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1 internal marketing
Mktgthe application of the principles of marketing within an organization. Internal marketing involves the creation of an internal market by dividing departments into business units, with control over their own operations and expenditure, with attendant impacts on corporate culture, politics, and power. Internal marketing also involves treating employees as internal customers with the goal of increasing employees’ motivation and customer focus. -
2 internal marketing
marketing m interne -
3 internal marketing
finance, business, economy• sisäinen markkinointi -
4 internal
internal [ɪn'tɜ:nəl]∎ the internal workings of the mind les opérations fpl secrètes de l'esprit(b) (inside country) intérieur(c) (inside organization, institution) interne;∎ internal disputes are crippling the party des luttes intestines paralysent le parti2 nounMedicine examen m gynécologique►► internal affairs affaires fpl intérieures;Finance internal audit audit m interne;Finance internal auditor audit m interne, auditeur(trice) m,f interne;internal bleeding hémorragie f interne;Telecommunications internal cable câble m d'immeuble;internal check contrôle m interne;Computing internal command commande f interne;internal company document document m interne à l'entreprise;internal debt endettement m intérieur;Computing internal drive unité f (de disque) interne;Medicine internal examination examen m interne;School internal examiner examinateur (trice) m,f (faisant passer un examen dans son propre établissement);internal flight vol m intérieur;internal injuries lésions fpl internes;internal mail courrier m interne;internal marketing marketing m interne;American internal medicine médecine f générale;internal memo note f à circulation interne;internal modem modem m interne;internal rate of return taux m de rentabilité interne;internal revenue recettes fpl fiscales;internal rhyme rime f intérieure;internal telephone téléphone m intérieur;internal travel voyages mpl à l'intérieur d'un même pays -
5 internal
(a) (within country, company) intérieur(e)internal audit audit m interne;internal auditing audit ou vérification f interne;internal auditor audit ou auditeur(trice) m, f interne;internal check contrôle m interne;internal company document document m interne à l'entreprise;internal debt endettement m intérieur;internal growth croissance f interne;internal mail courrier m interne;internal marketing marketing m interne;internal memo note f à circulation interne;internal promotion promotion f interne;internal rate of return taux m de rentabilité interne;internal regulations règlement m intérieur;internal revenue recettes f pl fiscales;American the Internal Revenue Service ≃ le fisc, la Direction Générale des Impôts;internal telephone téléphone m intérieurinternal drive unité f (de disque) interne;internal modem modem m interne;internal unit unité interne -
6 marketing audit
Mktgan analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological, and consumer perspectives; market size and structure; and competitors, suppliers, and distributors. An internal marketing audit covers aspects such as the company’s mission statement, goals, and objectives; its structure, corporate culture, systems, operations, and processes; product development and pricing; profitability and efficiency; advertising; and deployment of the sales force. -
7 marketing partner filming and picture taking
фото- и видеосъемка для маркетинг-партнеров
ОКОИ отвечает за подготовку Программы съемок для маркетинг-партнеров. Эти съемки могут включать в себя корпоративные и образовательные программы или внешние рекламные материалы (подлежит согласованию). Сознавая такие потребности, ОКОИ должен согласовать с МОК оптимальные параметры Программы фото- и видеосъемок. Съемки внутри спортивных арен строго ограничены, и эксклюзивные права принадлежат компании «Олимпийская вещательная служба». Требования к фотографированию аналогичны, но они менее жесткие, если фотосъемкой занимаются сотрудники маркетинг-партнеров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner filming and picture taking
OCOG is responsible for developing the On-site filming program for marketing partners. This footage may be used for internal materials such as institutional videos, educational videos or external promotions, as approved. The OCOG has to be aware of this need and will have to agree with the IOC the best structure for the Filming and photography program. There are strict rules for filming inside the venues due to the exclusive rights given to Olympic broadcasting services for the delivery of this service. Still photo capture follows similar rules but allows more flexibility if pictures are taken by marketing partner staff.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing partner filming and picture taking
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8 marketing partner recognition
программа признания маркетинг-партнеров
Комплексная программа, которая включает в себя такие направления, как реклама, связи с общественностью, внутренние и внешние коммуникации. В рамках данной программы ОКОИ:
• Представляет широкой публике официальных партнеров Игр.
• Публично признает вклад каждого из партнеров в Игры.
• Обеспечивает защиту партнеров Игр от теневого маркетинга.
