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21 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
22 основные положения строительства, согласованные в контракте
Makarov: agreed-on general guidelinesУниверсальный русско-английский словарь > основные положения строительства, согласованные в контракте
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23 основные положения, согласованные в контракте
Construction: agreed-on general guidelinesУниверсальный русско-английский словарь > основные положения, согласованные в контракте
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24 determinar
v.1 to settle, to fix (fijar) (fecha, precio).2 to establish, to determine.determinar las causas de la muerte to establish o determine the cause of deathElla determinó el método She determined the method.Ella determina los límites She determines=demarcates the limits.El cajero determinó su crédito The cashier ascertained his credit.3 to cause, to bring about.aquello determinó su dimisión that caused him to resign4 to decide.determinar hacer algo to decide to do something5 to distinguish, to discern.no pude determinar quién era I couldn't make out who he was6 to determine to, to decide to.Ella determinó casarse She determined to get married.* * *1 (decidir) to resolve, decide, determine2 (señalar) to determine3 (fijar) to fix, set, appoint4 (estipular) to stipulate, specify5 (causar) to bring about, cause■ tales circunstancias determinaron la caída del Imperio such circumstances brought about the fall of the Empire6 (hacer decidir) to make decide, decide1 (decidirse) to make up one's mind, decide* * *verb1) to determine2) bring out•* * *1. VT1) (=establecer) to determinedeterminaron un precio tras largas negociaciones — after lengthy negotiations they determined o fixed a price
"precio por determinar" — "price to be agreed"
determinar el rumbo — (Aer, Náut) to set a course
el reglamento determina que... — the rule lays down o states that...
2) (=averiguar) [+ peso, volumen, causa] to determine; [+ daños] to assessla policía logró determinar la verdad del asunto — the police succeeded in determining the truth of the matter
3) (=motivar) to bring about, causeaquello determinó la caída del gobierno — that brought about o caused the fall of the government
4) (=decidir) to decide5) (Ling) to determine2.See:* * *verbo transitivo1) (establecer, precisar)a) ley/contrato to state; persona to determineb) ( por deducción) to establish, determinedeterminar las causas del accidente — to determine o establish what caused the accident
se ha determinado que... — it has been established that...
2) ( motivar) to cause, bring about3)determinar + inf — to decide o (frml) determine to + inf
b) ( hacer decidir)determinar a alguien a + inf — to make somebody decide to + inf, to decide o determine somebody to + inf (frml)
* * *= determine, establish, fix, work out, have + a say in.Ex. This assignment of intellectual responsibility is important, as we have seen earlier, since it determines the heading for the main entry.Ex. The intention is to establish a general framework, and then to give exceptions or further explanation and examples for each area in turn.Ex. One of the functions which I have not specified is that the underlying ideology represented by the AACR aims first at fixing a location for an author and then for a work.Ex. The details of how the assignment of numbers by authorized agencies would be controlled have yet to be worked out.Ex. Native Americans are determined not only to remain in control of their art but also to have a say in how it is interpreted.----* determinar el futuro = shape + the future.* sin determinar = undefined.* volver a determinar = respecify.* * *verbo transitivo1) (establecer, precisar)a) ley/contrato to state; persona to determineb) ( por deducción) to establish, determinedeterminar las causas del accidente — to determine o establish what caused the accident
se ha determinado que... — it has been established that...
2) ( motivar) to cause, bring about3)determinar + inf — to decide o (frml) determine to + inf
b) ( hacer decidir)determinar a alguien a + inf — to make somebody decide to + inf, to decide o determine somebody to + inf (frml)
* * *= determine, establish, fix, work out, have + a say in.Ex: This assignment of intellectual responsibility is important, as we have seen earlier, since it determines the heading for the main entry.
Ex: The intention is to establish a general framework, and then to give exceptions or further explanation and examples for each area in turn.Ex: One of the functions which I have not specified is that the underlying ideology represented by the AACR aims first at fixing a location for an author and then for a work.Ex: The details of how the assignment of numbers by authorized agencies would be controlled have yet to be worked out.Ex: Native Americans are determined not only to remain in control of their art but also to have a say in how it is interpreted.* determinar el futuro = shape + the future.* sin determinar = undefined.* volver a determinar = respecify.* * *determinar [A1 ]vtA (establecer, precisar)1 «ley/contrato» to state; «persona» to determineaún no han determinado las pautas a seguir the guidelines still haven't been determined o laid down2 (por deducción) to establish, determinedeterminar las causas del accidente to determine o establish what caused the accidentde estos datos se puede determinar el costo the cost can be worked out o determined from this informationse ha determinado que … it has been established that …B (motivar) to cause, bring aboutlas circunstancias que determinaron la caída del imperio the circumstances which brought about o caused the fall of the empireha determinado un desplazamiento hacia las afueras it has led many people to move o has led to many people moving to the outskirtsCdeterminaron tomar medidas al respecto they decided o determined to take measures to deal with it2 (hacer decidir) determinar a algn A + INF to make sb decide to + INF, to decide o determine sb to + INF ( frml)la oposición de sus padres lo determinó a hacerlo his parents' opposition made him decide to do it, his parents' opposition decided o determined him to do itto decidedebes determinarte por una u otra opción you must decide o make up your mind one way or the other* * *
determinar ( conjugate determinar) verbo transitivo
1 (establecer, precisar)
[ persona] to determine
2 ( motivar) to cause, bring about
determinar verbo transitivo
1 (concretar, especificar) to fix, set
2 (tomar una decisión) to decide on
3 (averigurar, aclarar) las causas del secuestro están por determinar, the motives for the kidnapping are still unknown
4 (condicionar) to determine
5 (causar) to bring about
' determinar' also found in these entries:
Spanish:
condicionar
- pesar
- precisar
- repetida
- repetido
- establecer
- navegar
English:
determine
- pin down
- shape
- test case
- trace back
- date
- decide
- diagnose
- govern
- means
- plot
* * *♦ vt1. [fijar] [fecha, precio] to settle on, to fix;[lugar] to decide;se casarán en fecha aún sin o [m5] por determinar they will marry on a date that has yet to be decided o fixed;reuniones para determinar los términos del acuerdo meetings to settle the terms of the agreement;según determina la ley,… as stipulated by law,…;la normativa de tráfico determina que… traffic regulations state that…2. [averiguar] to establish, to determine;determinar las causas de la muerte to determine o establish the cause of death;el lugar exacto del accidente es difícil de determinar it is difficult to determine o establish the exact spot where the accident occurred;determinaron que el accidente se debió a un error humano they established that the accident was the result of human error3. [motivar] to cause, to bring about;protestas generalizadas determinaron su dimisión widespread protests caused him to resign;aquello determinó su decisión that led to his decision4. [decidir] to decide;determinar hacer algo to decide to do sth;la tormenta lo determinó a salir antes the storm made him decide to leave early5. [distinguir] to distinguish, to discern;no pude determinar quién era I couldn't make out who he was6. Der to settle, to decide;el juez determinó su ingreso en prisión the judge ordered that he be sent to prison* * *v/t1 ( establecer) determine2:eso me determinó a llamarlo that made me decide to call him* * *determinar vt1) : to determine2) : to cause, to bring about* * *determinar vb2. (decidir) to decide3. (averiguar) to determine -
25 set
set [set](verb: preterite, past participle set)1. nouna. [of oars, keys, golf clubs, spanners] jeu m ; [of chairs, saucepans, weights] série f ; [of clothes] ensemble m ; [of dishes, plates] service m• you can't buy them separately, they're a set vous ne pouvez pas les acheter séparément ils forment un lotd. ( = group of people) bande f2. adjectivea. ( = unchanging) [price, time, purpose] fixe ; [smile, jaw] figé ; [idea] (bien) arrêté ; [lunch] à prix fixeb. ( = prearranged) [time, date] fixé ; [book, subject] au programmec. ( = determined)d. ( = ready) prêt• on your marks, get set, go! à vos marques, prêts, partez !