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81 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
82 survey
1. сущ.1) общ. обзор, исследование; обозрение, осмотр, обследованиеa brief survey of some important books on economics — краткий обзор некоторых важных книг по экономике
The first part of the paper is a descriptive survey of mortality data from United Nations sources over the period 1970-90. — Первая часть работы посвящена анализу данных ООН о смертности за период 1970-90 гг.
See:2) соц. опрос, анкетирование, обследование (метод сбора первичной социологической информации посредством обращения с вопросами к определенной группе людей — респондентам)mass survey — массовый опрос, массовое обследование
user survey — обследование потребителей [пользователей\]
user satisfaction survey — обследование степени удовлетворенности потребителей [пользователей\]
a recent survey conducted by London University into buyer attitudes to advertising on television — недавний опрос, проведенный Лондонским университетом среди покупателей на предмет выявления отношения к рекламе на телевидении
See:benchmark survey, consumer survey, customer survey, joint survey, media survey, multipurpose survey, pilot survey, press survey, real life survey, repeated survey, representative survey, sample survey, sociometric survey, questionnaire, question 2), interview 2), б2. гл.1) общ. изучать, исследовать, обследовать (с какой-л. целью)experts minutely surveyed the situation that had brought about the crisis — специалисты провели тщательное исследование ситуации, вызвавшей кризис
I'd like to survey the house before buying it. — Я хотел бы осмотреть дом перед тем, как купить его.
2) соц. проводить опрос, анкетирование3) общ. делать обзор, писать рецензиюSee:
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1) обозрение, осмотр, обзор; 2) инспектирование; 3) топографическая съемка местности; 4) план местности с различными деталями.* * *Экспертиза. Осмотр.. . Словарь терминов по риск-медеджменту . -
83 WPNW
1) Радио: AM-1260, Zeeland, Michigan (formerly WWJQ)2) Пищевая промышленность: Wine Press Northwest Magazine -
84 back
bæk
1. noun1) (in man, the part of the body from the neck to the bottom of the spine: She lay on her back.) espalda2) (in animals, the upper part of the body: She put the saddle on the horse's back.) lomo3) (that part of anything opposite to or furthest from the front: the back of the house; She sat at the back of the hall.) parte trasera, fondo4) (in football, hockey etc a player who plays behind the forwards.) defensa
2. adjective(of or at the back: the back door.) de detrás, trasero
3. adverb1) (to, or at, the place or person from which a person or thing came: I went back to the shop; He gave the car back to its owner.) de vuelta2) (away (from something); not near (something): Move back! Let the ambulance get to the injured man; Keep back from me or I'll hit you!) hacia atrás, para atrás3) (towards the back (of something): Sit back in your chair.) hacia atrás, para atrás4) (in return; in response to: When the teacher is scolding you, don't answer back.) de vuelta5) (to, or in, the past: Think back to your childhood.) atrás
4. verb1) (to (cause to) move backwards: He backed (his car) out of the garage.) dar marcha atrás, mover hacia atrás2) (to help or support: Will you back me against the others?) apoyar3) (to bet or gamble on: I backed your horse to win.) apostar a•- backer- backbite
- backbiting
- backbone
- backbreaking
- backdate
- backfire
- background
- backhand
5. adverb(using backhand: She played the stroke backhand; She writes backhand.) del revés; con el dorso de la mano- backlog- back-number
- backpack
- backpacking: go backpacking
- backpacker
- backside
- backslash
- backstroke
- backup
- backwash
- backwater
- backyard
- back down
- back of
- back on to
- back out
- back up
- have one's back to the wall
- put someone's back up
- take a back seat
back1 adj trasero / de atrásback2 adv1. atrás / hacia atrásstand back! ¡atrás! / ¡apártate!2. de vuelta3. hacethat was years back! ¡eso fue hace años!we met back in 1983 nos conocimos en 1983 back también combina con muchos verbos. Aquí tienes algunos ejemplosback3 n1. espaldalie on your back échate de espaldas / échate boca arriba2. dorso / revés3. parte de atrás / fondocan you hear me at the back? ¿me escucháis al fondo?back4 vb1. apoyar / respaldar2. dar marcha atráshe backed the car into the garage metió el coche en el garaje de culo / metió el coche en el garaje dando marcha atrástr[bæk]1 (of person) espalda2 (of animal, book) lomo3 (of chair) respaldo4 (of hand) dorso5 (of knife, sword) canto6 (of coin, medal) reverso7 (of cheque) dorso8 (of stage, room, cupboard) fondo1 trasero,-a, de atrás1 (support) apoyar, respaldar2 (finance) financiar3 (bet on) apostar por\SMALLIDIOMATIC EXPRESSION/SMALLback to back espalda con espaldaback to front al revésto answer back replicarto be back estar de vueltato be glad to see the back of somebody estar contento de haberse quitado a alguien de encimato break one's back deslomarseto carry on one's back llevar a cuestasto fall on one's back caerse de espaldasto have somebody on one's back tener a alguien encimato come back / go back volverto get somebody's back up mosquear a alguiento get off somebody's back dejar de fastidiar a alguiento hit back devolver el golpe 2 figurative use contestar a una acusaciónto have one's back to the wall figurative use estar entre la espada y la paredto lie on one's back estar acostado,-a boca arribato give back devolverto put back volver a guardar en su sitioto put one's back into something arrimar el hombroto phone back volver a llamarto stand back apartarseto turn one's back on somebody volver la espalda a alguienback copy número retrasadoback door puerta traseraback number número atrasadoback pay atrasos nombre masculino pluralback row última filaback seat asiento de atrásback street callejuelaback wheel rueda traserashort back and sides corte nombre masculino de pelo casi al rapeback ['bæk] vt3) : estar detrás de, formar el fondo detrees back the garden: unos árboles están detrás del jardínback vi2)to back away : echarse atrás3)back adv1) : atrás, hacia atrás, detrásto move back: moverse atrásback and forth: de acá para allá2) ago: atrás, antes, yasome years back: unos años atrás, ya unos años10 months back: hace diez meses3) : de vuelta, de regresowe're back: estamos de vueltashe ran back: volvió corriendoto call back: llamar de nuevoback adj1) rear: de atrás, posterior, trasero2) overdue: atrasado3)back pay : atrasos mplback n1) : espalda f (de un ser humano), lomo m (de un animal)2) : respaldo m (de una silla), espalda f (de ropa)3) reverse: reverso m, dorso m, revés m4) rear: fondo m, parte f de atrás5) : defensa mf (en deportes)adj.• posterior adj.• trasero, -a adj.adv.• atrás adv.• detrás adv.• redro adv.n.• atrás s.m.• costilla s.f.• dorso s.m.• envés s.m.• espalda s.f.• espaldar s.m.• fondo s.m.• lomo s.m.• respaldo s.m.• reverso s.m.• revés s.m.• trasera s.f.v.• apadrinar v.• mover hacia atrás v.• respaldar v.bæk
I
behind somebody's back: they laugh at him behind his back se ríen de él a sus espaldas; to be on somebody's back (colloq) estarle* encima a alguien; get off my back! déjame en paz (fam); to break the back of something hacer* la parte más difícil/la mayor parte de algo; to get o put somebody's back up (colloq) irritar a alguien; to put one's back into something poner* empeño en algo; to turn one's back on somebody — volverle* la espalda a alguien; scratch II d)
2) ca) ( of chair) respaldo m; (of dress, jacket) espalda f; (of electrical appliance, watch) tapa fb) (reverse side - of envelope, photo) dorso m, revés m; (- of head) parte f posterior or de atrás; (- of hand) dorso mc)back to front: your sweater is on back to front — te has puesto el suéter al revés; hand I 2)
3) c u ( rear part)I'll sit in the back — ( of car) yo me siento detrás or (en el asiento de) atrás
(in) back of the sofa — (AmE) detrás del sofá
he's out back in the yard — (AmE) está en el patio, al fondo
in the back of beyond — donde el diablo perdió el poncho (AmL fam), en el quinto pino (Esp fam)
4) c ( Sport) defensa mf, zaguero, -ra m,f
II
adjective (before n, no comp)1) ( at rear) trasero, de atrás2) ( of an earlier date)back number o issue — número m atrasado
III
1) (indicating return, repetition)meanwhile, back at the house... — mientras tanto, en la casa...
