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81 legal
1) законна дія2) законний, легальний; заснований на законі; заснований на загальному праві, який регулюється загальним правом; легітимний; правовий; правознавчий; правомірний; правосудний; судовий; узаконений; юридичний•legal and administrative machinery for family support — правові і адміністративні заходи підтримки сім'ї
legal gap in protection afforded — прогалина у правовому захисті, що надається
- legal abortionlegal power to correct legal errors — надане законом право виправляти юридичні ( або судові) помилки
- legal abuse
- legal access
- legal accountability
- legal acquisition
- legal act
- legal action
- legal activities
- legal activities activity
- legal acts
- legal address
- legal administration
- legal advertisement
- legal advice
- legal advice bureau
- legal advice center
- legal advice centre
- legal advice office
- legal adviser
- legal advisor
- legal age
- legal agency
- legal agent
- legal aid
- legal aid agency
- legal aid bureau
- legal aid office
- legal aid order
- legal alien
- legal analogy
- legal analysis
- legal approach
- legal area
- legal argument
- legal arrest
- legal aspect
- legal assets
- legal assignment
- legal assistance
- legal assistant
- legal assumption
- legal author
- legal autonomy
- legal awareness
- legal bar
- legal barrier
- legal basis
- legal bill
- legal body
- legal bond
- legal boundary
- legal burden
- legal business
- legal cadres
- legal calendar
- legal capacity
- legal capital
- legal career
- legal case
- legal category
- legal cause
- legal certainty
- legal challenge
- legal changes
- legal charge
- legal check
- legal cheque
- legal circumstance
- legal citation
- legal claim
- legal closing time
- legal code
- legal coercion
- legal committee
- legal competence
- legal complexity
- legal concept
- legal condition
- legal confinement
- legal conflict
- legal conscience
- legal consequence
- legal consequences
- legal consideration
- legal construction
- legal consultation
- legal context
- legal continuity
- legal control
- legal controversy
- legal conviction
- legal-correctional process
- legal costs
- legal councilor
- legal councillor
- legal counsel
- legal counseling
- legal counselor
- legal counsellor
- legal crackdown
- legal crime
- legal culture
- legal currency
- legal custody
- legal custom
- legal decision
- legal deduction
- legal defect
- legal defence
- legal defense
- legal deficiency
- legal definition
- legal delinquency
- legal delivery
- legal demand
- legal deontology
- legal department
- legal dependence
- legal deposit copy
- legal deposit library
- legal descent
- legal details
- legal detention
- legal device
- legal difference
- legal disability
- legal disadvantage
- legal discretion
- legal discrimination
- legal dispute
- legal doctrine
- legal document
- legal documentation
- legal drinking
- legal drinking age
- legal drinking limit
- legal drug
- legal duty
- legal duty
- legal eagle
- legal eavesdropping
- legal education
- legal effect
- legal effectiveness
- legal efficacy
- legal enforcement
- legal enforcement of law
- legal enforcement procedure
- legal entity under public law
- legal entity
- legal environment
- legal equality
- legal equality of the sexes
- legal error
- legal essence
- legal estate
- legal ethics
- legal evaluation
- legal evidence
- legal excuse
- legal execution
- legal executive
- legal exemption
- legal expenses
- legal expenses insurance
- legal experience
- legal expert
- legal expertise
- legal explanation
- legal exposition
- legal fact
- legal father
- legal fees
- legal fetishism
- legal fiction
- legal field
- legal fight
- legal force
- legal form
- legal formality
- legal formula
- legal formulation
- legal foundation
- legal foundations
- legal frame
- legal framework
- legal framing
- legal fraud
- legal function
- legal gambler
- legal gambling
- legal gap
- legal glossator
- legal government
- legal ground
- legal groundwork
- legal guarantee
- legal guarantees
- legal guardian
- legal guilt
- legal hearing
- legal historian
- legal history
- legal holder
- legal holiday
- legal home
- legal humanism
- legal hypothesis
- legal identity
- legal immigration
- legal immunity
- legal implementation
- legal implication
- legal implications
- legal impossibility
- legal incapacity
- legal incident
- legal income
- legal incompetence
- legal information
- legal injury
- legal innovation
- legal innovation
- legal innovations
- legal insanity
- legal institution
- legal instruction
- legal instrument
- legal intent
- legal interest
- legal interest rate
- legal interpretation
- legal investigation
- legal investigator
- legal irregularity
- legal issue
- legal journal
- legal judge
- legal judgement
- legal judgment
- legal jurisdiction
- legal justice
- legal justification
- legal killer
- legal killing
- legal knowledge
- legal language
- legal liability
- legal lien
- legal limit
- legal limitation
- legal literature
- legal loophole
- legal lynching
- legal malice
- legal malpractice
- legal manufacture
- legal marriage
- legal matter
- legal maxim
- legal means
- legal means of social control
- legal measure
- legal mechanism
- legal medicine
- legal methodology
- legal minimum age of marriage
- legal minimum wage rate
- legal minimum wage rates
- legal minor
- legal monopoly
- legal monument
- legal mortgage
- legal mother
- legal name
- legal nationality
- legal negligence
- legal nihilism
- legal nomenclature
- legal norm
- legal notice
- legal notification
- legal notion
- legal object
- legal objection
- legal objective
- legal obligation
- legal observation method
- legal observer
- legal obstruction
- legal office
- legal office
- legal officer
- legal official
- legal operation
- legal opinion
- legal order
- legal organization
- legal owner
- legal parlance
- legal papers
- legal participation
- legal perjury
- legal permissibility
- legal permission
- legal person
- legal personality
- legal phenomenon
- legal philosopher
- legal philosophy
- legal picketing
- legal platform
- legal play
- legal point
- legal point of view
- legal policy
- legal portion
- legal position
- legal positivism
- legal positivist
- legal possession
- legal power
- legal practice
- legal practitician
- legal practitioner
- legal precept
- legal predecessor
- legal prerequisite
- legal presumption
- legal presumption of death
- legal principle
- legal privilege
- legal problem
- legal procedure
- legal procedure publicity
- legal procedures
- legal proceeding
- legal proceedings
- legal process
- legal profession
- legal profession member
- legal professional
- legal professional privilege
- legal prohibition
- legal proposition
- legal propriety
- legal prosecution
- legal protectee
- legal protection
- legal protection of software
- legal provision
- legal psychiatry
- legal purism
- legal purist
- legal qualification
- legal question
- legal rationale
- legal realism
- legal reality
- legal reasoning
- legal recognition
- legal recourse
- legal redress
- legal reference
- legal reform
- legal reformer
- legal regime
- legal regulation
- legal rehabilitation
- legal rehabilitation
- legal relations
- legal relationship
- legal relationships
- legal relative
- legal relativism
- legal relevance
- legal relief
- legal remedy
- legal representation
- legal representative
- legal reputation
- legal requirement
- legal reservation
- legal reserve
- legal residence
- legal resolution
- legal restraint
- legal restriction
- legal right-enforcing
- legal right
- legal rights
- legal risk
- legal rule
- legal safeguard
- legal safety
- legal sanction
- legal scholar
- legal science
- legal scientist
- legal search
- legal secretary
- legal security
- legal self-help
- legal sense
- legal sentence
- legal sentencing
- legal separation
- legal service
- legal services
- legal significance
- legal source
- legal specialist
- legal speech
- legal sphere
- legal spokesman
- legal spouse
- legal staff
- legal standard
- legal state
- legal statement
- legal statistics
- legal status
- legal status of a person
- legal step
- legal storage period
- legal strike
- legal structure
- legal studies
- legal subbranch
- legal sub-branch
- legal subject
- legal subjectivity
- legal submission
- legal subrogation
- legal succession
- legal successor
- legal suit
- legal system
- legal tapping
- legal technicality
- legal technician
- legal technique
- legal techniques
- legal tender
- legal tender note
- legal term
- legal termination
- legal termination of marriage
- legal territory
- legal test
- legal text
- legal theorist
- legal theory
- legal thinker
- legal thinking
- legal thought
- legal title
- legal tool
- legal topic
- legal tradition
- legal training
- legal transaction
- legal treasury note
- legal treatise
- legal treatment
- legal trial
- legal ubiquity
- legal uncertainty
- legal unit
- legal usage
- legal vacuum
- legal validity
- legal venue
- legal view
- legal viewpoint
- legal violence
- legal volition
- legal voter
- legal waiver
- legal wife
- legal wiretap
- legal wiretapping
- legal wording
- legal work
- legal writer
- legal writing
- legal wrong
- legal year -
82 contraction
contraction [kɔ̃tʀaksjɔ̃]feminine nouna. ( = action) contractionb. ( = état) [de muscles, visage] tensenessc. ( = spasme) contraction• elle a des contractions [femme enceinte] she's having contractionsd. ( = résumé) contraction de texte summary* * *kɔ̃tʀaksjɔ̃2) Linguistique, Physique contraction* * *kɔ̃tʀaksjɔ̃ nf* * *contraction nf3 ( de marché) shrinking; la contraction de la demande/l'offre Écon reduced demand/supplies; contraction des cours Fin drop in prices.[kɔ̃traksjɔ̃] nom féminin1. [raidissement - d'un muscle] contracting, tensing ; [ - du visage, des traits, de l'estomac] tensing, tightening (up) ; [ - des mâchoires] clamping[raideur - d'un muscle] tenseness, tautness ; [ - de l'estomac] tightness ; [ - des mâchoires] stiffness2. MÉDECINE4. ÉDUCATION -
