vindicate one's rights
- violate a right
- waive a right -
13 centre international de communications
Lieu où sont regroupés les installations et les équipements utilisés par les organismes de diffusion détenteurs des droits.Syn. CID m abrév., centre international de communications, centre international de radio et télévision mFacility at many international sports events at which all television and radio coverage is created by all stations with a licence to broadcast the event.Syn. IBC abbr.Dictionnaire Français-Anglais (UEFA Football) > centre international de communications
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14 centre international de diffusion
Lieu où sont regroupés les installations et les équipements utilisés par les organismes de diffusion détenteurs des droits.Syn. CID m abrév., centre international de communications, centre international de radio et télévision mFacility at many international sports events at which all television and radio coverage is created by all stations with a licence to broadcast the event.Syn. IBC abbr.Dictionnaire Français-Anglais (UEFA Football) > centre international de diffusion
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15 centre international de radio et télévision
Lieu où sont regroupés les installations et les équipements utilisés par les organismes de diffusion détenteurs des droits.Syn. CID m abrév., centre international de communications, centre international de radio et télévision mFacility at many international sports events at which all television and radio coverage is created by all stations with a licence to broadcast the event.Syn. IBC abbr.Dictionnaire Français-Anglais (UEFA Football) > centre international de radio et télévision
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16 CID
Lieu où sont regroupés les installations et les équipements utilisés par les organismes de diffusion détenteurs des droits.Syn. CID m abrév., centre international de communications, centre international de radio et télévision mFacility at many international sports events at which all television and radio coverage is created by all stations with a licence to broadcast the event.Syn. IBC abbr. -
17 marketing parasitaire
Ensemble des activités marketing, promotionnelles, publicitaires et de relations publiques en rapport avec une compétition, enterprises par une personne n'ayant pas été autorisée à cette fin et visant à tirer profit du courant de sympathie généré par la compétition.Any marketing, promotional, advertising and public relations activities relating to sports events, that are intended to capitalise on the goodwill associated with the event but which are undertaken by persons not authorised to do so.Dictionnaire Français-Anglais (UEFA Football) > marketing parasitaire
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18 media relations and OCOG lifecycle phases
этапы функционирования подразделения ОКОИ по связям со СМИ
Деятельность подразделения ОКОИ по связям со СМИ проходит на протяжении его жизненного цикла через следующие пять этапов:
• Базовый этап (после выбора города-организатора).
• Операционное планирование и операционная подготовка (стратегическое планирование, операционное планирование, спортивные мероприятия).
• Планирование эксплуатационной готовности (эксплуатационная готовность и функционирование во время Игр).
• Проведение Игр (функционирование во время Игр).
• Роспуск.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
media relations and OCOG lifecycle phases
There are five main phases of media relations activity that the OCOG will traverse during its existence:
• Foundation (post host city election)
• Operational planning and operational readiness phases (strategic planning, operational planning, sports events)
• Operational readiness planning (operational readiness and Games operations)
• Games time (Games operations)
• Dissolution phase.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > media relations and OCOG lifecycle phases
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19 ticket stapling
объединение билетов
Стандартная практика объединения определенных мероприятий, билеты на которые будут, скорее всего, распроданы. Этот процесс может принимать форму программы Олимпийского опыта, объединяющей статусные мероприятия, или использоваться для создания специальных комплектов билетов на соревнования по определенному виду спорта.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ticket stapling
Standard practice to link together certain events, usually including events that are likely to sell out. This may take the shape of an Olympic Experience program which links higher profile events to wider experience of the Games, or a specific sports package.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ticket stapling
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20 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
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