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61 press
press [pres]1. nouna. ( = reporting, journalists collectively) presse fa. [+ button, switch, accelerator] appuyer sur ; ( = squeeze) [+ sb's hand] serrer• as the crowd moved back he found himself pressed against a wall quand la foule a reculé il s'est trouvé acculé contre un murb. [+ grapes, olives, flowers] presserc. ( = iron) repasser• to press sb for payment/an answer presser qn de payer/de répondre• the church hall was pressed into service as a school la salle paroissiale a été réquisitionnée pour servir d'école( = exert pressure with hand) appuyer ; [weight, burden] peser ; [debts, troubles] peser ( on sb à qn)4. compounds[campaign, card] de presse• to press-gang sb into doing sth faire pression sur qn pour qu'il fasse qch ► press officer noun attaché (e) m(f) de presse• the White House press secretary le porte-parole de la Maison-Blanche ► press stud noun (British) bouton-pression m► press ahead, press on intransitive verb(in work, journey) continuer* * *[pres] 1.1)the press —
to get a good/bad press — lit, fig avoir bonne/mauvaise presse
2) (also printing press) presse fat ou in (the) press — sous presse
3) ( publishing house) maison f d'éditon; ( print works) imprimerie f4) ( device for flattening) presse f5) ( act of pushing) pression f6) ( with iron) repassage m7) ( crowd) foule f (of de)2.noun modifier [ acclaim, freedom, criticism] de la presse; [ campaign, photo, photographer] de presse; [ announcement, advertising] par voie de presse3.press story —
transitive verb1) ( push) appuyer surto press something into — enfoncer quelque chose dans [clay, mud, ground, pillow]
2) ( apply)3) ( squeeze) presser [fruit, flower]; serrer [arm, hand, person]4) ( iron) repasser [clothes]5) ( urge) faire pression sur [person]; insister sur [point]; mettre [quelque chose] en avant [matter, issue]; défendre [quelque chose] avec insistance [case]when pressed, he admitted that... — quand on a insisté, il a reconnu que...
6) Technology former [shape, object]; presser [record, CD]; emboutir [steel, metal, car body]4.1) (push with hand, foot, object)5.to press oneself against — se plaquer contre [wall]; se presser contre [person]
Phrasal Verbs:- press on -
62 medium
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63 landscape
landscape1 v (jarg) ADMIN Bürolandschaft entwerfen landscape2 1. COMP Querformat n; Langformat n (document layout); 2. MEDIA Querformat n (print); 3. S&M Querformat n (advertising) -
64 ROP
ROP (Abk. für run of paper) 1. MEDIA Papierverlauf m (print run); 2. S&M Anzeigenplatzierung f nach Wahl des Verlegers (advertising) -
65 run of paper
run of paper (ROP) 1. MEDIA Papierverlauf m (print run); 2. S&M Ausgabe f einer Zeitung (advertising)Englisch-Deutsch Fachwörterbuch der Wirtschaft > run of paper
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66 poster
MARKETING afficheposter advertising publicité f par affichage, publicité par voie d'affiches;poster campaign campagne f d'affichageBartle Bogle Hegarty (BBH) has developed a poster campaign for the internet-based company that brings modern and contemporary art into mainstream life by portraying it in everyday situations. One poster features a Damien Hirst limited edition print.
