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101 hand
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102 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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103 pump
2) насос; помпа; накачивание; нагнетание; выкачивание; откачивание (процесс действия насоса); II качать насосом; нагнетать; работать насосом; закачивать (воздух и пр.); накачивать (шины и пр.); откачивать; выкачивать; опорожнять- pump adjustment screw - pump-and-accumulator station - pump and injector unit filter - pump and injector unit follower - pump and injector unit nut - pump and injector unit plunger - pump basket - pump beam - pump blade - pump block - pump body - pump bonnet - pump bowl - pump box - pump braking - pump bucket - pump capacity per revolution - pump cavitation - pump cell - pumping circuit - pump circulation - pump control console - pump cradle- pump cup- pump current - pumping current - pump diameter - pump discharge - pump discharge pressure - pump discharge valve - pump disk - pump displacement - pump distribution gear unit - pump-down - pump-down time - pump duty - pump element - pump end thrust - pump-fed rocket - pump filter - pump flow - pump outputflow - pump for gas transporting - pump for injection of mortar - pump frequency - pumping frequency - pump fuel feed - pump governor - pump gun - pump-handle - pump head - pump house - pump housing - pump injection - pump-injector - pump inlet - pump inlet capability - pump inlet pressure - pump installation - pump intake - pump intake pressure - pump jet propeller - pump jet propulsion system - pump-jet propulsion unit - pump jig - pump kettle - pump leak - pump lift - pump line - pump liner - pump-lubricated - pump lubrication - pump main - pump manifold - pump mechanized - pump mode - pump motor - pump-motor - pump-motor unit - pump noise - pump off - pump open sliding side door - pump out - pump output - pump output flow - pump over - pump performance - pump pipelining - pump piping - pump plunger - pump power end - pump pressure - pump price - pump priming - pump priming characteristic - pump pulsation damper - pump ram - pump rate - pump rating - pump recirculation system - pump riser - pump rod - pump rod joint - pump room - pump runner - pump screen - pump seat - pump seating - pump shaft - pump shell - pump slippage - pump specifications - pump speed - pump speed indicator - pump spindle - pump-starving filter condition - pump station - pump stock reserve - pump strainer - pump stripping - pump stroke counter - pump stroke rate - pump suction - pump suction head - pump suction line - pump suction tube - pump suction-valve cage - pump-system water cooling - pump thrust - pump thrust plate - pump traveling valve cage - pump turbine - pump-type circulation lubrication - pump unit - pump unloading - pump unloading hydraulic circuit - pump up - pump vacuum rating - pump volume - pump volume indicator - pump warm-up line - pump water feed - pumped water feed - pump wheel - pump with external bearing - pump with internal bearing - pump with overhung impeller - pump withdrawal - pump working barrel valve seat - pump works - adsorption pump - adsorption vacuum pump - aeration jet pump- air pump- air-driven pump - air-operated pump - air-operated grouting pump- air pump- ammonia pump - annular casing pump - armored pump - aspirator pump - aspiring pump - axial flow pump - axial flow turbine pump - axially split pump - axial piston pump - axial-piston distribution pump - axial piston pump of the rotary cylinder-type - axial suction pump - backing vacuum pump - barrel insert pump - beam pump - blower pump - boom concrete pump - bore-hole pump - brine-circulating pump - canned pump - canned motor pump - cargo pump - cementing piston pump - centrifugal pump with shrouded impeller - circular casing pump - chain pump - combined vacuum pump - Common-Rail high-pressure pump - condensation pump - condensation return pump - constant discharge pump - constant volume pump - continuous-pressure pump - controlled capacity plunger pump - controlled-volume pump - coolant pump - cooled pump - cooling-water pump - corrosion-resistant water pump - cutter lubricant pump - deep-well pump - differential pump - discharge pump - disintegrating pump - dispensing pump - displacement pump - distributor fuel injection pump - donkey pump - dosing pump - double-acting pump - double-diaphragm pump - double-displacement pump - double-entry pump - double-plunger pump - double-suction pump - double-volute pump - Downton pump - drainline pump - dredge pump - dredging pump - drowned pump - ejector jet pump - electrically driven pump - electrical centrifugal pump - electromagnetic pump - electropneumatic tyre pump - electrosubmersible pump - elevator pump - emergency pump - end suction pump - entrapment pump - epitrochoidal pump - excavating pump - external gear pump - extraction pump - fixed pump - fixed-delivery pump - fixed displacement pump - fixed volume pump - flexible tube pump - flexible tubes for grease pump - flow-type pump - flow-type fuel pump - fluid pump - fluid-packed pump - flywheel pump - force pump - fractionating diffusion pump - fuel booster pump- gas pump- gas jet pump - gear-driven pump - gear-type pump - gear wheel pump - hand desoldering pump with antistatic teflon tip - hand-operated grouting pump - hand-priming pump - hand suction pump for battery liquid - hand vacuum-pressure pump for checking vacuum advance in conjunction and timing light - turbo wastengate control valve and etc. - heat pump - heated pump - helical rotor pump - high duty pump - high-flow pump - high-lift pump - high-low pressure pump - high-pressure pump - high-pressure fuel pump - high-vacuum pump - hot-oil pump - house service pump - impeller pump - in-line pump - in-line fuel injection pump - internal gear pump - internal spur gear pump - irrigating pump - jacketed pump- jet pump- jet vacuum pump - jury pump - kinetic pump - liquid jet pump - liquid-packed ring pump - liquid ring vacuum pump - liquid-sealed vacuum pump - lobular pump - low-lift pump - lubrication pump - main pump - make-up pump - manual pump - manual pump for injector testing - marine pump - mechanical pump - membrane pump - mine pump - monocylindrical fuel injection pump - motor pump - mud pump - multicellular pump - multicylinder pump - multicylinder fuel injection pump - multijet vacuum pump - multiple-piston pump - multiplunger pump - multiscrew pump- oil pump- oil-line pump - oil-refinery pump - oil scavenge pump - oil-sealed vacuum pump - oil suction pump - oil supply pump - oil-vapor vacuum pump - oscillating displacement pump - papermill pump - peripheral pump - peristaltic pump - port the pump - portable pump - positive-displacement pump - positive-displacement fuel pump - power-steering pump - power take-off mounted pump - precharge pump - press pump - pressure test pump - pressurizing pump - prime a pump - PTO-mounted pump - pulse-free pump - pusher pump - radial flow turbine pump - radial piston pump - radially split pump - rapid approach pump - rayon pump - reactor coolant pump - reciprocating pump - reciprocating fuel injection pump - reciprocating vacuum pump - recirculating pump - reciprocation pump - refrigerant pump - regulator pump - reversible pump - reversing pump - roller-cell pump - roller vane pump - roots vacuum pump - rotary pump - rotary air pump - rotary-displacement pump - rotary fuel injection pump - rotary gear pump - rotary lobe pump - rotary piston lobe-type pump - rotary plunger pump - rotary vane-type pump - rotodynamic pump - roughing-down pump - roughing vacuum pump - rough vacuum pump - sand pump - scavenge pump - scavenging pump - scoop pump - screw pump - scrum pump - self-bleeding pump - self-priming pump - self-purifying diffusion pump - semirotary pump - servo pump - service pump - sewage pump - sewage water pump - shallow well pump - side channel pump - side suction pump - simplex pump - single-acting pump - single-acting hand pump - single-acting piston pump - single-cylinder pump - single-stage pump - sinking pump - sliding vane pump - sliding vane rotary pump - slime pump - sludge pump - sluice pump - slush pump - small capacity pump - sorption pump - sorption vacuum pump - spur gear pump - sputter ion pump - stage chamber pump - stand-by pump - start a pump - stationary pump - stationary concrete pump - steam pump - steering pump - stripping pump - sublimation pump - sublimation vacuum pump - submerged pump - submersible pump - subsurface pump - sucking pump - suction pump - suds pump - supercharging pump - supply pump - surge pump - swash-plate pump - swash-plate operated pump - tank pump - tar-and-residuum pump - test pump - thermal pump - three-cylinder pump - three-screw pump - tire pump - truck-mounted concrete pump - torque flow pump - transfer pump - trim pump - triplex pump - triplex plunger pump - trochoid pump - turbine pump - turbine-driven pump - turn on a pump - tyre pump - twin pump - two-cylinder pump - two-screw pump - two-stage pump - two-volume pump - unbalanced pump - unit construction pump - V-type pump - V-type piston pump - vacuum pump - valveless pump - vane pump - vane-type pump - vapor jet pump - variable capacity pump - variable-delivery pump - variable displacement pump - variable speed pump - variable volume pump - vee fuel injection pump - volute pump - water pump - water-jet pump - well pump - wet-air pump - wet motor pump - wet-pit pump - wide-spray fire pump - windmill pump - windshield washer pump - wing pump - work a pump -
104 exposure
