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61 эмоциональная притягательность
Advertising: emotional appealУниверсальный русско-английский словарь > эмоциональная притягательность
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62 эмоциональное обращение
Advertising: emotional appealУниверсальный русско-английский словарь > эмоциональное обращение
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63 эмоциональный призыв
Advertising: emotional appealУниверсальный русско-английский словарь > эмоциональный призыв
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64 привлекательность рекламы
Русско-Английский новый экономический словарь > привлекательность рекламы
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65 рекламная концепция
Русско-Английский новый экономический словарь > рекламная концепция
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66 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
67 reclamación
f.1 reclamation, claim, petition, claiming back.Reclamación de tierras Land retrieval.2 complaint, reclamation, statement of dissatisfaction.3 reclamation, retrieval.Reclamación de tierras Land retrieval.* * *1 (demanda) claim, demand2 (queja) complaint, protest, objection\presentar una reclamación to lodge a complaint* * *noun f.1) claim2) complaint* * *SF1) (=queja) complaintformular o presentar una reclamación — to make o lodge a complaint
2) (=reivindicación) claim* * *a) (petición, demanda) claimb) ( queja) complainthacer una reclamación — to lodge o make a complaint
* * *= chaser, chasing, claiming, complaint, recall, recall notice, claim, claim, letter of complaint, appeal, appeal.Ex. This package enables the library to carry out the following functions: title searches; keyword searches; generating overdues; generating chasers; printing applications, generating loan statistics; generating reports.Ex. Various other facilities are available, such as printed orders, chasing, and maintenance of records.Ex. The Serials Control System handles check-in, claiming and union list of serial publications.Ex. CACs have dealt with pre-shopping advice, education on consumers' rights and complaints about goods and services, advising the client and often obtaining expert assessments.Ex. The mail lag in days is the time required for a recall notice to be delivered and for a borrower to return the document to the library.Ex. Dialog also wants relief from outstanding royalty claims from the American Chemical Society.Ex. In libraries, a claim is a notice sent to a dealer that an order or item ordered has not been received within a reasonable period of time.Ex. In the course of reading this article, you may spot a factual error which makes you bristle, or you may think the writing is biased, but by now the ink has dried; all you can do is send a letter of complaint.Ex. Special prominence has been given to the appeals to implement this task, in which libraries have to play an influential part.Ex. This article details the first decision in a case of copyright infringement, the appeal, and the dissention of one of he judges.----* cola de reclamaciones = recall queue.* después de la reclamación = postcomplaint [post-complaint].* hacer una reclamación = lodge + complaint, place + claim.* interponer una reclamación = file + complaint, appeal.* mecanismo de reclamación = appeals process, appeals mechanism, appeals procedure.* normativa de reclamaciones = claim policy.* poner una reclamación = appeal.* posterior a la reclamación = postcomplaint [post-complaint].* presentar una reclamación = enter + complaint, place + claim, file + complaint.* procedimiento de reclamación = appeals process, appeals mechanism, appeals procedure.* procedimiento de reclamaciones = grievance procedure.* proceso de reclamación = appeals process.* proveedor de reclamaciones = claim vendor.* reclamación de publicaciones periódicas = periodical claiming.* reclamaciones publicitarias = advertising claim.* sistema de aviso de reclamaciones = claims warning system.* sistema de reclamaciones = chasing system.* * *a) (petición, demanda) claimb) ( queja) complainthacer una reclamación — to lodge o make a complaint
* * *= chaser, chasing, claiming, complaint, recall, recall notice, claim, claim, letter of complaint, appeal, appeal.Ex: This package enables the library to carry out the following functions: title searches; keyword searches; generating overdues; generating chasers; printing applications, generating loan statistics; generating reports.