to run/fly back — volver* corriendo/en avión
they had us back the following week — nos devolvieron la invitación la semana siguiente; see also go, take back
2) (in reply, reprisal)3)a) ( backward)b) ( toward the rear) atráswe can't hear you back here — aquí atrás no te oímos; see also hold, keep back
4) (in, into the past)5)back and forth — = backward(s) and forward(s): see backward II d)
IV
1.
1)a) \<\<person/decision\>\> respaldar, apoyarb) ( bet money on) \<\<horse/winner\>\> apostar* por2) ( reverse)he backed the car out of the garage — sacó el coche del garaje dando marcha atrás or (Col, Méx) en reversa
3) ( lie behind)4) ( Mus) acompañar
2.
vi \<\<vehicle/driver\>\> dar* marcha atrás, echar or meter reversa (Col, Méx)he backed into a lamppost — se dio contra una farola al dar marcha atrás or al meter reversa
Phrasal Verbs:- back off- back out- back up[bæk] When back is an element in a phrasal verb, eg come back, go back, put back, look up the verb.1. NOUN1) (=part of body)a) [of person] espalda f; [of animal] lomo m•
I've got a bad back — tengo la espalda mal, tengo un problema de espalda•
to shoot sb in the back — disparar a algn por la espalda•
he was lying on his back — estaba tumbado boca arribato carry sth/sb on one's back — llevar algo/a algn a la espalda
•
to have one's back to sth/sb — estar de espaldas a algo/algnb)- break the back of sth- get off sb's back- get sb's back up- live off the back of sb- be on sb's backshares rose on the back of two major new deals — las acciones subieron a consecuencia de dos nuevos e importantes tratos
- put one's back into sth- put one's back into doing sth- put sb's back upto see the back of sb —
- have one's back to the wallflat I, 1., 1), stab 1., 1)2) (=reverse side) [of cheque, envelope] dorso m, revés m; [of hand] dorso m; [of head] parte f de atrás, parte f posterior more frm; [of dress] espalda f; [of medal] reverso mto know sth like the back of one's hand —
3) (=rear) [of room, hall] fondo m; [of chair] respaldo m; [of car] parte f trasera, parte f de atrás; [of book] (=back cover) tapa f posterior; (=spine) lomo mthere was damage to the back of the car — la parte trasera or de atrás del coche resultó dañada
•
at the back (of) — [+ building] en la parte de atrás (de); [+ cupboard, hall, stage] en el fondo (de)be quiet at the back! — ¡los de atrás guarden silencio!
they sat at the back of the bus — se sentaron en la parte de atrás del autobús, se sentaron al fondo del autobús
this idea had been at the back of his mind for several days — esta idea le había estado varios días rondándole la cabeza
•
the ship broke its back — el barco se partió por la mitad•
in back of the house — (US) detrás de la casa•
the toilet's out the back — el baño está fuera en la parte de atrásbeyond 2., mind 1., 1)•
they keep the car round the back — dejan el coche detrás de la casa4) (Sport) (=defender) defensa mf•
the team is weak at the back — la defensa del equipo es débil2. ADVERB1) (in space) atrásstand back! — ¡atrás!
keep (well) back! — (=out of danger) ¡quédate ahí atrás!
keep back! — (=don't come near me) ¡no te acerques!
meanwhile, back in London/back at the airport — mientras, en Londres/en el aeropuerto
he little suspected how worried they were back at home — qué poco sospechaba lo preocupados que estaban en casa
to go back and forth — [person] ir de acá para allá
•
back from the road — apartado de la carretera2) (in time)it all started back in 1980 — todo empezó ya en 1980, todo empezó allá en 1980 liter
3) (=returned)•
to be back — volverwhen/what time will you be back? — ¿cuándo/a qué hora vuelves?, ¿cuándo/a qué hora estarás de vuelta?