показ; выставление; выставка; показ; демонстрация рекламы; воздействие на аудиторию; контакт (со средством рекламы или с самой рекламой); экспонирование; фотовыдержка; экспонометр♦ exposure per second (количество) кадров в секунду♦ ad-page exposure замечаемость, читаемость рекламы♦ advertising exposure рекламный контакт; показ; демонстрация♦ double exposure двойная экспозиция; кадр, снятый двукратной экспозицией; комбинированный кадр♦ interrupted photographic exposure прерванная экспозиция♦ masked exposure многократная экспозиция с маской и контрмаской кадра♦ motion picture exposure единичный кадр кинопленки♦ optical exposure освещенность♦ pattern exposure экспонирование для получения рисунка♦ post exposure дополнительная экспозиция♦ press exposure освещение в прессе♦ screen exposure копировка растра♦ shutter exposure продолжительное экспонирование (с помощью фотозатвора или обтуратора)♦ single exposure экспозиция отдельного квадрата♦ stepped exposure ступенчатое экспонирование♦ triple exposure тройная экспозиция♦ under exposure недоэкспонирование♦ wedged exposure ступенчатая экспозиция; экспозиция посредством оптического клина -
105 picture
иллюстрация; образ; изображение (оптическое или фотографическое); картина; рисунок; фотография; кинофильм; кинокадр; портрет; воплощение; олицетворение♦ picture only кинолента без фонограммы; раздельное позитивное изображение♦ audience picture фильм, предназначенный для широкой зрительской аудитории; кассовый фильм♦ coarse-grain picture крупнозернистое изображение♦ detail picture деталь (кинематографический план); крупный план♦ edit picture монтировать фильм♦ frozen picture стоп-кадр♦ low-key picture фотография или кадр в темных тонах♦ magic pictures диапозитивы♦ matte picture кашированное изображение; комбинированный кадр, снятый по способу дорисовки♦ motion picture (МР) кинофильм♦ press pictures фотографии для печати♦ sound motion picture звуковой (кино) фильм♦ split picture комбинированный кадр, снятый по методу многоразовой экспозиции с помощью каше♦ squashed picture сплющенное изображение♦ still picture неподвижное изображение; фотоснимок♦ story-telling picture говорящее без слов изображение♦ weather picture фотогигроскопическая копия (меняющая цвет в зависимости от влажности воздуха)♦ wide screen picture широкоэкранное изображение -
106 box bed
1. кровать в стене; кровать-альков2. складная кровать -
107 camp bed
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108 fly
1. n муха2. n энт. двукрылое или летающее насекомое3. n рыб. наживка4. n рыб. искусственная мушкаSpanish fly — шпанская мушка, шпанка
5. n разг. полёт; перелёт6. n разг. прыжок7. n ист. извозчичья пролётка8. n откидное полотнище9. n крылоthe wing of a fly is analogous to the wing of a bird — крыло мухи выполняет ту же функцию, что крыло птицы
10. n крыльчатка11. n длина12. n косица13. n театр. колосники14. n текст. бегун чесальной машины15. n текст. мотовилогульфик, ширинка
16. n текст. тех. маятник, балансир17. n текст. мор. картушка18. n текст. спорт. передача игроку, бегущему на чужую половину поля19. v летать; лететьthey flew up and up — они летели ввысь, они взмыли в вышину
fly off — отскакивать, отлетать
20. v ав. лететь, идти21. v пользоваться воздушным транспортом, лететьdid he go by train? — No, he flew — он поехал поездом? — Нет, полетел самолётом
22. v нестись, мчаться, лететь; спешить23. v развеваться24. v нестиto fly a flag — нести флаг, плавать под флагом
to fly the flag of a state — нести флаг государства, плавать под флагом государства
25. v спасаться бегством26. v улетучиться, исчезнутьmists flying before the morning sun — туман, рассеивающийся в лучах утреннего солнца
27. v слетать, срыватьсяfly under screen — летать "под шторкой"
28. v разг. опьянеть, напиться; одуреть от вина или наркотика; нанюхаться29. v амер. разг. пользоваться успехом или признанием30. v ударить, броситься в головуfly at — набрасываться; наброситься
31. v полигр. снимать с печатного пресса32. a сл. осмотрительный, хитрый33. a сл. подвижный, ловкий34. a сл. производящий впечатление, приятный, элегантныйСинонимический ряд:1. insect (noun) bug; gnat; horsefly; housefly; insect2. lure (noun) lure; spinner3. drift (verb) drift; float; hover4. escape (verb) abscond; break; break out; decamp; escape; flee; get away; run away; scape; skip5. glide (verb) elapse; glide; pass; sail; slip; wing6. hurry (verb) barrel; barrelhouse; beeline; bucket; bullet; haste; highball; hotfoot; hurry; hustle; retreat; rock; scour; skin; smoke; speed; stave; whirl; whish; whisk; whiz; zip7. navigate (verb) aviate; control; jet; maneuver; manoeuvre; navigate; operate; pilot; take off8. run (verb) bolt; bustle; dart; dash; flap; flee; fleet; flit; flutter; get out; hasten; make off; pelt; race; rocket; run; rush; scamper; scoot; scud; scurry; shoot; skedaddle; skim; skip; skirr; soar; sprint; sweep; take wing; waveАнтонимический ряд:dawdle; remain; return; sink; stay; walk -
109 neck
1. n шея2. n голова, жизнь3. n библ. выя4. n длина шеи лошади5. n шейная часть6. n горлышко7. n ворот; воротник8. n узкая часть предметаneck shroud — салфетка, накладываемая на шейную часть туши
9. n ножка10. n амер. местность11. n сл. наглость, нахальство12. n геогр. пролив13. n геогр. коса; перешеек14. n тех. кольцевая канавка15. n тех. шейка, цапфа16. n метал. боров17. n метал. горловина18. n метал. архит. шейка колонны под капителью19. n метал. геол. нэк; цилиндрический интрузивthrow him out neck and crop! — гоните его в шею!, чтобы духу его здесь не было!
