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1 expense
n1) расход; трата2) pl расходы, издержки, затраты
- absorbed expenses
- accommodation expenses
- accompanying expenses
- accrued expenses
- acquisition expenses
- actual expenses
- additional expenses
- administration expenses
- administrative expenses
- advertising expenses
- agreed expenses
- aggregate expenses
- amortization expenses
- annual expenses
- anticipated expenses
- arbitration expenses
- auditing expenses
- average expenses
- bad debt expenses
- bank expenses
- banking expenses
- bank operating expenses
- bloated expenses
- bloated operating expenses
- board expenses
- broker's expenses
- budget expenses
- budgetary expenses
- budgeted expenses
- building expenses
- business expenses
- business travel expenses
- cable expenses
- calculated expenses
- capitalized expenses
- carriage expenses
- cash expenses
- city's operating expenses
- clerical expenses
- collecting expenses
- collection expenses
- commercial expenses
- commission expenses
- compensation expenses
- computed expenses
- considerable expenses
- constant expenses
- contango expenses
- contract expenses
- contractual expenses
- controllable expenses
- current expenses
- current operating expenses
- customs expenses
- daily expenses
- dead expenses
- debt service expenses
- deductible expenses
- deferred expenses
- delivery expenses
- depreciation expenses
- direct expenses
- disbursement expenses
- discharging expenses
- discount expenses
- distribution expenses
- eligible expenses
- encashment expenses
- engineering expenses
- entertainment expenses
- equipment maintenance expenses
- establishment expenses
- estimated expenses
- everyday expenses
- exceptional expenses
- excess expenses
- executive expenses
- extra expenses
- extraordinary expenses
- extravagant expenses
- factory expenses
- federal expense
- fee and commission expenses
- financial expenses
- financing expenses
- fixed expenses
- flat expenses
- foreign exchange expenses
- formation expenses
- forwarding expenses
- freight expenses
- fringe benefit expenses
- funding expenses
- general expenses
- general and administrative expenses
- general average expenses
- general occuppancy expenses
- general operating expenses
- guardianship expenses
- harbour expenses
- hauling expenses
- heavy expenses
- high expenses
- hotel expenses
- identifiable additional expenses
- idle facility expenses
- idle plant expenses
- impairment-related expenses
- incidental expenses
- income expense on bonds
- income tax expense
- incurred expenses
- indirect expenses
- interest expenses
- initial expenses
- installation expenses
- insurance expenses
- interest expenses
- interest expense on current accounts in credit
- interest expense on debenture
- interest expense on demand deposits loans
- interest expenses on items with agreed maturity dates
- interest expense on special savings accounts
- itemized medical expenses
- job-hunting expenses
- job travel expenses
- lavish expenses
- law expenses
- legal expenses
- living expenses
- loading expenses
- lodging expenses
- mail expenses
- maintenance expenses
- management expenses
- manufacturing expenses
- marketing expenses
- material expenses
- maximum expenses
- medical expenses
- minimum expenses
- miscellaneous expenses
- monetary expenses
- monthly expenses
- mortgage expenses
- moving expenses
- necessary expenses
- noncash expenses
- noncontrollable expenses
- noninterest operating expenses
- nonoperating expenses
- nonproductive expenses
- nonrecurrent expenses
- nonrecurring expenses
- office expenses
- one-off expenses
- operating expenses
- operational expenses
- organizational expenses
- other expenses
- out-of-pocket expenses
- overall expenses
- overhead expenses
- overseas housing expenses
- packing expenses
- particular expenses
- payroll expenses
- per capita expenses
- period expenses
- permissible expenses
- personal expenses
- personal consumption expenses
- personnel expenses
- petty expenses
- planned expenses
- pocket expenses
- postage expenses
- postal expenses
- preliminary expenses
- prepaid expenses
- preparation expenses
- processing expenses
- production expenses
- promotion expenses
- promotional expenses
- protest expenses
- public expenses
- publicity expenses
- quality expenses
- reasonable expenses
- recovery expenses
- recurrent expenses
- recurring expenses
- reimbursable expenses
- reinvoiced expenses
- relocation expenses