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67 calendar
n1) календарь2) список ценных бумаг, предлагаемых к продаже
- advertising calendar
- appointments calendar
- exhibition calendar
- fair calendar
- issuing calendar
- calendar of activities
- print a calendarEnglish-russian dctionary of contemporary Economics > calendar
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68 copy
1. n экземпляр2. n копия; дубликатtypewriter copy — машинописный экземпляр; машинописная копия
pirated copy — контрафактный экземпляр; контрафактная копия
hard copy display — дисплей, изготовляющий печатную копию
3. n микрофотокопия; ксерокопия4. n репродукция или копия5. n рукописьcopy writer — редактор, готовящий рукопись для печати
manuscript copy — рукописный экземпляр, рукопись
6. n материал для печатания7. n текст рекламного объявления8. n образец, с которого снимается копия9. n пропись10. n штука11. n юр. ист. копия протокола манориального суда об условиях аренды12. v снимать копию; копировать; воспроизводитьoptical copy — копия, полученная проекционным способом
13. v переписывать, списывать14. v подражать, следовать образцу, имитироватьСинонимический ряд:1. counterfeit (noun) counterfeit; fake; forgery2. image (noun) image; likeness3. imitation (noun) ersatz; image; imitation; issue; manifold; photostat; print; simulacrum; simulation; tracery4. manuscript (noun) manuscript; story; text; transcript5. model (noun) archetype; exemplar; model; original; paragon; prototype; standard; stereotype6. reproduction (noun) carbon; carbon copy; ditto; duplicate; facsimile; reduplication; replica; replication; reproduction7. clone (verb) clone8. ditto (verb) ditto; mimeograph; photostat9. illustrate (verb) embody; epitomise; epitomize; illustrate; personify; prefigure; typify10. imitate (verb) ape; duplicate; engross; imitate; manifold; mime; mimic; reduplicate; replicate; trace11. model (verb) emulate; follow; model; pattern12. reproduce (verb) cartoon; counterfeit; delineate; depict; forge; paraphrase; picture; portray; represent; reproduce13. exactly (other) exactly; precisely; textually; verbatim; word for wordАнтонимический ряд:create; model; original; originate; pattern; prototype -
69 medium
1. средство; способ2. вещество; среда3. тело4. связующее вещество5. носитель6. агент; посредник7. брит. формат писчей, печатной и упаковочной бумаги 45,7?58,4 см; формат чертёжной бумаги 41,2?55,9 смmedium post — формат писчей бумаги,1Х57,1 см
8. растворительmedium and half — формат бумаги 61?76,2 см
9. формат писчей бумаги 21,2?27,3 см10. формат чертёжной бумаги 22,8?29,2 смmedium 8vo — формат писчей бумаги 13,6?21,2 см
communication medium — средство информации; средство связи
double medium — формат писчей и печатной бумаги 58,4?91,4 см
11. учебное пособие12. средство обученияelectrophotographic recording medium — носитель электрофотографического изображения; электрофотографический регистрирующий материал
electrostatic record medium — носитель электростатического изображения; электростатический регистрирующий материал
micrographic medium — микроноситель, микроформа; среда для микрографии
pressure sensitive transfer medium — копировальный материал, чувствительный к давлению
quad medium — формат печатной бумаги 96,5?121,8 см
record medium — материал для регистрации, материал, на который переносится изображение
small medium — формат писчей бумаги 44,4?55,8 см
tape medium — перфоленточный носитель, перфолента
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70 press
A n1 the press, the Press (+ v sg ou pl) la presse f ; in the press dans la presse ; to get a good/bad press lit, fig avoir bonne/mauvaise presse ;2 ( also printing press) presse f ; to come off the press sortir des presses ; to go to press être mis sous presse ; at ou in (the) press sous presse ; to pass sth for press donner le bon à tirer à qch ; at the time of going to press à l'heure où nous mettons or mettions sous presse ;3 ( publishing house) maison f d'éditon ; ( print works) imprimerie f ; the University Press les Presses fpl Universitaires ; the Starlight Press les Éditions Starlight ;5 ( act of pushing) pression f ; to give sth a press appuyer sur qch ; at the press of a button en appuyant sur un bouton ;7 ( crowd) foule f (of de) ;B modif [acclaim, freedom, criticism] de la presse ; [campaign, photo, photographer] de presse ; [announcement, advertising] par voie de presse ; press story, press report reportage m.C vtr1 ( push) appuyer sur [button, switch, pedal] ; to press sth in enfoncer qch ; press the pedal right down appuie à fond sur la pédale ; press the switch down pousse l'interrupteur vers le bas ; to press sth into enfoncer qch dans [clay, mud, ground] ; to press sth into place appuyer sur qch pour le mettre en place ; to press a lid onto sth mettre le couvercle de qch ; to press sth into sb's hand glisser qch dans la main de qn ;2 ( apply) to press one's nose/face against sth coller son nez/visage contre qch ; to press a blotter/cloth onto sth appliquer un buvard/chiffon sur qch ; to press a stamp/a label onto sth apposer un timbre/une étiquette sur qch ; to press one's hands to one's ears se plaquer les mains contre les oreilles ; to press the receiver to one's ear mettre l'écouteur contre son oreille ; to press one's face into the pillow enfoncer son visage dans l'oreiller ; to press one's knees together serrer les genoux ; to press two objects together presser deux objets l'un contre l'autre ;3 ( squeeze) presser [fruit, flower] ; serrer [arm, hand, person] ; to press sb to one presser qn contre soi ; to press sb to one's bosom presser qn contre son cœur ; to press the soil flat aplanir or niveler le sol ; to press clay into shape modeler de l'argile ;5 ( urge) faire pression sur [person] ; insister sur [point] ; mettre [qch] en avant [matter, issue] ; défendre [qch] avec insistance [case] ; to press sb to do presser qn de faire ; to press sb for action presser qn d'agir ; to press sb into a role forcer qn à jouer un rôle ; to press sb into doing forcer qn à faire ; I must press you for an answer je dois avoir une réponse ; when pressed, he admitted that… quand on a insisté, il a reconnu que… ; to press a point insister ; to press one's suit† faire une cour insistante ;6 Tech former [shape, object] ; presser [record, CD] ; emboutir [steel, metal, car body] ; pressed steel acier embouti ; to press out pieces reproduire des pièces par pression ;8 Sport soulever [weight] ;9 Hist ( as torture) soumettre [qn] au supplice de l'écrasement.D vi1 (push with hand, foot, object) to press down appuyer ; to press (down) on, to press against appuyer sur [pedal, surface] ; the blankets are pressing (down) on my leg les couvertures pèsent sur ma jambe ; her guilt pressed down on her sa culpabilité lui pesait ;2 (throng, push with body) [crowd, person] se presser (against contre ; around autour de ; forward vers l'avant) ; to press through the entrance se presser à l'entrée ; to press through the crowd se frayer un chemin à travers la foule.■ press ahead aller de l'avant ; to press ahead with [sth] faire avancer [reform, plan, negotiations].■ press for:▶ press for [sth] faire pression pour obtenir [change, support, release] ; to be pressed for sth ne pas avoir beaucoup de qch.■ press on:▶ press on1 ( on journey) continuer ; to press on through the rain continuer sous la pluie ;2 ( carry on) aller de l'avant ; to press on regardless continuer malgré tout ;3 (move on, keep moving) fig passer à la suite ; let's press on to the next item passons au point suivant ; to press on with faire avancer [reform, plan, negotiation, agenda] ; passer à [next item] ;▶ press [sth] on sb forcer qn à prendre [gift, food, drink]. -
71 space
A n1 ¢ ( room) place f, espace m ; to take up a lot of space prendre or occuper beaucoup de place ; to make space for sb/sth faire de la place pour qn/qch ; a car with plenty of luggage space une voiture avec beaucoup de place or d'espace pour les bagages ; there is ample space for parking il n'y a aucun problème de stationnement ; to buy/sell (advertising) space in a newspaper acheter/vendre des espaces publicitaires dans un journal ; to give sb space fig laisser de la liberté à qn ; to need (one's own) space avoir besoin de liberté ; to invade sb's (personal) space empiéter sur l'espace vital de qn ;2 ∁ (gap, blank area) gen espace m (between entre) ; Mus interligne m ; Print (between letters, words) espace f ; ( between lines) interligne m, espace m ; there is a space of ten centimetres between… il y a un espace de dix centimètres entre… ; enclosed spaces les espaces fermés ; in the space provided ( on application form etc) dans l'espace prévu à cet effet, dans la case prévue à cet effet ; ‘watch this space!’ ‘à suivre’ ;3 ∁ ( area of land) espace m ; open spaces espaces mpl libres ; the freedom of the wide open spaces la liberté des grands espaces ;4 ( interval of time) intervalle m ; after a space of fifteen minutes/two weeks après un intervalle de quinze minutes/deux semaines ; in ou within the space of five minutes/a week en l'espace de cinq minutes/d'une semaine ; in a short space of time en très peu de temps ;5 Aerosp, Phys espace m ; the exploration of space, space exploration l'exploration de l'espace or du cosmos.to stare into space regarder dans le vide or l'espace.■ space out:▶ to space out [sth], space [sth] out espacer [objects, rows, words, visits, events] ; échelonner [payments] ; to space out one's days off throughout the year répartir ses jours de congé sur toute l'année. -
72 external communication
Gen Mgtthe exchange of information and messages between an organization and other organizations, groups, or individuals outside the formal structure of the organization. The goals of external communication are to facilitate cooperation with groups such as suppliers, investors, and shareholders, and to present a favorable image of an organization and its products or services to potential and actual customers and to society at large. A variety of channels may be used for external communication including face-to-face meetings, print or broadcast media, and electronic communication technologies such as the Internet. External communication includes the fields of PR, media relations, advertising, and marketing management. -
73 ambush marketing channels
каналы теневого маркетинга
К основным каналам распространения теневого маркетинга относятся электронные и печатные СМИ; уличная реклама; распространение нелицензированной или контрафактной продукции через уличные торговые точки и магазины; прямые почтовые рассылки.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing channels
Common distribution channels for ambush marketing include electronic and print media; outdoor advertising; street vendor or retail sale of unauthorized or counterfeit product; direct mail, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ambush marketing channels
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