-
101 наличный
1) General subject: actual, actuals, available, cash, existent, extant, forthcoming, hand, in hand, on hand, present, spot, ready, spot cash2) Biology: existential3) American: down4) Engineering: disposable5) Construction: apparent6) Mathematics: at hand7) Diplomatic term: net cash8) Metallurgy: effective10) Logistics: unallocated -
102 объявление
1) General subject: ad, advert, advertisement, annonce, announcement, declaration (войны и т. п.), enunciation, handbill, insertion (в газете), intimation, notice, notification, placard, poop-sheet, poster, proclamation, promo, pronouncement, pronouncing, sticker (расклеиваемое на улице), ticket (о сдаче внаём), spread (длиной в несколько газетных столбцов), announce2) Colloquial: (сокр. от advertisement) ad, advert (сокр. от advertisement), spot announcement (по радио между обычными передачами), throwaway3) Military: announcing, proclamation (военного командования)4) Engineering: flier (на одну газетную полосу), statement5) History: ban (органов власти)6) Cards: bidding (ставок), make (козыря и игры)7) Religion: proclaiming8) Law: adjudgement (в судебном порядке), adjudgment (в судебном порядке), adjudication (в судебном порядке), adjudicature (в судебном порядке), disclosure, predication, sign9) Accounting: circular10) Architecture: advertising11) Diplomatic term: bill12) Cinema: card13) Polygraphy: advance sheet, dodger14) Jargon: big noise, poop sheet15) Information technology: declaration (в тексте УП), flyer, post16) Sublime: annunciation17) Food industry: branding18) Advertising: ads, adt., adv., advt., lead-in (о передаче программы)19) Programming: declaration (конструкция в C++, которая вводит в программу одно или несколько имен)20) Automation: manifestation21) Makarov: announcement (по радио или телевидению), introduction, manifest -
103 покупка за наличные
1) General subject: cash purchase2) Economy: purchase for cash, ready-money inspection, ready-money purchase, spot buying (с немедленной поставкой)3) Advertising: cash buying4) Business: spot purchase5) Makarov: cash purchase (деньги), purchase for cash (деньги)Универсальный русско-английский словарь > покупка за наличные
-
104 пункт
1) General subject: CL, article, bunch, clause, frontier, item, look-out, node, outstation, paragraph, point, station, sub-Clause, subdivision, subsection, term, wisp2) Geology: location4) Naval: object5) American: post paper6) Military: building, central, communications processing center, depot, facility, house, medical aid post, place, (пост) post, room, (станция) station, watering spot7) Engineering: claim (патентной формулы), entry, item (отдельное положение), office (связи), paper point (единица измерения толщины бумаги), spot9) Construction: spec (технических условий), specification (технических условий)12) Law: bullet (http://dictionary.reference.com/browse/bullet+point), clause in contract, count (искового заявления или обвинительного заключения), item on the agenda13) Economy: paragraph (в документе)14) Accounting: point (единица измерения котировки курсов ценных бумаг или товаров)15) Finances: tick (изменение цены инструмента на какую-либо величину)16) Stock Exchange: (на рынке Форекс) pip (point in persentage) (термин форекс)17) Forestry: point (при измерениях толщины бумаги соответствует 0,001" = 0,025 мм; при определении сопротивления бумаги продавливанию -1 фунту на 1 квадратный дюйм -0,0731 кг/кв. см.)18) Polygraphy: Didot point19) Information technology: option, punch tape, punched tape, station (абонентский), stn (абонентский), typesetting point20) Oil: post21) Banking: notch, point (единица измерения котировки курсов ценных бумаг)23) Advertising: pt24) Patents: paragraph (фрагмент текста), point (биржевой термин; единица измерения длины в полиграфии)25) Business: centre, (договорного документа) verse26) Publishing: point (мера измерения полиграфических величин: кегля, интерлиньяжа, отступа и пр. Один пункт равен 1/72 части дюйма. Таким образом, кегль 72 пункта означает шрифт высотой в один дюйм)27) Sakhalin energy glossary: section (пункт статьи документа)28) American English: center30) Robots: clause (контракта)31) Sakhalin R: section (статьи документа)32) Cables: clause (договорного документа), item (раздел документа), office (место), paragraph (раздел документа), point (место)34) Makarov: French point (единица измерения в типографской системе мер, равная 0,376 мм), article (договора), entry (списка, таблицы), item (отдельное положение контракта, документа и т.п.), particle, point (единица измерения в типографской системе мер), point (т. игр) -
