-
81 water
1) вода2) объём воды; расход4) обводнять6) мочить; замачивать; смачивать8) водоём•to go to water — обводняться (о скважине, месторождении, добыча нефти в которых в результате этого становится нерентабельной)-
absorbed water
-
acid waste water
-
acid water
-
activated water
-
adhesive water
-
adsorbed water
-
aerated water
-
aggressive water
-
ammonia water
-
apportioned water
-
artesian water
-
atmospheric water
-
available water
-
bleed water
-
boiler water
-
boiling water
-
borated water
-
bottom water
-
bound water
-
brackish water
-
capillary water
-
carbonate water
-
cavern water
-
char sweet water
-
chemically pure water
-
chlorinated water
-
circulating water
-
clarified water
-
cleaning purposes water
-
clear sweet water
-
clear water
-
colliery water
-
Cologne water
-
combined water
-
compensation water
-
condensate water
-
condenser water
-
condensing water
-
conductivity water
-
confined water
-
conservation water
-
constitution water
-
contaminated water
-
cooking water
-
cook water
-
cooling water
-
corrosive water
-
crystallization water
-
crystal water
-
day water
-
dead water
-
deaerated water
-
deep water
-
degassed water
-
deionized water
-
delivery water
-
demineralized water
-
dentifrice water
-
desalinized water
-
desiliconized water
-
desilting water
-
dirty sweet water
-
discharge water
-
distilled water
-
domestic water
-
downstream water
-
drain water
-
drilling water
-
drinking water
-
dystrophic water
-
effective snowmelt water
-
effluent water
-
electronic-grade water
-
electronic water
-
emergency core cooling water
-
entrained water
-
eutrophic water
-
excessive tail water
-
exchange water
-
exportable water
-
feed water
-
fixed water
-
floral water
-
flowing water
-
flushing water
-
flush water
-
formation water
-
foul water
-
free water
-
fruit soda water
-
glue water
-
gravitational water
-
gray water
-
gutter water
-
hard water
-
head water
-
heavy water
-
high water
-
hydrothermal water
-
hygroscopic water
-
ice-congested water
-
imported water
-
impounding water
-
industrial water
-
infected water
-
influent water
-
intercepted water
-
intermediate water
-
interstitial water
-
irreducible water
-
irregular temporary water
-
irrigation water
-
land water
-
leakage water
-
lenthic water
-
light water
-
lime water
-
lockage water
-
loose water
-
lothic water
-
low water
-
main water
-
makeup water
-
manufacturing water
-
mashing water
-
melt water
-
melting water
-
meteoric water
-
middle water
-
mine water
-
mineral water
-
mineralized water
-
mixing water
-
mud makeup water
-
muddy water
-
narrow water
-
navigable water
-
nonartesian water
-
noncirculating water
-
nonflashing water
-
nonmoving water
-
nonpotable water
-
nonradioactive water
-
offshore water
-
onsite water
-
open water
-
ordinary water
-
overflow water
-
overinhibited water
-
oversill water
-
oxygenated water
-
oxygenless water
-
peptone water
-
perched water
-
percolating water
-
phreatic water
-
piped water
-
polluted water
-
potable water
-
precipitation water
-
pressure water
-
pretreated water
-
process water
-
produced water
-
project water
-
pulp water
-
pulp-press water
-
pure water
-
quenching water
-
radioactive water
-
raw water
-
reactor water
-
recirculated water
-
recreation water
-
recycled water
-
regeneration water
-
residual water
-
residuary water
-
restricted water
-
return water
-
reuse water
-
rinse water
-
rose water
-
running water
-
saline water
-
salt water
-
sample water
-
sanitary water
-
saturated water
-
saturation-pressure water
-
scale-producing water
-
sediment-laden water
-
seepage water
-
service water
-
sewage water
-
shallow tail water
-
shielding water
-
shoaling water
-
silica-free water
-
silt-free water
-
silt-laden water
-
slope water
-
sludging water
-
sluice water
-
smooth water
-
snow water
-
soaking water
-
soft water
-
softened water
-
soil water
-
solid water
-
source water
-
spill water
-
spilling water
-
spray water
-
stagnant water
-
steeping water
-
steep water
-
still water
-
storage water
-
storm water
-
subcooled water
-
subsoil water
-
subsurface water
-
supercritical water
-
surface water
-
surplus water
-
suspended water
-
sweet water
-
table water
-
tail water
-
tank water
-
tap water
-
temporary water
-
thermally enriched water
-
thickened water
-
tie water
-
toilet water
-
top water
-
total precipitable water
-
town water
-
treated water
-
trypton water
-
turbid water
-
ultrapure water
-
underground water
-
underscreen water
-
upgrade water
-
upstream water
-
versatile hardness water
-
wash water
-
waste water
-
water of reaction
-
water of zero hardness
-
whirling water
-
white water -
82 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
83 mill
1) завод
2) мельница
3) молоть
4) намолачивать
5) обрабатывать фрезой
6) постав
7) стан
8) фрезеровать
9) фрезовать
10) шарошить
11) вальцы
12) дробилка
13) дробить
14) раздробить
– aerated mill
– ball mill
– ball-rolling mill
– ball-tube mill
– beam mill
– billet mill
– blooming mill
– bone mill
– burr mill
– center-discharge mill
– coarse-grinding mill
– coke mill
– colloidal mill
– concentrating mill
– crushing mill
– double-strand mill
– duo mill
– duo rolling mill
– edge mill
– edge-runner mill
– finishing mill
– flattening mill
– flour mill
– fodder mill
– grain mill
– grinding mill
– hammer mill
– hot-rolling mill
– impact mill
– jet mill
– knitting mill
– looping mill
– masticating mill
– melting mill
– mill length
– mill line
– mill paint
– mill peat
– mill plasticization
– mill pond
– mill rolls
– mill scale
– mill separator
– mill spindle
– mill tackle
– mill the latex
– mill the rubber
– multi-stand mill
– multi-strand mill
– multiple-compartment mill
– non-reversing mill
– paper mill
– pearl mill
– pebble mill
– plate mill
– pulverizing mill
– rail-rolling mill
– reeling mill
– rod mill
– roller mill
– rolling mill
– rotary-pan mill
– saw mill
– seamless-tube mill
– section mill
– set-up of a mill
– sheet mill
– sheet-bar mill
– sinking mill
– sizing mill
– skelp mill
– skin-rolling mill
– slab mill
– slabbing-blooming mill
– sludge mill
– small-section mill
– steel mill
– stone mill
– strip mill
– tire mill
– tube mill
– tube-forming mill
– tubular mill
– two-stand mill