20. v разг. целоваться и обниматься21. v свернуть голову; отрубить голову22. v удушить23. v суживать, делать более узким24. v суживатьсяСинонимический ряд:1. throat (noun) craw; esophagus; gorge; gullet; maw; throat2. behead (verb) behead; decapitate; decollate; guillotine; head -
110 newspaper
1. n газетаnewspaper English — газетный язык; речевой газетный стиль
semiweekly newspaper — газета, выходящая два раза в неделю
newspaper blackout — невыход газет; забастовка печатников
2. n редк. газетная бумагаСинонимический ряд:daily paper (noun) daily; daily journal; daily paper; gazette; journal; magazine; news; organ; paper; periodical; press; publication; review; tabloid -
111 prompt
1. n подсказка; напоминание2. n ком. день платежа; срок платежа; день сдачи товара и производства платежаprompt payment — немедленный платеж; своевременная уплата
3. a быстрый, проворный, исполнительный4. a немедленный; безотлагательный5. a ком. срочный, промптовый, немедленный6. adv разг. быстро7. adv разг. точно, ровно8. v побуждать; толкать9. v подсказывать; напоминать10. v внушать; возбуждатьa feeling prompted by hatred — чувство, внушённое ненавистью
11. v театр. суфлироватьСинонимический ряд:1. quick (adj.) apt; quick; ready2. timely (adj.) direct; early; immediate; instant; precise; punctual; rapid; timely3. cue (noun) cue; hint; spur4. hint (verb) advise; aid; assist; help; hint; propose; remind; suggest5. incite (verb) arouse; cause; excite; goad; incite; inspire; provoke; stimulate; stir6. induce (verb) argue into; bring around; convince; draw; draw in; draw on; get; induce; oversway; persuade; prevail on; prevail upon; procure; talk into; win over7. push (verb) admonish; compel; drive; force along; impel; push; shove8. spur (verb) bring on; precipitate; spur9. urge (verb) egg on; exhort; press; prick; prod; propel; sic; urgeАнтонимический ряд:delayed; discourage; late -
112 change
1. изменение; изменять2. переход; переходить3. превращение; превращать4. смена, замена; сменять, заменятьa change of heart — смена настроения; изменение отношения
control change — смена режима управления; смена операции
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113 imaging
1. воспроизведение изображений, репродуцирование2. формирование изображений; получение изображений3. визуализация4. получение зеркального изображенияimaging device — устройство, формирующее изображение
imaging suspension — суспензия, формирующая изображение
5. формирование изображения зеркаломphotoelectrophoretic imaging — воспроизведение изображения фотоэлектрическим способом, фотоэлектрофоретическая печать
screen imaging — формирование изображения на экране; проецирование изображения
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114 reader
1. читатель2. рецензент3. корректор4. считывающее устройствоreader element — считывающий элемент; считывающее устройство
5. читающая машина; читающее устройство; читальный аппаратReader in Geography — ридер, читающий географию
6. сборник текстов для чтения7. учебник для начальной школы8. программа чтенияcharacter reader — читающее устройство, машина для чтения знаков текста
computer output microform catalog reader — читающее устройство для каталогов, подготовленных методом микрофильмирования на выходе ЭВМ
9. читатель библиотеки10. читальный аппаратomnifont reader — устройство, читающее шрифты всех типов, универсальное читающее устройство
omnifont optical character reader — устройство, читающее шрифты всех типов, универсальное оптическое читающее устройство
optical character reader — оптическое читающее устройство, ОЧУ
optical character recognition reader — оптическое читающее устройство, ОЧУ
paper tape reader — считыватель перфоленты, перфосчитыватель
11. рецензент издательства12. редактор -
115 varnish
1. лак; лаковая плёнка; покрывать лаком, лакировать2. олифаfinishing varnish — отделочный лак; покровный лак
impregnating varnish — пропиточный лак, лак для пропитки
letterpress varnish — лак, используемый при травлении клише
overprint varnish — лакировальная олифа, покровный лак
press varnish — лак, используемый в печатной машине
3. синтетическая олифа4. лак на синтетических смолахfour-hour varnish — лак, высыхающий за четыре часа
applied varnish — покрыл лаком; покрытый лаком
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116 big
big [bɪg](a) (in size → car, hat, majority) grand, gros (grosse); (→ crowd, field, room) grand; (→ person) grand, fort;∎ the crowd got bigger la foule a grossi;∎ in big letters en (lettres) majuscules;∎ a big A un A majuscule;∎ to make sth bigger (garment, hole) agrandir;∎ the new wallpaper makes the room look bigger le nouveau papier peint agrandit la pièce;∎ we're not big eaters nous ne sommes pas de gros mangeurs;∎ to earn big money gagner gros;∎ advertising is where the big money is la publicité rapporte gros;∎ figurative he has a big head il a la grosse tête;∎ familiar why did you have to open your big mouth? tu ne pouvais pas la fermer, non?;∎ familiar she's too big for her boots or her breeches elle ne se prend pas pour n'importe qui(b) (in height) grand;∎ to get or to grow bigger grandir;∎ you're a big boy now tu es un grand garçon maintenant;∎ she's big enough to look after herself elle est assez grande pour se défendre∎ my big sister ma grande sœur(d) (as intensifier) grand, énorme;∎ he's just a big bully ce n'est qu'une grosse brute;∎ you're the biggest fool of the lot! c'est toi le plus bête de tous!