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1 advertising letter
рекл. рекламное письмо (письма с рекламой товара или услуги, рассылаемые на почтовые или электронные адреса как по запросу адресата, так и в форме спама)See: -
2 advertising letter
Реклама: рекламное письмо -
3 advertising letter
English-russian dctionary of contemporary Economics > advertising letter
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4 advertising letter
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5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 advertising literature
1) рекл., потр. рекламная литература (рекламные издания, рекламные проспекты, каталоги, брошюры)See:sales literature, consumer brochure, advertising brochure, advertising catalogue, advertising circular, advertising folder, advertising handbill, advertising leaflet, sales leaflet, consumer magazine 2), advertising material, freesheet, handout, advertising letter, advertising magazine 1), advertising shopper2) рекл. литература по рекламе ( книги или учебники о рекламе)See:* * *Англо-русский экономический словарь > advertising literature
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7 letter
1. n
- accompanying letter
- acknowledgement letter
- advertising letter
- airmail letter
- allocation letter
- allotment letter
- bank letter
- base rate change letter
- bid letter
- business letter
- call letter
- cash letter
- circular letter
- cold comfort letter
- collect letter
- collection letter
- commercial letter
- confidentiality letter
- confirmation letter
- confirming letter
- congratulatory letter
- cover letter
- covering letter
- dead letter
- declaration letter
- draft letter
- dun letter
- dunning letter
- encashment letter
- express letter
- fixing letter
- follow-up letter
- guarantee letter
- indemnity letter
- information letter
- ingoing letter
- inquiry letter
- instructive letter
- insured letter
- in-town letter
- invitation letter
- loan commitment letter
- market letter
- money letter
- official letter
- operational letter
- order letter
- ordinary letter
- original letter
- outgoing letter
- paid letter
- patent letter
- personal letter
- prepaid letter
- registered letter
- request letter
- resignation letter
- rights letter
- sales letter
- solicitor's letter
- special delivery letter
- testamentary letter
- transmittal letter
- unpaid letter
- unstamped letter
- letter of advice
- letter of allotment
- letter of apology
- letter of attorney
- letter of authority
- letter of authorization
- letter of collection
- letter of commitment
- letter of condolence
- letter of confirmation
- letter of congratulation
- letter of consignment
- letter of deposit
- letter of encashment
- letter of engagement
- letters of exchange
- letter of guarantee
- letter of hypothecation
- letter of identification
- letter of indemnity
- letter of indent
- letter of inquiry
- letter of instruction
- letter of intent
- letter of introduction
- letter of lien
- letter of notification
- letter of recommendation
- letter of reference
- letter of reminder
- letter of renunciation
- letter of reply
- letter of representation
- letter of response
- letter of thanks
- letter of transmittal
- letter of trust
- letter of understanding
- by registered letter
- letter chargeable on delivery
- letter to be called for
- acknowledge receipt of a letter
- address a letter
- confirm a letter
- deliver a letter at the address
- dispatch a letter
- draft a letter
- exchange letters
- forward a letter
- frank a letter
- hand in a letter
- mail a letter
- post a letter
- send a letter
- sign a letter
- violate the letter of law2. v2) надписыватьEnglish-russian dctionary of contemporary Economics > letter
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8 letter
1. сущ.1) общ. письмо, послание; документto send a letter — отправить, послать письмо
See:acceptance letter, advertising letter, advisory letter, allotment letter, engagement letter, application letter, attorney's letter, audit letter, bed-bug letter, chain letter, circular letter, collection letter, comfort letter, consent letter, cover letter, deficiency letter, follow-up letter, highly confident letter, investment letter, letter of appointment, letter of awareness, letter of credit, letter of demand, letter of dismissal, letter of indemnity, letter of intent, letter of licence, letter of recommendation, letter of reference, letter of reminder, letter of renunciation, management letter, no-action letter, representation letter, rights letter, sales letter, Shipper's Letter of Instructions, letterhead2) общ. букваcapital [large, upper-case\] letter — прописная [заглавная, большая\] буква
lower-case [small\] letter — строчная [маленькая\] буква
See:3) общ. прямой и строгий смысл, буква (чего-л.)2. гл.to the letter — буквально, точно
общ. помечать буквами
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письмо; документ; уведомление.* * *. . Словарь экономических терминов . -
9 letter
1) буква, шифр завода-изготовителя2) письмо3) надписывать ( чертёж)•- letter of authority - letter of confirmation - letter of credit - letter of deposit - letter of intent - advertising letter - bank letter - business letter - complaint letter - cover letter - draft letter - fixing letter - instructive letter - official letter -