– universal mill
– vapart mill
– vibratory mill
– wet crushing mill
– wire-rod mill
pulverization in an eddy mill — <metal.> размол вихревой
rail-and-structural steel mill — рельсобалочный прокатный стан
tube-reducing rolling mill — редукционный трубопрокатный стан
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84 plant
1) растение
2) насаживать
3) поджимный
4) сажать
5) установка
6) <industr.> завод
7) агрегат
8) фабрика
9) станция
– assembly plant
– automatic plant
– automobile plant
– Bessemer plant
– calcining plant
– casting plant
– chemicals plant
– chlorination plant
– coking plant
– commercial plant
– compressor plant
– concrete-mixing plant
– cryogenic plant
– decontamination plant
– degassing plant
– diesel plant
– distillation plant
– distribution plant
– dye plant
– engineering plant
– feed-processing plant
– fodder plant
– food plant
– formula-feed plant
– garbage-disposal plant
– generating plant
– handling plant
– hardware plant
– headquarters plant
– heavy-chemicals plant
– hoisting plant
– ice-making plant
– isolated plant
– laboratory-scale plant
– lighting plant
– machine-tool plant
– mixing plant
– native plant
– nuclear plant
– oil-extraction plant
– opener plant
– outside plant
– oxygen plant
– oxygen-converter plant
– package plant
– pasteurizing plant
– pilot plant
– pilot-production plant
– pipe-rolling plant
– plant beets
– plant capacity
– plant compressor
– plant equation
– plant lag
– plant standard
– power plant
– processing plant
– proportioning plant
– propulsion plant
– pumping plant
– radiation plant
– radiobiological plant
– radiochemical plant
– radioisotope plant
– radiophysical plant
– rag-processing plant
– refrigerating plant
– rendering plant
– roasting plant
– salt-making plant
– sintering plant
– sprinkler plant
– stand-by plant
– steam-gas plant
– steam-turbine plant
– steel-making plant
– superphosphate plant
– tractor plant
– tube-welding plant
– turbine plant
– water-desalinating plant
– water-treatment plant
– welding plant
chemical engineering plant — химико-технологическая установка
coal-burning power plant — электростанция на твердом топливе
electric power plant — силовая электроустановка, <engin.> электростанция
engine-propeller power plant — винтомоторная силовая установка
heat-electric generating plant — теплофикационная электростанция
hydroelectric power plant — <energ.> гидростанция, гидроэлектростанция, гэс
integrated metallurgical plant — <metal.> завод с законченным металлургическим циклом
integrated steel plant — <metal.> комбинат металлургический
nitrogen fertilizer plant — <agric.> завод азотно-туковый
power plant topping — <engin.> надстройка
preparation plant output — < mining> выход продуктов обогащения
wind-turbine electric plant — <energ.> электростанция ветровая
-
85 HARS
1) Военный термин: heavy assault rocket system3) Техника: hydraulic ash removal system4) Сокращение: Heading / Attitude Reference System5) Транспорт: High Altitude Route System6) НАСДАК: Harris Financial, Inc. -
86 R
1. acknowledge receipt - получение подтверждения;2. acoustic resistance - акустическое сопротивление;3. angle of reflection - угол отражения;4. arginine - аргинин;5. correlation coefficient - коэффициент корреляции;6. gas constant - газовая постоянная;7. heavy self-reversed - сильно самообращённая линия;8. production rate - скорость образования частиц;9. racemic - рацемический;10. radial distance - расстояние по радиусу;11. radical - радикал;12. radio - радиовещание; радиосвязь; радиоприёмник;13. radius - радиус;14. rain - дождь;15. range - дальность действия; дальность; диапазон; динамический диапазон; курсовой радиомаяк; полигон; пределы измерения; радиомаячный азимут;16. rate - быстрота; доза; доля; интенсивность; класс; коэффициент; норма; оценка; пропорция; процент; расход; скорость; сорт; ставка; степень; стоимость; тариф; темп;17. ratio - коэффициент; отношение; соотношение; степень;18. Re-display - радиолокационный индикатор типа К; индикатор типа А с лупой дальности;19. reaction - влияние; воздействие; обратное действие; положительная обратная связь; противодействие; реакция;20. reactive - реактивный;21. read - считывание; считывать; читать;22. Reaumur scale - шкала Реомюра;23. receipt - расписка; квитанция;24. received - принято;25. receiver - приёмник; приёмное устройство; радиоприёмник; радиоприёмное устройство; ресивер; телефон;26. reconnaissance - разведка;27. red - красный;28. reddish - красноватый;29. reflux ratio - флегмовое число;30. refraction - рефракция;31. refrigerant - холодильный агент, хладагент;32. refrigerator - холодильник; рефрижератор;33. register - книга записей;34. registered - заказное;35. rehydratable food - обезвоженные продукты питания;36. relative humidity - относительная влажность;37. relay - реле; радиорелейная линия; трансляция;38. reluctance - магнитное сопротивление;39. repetition - повторение;40. report - донесение, сообщение; рапорт; доклад; представление;41. research - исследование; изыскание, научно-исследовательская работа; НИР;42. reserve - запас, резерв; запасать; резервировать; запасный, резервный;43. reset - возврат в исходное положение или состояние; восстановление; сброс; установка в положение "0"; установка на нуль;44. resistance - невосприимчивость; резистентность; резистор; сопротивление; сопротивляемость; стойкость, устойчивость;45. resistor - резистор;46. respiration - дыхание;47. response - реакция; ответ;48. result - результат;49. reverse - изменение направления на обратное; реверс; реверсирование; обратный; перевёрнутый; противоположный;50. right - правый;51. river - река;52. road - дорога;53. rock - горная порода; камень;54. rock bit - шарошечное долото;55. roentgen - рентген;56. rolled - катаный; прокатанный;57. rotational quantum number - вращательное квантовое число;58. rough - грубый;59. rubber - резина; каучук;60. Rydberg constant - постоянная Ридберга;61. slightly self-reversed - слабо самообращённая линия -
87 aircraft
воздушное судно, ВС; борт; летательный аппарат; самолёт; вертолётto alter an aircraft — дорабатывать конструкцию воздушного судна;
to bring the aircraft out — выводить воздушное судно (из крена);
to decel- erate the aircraft to... — снижать скорость воздушного судна до...