83 feuille
feuille [fœj]1. feminine nouna. [d'arbre, plante] leaf• à feuilles caduques/persistantes deciduous/evergreenb. [de papier, plastique, acier] sheet2. compounds► feuille de paye or paie pay slip* * *fœj1) ( d'arbre) leaf2) (de papier, carton) sheet3) (de métal, plastique) ( plaque mince) sheet; ( pellicule) foil [U]feuille d'étain — tinfoil [U]
feuille d'argent — silver leaf [U]
4) ( de placage) veneer [U]5) ( de dorure)feuille d'or, or en feuilles — gold leaf [U]
6) ( formulaire) form7) (colloq) ( journal) paper•Phrasal Verbs:* * *fœj nf1) [arbre] leaf2) [papier] sheetrendre feuille blanche ÉDUCATION — to give in a blank paper
* * *feuille nf1 ( d'arbre) leaf; feuilles d'eucalyptus/de peuplier/d'érable eucalyptus/poplar/maple leaves; feuille morte dead leaf; descendre en feuille morte Aviat to do a falling leaf; être en feuilles [arbre] to be in leaf; arbre à feuilles persistantes evergreen; arbre à feuilles caduques deciduous tree; arbre à grandes feuilles broad-leaved tree;2 (de papier, carton) sheet; feuille de papier sheet of paper; feuille à dessin/quadrillée sheet of drawing/squared paper; feuille de brouillon sheet of scrap paper GB, sheet of scratch paper US; feuille double/simple double/single sheet (of paper); feuille de timbres sheet of stamps; ⇒ bon;3 (de métal, plastique) ( plaque mince) sheet; ( pellicule) foil ¢; feuille d'acier/de plomb/de zinc steel/lead/zinc sheet; feuille d'aluminium/de plastique aluminium GB ou aluminum US/plastic foil; feuille d'étain tinfoil ¢;4 ( de placage) veneer ¢; feuille d'acajou mahogany veneer;5 ( de dorure) feuille d'or, or en feuilles gold leaf ¢; dorer à la feuille to gild; feuille d'argent silver leaf ¢;6 ( formulaire) form; il y plusieurs feuilles à remplir there are several forms to fill out;7 ○( journal) paper.feuille blanche blank sheet; rendre feuille blanche à un examen to hand in a blank exam paper; feuille de centrage Aviat balance chart; feuille de chêne Culin oak-leaf lettuce; feuille de chou○ ( journal) rag○, newspaper; feuille de chou farcie Culin stuffed cabbage roll; avoir les oreilles en feuille de chou to have cauliflower ears; feuille à cigarette cigarette paper; feuille composée Bot compound leaf; feuille d'errata errata sheet; feuille d'impôts Fisc ( déclaration) tax return; ( avis de débit) tax demand GB, tax statement US; feuille de maladie Prot Soc a form for reclaiming medical expenses from the social security office; feuille de notes school report; feuille de paie payslip GB, pay stub US; feuille de présence attendance sheet; feuille de programmation Ordinat worksheet; feuille de route Mil movement order; feuille de soins = feuille de maladie; feuille de température temperature chart; feuille de vigne vine leaf; Art fig leaf; feuille de vigne farcie Culin stuffed vine leaf; feuille volante loose sheet; feuilles de passe Imprim overs.trembler comme une feuille to shake like a leaf.[fɶj] nom fémininfeuille morte dead ou fallen leafles Feuilles Mortesone of the most famous French cabaret songs, by Joseph Kosma with words by Jacques Prévert2. [morceau de papier] sheetles feuilles d'un cahier the sheets ou leaves ou pages of a notebookune feuille de papier a sheet of paper, a piece of paper3. PRESSEfeuille d'impôts tax form, tax returnfeuille de métal/d'or metal/gold leaffeuille de chêne nom féminin[laitue] oakleaffeuille de chou nom féminin2. (locution)feuille de vigne nom féminin3. CUISINEfeuilles de vigne farcies dolmades, stuffed vine leaves -
84 high
1 მაღალიa high ceiling / mountain / wall მაღალი ჭერი / მთა / კედელიhigh temperature / price / quality / ideas / society / interest მაღალი ტემპერატურა / ფასი / ხარისხი / იდეალები / საზოგადოება / პროცენტი2 დიდიhigh pay / speed დიდი ჯამაგირი / სიჩქარე3 გარკვეული სიმაღლის მქონეit is high time to go კარგა ხანია, წასვლის დროაhigher education / school უმღლესი განათლება / სასწავლებელიit will cost you $100 at the highest მაქსიმუმ 10 დოლარი დაგიჯდება4 მაღლაpitch the ball higher! ბურთი უფრო მაღლა ააგდე! / ტყორცნე!to be in high / low spirits კარგ / ცუდ გუნებაზე ყოფნაa woman of high station მაღალი / წარჩინებული წრის ქალბატონიit is that high! აი, ამ სიმაღლისაა!high/low water მოქცევა/მიქცევა (ზღვისა)in the highest degree უაღრესად, უკიდურესადhis bid was higher than any other მის მიერ შეთავაზებული ფასი ყველაზე მაღალი იყოthe university conferred a high title upon him უნივერსიტეტმა მას მაღალი წოდება მიანიჭა -
85 numero
m numberarabo, romano numeraldi scarpa sizenumero di casa home (tele)phone numbernumero di targa registration number, AE license numbernumero di telefono phone numbernumero di volo flight numbertelecommunications sbagliare numero dial the wrong numbernumero verde 0800 number, AE toll-free numbernumero legale quorumeducation numero chiuso restricted enrol(l)mentsono venuti in gran numero lots of them camecolloq dare i numeri talk nonsense* * *numero s.m.1 number; ( cifra) figure: numeri arabi, romani, Arabic, Roman numerals; numeri pari, dispari, even, odd numbers; numero a una cifra, single figure; numero di targa, licence number; numero di conto corrente, current account number; numero di serie, serial number; hai il posto n 27, you have seat No 27; vada allo sportello n 3, go to window No 3 // è il numero uno nella sua azienda, he is number one in his firm // estrarre i numeri ( al lotto), to draw the numbers // dare i numeri, (fig.) to be off one's head // (mat.): numeri cardinali, ordinali, cardinal, ordinal numbers; numero intero, integer; numero naturale, razionale, irrazionale, reale, immaginario, natural, rational, irrational, real, imaginary number; numero primo, prime number; numero periodico, repeater // (stat.) legge dei grandi numeri, law of large numbers // (fis.): numero isotopico, isotopic number; numero di massa, nuclear (o mass) number; numeri magici, magic numbers; numero quantico, quantum number // (inform.): numero casuale, random number; numero d'ordine, sequence number; numero di verifica, clock number; numero ( di registrazione) di blocco, block serial number; numero di bit del microprocessore, bit size; numero di iterazioni, cycle criterion // (mecc.) numero categorico, part number // (econ.): inflazione a un numero, single figure inflation; numero indice dei prezzi, price index number2 ( di telefono) telephone number: qual è il tuo numero di telefono?, what's your telephone number?; fare, comporre un numero telefonico, to dial a number; scusi, ho sbagliato numero, sorry, I've got the wrong number // numero verde, freephone number; (amer.) toll-free number3 numero civico, street number: abita in via Roma ma non so a che numero, she lives in via Roma but I don't know the number; abito al n 28, I live at No 284 ( taglia, misura) size: un paio di scarpe numero 38, a pair of size 38 shoes; che numero di guanti porti?, what size gloves do you wear?5 ( quantità) number: un gran numero di, a large number of (o a lot of o a great many); c'era un gran numero di persone, there was (o were) a large number of people; ha un numero incredibile di abiti, she has an amazing number of clothes; al congresso c'era un buon, un discreto numero di partecipanti stranieri, a good, a fair number of foreigners took part in the congress; le richieste oltrepassavano il numero dei biglietti a disposizione, the demand exceeded the number of tickets available; il numero dei partecipanti era superiore ai posti disponibili, the partecipantes outnumbered the places available; siamo sopraffatti dal numero di richieste, we are overwhelmed by the number of requests // erano cinquanta di numero, they were fifty in number; eravamo in due di numero, there were just two of us // (comm.) vendere a numero, to sell by the piece // far numero, to make up the number // numero chiuso, programmato, restricted (o selective) entry; università a numero chiuso, university that applies selective entry // (dir.): numero legale, quorum; raggiungere il numero legale, to form a quorum // (mecc.) numero di giri, number of revolutions6 ( compagnia, gruppo) number, circle, set: avere un ristretto numero di amici, to have a small circle (o number) of friends; tu non entri nel numero dei fortunati, you are not one of the lucky ones; essere nel numero degli eletti, to be numbered among the elects // uscire dal numero, ( distinguersi) to stand out // andare nel numero dei più, ( morire) to die7 pl. (banca) ( nel calcolo degli interessi attivi e passivi) products: numeri rossi, ( scoperto di conto corrente) overdraft (o red); interesse sui numeri rossi, red interest8 ( di giornale, rivista) number, issue: numero arretrato, back number (o back issue); nel numero di domani troverete il supplemento, in tomorrow's issue you will find the supplement // numero unico, one-off issue // numero zero, sample issue9 ( di uno spettacolo) number, turn, item: un numero comico, a comedy (o comic) turn // che numero quel ragazzo!, (fig.) what a scream that boy is!10 (spec. pl.) ( qualità) quality: ha molti numeri, he has many good qualities; quello scrittore ha i numeri per avere successo, that writer has what it takes to succeed (o the right recipe for success); quel cavallo ha tutti i numeri per vincere, that horse has got what it takes to win // avere dei numeri, to have the right qualities12 (mus.) numbers (pl.)* * *['numero]sostantivo maschile1) mat. number; (cifra) figurenumero positivo, negativo — positive, negative number
2) (cifra che distingue persone e cose) numbersbagliare (il) numero — (al telefono) to dial the wrong number
abitare al numero 7 — (civico) to live at number 7
3) (di scarpe) (shoe) size4) (di giornale, periodico) issue, number5) (quantità) (di persone, oggetti) number, amount6) ling. number7) (esibizione) act, numbernumero di canto e ballo — song and dance act o routine