10 letter
1. буква, литера2. вытисненное название; вытиснять буквы или название3. формат бумаги 25,4?40,6 смletter size — формат,4Х40,6 см
4. письмоaccented letter — буква со знаком ударения; акцентированная буква
bad letter — плохо отпечатанная буква, дефектная буква
bastard letter — «чужая» буква; «чужой» знак; буква или знак другой гарнитуры
5. гротесковый шрифт; рубленый шрифт, шрифт без засечекanonymous letter — письмо без подписи; анонимка
white letter — антиква, прямой латинский шрифт
6. печатная буква7. деревянный шрифтbuilt-up letter — буква, нарисованная контуром с последующей заливкой
commercial letter — формат писчей бумаги 27,9?43,1 см, сфальцованной до 12,7?20,3 см
decorated letter — буква с орнаментом, буква фигурного шрифта
8. крупные вырезные литеры9. выделительный шрифт10. лигатура11. формат бумаги 40,6?50,8 см12. врезанный в текст инициалnewsy letter — письмо, в котором изложены все новости
13. буква с нижним выносным элементомglue-on display letters — буквы с клеевым слоем, используемые при изготовлении крупных надписей
lowercase letter — строчная буква; знак нижнего регистра
letter of the law — буква, формальный смысл закона
14. начальная буква15. инициалitalic letter — курсивная буква; курсивный шрифт
kerned letter — буква с выносным элементом, выступающим за пределы кегля
personalized form letter — стандартное письмо-реклама, печатаемое с фамилией адресата
16. графема буквы17. буква узкого шрифта с очень тонкими штрихами18. прописная буква19. титульный шрифтtwo line letter — прописная буква, помещающаяся на двух строках
20. латинский шрифт21. прямой шрифт22. антиква -
11 letter advertising
Экономика: световая реклама (бегущими буквами) -
12 sales letter
марк. рекламное письмо* (письмо, рассылаемое потенциальным покупателям с целью ознакомить с определенными видами продукции)See:
* * *
рекламное письмо: маркетинговое письмо, рассылаемое потенциальным покупателям с целью познакомить с определенными видами продукции.* * * -
13 outdoor advertising
рекл. наружная [уличная\] реклама (рекламные средства в виде плакатов, стендов, световых табло на зданиях, улицах и обочинах дороги)Syn:Ant:Outdoor Advertising Association of America, Outdoor Advertising Association of Great Britain, Outdoor Advertising Council, plant operator, transit advertising, banner 4), billboard, multiple facing, channel letter signs, double-faced sign, roof bulletin, poster plant, 24-sheet poster, angled poster, poster advertising, outdoor display, three-sheet poster, out-of-home audience, rain-lap, flap panelSee:Outdoor Advertising Association of America, Outdoor Advertising Association of Great Britain, Outdoor Advertising Council, plant operator, transit advertising, banner 4), billboard, multiple facing, channel letter signs, double-faced sign, roof bulletin, poster plant, 24-sheet poster, angled poster, poster advertising, outdoor display, three-sheet poster, out-of-home audience, rain-lap, flap panel* * ** * *средство распространения рекламы, которое доносит рекламные сообщения до сознания аудитории при помощи отпечатанных типографским способом плакатов, рисованных щитов и световых табло, установленных в местах наиболее оживленного уличного движения -
14 channel letter signs
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15 illuminated advertising
1) Общая лексика: (letter) световая реклама (бегущими буквами)2) Экономика: световая реклама, световая реклама бегущими буквамиУниверсальный англо-русский словарь > illuminated advertising
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16 illuminated (letter) advertising
Общая лексика: световая реклама (бегущими буквами)Универсальный англо-русский словарь > illuminated (letter) advertising
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17 illuminated letter advertising
Экономика: световая реклама, световая реклама бегущими буквамиУниверсальный англо-русский словарь > illuminated letter advertising
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18 spam
сущ.1) пат., амер. "Спэм" (товарный знак мясной гастрономии производства компании "Хормел"; мясные консервы с этим товарным знаком появились в 1937 г.; название является комбинацией слов SPices (специи) + hAM (ветчина))2) рекл. спам, спэмб) (рекламное сообщение, рассылаемое без согласия получателя по электронной почте в личные почтовые ящики или телеконференции)See: -
19 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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20 circular
сущ.1) упр. циркуляр, циркулярное письмо (документ, рассылаемый подведомственным учреждениям, подчиненным должностным лицам и т. п.)Syn:See:2) рекл. рекламная листовка, рекламный проспект (напечатанное на листе бумаги рекламное сообщение; рассылается по почте, разносится по адресам или раздается в руки прохожим)Syn:leaflet 1), flier, handbill, sales leaflet, advertising handbill, advertising leaflet, advertising circular, circ, handout, throwaway 2)See:* * *. . Словарь экономических терминов .* * *недорогая форма прямой рекламы; распространяется по почте или с посыльным
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