• Способствует эффективному использованию ассоциации партнеров с Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner recognition
Fully integrated program that incorporates advertising, PR, internal and external communications. By this program the OCOG:
• publicly promotes the official Games partners
• publicly acknowledges the partners' contributions to the Games
• protects the partners against ambush marketing
• adds value to each partner’s Games association
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing partner recognition
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9 internal growth
Finorganic growth created within a business, for example, by inventing new products and so increasing its market share, producing products that are more reliable, offering a more efficient service than its competitors, or being more aggressive in its marketing. -
10 internal crop marketing
сбыт продукции растениеводства на местном рынке, реализация продукции растениеводства на местном рынке
* * *
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11 internal crop marketing
Универсальный англо-русский словарь > internal crop marketing
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12 general marketing
общий маркетинг
В это понятие входит общее руководство разработкой бренда, рекламой, стратегией управления брендом и координация деятельности всех функциональных направлений, связанных с маркетингом. При этом управление проектами в этой области осуществляется в сотрудничестве с функциями внутреннего маркетинга, функциями, не относящимися к маркетингу, и внешними стейкхолдерами. ОКОИ может учредить функциональное подразделение, занимающееся всеми аспектами общего маркетинга.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
general marketing
Direction of the brand development, advertising, management strategy and coordination of all marketing-related functional areas. This area provides project leadership in liaison with internal marketing, non-marketing areas and external Games stakeholders. The OCOG may establish a functional area dealing with general marketing aspects.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > general marketing
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13 inter-ambush marketing
внутренний теневой маркетинг
Помимо прямых нарушений прав маркетинг-партнеров, иногда внутри ОКОИ возникают ситуации, которые можно рассматривать как проявление теневого маркетинга, что совершенно недопустимо и может привести к серьезным финансовым потерям. Такого рода ситуации возникают, когда некоторые подразделения ОКОИ не имеют информации о правах маркетинг-партнеров и о том, какие права им предоставлены и какую продукцию и услуги они могут предоставлять. Эти упущения зачастую объясняются недостаточно отлаженным процессом внутренней коммуникации и обмена информацией между подразделениями в результате постоянных изменений оргструктуры ОКОИ и его быстрого роста.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
inter-ambush marketing
In addition to being a direct violation of marketing partners' rights, ambush activity within the OCOG is particularly embarrassing and can be costly. Internal OCOG ambush occurs when functions are unaware of marketing partners' rights and the scope of the products and services they can provide. These shortcomings often are the result of poor internal communication caused by the ever changing and rapidly growing OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > inter-ambush marketing
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14 общий маркетинг
общий маркетинг
В это понятие входит общее руководство разработкой бренда, рекламой, стратегией управления брендом и координация деятельности всех функциональных направлений, связанных с маркетингом. При этом управление проектами в этой области осуществляется в сотрудничестве с функциями внутреннего маркетинга, функциями, не относящимися к маркетингу, и внешними стейкхолдерами. ОКОИ может учредить функциональное подразделение, занимающееся всеми аспектами общего маркетинга.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
general marketing
Direction of the brand development, advertising, management strategy and coordination of all marketing-related functional areas. This area provides project leadership in liaison with internal marketing, non-marketing areas and external Games stakeholders. The OCOG may establish a functional area dealing with general marketing aspects.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > общий маркетинг
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15 sisäinen markkinointi
finance, business, economy• internal marketing -
16 фото- и видеосъемка для маркетинг-партнеров
фото- и видеосъемка для маркетинг-партнеров
ОКОИ отвечает за подготовку Программы съемок для маркетинг-партнеров. Эти съемки могут включать в себя корпоративные и образовательные программы или внешние рекламные материалы (подлежит согласованию). Сознавая такие потребности, ОКОИ должен согласовать с МОК оптимальные параметры Программы фото- и видеосъемок. Съемки внутри спортивных арен строго ограничены, и эксклюзивные права принадлежат компании «Олимпийская вещательная служба». Требования к фотографированию аналогичны, но они менее жесткие, если фотосъемкой занимаются сотрудники маркетинг-партнеров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner filming and picture taking
OCOG is responsible for developing the On-site filming program for marketing partners. This footage may be used for internal materials such as institutional videos, educational videos or external promotions, as approved. The OCOG has to be aware of this need and will have to agree with the IOC the best structure for the Filming and photography program. There are strict rules for filming inside the venues due to the exclusive rights given to Olympic broadcasting services for the delivery of this service. Still photo capture follows similar rules but allows more flexibility if pictures are taken by marketing partner staff.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > фото- и видеосъемка для маркетинг-партнеров
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17 программа признания маркетинг-партнеров
программа признания маркетинг-партнеров
Комплексная программа, которая включает в себя такие направления, как реклама, связи с общественностью, внутренние и внешние коммуникации. В рамках данной программы ОКОИ:
• Представляет широкой публике официальных партнеров Игр.