he's not back yet — aún no ha vuelto, aún no está de vuelta
black is back (in fashion) — vuelve (a estar de moda) el negro, se vuelve a llevar el negro
•
he went to Paris and back — fue a París y volvió•
she's now back at work — ya ha vuelto al trabajo•
I'll be back by 6 — estaré de vuelta para las 6•
I'd like it back — quiero que me lo devuelvan•
full satisfaction or your money back — si no está totalmente satisfecho, le devolvemos el dinero•
everything is back to normal — todo ha vuelto a la normalidadhit back•
I want it back — quiero que me lo devuelvan3. TRANSITIVE VERB1) (=reverse) [+ vehicle] dar marcha atrás a2) (=support)a) (=back up) [+ plan, person] apoyarb) (=finance) [+ person, enterprise] financiarc) (Mus) [+ singer] acompañar3) (=bet on) [+ horse] apostar porto back the wrong horse — (lit) apostar por el caballo perdedor
Russia backed the wrong horse in him — (fig) Rusia se ha equivocado al apoyar a él
to back a winner — (lit) apostar por el ganador
he is confident that he's backing a winner — (fig) (person) está seguro de que está dando su apoyo a un ganador; (idea, project) está seguro de que va a funcionar bien
4) (=attach backing to) [+ rug, quilt] forrar4. INTRANSITIVE VERB1) [person]a) (in car) dar marcha atrásb) (=step backwards) echarse hacia atrás, retrocederhe backed into a table — se echó hacia atrás y se dio con una mesa, retrocedió y se dio con una mesa
2) (=change direction) [wind] cambiar de dirección (en sentido contrario a las agujas del reloj)5. ADJECTIVE1) (=rear) [leg, pocket, wheel] de atrás, trasero2) (=previous, overdue) [rent, tax, issue] atrasado6.COMPOUNDSback alley N — callejuela f (que recorre la parte de atrás de una hilera de casas)
back boiler N — caldera f pequeña (detrás de una chimenea)
back burner N — quemador m de detrás
- put sth on the back burnerback catalogue N — (Mus) catálogo m de grabaciones discográficas
back copy N — (Press) número m atrasado
back-countrythe back country N — (US) zona f rural (con muy baja densidad de población)
back cover N — contraportada f
- do sth by or through the back doorback formation N — (Ling) derivación f regresiva
back garden N — (Brit) jardín m trasero
back lot N — (Cine) exteriores mpl (del estudio); [of house, hotel, company premises] solar m trasero
back marker N — (Brit) (Sport) competidor(a) m / f rezagado(-a)
back matter N — [of book] apéndices mpl
back number N — [of magazine, newspaper] número m atrasado
back page N — contraportada f
back passage N — (Brit) euph recto m
back rub N — (=massage) masaje m en la espalda
•
to give sb a back rub — masajearle la espalda a algn, darle un masaje a algn en la espalda- take a back seatback somersault N — salto m mortal hacia atrás
back stop N — (Sport) red que se coloca alrededor de una cancha para impedir que se escapen las pelotas
back tooth N — muela f
back view N —
the back view of the hotel is very impressive — el hotel visto desde atrás es impresionante, la parte de atrás del hotel es impresionante
back vowel N — (Ling) vocal f posterior
- back off- back out- back up* * *[bæk]
I
behind somebody's back: they laugh at him behind his back se ríen de él a sus espaldas; to be on somebody's back (colloq) estarle* encima a alguien; get off my back! déjame en paz (fam); to break the back of something hacer* la parte más difícil/la mayor parte de algo; to get o put somebody's back up (colloq) irritar a alguien; to put one's back into something poner* empeño en algo; to turn one's back on somebody — volverle* la espalda a alguien; scratch II d)
2) ca) ( of chair) respaldo m; (of dress, jacket) espalda f; (of electrical appliance, watch) tapa fb) (reverse side - of envelope, photo) dorso m, revés m; (- of head) parte f posterior or de atrás; (- of hand) dorso mc)back to front: your sweater is on back to front — te has puesto el suéter al revés; hand I 2)
3) c u ( rear part)I'll sit in the back — ( of car) yo me siento detrás or (en el asiento de) atrás
(in) back of the sofa — (AmE) detrás del sofá
he's out back in the yard — (AmE) está en el patio, al fondo
in the back of beyond — donde el diablo perdió el poncho (AmL fam), en el quinto pino (Esp fam)
4) c ( Sport) defensa mf, zaguero, -ra m,f
II
adjective (before n, no comp)1) ( at rear) trasero, de atrás2) ( of an earlier date)back number o issue — número m atrasado
III
1) (indicating return, repetition)meanwhile, back at the house... — mientras tanto, en la casa...
to run/fly back — volver* corriendo/en avión
they had us back the following week — nos devolvieron la invitación la semana siguiente; see also go, take back
2) (in reply, reprisal)3)a) ( backward)b) ( toward the rear) atráswe can't hear you back here — aquí atrás no te oímos; see also hold, keep back
4) (in, into the past)5)back and forth — = backward(s) and forward(s): see backward II d)
IV
1.
1)a) \<\<person/decision\>\> respaldar, apoyarb) ( bet money on) \<\<horse/winner\>\> apostar* por2) ( reverse)he backed the car out of the garage — sacó el coche del garaje dando marcha atrás or (Col, Méx) en reversa
3) ( lie behind)4) ( Mus) acompañar
2.
vi \<\<vehicle/driver\>\> dar* marcha atrás, echar or meter reversa (Col, Méx)he backed into a lamppost — se dio contra una farola al dar marcha atrás or al meter reversa
Phrasal Verbs:- back off- back out- back up -
85 once
1. adverb1) (a single time: He did it once; If I could see her once again I would be happy.) una vez2) (at a time in the past: I once wanted to be a dancer.) antes, en otro tiempo
2. conjunction(when; as soon as: Once (it had been) unlocked, the door opened easily.) una vez que, en cuanto- at once- just for once
- for once
- once and for all
- once in a while
once1 adv1. una vez2. antes / en un tiempoat once enseguida / ahora mismostop talking at once! ¡cállense ahora mismo!once2 conj una vez que / cuandoonce everyone has arrived, we can start cuando hayan llegado todos, podremos empezar
Multiple Entries: ONCE once
ONCE /'onθe/ sustantivo femenino = Organización Nacional de Ciegos Españoles
once adj inv/pron/m eleven; para ejemplos ver◊ cinco
once
I adj inv eleven
II m inv
1 eleven
2 Ftb eleven, team
el once titular, the regular first-team players ' once' also found in these entries: Spanish: A - acto - almorzar - año - anualmente - buena - bueno - compilación - contigo - definitivamente - día - en seguida - enseguida - escaldada - escaldado - haber - higo - inmediata - inmediatamente - inmediato - instar - momento - ni - ocasión - pascua - poltrona - sola - solo - solventar - ubicuidad - vez - algo - después - empezar - finalizar - golpe - irrepetible - más - mes - mismo - ONCE - preselección - seguida - ser - soler English: A - add in - again - amazing - at - bitten - blue - burglar alarm - century - day - downhill - eleven - flower - forward - herself - himself - lifetime - magazine - moon - never - once - once-over - realize - upon - while - bite - directly - down - go - going - hit - immediately - now - once- - past - stand - weektr[wʌns]1 (one time) una vez2 (formerly) antes, en otro tiempo1 una vez que, en cuanto■ once everyone gets here, we can start una vez que lleguen todos, podemos empezar1 vez nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLall at once de repenteat once (at the same time) a la vez, de una vez 2 (immediately) en seguida, inmediatamente, ahora mismojust for once por una vezonce again otra vezonce and for all de una vez para siempre, de una vez por todasonce bitten, twice shy el gato escaldado del agua fría huyeonce in a blue moon de Pascuas a Ramosonce in a while de vez en cuandoonce more una vez másonce or twice un par de vecesonce upon a time érase una vezonce ['wʌnts] adv1) : una vezonce a month: una vez al mesonce and for all: de una vez por todas2) ever: alguna vez3) formerly: antes, anteriormenteonce adjformer: antiguoonce n1) : una vez2)at once simultaneously: al mismo tiempo, simultáneamente3)at once immediately: inmediatamente, en seguidaonce conj: una vez que, tan pronto comoadv.• antes adv.• antiguamente adv.• una vez adv.conj.• una vez que conj.
I wʌns1)a) (one time, on one occasion) una vezonce a week — una vez por semana, una vez a la semana
once was enough — con una vez me (or le etc) alcanzó
not once did I ask them for help — ni una sola vez les pedí ayuda; bite
b) ( formerly)a health care system which was once the pride of the nation — un sistema de asistencia sanitaria que antes era or que en su día fue el orgullo de la nación
once upon a time there was... — érase una vez..., había una vez...