Ex: Various other facilities are available, such as printed orders, chasing, and maintenance of records.Ex: The Serials Control System handles check-in, claiming and union list of serial publications.Ex: CACs have dealt with pre-shopping advice, education on consumers' rights and complaints about goods and services, advising the client and often obtaining expert assessments.Ex: The mail lag in days is the time required for a recall notice to be delivered and for a borrower to return the document to the library.Ex: Dialog also wants relief from outstanding royalty claims from the American Chemical Society.Ex: In libraries, a claim is a notice sent to a dealer that an order or item ordered has not been received within a reasonable period of time.Ex: In the course of reading this article, you may spot a factual error which makes you bristle, or you may think the writing is biased, but by now the ink has dried; all you can do is send a letter of complaint.Ex: Special prominence has been given to the appeals to implement this task, in which libraries have to play an influential part.Ex: This article details the first decision in a case of copyright infringement, the appeal, and the dissention of one of he judges.* cola de reclamaciones = recall queue.* después de la reclamación = postcomplaint [post-complaint].* hacer una reclamación = lodge + complaint, place + claim.* interponer una reclamación = file + complaint, appeal.* mecanismo de reclamación = appeals process, appeals mechanism, appeals procedure.* normativa de reclamaciones = claim policy.* poner una reclamación = appeal.* posterior a la reclamación = postcomplaint [post-complaint].* presentar una reclamación = enter + complaint, place + claim, file + complaint.* procedimiento de reclamación = appeals process, appeals mechanism, appeals procedure.* procedimiento de reclamaciones = grievance procedure.* proceso de reclamación = appeals process.* proveedor de reclamaciones = claim vendor.* reclamación de publicaciones periódicas = periodical claiming.* reclamaciones publicitarias = advertising claim.* sistema de aviso de reclamaciones = claims warning system.* sistema de reclamaciones = chasing system.* * *1 (petición, demanda) claimuna reclamación judicial a legal claim2 (queja) complainthacer una reclamación to lodge o make a complaint* * *
reclamación sustantivo femenino
reclamación sustantivo femenino
1 (queja) complaint
hoja de reclamaciones, complaints book
2 (petición) claim, demand: está tramitando la reclamación de la custodia de sus hijos, she's claiming custody of the children
' reclamación' also found in these entries:
Spanish:
impresa
- impreso
- legítimo
English:
claim
- complaint
- demand
- disallow
- put in
- reclamation
- come
* * *reclamación nf1. [petición] claim, demand2. [queja] complaint;hacer una reclamación to make a complaint3. [a un seguro] claim* * *f1 COM complaint2 POL claim, demand* * *reclamación nf, pl - ciones1) : claim, demand2) queja: complaint* * *reclamación n (queja) complaint -
68 reclamo
m.1 inducement.reclamo publicitario advertising gimmickreclamo de ventas loss leader2 decoy, lure.3 call.4 complaint. ( Latin American Spanish)5 claim, complaint, protest.6 bird call, call.7 decoy bird, stool pigeon.pres.indicat.1st person singular (yo) present indicative of spanish verb: reclamar.* * *1 (para cazar) decoy bird, lure2 (silbato) bird call3 (llamada) call5 figurado inducement* * *SM1) (Orn) call; (Caza) decoy, lure2) (=llamada) call3) (=anuncio) advertisement; (=slogan) advertising slogan; (=aliciente) lure, attraction; (Tip) catchword4) (Jur) claim5) (=afirmación) claim, statement6) LAm (=protesta) complaint* * *1)a) ( de pájaro) callb) ( para cazar - silbato) birdcall; (- señuelo) lure, decoy2) (esp AmL) (para atraer la atención, provocar interés) lure3) (AmL) ( queja) complaint* * *= catchword, call, decoy.Ex. It became usual in the mid sixteenth century to complete each page with the first word of the following page set as a catchword at the end of the direction line.Ex. The system identifies frog calls and measures their abundance.Ex. The vast majority of hunted game is killed with a firearm; other hunting methods (bow-hunting, trapping, capturing with decoys, etc.) are less significant.* * *1)a) ( de pájaro) callb) ( para cazar - silbato) birdcall; (- señuelo) lure, decoy2) (esp AmL) (para atraer la atención, provocar interés) lure3) (AmL) ( queja) complaint* * *= catchword, call, decoy.Ex: It became usual in the mid sixteenth century to complete each page with the first word of the following page set as a catchword at the end of the direction line.
Ex: The system identifies frog calls and measures their abundance.Ex: The vast majority of hunted game is killed with a firearm; other hunting methods (bow-hunting, trapping, capturing with decoys, etc.) are less significant.* * *A1 (de un pájaro) call2 (para cazar — silbato) birdcall; (— pájaro) lure, decoyB ( AmL) (para atraer la atención) lureel reclamo que supone el letrero de rebajas the lure o attraction of the `sale' signreclamo publicitario advertising* * *
Del verbo reclamar: ( conjugate reclamar)
reclamo es:
1ª persona singular (yo) presente indicativo
reclamó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
reclamar
reclamo
reclamar ( conjugate reclamar) verbo transitivo
( con insistencia) to demand
verbo intransitivo
to complain;
reclamo sustantivo masculino
reclamar
I verbo transitivo
1 (un derecho, una propiedad) to claim, demand
2 (requerir) to call: la empresa lo reclama en la sede central, the company have summoned him to the headquarters
Jur (a un testigo, inculpado) to summon
3 (exigir) este trabajo reclama nuestra paciencia, this work demands our patience
II verbo intransitivo
1 to complain, protest [contra, against]
2 Jur to appeal
reclamo sustantivo masculino
1 Orn mating call
(simulador para caza) birdcall
(señuelo) decoy
2 (gancho, objeto o idea que incita a hacer algo) inducement: el glamour de Hollywood es sólo un reclamo, Hollywood's glamour is nothing but a lure
(publicitario) appeal
' reclamo' also found in these entries:
Spanish:
reclamar
English:
call
- complaint
- decoy
- demand
* * *reclamo nm1. [para atraer] inducementreclamo publicitario advertising gimmick2. [para cazar] decoy, lure3. [de ave] call4. [en texto] note, reference mark5. Am [queja] complaint;cuente el vuelto antes de retirarse de la ventanilla, después no aceptamos reclamos check your change before leaving, mistakes cannot be rectified later6. Am [reivindicación] claim;los reclamos de los trabajadores the workers' demands* * *m1 lure2 L.Am.queja complaint3 L.Am.reivindicación claim* * *reclamo nm1) : bird call, lure2) : lure, decoy3) : inducement, attraction4) : advertisement5) : complaint -
69 Werbewirksamkeit
Werbewirksamkeit f V&M advertising effectiveness* * *f <V&M> advertising effectiveness* * *Werbewirksamkeit
advertising effectiveness (efficiency);
• Werbewirksamkeitsanalyse advertising-effectiveness survey, audience measurement;
• Werbewirksamkeitstest (Anzeige) association test;
• Werbewirkung advertising effectiveness, attention value, publicity effect;
• eigene Werbewirkung (Ware) self-appeal;
• kumulierte Werbewirkung accumulated advertising effectiveness;
• Werbewirtschaft advertising industry;
• Werbewoche propaganda week;
• Werbewoche eines Geschäfts shopping week;
• Werbezeichner advertising artist (cartoonist), advertising designer;
• Werbezeichnung advertising design (drawing);
• käufliche Werbezeit (Rundfunk) advertising time;
• Werbezeiten (Rundfunk) availabilities;
• Werbezeitschrift advertising publication;
• Werbezensur advertising censorship;
• Werbeziel advertising purpose;
• Werbezuschuss des Herstellers advertising allowance;
• Werbezwecke promotions;
• zu Werbezwecken for advertising purposes;
• seinen Werbezweck konkret ansprechen to detail one’s advertising object. -
70 Anzeigenabruf
Anzeigenabruf
release;
• Anzeigenabschluss [advertising] contract;
• Anzeigenabteilung advertisement (Br.) (advertising, US) department;
• Anzeigenabwicklung (Werbung) advertising coordination;
• Anzeigenagentur advertising agency;
• Anzeigenakquisiteur [advertisement] canvasser, advertising agent (solicitor, US), adman (US);
• Anzeigenannahme[stelle] advertising agency, publicity bureau;
• im redaktionellen Teil enthaltener Anzeigenappell copy appeal;
• geringes Anzeigenaufkommen low advertising;
• Anzeigenauftrag advertisement (space, US coll.) order, order for advertising, advertising contract;
• zu einem bestimmten Zeitpunkt abberufener Anzeigenauftrag wait order;
• Anzeigenbeleg voucher copy;
• Anzeigenbelegung space buying (US coll.);
• Anzeigenblatt advertiser, advertising paper, newspaper having many advertisements, admag (US coll.), (Amtsblatt) gazette;
• Anzeigenblatt der Wirtschaft industrial advertiser;
• Anzeigenbüro advertising (advertisement, Br.) office. -
71 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
72 ansprechende Werbung
ansprechende Werbung f V&M appealing advertising, attractive advertising* * *f <V&M> appealing advertising, attractive advertising* * *ansprechende Werbung
appealing advertising, advertising appeal -
73 hacer un llamamiento a
(v.) = make + appeal to, interpellateEx. The national ethos is much more egalitarian than it was and more and more appeals can successfully be made to the argument of equality in political discussion.Ex. The writers examine how contemporary discourses of advertising interpellate individuals as subjects.* * *(v.) = make + appeal to, interpellateEx: The national ethos is much more egalitarian than it was and more and more appeals can successfully be made to the argument of equality in political discussion.
Ex: The writers examine how contemporary discourses of advertising interpellate individuals as subjects. -
74 menor de edad
minor* * *masculino y femenino minor* * *(n.) = underageEx. The appeal of alcohol to underage youth can be limited by reducing youth exposure to alcohol advertising and marketing.* * *masculino y femenino minor* * *(n.) = underageEx: The appeal of alcohol to underage youth can be limited by reducing youth exposure to alcohol advertising and marketing.
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75 обращение
1) General subject: accost, address, allocution, appeal, ban, behaviour, call, circuit (вокруг чего-л.), circulation, compellation (к кому-л.), conversion (в какую-либо веру), handling (кем-либо, чем-либо), man-handling (с инструментом, машиной), management, manhandling (с инструментом, машиной), manipulation, manners, proclamation, recurrence (за помощью и т.п.), reduction, reference, resort (за помощью), resort (за помощью и т.п.), reversion, tour, transacting (особенности обращения [чего-то] - specifics of transacting in [something]), transformation, treatment, usage, letter, inquiry, commencement address, request, vocative (грамматическое понятие: слово или группа слов, которыми называют того, к кому адресована речь)2) Geology: conversion (нефти)3) Medicine: visit to a doctor4) Church: confirmation5) Military: handing, handling (с чем-л.), treatment (с кем-либо)6) Engineering: access, addressing, conversion (превращение), deconvolution, handling (манипулирование), inversion, manipulation (манипулирование), mirror effect (видоэффект), picture reverse (видеоэффект), reversal (фотографическое), revolution (вращение вокруг другого тела), rotation (вращение вокруг своей оси), transformation (превращение)7) Construction: care8) Mathematics: appeal (to), appeal to, converse, inverse, inverse transform, inverse transformation, inverted transformation, use (of)9) Religion: invocation10) Law: application, approach, behavior, resort (к каким-л. средствам, за помощью и т. д.)11) Economy: currency, distribution12) Accounting: circularization, recourse (напр. за помощью)13) Insurance: claim14) Diplomatic term: (денежное) currency15) Metallurgy: handling (с чём-л.)16) Music: inversion (интервала, аккорда и т.п.)17) Polygraphy: (фотографическое) reversal18) Rhetoric: apostrophe19) TV: mirror effect (видеоэффект)20) Physiology: exchange22) Information technology: access (напр. к базе данных), degeneration, flipping (в графике), hit, referencing, resorting to24) Official expression: (к народу) state-of-the-nation speech (речь высокопоставленного чиновника, напр. послание президента Федеральному Собранию)25) Geophysics: inverse modeling, reconstruction26) Ecology: handling (с отходами)27) Advertising: message28) Mass media: appealing29) Business: title (г-н/г-жа Mr/Mrs/Ms и т.