• Публично признает вклад каждого из партнеров в Игры.
• Обеспечивает защиту партнеров Игр от теневого маркетинга.
• Способствует эффективному использованию ассоциации партнеров с Играми.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner recognition
Fully integrated program that incorporates advertising, PR, internal and external communications. By this program the OCOG:
• publicly promotes the official Games partners
• publicly acknowledges the partners' contributions to the Games
• protects the partners against ambush marketing
• adds value to each partner’s Games association
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > программа признания маркетинг-партнеров
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18 маркетинговая ревизия
проведение ревизии; карточная система — audit arrangements
бухгалтерская ревизия; учетная ревизия — audit of books
след ревизии; контрольный след — audit trail
Бизнес, юриспруденция. Русско-английский словарь > маркетинговая ревизия
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19 director
adj.director, directing.m.1 director, leader, principal.2 superintendent, manager, officer.3 conductor, orchestra conductor.4 warden.5 headmaster, head teacher.* * *► adjetivo1 directing, managing► nombre masculino,nombre femenino1 director, manager2 (de colegio - hombre) headmaster; (mujer) headmistress3 (de universidad) rector4 (de editorial) editor5 (de cárcel) governor6 (de orquesta) conductor\director,-ra de cine film directordirector,-ra de escena stage managerdirector espiritual father confessordirector,-ra gerente managing director* * *(f. - directora)noundirector, manager, head, headmaster* * *director, -a1.ADJ [consejo, junta] governing; [principio] guiding2. SM / F1) (=responsable) [de centro escolar] headteacher, headmaster/headmistress, principal; [de periódico, revista] editor; (Cine, TV) director; [de orquesta] conductor; [de hospital] manager, administrator; [de prisión] governor, warden (EEUU)director(a) artístico/a — artistic director
director(a) de departamento — (Univ) head of department
director(a) de funeraria — undertaker, funeral director, mortician (EEUU)
director(a) de interiores — (TV) studio director
director(a) de tesis — thesis supervisor, research supervisor
2) (Com) (=gerente) manager; [de mayor responsabilidad] directordirector(a) adjunto/a — assistant manager
director(a) ejecutivo/a — executive director, managing director
director(a) técnico/a — technical manager
3.SM(Rel)* * *- tora masculino, femeninoa) ( de escuela) (m) head teacher, principal (AmE), headmaster (BrE); (f) head teacher, principal (AmE), headmistress (BrE); (de periódico, revista) editor (in chief); ( de hospital) administrator; ( de prisión) warden (AmE), governor (BrE)b) (Com) ( gerente) manager; ( miembro de junta directiva) director, executivec) (Cin, Teatr) director* * *= chairman [chairmen, pl.], chairperson [chairpersons, -pl.], chief, chief librarian, director, head, manager [manageress, -fem.], headmaster, office manager, business manager, chair.Ex. As head of a committee, and being recognized as such, it's perfectly all right with me if I'm called the chairman rather than the chairwoman.Ex. Special thanks to the ISAD Program Planning Committee, in particular its chairperson, for the conceptual organization.Ex. He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex. The chief librarian or director of libraries, by which title the post is sometimes now known, will in general be fully occupied with making decisions on internal professional policy, committee work, and administration and management in the widest sense.Ex. Hugh C, Atkinson, director of the University of Illinois Libraries, has consistently been in the forefront in applying automation to traditional library problems and services.Ex. She began her career at Central Missouri State University where she was head of the Documents Depository.Ex. Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.Ex. The author played a large part in the successful establishment of the school library when her husband became headmaster = La autora desempeñó un gran papel en la creación de la biblioteca escolar cuando su esposo fue nombrado director.Ex. This department is headed by a general office manager who has a staff of bookkeepers, billing clerks, comptrollers, and secretaries.Ex. Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex. Once elected, the chair is responsible for maintaining discipline and ensuring that all students are treated fairly.----* cargo de director = directorship.* cartas al director = letter to the editor.* Conferencia de Directores de Bibliotecas Nacionales (CDNL) = Conference of Directors of National Libraries (CDNL).* directora conjunta = co-chairperson.* director adjunto = assistant director, deputy director, joint director.* director artístico = art director.* director cinematográfico = film director.* director comercial = marketing executive, chief commercial officer.* director conjunto = co-chairperson.* director de biblioteca = library director.* director de cine = film director.* director de curso = course leader.* director de departamento = department head.* director de empresa = company director.