(e) (important, significant → decision, problem) grand, important; (→ drop, increase) fort, important; (→ mistake) grave;∎ the big day le grand jour;∎ you've got a big day ahead of you tomorrow tu as une journée importante devant toi demain;∎ this is your big scene (of main character) la scène est à toi; (of minor character) c'est ta scène;∎ he's big in publishing, he's a big man in publishing c'est quelqu'un d'important dans l'édition;∎ we're onto something big! nous sommes sur une piste intéressante!;∎ familiar to be into sb/sth big time or in a big way être dingue de qn/qch;∎ familiar he's been doing drugs big time or in a big way depuis quelque temps il arrête pas de se droguer;∎ familiar it's going to cost them big time ça va leur revenir vachement cher;∎ familiar he messed up his driving test big time il s'est planté dans les grandes largeurs au permis;∎ familiar did you have fun? - big time! vous vous êtes bien amusés? - oui, vachement bien!;∎ familiar to be in the big time, to have made the big time être en haut de l'échelle, être le dessus du panier, être arrivé;∎ familiar to hit or to make or to reach the big time arriver, réussir;∎ familiar once they've had a taste of the big time une fois qu'ils ont goûté au succès;∎ familiar big deal! tu parles!;∎ familiar it's no big deal il n'y a pas de quoi en faire un plat!(f) (grandiose) grand;∎ he has very big ideas about the future il a de grands projets d'avenir;∎ don't get any big ideas about doing this yourself ne crois pas que tu vas pouvoir faire ça tout seul;∎ I've got big plans for you j'ai de grands projets pour toi;∎ you really do things in a big way tu ne fais pas les choses à moitié;∎ he went into politics in a big way il est entré dans la politique par la grande porte;∎ they entertain in a big way ils font les choses en grand quand ils reçoivent;∎ big words! ce sont de bien grands mots!(g) (generous) grand, généreux;∎ he has a big heart il a du cœur ou bon cœur;∎ he's a big spender c'est un grand dépensier;∎ ironic you know what he's like, the last of the big spenders! tu le connais, toujours à faire des frais;∎ ironic that's big of you! quelle générosité!∎ Japanese food is really big just now la cuisine japonaise est vraiment à la mode en ce moment∎ to be big on sth être fana de qch;∎ the company is big on research l'entreprise investit beaucoup dans la recherche2 adverb∎ he talks big il se vante, il fanfaronne;∎ to think big voir grand∎ their music goes over or down big with teenagers les adolescents adorent leur musique;∎ they made it big in the pop world ce sont maintenant des stars de la musique pop►► familiar the Big Apple = surnom donné à la ville de New York;Music big band big band m (grand orchestre de jazz typique des années 40-50);British familiar Stock Exchange the Big Bang = déréglementation de la Bourse de Londres en octobre 1986;Astronomy the big bang theory la théorie du big-bang ou big bang;big bank grande banque f, enseigne f bancaire;Big Ben Big Ben;Computing Big Blue = surnom de la société IBM;American Stock Exchange the big board = la Bourse de New York;Big Brother Big Brother;∎ Big Brother is watching you Big Brother vous surveille;Commerce big business (UNCOUNT) les grandes entreprises fpl;Zoology big cat fauve m, grand félin m;the big cats les fauves mpl, les grands félins mpl;familiar figurative big cheese gros bonnet m;big dipper (in fairground) montagnes fpl russes;British formerly Banking the Big Four = les quatre grandes banques anglaises (Lloyds, National Westminster, Barclays, Midland);Hunting big game gros gibier m;American pejorative Politics Big Government = gouvernement interventionniste sur le plan social;familiar figurative big gun gros bonnet m;∎ he's gone to the big house on l'a mis à l'ombre;∎ new product development is all about coming up with a Big Idea le développement de nouveaux produits démarre toujours avec une idée-force;British Press The Big Issue = hebdomadaire vendu au profit des sans-logis par ces derniers, ≃ le Réverbère;American Sport Big League (gen) première division f; (in baseball) = une des deux principales divisions de baseball professionnel aux États-Unis;American University familiar big man on campus = étudiant jouissant d'une certaine popularité grâce à ses exploits sportifs etc;Sport big match grand match m;big name grand nom m;British familiar figurative big noise gros bonnet m;Cinema the big screen le grand écran, le cinéma;familiar figurative big shot gros bonnet m;∎ he thinks he's a real big shot il croit qu'il est vraiment quelqu'un;familiar figurative the big stick le bâton, la force;big stick diplomacy diplomatie f musclée;American Sport the Big Ten = équipes sportives universitaires du Mid West, réputées de très haut niveau;Cars the Big Three = les trois principaux constructeurs automobiles américains (General Motors, Ford, Chrysler);Anatomy big toe gros orteil m;familiar figurative big wheel gros bonnet mⓘ BIG BEN Nom de la cloche de la Tour de l'horloge à Westminster, souvent donné à tort à la tour elle-même. Elle est considérée comme un des monuments principaux de Londres.ⓘ Big brother is watching you Cette formule ("Big Brother vous surveille") est tirée du roman de George Orwell 1984, dans lequel Big Brother personnifie l'état tout-puissant et omniprésent. Le terme "Big Brother" est entré dans la langue pour décrire tout état totalitaire, et l'expression Big Brother is watching you s'utilise souvent sur le mode humoristique à propos d'un gouvernement ou de tout autre forme d'autorité perçus comme impersonnels et envahissants. -