2) (in phrases)all at once — ( suddenly) de repente
at once: come here at once! ven aquí inmediatamente or ahora mismo!; don't all shout at once no griten todos al mismo tiempo or a la vez; for once por una vez; once again o once more otra vez, una vez más; do that once more and I'll tell your father! como vuelvas a hacer eso, se lo digo a tu padre; once (and) for all de una vez por todas; (every) once in a while de vez en cuando; once or twice — una o dos veces, un par de veces
II
conjunction una vez que; ( with verb omitted) una vezonce you get started, it's hard to stop — una vez que empiezas, es difícil parar
once inside the house, she felt safer — una vez dentro de la casa, se sintió más segura
III
[wʌns]the/this once — una/esta vez
1. ADV1) (=on one occasion) una vezonce a thief, always a thief — quien roba una vez roba veinte
once a smoker, always a smoker — el que es fumador no lo deja de ser nunca
•
once a week — una vez a la or por semana•
once again — otra vez, una vez más•
once every two days — una vez cada dos días•
for once — por una vez•
once more — otra vez, una vez más•
it never once occurred to me — ni se me occurrió•
once only — solo una vez, una sola vez•
once or twice — un par de veces, una o dos vecesblue 1., 1)•
(every) once in a while — de vez en cuando, de cuando en cuando, cada cuando (LAm)2) (=formerly) antesa once powerful nation — un país que antes or en su día había sido poderoso
the once opulent city — la que en su día fuera una opulenta ciudad, la otrora opulenta ciudad frm
once upon a time there was — (as start of story) érase una vez..., había una vez...
once upon a time they used to hang people for stealing sheep — (=in the old days) hubo un tiempo en que solían ahorcar a la gente que robaba ovejas
3)at once —
a) (=immediately) inmediatamente; (=now) ahora mismohe read the letter at once — leyó la carta inmediatamente or en seguida
stop it at once! — ¡deja de hacer eso ahora mismo or inmediatamente!
b) (=simultaneously) a la vez, al mismo tiempoeverybody was talking at once — todo el mundo hablaba a la vez or al mismo tiempo
all at once she felt afraid — de repente or de pronto le entró miedo
a number of things then happened all at once — una serie de cosas sucedieron a la vez or al mismo tiempo
2.CONJ una vez queonce you give him the chance — una vez que le des la oportunidad, si le das la oportunidad
once they finish, we can start — una vez que or en cuanto ellos terminen podemos empezar nosotros
once the sun had set, the air turned cold — en cuanto se ocultó el sol, el aire se volvió frío
once inside her flat, she opened the letter — una vez dentro del piso, abrió la carta
3.N•
I met her just the once — solo la he visto una vez•
just this once — esta vez solo, esta vez nada más* * *
I [wʌns]1)a) (one time, on one occasion) una vezonce a week — una vez por semana, una vez a la semana
once was enough — con una vez me (or le etc) alcanzó
not once did I ask them for help — ni una sola vez les pedí ayuda; bite
b) ( formerly)a health care system which was once the pride of the nation — un sistema de asistencia sanitaria que antes era or que en su día fue el orgullo de la nación
once upon a time there was... — érase una vez..., había una vez...
2) (in phrases)all at once — ( suddenly) de repente
at once: come here at once! ven aquí inmediatamente or ahora mismo!; don't all shout at once no griten todos al mismo tiempo or a la vez; for once por una vez; once again o once more otra vez, una vez más; do that once more and I'll tell your father! como vuelvas a hacer eso, se lo digo a tu padre; once (and) for all de una vez por todas; (every) once in a while de vez en cuando; once or twice — una o dos veces, un par de veces
II
conjunction una vez que; ( with verb omitted) una vezonce you get started, it's hard to stop — una vez que empiezas, es difícil parar
once inside the house, she felt safer — una vez dentro de la casa, se sintió más segura
III
the/this once — una/esta vez
-
86 picture
'pik ə
1. noun1) (a painting or drawing: This is a picture of my mother.) pintura, cuadro, retrato2) (a photograph: I took a lot of pictures when I was on holiday.) fotografía3) (a cinema film: There's a good picture on at the cinema tonight.) película, filme4) ((with the) a symbol or perfect example (of something): She looked the picture of health/happiness.) imagen5) ((with a) a beautiful sight: She looked a picture in her new dress.) (estar) guapísimo/precioso6) (a clear description: He gave me a good picture of what was happening.) descripción
2. verb(to imagine: I can picture the scene.) imaginar, figurarse- put someone / be in the picture- put / be in the picture
- the pictures
picture1 n dibujo / retrato / cuadro / ilustraciónpicture2 vb imaginarsehow do you picture life in the future? ¿cómo te imaginas la vida en el futuro?tr['pɪkʧəSMALLr/SMALL]1 (painting) pintura, cuadro; (portrait) retrato; (drawing) dibujo, grabado; (illustration) ilustración nombre femenino, lámina; (photograph) fotografía, foto nombre femenino2 (account, description) descripción nombre femenino; (mental picture) imagen nombre femenino, idea, impresión nombre femenino4 SMALLBRITISH ENGLISH/SMALL (film) película1 (imagine) imaginarse, verse1 SMALLBRITISH ENGLISH/SMALL el cine\SMALLIDIOMATIC EXPRESSION/SMALLto be a picture of health rebosar saludto be (as pretty as) a picture ser precioso,-ato be pictured (in press) aparecer en la fototo get the picture entender, enterarseto put somebody in the picture poner a alguien al corrientepicture book libro ilustradopicture frame marcopicture postcard tarjeta postalpicture window ventanal nombre masculino1) depict: representar2) imagine: imaginarsecan you picture it?: ¿te lo puedes imaginar?picture n1) : cuadro m (pintado o dibujado), ilustración f, fotografía f2) description: descripción f3) image: imagen fhe's the picture of his father: es la viva imagen de su padre4) movie: película fn.• cuadro s.m.• escena s.f.• fotografía s.f.• grabado s.m.• gráfico s.m.• ilustración s.f.• imagen s.f.• película s.f.• pintura s.f.• retrato s.m.v.• dibujar v.• pintar v.
I 'pɪktʃər, 'pɪktʃə(r)1)a) ( illustration) ilustración f; ( drawing) dibujo m; ( painting) cuadro m, pintura f; ( print) cuadro m, lámina f; ( portrait) retrato mto draw a picture of something — hacer* un dibujo de algo, dibujar algo
to paint a picture of something/somebody — pintar algo/a alguien
the book paints a gloomy picture of... — el libro pinta un cuadro sombrío de...
to be as pretty as a picture — ser* precioso: (before n)
picture frame — marco m
picture gallery — ( museum) pinacoteca f, museo m; ( shop) galería f de arte
b) ( photo) foto fto take a picture of something/somebody — sacarle* or tomarle or (Esp tb) hacerle* una foto a algo/alguien
2) ( situation) panorama mto get the picture — (colloq)
you're not welcome here, get the picture? — aquí no eres bienvenido ¿entiendes or te enteras?
to put somebody in the picture — poner* a alguien al tanto (de la situación)
3) ( idea) idea f4) (TV) imagen f5) ( Cin)a) ( movie) película f6)a) ( embodiment) imagen fb) ( beautiful sight) espectáculo mdoesn't she look a picture? — ¿no está preciosa?