to enable the aircraft to — давать воздушному судну право (напр. на пролёт территории)
to fill an aircraft with — размещать в воздушном судне (груз, пассажиров)
to fly the aircraft — пилотировать воздушное судно, управлять воздушным судном
to follow up the aircraft — сопровождать воздушное судно; обеспечивать контроль полёта воздушного судна
to house an aircraft — размещать воздушное судно (напр. на долговременную стоянку)
to install on the aircraft — монтировать [устанавливать] на воздушном судне (напр. на крыле)
to jack an aircraft — вывешивать воздушное судно на подъёмниках;
to keep clear of the aircraft — держаться на безопасном расстоянии от воздушного судна (в процессе его движения)
to land the aircraft — приземлять [сажать] воздушное судно
to lead out the aircraft — выруливать воздушное судно с места стоянки;
to level the aircraft out — выравнивать воздушное судно (на заданной высоте); устанавливать воздушное судно в горизонтальное положение
to place the aircraft — устанавливать воздушное судно (напр. на оси ВПП)
2. выводить воздушное судно из пикированияto pull the aircraft out of — 1. брать штурвал на себя
to pull up the aircraft — подрывать [резко увеличивать] подъёмную силу воздушного судна
to register the aircraft — регистрировать воздушное судно;
to release the aircraft — прекращать (диспетчерский) контроль (за полётом) воздушного судна, разрешать воздушному судну выйти из зоны контроля;
to restore an aircraft — восстанавливать [ремонтировать] воздушное судно
to return an aircraft to flyable status — приводить воздушное судно в состояние лётной годности (путём технических доработок)
to return the aircraft to service — допускать воздушное судно к дальнейшей эксплуатации (напр. после ремонта)
to roll in the aircraft — вводить воздушное судно в крен;
2. выкатывать воздушное судно (напр. из ангара)to roll out the aircraft — 1. выводить воздушное судно из крена
to rotate the aircraft — отрывать [поднимать] переднюю опору шасси воздушного судна (при взлёте);
to space the aircraft — определять зону полёта воздушного судна;
to trim the aircraft — балансировать [триммировать] воздушное судно
— land-based aircraft— propeller-driven aircraft -
88 water
— drinking water— earthy water— internal origin water— karstic water— unavailable soil water -
89 massive
'mæsiv(huge or heavy: a massive building; a massive burden of taxation.) enorme, monumental- massiveness
massive adj enorme / muy grandetr['mæsɪv]1 (huge) enorme, gigantesco■ the temple is built of massive granite blocks el templo está construido con enormes bloques de granito2 (extensive) masivo,-a, extenso,-a3 (solid, weighty) sólido,-a, macizo,-amassive ['mæsɪv] adj1) bulky: voluminoso, macizo2) huge: masivo, enorme♦ massively advadj.• abultado, -a adj.• enorme adj.• macizo, -a adj.• masivo, -a adj.• sólido, -a adj.'mæsɪvadjective <wall/façade> sólido, macizo; <support/task> enorme, grande; <heart attack/overdose> masivo['mæsɪv]ADJ [wall] macizo, sólido; [boulder, increase, dose, support] enorme; [person, head, body] enorme, gigantesco *; [explosion, effort] enorme, grande; [job losses] cuantioso; [intervention, influx] masivomassive heart attack — infarto m masivo
* * *['mæsɪv]adjective <wall/façade> sólido, macizo; <support/task> enorme, grande; <heart attack/overdose> masivo -
90 top
I
1. top noun1) (the highest part of anything: the top of the hill; the top of her head; The book is on the top shelf.) cumbre, lo alto2) (the position of the cleverest in a class etc: He's at the top of the class.) a la cabeza, en primer lugar3) (the upper surface: the table-top.) lo alto de, sobre4) (a lid: I've lost the top to this jar; a bottle-top.) tapadera, (botella) tapón5) (a (woman's) garment for the upper half of the body; a blouse, sweater etc: I bought a new skirt and top.) blusa (corta), camiseta, top
2. adjective(having gained the most marks, points etc, eg in a school class: He's top (of the class) again.) mejor, primero
3. verb1) (to cover on the top: She topped the cake with cream.) cubrir, recubrir2) (to rise above; to surpass: Our exports have topped $100,000.) superar, sobrepasar3) (to remove the top of.) quitar la parte de encima•- topless- topping
- top hat
- top-heavy
- top-secret
- at the top of one's voice
- be/feel on top of the world
- from top to bottom
- the top of the ladderee
- top up
II top noun(a kind of toy that spins.) peonzatop1 adj1. superior / de más arriba / último2. más altotop2 n1. cima / cumbre / lo alto2. tapón / tapa3. parte de arriba4. camiseta / blusatr[tɒp]1 (highest/upper part) parte nombre femenino superior, parte nombre femenino de arriba, parte nombre femenino más alta■ an attic is the room at the top of a house el desván es el cuarto en la parte más alta de una casa3 (of mountain) cumbre nombre masculino4 (of tree) copa5 (surface) superficie nombre femenino■ who's the top of the organization? ¿quién es el jefe de la organización?8 (of list) cabeza■ who's at the top of the league? ¿quién encabeza la liga?■ what's top of the list? ¿qué es lo primero de la lista?9 (of car) capota11 (beginning) principio12 (gear) directa1 (highest) de arriba, superior, más alto,-a2 (best, highest, leading) mejor, principal■ only the top graduates get the top jobs sólo los mejores licenciados consiguen los mejores trabajos3 (highest, maximum) principal, máximo,-a1 (cover) cubrir, rematar2 (remove top of plant/fruit) quitar los rabillos4 (come first, head) encabezar5 (better, surpass, exceed) superar1 (of plant) hojas nombre femenino plural\SMALLIDIOMATIC EXPRESSION/SMALLat the top of the tree figurative use en el cumbreat the top of one's voice a voz en gritoat top speed a toda velocidadfrom top to bottom de arriba abajofrom top to toe de cabeza a pieson top encima de, sobreon top of encima de■ do you get commission on top of your salary? ¿ganas una comisión además de tu sueldo?on top of it all / to top it all para colmoto be on top of the world estar en la gloria, estar contento,-a y felizto be over the top (excessive) ser demasiadoto blow one's top perder los estribosto come out on top salir ganandoto get on top of somebody agobiar a alguiento go over the top pasarsetop copy original nombre masculinotop dog gallitotop gear directatop hat chistera, sombrero de copa————————tr[tɒp]1 peonza\SMALLIDIOMATIC EXPRESSION/SMALLto sleep like a top dormir como un tronco, dormir como un lirón1) cover: cubrir, coronar2) surpass: sobrepasar, superar3) clear: pasar por encima detop adj: superiorthe top shelf: la repisa superiorone of the top lawyers: uno de los mejores abogadostop n1) : parte f superior, cumbre f, cima f (de un monte, etc.)to climb to the top: subir a la cumbre2) cover: tapa f, cubierta f3) : trompo m (juguete)4)on top of : encima dev.• desmochar v.• rematar v.adj.• cimera adj.• culminante adj.• máximo, -a adj.• superior adj.n.• baca s.f.• cabeza s.f.• cima s.f.• cofa s.f.• coronilla s.f.• cumbre s.f.• morra s.f.• moño s.m.• parte superior s.m.• peón s.m.• tapa s.f.• tapadera s.f.• tejadillo s.m.• tope s.m.• trompo s.m.• vértice s.m.• ápice s.m.tɑːp, tɒp
I
1)a) ( highest part) parte f superior or de arriba; ( of mountain) cima f, cumbre f, cúspide f; ( of tree) copa f; ( of page) parte f superior; ( of head) coronilla fhis name is at the top of the list — su nombre es el primero de la lista or encabeza la lista
off the top of one's head: I can't think of any of them off the top of my head — no se me ocurre ninguno en este momento
b) (BrE) ( of road) final m2) ( of hierarchy) (highest rank, position)3)a) ( upper part)the top of the milk — (BrE) crema que se acumula en el cuello de la botella de leche
to float/rise to the top — salir* a la superficie
b) (rim, edge) borde m4) ( Clothing)a blue top — una blusa (or un suéter or un top etc) azul
5)he's getting a bit thin on top — (colloq) se está quedando calvo or (AmC, Méx fam) pelón or (CS fam) pelado
to come out on top — salir* ganando
6)it's just been one thing on top of another — ha sido una cosa detrás de otra or una cosa tras otra
to feel on top of the world — estar* contentísimo
and on top of it all o on top of all that, she lost her job — y encima or para colmo or como si esto fuera poco, se quedó sin trabajo
7)over the top — ( exaggerated) (esp BrE colloq)
8) (cover, cap - of jar, box) tapa f, tapón m (Esp); (- of pen) capuchón m, capucha f; ( cork) tapón mto blow one's top — (colloq) explotar (fam)
9) top (gear) (BrE Auto) directa f10) ( spinning top) trompo m, peonza f; sleep II
II
adjective (before n)1)a) ( uppermost) <layer/shelf> de arriba, superior; <step/coat of paint> último; < note> más altob) ( maximum) <speed/temperature> máximo, tope2)a) ( best)to be top quality — ser* de primera calidad
b) ( in ranked order)our top priority is... — nuestra prioridad absoluta es...
the Top 40 — ( Mus) los 40 discos más vendidos, ≈los 40 principales ( en Esp)
c) (leading, senior) <scientists/chefs> más destacado
III
1.
