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21 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
22 savoir
savoir [savwaʀ]➭ TABLE 321. transitive verba. to know• je ne savais quoi or que dire/faire I didn't know what to say/do• oui, je (le) sais yes, I know• je crois savoir que... I believe that...• il ment -- qu'en savez-vous ? he is lying -- how do you know?• il nous a fait savoir que... he let us know that...• tu en sais, des choses (inf) you certainly know a thing or two, don't you!• qui sait ? who knows?• tu veux celui-ci ou celui-là, faudrait savoir ! (inf) do you want this one or that one, make up your mind, will you?• je sais bien, mais... I know, but...• il y a je ne sais combien de temps qu'il ne l'a vue I don't know how long it is since he last saw herb. (avec infinitif) ( = être capable de) to know how to• sans le savoir ( = sans s'en rendre compte) without knowing ; ( = sans le faire exprès) unwittingly2. masculine noun* * *
I
1. savwaʀ1) ( connaître) to know [vérité, réponse]elle en sait plus/moins que moi — she knows more/less about it than I do
va or allez savoir!, qui sait! — who knows!
est-ce que je sais, moi! — how should I know!
reste à savoir si — it remains to be seen if ou whether
ne savoir que faire pour... — to be at a loss as to how to...
on croit savoir qu'elle est à Paris — she is understood ou thought to be in Paris
sache qu'il t'a menti — I'm telling you, he was lying
la personne que vous savez, qui vous savez — you-know-who
tu viens ou pas, il faudrait savoir! — are you coming or not? make your mind up!
si tu savais or tu ne peux pas savoir comme je suis content! — you can't imagine how happy I am!
2) ( être capable de)savoir faire — to be able to do, to know how to do
je sais conduire/nager/taper à la machine — I can drive/swim/type
3) Belgicisme ( pouvoir)
2.
se savoir verbe pronominal1) ( être connu)2) ( être conscient d'être)
3.
à savoir locution adverbiale that is to say••
II savwaʀnom masculin1) ( érudition) learning2) ( science) knowledge3) ( culture) body of knowledge* * *savwaʀ1. vt1) (avoir connaissance de) to knowJe ne sais pas où il est allé. — I don't know where he's gone.
Nous ne savons pas s'il est bien arrivé. — We don't know if he's arrived safely.
Tu savais que Canberra était la capitale de l'Australie? — Did you know that Canberra was the capital of Australia?
Il ne sait pas ce qu'il va faire ce week-end. — He doesn't know what he's going to do this weekend.
je crois savoir que... — I believe that...
faire savoir qch à qn — to inform sb about sth, to let sb know sth
sans le savoir — unknowingly, unwittingly
2) (= être capable de)3) (= imaginer)il est petit: tu ne peux pas savoir! — you won't believe how small he is!
2. nm* * *savoir verb table: savoirA nm1 ( érudition) learning ¢; le savoir désintéressé learning for its own sake; un grand savoir great learning;2 ( science) knowledge ¢; le savoir médical medical knowledge; le savoir et l'expérience knowledge and experience; les savoirs et les savoir-faire knowledge and know-how;3 ( culture) body ¢ of knowledge; transmettre un savoir to pass on a body of knowledge.B vtr1 ( connaître) to know [vérité, réponse]; savoir son texte to know one's lines; savoir qch par cœur to know sth by heart; savoir que to know (that); je sais qu'elle est pauvre I know she's poor; vous n'êtes pas sans savoir que you are no doubt aware that; elle sait bien que she knows very well (that); je la savais triste I knew she was miserable; savoir quand/pourquoi to know when/why; savoir qui/ce que to know who/what; savoir combien il est difficile de faire to know how difficult it is to do; on ne sait où elle est nobody knows where she is; tu sais ce que tu veux, ou non? do you know what you want or don't you?; ne l'écoute pas, elle ne sait plus ce qu'elle dit take no notice, she doesn't know what she's saying; savoir qch sur qn to know sth about sb; ne rien savoir de qch to know nothing about sth; il ne sait rien de or sur moi he doesn't know anything about me, he knows nothing about me; elle en sait plus/moins que moi she knows more/less about it than I do; il n'en saura rien he'll never know (about it); je n'en sais rien I don't know; la douleur, elle en sait quelque chose she knows what pain is; c'est vrai, tu sais that's true, you know; va or allez savoir!, qui sait! who knows!; on ne sait jamais you never know; si seulement j'avais su if only I'd known; je (le) sais bien I know; est-ce que je sais, moi! how should I know!; il est parti pour la raison que tu sais you know very well why he left; elle n'a rien voulu savoir she just didn't want to know; fais-moi savoir si let me know