II
a) ( imagine) imaginarseb) ( depict) (usu pass)['pɪktʃǝ(r)]the minister, pictured here next to... — el ministro, que aparece en la foto junto a...
1. N1) (Art) (=print, engraving) cuadro m; (=drawing) dibujo m; (=painting) cuadro m, pintura f; (=portrait) retrato m•
to draw a picture (of sth/sb) — hacer un dibujo (de algo/algn)•
to paint a picture (of sth/sb) — pintar un cuadro (de algo/algn)pretty 1., 1)to paint sb's picture — pintar un retrato de algn, pintar a algn
2) (=photo) foto f, fotografía f•
to take a picture of sth/sb — hacer or (esp LAm) sacar una foto a algo/algnwe all had our pictures taken — todos nos hicimos or (esp LAm) sacamos fotos
4) (=personification)5) (=wonderful sight)his face was a picture — ¡vaya cara que puso!, ¡vieras or hubieras visto su cara! (LAm)
6) (=situation) panorama myou have to look at the whole picture — tienes que considerar la situación or el panorama en conjunto
•
where do I come or fit into the picture? * — ¿qué pinto yo or dónde encajo yo en todo esto? *, ¿cuál es mi papel en todo esto?do you get the picture? — ¿te enteras? *, ¿lo captas? *
he was a bit unsure in the job at first but he soon got the picture — al principio no se sentía muy seguro de cómo hacer su trabajo pero pronto le cogió el truco *
•
to put sb in the picture (about sth) — poner a algn al corriente or al tanto (de algo)7) (=idea)these figures give the general picture — estas cifras ofrecen una idea general or una visión de conjunto
I have a picture in my mind of how I want it to look — tengo una imagen mental del aspecto que quiero que tenga
8) (TV) imagen f9) (esp US) (Cine) película f(Brit) † motion 4.2. VT1) (=imagine) imaginarseI never pictured you as a family man — nunca te imaginé or te vi como hombre de familia
2) (=portray) (in painting, film, novel) representar(in photograph)his wife, pictured with him above — su mujer, que figura con él en la foto de arriba
the documentary pictured the police as good-natured fools — el documental pintaba a la policía como si fueran un hatajo de tontos con buen corazón, el documental representaba a la policía como un hatajo de tontos con buen corazón
3.CPDpicture book N — libro m ilustrado
picture frame N — marco m
picture gallery N — (=shop) galería f de arte; (=museum) museo m de pintura, pinacoteca f; (in stately home) galería f de cuadros
picture hat N — pamela f
picture house † N — cine m
picture library N — biblioteca f fotográfica
picture message N — mensaje m con foto
picture messaging N — (envío m de) mensajes mpl con foto
picture palace † N — cine m
picture phone N — teléfono m con cámara
picture postcard N — (tarjeta f) postal f
picture rail N — moldura para colgar cuadros
picture tube N — (TV) tubo m de imagen
picture window N — ventanal m
* * *
I ['pɪktʃər, 'pɪktʃə(r)]1)a) ( illustration) ilustración f; ( drawing) dibujo m; ( painting) cuadro m, pintura f; ( print) cuadro m, lámina f; ( portrait) retrato mto draw a picture of something — hacer* un dibujo de algo, dibujar algo
to paint a picture of something/somebody — pintar algo/a alguien
the book paints a gloomy picture of... — el libro pinta un cuadro sombrío de...
to be as pretty as a picture — ser* precioso: (before n)
picture frame — marco m
picture gallery — ( museum) pinacoteca f, museo m; ( shop) galería f de arte
b) ( photo) foto fto take a picture of something/somebody — sacarle* or tomarle or (Esp tb) hacerle* una foto a algo/alguien
2) ( situation) panorama mto get the picture — (colloq)
you're not welcome here, get the picture? — aquí no eres bienvenido ¿entiendes or te enteras?
to put somebody in the picture — poner* a alguien al tanto (de la situación)
3) ( idea) idea f4) (TV) imagen f5) ( Cin)a) ( movie) película f6)a) ( embodiment) imagen fb) ( beautiful sight) espectáculo mdoesn't she look a picture? — ¿no está preciosa?
II
a) ( imagine) imaginarseb) ( depict) (usu pass)the minister, pictured here next to... — el ministro, que aparece en la foto junto a...
-
87 contribute
1. transitive verbcontribute something [to or towards something] — etwas [zu etwas] beitragen/(cooperatively) beisteuern
2. intransitive verbcontribute money towards something — für etwas Geld beisteuern/(for charity) spenden
everyone contributed towards the production — jeder trug etwas zur Aufführung bei
contribute to somebody's misery/disappointment — jemandes Kummer/Enttäuschung vergrößern
contribute to the success of something — zum Erfolg einer Sache (Gen.) beitragen
* * *[kən'tribjut]1) (to give (money, help etc) along with others: Have you contributed (any money) to this charity?; I've been contributing (articles) to this paper for many years.) beitragen•- academic.ru/15764/contribution">contribution- contributor* * *con·trib·uteI. vi1.▪ to \contribute to [or towards] sth (give money, food, equipment) etwas zu etw dat beisteuern; (donate) für etw akk spendento \contribute towards sb's leaving present etwas zu jds Abschiedsgeschenk beisteuern, sich akk an jds Abschiedsgeschenk beteiligen; (pay in) to pension etc. einen Beitrag leistenif you're not contributing to the solution, you're contributing to the problem wer das Problem nicht angeht, macht es noch größerhe didn't \contribute much to the meeting er hat nicht viel zur Besprechung beigetragento \contribute to community/society einen gesellschaftlichen Beitrag leistento \contribute to the success of sth zum Erfolg einer S. gen beitragen3. PUBLII. vt1. (give)▪ to \contribute sth [to [or towards] sth] money, food, equipment etw [zu etw dat] beisteuern; (donate) etw [für etw akk] spenden; ideas, suggestions2. (submit)to \contribute an article to a newspaper einen Artikel für eine Zeitung schreiben* * *[kən'trɪbjuːt]1. vtbeitragen (to zu); food, money, supplies beisteuern (to zu); (to charity) spenden (to für); time, talent zur Verfügung stellen ( to +dat); press article also, information liefern (to für), beisteuern ( to +dat)to contribute one's share — sein( en) Teil dazu beitragen
2. vibeitragen (to zu); (to pension fund etc) einen Beitrag leisten (to zu); (to present) beisteuern (to zu); (to charity) spenden (to für); (to newspaper, conference, society etc) einen Beitrag leisten (to zu); (regularly: to a magazine etc) mitwirken (to an +dat)do you want me to contribute? — möchten Sie, dass ich etwas dazu beisteuere or (to charity) etwas spende?