- pp- transitive verb1) (exceed, surpass) \<\<offer/achievement\>\> superarunemployment topped the 3 million mark — el índice de desempleo superó or rebasó los 3 millones
to top it all — para coronarlo, para colmo, (más) encima
2) ( beat) (AmE)the Tigers topped the Mariners 6-2 — (AmE) los Tigers se impusieron a los Mariners por 6 a 2
3) ( head) \<\<list/league\>\> encabezar*4) ( cover) \<\<column/building\>\> rematar, coronartopped with chocolate/cheese — con chocolate/queso por encima
2.
v refl1) ( surpass oneself) (AmE colloq) superarse2) ( commit suicide) (BrE sl) matarse, suicidarse•Phrasal Verbs:- top off- top out- top up
I [tɒp]1. N1) (=highest point, peak) cumbre f, cima f ; [of hill] cumbre f ; [of tree] copa f ; [of head] coronilla f ; [of building] remate m ; [of wall] coronamiento m ; [of wave] cresta f ; [of stairs, ladder] lo alto; [of page] cabeza f ; [of list, table, classification] cabeza f, primer puesto m, primera posición fto reach the top, make it to the top — [of career etc] alcanzar la cumbre (del éxito)
•
the men at the top — (fig) los que mandan•
executives who are at the top of their careers — ejecutivos que están en la cumbre de sus carreras•
top of the charts — (Mus) el número uno•
to be at the top of the class — (Scol) ser el/la mejor de la claseblow II, 1., 3)•
top of the range — (Comm) lo mejor de la gama2) (=upper part) parte f superior, parte f de arriba; [of bus] piso m superior; [of turnip, carrot, radish] rabillo m, hojas fpl3) (=surface) superficie foil comes or floats or rises to the top — el aceite sube a la superficie
4) (=lid) [of pen, bottle, jar] tapa f, cubierta f, tapón m5) (=blouse) blusa fpyjama top — parte f de arriba del pijama
6) (Brit)(Aut) = top gear7) (US) (Aut) capota f8) (Naut) cofa f9)on top — encima, arriba
to be on top — estar encima; (fig) (=winning etc) llevar ventaja, estar ganando
seats on top! — (on bus) ¡hay sitio arriba!
let's go up on top — (Naut) vamos a (subir a) cubierta
thin on top * — con poco pelo, medio calvo
on top of — sobre, encima de
on top of (all) that — (=in addition to that) y encima or además de (todo) eso
on top of which — y para colmo, más encima
to be/get on top of things — estar/ponerse a la altura de las cosas
- come out on top- be/feel on top of the world10)tops: it's (the) tops * — es tremendo *, es fabuloso *
11) (in phrases)this proposal is really over the top — (Brit) esta propuesta pasa de la raya
to go over the top — (Mil) lanzarse al ataque (saliendo de las trincheras); (Brit) * (fig) pasarse (de lo razonable), desbordarse
•
he doesn't have much up top * — (=stupid) no es muy listo que digamos; (=balding) tiene poco pelo, se le ven las ideas *she doesn't have much up top * — (=flat-chested) está lisa (basilisa) *
speaking off the top of my head, I would say... — hablando así sin pensarlo, yo diría que...
2. ADJ1) (=highest) [drawer, shelf] de arriba, más alto; [edge, side, corner] superior, de arriba; [floor, step, storey] último•
at the top end of the scale — en el extremo superior de la escalaat the top end of the range — (Comm) en el escalón más alto de la gama
2) (=maximum) [price] máximo•
at top speed — a máxima velocidad, a toda carrera3) (in rank etc) más importante•
a top executive — un(a) alto(-a) ejecutivo*, (-a)4) (=best, leading) mejorthe top 10/20/30 — (Mus) los 10/20/30 mejores éxitos, el hit parade de los 10/20/30 mejores
•
to come top — ganar, ganar el primer puesto5) (=final) [coat of paint] último•
the top layer of skin — la epidermis6) (=farthest) superior•
the top end of the field — el extremo superior del campo3.ADVtops * — (=maximum, at most) como mucho
4. VT1) (=form top of) [+ building] coronar; [+ cake] cubrir, recubrira cake topped with whipped cream — una tarta cubierta or recubierta de nata or (LAm) crema
2) (=be at top of) [+ class, list] encabezar, estar a la cabeza de•
to top the bill — (Theat) encabezar el reparto•
to top the charts — (Mus) ser el número uno de las listas de éxitos or de los superventas•
the team topped the league all season — el equipo iba en cabeza de la liga toda la temporada3) (=exceed, surpass) exceder, superarprofits topped £50,000 last year — las ganancias excedieron (las) 50.000 libras el año pasado
we have topped last year's takings by £200 — hemos recaudado 200 libras más que el año pasado, los ingresos exceden a los del año pasado en 200 libras
•
and to top it all... — y para colmo..., como remate..., y para rematar las cosas...•
how are you going to top that? — (joke, story etc) ¿cómo vas a superar eso?, te han puesto el listón muy alto4) [+ vegetables, fruit, plant] descabezar; [+ tree] desmochar5) (=reach summit of) llegar a la cumbre de6) ** (=kill) colgarto top o.s. — suicidarse
5.CPDtop banana * N — (US) pez m gordo *
top dog * N —
top dollar * N (esp US) —
top-drawerthe top drawer N — (fig) la alta sociedad, la crema
top dressing N — (Hort, Agr) abono m (aplicado a la superficie)
top floor N — último piso m
top gear N — (Brit) (Aut) directa f
in top gear — (four-speed box) en cuarta, en la directa; (five-speed box) en quinta, en la directa
top spin N — (Tennis) efecto m alto, efecto m liftado
top ten NPL (=songs) —
•
the top ten — el top diez, los diez primerostop thirty NPL —
•
the top thirty — el top treinta, los treinta primeros- top off- top up
II
[tɒp]N* * *[tɑːp, tɒp]
I
1)a) ( highest part) parte f superior or de arriba; ( of mountain) cima f, cumbre f, cúspide f; ( of tree) copa f; ( of page) parte f superior; ( of head) coronilla fhis name is at the top of the list — su nombre es el primero de la lista or encabeza la lista
off the top of one's head: I can't think of any of them off the top of my head — no se me ocurre ninguno en este momento
b) (BrE) ( of road) final m2) ( of hierarchy) (highest rank, position)3)a) ( upper part)the top of the milk — (BrE) crema que se acumula en el cuello de la botella de leche
to float/rise to the top — salir* a la superficie
b) (rim, edge) borde m4) ( Clothing)a blue top — una blusa (or un suéter or un top etc) azul
5)he's getting a bit thin on top — (colloq) se está quedando calvo or (AmC, Méx fam) pelón or (CS fam) pelado
to come out on top — salir* ganando
6)it's just been one thing on top of another — ha sido una cosa detrás de otra or una cosa tras otra
to feel on top of the world — estar* contentísimo
and on top of it all o on top of all that, she lost her job — y encima or para colmo or como si esto fuera poco, se quedó sin trabajo
7)over the top — ( exaggerated) (esp BrE colloq)
8) (cover, cap - of jar, box) tapa f, tapón m (Esp); (- of pen) capuchón m, capucha f; ( cork) tapón mto blow one's top — (colloq) explotar (fam)
9) top (gear) (BrE Auto) directa f10) ( spinning top) trompo m, peonza f; sleep II
II
adjective (before n)1)a) ( uppermost) <layer/shelf> de arriba, superior; <step/coat of paint> último; < note> más altob) ( maximum) <speed/temperature> máximo, tope2)a) ( best)to be top quality — ser* de primera calidad
b) ( in ranked order)our top priority is... — nuestra prioridad absoluta es...
the Top 40 — ( Mus) los 40 discos más vendidos, ≈los 40 principales ( en Esp)
c) (leading, senior) <scientists/chefs> más destacado
III
1.
- pp- transitive verb1) (exceed, surpass) \<\<offer/achievement\>\> superarunemployment topped the 3 million mark — el índice de desempleo superó or rebasó los 3 millones
to top it all — para coronarlo, para colmo, (más) encima
2) ( beat) (AmE)the Tigers topped the Mariners 6-2 — (AmE) los Tigers se impusieron a los Mariners por 6 a 2
3) ( head) \<\<list/league\>\> encabezar*4) ( cover) \<\<column/building\>\> rematar, coronartopped with chocolate/cheese — con chocolate/queso por encima
2.
v refl1) ( surpass oneself) (AmE colloq) superarse2) ( commit suicide) (BrE sl) matarse, suicidarse•Phrasal Verbs:- top off- top out- top up -
91 weigh
wei
1. verb1) (to find the heaviness of (something) by placing it on a scale: He weighed himself on the bathroom scales; You must have your luggage weighed at the airport.) pesar(se)2) (to be equal to in heaviness: This parcel weighs one kilo; How much / What does this box weigh?) pesar3) (to be a heavy burden to: She was weighed down with two large suitcases.) cargar•- weight
2. verb1) (to attach, or add, a weight or weights to: The plane is weighted at the nose so that it balances correctly in flight.) cargar con peso, poner peso2) (to hold down by attaching weights: They weighted the balloon to prevent it from flying away.) lastrar•- weightlessness
- weighty
- weightily
- weightiness
- weighing-machine
- weightlifting
- weigh anchor
- weigh in
- weigh out
- weigh up
weigh vb pesarcould you weigh this melon for me? ¿me pesa este melón, por favor?how much does the melon weigh? ¿cuánto pesa el melón?tr[weɪ]1 (gen) pesar2 figurative use (consider carefully) ponderar, sopesar (up, -); (compare carefully) contraponer (with/against, a)1 (gen) pesar■ how much do you weigh? ¿cuánto pesas?2 (be important to, have influence on) influir en, pesar\SMALLIDIOMATIC EXPRESSION/SMALLto weigh anchor levar anclasto weigh the evidence sopesar las pruebasto weigh a ton pesar una toneladato weigh one's words ponderar las palabrasweigh ['weɪ] vt1) : pesar2) consider: considerar, sopesar3)to weigh anchor : levar anclas4)to weigh down : sobrecargar (con una carga), abrumar (con preocupaciones, etc.)weigh vi1) : pesarit weighs 10 pounds: pesa 10 libras2) count: tener importancia, contar3)to weigh on one's mind : preocuparle a unov.• abalanzar v.• levar v.• levar anclas v.• pesar v.• ponderar v.• sopesar v.weɪ
1.
1) \<\<person/load/food\>\> pesar2) ( consider) \<\<factors/arguments/evidence\>\> sopesarto weigh something AGAINST something — comparar algo con algo, contraponer* algo a algo
3) ( Naut)
2.
vi1) ( measure in weight) \<\<person/load/food\>\> pesarhow much o what do you weigh? — ¿cuánto pesas?
this bag weighs a ton! — (colloq) esta bolsa pesa un quintal or una tonelada!
2) ( count)•Phrasal Verbs:- weigh in- weigh on- weigh up[weɪ]1. VT1) (=measure weight of) pesarto weigh o.s. — pesarse
2) (=consider) [+ evidence, options, risks] sopesar, considerarthe advantages of surgery have to be weighed against possible risks — las ventajas de la cirugía se tienen que contraponer a los posibles riesgos
word 1., 1)to weigh the pros and cons (of sth) — sopesar or considerar los pros y los contras (de algo)
3)2. VI1) (=tip the scales at) pesarhow much or what do you weigh? — ¿cuánto pesas?
this weighs a ton! * — ¡esto pesa un quintal! *
2) (fig)a) (=be influential) influirto weigh against sth/sb — ser un factor en contra de algo/algn
there are many factors weighing against the meeting happening — hay muchos factores en contra de que tenga lugar la reunión
to weigh in favour of sth/sb — ser un factor a favor de algo/algn, inclinar la balanza a favor de algo/algn
all these factors will weigh heavily with voters — todos estos factores influirán mucho en los votantes
b) (=be a burden)- weigh in- weigh up* * *[weɪ]
1.
1) \<\<person/load/food\>\> pesar2) ( consider) \<\<factors/arguments/evidence\>\> sopesarto weigh something AGAINST something — comparar algo con algo, contraponer* algo a algo
3) ( Naut)
2.
vi1) ( measure in weight) \<\<person/load/food\>\> pesarhow much o what do you weigh? — ¿cuánto pesas?
this bag weighs a ton! — (colloq) esta bolsa pesa un quintal or una tonelada!
2) ( count)•Phrasal Verbs:- weigh in- weigh on- weigh up -
92 action
n1) действие, мера, шаг, выступление, акция2) юр. судебное дело; иск3) воен. боевые действия; бой, сражение•to bolster international actions against a country — подкреплять международные меры против какой-л. страны
to bring into action — 1) бросать / вводить в бой 2) приводить в действие
to bring legal action against smb — возбуждать дело против кого-л.; подавать в суд на кого-л.
to call off one's industrial action — отменять забастовку
to carry out terrorist actions — осуществлять террористические акты / акты террора
to condemn smb's actions — осуждать чьи-л. действия / шаги
to connive at aggressive actions — попустительствовать агрессивным действиям, закрывать глаза на агрессивные действия
to contemplate actions — намечать меры / шаги
to dismiss an action — прекращать / закрывать дело
to fight a rearguard action — 1) воен. вести арьергардные бои 2) делать последние попытки отстоять свою позицию
to initiate action(s) — начинать действие, приступать к действиям
to invalidate actions — аннулировать / лишать юридической силы какие-л. действия / меры / шаги
to lift an action — отменять какую-л. акцию / меру
to plan further actions — планировать дальнейшие акции / шаги
to pledge to take actions — обязываться предпринять меры / шаги
to preclude any actions — предотвращать / исключать любые действия
to prevent smb's actions — пресекать чьи-л. действия
to refrain from any actions — воздерживаться от каких-л. действий
to spark off the latest wave of legislative action — служить толчком к последней волне законодательной активности
to support smb's actions — поддерживать чьи-л. действия
to take actions against smb (on smth) — принимать меры против кого-л.
to take legal action against smb — подавать в суд на кого-л.; привлекать кого-л. к судебной ответственности; возбуждать дело против кого-л.
to translate smth into a positive action — претворять что-л. в дела
to undermine smb's concerted actions — подрывать чьи-л. согласованные действия
- action against separatismto wink at aggressive actions — попустительствовать агрессивным действиям, закрывать глаза на агрессивные действия
- action against terrorism
- action at law
- action for damages
- Action on Smoking and Health
- actions match one's words
- adventurous actions
- affirmative action
- aggressive actions
- anti-government actions
- anti-monopoly actions
- anti-NATO actions
- anti-racist actions
- anti-war actions
- appropriate actions
- arbitrary police actions
- armed actions
- ASH
- at risk of vindictive actions from smb
- barbarous actions
- brutal actions
- civic action
- civil action
- collective actions
- combined actions
- concerted actions
- congressional actions
- coordinated actions
- coordination of actions
- counter action
- course of action
- court action
- covert actions
- criminal action
- decisive actions
- delaying actions
- deliberate action
- democratic actions
- diplomatic action
- direct action
- disciplinary action against smb
- disciplinary action
- dishonorable action
- disunity of actions
- drastic actions
- effective actions
- efficiency of actions
- emergence actions
- enemy actions
- energetic actions
- enforcement actions
- escalation of military actions
- executive action
- external action - follow-up actions
- formal actions
- friendly action
- full-scale actions
- government actions
- harsh actions
- hasty actions
- heavy-handed actions
- high-handed actions
- holding actions
- illegal actions
- illegitimate actions
- immediate actions
- in action
- indirect action
- injurious actions
- integrated actions
- international actions
- job action
- joint actions
- killed in action
- lawful actions
- lawless actions
- legal action
- legislative actions
- legitimate actions
- limited industrial action
- line of action
- MIA
- militant actions
- military action
- missing in action
- more overt actions
- multilateral actions
- national action
- nationwide action
- nonreversible actions
- nonviolent actions
- one-sided actions
- open action
- overt action against smb
- peace action
- plan of actions
- police actions
- police took no action
- political action
- popular action
- positive actions
- powerful actions
- precipitate actions
- predatory actions
- preventive actions
- prompt actions
- protest action
- provocative action
- punitive action
- radical actions
- rash actions
- rearguard action
- reciprocal actions
- reflex actions
- renunciation of forcible actions
- repressive actions
- resolute actions
- retaliatory actions
- reversible actions
- revolutionary actions
- secondary actions
- separate actions
- social actions
- sordid actions - spontaneous actions
- strike action
- strikers have ended their action
- strong actions
- subversive actions
- sweeping security action
- swift actions
- sympathetic action
- targeted action
- terrorist action
- timely actions
- tit-for-tat action
- tough actions
- treacherous action
- unconstitutional actions
- unilateral actions
- united actions
- unity of actions
- urgent actions
- vigorous actions
- violent actions
- wave of student action -
93 attack
1. n1) атака, нападение; наступление; удар2) враждебная критика; нападки; выпады•to blame an attack on smb / to blame smb for an attack — обвинять кого-л. в нападении
to break up an attack — срывать / расстраивать атаку ( противника)
to build up for an attack — накапливать силы для нападения / нанесения удара
to call a halt to one's attacks — прекращать свои атаки
to carry out an attack — осуществлять / предпринимать нападение
to come under attack for smth — подвергаться критике / нападкам за что-л.
to deter an attack by smb — удерживать кого-л. от нападения
to halt the attacks on smb's leadership — прекращать нападки на чье-л. руководство
to launch a scathing attack on smth — подвергать что-л. уничтожающей критике
to launch an attack — начинать атаку / наступление; наносить удар
to make an attack (on smb) — предпринимать нападение (на кого-л.)
to marshal a conventional attack — сосредотачивать войска для нанесения удара обычными видами оружия
to open an attack — начинать атаку / наступление
to press an attack — упорно продолжать атаковать / наступать
to rebuff / to repel / to repulse an attack — отбивать / отражать атаку / нападение / удар
to stage an attack on smth — организовывать нападение на что-л.; предпринимать наступление на что-л.
- air attackto step up one's attacks — усиливать свои нападки
- all-out attack
- armed attack
- attack across the border
- attack against the enemy
- attack failed
- attack fizzled out
- attack on one's opponent
- attack on the government's policy
- attack succeeds
- attack will not go without a response
- attempted attack
- bitter attack
- blistering attack
- bomb attack
- brain attack
- car bomb attack
- carefully organized attack
- ceaseless attacks
- chemical attack
- concerted attack
- coordinated attack
- cross-border attack
- dastardly attack
- dynamite attack
- effective attack
- enemy attack
- ethnically motivated attack
- fire-bomb attack
- flank attack
- frontal attack
- full-scale attack
- furious attacks
- grenade attack
- groundless attacks
- guerilla attack
- gun attack
- hard-hitting attack
- heavy attack
- hit and run attack
- hostile attacks in the press
- ideological attacks
- ill-conceived attack
- irrational attack
- irresponsible attacks
- long-range missile attack
- malicious attacks against smb
- massive attack
- missile attacks on the cities
- mock attack
- murderous attack
- nuclear attack
- outspoken attacks
- paramilitary attack
- petrol bomb attack
- piratical attack
- plunderous attack
- poison gas attack
- preemptive attack
- premeditated attack
- provoked attack
- psychological attack
- racially motivated attack
- repeated attack
- retaliatory attack
- rocket attack
- savage attack
- scathing attack
- scurrilous attacks
- seaborne attack
- sectarian attack
- severe attack
- sharp attack
- slanderous attacks
- sneak attack
- spate of poison gas attacks
- stinging attack
- strident attack
- strong attack
- sudden attack
- suicide bomb attack
- suicide car bomb attack
- surprise attack
- sustained attacks
- sweeping attack on smb
- terrorist attack
- threat of an attack
- treacherous attack
- unfounded attack
- unprecedented attacks
- unprovoked attack
- vicious attacks
- violent attacks
- wanton attack
- wave of attacks by smb
- widespread condemnation of the attack 2. v1) атаковать, нападать; вести наступление2) критиковать; подвергать нападкам; выступать с выпадами• -
94 demand
1. n1) требование; настоятельная просьба2) потребность; нужда3) спрос•to abandon one's demand — отказываться от своего требования
to accede to smb's demand — соглашаться с чьим-л. требованием
to advance one's demands — выдвигать / предъявлять требования
to agree to smb's demand — соглашаться с чьим-л. требованием
to back down from one's demands — отходить от своих требований
to back one's demands for smth — поддерживать свои требования чего-л.
to boost demand for smth — повышать спрос на что-л.
to chant demands for smth — скандировать требования чего-л.
to comply with smb's demands — удовлетворять / выполнять чьи-л. требования
to concede to smb's demands — уступать чьим-л. требованиям
to consider smb's demands — рассматривать чьи-л. требования
to curb smb's demand for smth — ограничивать чей-л. спрос на что-л.
to depress demand — понижать / сдерживать спрос
to dismiss smb's demands — отклонять / отвергать чьи-л. требования
to fall short of smb's demand for smth — не удовлетворить чьи-л. требования в отношении чего-л.
to formulate one's demands for smth — формулировать свои требования в отношении чего-л.
to give in / way to smb's demands — уступать чьим-л. требованиям
to go halfway to meet smb's demands — идти навстречу в деле удовлетворения чьих-л. требований
to lay down one's demands — предъявлять свои требования
to limit demand — сдерживать / ограничивать спрос
to place heavy demands on smb — предъявлять кому-л. трудновыполнимые требования
to present one's demands — предъявлять свои требования
to pull back from one's original demand — отходить от своего первоначального требования
to put forward / forth one's demands — выдвигать / предъявлять требования
to reduce demand — понижать / сдерживать спрос
to relax one's demands on smth — умерить свои требования по какому-л. вопросу
to respond to smb's demands — откликаться / реагировать на чьи-л. требования
to restrain demand — сдерживать / ограничивать спрос
to retreat from one's demand — отказываться от своего требования
to satisfy smb's demands — удовлетворять чьи-л. требования
to squeeze down demand through higher interest rates — сдерживать / ограничивать спрос через повышение процента на вклады
to stand by one's demand — настаивать на своем требовании
to step up one's demands — усиливать свои требования
to stick to one's demands — настаивать на своих требованиях
to stiffen one's demands — ужесточать свои требования
to strive for one's demands — добиваться выполнения своих требований
to support smb's demands — поддерживать чьи-л. требования
to surrender to smb's demands — уступать чьим-л. требованиям
to turn down smb's demands — отклонять / отвергать чьи-л. требования
to voice one's demands for smth — высказывать свои требования чего-л.