* director de escuela = school principal.* director de filial = branch head.* director de finanzas = finance director.* director de funeraria = funeral director, undertaker, mortician.* director de la biblioteca = head librarian.* director de marketing = marketing executive.* director de museo = curator.* director de operaciones = chief operating officer (COO), director for operations.* director de orquesta = conductor.* director de periódico = newspaper editor.* director de pompas fúnebres = undertaker, funeral director, mortician.* director de prisión = prison warden.* director de tesis = PhD supervisor, dissertation adviser, dissertation supervisor, thesis supervisor, thesis adviser, research supervisor.* director ejecutivo = executive director, executive officer, chief executive officer (CEO), managing director, chief executive.* director ejecutivo de la gestión del conocimiento = knowledge executive.* director, el = principal.* director financiero = finance director, chief financial officer.* director general = executive director, Director-General, executive officer, chief executive officer (CEO), chief executive, senior director.* director principal = senior director.* partichela de piano director, violín director, etc = piano/violin, etc. conductor part.* subdirector = assistant director.* * *- tora masculino, femeninoa) ( de escuela) (m) head teacher, principal (AmE), headmaster (BrE); (f) head teacher, principal (AmE), headmistress (BrE); (de periódico, revista) editor (in chief); ( de hospital) administrator; ( de prisión) warden (AmE), governor (BrE)b) (Com) ( gerente) manager; ( miembro de junta directiva) director, executivec) (Cin, Teatr) director* * *el directorEx: Anthony read the handwritten note he found in his mailbox from the principal of the high school at which he had been employed as head of the school media program for one month.
= chairman [chairmen, pl.], chairperson [chairpersons, -pl.], chief, chief librarian, director, head, manager [manageress, -fem.], headmaster, office manager, business manager, chair.Ex: As head of a committee, and being recognized as such, it's perfectly all right with me if I'm called the chairman rather than the chairwoman.
Ex: Special thanks to the ISAD Program Planning Committee, in particular its chairperson, for the conceptual organization.Ex: He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex: The chief librarian or director of libraries, by which title the post is sometimes now known, will in general be fully occupied with making decisions on internal professional policy, committee work, and administration and management in the widest sense.Ex: Hugh C, Atkinson, director of the University of Illinois Libraries, has consistently been in the forefront in applying automation to traditional library problems and services.Ex: She began her career at Central Missouri State University where she was head of the Documents Depository.Ex: Such hosts are more likely to be accessed by end-users such as economists and managers, than information workers.Ex: The author played a large part in the successful establishment of the school library when her husband became headmaster = La autora desempeñó un gran papel en la creación de la biblioteca escolar cuando su esposo fue nombrado director.Ex: This department is headed by a general office manager who has a staff of bookkeepers, billing clerks, comptrollers, and secretaries.Ex: Watman wondered how the profession would react to the idea of a business manager instead of assistant.Ex: Once elected, the chair is responsible for maintaining discipline and ensuring that all students are treated fairly.* cargo de director = directorship.* cartas al director = letter to the editor.* Conferencia de Directores de Bibliotecas Nacionales (CDNL) = Conference of Directors of National Libraries (CDNL).* directora conjunta = co-chairperson.* director adjunto = assistant director, deputy director, joint director.* director artístico = art director.* director cinematográfico = film director.* director comercial = marketing executive, chief commercial officer.* director conjunto = co-chairperson.* director de biblioteca = library director.* director de cine = film director.* director de curso = course leader.* director de departamento = department head.* director de empresa = company director.* director de escuela = school principal.* director de filial = branch head.* director de finanzas = finance director.* director de funeraria = funeral director, undertaker, mortician.* director de la biblioteca = head librarian.* director de marketing = marketing executive.* director de museo = curator.* director de operaciones = chief operating officer (COO), director for operations.* director de orquesta = conductor.* director de periódico = newspaper editor.* director de pompas fúnebres = undertaker, funeral director, mortician.* director de prisión = prison warden.* director de tesis = PhD supervisor, dissertation adviser, dissertation supervisor, thesis supervisor, thesis adviser, research supervisor.* director ejecutivo = executive director, executive officer, chief executive officer (CEO), managing director, chief executive.* director ejecutivo de la gestión del conocimiento = knowledge executive.