numero d'apertura — teatr. opener
•numero atomico — chim. atomic number
numero d'immatricolazione — aut. registration number
numero interno — tel. extension
numero intero — integer, whole number
numero di targa — plate o registration BE number
numero verde — Freefone®; BE, toll-free number AE
numero zero — (edizione) trial issue
••dare i -i — to go off one's head, to flip one's lid, to lose one's marbles
* * *numero/'numero/ ⇒ 26, 35sostantivo m.1 mat. number; (cifra) figure; un numero di due cifre a two-digit number; numero positivo, negativo positive, negative number2 (cifra che distingue persone e cose) number; numero di telefono (tele)phone number; giocare un numero to bet on a number (in a lottery); sbagliare (il) numero (al telefono) to dial the wrong number; abitare al numero 7 (civico) to live at number 7; il numero due del partito the number two party member; essere il numero uno della hit-parade to be number one in the charts3 (di scarpe) (shoe) size; che numero hai o porti? what's your shoe size? what size are you?4 (di giornale, periodico) issue, number; il prossimo numero the next issue; numero arretrato back issue5 (quantità) (di persone, oggetti) number, amount; il numero degli iscritti sta diminuendo membership is declining; un gran numero di a great deal of; essere pochi di numero to be few in number; in numero uguale in equal numbers6 ling. number7 (esibizione) act, number; numero di canto e ballo song and dance act o routine; numero principale star turn; numero d'apertura teatr. openerdare i -i to go off one's head, to flip one's lid, to lose one's marbles; andare nel numero dei più to cross the great divide; avere dei -i to have what it takes\numero arabo Arabic numeral; numero atomico chim. atomic number; numero cardinale cardinal number; numero decimale decimal; numero dispari odd number; numero d'immatricolazione aut. registration number; numero interno tel. extension; numero intero integer, whole number; numero legale quorum; numero ordinale ordinal number; numero pari even number; numero primo prime (number); numero romano Roman numeral; numero di serie serial number; numero di targa plate o registration BE number; numero verde Freefone® BE, toll-free number AE; numero zero (edizione) trial issue; - i di emergenza emergency numbers. -
86 certificate
1) удостоверение, свидетельство, сертификат || выдавать удостоверение2) акт3) (школьный) аттестат; диплом -
87 consumer
n ком., ек., марк. споживач; клієнт; a споживчий; споживацькийтой, хто фактично споживає або використовує товари (good) чи користується послугами (service¹) для задоволення особистих потреб; ♦ споживач не обов'язково мусить бути покупцем (purchaser) продукту чи послуги: напр., мати, яка купує спортивні черевики для дітей, вважається покупцем продукту, але його споживачами фактично є діти═════════■═════════average consumer середній споживач; college-educated consumer споживач з вищою освітою; conventional consumer звичайний споживач; direct consumer безпосередній споживач; domestic consumer внутрішній споживач; electricity consumer споживач електроенергії; end consumer кінцевий споживач; final consumer кінцевий споживач; gas consumer споживач газу; green consumer споживач екологічно чистих продуктів; health-conscious consumer споживач, який дбає про здоров'я; household consumers домогосподарства-споживачі; individual consumer окремий споживач; industrial consumer промисловий споживач • споживач товарів промислового призначення; interested consumer зацікавлений споживач; intermediate consumer проміжний споживач; large-scale consumer оптовий споживач; loyal consumer прихильний споживач • вірний споживач; nominal consumer номінальний споживач; personal consumer особистий споживач; potential consumer потенційний споживач; price-conscious consumer споживач, який вчасно реагує на ціну; primary consumer первинний споживач; prospective consumer потенційний споживач; quality consumer споживач високоякісних товарів; rational consumer раціональний споживач; reasonable consumer розсудливий споживач; retail consumer роздрібний споживач; secondary consumer вторинний споживач; semi-independent consumer напівнезалежний споживач; solvent consumer платоспроможний споживач; target consumer цільовий споживач; ultimate consumer кінцевий споживач; upper-income consumer споживач з високим рівнем доходу; weight-conscious consumer споживач, який стежить за своєю вагою═════════□═════════consumer advertising споживча реклама; consumer agreement договір зі споживачем; consumer awareness обізнаність споживача; consumer behaviour поведінка споживача; consumer behaviour research дослідження поведінки споживачів; consumer buying behaviour поведінка споживача; consumer choice вибір споживача • споживчий вибір; consumer commodities споживчі товари; consumer confidence довіра покупця; consumer confidence index індекс впевненості споживача; consumer convenience goods споживчі товари повсякденного користування; consumer cooperative споживчий кооператив; consumer credit споживчий кредит; consumer credit loan позика на споживчий кредит; consumer deal споживча угода; consumer demand споживчий попит; consumer demographic profile профіль демографічної статистики споживача; consumer demographics демографічні дані споживача • демографічна статистика споживача; consumer durables споживчі товари тривалого користування; consumer education навчання споживача; consumer equilibrium рівновага споживача • стан рівноваги споживача; consumer expectation survey обстеження очікувань споживачів; consumer goods; consumer industry промисловість споживчих товарів; consumer information споживча інформація; consumer lending кредитування споживачів; consumer list споживчий список; consumer loan споживча позика; consumer loyalty прихильність споживача; consumer magazines журнали для споживачів; consumer market споживчий ринок • ринок споживчих товарів; consumer motivation мотивація споживача; consumer needs споживчі потреби; consumer non-durables споживчі товари короткочасного користування; consumer ombudsman посередник у справі скарг споживачів; consumer panel група споживачів • комісія споживачів; consumer policy політика у сфері захисту споживачів; consumer price index; consumer products споживчі товари; consumer profile профіль споживача; consumer promotion стимулювання купівельного споживчого попиту; consumer protection захист споживача; consumer protection legislation законодавство у галузі захисту споживача; consumer relations споживчі відносини • відносини зі споживачами; consumer research вивчення споживача; consumer response реакція споживача; consumer sales продаж споживчих товарів; consumer service обслуговування споживачів; consumer sovereignty незалежність споживача • суверенітет споживача; consumer spending споживчі витрати; consumer spokesman представник споживачів; consumer stimulants споживчі стимули; consumer surplus надлишок споживача • споживчий надлишок; consumer survey опитування споживачів; consumer taste споживчий смак; consumer taxation оподаткування споживача; consumer transaction споживча операціяconsumer:: end-user; consumer: producer; consumer ‡ C. four principles of marketing (386) -
88 determine
1. III1) determine smth. determine a man's character (smb.'s career, smb.'s future, one's course of action, smb.'s examination mark, etc.) определять характер человека и т. д., demand determines supply спрос определяет предложение; quality determines price цены определяются качеством /зависят от качества/2) determine smth. determine the time (the position of a star, the meaning of a word, etc.) определять /устанавливать/ время и т. д.; they had to determine the exact height of the hill им нужно было точно выяснить /вычислить/ высоту холма; how can we determine the value (the price) of this book? как нам определить /установить/ ценность (цену) этой книги?3) determine smth. determine a case (the rights and wrongs of the case, the problem, etc.) решать [судебное] дело и т. д., выносить решение по какому-л. делу или вопросу и т. д.4) determine smb. these facts (the news, his letters, reflections, etc.) determined me эти факты и т. д. утвердили /укрепили/ меня в моем решении2. IVdetermine smth. in some manner determine smth. easily (finally, conclusively) легко и т. д. определять что-л.; determine smth. at some time determine the date (the subject of the lectures, the conditions, etc.) beforehand /in advance/ (immediately, tomorrow, etc.) устанавливать срок или дату и т. д. заранее и т. д., we must first determine the terms of the contract мы должны сначала договориться /прийти к соглашению/ относительно условий договора; let us determine the agenda today давайте сегодня решим, что включить в повестку дня3. VIIdeterminesmb. to do smth. this determined him to stay (to act at once, not to go abroad, not to see her again, to get at the truth, etc.) это заставило его [принять решение] остаться и т. д; what determined you to do it? что заставило вас /что привело вас к решению/ сделать это?4. XI1) be determined at some time his fate has not yet been determined его судьба еще не решена; be determined by smth. be determined by events (by circumstances, by the amount, etc.) зависеть от событий и т. д., быть обусловленным событиями и т. д.', his behaviour was largely (often, finally, certainly, etc.) determined by the situation на его поведение главным образом и т. д. повлияла ситуация; her answer was determined by her mood причиной такого ответа было ее настроение2) be determined how is the speed of light (the size of the house, the height of the tree, etc.) determined? как вычисляют скорость света и т. д.?5. XIIIdetermine to do smth. determine to go at once (to find smth. out, to master English, to succeed, etc.) твердо решить отправиться немедленно и т. д.6. XVIdetermine (up(on) smth. determine on a course of action определять /выбирать/ линию поведения; - on travels (on higher education, etc.) твердо решить отправиться путешествовать и т. д.; we -d on this house (on a piano, on a fur coat, etc.) мы остановились на этом доме и т. д.7. XVIIdetermine on doing smth. determine on proving smth. (on taking up the subject, on leaving the place, on going abroad, etc.) твердо решить доказать что-л. и т. д.8. XXI1determine smb. against smb., smth. determine smb. against the man (against the trip, against the play, against further delay, etc.) настраивать кого-л. решительно против этого человека и т. д.9. XXIIdetermine smb. on ( against) doing smth. this determined me on leaving the town (on coming here again, on not leaving her, etc.) это определяло мое решение покинуть город и т. д.; determine smb. against staying (against speaking with him, etc.) настраивать кого-л. решительно против того, чтобы остаться и т. д.10. XXVdetermine Inhere... (whether.., etc.) determine where you are going to spend your holidays (whether he will manage, etc.) решать, где вы проведете праздники и т. д. -