- removal expenses
- removing expenses
- rent expense
- repair expenses
- representation expenses
- rework expenses
- running expenses
- running-in expenses
- sales promotion expense
- salvage expenses
- selling expenses
- selling, general and administrative expenses
- service expenses
- shipping expenses
- ship's expenses
- special expenses
- specific expenses
- standing expenses
- starting expenses
- start-up expense
- stationary expenses
- stevedoring expenses
- storage expenses
- subsistence expenses
- substituted expenses
- sundry expenses
- supplementary expenses
- tax expenses
- tax deductible interest expenses
- telephone expenses
- telex expenses
- testamentary expenses
- title expenses
- total expenses
- towage expenses
- trade expenses
- transfer expenses
- transhipment expenses
- transport expenses
- transportation expenses
- travel expenses
- travel and entertainment expenses
- travelling expenses
- trimming expenses
- uncontrollable expenses
- unforeseen expenses
- unit expenses
- unloading expenses
- unproductive expenses
- unreasonable expenses
- unreimbursed expenses
- unreimbursed job travel expenses
- unscheduled expenses
- unwarranted expenses
- upkeep expenses
- variable expenses
- wages expenses
- warehouse expenses
- warranty expenses
- wheeling expenses
- working expenses
- works general expenses
- expenses as percentage of sales
- expenses for the account of
- expenses for protesting a bill
- expenses in foreign exchange
- expenses of carriage
- expenses of the carrier
- expenses of circulation
- expenses of collection
- expenses of discharge
- expenses of haulage
- expenses of the insured
- expenses of the parties
- expenses of production
- expenses of protest
- expenses of reproduction
- expenses of shipping
- expenses of trackage
- expenses of transhipping
- expenses of transportation
- expenses on arbitration
- expenses on charter
- expenses on collection
- expenses on compensation for damage
- expenses on currency transactions
- expenses on customer transactions
- expenses on erection work
- expense on financing commitments
- expenses on guarantee commitments
- expenses on insurance
- expenses on materials
- expenses on off-balance-sheet transactions
- expenses on patenting procedure
- expenses on payment instruments
- expenses on repairs
- expenses on replacement
- expenses on scientific research
- expenses on security transactions
- expenses on selling
- expenses on selling effort
- expenses on setting-up
- expenses on storage
- expenses on technical service
- expenses on trading securities
- expenses on treasury operations and interbank transactions
- expenses per head of population
- at the expense of
- at great expense
- at the owner's expense and risk
- at the firm's expense
- less expenses
- minus expenses
- free of expenses
- free of all expenses
- expenses charged forward
- expenses connected with capital lease
- expenses connected with fund transfer
- expenses connected with obtaining credit
- expenses connected with the procedure in bankruptcy
- expenses deducted
- expenses incurred in searching for a job
- expenses prepaid
- expenses related to receivership
- absorb expenses
- account for the expenses
- advance expenses
- allocate expenses
- apportion expenses
- approve expenses
- assess expenses
- assume expenses
- authorize expenses
- avoid expenses
- avoid extra expenses
- bear expenses
- calculate expenses
- cause expenses
- charge expenses to the account of smb.
- compensate for expenses
- cover expenses
- curb expenses
- curtail expenses
- cut down expenses
- defray expenses
- determine expenses
- distribute expenses
- double expenses
- duplicate expenses
- entail expenses
- enter as expense
- estimate expenses
- experience extensive expenses
- go to expense
- halve expenses
- increase expenses
- incur expenses
- indemnify for expenses
- involve expenses
- itemize expenses
- limit expenses
- make expenses
- meet expenses
- offset expenses
- overestimate expenses
- participate in expenses
- pay expenses
- pile up expenses
- place expenses to smb.'s charge
- pool expenses
- prepay expenses
- put to expense
- put to great expense
- recognize expenses
- recompense expenses
- recover expenses
- reduce expenses
- refund the expenses
- reimburse smb. for expenses
- repay expenses
- run up expenses
- save expenses
- sequestrate expenses
- share expenses
- slash expenses
- spare no expense
- split expenses
- substantiate the expenses