* director, el = principal.* director financiero = finance director, chief financial officer.* director general = executive director, Director-General, executive officer, chief executive officer (CEO), chief executive, senior director.* director principal = senior director.* partichela de piano director, violín director, etc = piano/violin, etc. conductor part.* subdirector = assistant director.* * *masculine, feminine1 (de una escuela) ( masculine) head teacher, principal ( AmE), headmaster ( BrE); ( feminine) head teacher, principal ( AmE), headmistress ( BrE); (de un periódico, una revista) editor, editor in chief; (de un hospital) administrator; (de una prisión) warden ( AmE), governor ( BrE)Compuestos:● director adjunto, directora adjuntamasculine, feminine deputy director● director/directora de divisiónmasculine, feminine divisional director● director/directora de escenamasculine, feminine stage manager● director/directora de orquestamasculine, feminine conductor● director/directora de ventasmasculine, feminine sales manager o director● director ejecutivo, directora ejecutivamasculine, feminine executive directormasculine father confessor● director/directora general● director/directora gerentemasculine, feminine managing director● director técnico, directora técnica* * *
director◊ - tora sustantivo masculino, femenino
(f) head teacher, principal (AmE), headmistress (BrE);
(de periódico, revista) editor (in chief);
( de hospital) administrator;
( de prisión) warden (AmE), governor (BrE)
( miembro de junta directiva) director, executive;
c) (Cin, Teatr) director;
director,-ora sustantivo masculino y femenino
1 director
(de un colegio) head teacher, US principal
(de un periódico) editor
2 (de una película, musical) director
(de orquesta) conductor
' director' also found in these entries:
Spanish:
achuchar
- cineasta
- consejera
- consejero
- definitivamente
- desear
- dirección
- directiva
- directivo
- directora
- dtor
- entrante
- fiscal
- galerista
- general
- proyecto
- realizador
- realizadora
- sazón
- script
- subdirector
- subdirectora
- adjunto
- interino
- jefe
- llegar
- secretario
- señor
English:
advertise
- climax
- conductor
- deputy
- director
- dismiss
- distrust
- film
- film maker
- governor
- head
- headmaster
- hook
- manager
- managing
- MD
- meeting
- mgr
- Postmaster General
- president
- principal
- producer
- put through
- showman
- stage director
- stage manager
- superintendent
- act
- ask
- coach
- controller
- editor
- editorial
- elevate
- funeral
- instigation
- managing director
- mortician
- movie
- stage
- take
- warden
* * *director, -ora nm,f1. [de empresa] director;[de hotel, hospital, banco] manager, f manageress; [de periódico] editor; [de colegio] Br headmaster, f headmistress, US principal; [de cárcel] Br governor, US warden director adjunto associate o deputy director;director comercial marketing manager;director ejecutivo executive director;director espiritual spiritual director;director en funciones acting manager;director general general manager;director gerente managing director, chief executive, esp US chief executive officer;director de recursos humanos human resources manager;director técnico [en fútbol] director of football;director de tesis supervisor;director de ventas sales director o manager2. [de obra artística] directordirector artístico artistic director;director de banda musical bandmaster;director de circo ringmaster;director de escena producer, stage manager;director de fotografía director of photography;director musical musical director;director de orquesta conductor* * *I adj leadingII m, directora f1 de empresa manager2 EDU principal, Brhead (teacher)* * *1) : director, manager, head2) : conductor (of an orchestra)* * *director n1. (de cine) director2. (de empresa, banco) manager3. (de colegio) head / headteacher4. (de periódico) editor -
20 внутренний теневой маркетинг
внутренний теневой маркетинг
Помимо прямых нарушений прав маркетинг-партнеров, иногда внутри ОКОИ возникают ситуации, которые можно рассматривать как проявление теневого маркетинга, что совершенно недопустимо и может привести к серьезным финансовым потерям. Такого рода ситуации возникают, когда некоторые подразделения ОКОИ не имеют информации о правах маркетинг-партнеров и о том, какие права им предоставлены и какую продукцию и услуги они могут предоставлять. Эти упущения зачастую объясняются недостаточно отлаженным процессом внутренней коммуникации и обмена информацией между подразделениями в результате постоянных изменений оргструктуры ОКОИ и его быстрого роста.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
inter-ambush marketing
In addition to being a direct violation of marketing partners' rights, ambush activity within the OCOG is particularly embarrassing and can be costly. Internal OCOG ambush occurs when functions are unaware of marketing partners' rights and the scope of the products and services they can provide. These shortcomings often are the result of poor internal communication caused by the ever changing and rapidly growing OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > внутренний теневой маркетинг
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