89 Глава 4. Клич охотника в бумажных джунглях
...А сверху в гамаке висит администратор,задумчиво сплетая пальцы ног.М. ЩербаковМы все время предупреждаем: изучайте наш предмет, но используйте приобретенные знания осторожно. В официальной обстановке можно сильно вляпаться. На работе, например, говорить так же свободно, как дома или в баре, не принято. Планка дозволенного там искусственно завышена. Называть вещи своими именами (а как тут не выругаешься!) нельзя. Отсюда проистекает целая система эвфемизмов, часто называемая офисным жаргоном.Отчасти те же корни - у жаргона политического, но там еще много всяких наслоений.Главная особенность официальной речи во всех странах состоит в том, что любую гадость называют вполне приличным словом, да еще и оптимистично звучащим. Бессмертный классик Джордж Оруэлл определил это абсолютно всем в англоязычном мире известным термином doublespeak (помните - "война - это мир", ит.п.). С другой стороны, некоторые совершенно нормальные слова недопустимы и являются офисными табу (прямо как у диких племен).Вот в качестве экзотического образца слова, которые не рекомендуется произносить, а тем более писать (слышали от эксперта, работающего неподалеку от места, где Милошевича судят - сказать точнее не имеем права): invalidity (несостоятельность); infringement of rights (нарушение прав); violates a patent (нарушение патента). Догадались почему? Это вам потом в случае суда по патентным делам легко могут припомнить. Мол, сам же говорил...Впрочем, пример не совсем чист: он связан не просто с официальной речью, а с юридическим английским. Это та еще песня, в любой стране. Поди разберись! Приводимый ниже отрывок объясняет, почему американцам приходится нанимать юристов для урегулирования, казалось бы, пустяковых дел. Создана ли эта запутанность юристами специально? Ответить не можем. Вот вам определение слова "задница" из настоящего подзаконного акта, запрещающего нудизм (anti-nudity ordinance) (Действует в районе Санкт-Августин (St. Augustin, Fla. County) во Флориде (источник — A. and T. Condon. Legal Lunacy. — Putnam, N.Y. 1992)):"Buttocks: The area to the rear of the human body (sometimes referred to as the gluteus maximus) which lies between two imaginary lines running parallel to the ground when a person is standing, the first or top of such line being one- half inch below the top of the vertical cleavage of the nates (i.e., the prominance formed by the muscles running from the back of the hip to the back of the leg) and the second or bottom line being one-half inch above the lowest point of the curvature of the fleshy protuberance (sometimes referred to as the gluteal fold), and between two imaginary lines, one on each side of the body (the `outside lines'), which outside lines are perpendicular to the ground and to the horizontal lines described above and which perpendicular outside lines pass through the outermost point(s) at which each nate meets the outer side of the leg...." Не напоминает некоторые справочники?В принципе, лексикон офисного сленга делится на две группы - buzzwords (клише) и слова, проходящие по ведомству PC (political correctness). Последние используют, чтобы застраховаться от судебных исков за воображаемые обиды на расовой, религиозной, половой, возрастной и какой угодно другой (лишь бы юрист пробивной попался) основе. В качестве незаменимого пособия рекомендуем (лучше в оригинале!) книги Скотта Адамса (Scott Adams) про Дилберта. Он, например, детально поясняет, почему надо говорить resources (ресурсы), когда вы ведете речь о болванах (dolts), составляющих ваш коллектив (team members). Или с какой целью произносится associate (партнер), когда вы имеете в виду неумеху (pud) и неудачника (loser), с которым приходится работать. Очень циничный автор, но его серии карикатур многие обитатели cubicles (офисных кабинок) держат у себя на стенах. Это - мелкая фронда, безопасная, так как ни один начальник не признает, что это именно его Адамс изобразил.Картинок из Адамса мы без его разрешения приводить не будем, но пример настенного офисного юмора дадим (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)).Buzzwords не сложны, вот несколько типичных, которые вы легко переведете сами (так лучше запомнится!). Собрание обязано иметь mission или purpose. Руководство должно обеспечивать leadership и motivation. Служащим следует быть proactive. Везде надо искать synergy. Естественная речь и мотивировки выглядят unprofessional. Цель работника - career advancement. В коллективе требуется исполнять роль team player и стремиться вырасти до team leader. Teamwork - непременное требование к служащим. Business as usual - почему-то всегда плохо, даже если этот бизнес приносит хороший и постоянный доход. Никогда не позволяйте, чтобы на людях вырвалось простецкое duh! Если вы не понимаете, почему diversity - это всегда сама по себе ценность, вас надо послать на diversity sensitivity training. На работе вы осуществляете total quality management и reengineering, проявляя self-motivation. Вы регулярно составляете status reports. То, о чем вы, как и все, мечтаете - job security (но в природе этого не существует).Еще несколько полезных ходовых офисных слов переведем:family = team (семья = команда - так называют родной коллектив); stakeholders (акционеры); stewardship (обслуживание, в каком-то смысле даже служение); leverage (рычаг, средство для достижения цели); solutions (решения: "we sell solutions" означает примерно - мы продаем не сосискоделательную машину, а комплексное решение всех ваших сосисочных проблем); revisit (пересмотреть), 24/7 (круглосуточно, без остановки); benchmark (лучший образец в данной области; benchmarking - сравнение с этим образцом); result-driven (ориентированный на результат); empower (передать полномочия), mindset (отношение); ballpark (ориентировочный: ballpark figure - примерная цифра).В мире мудрых мыслей (Скотта Адамса):Уолли: Stupidity is like nuclear power; it can be used for good or evil. (Глупость - как ядерная энергия, ее можно употребить и в добро, и во зло.)Дилберт: And you don't want to get any on you. (И вам совсем не надо, чтобы ее на вас испытывали.)А вот примеры клишированных мотивационных фраз и лозунгов, заимствованных нами из реальной жизни (слышали их неоднократно). При этих звуках у нормального американского служащего сама собой немедленно складывается фига в кармане (это мы на русский с их языка жестов переводим, на самом деле американцы складывают "middle finger").• Work smarter, not harder (так они говорят, когда предлагается объем работы, который не то что за 8, а и за 10 часов не сделать).• It's a new paradigm (американские менеджеры любят слово "парадигма" особой любовью - они его новым смыслом наполнили, лучше всего определяемым словом bullshit).• It's an opportunity, not a problem (ну, уволили тебя - значит, открываются горизонты новой карьеры, например, в Макдоналдсе).• You're a valued member of the team! (Ну, да...).• Nobody can do the things you can do! (Кто же, если не ты...).• You are helping make the world a better place! (Поэтому торг о зарплате здесь неуместен).• We are in a competitive business. (Так что затяните пояса и не нойте).• We make a difference! (Страшно распространенное выражение. Почему-то всегда подразумевается, что все изменения к лучшему. Нас всегда подмывает при виде этой фразы подрисовать физиономию аятоллы Хомейни).Усвоив и осмыслив приведенные выше выражения, вы сможете легко составлять собственные девизы. Вот, для примера, наш лозунг для американского офиса: Our mission is unprofessional proactive synergy! (В переводе на неофисный русский: "Сговоримся и подсидим коллегу!")Коротенький комментарий, связанный с переменами, синергизмом и названиями компаний.В мире мудрых мыслей (Скотта Адамса):Когда компании сливаются, они всегда заявляют о гигантском синергизме (leveraging synergy), причем взаимоусиление достигается всегда одним путем - массовыми увольнениями. Вот примеры возможных слияний, с соответствующим синергическим изменением профиля и названий:◦ Coca-Cola (напитки) + Head (спортивные товары) = Coke Head.◦ Bayer (аспирин) + AST (компьютеры) = Bayer AST.◦ Hertz (прокат машин) + A.B.Dick (оборудование офисов) = Hertz Dick.Переведите сами, используя наш словарь, какой смысл, на слух, имеют "синергические" названия.Шутка, но так и на практике бывает. Вот в Сиэтле давным-давно слились газеты "Seattle Post" и "Seattle Intelligencer". И знаете, как сейчас называется их главная городская газета? "Seattle Post-Inteligencer", что звучит как "Сиэтл после разума", выживший из ума, значит. Но настолько примелькалось, что не замечается.Еще несколько примеров штампованных офисных фраз. Больше половины - из свежей коллекции Кена Патрика (Ken Patrick). Он назвал это "Biz-Speak 101", то есть начальный курс деловой речи. Эти выражения сейчас в ходу ВСЕ. Не будем навязывать своих циничных комментариев. Да, bullshit. Нужно просто выучить и пользоваться.• World class (мирового уровня).• Think outside the box; Push the envelope (призыв к оригинальному мышлению).• Hands-on (непосредственно вовлеченный в дело).• Paradigm shift (смена критериев, приоритетов).• State of the art (современного уровня).• Real world solution (реальное решение).• Win-win situation (все в выигрыше).• (The ball is) In your court (ваша очередь).• Going forward (в будущем).• Strategic alliance (стратегический союз - например, меча и орала - тьфу, сорвалась рука, обещали же не острить).• Bricks and mortar (производящие, промышленные компании - в отличие от интернетных, которые после массового краха прозвали internet bubbles - интернетные пузыри).• Value-added (добавочная ценность продукта).• Step up to the plate (начать работать над чем-то).• Run up to the pole (попробовать).• Get to the bottom line (деньги, стоимость чего-то).• Stop the bleeding (сокращать расходы).• On the bubble (что-то нехорошее происходит, например, с компанией, "жареным запахло").• Best and brightest (лучшие служащие).• Exceeding customer expectation (больше, чем ждет потребитель).• On the same page (все друг друга понимают).• Strategic fit (важное дополнение).• Core competencies (основная область деятельности компании).• Best practice (соответствует лучшим стандартам).• Out of the loop (не в курсе).• Fast track (скоростное продвижение).• Knowledge base (базирующийся на современной технологии).• In the end of the day (в конце концов).• Touch base (обсудить).• Client focused (ориентированный на потребителя).• Game plan (стратегия).А теперь - самостоятельные упражнения.1. Переведите на нормальный язык: "Going forward, let's think outside the box and run it up the pole".2. Определите, к какому из вышеприведенных выражений подходит используемый тем же К. Патриком термин brownnosers (последнее слово есть в нашем словаре).Официальный сленг и административные клише хорошо освоены сметливыми проходимцами, которые, естественно, стараются, чтобы их пирамиды выглядели так же солидно, как пирамида Хеопса. Сколько приходит по почте мусора (junk mail), похожего на вид на официальные документы! Дело дошло до того, что Почтовое ведомство США (U.S.Postal Service) издало специальную памятку со списком слов-приманок (buzz phrases), характерных для жуликов, заманивающих свои жертвы (suckers) через газетные объявления и по почте.• Anybody can do it (это может каждый).• Quick and easy (быстро и легко).• Big, fast profits (большая, быстрая прибыль).• No experience needed (опыта не требуется).• Work in the comfort of your home (работа с комфортом у себя дома).• Work in your spare time (работа в свободное время).• No risk (никакого риска).• Fill a great demand (соответствует большому спросу).• Nothing illegal (ничего противозаконного).• Secret plan for success (секретный план успеха).• Tested in Europe (испытано в Европе).• Developed after years of secret research (создано в результате многолетних секретных исследований).• Proven to provide immediate positive results (проверенный способ получения немедленного положительного результата).Теперь вы официально предупреждены: если видите подобную фразу - весьма вероятно, что вас хотят надуть. Отечественные "бизнесмены" все это перенимают в последние годы очень быстро, и со многими обсуждаемыми терминами наш читатель наверняка уже встречался.Реальный пример американского почтового жульничества представлен на рис. ("Витамин О", отсутствующий в природе (но не все покупатели об этом знают)). Рекламируемый "Витамин О" (проверьте - такого нет ни в одном медицинском справочнике) - всего-навсего разбавленная перекись водорода (по $25 за маленькую бутылочку!).PC-терминология связана с борьбой политических лоббистов, и приоритеты там часто меняются. В принципе, стандартного английского, в плане чисто языковом, чтобы никого не обидеть вам хватит. Думается, сейчас русскому читателю уже не требуется объяснять, что надо говорить African-American и Chairperson. В этом плане вам всегда сделают скидку как приезжему. Вас ведь тоже будут бояться обидеть. Проблема скорее может быть в другом - в характерном для жителей России восприятии действительности, в системе ценностей, которая в цивилизованной части англоязычного мира несколько иная. То, что у нас нормально и даже смешно, там зачастую оскорбление. И наоборот (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)). Но это не тема для книги про язык. Обещаем - мы еще напишем другую, под названием "Политическая проституция. Учебное пособие с упражнениями". А пока дадим лишь несколько примеров распространенных PC-выражений. Многие из них сейчас и на русском очень узнаваемы (прямое, неполиткорректное значение дано в скобках).• Pregnancy termination - прерывание беременности (аборт).• Non-discriminating sexual orientation - недифференцированной сексуальной ориентации (бисексуал).• Affirmative action - позитивные защитные действия (расовые квоты).• Native American - урожденный американец (индеец).• Conscientious objector - возражающий против призыва по соображениям совести (дезертир).• Pro-choice - за выбор (сторонник абортов).• Pro-life - за жизнь (противник абортов).• African-American - афро-американец (негр). От места рождения не зависит. Например, среди наших хороших знакомых есть афро-американцы - уроженцы Теннеси, Тринидада и Голландии, а вот уроженец Уганды, коричневый беженец времен Иди Амина, в эту категорию не попадет.• Caucasian - представитель европейской расы (белый). Да, в Америке и мы с вами называемся кавказцами и рассматриваемся как потомки рабовладельцев, в качестве которых всем должны. Насчет нашего происхождения из крепостных крестьян там не знают, а объясняешь - не верят.• Non-traditional partners (sexual orientation) - нетрадиционные партнерство, сексуальная ориентация (геи и лесбиянки).• Secular humanist - нерелигиозный гуманист (атеист).• Family Planning Center - центр планирования семьи (абортарий).• Political Action Committee - комитет политического содействия (группа лоббистов).• Challenged - имеющий проблемы (инвалид). Относится к любому физическому отклонению: mentally challenged - придурки, vertically challenged - коротышки ит.п.• Minorities - меньшинства (не белые). От фактической численности не зависит: 38 миллионов латиносов в Америке тоже minorities.• Afrocentrist - афроцентрист (черный расист).• Dead white men - мертвые белые мужчины (белые расисты/сексисты - классики). Подразумевается, что, скажем, Шекспир сознательно принижал женщин - в лице Дездемоны и негров - в лице Отелло.• Animal rights movement - движение за права животных (нео-луддиты - экстремисты, пытающиеся остановить развитие биотехнологии и медицинских исследований. Это они под покровом ночи лабораторных крыс освобождают).• Multi-culturalism - мультикультурализм (идея, что культуры всех народов абсолютно равны и должны быть представлены в учебных программах в равной пропорции, скажем, столько же французской, сколько монгольской).• Sexism - сексизм (половая дискриминация). В этом нехорошем деле замешаны все мужчины, проявляющие любым образом отношение к женщине как женщине. Да и все женщины, относящиеся к мужчинам иначе, чем к своим подружкам, - тоже сексистки.• Ageism - агеизм (дискриминация по возрасту). Сюда относят любые замечания насчет старших.• Eurocentrism - евроцентризм. Предпочтение европейской цивилизации (культуры, демократии, ит.д.). Воспринимается как тяжелая болезнь.• Lookism - любые суждения о внешнем виде человека (обругать - дискриминация, похвалить - сексизм). До нас термин "смотризм" пока не дошел.• Senior Citizens - старшие граждане (старичье, пенсионеры).• Compassionate Conservatives - мягкосердечные консерваторы (реакционеры). Просто PR-специалисты для старых злобных реакционеров новую упаковку изготовили.РС - предмет постоянных насмешек американских сатириков, да и не сатириков тоже. И впрямь, богатейшее ведь поле. Довольно распространенная шутка - переписывать классические истории и песенки в политически корректном и актуальном духе. Приведем типичный образец - он простой, переведите сами как упражнение. Справа - оригинал, всем с детства известный стишок из классического собрания "Матушки Гусыни". Подчеркнуты слова, которые стоит запомнить.(таблица №1)Еще образчик американского самоприкола по поводу PC мы нашли на сувенирных магнитиках. Вы уже знаете про связь мата и юмора, так вот, там дан "перевод" фраз с сугубо официального языка на совершенно матерный. На кухонный холодильник такое повесить можно - но не в офис. Вот несколько примеров (на русский переводим не дословно, это вы сами легко сделаете, используя наш словарь, а подходяще по экспрессии и колориту).(таблица №2)В заключение - несколько слов о специфическом партийном языке. У маргинальных политических групп он весьма оригинален. В поддержку русских коммунистов-интернационалистов (и для развлечения остальных читателей) приведем здесь подлинные левые американские мысли. Даем без комментариев и перевода цитату из "Словаря Анархиста" - брошюрки без выходных данных, подобранной нами в одном из троцкистских центров Канады. (Внимание! Опечаток тут нет, так писать у них принято, с ККК внутри и сша строчными буквами.)"Black": a political designation to refer not only to Afro-Amerikkkans, but, to people of color who are engaged in revolutionary struggle in the u.s. and all over the world. It should not be taken to mean the domination of Afro-Amerikkkans or the exclusion of other people of color from black revolutionary organizations.Black Collaborator: those few blacks brought into the capitalist system at all levels, including such high levels as black capitalist, project directors, administrators, etc., who have enough of a stake in the operation of the system to cooperate in pacification programs against their black brothers and sisters. The "House Niggers".Black Panther Party: an above ground community based armed self-defense organization whose job it was to defend the community by force of arms in "legal" posture and mode, unlike the clandestine Black Liberation Army. The Black Panther Party also served the community through community based survival programs such as free breakfast for children, free health care, liberation schools for political education, etc.Black Revolutionary Power: the taking of state power by black amerikkkans (Afro-Amerikkkans) in order to revolutionize the entire country on the basis of their enriched concept of man/woman.Bourgeoisie: the rich and the super rich. The ruling elite who own and manage the means of production, ex: Rockefeller, Mellon, Dupont, etc. They are the real rulers in a capitalist society who dictate and has everyone else eitherworking for them to maintain status-quo, or those who may slave for them in order to survive."Мы дали здесь лишь краткое представление об офисном сленге и терминологии администраторов, юристов, мошенников и политиков (как вам компания?). Хотите стать Большим администратором (юристом ит.д.) - изучайте это дело подробнее.American slang. English-Russian dictionary > Глава 4. Клич охотника в бумажных джунглях
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90 public
1. n собир. народthe public is the best judge, the public are the best judges — народ — лучший судья
2. n собир. публикаin public — открыто, публично; на людях
the public are not admitted — публика не допускается, вход воспрещён
general public, public at large — широкая публика
public image — репутация, мнение широкой публики
3. n собир. общественность4. a народный, общенародныйpublic ownership — общенародное достояние; общественная собственность
5. a общественный, коммунальный, общественного пользованияpublic service — коммунальное обслуживание, коммунальные услуги
public network — общедоступная сеть; сеть общего пользования
6. a публичный, общедоступныйpublic sale — публичные торги, аукцион
7. a открытый, гласныйopen to the public — вход свободный ; открыто для всех
8. a государственный, национальныйpublic officer — государственный служащий, чиновник, должностное лицо
public trustee — публичный доверительный собственник; государственный попечитель
public notary, notary public — нотариус
public bill — публичный законопроект; законопроект общегосударственного значения
public institution — публичное, государственное учреждение
9. a публично-правовой10. a вчт. общийСинонимический ряд:1. civic (adj.) civic; civil; governmental; national; owned by the state; publicly-financed; societal; tax-supported; under the public domain2. communal (adj.) collective; common; communal; conjoint; conjunct; democratic; general; intermutual; joint; mutual; popular; prevalent; shared; vulgar; widespread3. unrestricted (adj.) accessible; free; free to all; known; not private; open; open to the public; open-door; unrestricted; without charge4. commons (noun) commonalty; commoners; commons; crowd; masses; mob5. populace (noun) audience; citizens; clientage; clientele; community; following; humanity; men; populace; society; the community6. societies (noun) communities; people; societiesАнтонимический ряд:individual; personal; private; restricted -
91 primary
∎ our primary objective notre premier objectif, notre objectif principal;∎ our primary duty notre premier devoir m;∎ the primary meaning of this word le sens premier de ce mot;∎ this question is of primary importance cette question revêt une importance capitale;∎ the primary cause of the accident la cause principale de l'accident2 noun(e) Electricity bobine f primaire►► Music primary accent accent m principal;Electricity primary cell pile f primaire;Electricity primary circuit circuit m primaire;Electricity primary coil bobine f primaire;primary colour couleur f primaire;Marketing primary data informations fpl primaires, données fpl primaires;Finance primary dealer spécialiste mf en valeurs du Trésor;Marketing primary demand demande f primaire;American Stock Exchange primary earnings per share bénéfices mpl premiers par action;School primary education enseignement m primaire;Ornithology primary feather rémige f;primary health care soins mpl primaires;Medicine primary infection primo-infection f;Medicine primary lesion lésion f ou accident m primaire;Stock Exchange primary market marché m primaire, marché m du neuf;Astronomy primary planet planète f principale ou primaire;Commerce primary product matière f première, produit m brut;primary production production f de matières premières;Accountancy primary ratio ratio m des bénéfices d'exploitation sur le capital employé;Geology primary rocks roches fpl primaires;primary school école f primaire;primary school teacher instituteur(trice) m,f;Economics primary sector secteur m primaire;∎ Economics the primary sector industries les industries fpl du secteur primaire;Linguistics primary stress accent m principal;Anatomy primary tooth dent f de laitⓘ PRIMARIES Les élections primaires américaines (directes ou indirectes selon les États) aboutissent à la sélection des candidats qui seront en lice pour représenter les deux grands partis nationaux à l'élection présidentielle. -
92 Donald, Ian
SUBJECT AREA: Medical technology[br]b. 27 December 1910 Paisley, Scotlandd. 19 June 1987 Paglesham, Essex, England[br]Scottish obstetrician and gynaecologist, pioneer of the diagnostic use of ultrasound in medicine.[br]After he received his initial education in Scotland, Donald's family moved to South Africa, where he obtained a BA degree in Cape Town in 1930. After the death of his parents he returned to England, graduating in medicine in 1937. He served in the RAF from 1942 to 1946 and was awarded the MBE for bravery in rescuing air-crews. In 1954, following a fruitful period as Reader and Lecturer at St Thomas's Hospital and the Hammersmith Hospital, he was appointed Regius Professor of Midwifery in Glasgow. It was while at St Thomas's and Hammersmith that he evolved a demand-response respirator for infants. With the assistance of Tom Brown, an engineer, and the company Kelvin Hughes—which had earlier produced ultrasound equipment for detecting flaws in metal castings—he was able to originate, develop and improve the diagnostic use of ultra-sound in obstetrics and gynaecology. The use of this technique rapidly spread into other disciplines. Donald was fortunate in that the procedure proved to have no untoward influence on pregnancy; at the time, little was known of possible side effects.He was the proponent of other advances in the speciality, including laparoscopy, breast-feeding and the preservation of the membranes during labour. An ardent anti-abortionist, his authoritarian Scottish approach made Glasgow a world centre, with himself as a renowned and loved teacher. Despite undergoing three major cardiac interventions, his longevity did not surprise those who knew of his immense vitality.[br]Principal Honours and DistinctionsCBE 1973. Honorary DSc, London and Glasgow Universities. Royal College of Obstetricians and Gynaecologists Eardley Holland Gold Medal. Royal College of Surgeons Victor Bonney Prize. Royal Society of Medicine Blair Bell Gold Medal.Bibliography1958, "Investigation of abdominal masses by pulsed ultrasound", Lancet (with Brown and MacVicar).Numerous other papers in learned journals.Further ReadingObituary, 1987, Lancet (18 July).MG -
93 Eastman, George
SUBJECT AREA: Photography, film and optics[br]b. 12 July 1854 Waterville, New York, USAd. 14 March 1932 Rochester, New York, USA[br]American industrialist and pioneer of popular photography.[br]The young Eastman was a clerk-bookkeeper in the Rochester Savings Bank when in 1877 he took up photography. Taking lessons in the wet-plate process, he became an enthusiastic amateur photographer. However, the cumbersome equipment and noxious chemicals used in the process proved an obstacle, as he said, "It seemed to be that one ought to be able to carry less than a pack-horse load." Then he came across an account of the new gelatine dry-plate process in the British Journal of Photography of March 1878. He experimented in coating glass plates with the new emulsions, and was soon so successful that he decided to go into commercial manufacture. He devised a machine to simplify the coating of the plates, and travelled to England in July 1879 to patent it. In April 1880 he prepared to begin manufacture in a rented building in Rochester, and contacted the leading American photographic supply house, E. \& H.T.Anthony, offering them an option as agents. A local whip manufacturer, Henry A.Strong, invested $1,000 in the enterprise and the Eastman Dry Plate Company was formed on 1 January 1881. Still working at the Savings Bank, he ran the business in his spare time, and demand grew for the quality product he was producing. The fledgling company survived a near disaster in 1882 when the quality of the emulsions dropped alarmingly. Eastman later discovered this was due to impurities in the gelatine used, and this led him to test all raw materials rigorously for quality. In 1884 the company became a corporation, the Eastman Dry Plate \& Film Company, and a new product was announced. Mindful of his desire to simplify photography, Eastman, with a camera maker, William H.Walker, designed a roll-holder in which the heavy glass plates were replaced by a roll of emulsion-coated paper. The holders were made in sizes suitable for most plate cameras. Eastman designed and patented a coating machine for the large-scale production of the paper film, bringing costs down dramatically, the roll-holders were acclaimed by photographers worldwide, and prizes and medals were awarded, but Eastman was still not satisfied. The next step was to incorporate the roll-holder in a smaller, hand-held camera. His first successful design was launched in June 1888: the Kodak camera. A small