п.), trade (о товарах и услугах)30) SAP. form of address31) Investment: turnaround33) leg.N.P. address (as an oration or a spoken formal communication)34) Chemical weapons: handling (с боеприпасами, 0В)35) Makarov: access to (storage, a file, an item) (к памяти, массиву или сообщению в ЭВМ для поиска и вызова информации), appeal (to) (к), behaviour to, behaviour towards, calling, circulation (вращение), circulation (циркуляция, напр. в системе), deal, handling (со скотом), recourse (к помощи), reference to (storage, a file, an item) (к памяти, массиву или сообщению в ЭВМ для поиска и вызова информации), reversal (фото), reverse, revolution (вращение), rotating, rotation (вращение), transmutation, turnover36) Taboo: applying37) Microsoft: case -
76 апелляционная процедура
1) Advertising: appeal procedure2) Patents: procedure in appeal, procedure on appealУниверсальный русско-английский словарь > апелляционная процедура
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77 подавать жалобу
1) General subject: appeal, complain, go into court, inform, sue, go into court (иск), lodge a complaint against (на кого-л.), lodge a complaint (на обжалование), lodge a claim2) Law: go to the law, lay a complaint, libel, put into court (иск)3) Economy: file a complaint4) Advertising: go to law, lodge complaint, make complaint, prefer complaint5) Business: lodge, lodge a complaint, make a complaint6) Makarov: enter an appeal, file an appeal, file complaint, complain to (кому-л.), prefer a complaint against (на кого-л.) -
78 притягательность
1) American: zazzle (для противоположного пола)2) Economy: appeal (напр. магазина, товара), attractiveness, force of attraction (напр. одного района по сравнению с другим)3) Cinema: attention value, attention-getting capacity4) Advertising: attention-getting value, holding power (программы для аудитории), pulling power5) Business: appeal6) Psychoanalysis: appeal -
79 привабливість
жattractiveness, winsomeness, attraction, affinity, allure, allurement, appeal, grace, loveliness, lure, pull, relish, seductiveness -
80 réclame
m.advertisement. ( Latin American Spanish)* * *SM ó SF LAm advertisement* * *reclame masculino (AmL) commercial, advertisement* * *reclame masculino (AmL) commercial, advertisement* * *réclame, reclame( AmL)commercial, advertisement, advert ( BrE)mercadería de réclame loss leader* * *
Del verbo reclamar: ( conjugate reclamar)
reclamé es:
1ª persona singular (yo) pretérito indicativo
reclame es:
1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativo
Multiple Entries:
reclamar
réclame
reclamar ( conjugate reclamar) verbo transitivo
( con insistencia) to demand
verbo intransitivo
to complain;
réclame m or f (AmL) commercial, advertisement;
réclame publicitario advertising
reclamar
I verbo transitivo
1 (un derecho, una propiedad) to claim, demand
2 (requerir) to call: la empresa lo reclama en la sede central, the company have summoned him to the headquarters
Jur (a un testigo, inculpado) to summon
3 (exigir) este trabajo reclama nuestra paciencia, this work demands our patience
II verbo intransitivo
1 to complain, protest [contra, against]
2 Jur to appeal
' réclame' also found in these entries:
English:
advertise
* * *reclame nmAm advertisement* * *m L.Am.advertisement
См. также в других словарях:
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advertising appeal — The central theme or idea behind an advertising message. Essentially its purpose is to tell potential buyers what the product offers and why the product is or should be appealing to them. To be meaningful, the appeal must be distinctive and… … Big dictionary of business and management
advertising theme — An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the «most widely accepted card», while the theme of American Express card advertising… … Big dictionary of business and management