105 расследование на месте
1) Military: on site investigation2) Advertising: on-the-spot investigation3) Security: on-the-spot investigation (происшествия)Универсальный русско-английский словарь > расследование на месте
-
106 рекламная нагрузка
1) Cinema: commercial load, spot load2) Advertising: advertising weightУниверсальный русско-английский словарь > рекламная нагрузка
-
107 больной вопрос
1) General subject: pricky problem, sore point, sore subject, vexed question, pressing issue, hot button, sore spot2) Politics: a touchy subject3) Advertising: painful problem4) Mass media: controversial question, hot-button issue (англ. термин взят из репортажа TechNewsWorld, ECT News Network, USA)5) Set phrase: a sore point6) Makarov: prickly problem -
108 быть в центре внимания
1) General subject: be in the high light, be in the highlight, be in the limelight, be in the spotlight, to be in( to hit) the highlight, to be in the picture, to be in the spotlight, take centre stage, to be a prime focus, steal the show, be the center of attention2) Mathematics: be at the center of attention, be of supreme concern (to), be the focus of attention3) Diplomatic term: be a focus of attention, be in the spot, hit the highlight4) Politics: share spotlight5) Graphic expression: be the life of the party6) Advertising: be in the news7) Makarov: be in the pictureУниверсальный русско-английский словарь > быть в центре внимания
-
109 выпуск новостей
1) General subject: newscast (Veteran anchorman Tony Parsons does his final local newscast for the station at 6 p.m.)2) Cinema: news edition, news spot3) Advertising: news broadcast -
110 должность
1) General subject: appointment, berth, canonry, function, incumbency, irregular, office, place, posish, post, post paper, situation, capacity, employment, occupation, position, seat, position held (в формах), Functional title, dignity3) Obsolete: room4) Military: assignment, duty assignment, duty position, hat, hatch, personnel position, position, spot5) Religion: cardinalate (The office, rank, or dignity of a cardinal), office of priest6) Law: job, official capacity7) Economy: duty8) Accounting: work9) Information technology: title10) Advertising: job position, job title, occupational title11) Business: rank12) Psychoanalysis: position13) Marketology: job role -
111 затишье
1) General subject: calm, lull, nook, quiet spot, shelter, slack (в торговле), standstill, truce, quiet conditions2) Colloquial: dry spell (например, затишье в личной жизни, т.е. когда длительное время нет отношений.)3) Military: hush, inactive situation (а боевых действиях), inactivity (в боевых действиях), nonshooting situation, stagnancy (в боевых действиях), stagnation (в боевых действиях)4) Accounting: quiet conditions (напр. на рынке)5) Advertising: hiatus, slack period6) Makarov: halcyon days, lucid interval, pause of the wind, the pause of the wind, wind bull -
112 кстати
1) General subject: appositely, apropos, as well, at a good hour, besides, by the by, by the bye, by the way, fitty, in season, in the nick of time, incidentally, opportune, passingly, pat, talking of, that reminds me (Я вчера купила хорошие туфли.-Кстати о птичках. Сейчас в универмаге распродажа.-I bought some nice shoes yesterday.-Oh, that reminds me-the department store is having a sale.; кстати, кстати сказать by the way, incidentally), to the point, to the purpose, too, incidently, that reminds me, in fact2) Mathematics: a propos, at the same time3) Religion: featly4) Jargon: johny on the spot5) Advertising: the purpose6) Business: by way7) Network technologies: BTW8) Internet: SOW9) Phraseological unit: come to think of it (By the way.) -
113 кстати
1) General subject: appositely, apropos, as well, at a good hour, besides, by the by, by the bye, by the way, fitty, in season, in the nick of time, incidentally, opportune, passingly, pat, talking of, that reminds me (Я вчера купила хорошие туфли.-Кстати о птичках. Сейчас в универмаге распродажа.-I bought some nice shoes yesterday.-Oh, that reminds me-the department store is having a sale.; кстати, кстати сказать by the way, incidentally), to the point, to the purpose, too, incidently, that reminds me, in fact2) Mathematics: a propos, at the same time3) Religion: featly4) Jargon: johny on the spot5) Advertising: the purpose6) Business: by way7) Network technologies: BTW8) Internet: SOW9) Phraseological unit: come to think of it (By the way.) -
