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21 запрет впредь до решения по апелляции
Advertising: injunction pending appealУниверсальный русско-английский словарь > запрет впредь до решения по апелляции
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22 игровой интерес
Advertising: game appeal -
23 косвенный довод
Advertising: claim by inference, nondirect appeal -
24 локализованный мотив
Advertising: localized appealУниверсальный русско-английский словарь > локализованный мотив
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25 малопопулярная программа
Advertising: low-appeal program, low-rated programУниверсальный русско-английский словарь > малопопулярная программа
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26 маркетинговый мотив
Advertising: marketing appealУниверсальный русско-английский словарь > маркетинговый мотив
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27 массовая притягательность
Advertising: mass appealУниверсальный русско-английский словарь > массовая притягательность
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28 моральный мотив
Advertising: moral appeal -
29 мотив активного отдыха
Advertising: recreational appealУниверсальный русско-английский словарь > мотив активного отдыха
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30 мотив здоровья
Advertising: health appeal -
31 мотив привлечения внимания
Advertising: attention-getting appealУниверсальный русско-английский словарь > мотив привлечения внимания
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32 мотив сексуальной привлекательности
Advertising: sex appealУниверсальный русско-английский словарь > мотив сексуальной привлекательности
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33 мотив страха
Advertising: fear appeal -
34 мотив текста
Advertising: copy appeal -
35 мотив, которому придан специфический местный характер
Advertising: localized appealУниверсальный русско-английский словарь > мотив, которому придан специфический местный характер
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36 мотивировка текста
Advertising: copy appealУниверсальный русско-английский словарь > мотивировка текста
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37 нравственный мотив
Advertising: moral appealУниверсальный русско-английский словарь > нравственный мотив
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38 обосновательный довод
Advertising: reason-why appealУниверсальный русско-английский словарь > обосновательный довод
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39 обыгрывание цены
Advertising: price appeal -
40 основная мотивировка
Advertising: basic appealУниверсальный русско-английский словарь > основная мотивировка
См. также в других словарях:
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Appeal to emotion — is a fallacy which uses the manipulation of the recipient s emotions, rather than valid logic, to win an argument. This kind of appeal to emotion is a type of red herring and encompasses several logical fallacies, including: * Appeal to… … Wikipedia
Appeal to motive — is a pattern of argument which consists in challenging a thesis by calling into question the motives of its proposer. It can be considered as a special case of the ad hominem circumstantial argument. As such, this type of argument may be a… … Wikipedia
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Appeal to authority — An appeal to authority or argument by authority is a type of argument in logic called a fallacy. It bases the truth value of an assertion on the authority, knowledge, expertise, or position of the person asserting it. It is also known as argument … Wikipedia
advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… … Universalium
Appeal-Democrat — Infobox Newspaper name = Appeal Democrat type = Daily newspaper format = Broadsheet foundation = 1860 (as the Marysville Appeal; see article) owners = Freedom Communications political = headquarters = Marysville, California, United States of… … Wikipedia
Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery … Wikipedia
appeal — 01. He has some mysterious [appeal] which seems to drive women crazy. 02. Going shopping doesn t really [appeal] to me; I d rather go for a walk in the park. 03. The supper wasn t very [appealing] looking, but it tasted delicious. 04. The… … Grammatical examples in English
advertising appeal — The central theme or idea behind an advertising message. Essentially its purpose is to tell potential buyers what the product offers and why the product is or should be appealing to them. To be meaningful, the appeal must be distinctive and… … Big dictionary of business and management
advertising theme — An advertising appeal used in several different advertisements to give continuity to an advertising campaign. For example, Visa credit cards are advertised as the «most widely accepted card», while the theme of American Express card advertising… … Big dictionary of business and management