if; parler sans savoir to talk about things one knows nothing about; sans le savoir without knowing (it); c'est faux, (pour autant) que je sache as far as I know, it's not true; pas que je sache not as far as I know; elle a fait savoir que she let it be known that; elle nous a fait savoir que she informed us that; je ne veux pas le savoir I don't want to know; comment l'as-tu su? how did you find out?; je l'ai su par elle she told me about it; savoir le chinois to know Chinese; bien savoir le japonais to have a good knowledge of Japanese; quelque chose qu'il sait être douloureux something he knows is painful ou to be painful; on la savait riche she was known to be rich; reste à savoir si it remains to be seen if ou whether; ne savoir que faire pour… to be at a loss as to how to…; on croit savoir qu'elle est à Paris she is understood ou thought to be in Paris; on ne leur savait pas d'ennemis they had no known enemies; sachant que given that; sache qu'il t'a menti/que j'avais raison I'm telling you, he was lying/I was right; sachez que fumer est interdit dans le bureau you should know that smoking is forbidden in the office; il a menti, et que sais-je encore! he told lies, and goodness knows GB ou who knows what else!; la personne que vous savez, qui vous savez you-know-who; je ne sais quel journaliste some journalist or other; je ne sais qui somebody or other; tu viens ou pas, il faudrait savoir! are you coming or not? make your mind up!; on va avoir une augmentation ou pas, il faudrait savoir! are we getting more money or not? let's get it straight!; elle a je ne sais combien de tableaux she's got who knows how many pictures; si tu savais or tu ne peux pas savoir comme je suis content! you can't imagine how happy I am!; tu en sais des choses! you really know a thing or two!; ⇒ vieillesse;2 ( être capable de) savoir faire to be able to do, to know how to do; savoir comment faire to know how to do; je sais conduire/nager/taper à la machine I can drive/swim/type; je sais parler espagnol I can speak Spanish; il ne sait pas dire non he can't say no; savoir pardonner to be able to forgive; savoir écouter to be a good listener; elle sait bien/mal expliquer she's good/bad at explaining things; il a su nous parler he was able to talk to us; il a su la comprendre he understood her; on ne saurait tout prévoir one cannot foresee everything; je ne saurais vous dire pourquoi I really can't say why; on ne saurait mieux dire I couldn't have put it better myself; elle sait y faire avec les enfants she's good with children; elle sait y faire avec les hommes she knows how to handle men; il pleurait tout ce qu'il savait he cried and cried;3 Belg ( pouvoir) je ne sais pas soulever la valise I can't lift the suitcase; on ne sait pas savoir ce qui va se passer it's impossible to know what will happen.C se savoir vpr1 ( être connu) ça se saurait people would know about that; à la campagne, tout se sait in the country, people get to know all that goes on; tout se sait ici people get to know everything in this place; cela a fini par se savoir word got around, it got out in the end; ça s'est su tout de suite word immediately got around;2 ( être conscient d'être) se savoir aimé to know one is loved; se savoir perdu to know one is done for.D v impers ( pouvoir) il ne saurait en être question it's completely out of the question; il ne saurait y avoir de démocratie sans égalité there can be no democracy without equality.E à savoir loc adv that is to say; dans deux jours, à savoir lundi in two days, that is to say on Monday.ne pas savoir où donner de la tête not to know whether one is coming or going; et Dieu or Diable sait quoi! and God knows what else!I[savwar] nom masculinII[savwar] verbe transitif1. [connaître - donnée, réponse, situation] to knowque savez-vous de lui? what do you know about ou of him?on le savait malade we knew ou we were aware (that) he was illje ne te savais pas si susceptible I didn't know ou I didn't realize ou I never thought you were so touchy2. [être informé de]que va-t-il arriver à Tintin? pour le savoir, lisez notre prochain numéro! what's in store for Tintin? find out in our next issue!pour en savoir plus, composez le 34 15 for more information ou (if you want) to know more, phone 34 15ce n'est pas elle qui l'a dénoncé — qu'en savez-vous? she wasn't the one who turned him in — what do you know about it ou how do you know?il est venu ici, mais personne n'en a rien su he came here, but nobody found out about iten savoir long sur quelqu'un/quelque chose to know a great deal about somebody/somethingoh oui ça fait mal, j'en sais quelque chose! yes, it's very painful, I can tell