117 inset
(a) (detail, map, diagram) insérer en encadré;∎ town plans are inset in the main map des plans de ville figurent en encadrés sur la carte principale(c) Typography rentrer2 noun∎ lace inset incrustation f de dentelle►► Sewing inset pocket poche f couture -
118 Alexanderson, Ernst Frederik Werner
[br]b. 25 January 1878 Uppsala, Swedend. ? May 1975 Schenectady, New York, USA[br]Swedish-American electrical engineer and prolific radio and television inventor responsible for developing a high-frequency alternator for generating radio waves.[br]After education in Sweden at the High School and University of Lund and the Royal Institution of Technology in Stockholm, Alexanderson took a postgraduate course at the Berlin-Charlottenburg Engineering College. In 1901 he began work for the Swedish C \& C Electric Company, joining the General Electric Company, Schenectady, New York, the following year. There, in 1906, together with Fessenden, he developed a series of high-power, high-frequency alternators, which had a dramatic effect on radio communications and resulted in the first real radio broadcast. His early interest in television led to working demonstrations in his own home in 1925 and at the General Electric laboratories in 1927, and to the first public demonstration of large-screen (7 ft (2.13 m) diagonal) projection TV in 1930. Another invention of significance was the "amplidyne", a sensitive manufacturing-control system subsequently used during the Second World War for controlling anti-aircraft guns. He also contributed to developments in electric propulsion and radio aerials.He retired from General Electric in 1948, but continued television research as a consultant for the Radio Corporation of America (RCA), filing his 321st patent in 1955.[br]Principal Honours and DistinctionsInstitution of Radio Engineers Medal of Honour 1919. President, IERE 1921. Edison Medal 1944.BibliographyPublications relating to his work in the early days of radio include: "Magnetic properties of iron at frequencies up to 200,000 cycles", Transactions of the American Institute of Electrical Engineers (1911) 30: 2,443."Transatlantic radio communication", Transactions of the American Institute of ElectricalEngineers (1919) 38:1,269.The amplidyne is described in E.Alexanderson, M.Edwards and K.Boura, 1940, "Dynamo-electric amplifier for power control", Transactions of the AmericanInstitution of Electrical Engineers 59:937.Further ReadingE.Hawkes, 1927, Pioneers of Wireless, Methuen (provides an account of Alexanderson's work on radio).J.H.Udelson, 1982, The Great Television Race: A History of the American Television Industry 1925–1941, University of Alabama Press (provides further details of his contribution to the development of television).KFBiographical history of technology > Alexanderson, Ernst Frederik Werner
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119 Dickinson, John
SUBJECT AREA: Paper and printing[br]b. 29 March 1782d. 11 January 1869 London, England[br]English papermaker and inventor of a papermaking machine.[br]After education at a private school, Dickinson was apprenticed to a London stationer. In 1806 he started in business as a stationer, in partnership with George Longman; they transferred to 65 Old Bailey, where the firm remained until their premises were destroyed during the Second World War. In order to secure the supply of paper and be less dependent on the papermakers, Dickinson turned to making paper on his own account. In 1809 he acquired Apsley Mill, near Hemel Hempstead on the river Gade in Hertfordshire. There, he produced a new kind of paper for cannon cartridges which, unlike the paper then in use, did not smoulder, thus reducing the risk of undesired explosions. The new paper proved very useful during the Napoleonic War.Dickinson developed a continuous papermaking machine about the same time as the Fourdrinier brothers, but his worked on a different principle. Instead of a continuous flat wire screen, Dickinson used a wire-covered cylinder which dipped into the dilute pulp as it revolved. A felt-covered roller removed the layer of wet pulp, which was then subjected to drying, as in the Fourdrinier machine. The latter was first in use at Frogmore, just upstream from Apsley Mill on the river Gade. Dickinson patented his machine in 1809 and claimed that it was superior for some kinds of paper. In feet, both types of machine have survived, in much enlarged and modified form: the Fourdrinier for general papermaking, the Dickinson cylinder for the making of board. In 1810 Dickinson acquired the nearby Nash Mill, and over the years he extended the scope of his papermaking business, introducing many technical improvements. Among his inventions was a machine to paste together continuous webs of paper to form cardboard. Another, patented in 1829, was a process for incorporating threads of cotton, flax or silk into the body of the paper to make forgery more difficult. He became increasingly prosperous, overcoming labour disputes with unemployed hand-papermakers. and lawsuits against a canal company which threatened the water supply to his mills. Dickinson was the first to use percolation gauges to predict river flow, and his work on water supply brought him election to a Fellowship of the Royal Society in 1845.[br]Principal Honours and DistinctionsFRS 1845.Further ReadingR.H.Clapperton, 1967, The Paper-making Machine, Oxford: Pergamon Press, pp. 331–5 (provides a biography and full details of Dickinson's inventions).LRD -