- undertake expensesEnglish-russian dctionary of contemporary Economics > expense
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2 expense
1) расход, трата2) pl расходы, издержки, затраты• -
3 halve
1. v делить пополам2. v уменьшать наполовину3. v стр. смыкать, соединять вполдерева, внахлёсткуСинонимический ряд:cut in two (verb) bisect; cleave; cut in two; divide; divide by two; partition; split; take half -
4 cut
1. n порез; разрезcut set — разрез; сечение
2. n резаная рана3. n резаниеresultant cut surface — поверхность, обработанная резанием
4. n глубина резания5. n спец. разрез; пропил; выемка6. n спец. канал; кювет7. n спец. насечка8. n спец. сильный удар9. n спец. отрезанный кусок; вырезка; срезa cut from the joint — вырезка, филей
10. n спец. настриг11. n спец. отрез12. n спец. отрезок13. n спец. очертание, абрис, контур14. n спец. профиль15. n спец. покрой16. n спец. стрижка, фасон стрижкиcrew cut — мужская короткая стрижка «ёжик»
poodle cut — короткая женская стрижка «пудель»
17. n спец. сокращение, снижение; уменьшениеtax cut — сокращение налогов; уменьшение налоговых ставок
18. n спец. сокращение; вырезка части текста; купюраcut out — вырезать; делать вырезки
to cut down — отрезать, нарезать на части
19. n спец. путь напрямик, кратчайший путьto take a short cut — пойти кратчайшим оскорбление, выпад; насмешка; удар
to cut off a corner — срезать угол, пойти напрямик
20. n спец. разг. прекращение знакомства21. n спец. разг. пропускattendance was compulsory, and no cuts were allowed — посещение было обязательным, и никакие пропуски не разрешались
22. n спец. разг. доля23. n спец. разг. отдельный номер на долгоиграющей пластинке24. n проф. грамзапись25. n проф. сеанс грамзаписи26. n проф. гравюра на дереве27. n проф. карт. снятие28. n проф. кино монтажный кадр29. n проф. пролёт моста30. n проф. хим. погон, фракция31. n проф. захват32. n проф. ж. -д. отцеп33. n проф. горн. выруб34. n проф. эл. отключение нагрузки35. n проф. австрал. новозел. отделённая часть стада36. n проф. австрал. новозел. разг. телесное наказание37. n спорт. удар мяча на правую сторону поля38. n спорт. срезка мячаa cut and thrust — пикировка, оживлённый спор
39. a разрезанный; срезанный; порезанныйcut in strips — разрезать на полосы; разрезанный на полосы
40. a скроенный41. a шлифованный; гранёный42. a сниженный, уменьшенныйcut down — выторговать; убедить снизить цену
43. a кастрированный44. a разг. подвыпивший45. a сл. разведённый, разбавленный; с примесями, нечистый46. v резать, разрезать47. v нанести резаную рану48. v резатьсяthe butter was frozen hard and did not cut easily — масло сильно замёрзло, и его трудно было резать
49. v срезать, отрезатьto cut off — отрезать, обрезать
50. v нарезать51. v стричь, подстригать52. v сокращать, снижать; уменьшать53. v сокращать путь, брать наперерезcut by half — сокращать наполовину; сокращенный наполовину
54. v сокращать, урезывать; делать купюру55. v вырезатьcut and paste — "вырезать и вставлять"
56. v кроить57. v ударить; причинить острую боль58. v огорчать, обижать; ранить59. v пересекать, перекрещивать60. v перегрызать, прогрызать61. v разг. удирать, убегать62. v разг. резко изменить направление, побежать в другую сторону63. v разг. переставать, прекращать64. v разг. амер. лишать политической поддержки; голосовать против, вычеркнуть кандидатуру65. v разг. разг. не замечать, не узнавать, игнорироватьI took off my hat to her but he cut me dead — я поклонился ей, но она сделала вид, что не замечает меня
66. v разг. карт. сниматьto cut for deal — снимать колоду для того, чтобы определить, кто должен сдавать
67. v разг. делать антраша68. v разг. жив. выделяться, выступать слишком резкоcolours that cut — цвета, которые режут глаз
69. v разг. новозел. разг. кончать, заканчивать, докончить70. v тех. обрабатывать режущим инструментом, снимать стружку71. v тех. полигр. обрезать книжный блокcut off — обрезать, отрезать, отрубать, отсекать
72. v тех. сверлить, бурить73. v тех. стр. тесать, стёсывать74. v тех. эл. отключать, отсоединять75. v тех. радио76. v тех. отстраиваться77. v тех. переключать с одной программы на другуюподрубать, делать вруб