* * *A v/t1. beitragen, beisteuern ( beide:to, toward[s] zu)2. einen Artikel etc beitragen (to zu einer Zeitung etc):3. spenden (to für)4. WIRTSCHa) Kapital (in eine Firma) einbringencontribute cash eine Bareinlage leistenB v/icontribute to good health gesundheitsförderlich sein;contribute to a newspaper für eine Zeitung schreiben2. spenden (to für)* * *1. transitive verbcontribute something [to or towards something] — etwas [zu etwas] beitragen/ (cooperatively) beisteuern
contribute money towards something — für etwas Geld beisteuern/ (for charity) spenden
2. intransitive verbhe regularly contributes articles to the "Guardian" — er schreibt regelmäßig für den "Guardian"
contribute to somebody's misery/disappointment — jemandes Kummer/Enttäuschung vergrößern
contribute to the success of something — zum Erfolg einer Sache (Gen.) beitragen
* * *v.beisteuern v.beitragen v. -
88 ♦ mass
♦ mass (1) /mæs/A n.1 massa; ammasso; grande quantità; moltitudine; folla: a mass of mineral, un ammasso di minerale; (pitt.) a mass of light, una massa di luce; the masses, la massa del popolo; le masse2 (fis., chim.) massa3 (pl.) (fam.) un mucchio; un sacco: Why hurry? You've got masses of time, perché affrettarsi? Hai un sacco di tempo!B a. attr.1 di massa; in massa: mass demonstration, dimostrazione di massa; mass advertising, pubblicità di massa● mass-circulation press, stampa a grande tiratura □ mass colour, colore base □ (org. az.) mass customization, personalizzazione ‘di massa’ (produzione con metodi industriali di beni personalizzati secondo i gusti del singolo consumatore) □ (ind. costr.) mass concrete, calcestruzzo □ mass grave, grande fossa comune □ mass magazine, rivista a grande tiratura □ mass man, uomo medio □ mass media, mezzi di diffusione (o di comunicazione) di massa; mass media □ a mass meeting, un raduno popolare □ mass murder, strage; eccidio □ mass murderer, pluriomicida □ (gramm. ingl.) mass noun, sostantivo non numerabile, che però ammette il plurale per indicare i vari tipi, o le marche, ecc., di una sostanza □ (fis. nucl.) mass number, numero di massa □ mass observation, studio dei fenomeni di massa □ (polit.) mass party, partito di massa □ mass production, produzione in serie; produzione di massa □ mass round-up, retata in grande stile ( della polizia, ecc.) □ (fis.) mass spectrograph, spettrografo di massa □ (comput.) mass storage, memoria di massa □ the ( great) mass of, la maggior parte di □ in the mass, nella massa; nel complesso.♦ mass (2), Mass /mæs/n. [uc]● mass-book, messale.(to) mass /mæs/A v. t.ammassare; ammucchiare; raggruppare; radunare; concentrare ( truppe)B v. i.ammassarsi; ammucchiarsi; raggrupparsi; radunarsi: The crowd massed round the entrance, la folla si ammassava davanti all'ingresso. -
89 sports
adjective ((American also sport) designed, or suitable, for sport: a sports centre; sports equipment.) sportivo, dello sport, per lo sport* * *sports /spɔ:ts/A n. pl.B a. attr.sportivo; dello sport; per lo sport: sports equipment, attrezzi sportivi; attrezzature sportive; sports medicine, medicina sportiva (o dello sport); sports enthusiast, appassionato dello sport; grande sportivo; sports goods, articoli sportivi (o per lo sport)● sports association, associazione sportiva □ sports calendar, calendario sportivo □ (autom.) sports car, vettura sportiva; granturismo (sost. f.) □ sports centre, centro sportivo □ sports club, club sportivo; società sportiva; polisportiva (sost. f.) □ sports commentator, commentatore sportivo □ ( a scuola) sports day, giornata di gare sportive □ sports doctor, medico sportivo □ sports dress, tenuta sportiva □ sports event, avvenimento sportivo; manifestazione sportiva □ sports facilities, impianti sportivi □ sports federation, federazione sportiva □ sports fixtures, avvenimenti (o appuntamenti) sportivi; manifestazioni sportive □ sports ground, campo sportivo □ sports hall, palazzo dello sport □ sports hygiene, igiene dello sport □ sports implement, attrezzo sportivo □ sports injury, trauma sportivo □ sports magazine, rivista dello sport □ sports manager, manager sportivo (o dello sport) □ sports medical check, controllo medico sportivo □ sports meeting, raduno sportivo □ sports ( news) paper, giornale sportivo □ the sports pages, le pagine sportive ( di un giornale) □ sports palace, palazzo dello sport; palasport □ ( USA) sports physician, medico sportivo □ the sports press, la stampa sportiva □ sports psychology, psicologia dello sport □ sports reporter, cronista sportivo ( di giornale) □ sports science, discipline sportive ( di studio) □ sports suit, tenuta sportiva □ sports team, squadra sportiva □ sports writer, giornalista sportivo. -
90 cover ***** cov·er
['kʌvə(r)]1. n1) (gen) copertura, (of dish, bowl, saucepan) coperchio, (of furniture, typewriter) fodera, (for merchandise, on vehicle) telo, telone m, (bedspread) copriletto, (often pl: blanket) coperta, (of book, magazine) copertinaunder separate cover Comm — a parte, in plico separato
2) (shelter) riparo, (covering fire) coperturato take cover — (hide) nascondersi, Mil, (shelter) ripararsi
under cover — al coperto, al riparo, (hiding) nascosto (-a)
under cover of darkness — con il favore delle tenebre, protetto (-a) dall'oscurità
3) Fin, Comm, Insurance, (in espionage etc) coperturawithout cover Fin — senza copertura
4) (frm: at table) coperto5) Mus, (also: cover version) cover f inv, riedizione f di canzone di successo2. vt1)(
gen) to cover (with) — coprire (con or di)to cover o.s. with glory/disgrace — coprirsi di gloria/infamia
3) (protect) Mil, Sport, Insurance coprire4) (be sufficient for, include) coprire£100 will cover everything — 100 sterline saranno sufficienti
5) (distance) coprire, percorrere6) (Press: report on) fare un servizio su7) Mus fare una cover or una riedizione di3. vito cover for sb — (at work etc) sostituire qn
•- cover up -
91 cover
['kʌvə(r)] 1. vt(protect, hide)to cover (with) — zakrywać (zakryć perf) ( +instr); (INSURANCE)
to cover (for) — ubezpieczać (ubezpieczyć perf) (od +gen); ( include) obejmować (objąć perf); distance przemierzać (przemierzyć perf), pokonywać (pokonać perf); topic omawiać (omówić perf), poruszać (poruszyć perf); (PRESS) robić (zrobić perf) reportaż o +loc
Phrasal Verbs:- cover up2. n(for furniture, machinery) pokrowiec m; (of book, magazine) okładka f; ( shelter) schronienie nt; (INSURANCE) zwrot m kosztów; ( fig) ( for illegal activities) przykrywka fto be covered in/with — być pokrytym +instr
to take cover — kryć się (skryć się perf), chronić się (schronić się perf)
* * *1. verb1) (to put or spread something on, over or in front of: They covered (up) the body with a sheet; My shoes are covered in paint.) przykrywać2) (to be enough to pay for: Will 10 dollars cover your expenses?) pokrywać3) (to travel: We covered forty miles in one day.) przemierzać4) (to stretch over a length of time etc: His diary covered three years.) obejmować5) (to protect: Are we covered by your car insurance?) obejmować6) (to report on: I'm covering the race for the local newspaper.) obsługiwać, robić reportaż7) (to point a gun at: I had him covered.) wziąć na muszkę2. noun1) (something which covers, especially a cloth over a table, bed etc: a table-cover; a bed-cover; They replaced the cover on the manhole.) przykrycie, pokrywa2) (something that gives protection or shelter: The soldiers took cover from the enemy gunfire; insurance cover.) schronienie, ubezpieczenie3) (something that hides: He escaped under cover of darkness.) osłona•- coverage- covering