• to be all set to do sth être prêt à or pour faire qcha. ( = put) [+ object] placer• his stories, set in the Paris of 1890,... ses histoires, situées dans le Paris de 1890,...b. ( = adjust) régler ; [+ alarm] mettre• have you set the alarm clock? est-ce que tu as mis le réveil ?c. [+ arm, leg] plâtrerd. [+ date, deadline, limit] fixere. [+ task, subject] donner ; [+ exam, test] choisir les questions de ; [+ texts] mettre au programmef. ( = cause to be, do, begin) to set sth going mettre qch en marche• to set o.s. to do sth entreprendre de faire qcha. [sun, moon] se coucherb. [broken bone, limb] se ressouder ; [jelly, jam, concrete] prendrec. ( = start)5. compoundsa. ( = begin) se mettre àb. ( = attack) attaquera. [+ argument, fact] opposerb. [+ person] monter contre[+ person] distinguera. ( = keep) mettre de côtéb. [+ objection] ignorer ; [+ differences] oubliera. [+ development, progress, clock] retarder• the disaster set back the project by ten years le désastre a retardé de dix ans la réalisation du projetb. ( = cost) (inf) it set me back £1000 ça m'a coûté 1 000 livresa. ( = put down) [+ object] poserb. ( = record) noter ; [+ rules, guidelines] établir= set off[+ idea, plan, opinion] exposer[complications, difficulties] survenir( = leave) se mettre en routeb. ( = enhance) mettre en valeura. attaquerb. ( = order to attack) he set his dogs on us il a lâché ses chiens sur nous► set outb. ( = attempt) he set out to explain why it had happened il a essayé d'expliquer pourquoi cela s'était produit► set up( = start business) s'établira. ( = place in position) mettre en placeb. [+ organization] fonder ; [+ business, company, fund] créer ; [+ system, procedure] mettre en place ; [+ meeting] organiserd. ( = strengthen) [food, drink] mettre d'attaquef. ( = falsely incriminate) (inf) monter un coup contre* * *[set] 1.1) ( collection) (of keys, spanners, screwdrivers) jeu m; (of golf clubs, stamps, coins, chairs) série f; ( of cutlery) service m; ( of encyclopedias) collection f; fig (of data, rules, instructions, tests) série fthey're sold in sets of 10 — ils sont vendus par lots mpl de 10
a set of fingerprints — des empreintes fpl digitales
a set of traffic lights — des feux mpl (de signalisation)
2) (kit, game)3) ( pair)my top/bottom set — ( of false teeth) la partie supérieure/inférieure de mon dentier
5) ( television) poste mthe smart ou fashionable set — les gens mpl à la mode
7) ( scenery) Theatre décor m; Cinema, Television plateau m8) Mathematics ensemble m9) GB School (class, group) groupe m10) ( hair-do) mise f en plis2.1) ( fixed) (épith) [procedure, rule, task] bien déterminé; [time, price] fixe; [menu] à prix fixe; [formula] toute faite; [idea] arrêtéset phrase — expression f consacrée
set expression — locution f figée
to be set in one's ideas ou opinions — avoir des idées bien arrêtées
2) ( stiff) [expression, smile] figé3) School, University ( prescribed)5) ( determined)to be (dead) set against something/doing — être tout à fait contre quelque chose/l'idée de faire
to be set on something/on doing — tenir absolument à quelque chose/à faire
6) ( firm) [jam, honey] épais/épaisse; [cement] dur; [yoghurt] ferme3.1) (place, position) placer [object]; monter [gem]to set something before somebody — lit placer quelque chose devant quelqu'un; fig présenter quelque chose à quelqu'un
to set something straight — lit ( align) remettre quelque chose droit [painting]; fig ( tidy) remettre de l'ordre dans quelque chose
to set matters ou the record straight — fig mettre les choses au point
2) ( prepare) mettre [table]; tendre [trap]to set the stage ou scene for something — fig préparer le lieu de quelque chose
to set one's mark ou stamp on something — laisser sa marque sur quelque chose
3) (affix, establish) fixer [date, deadline, place, price, target]; lancer [fashion, trend]; donner [tone]; établir [precedent, record]to set a good/bad example to somebody — montrer le bon/mauvais exemple à quelqu'un
4) ( adjust) mettre [quelque chose] à l'heure [clock]; mettre [alarm clock, burglar alarm, timer]; programmer [magnétoscope]to set the oven to 180° — mettre le four sur 180°
I set the heating to come on at 6 am — j'ai réglé le chauffage pour qu'il se mette en route à six heures
5) ( start)to set something going — mettre quelque chose en marche [machine]
to set somebody laughing/thinking — faire rire/réfléchir quelqu'un
6) (impose, prescribe) [teacher] donner [homework, essay]; poser [problem]; créer [crossword puzzle]7) Cinema, Literature, Theatre, Television situerto set a book in 1960/New York — situer un roman en 1960/à New York
8) Music9) ( in printing) composer [text, type] (in en)10) Medicine immobiliser [broken bone]11) ( style)12) ( cause to harden) faire prendre [jam, concrete]4.1) [sun] se coucher2) [jam, concrete] prendre; [glue] sécher3) Medicine [fracture] se ressouder•Phrasal Verbs:- set back- set by- set down- set in- set off- set on- set out- set to- set up- set upon••to be well set-up — (colloq) ( financially) avoir les moyens (colloq)
to make a (dead) set at somebody — (colloq) GB se lancer à la tête de quelqu'un (colloq)
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