you!il n'aime pas les cafardeurs — tu dois en savoir quelque chose! he doesn't like sneaks — you'd know all about that!je crois savoir qu'ils ont annulé la conférence I have reason ou I'm led to believe that they called off the conferencetout le monde sait que... it's a well-known fact ou everybody knows that...je ne sais combien, on ne sait combien [d'argent] who knows how muchje ne sais comment, on ne sait comment God knows howje ne sais où, on ne sait où God knows whereje ne sais quel/quelle some... or othersans trop savoir quoi faire [attendre, marcher] aimlesslyje ne sais qui, on ne sait qui somebody or otheril vendait des tapis, des bracelets et que sais-je encore he was selling carpets, bracelets and goodness/God knows what elseoui, oui, je sais! yes, yes, I'm aware of that ou I know ou I realize!où est-elle? — est-ce que je sais, moi? (familier) where is she? — search me ou don't ask me ou how should I know?si j'avais su, je ne t'aurais rien dit if I'd known, I wouldn't have said a word (to you)je ne sache pas qu'on ait modifié le calendrier (soutenu & humoristique) , on n'a pas modifié le calendrier, que je sache the calendar hasn't been altered that I know of ou as far as I knowje n'en sais trop rien I'm not too sure, I don't really knowcomment savoir? how can you tell ou know?on ne sait jamais, sait-on jamais you never know4. [apprendre]on a fini par savoir qu'un des ministres était compromis it finally leaked out that one of the ministers was compromisedfaire savoir quelque chose à quelqu'un to inform somebody ou to let somebody know of somethingsi elle arrive, faites-le moi savoir if she comes, let me knowsavoir faire quelque chose to know how to ou to be able to do somethingtu sais plonger/conduire? can you dive/drive?il ne sait pas/sait bien faire la cuisine he's a bad/good cooksi je sais bien compter/lire if I count/read rightil sait parler/vendre he's a good talker/salesmanquand on lui a demandé qui était président à l'époque, il n'a pas su répondre when asked who was President at the time, he didn't know (what the answer was)elle ne sait pas se reposer [elle travaille trop] she doesn't know when to stopil a su rester jeune/modeste he's managed to remain young/modestsavoir s'y prendre: savoir s'y prendre avec les enfants to know how to handle children, to be good with childrensavoir y faire: laisse-moi découper le poulet, tu ne sais pas y faire let me carve the chicken, you don't know how to do iton ne saurait être plus aimable/déplaisant you couldn't be nicer/more unpleasantsachez-le bien make no ou let there be no mistake about thisil faut savoir que le parti n'a pas toujours suivi Staline you've got to remember that the Party didn't always toe the Stalinist linesache qu'en fait, c'était son idée you should know that in fact, it was his ideaa. [à cause d'un choc, de la vieillesse] she's become confusedb. [sous l'effet de la colère] she's beside herself (with anger)il est tellement soûl qu'il ne sait plus ce qu'il dit he's so drunk he doesn't know what he's sayingtu ne sais pas ce que tu veux/dis you don't know what you want/what you're talking about8. [imaginer]ne (plus) savoir que ou quoi faire to be at a loss as to what to do, not to know what to doil ne sait plus quoi faire pour se rendre intéressant he'd stop at nothing ou there's nothing he wouldn't do to attract attention to himselfje ne savais plus où me mettre ou me fourrer (familier) [de honte] I didn't know where to put myself9. (Belgique)il ne sait pas venir demain [il ne peut pas venir demain] he can't make it tomorrowses résultats ne sont pas brillants, savez-vous? [n'est-ce pas] his results aren't very good, are they ou am I right?10. [pour prendre l'interlocuteur à témoin]ce n'est pas toujours facile, tu sais! it's not always easy, you know!tu sais, je ne crois pas à ses promesses to tell you the truth, I don't believe in her promisestu sais que tu commences à m'énerver? (familier) you're getting on my nerves, you know that ou d'you know that?————————[savwar] adverbe————————se savoir verbe pronominal (emploi passif)[nouvelle] to become knownje ne veux pas que ça se sache I don't want it to be publicized ou to get aroundcela ou ça (familier) se saurait : ça se saurait s'il était si doué que ça (familier) if he was that good, you'd know about it————————se savoir verbe pronominal intransitif[personne]————————à savoir locution adverbialeson principal prédateur, à savoir le renard its most important predator, namely the fox————————à savoir que locution conjonctivemeaning ou to the effect that (soutenu)il nous a donné sa réponse, à savoir qu'il accepte he's given us his answer, that is, he accepts ou to the effect that he accepts————————savoir si locution conjonctive -