78. v тех. вет. засекаться79. n редк. жребийСинонимический ряд:1. thin (adj.) dilute; diluted; thin; watered-down; watery; weak2. abatement (noun) abatement; curtailment; decrease; reduction3. fashion (noun) fashion; form; garb; kind; mode; sort; stamp; style4. furrow (noun) ditch; furrow; hollow; trench5. incision (noun) channel; incision; nip; passage; pierce; rent; stab; trim; wound6. part (noun) division; member; moiety; parcel; part; piece; portion; section; segment7. share (noun) allotment; allowance; bite; lot; partage; quota; share8. slice (noun) gash; slash; slice; slit; split9. slight (noun) rebuff; slight; snub10. type (noun) breed; cast; caste; character; class; description; feather; ilk; kidney; manner; mold; mould; nature; order; persuasion; species; stripe; type; variety; way11. bisect (verb) bisect; cross; divide; intersect12. carve (verb) carve; cleave; dissect; dissever; sever; split; sunder13. carved (verb) carved; cleaved or clove/cleaved; dissected; dissevered; severed; sundered14. clipped (verb) clipped; cropped; lowered; marked down; mowed/mowed or mown; pared; pruned; reduced; shaved/shaved or shaven; sheared/sheared or shorn; trimmed15. cold-shoulder (verb) cold-shoulder; ostracize; snob; snub16. cut off (verb) crop; cut off; guillotine; lop; lop off; truncate17. delete (verb) delete; omit18. diluted (verb) diluted; thinned; weakened19. fell (verb) chop; fell; hew; hewed20. felled (verb) chopped; felled; hewed/hewed or hewn21. gashed (verb) gashed; incised; pierced; slashed; sliced22. harvest (verb) harvest; mow; reap23. hollow out (verb) dig; disembowel; eviscerate; excavate; excise; hollow out24. insult (verb) hurt; insult; move; slight; touch; wound25. make (verb) facet; fashion; make; sculpt; whittle26. operate (verb) open up; operate27. operated (verb) opened up; operated28. ostracized (verb) ostracized; snubbed29. penetrate (verb) claw; gash; incise; lance; penetrate; pierce; score; scratch; slash; slit30. reduce (verb) cut down; diminish; lessen; lopped; lower; mark down; pare; reduce; shave; shorn31. sheer (verb) sheer; skew; slue; swerve; veer; yawed32. shorten (verb) abbreviate; abridge; bob; condense; curtail; cut back; retrench; shorten33. shortened (verb) abbreviated; abridged; curtailed; retrenched; shortened34. shun (verb) rebuff; shun; spurn35. skip (verb) skip36. slice (verb) chisel; haggle; mangle; rive; slice37. thin (verb) attenuate; dilute; dissolve; thin; water; water down; weaken38. trim (verb) clip; prune; shear; skive; snip; trimАнтонимический ряд:expand; include; increase -
5 share
1. n1) доля; часть; пай; паевой взнос2) акция
- A shares
- agreed share
- allocated shares
- allotted shares
- assented shares
- B shares
- bank shares
- bearer share
- below par shares
- bogus share
- bonification shares
- bonus share
- budget shares
- callable share
- capital share
- commercial shares
- controlling share
- convertible preference shares
- co-op share
- cumulative shares
- cumulative preference shares
- deferred shares
- deferred ordinary share
- diluted shares
- directors' share
- directors' qualification share
- distributive share
- dominant share
- employee share
- encumbered share
- equal share
- equity shares
- excess shares
- factor share
- forfeited shares
- founders' share
- fractional share
- fully paid shares
- fully paid-up shares
- gold shares
- golden share
- growth share
- high-priced shares
- incentive shares
- income shares
- industrial shares
- inscribed share
- investment trust shares
- irredeemable preference shares
- legended share
- listed shares
- loan share
- low-priced shares
- market share
- maximum share
- minimum share
- mutual fund share
- new shares
- noncumulative shares
- nonparticipating shares
- nonredeemable preferred shares
- nontradable shares
- nonvoting shares
- no-par-value shares
- ordinary shares
- ordinary shares with a voting right
- original shares
- outstanding shares
- own shares
- paid-up shares
- paired shares
- participating shares
- participating preference shares
- partly paid shares
- partnership share
- par value shares
- perpetual preference shares
- personal share
- preference shares
- preferred shares
- priority shares
- promoters' shares
- promoting shares
- proportional share
- proportionate share
- pro rata share
- pro-rated share
- qualification shares
- qualifying shares
- quality shares
- quota share
- quoted shares
- railway shares
- redeemable preference shares
- redeemable preferred shares
- registered shares
- single share
- small share
- speculative shares
- split share
- staff shares
- stamped shares
- subscription shares
- sufficient share
- surplus share
- term shares
- tracking shares
- transferable shares
- treasury share
- twin shares
- underpriced shares
- unissued share
- unquoted shares
- voteless shares
- voting shares
- voting right shares