to win recognition for one's demands — добиваться признания своих требований
- according to the demandsto yield to smb's demands — уступать чьим-л. требованиям
- active demand
- barrage of noisy demands
- brisk demand
- consumer demand
- declining demand
- demand falls off
- demand is exceeding the supply
- demand no longer stands
- demands for greater economic and cultural autonomy
- demands for higher pay and better working conditions
- demands for smb's resignation
- devolutionary demands
- domestic demand
- drop in demand
- economic demands
- effective demand
- excessive demands
- expansion of demand
- external demand
- extra demand
- extradition demand
- fall in demand
- fixed demand
- food demand
- general democratic demands
- global slump in gold demand
- great demand
- growing demand
- home demand
- illegitimate demands
- import demand
- in response to demands by smb
- individual demand
- internal demand
- job demand
- just demands
- justified demands
- key demand
- labor demand
- large-scale demand
- legitimate demands
- long-standing demands
- major demand
- market demand
- massive demands
- maximum demand
- nation-wide demands
- overall demand
- pattern of demand
- pay demands
- peak demand
- pent-up demand
- political demands
- poor demand
- potential demand
- public demand
- radical demands
- reasonable demand
- relation between demand and supply
- rightful demands
- rising demand
- scanty demand
- secessionist demands
- slack demand
- sluggish demand
- social and economic demands
- social demand
- specific demands
- stable demand
- state demand
- stationary demand
- steady demand
- strong demand
- totally unacceptable demands
- unlawful demands
- urgent demands
- vital demands
- wage demands
- world demand for smth 2. vтребовать; предъявлять требования; настоятельно просить -
95 economy
n1) экономика; хозяйство2) экономия; бережливость•to build up national economy — строить / создавать национальную экономику
to improve one's economy — улучшать состояние экономики
to meet the needs of the national economy for smth — удовлетворять потребности национальной экономики в чем-л.
to rebuild a country's economy — восстанавливать / реконструировать экономику страны
to rehabilitate the war-ravaged national economy — восстанавливать разрушенную войной экономику страны
to remodel the economy — переделывать / изменять экономику
to revitalize / to revive the economy — возрождать / оживлять экономику
to satisfy the needs of the national economy for smth — удовлетворять потребности национальной экономики в чем-л.
to stimulate one's domestic economy — стимулировать рост экономики внутри страны
- adversely affected branches of economyto tighten one's economy hold — усиливать свое экономическое влияние
- agricultural economy
- ailing economy
- ailing economies of the Third World
- all-embracing economy
- appalling state of the economy
- balanced development of the branches of economy
- barter economy
- beleaguered economy
- black economy
- buoyancy in a country's economy
- buoyant economy
- business economy
- capitalist economy
- centralized economy
- centrally planned economy
- closed economy
- cohesive economy
- collapsing economy
- colonialist economy
- command economy
- commanding heights of the economy
- competitive economy
- complementary economies
- consumer economy
- controlled economy
- crippled economy
- crisis-free economy
- critical state of the economy
- day-to-day running of economy
- debt-ridden economy
- defense economy
- developed economy
- developed national economy
- developing economy
- dire state of the economy
- disrupted economy
- domestic economy
- economy catches its breath
- economy constricts
- economy expands
- economy goes deeper into crisis
- economy goes into a decline
- economy is buoyant
- economy is close to collapse
- economy is coming out of recession
- economy is crumbling
- economy is diving into a recession
- economy is facing a slump
- economy is faltering
- economy is headed upward
- economy is in a dreadful state
- economy is in a state of collapse
- economy is in bad condition
- economy is in recession
- economy is in the doldrums
- economy is not out of the woods yet
- economy is rolling downhill
- economy is sagging
- economy is seriously unbalanced
- economy is shrinking
- economy of disarmament
- economy of fuel
- economy of one-sided development
- economy of scarcity
- economy recovers
- economy undergoing charges
- economy will undergo drastic surgical measures
- economy with a high rate of growth in per capita output
- economies of industrialized countries are booming
- economies of scale
- economies on labor
- economies on social services
- emerging economy
- engineering economy
- exchange economy
- expanding economy
- fast developing economy
- flagging economy
- fragile economy
- frail economy
- free economy
- free enterprise economy
- freewheeling economy
- full employment economy
- ghost economy
- gilt-edged economy
- global economy
- gray economy
- green economy
- gross mismanagement of economy
- growth of the economy
- growth rate of the economy
- healthy economy
- high employment economy
- high interest rates further dampen down the economy
- highly developed branches of the economy
- home economy
- humane economy
- industrial economy
- inflationary pressures on the economy
- intensification of economy
- laissez-faire economy
- less centralized grip on the economy
- lop-sided economy
- low pressure economy
- major economy
- management of the economy
- market economy
- market-oriented economy
- mature economy
- mechanics of economy
- militarization of the economy
- militarized economy
- military economy
- mixed economy
- modernization of the economy
- monetary economy
- moribund economy
- multibranch economy
- multisectoral economy
- multistructrural economy
- national economy
- no-growth period of economy
- ongoing trends in the world economy
- overheated economy
- peace-time economy
- peasant economy
- plan-based economy
- planless economy
- plan-market economy
- planned economy
- pluralistic economy - powerful economy
- private economy
- private enterprise economy
- private sector of the economy
- progressive transformation of the economy
- protected economy
- public sector of the economy
- rapid expansion of the economy
- ravaged economy
- recovery in economy
- reforming of the economy along western lines
- regulated market economy
- retooling of the national economy
- revitalization of the economy
- robber economy
- robust economy
- run-down economy
- rural economy
- sagging economy
- sane economy
- self-sustained economy
- shadow economy
- shaky economy
- shattered economy
- shift away from central control of the economy
- shift to a market economy
- sick economy
- siege economy
- simple commodity economy
- size of the economy
- slide in the economy
- slowing of economy
- sluggish economy
- socialist economy
- socialist system of economy
- socialized economy
- sound economy
- Soviet-style economy
- spaceman economy
- spontaneous economy
- stability of economy
- stagnant economy - state-run economy
- stationary economy
- steady-state economy
- strict economy
- strong economy
- study of world economy
- subsistence economy
- sustained growth of economy
- swift transition to market economy
- swiss-cheese economy
- switchover to a market economy
- the country's economy grew by 10 per cent
- the country's economy has been in better shape than before
- the country's economy is in a pretty bad way
- the country's economy is in dire trouble
- tottering economy
- transition to market economy
- troubled economy
- turnaround in the economy
- two interlined economies
- unbalanced economy
- under-the-table economy
- unstable economy
- viable economy
- war economy
- war-ravaged economy
- war-time economy
- weakening of the economy
- world economy -
96 presence
nприсутствие, наличиеto boost one's military presence somewhere — наращивать свое военное присутствие где-л.