- cover-girl
- cover story
- cover-up -
92 editor
edi·tor [ʼedɪtəʳ, Am -t̬ɚ] n2) ( of a press department) Redakteur(in) m(f); ( of a publishing department) [Verlags]redakteur(in) m(f);sports \editor Sportredakteur(in) m(f) -
93 New York Times
"Нью-Йорк таймс"Ежедневная газета. Считается наиболее влиятельной и информированной в стране. Придерживается прогрессивных взглядов и славится достаточно беспристрастной оценкой событий. Издается в г. Нью-Йорке компанией "Нью-Йорк таймс" [ New York Times Co.]. Основана Г. Реймондом [Raymond, Henry J.] в 1851, в 1896 перешла в собственность А. Окса [ Ochs, Adolph Simon], чьи потомки и сейчас контролируют ее. Тираж более 1,1 млн. экз. (1992). В газете сотрудничали многие известные журналисты. Сотрудники газеты получили большое число Пулитцеровских премий [ Pulitzer Prize]. Выходит несколько приложений [ New York Times Book Review; New York Times Magazine]. Газета сыграла важную роль во многих политических событиях страны и в отстаивании свободы печати [ free press clause]. Девиз газеты: "Все новости, достойные печати" ["All the news that's fit to print"]. В 1992-94 выходила на русском языке в Москве в виде еженедельного издания. С сентября 1997 выходит как цветная газета. Получила прозвище "Седая старушка" [Old Grey Lady].English-Russian dictionary of regional studies > New York Times
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94 installation
1) установка, размещение; сборка, монтаж2) оборудование, установка, устройствоАнгло-русский словарь по полиграфии и издательскому делу > installation
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95 plant
1) фабрика; завод; полиграфическое предприятие2) установка; оборудование3) комплект машин; агрегат; механизмАнгло-русский словарь по полиграфии и издательскому делу > plant
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96 setting
1) набор2) размещение3) настройка, наладка, регулировка, выравнивание (по упорам)4) закрепление, схватывание (краски); застывание (напр. фотографической эмульсии)5) фон, обрамлениеАнгло-русский словарь по полиграфии и издательскому делу > setting
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97 news
n1. новина, новини; звістка, вість, повідомлення2. повідомлення (преси, радіо тощо)- current news поточні події- foreign news повідомлення з-за кордону- home news новини в країні- international news повідомлення з-за кордону- latest news останні новини- managed news упереджена урядова інформація/ офіційне повідомлення- world news повідомлення з-за кордону- news agency телеграфне агентство- news analyst (політичний) коментатор (радіо тощо)- news blackout замовчування чогось (у пресі, по телебаченню тощо); заборона передачі та публікування інформації- news break подія, що варта висвітлення у пресі; цікаве повідомлення- news bureau телеграфне агентство- news conference прес-конференція (особ. представника уряду)- news coverage висвітлення чогось у пресі; повідомлення кореспондентів- news film кінохроніка, кінорепортаж; документальна кінематографія- news flash коротке екстренне повідомлення (в газеті, по радіо)- news house газетна друкарня- news magazine громадсько-політичний журнал (звич. щотижневий)- news media засоби масової інформації (газети, радіо тощо)- news peg події, що є основою передової статті/ нарису/ політичної карикатури- news release повідомлення для друку; прес-реліз- news service телеграфне агентство- news story докладне газетне повідомлення (без коментарів)- stop-press news щойно отримані новини- to be making the news бути предметом газетного повідомлення- to be in the news потрапити на сторінки газет; опинитись у центрі уваги- this has news value про це варто повідомити у газетах, це цікаво -
98 advertisement
(ad; advert)n рек., марк. реклама; рекламне оголошення; оголошення; повідомлення; анонс; a рекламнийоплачена форма повідомлення, що використовується для просування товару (promotion¹), послуг (service¹), ідей, осіб і т. п. за допомогою засобів масової інформації (mass media) з метою ознайомити споживачів (consumer) з новим товаром, домогтися їхньої прихильності до послуг певного підприємства, привабити нових споживачів до товару певної марки (brand) тощо═════════■═════════air advertisement повітряна реклама; all-copy advertisement чисто текстове оголошення; alternative advertisement альтернативне оголошення; announcement advertisement повідомлення-оголошення; bargain-sales advertisement реклама розпродажу; billboard advertisement щитова реклама; black-and-white advertisement чорно-біла реклама; blind advertisement анонімне оголошення; borderless advertisement оголошення без рамки; boxed advertisement оголошення в рамці; broadcast advertisement передача оголошення; broadside advertisement широкоформатна реклама; challenged advertisement заперечне оголошення • спірне оголошення; charity advertisement благодійне оголошення; cinema advertisement кінореклама; classified advertisement згруповані за тематикою оголошення; classified display advertisement тематична вітринно-виставкова реклама; colour advertisement кольорове оголошення; coloured advertisement кольорова реклама; commercial advertisement комерційне оголошення • оголошення від імені організації; competing advertisement оголошення конкурента; consumer advertisement реклама, розрахована на споживачів; conventional advertisement звичайна реклама • загальноприйнята реклама; convincing advertisement переконливе оголошення; cooperative advertisement спільна торговельно-промислова реклама; corporate advertisement оголошення престижної реклами • корпоративна реклама; coupon advertisement оголошення з купоном • оголошення-купон; cover advertisement оголошення на обкладинці; cut-in advertisement оголошення-врізка; deceptive advertisement облудне оголошення • неправдиве оголошення • нечесна реклама • реклама неякісних товарів; direct-action advertisement оголошення прямої дії; direct-mail advertisement пряма поштова реклама; directory advertisement оголошення для довідника; display advertisement advertisement вітринно-виставкова реклама; effective advertisement ефективне оголошення; exchange advertisement обмінне оголошення; false advertisement фальшиве оголошення; film advertisement кінореклама; film-based advertisement рекламний кіносюжет; finished advertisement закінчене рекламне оголошення; flexform advertisement оголошення довільної форми; follow-up advertisement повторне оголошення; food advertisement реклама харчових продуктів; fractional-page advertisement оголошення на частину сторінки; framed advertisement оголошення в рамці; free advertisement безплатне оголошення; front page advertisement реклама на титульній сторінці; full-page