box camera, it held enough paper film for 100 circular exposures, and was bought ready-loaded. After the film had been exposed, the camera was returned to Eastman's factory, where the film was removed, processed and printed, and the camera reloaded. This developing and printing service was the most revolutionary part of his invention, since at that time photographers were expected to process their own photographs, which required access to a darkroom and appropriate chemicals. The Kodak camera put photography into the hands of the countless thousands who wanted photographs without complications. Eastman's marketing slogan neatly summed up the advantage: "You Press the Button, We Do the Rest." The Kodak camera was the last product in the design of which Eastman was personally involved. His company was growing rapidly, and he recruited the most talented scientists and technicians available. New products emerged regularly—notably the first commercially produced celluloid roll film for the Kodak cameras in July 1889; this material made possible the introduction of cinematography a few years later. Eastman's philosophy of simplifying photography and reducing its costs continued to influence products: for example, the introduction of the one dollar, or five shilling, Brownie camera in 1900, which put photography in the hands of almost everyone. Over the years the Eastman Kodak Company, as it now was, grew into a giant multinational corporation with manufacturing and marketing organizations throughout the world. Eastman continued to guide the company; he pursued an enlightened policy of employee welfare and profit sharing decades before this was common in industry. He made massive donations to many concerns, notably the Massachusetts Institute of Technology, and supported schemes for the education of black people, dental welfare, calendar reform, music and many other causes, he withdrew from the day-to-day control of the company in 1925, and at last had time for recreation. On 14 March 1932, suffering from a painful terminal cancer and after tidying up his affairs, he shot himself through the heart, leaving a note: "To my friends: My work is done. Why wait?" Although Eastman's technical innovations were made mostly at the beginning of his career, the organization which he founded and guided in its formative years was responsible for many of the major advances in photography over the years.[br]Further ReadingC.Ackerman, 1929, George Eastman, Cambridge, Mass.B.Coe, 1973, George Eastman and the Early Photographers, London.BC -
94 Mavor, Henry Alexander
[br]b. 1858 Stranraer, Scotlandd. 16 July 1915 Mauchline, Ayrshire, Scotland[br]Scottish engineer who pioneered the use of electricity for lighting, power and the propulsion of ships.[br]Mavor came from a distinguished Scottish family with connections in medicine, industry and the arts. On completion of his education at Glasgow University, he joined R.J.Crompton \& Co.; then in 1883, along with William C.Muir, he established the Glasgow firm which later became well known as Mavor and Coulson. It pioneered the supply of electricity to public undertakings and equipped the first two generating stations in Scotland. Mavor and his fellow directors appreciated the potential demand by industry in Glasgow for electricity. Two industries were especially well served; first, the coal-mines, where electric lighting and power transformed efficiency and safety beyond recognition; and second, marine engineering. Here Mavor recognized the importance of the variable-speed motor in working with marine propellers which have a tighter range of efficient working speeds. In 1911 he built a 50 ft (15 m) motor launch, appropriately named Electric Arc, at Dumbarton and fitted it with an alternating-current motor driven by a petrol engine and dynamo. Within two years British shipyards were building electrically powered ships, and by the beginning of the First World War the United States Navy had a 20,000-ton collier with this new form of propulsion.[br]Principal Honours and DistinctionsVice-President, Institution of Engineers and Shipbuilders in Scotland 1894–6.BibliographyMavor published several papers on electric power supply, distribution and the use of electricity for marine purposes in the Transactions of the Institution of Engineers and Shipbuilders in Scotland between the years 1890 and 1912.Further ReadingMavor and Coulson Ltd, 1911, Electric Propulsion of Ships, Glasgow.FMW -
95 Smeaton, John
SUBJECT AREA: Civil engineering, Mechanical, pneumatic and hydraulic engineering, Steam and internal combustion engines[br]b. 8 June 1724 Austhorpe, near Leeds, Yorkshire, Englandd. 28 October 1792 Austhorpe, near Leeds, Yorkshire, England[br]English mechanical and civil engineer.[br]As a boy, Smeaton showed mechanical ability, making for himself a number of tools and models. This practical skill was backed by a sound education, probably at Leeds Grammar School. At the age of 16 he entered his father's office; he seemed set to follow his father's profession in the law. In 1742 he went to London to continue his legal studies, but he preferred instead, with his father's reluctant permission, to set up as a scientific instrument maker and dealer and opened a shop of his own in 1748. About this time he began attending meetings of the Royal Society and presented several papers on instruments and mechanical subjects, being elected a Fellow in 1753. His interests were turning towards engineering but were informed by scientific principles grounded in careful and accurate observation.In 1755 the second Eddystone lighthouse, on a reef some 14 miles (23 km) off the English coast at Plymouth, was destroyed by fire. The President of the Royal Society was consulted as to a suitable engineer to undertake the task of constructing a new one, and he unhesitatingly suggested Smeaton. Work began in 1756 and was completed in three years to produce the first great wave-swept stone lighthouse. It was constructed of Portland stone blocks, shaped and pegged both together and to the base rock, and bonded by hydraulic cement, scientifically developed by Smeaton. It withstood the storms of the English Channel for over a century, but by 1876 erosion of the rock had weakened the structure and a replacement had to be built. The upper portion of Smeaton's lighthouse was re-erected on a suitable base on Plymouth Hoe, leaving the original base portion on the reef as a memorial to the engineer.The Eddystone lighthouse made Smeaton's reputation and from then on he was constantly in demand as a consultant in all kinds of engineering projects. He carried out a number himself, notably the 38 mile (61 km) long Forth and Clyde canal with thirty-nine locks, begun in 1768 but for financial reasons not completed until 1790. In 1774 he took charge of the Ramsgate Harbour works.On the mechanical side, Smeaton undertook a systematic study of water-and windmills, to determine the design and construction to achieve the greatest power output. This work issued forth as the paper "An experimental enquiry concerning the natural powers of water and wind to turn mills" and exerted a considerable influence on mill design during the early part of the Industrial Revolution. Between 1753 and 1790 Smeaton constructed no fewer than forty-four mills.Meanwhile, in 1756 he had returned to Austhorpe, which continued to be his home base for the rest of his life. In 1767, as a result of the disappointing performance of an engine he had been involved with at New River Head, Islington, London, Smeaton began his important study of the steam-engine. Smeaton was the first to apply scientific principles to the steam-engine and achieved the most notable improvements in its efficiency since its invention by Newcomen, until its radical overhaul by James Watt. To compare the performance of engines quantitatively, he introduced the concept of "duty", i.e. the weight of water that could be raised 1 ft (30 cm) while burning one bushel (84 lb or 38 kg) of coal. The first engine to embody his improvements was erected at Long Benton colliery in Northumberland in 1772, with a duty of 9.45 million pounds, compared to the best figure obtained previously of 7.44 million pounds. One source of heat loss he attributed to inaccurate boring of the cylinder, which he was able to improve through his close association with Carron Ironworks near Falkirk, Scotland.[br]Principal Honours and DistinctionsFRS 1753.Bibliography1759, "An experimental enquiry concerning the natural powers of water and wind to turn mills", Philosophical Transactions of the Royal Society.Towards the end of his life, Smeaton intended to write accounts of his many works but only completed A Narrative of the Eddystone Lighthouse, 1791, London.Further ReadingS.Smiles, 1874, Lives of the Engineers: Smeaton and Rennie, London. A.W.Skempton, (ed.), 1981, John Smeaton FRS, London: Thomas Telford. L.T.C.Rolt and J.S.Allen, 1977, The Steam Engine of Thomas Newcomen, 2nd edn, Hartington: Moorland Publishing, esp. pp. 108–18 (gives a good description of his work on the steam-engine).LRD -
96 Stephenson, George