120 Edison, Thomas Alva
SUBJECT AREA: Architecture and building, Automotive engineering, Electricity, Electronics and information technology, Metallurgy, Photography, film and optics, Public utilities, Recording, Telecommunications[br]b. 11 February 1847 Milan, Ohio, USAd. 18 October 1931 Glenmont[br]American inventor and pioneer electrical developer.[br]He was the son of Samuel Edison, who was in the timber business. His schooling was delayed due to scarlet fever until 1855, when he was 8½ years old, but he was an avid reader. By the age of 14 he had a job as a newsboy on the railway from Port Huron to Detroit, a distance of sixty-three miles (101 km). He worked a fourteen-hour day with a stopover of five hours, which he spent in the Detroit Free Library. He also sold sweets on the train and, later, fruit and vegetables, and was soon making a profit of $20 a week. He then started two stores in Port Huron and used a spare freight car as a laboratory. He added a hand-printing press to produce 400 copies weekly of The Grand Trunk Herald, most of which he compiled and edited himself. He set himself to learn telegraphy from the station agent at Mount Clements, whose son he had saved from being run over by a freight car.At the age of 16 he became a telegraphist at Port Huron. In 1863 he became railway telegraphist at the busy Stratford Junction of the Grand Trunk Railroad, arranging a clock with a notched wheel to give the hourly signal which was to prove that he was awake and at his post! He left hurriedly after failing to hold a train which was nearly involved in a head-on collision. He usually worked the night shift, allowing himself time for experiments during the day. His first invention was an arrangement of two Morse registers so that a high-speed input could be decoded at a slower speed. Moving from place to place he held many positions as a telegraphist. In Boston he invented an automatic vote recorder for Congress and patented it, but the idea was rejected. This was the first of a total of 1180 patents that he was to take out during his lifetime. After six years he resigned from the Western Union Company to devote all his time to invention, his next idea being an improved ticker-tape machine for stockbrokers. He developed a duplex telegraphy system, but this was turned down by the Western Union Company. He then moved to New York.Edison found accommodation in the battery room of Law's Gold Reporting Company, sleeping in the cellar, and there his repair of a broken transmitter marked him as someone of special talents. His superior soon resigned, and he was promoted with a salary of $300 a month. Western Union paid him $40,000 for the sole rights on future improvements on the duplex telegraph, and he moved to Ward Street, Newark, New Jersey, where he employed a gathering of specialist engineers. Within a year, he married one of his employees, Mary Stilwell, when she was only 16: a daughter, Marion, was born in 1872, and two sons, Thomas and William, in 1876 and 1879, respectively.He continued to work on the automatic telegraph, a device to send out messages faster than they could be tapped out by hand: that is, over fifty words per minute or so. An earlier machine by Alexander Bain worked at up to 400 words per minute, but was not good over long distances. Edison agreed to work on improving this feature of Bain's machine for the Automatic Telegraph Company (ATC) for $40,000. He improved it to a working speed of 500 words per minute and ran a test between Washington and New York. Hoping to sell their equipment to the Post Office in Britain, ATC sent Edison to England in 1873 to negotiate. A 500-word message was to be sent from Liverpool to London every half-hour for six hours, followed by tests on 2,200 miles (3,540 km) of cable at Greenwich. Only confused results were obtained due to induction in the cable, which lay coiled in a water tank. Edison returned to New York, where he worked on his quadruplex telegraph system, tests of which proved a success between New York and Albany in December 1874. Unfortunately, simultaneous negotiation with Western Union and ATC resulted in a lawsuit.Alexander Graham Bell was granted a patent for a telephone in March 1876 while Edison was still working on the same idea. His improvements allowed the device to operate over a distance of hundreds of miles instead of only a few miles. Tests were carried out over the 106 miles (170 km) between New York and Philadelphia. Edison applied for a patent on the carbon-button transmitter in April 1877, Western Union agreeing to pay him $6,000 a year for the seventeen-year duration of the patent. In these years he was also working on the development of the electric lamp and on a duplicating machine which would make up to 3,000 copies from a stencil. In 1876–7 he moved from Newark to Menlo Park, twenty-four miles (39 km) from New York on the Pennsylvania Railway, near Elizabeth. He had bought a house there around which he built the premises that would become his "inventions factory". It was there that he began the use of his 200- page pocket notebooks, each of which lasted him about two weeks, so prolific were his ideas. When he died he left 3,400 of them filled with notes and sketches.Late in 1877 he applied for a patent