23 cold
cold [kəʊld](a) (body, object, food etc) froid;∎ I'm cold j'ai froid;∎ her hands are cold elle a les mains froides;∎ my feet are cold j'ai froid aux pieds;∎ he's getting cold il commence à avoir froid;∎ eat it before it gets cold mangez avant que cela refroidisse;∎ figurative the trail was cold toute trace avait disparu;∎ her answer was cold comfort to us sa réponse ne nous a pas réconfortés;∎ is it over here? - no, you're getting colder (in children's game) est-ce par ici? - non, tu refroidis;∎ figurative she poured cold water on our plans sa réaction à l'égard de nos projets nous a refroidis;∎ to be as cold as ice (thing) être froid comme de la glace; (room) être glacial; (person) être glacé jusqu'aux os;∎ figurative to get or to have cold feet avoir la trouille;∎ familiar he's a cold fish c'est un pisse-froid;∎ familiar to give sb the cold shoulder snober qn;∎ proverb cold hands, warm heart mains froides, cœur chaud∎ it's cold il fait froid;∎ it will be cold today il va faire froid aujourd'hui;∎ it's freezing cold il fait un froid de loup ou de canard;∎ it's getting colder la température baisse∎ to be cold towards sb se montrer froid envers qn;∎ the play left me cold la pièce ne m'a fait ni chaud ni froid, la pièce m'a laissé froid;∎ to have a cold heart avoir un cœur de pierre;∎ in cold blood de sang-froid;∎ he murdered them in cold blood il les a assassinés de sang-froid∎ she was out cold elle était sans connaissance;∎ he knocked him (out) cold il l'a mis KO2 noun(a) (cold weather, lack of heat) froid m;∎ in this bitter cold par ce froid intense;∎ the cold doesn't bother him il ne craint pas le froid, il n'est pas frileux;∎ to feel the cold être frileux;∎ come in out of the cold entrez vous mettre au chaud;∎ figurative to come in from the cold rentrer en grâce;∎ figurative the newcomer was left out in the cold personne ne s'est occupé du nouveau venu∎ to have a or Scottish the cold être enrhumé;∎ to catch a or Scottish the cold s'enrhumer, attraper un rhume;∎ a cold in the chest/in the head un rhume de poitrine/de cerveau;∎ a bad cold un mauvais rhume3 adverb(a) (without preparation) à froid;∎ she had to play the piece cold elle a dû jouer le morceau sans avoir répété;∎ Medicine to operate cold opérer à froid∎ she turned me down cold elle m'a dit non carrément□ ;∎ he knows his subject cold il connait son sujet à fond□►► cold buffet buffet m froid;Marketing cold call visite f à froid; (on phone) appel m à froid;Technology cold chisel ciseau m à froid;cold cream crème f de beauté, cold-cream m;cold drink boisson f fraîche;Horticulture cold frame châssis m de couches (pour plantes);Meteorology cold front front m froid;Physics cold fusion fusion f à froid;Technology cold riveting rivure f à froid;cold room chambre f froide ou frigorifique;Marketing cold selling vente f à froid;cold snap vague f de froid;cold sore bouton m de fièvre, French Canadian feu m sauvage;Cars & Computing cold start, cold starting démarrage m à froid;Cars cold start protection protection f de démarrage à froid;cold steel arme f blanche;cold storage conservation f par le froid;∎ to put sth into cold storage (food) mettre qch en chambre froide; (furs) mettre qch en garde; figurative mettre qch en attente;cold storage dock dock m frigorifique;cold supper dîner m froid;cold sweat sueur f froide;∎ to be in a cold sweat about sth avoir des sueurs froides au sujet de qch;∎ familiar just thinking about my exams brings me out in a cold sweat rien que de penser à mes examens, j'en ai des sueurs froides;cold tap robinet m d'eau froide;familiar drugs slang cold turkey (drugs withdrawal) manque m;∎ to go cold turkey décrocher d'un seul coup;∎ to be cold turkey être en manque;Politics cold war guerre f froide;Politics cold warrior partisan m de la guerre froide;cold wave vague f de froid -
24 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
* * *
бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
25 utgift
cost, expense* * *subst. [ til salg] selling expenses subst. expense, expenditure subst. outlay, disbursement (diverse utgift) sundry/miscellaneous expenses, sundries (en utgift) an expense, a disbursement (faste utgift) fixed expenses (føre til utgift) charge to expenditure (løpende utgift) current expenses/expenditure(s), current spending (store utgift) heavy expenses, heavy expenditure (tilfeldige utgift) incidentals (uforutsette utgift) unforeseen expenditure, contingencies [ engangs-] non-recurring expenses/charges/costs [ reise-] travel/travelling expenses
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