to build up one's naval presence — сосредоточивать военно-морские силы
to maintain one's military presence — сохранять свое военное присутствие
to reduce one's naval presence somewhere — сокращать присутствие своих военно-морских сил где-л.
to solidify one's military presence in an area — закрепляться в каком-л. районе ( о войсках)
- diplomatic presenceto step up a country's military presence somewhere — усиливать военное присутствие какой-л. страны
- heavy police presence
- military presence
- NATO's conventional presence in Europe
- naval presence
- police presence
- presence in court
- presence of the US forces
- retraction of smb's military presence
- Royal presence -
97 price
1. n(for / of) цена (на что-л.), цена (чего-л.)to charge a price — запрашивать / назначать цену
to deregulate prices — вводить свободные цены; отпускать цены
to eliminate the wide fluctuations in commodity prices — устранять значительные колебания цен на сырьевые товары
to fix a price — назначать / устанавливать цену
to free prices — либерализировать / отпускать цены
to maintain prices — поддерживать / сохранять цены на одном уровне
to pay a price for smth — расплачиваться / поплатиться за что-л.
to pay a high price — тж перен. дорого заплатить
to pay a human price — заплатить за что-л. человеческими жизнями
to place a price on smb's head — назначать награду за поимку или уничтожение кого-л.
to put a price on smth — назначать цену на что-л.
to quote a price — бирж. назначать, котировать цену
to regulate prices — регулировать / упорядочивать цены
to roll back / to scale down a price — снижать цену
to secure remunerative, equitable and stable prices — обеспечивать выгодные, справедливые и устойчивые цены
to send prices skyrocketing / soaring — приводить к резкому росту цен
- actual priceto set a price — назначать / устанавливать цену
- advanced price
- agricultural prices
- asking price
- at a certain price
- at cost price
- at current prices
- at reduced prices
- at the price of the day
- attractive price
- bargain price
- basic price
- below cost price
- blue-chip prices
- bottom price
- buying price
- ceiling price
- closing price
- collapse in prices
- collapse of prices
- commodity prices
- common price
- comparable prices
- competitive price - cost price
- current price
- cut in prices
- decline in prices
- decontrolled prices
- difference in prices
- discount price
- discriminatory prices
- drop in prices
- dumping price
- effective price
- equitable price
- escalating prices
- exorbitant price
- export price
- fair price
- fall in prices
- fall of prices
- farm produce prices
- firm price
- fixed price
- fluctuating price - freeze of prices
- going price
- grain price
- guaranteed price
- heavy price
- high price
- highest price
- import price
- in comparable prices
- increase in prices
- inflated price
- inflationary soaring of prices
- international prices
- jump in prices
- knock-down price
- level of prices
- list price
- long price
- low price
- lowest price
- maintenance of prices
- market price
- market-determined price
- maximum price
- minimum price
- moderate price
- monopoly prices
- net price
- offer price
- oil price
- oil prices touched $... a barrel
- peak price
- pegged price
- plunge in prices
- popular price
- pre-determined price
- preferential price
- prices are on the downward slide
- prices collapse
- prices decline
- prices drop
- prices fall
- prices fluctuate
- prices go down
- prices go up
- prices increase
- prices plummet
- prices plunged to their lowest
- prices push up
- prices rally
- prices react
- prices rebound
- prices remain unstable
- prices rise
- prices rocket
- prices shoot up
- prices showed their second major gain
- prices skyrocket
- prices slip back
- prices slump
- prices spiral downwards
- prices surge ahead - purchase price
- reasonable price
- reduced price
- reduction of prices
- regular price
- remunerative price
- resale price
- reserve price
- retail price
- rise in prices
- rising prices
- rock-bottom price
- sale price
- selling price
- settlement price
- shaky prices
- share prices are showing big losses
- share prices were slightly weaker
- share prices
- slide in share prices
- slump in prices
- soaring of the price
- speculative price
- stabilization of prices
- stable prices
- state-set price
- state-subsidized price
- steep price
- stiff price
- stock prices
- support price
- surge in prices
- target price
- trade price
- uniform prices
- unit price
- unstable prices
- uplift in prices
- upset price
- variable price
- volatility in share prices
- volume price
- wholesale price
- world market price
- world price
- worldwide fall in share prices 2. vназначать цену, оценивать -
98 sanction
1. n1) санкция; утверждение, ратификация; разрешение; одобрение•to apply sanctions to a country — применять санкции против какой-л. страны
to approve sanctions against a country — одобрять санкции против какой-л. страны
to call for sanctions against smb to remain / to stay in force — призывать к продолжению санкций против кого-л.
to get the sanction of smb — получать чье-л. согласие
to grant sanction to smth — давать санкцию на что-л.
to have superior sanctions about smth — иметь разрешение сверху по какому-л. вопросу
to impose sanctions against / on a country — вводить санкции против какой-л. страны
to intensify sanctions against a country — усиливать санкции против какой-л. страны
to introduce economic sanctions against a country — вводить экономические санкции против какой-л. страны
to order trade sanctions against a country — распоряжаться о введении торговых санкций против какой-л. страны
to reaffirm sanctions against smb / smth — подтверждать санкции против кого-л. / чего-л.
to remove / to rescind sanctions — отменять санкции
to resist sanctions — оказывать сопротивление / противодействовать санкциям
to shrug off sanctions — делать вид, что санкции не имеют значения
to tighten / to toughen sanctions — ужесточать санкции
- appetite for sanctionsto withdraw economic sanctions against a country — отказываться от экономических санкций против страны
- application of sanctions
- call for tougher economic sanctions
- comprehensive sanctions
- contractual sanctions
- dilution of sanctions
- diplomatic sanctions
- economic sanctions
- effective sanctions
- extension of sanctions
- financial sanctions
- full-scale sanctions
- general sanctions
- harsh sanctions
- heavy sanctions
- impact of sanctions
- imposition of sanctions against a country
- imposition of sanctions on a country
- ineffective sanctions
- intensification of sanctions
- intensified sanctions
- legal sanction
- lifting of sanctions
- limited sanctions
- mandatory sanctions
- military sanctions
- package of sanctions
- penal sanctions
- political sanctions
- punitive sanctions
- pursuit of strong sanctions
- renewal of sanctions against smb
- retaliatory sanctions
- review of sanctions
- self-damaging sanctions
- severe sanctions
- stiff sanctions
- sweeping sanctions
- tough sanctions
- toughening of sanctions
- trade sanctions
- UN-backed sanctions
- use of sanctions against a country
- war sanctions
- wide-ranging sanctions
- without recourse to sanctions 2. vсанкционировать; утверждатьto sanction smb's arrest — санкционировать чей-л. арест
-
99 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
100 weigh
[wei] 1. verb1) (to find the heaviness of (something) by placing it on a scale: He weighed himself on the bathroom scales; You must have your luggage weighed at the airport.) vega, vigta2) (to be equal to in heaviness: This parcel weighs one kilo; How much / What does this box weigh?) vega3) (to be a heavy burden to: She was weighed down with two large suitcases.) íþyngja•- weight2. verb1) (to attach, or add, a weight or weights to: The plane is weighted at the nose so that it balances correctly in flight.) setja kjölfestu í2) (to hold down by attaching weights: They weighted the balloon to prevent it from flying away.) halda niðri með fargi•- weightlessness
- weighty
- weightily
- weightiness
- weighing-machine
- weightlifting
- weigh anchor
- weigh in
- weigh out
- weigh up
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