for a phonograph which was granted on 19 February 1878, and by the end of the year he had formed a company to manufacture this totally new product. At the time, Edison saw the device primarily as a business aid rather than for entertainment, rather as a dictating machine. In August 1878 he was granted a British patent. In July 1878 he tried to measure the heat from the solar corona at a solar eclipse viewed from Rawlins, Wyoming, but his "tasimeter" was too sensitive.Probably his greatest achievement was "The Subdivision of the Electric Light" or the "glow bulb". He tried many materials for the filament before settling on carbon. He gave a demonstration of electric light by lighting up Menlo Park and inviting the public. Edison was, of course, faced with the problem of inventing and producing all the ancillaries which go to make up the electrical system of generation and distribution-meters, fuses, insulation, switches, cabling—even generators had to be designed and built; everything was new. He started a number of manufacturing companies to produce the various components needed.In 1881 he built the world's largest generator, which weighed 27 tons, to light 1,200 lamps at the Paris Exhibition. It was later moved to England to be used in the world's first central power station with steam engine drive at Holborn Viaduct, London. In September 1882 he started up his Pearl Street Generating Station in New York, which led to a worldwide increase in the application of electric power, particularly for lighting. At the same time as these developments, he built a 1,300yd (1,190m) electric railway at Menlo Park.On 9 August 1884 his wife died of typhoid. Using his telegraphic skills, he proposed to 19-year-old Mina Miller in Morse code while in the company of others on a train. He married her in February 1885 before buying a new house and estate at West Orange, New Jersey, building a new laboratory not far away in the Orange Valley.Edison used direct current which was limited to around 250 volts. Alternating current was largely developed by George Westinghouse and Nicola Tesla, using transformers to step up the current to a higher voltage for long-distance transmission. The use of AC gradually overtook the Edison DC system.In autumn 1888 he patented a form of cinephotography, the kinetoscope, obtaining film-stock from George Eastman. In 1893 he set up the first film studio, which was pivoted so as to catch the sun, with a hinged roof which could be raised. In 1894 kinetoscope parlours with "peep shows" were starting up in cities all over America. Competition came from the Latham Brothers with a screen-projection machine, which Edison answered with his "Vitascope", shown in New York in 1896. This showed pictures with accompanying sound, but there was some difficulty with synchronization. Edison also experimented with captions at this early date.In 1880 he filed a patent for a magnetic ore separator, the first of nearly sixty. He bought up deposits of low-grade iron ore which had been developed in the north of New Jersey. The process was a commercial success until the discovery of iron-rich ore in Minnesota rendered it uneconomic and uncompetitive. In 1898 cement rock was discovered in New Village, west of West Orange. Edison bought the land and started cement manufacture, using kilns twice the normal length and using half as much fuel to heat them as the normal type of kiln. In 1893 he met Henry Ford, who was building his second car, at an Edison convention. This started him on the development of a battery for an electric car on which he made over 9,000 experiments. In 1903 he sold his patent for wireless telegraphy "for a song" to Guglielmo Marconi.In 1910 Edison designed a prefabricated concrete house. In December 1914 fire destroyed three-quarters of the West Orange plant, but it was at once rebuilt, and with the threat of war Edison started to set up his own plants for making all the chemicals that he had previously been buying from Europe, such as carbolic acid, phenol, benzol, aniline dyes, etc. He was appointed President of the Navy Consulting Board, for whom, he said, he made some forty-five inventions, "but they were pigeonholed, every one of them". Thus did Edison find that the Navy did not take kindly to civilian interference.In 1927 he started the Edison Botanic Research Company, founded with similar investment from Ford and Firestone with the object of finding a substitute for overseas-produced rubber. In the first year he tested no fewer than 3,327 possible plants, in the second year, over 1,400, eventually developing a variety of Golden Rod which grew to 14 ft (4.3 m) in height. However, all this effort and money was wasted, due to the discovery of synthetic rubber.In October 1929 he was present at Henry Ford's opening of his Dearborn Museum to celebrate the fiftieth anniversary of the incandescent lamp, including a replica of the Menlo Park laboratory. He was awarded the Congressional Gold Medal and was elected to the American Academy of Sciences. He died in 1931 at his home, Glenmont; throughout the USA, lights were dimmed temporarily on the day of his funeral.[br]Principal Honours and DistinctionsMember of the American Academy of Sciences. Congressional Gold Medal.Further ReadingM.Josephson, 1951, Edison, Eyre \& Spottiswode.R.W.Clark, 1977, Edison, the Man who Made the Future, Macdonald \& Jane.IMcN
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