advertisement рекламне оголошення на всю шпальту; gender advertisement оголошення тендерного змісту; half-page advertisement оголошення на півшпальти; hard-sell advertisement агресивне рекламне оголошення; house advertisement реклама торгового дому; illuminated advertisement світлова реклама; illustrated advertisement ілюстроване оголошення; image-building advertisement оголошення, розраховане на створення образу • оголошення, розраховане на створення іміджу; industrial advertisement реклама для промислових замовників; inferior advertisement оголошення низької якості; informational advertisement інформаційне оголошення; informative advertisement інформативне оголошення • оголошення з великим обсягом інформації; insurance advertisement оголошення про страхування; introductory advertisement вступне оголошення; intrusive advertisement настирливе оголошення • надокучлива реклама; job advertisement оголошення про приймання на роботу • оголошення про вакансії; keyed advertisement позначена реклама • кодифікована реклама; local advertisement місцеве оголошення • місцева реклама; magazine advertisement журнальна реклама; mail-order advertisement реклама, що закликає замовляти товари поштою • оголошення через пошту; mobile advertisement реклама на транспортному засобі; monotone advertisement одноманітна реклама • чорно-біле оголошення; newspaper advertisement газетна реклама; open advertisement відкрите оголошення; outdoor advertisement вулична реклама; paid-for advertisement оплачене оголошення • платна реклама; personal advertisement особисте оголошення; personalized advertisement уособлена реклама; pop-up advertisement реклама, що спливає (комп.); poster advertisement плакатна реклама; press advertisement оголошення в пресі; printed advertisement друкована реклама; product-centred advertisement реклама продукції • оголошення, яке націлює на певний товар; promotional advertisement реклама, що стимулює просування товару; proposed advertisement пропоноване оголошення; public-interest advertisement оголошення, яке викликає громадське зацікавлення; quarter-page advertisement оголошення на чверть сторінки; radio advertisement рекламне оголошення через радіо • радіореклама; reader advertisement оголошення, яке розраховане на читача; recruitment advertisement оголошення про приймання на роботу • оголошення про набір робочої сили; reminder advertisement оголошення-нагадування; repeat advertisement повторне оголошення; retail advertisement оголошення про роздрібну торгівлю; run-of-paper (ROP) advertisement оголошення, розміщене на розсуд видавця; sample advertisement рекламне оголошення з допомогою зразків; scented advertisement ароматизоване оголошення; screen advertisement екранна реклама; semi-display advertisement тематична вітринно-виставкова реклама; small-space advertisement малоформатне оголошення; soft-sell advertisement стримана, ненав'язлива реклама; spin-off advertisement похідне оголо-шення-реклама як побічний продукт чогось іншого; structured advertisement структурно оформлене оголошення • оголошення з простою структурою; supermarket advertisement реклама для супермаркету; supporting advertisement допоміжне оголошення; television advertisement телевізійна реклама; test advertisement пробне оголошення; testimonial advertisement реклама-рекомендація; tie-in advertisement супровідне оголошення; tombstone advertisement стримане оголошення; trade advertisement торгова реклама; transit advertisement рекламне оголошення на транспорті; user-centred advertisement оголошення, спрямоване на споживача; walking advertisement ходяча реклама; wall advertisement настінне рекламне оголошення═════════□═════════advertisement canvasser рекламний агент; advertisement copy текст рекламного оголошення; advertisement panel рекламна вивіска; advertisement positioning розміщення реклами; keying an advertisement шифрування рекламних оголошень; to place an advertisement давати/подати рекламу; to put in an advertisement поміщати/помістити рекламу; to take out an advertisement брати/взяти рекламу═════════◇═════════реклама < фр. réclamer < лат. reclāmāre — поставити вимогу, вигукувати, кликати (Фасмер З: 465; СІС: 579)▹▹ advertising -
99 sign
1. Irefuse to sign отказаться подписать (ся); sign and seal поставить печать и подпись, скрепить печатью и подписью; I want all of you to sign я хочу, чтобы вы все поставили свои подписи2. IIsign in some manner sign willingly (formally, nominally, legally, etc.) охотно и т.д. подписаться /поставить подпись/; sign in full подписаться полностью, поставить полную подпись; sign somewhere sign here распишитесь здесь3. IIIsign smth. sign a letter (a will, a cheque, this paper, a document, a contract, a receipt, a petition, etc.) подписывать письмо и т.д.; sign one's name поставить свою подпись, подписаться, расписаться; sign the petition подписаться под петицией; sign one's initials поставить свой инициалы; by this act he has signed his doom этим он предрешил свою судьбу /подписал свой смертный приговор/4. XIbe signed the treaty (this agreement, the decree, etc.) is signed договор и т.д. подписан; be signed with smth. pottery was signed with his name это была керамика с его подписью5. XVI1) sign for smth. sign for a package (for a flimsy, for a document, for a telegram, etc.) расписаться в получении бандероли и т.д.; sign on (to, in) smth. sign on the dotted line (ill the register, etc.) подпишитесь на пунктирной линии и т.д.; sign to a contract подписать /заключить/ контракт; sign with smb. sign with another team заключать контракт с другой командой; sign for smth. sign for three years дать обязательство работать /законтрактоваться на/ три года; the mailman didn't give me the letter because you have to sign for it yourself почтальон не дал мне письмо, так как вы должны сами расписаться в его получении || sign in smb. else's name подписаться чьим-л. именем2) sign to smb. sign to them подать им знак; sign for smth. sign for silence знаком /жестом/ потребовать /попросить/ тишины, сделать знак, чтобы было тихо; sign to /for/ smb. to do smth. sign for them to stop (for him to halt there, to her to be quiet, to smb. to enter, etc.) делать /подавать/ им знак, чтобы они остановились и т.д., жестом останавливать их и т.д.; he signed to me to follow him он подал мне знак, чтобы я следовал за ним6. XVIIIsign oneself some нате а correspondent who signs himself "Victor" корреспондент, который всегда подписывается "Виктор"7. XXI1sign smth. to smth. sign one's name to a document (to a cheque, to a petition, etc.) подписать документ и т.д., поставить на документе и т.д. свою подпись, подписаться под документом и т.д.; sign one's letter to the paper (one's article to the magazine, one's contribution to the press, etc.) подписать [свое] письмо в газету и т.д.; sign smth. with smth. sign a paper with one's own blood подписать документ кровью, расписаться кровью на документе; sign smb. to smth. they signed that actor to a three-year contract они заключили /подписали/ с этим актером контракт на три года -
100 advertisement
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