[br]b. 9 June 1781 Wylam, Northumberland, Englandd. 12 August 1848 Tapton House, Chesterfield, England[br]English engineer, "the father of railways".[br]George Stephenson was the son of the fireman of the pumping engine at Wylam colliery, and horses drew wagons of coal along the wooden rails of the Wylam wagonway past the house in which he was born and spent his earliest childhood. While still a child he worked as a cowherd, but soon moved to working at coal pits. At 17 years of age he showed sufficient mechanical talent to be placed in charge of a new pumping engine, and had already achieved a job more responsible than that of his father. Despite his position he was still illiterate, although he subsequently learned to read and write. He was largely self-educated.In 1801 he was appointed Brakesman of the winding engine at Black Callerton pit, with responsibility for lowering the miners safely to their work. Then, about two years later, he became Brakesman of a new winding engine erected by Robert Hawthorn at Willington Quay on the Tyne. Returning collier brigs discharged ballast into wagons and the engine drew the wagons up an inclined plane to the top of "Ballast Hill" for their contents to be tipped; this was one of the earliest applications of steam power to transport, other than experimentally.In 1804 Stephenson moved to West Moor pit, Killingworth, again as Brakesman. In 1811 he demonstrated his mechanical skill by successfully modifying a new and unsatisfactory atmospheric engine, a task that had defeated the efforts of others, to enable it to pump a drowned pit clear of water. The following year he was appointed Enginewright at Killingworth, in charge of the machinery in all the collieries of the "Grand Allies", the prominent coal-owning families of Wortley, Liddell and Bowes, with authorization also to work for others. He built many stationary engines and he closely examined locomotives of John Blenkinsop's type on the Kenton \& Coxlodge wagonway, as well as those of William Hedley at Wylam.It was in 1813 that Sir Thomas Liddell requested George Stephenson to build a steam locomotive for the Killingworth wagonway: Blucher made its first trial run on 25 July 1814 and was based on Blenkinsop's locomotives, although it lacked their rack-and-pinion drive. George Stephenson is credited with building the first locomotive both to run on edge rails and be driven by adhesion, an arrangement that has been the conventional one ever since. Yet Blucher was far from perfect and over the next few years, while other engineers ignored the steam locomotive, Stephenson built a succession of them, each an improvement on the last.During this period many lives were lost in coalmines from explosions of gas ignited by miners' lamps. By observation and experiment (sometimes at great personal risk) Stephenson invented a satisfactory safety lamp, working independently of the noted scientist Sir Humphry Davy who also invented such a lamp around the same time.In 1817 George Stephenson designed his first locomotive for an outside customer, the Kilmarnock \& Troon Railway, and in 1819 he laid out the Hetton Colliery Railway in County Durham, for which his brother Robert was Resident Engineer. This was the first railway to be worked entirely without animal traction: it used inclined planes with stationary engines, self-acting inclined planes powered by gravity, and locomotives.On 19 April 1821 Stephenson was introduced to Edward Pease, one of the main promoters of the Stockton \& Darlington Railway (S \& DR), which by coincidence received its Act of Parliament the same day. George Stephenson carried out a further survey, to improve the proposed line, and in this he was assisted by his 18-year-old son, Robert Stephenson, whom he had ensured received the theoretical education which he himself lacked. It is doubtful whether either could have succeeded without the other; together they were to make the steam railway practicable.At George Stephenson's instance, much of the S \& DR was laid with wrought-iron rails recently developed by John Birkinshaw at Bedlington Ironworks, Morpeth. These were longer than cast-iron rails and were not brittle: they made a track well suited for locomotives. In June 1823 George and Robert Stephenson, with other partners, founded a firm in Newcastle upon Tyne to build locomotives and rolling stock and to do general engineering work: after its Managing Partner, the firm was called Robert Stephenson \& Co.In 1824 the promoters of the Liverpool \& Manchester Railway (L \& MR) invited George Stephenson to resurvey their proposed line in order to reduce opposition to it. William James, a wealthy land agent who had become a visionary protagonist of a national railway network and had seen Stephenson's locomotives at Killingworth, had promoted the L \& MR with some merchants of Liverpool and had carried out the first survey; however, he overreached himself in business and, shortly after the invitation to Stephenson, became bankrupt. In his own survey, however, George Stephenson lacked the assistance of his son Robert, who had left for South America, and he delegated much of the detailed work to incompetent assistants. During a devastating Parliamentary examination in the spring of 1825, much of his survey was shown to be seriously inaccurate and the L \& MR's application for an Act of Parliament was refused. The railway's promoters discharged Stephenson and had their line surveyed yet again, by C.B. Vignoles.The Stockton \& Darlington Railway was, however, triumphantly opened in the presence of vast crowds in September 1825, with Stephenson himself driving the locomotive Locomotion, which had been built at Robert Stephenson \& Co.'s Newcastle works. Once the railway was at work, horse-drawn and gravity-powered traffic shared the line with locomotives: in 1828 Stephenson invented the horse dandy, a wagon at the back of a train in which a horse could travel over the gravity-operated stretches, instead of trotting behind.Meanwhile, in May 1826, the Liverpool \& Manchester Railway had successfully obtained its Act of Parliament. Stephenson was appointed Engineer in June, and since he and Vignoles proved incompatible the latter left early in 1827. The railway was built by Stephenson and his staff, using direct labour. A considerable controversy arose c. 1828 over the motive power to be used: the traffic anticipated was too great for horses, but the performance of the reciprocal system of cable haulage developed by Benjamin Thompson appeared in many respects superior to that of contemporary locomotives. The company instituted a prize competition for a better locomotive and the Rainhill Trials were held in October 1829.Robert Stephenson had been working on improved locomotive designs since his return from America in 1827, but it was the L \& MR's Treasurer, Henry Booth, who suggested the multi-tubular boiler to George Stephenson. This was incorporated into a locomotive built by Robert Stephenson for the trials: Rocket was entered by the three men in partnership. The other principal entrants were Novelty, entered by John Braithwaite and John Ericsson, and Sans Pareil, entered by Timothy Hackworth, but only Rocket, driven by George Stephenson, met all the organizers' demands; indeed, it far surpassed them and demonstrated the practicability of the long-distance steam railway. With the opening of the Liverpool \& Manchester Railway in 1830, the age of railways began.Stephenson was active in many aspects. He advised on the construction of the Belgian State Railway, of which the Brussels-Malines section, opened in 1835, was the first all-steam railway on the European continent. In England, proposals to link the L \& MR with the Midlands had culminated in an Act of Parliament for the Grand Junction Railway in 1833: this was to run from Warrington, which was already linked to the L \& MR, to Birmingham. George Stephenson had been in charge of the surveys, and for the railway's construction he and J.U. Rastrick were initially Principal Engineers, with Stephenson's former pupil Joseph Locke under them; by 1835 both Stephenson and Rastrick had withdrawn and Locke was Engineer-in-Chief. Stephenson remained much in demand elsewhere: he was particularly associated with the construction of the North Midland Railway (Derby to Leeds) and related lines. He was active in many other places and carried out, for instance, preliminary surveys for the Chester \& Holyhead and Newcastle \& Berwick Railways, which were important links in the lines of communication between London and, respectively, Dublin and Edinburgh.He eventually retired to Tapton House, Chesterfield, overlooking the North Midland. A man who was self-made (with great success) against colossal odds, he was ever reluctant, regrettably, to give others their due credit, although in retirement, immensely wealthy and full of honour, he was still able to mingle with people of all ranks.[br]Principal Honours and DistinctionsPresident, Institution of Mechanical Engineers, on its formation in 1847. Order of Leopold (Belgium) 1835. Stephenson refused both a knighthood and Fellowship of the Royal Society.Bibliography1815, jointly with Ralph Dodd, British patent no. 3,887 (locomotive drive by connecting rods directly to the wheels).1817, jointly with William Losh, British patent no. 4,067 (steam springs for locomotives, and improvements to track).Further ReadingL.T.C.Rolt, 1960, George and Robert Stephenson, Longman (the best modern biography; includes a bibliography).S.Smiles, 1874, The Lives of George and Robert Stephenson, rev. edn, London (although sycophantic, this is probably the best nineteenthcentury biography).PJGR -
97 Microsoft Office 365 University
"A consumer subscription offering for higher education students that includes Word, Excel, PowerPoint, OneNote, Outlook, Publisher and Access across multiple devices plus Office services such as personalized experience, Office on Demand, Skype world minutes, additional SkyDrive storage and ongoing access to upgrades."English-Arabic terms dictionary > Microsoft Office 365 University
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98 Office 365 University
"A consumer subscription offering for higher education students that includes Word, Excel, PowerPoint, OneNote, Outlook, Publisher and Access across multiple devices plus Office services such as personalized experience, Office on Demand, Skype world minutes, additional SkyDrive storage and ongoing access to upgrades."
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