- wage share
- share in the authorized fund
- share in a business
- share in capital
- share in deliveries
- share in expenses
- share in the loss
- share in ownership
- share in profits
- share in property
- share of commission
- share of corporate stock
- share of partnership income
- share of profits
- share of public spending
- share of revenues
- share of services
- share of stock
- share of supplies
- share of the world market
- share of the world oil trade
- share to bearer
- shares without par value
- in equal shares
- allot shares
- apply for shares
- buyback shares
- convert shares
- delist shares
- determine a share
- disperse shares
- dispose of shares
- encumber a share
- establish a share
- exchange shares
- flog shares
- float shares
- go shares
- gobble up a share
- have a share in smth
- hold shares
- issue shares
- list shares
- pay off shares
- pay up shares
- place shares
- pledge a share
- put shares on the market
- recall shares
- redeem shares
- release shares at the rate of
- release shares on the market
- sell shares piecemeal
- snap up shares
- split shares
- subscribe for shares
- surrender shares
- suspend shares
- take up shares
- tout shares
- trade shares
- transfer shares
- unload shares2. attr.3. v1) делить, разделять, участвовать в чем-л.2) иметь долю -
6 share
1.1) делить, разделять, участвовать в чем-либо2) иметь долю, быть пайщиком2.1) доля; часть; пай; паевой взнос2) акция•- "A" sharesThe index of B-shares – stocks denominated in foreign currency and reserved, in theory, for overseas investors, as opposed to A-shares designed for local buyers, has risen more than a third in the past two weeks. — За последние две недели индекс акций «Б» — акций, деноминированных в иностранной валюте и зарезервированных, теоретически, для иностранных инвесторов, в противоположность акциям «А», предназначенным для местных покупателей, — увеличился более чем на треть.
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7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 margin
ˈmɑ:dʒɪn
1. сущ.
1) прилежащая, приграничная полоса( чего-л.) ;
берег( озера, реки и т. п.) ;
кромка, край( колодца, бассейна и т. п.) continental margin ≈ границы материка She stood there all alone at the margin of the woods. ≈ Она стояла совсем одна на опушке леса. Syn: edge, border
1., brink
2) а) минимум, нижняя грань, предел( чего-л. допустимого, возможного) on the margin of poverty/good taste ≈ на грани нищеты/безвкусицы margin of error/for mistakes ≈ предел погрешности/поправка, допуск на возможные ошибки left no margin for error ≈ без права на ошибку б) минимально допустимый или необходимый запас, резерв (времени, денег, средств и т. п.) My money margins were equal 50 bucks in total. ≈ Мои денежные запасы составляли 50 баксов в общем сложности. Within a certain margin of hours. ≈ За определенное количество отпущенных часов. в) разница;
преимущество The bill passed by a one-vote margin. ≈ Законопроект был принят с преимуществом в один голос. by a slim/narrow margin ≈ тж. спорт с небольшим преимуществом, форой They won by a margin of two points. ≈ Они победили с преимуществом в два очка. margin of safety г) допустимое отклонение от расписания, графика (работ, движения и т. п.)
3) а) поле, поля( книжной, газетной страницы и т. п.) to write/leave notes/remarks on (in) the margins ≈ делать, оставлять заметки на полях to adjust, set a margin ≈ устанавливать поле (при печатании на машинке) to justify a margin ≈ выравнивать границу (в текстовом редакторе) comfortable, handsome, large, wide margin ≈ большие, широкие поля narrow, slender, slim, small margin ≈ узкие поля б) сноски, примечания, заметки на полях;
тж. перен. внешнее объяснение (см. пример) She viewed Mrs. Logan with a stern, steady gaze, as if reading her features as a margin to her intellect. ≈ Она сурово и пристально оглядела миссис Логан, будто пытаясь по внешнему виду определить, насколько та умна.
4) коммерч., бирж. а) прибыль, разница между покупной и продажной ценой;
маржа б) гарантийный задаток, взнос
5) спец. а) детали и части деталей, не являющиеся скрепляющими б) стр. части шифера или черепицы, не покрытые лежащими выше листами
2. гл.
1) окаймлять, окружать, обрамлять (некоторое пространство) ;
заключать в себе оставлять запас The broad belt of reeds which margined the river. ≈ Широкий пояс тростника, растущего по берегу реки. Syn: border
2., edge, fringe
2) обык. страд. делать, оставлять поля (на страницах книги и т. п.) Syn: border
2.
3) а) снабжать маленькими комментариями;
украшать незначительными деталями, оттенять (литературное произведение, речь и т. п.) б) оставлять, делать заметки на полях
4) коммерч., бирж. вносить, предоставлять задаток;
использовать в качестве задатка поле (страницы) - notes on /in/ the * заметки на полях - to write on the *s писать на полях, делать заметки на полях - to adjust /set/ a * when typing установить поля на машинке край, грань;
кайма;
полоса;
опушка( леса) - the * of a pool край бассейна - the * of a lake берег озера - * out of bounds( спортивное) пространство площадки за линиями (специальное) (допускаемый) предел - * of error пределы погрешности;
допустимая погрешность - to allow a * for mistakes делать допуск на возможные ошибки, рассчитывать на возможные ошибки запас (денег, времени, места и т. п.) - a * of $10 for unforeseen expenses дополнительная /резервная/ сумма в десять долларов на непредвиденные расходы - he caught the train by a comfortable * он приехал к поезду заблаговременно - they won by a narrow /slim/ * они победили с небольшим преимуществом - he escaped defeat by a narrow * он едва избежал поражения;
он был на грани поражения - he was allowed a certain * ему оставили кое-какую свободу действий (специальное) запас (мощности и т. п.) - * of safety запас прочности, коэффициент безопасности /запаса/, надежность - * of error пределы погрешности - * of lift (авиация) запас высоты;
запас подъемной силы - * of speed запас скорости, преимущество в скорости допустимое отклонение от расписания (автобусов, поездов и т. п.) (экономика) прибыль - gross * валовая прибыль - profit * размер прибыли - * of profit коэффициент прибыли( биржевое) маржа;
разница, разность;
остаток( биржевое) гарантийный задаток, гарантийный взнос (геология) шельф снабжать полями - pages insufficiently *ed страницы с недостаточно широкими полями делать заметки, примечания на полях (книги, рукописи и т. п.) окаймлять - to * a pool with flowers обсадить бассейн цветами - river *ed with trees река, окаймленная деревьями оставлять запас ( биржевое) вносить гарантийную сумму (маклеру) bottom ~ вчт. нижнее поле ~ разница между себестоимостью и продажной ценой;
прибыль;
by a narrow margin едва, еле, с трудом contribution ~ предельный размер взноса fluctuation ~ предел колебаний gross ~ валовая прибыль gross ~ общий резерв электростанций gross profit ~ чистая валовая прибыль gross profit ~ чистый валовой доход inside ~ вчт. внутренное поле interest ~ процентная маржа interest ~ разница между двумя ставками процента interest ~ разница между ставками процента по активным и пассивным операциям justified ~ вчт. выровненное поле страницы lending ~ ссудная маржа loss ~ граница убытков ~ of error предел ошибки ~ of error вчт. предел погрешности ~ of error предел погрешности ~ of prices предел колебания цен ~ of profit доля прибыли в цене единицы продукта ~ of profit коэффициент доходности ~ of profit коэффициент прибыльности ~ of profit скидка розничным торговцам с установленных розничных цен ~ of profit точка самоокупаемости ~ of profit удельная валовая прибыль ~ of profit чистая прибыль ~ of profit чистый доход ~ запас (денег, времени и т. п.) ;
margin of safety тех. надежность;
коэффициент безопасности, запас прочности ~ of safety запас прочности ~ of safety коэффициент безопасности ~ of safety степень обеспеченности ссуды maximum profit ~ максимальная норма прибыли negative gross ~ потеря валовой прибыли net ~ коэффициент доходности net ~ коэффициент прибыльности net profit ~ коэффициент доходности net profit ~ коэффициент прибыльности ~ край;
полоса, грань;
берег;
опушка (леса) ;
предел;
on the margin of poverty на грани нищеты operating profit ~ чистая прибыль от основной деятельности pay a ~ выплачивать маржу price ~ предельная цена profit ~ коэффициент прибыльности profit ~ размер прибыли profit ~ разница между ценой за товар изготовителя и стоимостью товара profit ~ чистая прибыль profit: ~ margin размер прибыли;
profit motive корысть;
корыстолюбивые побуждения proportional tax ~ предел пропорционального налога safety ~ граница безопасности safety ~ вчт. запас надежности safety ~ запас надежости safety ~ запас прочности safety ~ коэффициент безопасности safety ~ резерв установленной мощности электростанции safety ~ степень обеспеченности ссуды security ~ вчт. запас надежности solvency ~ граница платежеспособности solvency ~ предел платежеспособности split ~ еврокредит с разным размером маржи сверх ставки на лондонском межбанковском рынке депозитов для различных периодов top ~ вчт. верхнее поле trading ~ торговая наценка
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