114 малый прожектор
-
115 мгновенное воспроизведение
1) Military: instant replay (информации)2) Advertising: on-the-spot playbackУниверсальный русско-английский словарь > мгновенное воспроизведение
-
116 место
1) General subject: PL, bench (в парламенте), berth, boot (to be in somebody's boots - быть на чьём-либо месте, в чьей-либо шкуре), cast (в телеге, повозке), corrigendum, digging, elbow room, elbow-room, hunting field, joint, kneeroom, local (действия), locus, office, package (багажа), passage (из книги и т. п.), place, point, poolside, position, post, quarter, reservation, room, saluting point, seat (в театре, на стадионе и т. п.), seating room (для сидения), shop around, site (происшествия и т.п.), sitting room, situation, space (в поезде, самолёте и т. п.), spot, stand, station, stead, (в сложных словах с греч. корнями) top-, (в сложных словах имеет значение) topo (с греч. корнями), appointment, groove2) Aviation: fix6) American: accommodations (в поезде, на пароходе), diggings, roomage, where (происшествия)7) Sports: placement (в соревновании)8) Military: site, station (по боевому расчёту)9) Engineering: accommodation (в поезде, на пароходе), habitat, locality, (в автобусе, в зале заседания) room (...часто употребляется французами), shipping item10) Bookish: lieu11) Agriculture: spacing12) Religion: lieu (Archaic for "place", "stead"), locus (Latin for "place")16) Australian slang: possie17) Architecture: job (работы), locale (действия), seat (в театре, в зале и т.п.), situation (расположения)18) Diplomatic term: scale, scene (события, происшествия и т.п.), seat (в правлении и т.п.)19) Cinema: slot20) Jargon: layout23) Advertising: scene (события), slot (в программе)24) Patents: focus25) Business: rank27) Oil&Gas technology PLC29) Automation: site (установки, сооружения)30) Makarov: article of luggage (багаж), rank (в ряду), seat (для сидения), the where31) SAP.fin. seat (ВЕАС) -
117 место для рекламы
1) Engineering: publicity spot (в печатном издании)2) Business: advertising space3) Microsoft: ad space -
118 место неисправности
1) Engineering: problem area2) Advertising: trouble spotУниверсальный русско-английский словарь > место неисправности
-
119 направленное освещение
1) Medicine: directed illumination2) Engineering: accent light, accent lighting, directional lighting3) Construction: localized lighting4) Architecture: spot lighting (напр. на кар тину)5) Polygraphy: parallel light6) Information technology: directional light7) Cartography: collimated light8) Advertising: concentrated lightУниверсальный русско-английский словарь > направленное освещение
-
120 непропечатка
1) Computers: weak impression of typing2) Engineering: void3) Polygraphy: dot skip, low area, low area (на оттиске), missing type, speckle (растровых точек), speckles, starlighting4) Information technology: image break, speckle, void (недостаточно окрашенный участок изображения знака), weak impression of typing (знаков)5) Advertising: blind spot, friar6) Makarov: break-up (изображения)
См. также в других словарях:
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
spot advertisement — advertising ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television… … Financial and business terms
spot advertising — ➔ advertising * * * spot advertising UK US noun [U] MARKETING, COMMUNICATIONS ► advertising on television or radio: »The spot advertising agreement is worth around €200m … Financial and business terms
advertising, television and video — Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… … Encyclopedia of contemporary British culture
Spot Runner — is an American Internet based advertising agency based in Los Angeles, Calif., that allows advertisers to produce, media plan and media buy all through its website. The company was co founded by serial entrepreneurs, Nick Grouf and David Waxman,… … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
spot advertising — noun Advertising by means of brief items, usu in dramatized form, on television or radio • • • Main Entry: ↑spot … Useful english dictionary
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Spot reduction — is the reduction of fat from a specific area of the body. It is a common misconception (the spot reduction myth) that it is possible to achieve spot reduction through exercise of specific muscles in the desired area, such as excercising the… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia