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1 advertisement performance
Англо-русский экономический словарь > advertisement performance
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2 advertisement performance
Универсальный англо-русский словарь > advertisement performance
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3 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
4 performance
сущ.1) общ. исполнение, выполнение; деятельность, работаquality of performance, performance quality — качество исполнения [работы\]
course of performance — ход выполнения (чего-л.)
date [time\] of performance — дата [время\] выполнения, срок исполнения
See:performance standard, actual product performance, break-even performance, export performance requirement, performance letter of credit, performance plan2) общ. игра, исполнение; выступление; представление (литературное, театральное, музыкальное)public performance — публичное исполнение [выступление\]
3)а) эк. результат(ивность), производительность, эффективность ( характеристика степени эффективности использования ресурсов)company [enterprise, bank\] performance — результат(ивность) деятельности фирмы [предприятия, банка\]
performance potential — потенциал производительности [эффективности\]
Syn:See:advertisement performance, advertising performance, financial performance, job performance, manager's performance, standard performance, performance indicator, performance measurement, performance standard, abnormal performance index, high performance product, performance-based incentive plan, pay-for-performance, Uniform Bank Performance Report, balanced scorecardб) тех. технические характеристики, эксплуатационные качества; коэффициент полезного действия (машин, оборудования и т. п.)See:4) фин. динамика (курса) (поведение курса ценной бумаги на рынке на протяжении определенного периода, напр., сравнительная доходность взаимного фонда на протяжении 1, 5 и 10 лет)See:security 4)
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характеристика работы; результат, итог; исполнение, выполнение: 1) поведение (изменение) курса ценной бумаги на рынке за определенный период (напр., сравнительная доходность взаимного фонда на протяжении 1, 5 и 10 лет); см. past performance; 2) результаты деятельности компании (в т. ч. взаимного инвестиционного фонда) за определенный период.* * *Показатель деятельности. Степень эффективности деятельности. Производительность.. . Словарь терминов по риск-медеджменту .* * *выполнение; работаисполнение (договора); функционирование (рынка) -
5 advertising performance
рекл. действенность [эффективность, результативность\] рекламы (показатель воздействия рекламы на рост объема продаж, повышение узнаваемости марки или улучшение иного целевого показателя; чаще всего измеряется как отношение финансового результата, полученного от рекламы, к затраченным средствам)Syn:advertising effect, advertising effectiveness, advertising efficiency, advertising productivity, productivity of advertisingSee:Англо-русский экономический словарь > advertising performance
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6 place
1. noun1) Ort, der; (spot) Stelle, die; Platz, derI left it in a safe place — ich habe es an einem sicheren Ort gelassen
it was still in the same place — es war noch an derselben Stelle od. am selben Platz
a place in the queue — ein Platz in der Schlange
all over the place — überall; (coll.): (in a mess) ganz durcheinander (ugs.)
find a place in something — (be included) in etwas (Akk.) eingehen; see also academic.ru/73191/take">take 1. 4)
put somebody in his place — jemanden in seine Schranken weisen
know one's place — wissen, was sich für einen gehört
it's not my place to do that — es kommt mir nicht zu, das zu tun
3) (building or area for specific purpose)a [good] place to park/to stop — ein [guter] Platz zum Parken/eine [gute] Stelle zum Halten
do you know a good/cheap place to eat? — weißt du, wo man gut/billig essen kann?
place of residence — Wohnort, der
place of work — Arbeitsplatz, der; Arbeitsstätte, die
place of worship — Andachtsort, der
Paris/Italy is a great place — Paris ist eine tolle Stadt/Italien ist ein tolles Land (ugs.)
place of birth — Geburtsort, der
go places — (coll.) herumkommen (ugs.); (fig.) es [im Leben] zu was bringen (ugs.)
she is at his/John's place — sie ist bei ihm/John
[shall we go to] your place or mine? — [gehen wir] zu dir oder zu mir?
6) (seat etc.) [Sitz]platz, derchange places [with somebody] — [mit jemandem] die Plätze tauschen; (fig.) [mit jemandem] tauschen
lay a/another place — ein/noch ein Gedeck auflegen
lose one's place — die Seite verschlagen od. verblättern; (on page) nicht mehr wissen, an welcher Stelle man ist
why didn't you say so in the first place? — warum hast du das nicht gleich gesagt?
in the first/second/third etc. place — erstens/zweitens/drittens usw.
9) (proper place) Platz, dereverything fell into place — (fig.) alles wurde klar
into place — fest[nageln, -schrauben, -kleben]
out of place — nicht am richtigen Platz; (several things) in Unordnung; (fig.) fehl am Platz
10) (position in competition) Platz, dertake first/second etc. place — den ersten/zweiten usw. Platz belegen
12) (personal situation)2. transitive verbplace in position — richtig hinstellen/hinlegen
place an announcement/advertisement in a paper — eine Anzeige/ein Inserat in eine Zeitung setzen
2) (fig.)place one's trust in somebody/something — sein Vertrauen auf od. in jemanden/etwas setzen
we are well placed for buses/shops — etc. wir haben es nicht weit zur Bushaltestelle/zum Einkaufen usw.
how are you placed for time/money? — (coll.) wie steht's mit deiner Zeit/deinem Geld?
I've seen him before but I can't place him — ich habe ihn schon einmal gesehen, aber ich weiß nicht, wo ich ihn unterbringen soll
be placed second in the race — im Rennen den zweiten Platz belegen
* * *[pleis] 1. noun1) (a particular spot or area: a quiet place in the country; I spent my holiday in various different places.) der Ort2) (an empty space: There's a place for your books on this shelf.) der Platz3) (an area or building with a particular purpose: a market-place.) der Platz4) (a seat (in a theatre, train, at a table etc): He went to his place and sat down.) der Platz5) (a position in an order, series, queue etc: She got the first place in the competition; I lost my place in the queue.) der Platz6) (a person's position or level of importance in society etc: You must keep your secretary in her place.) der Platz7) (a point in the text of a book etc: The wind was blowing the pages of my book and I kept losing my place.) die Stelle8) (duty or right: It's not my place to tell him he's wrong.) die Aufgabe9) (a job or position in a team, organization etc: He's got a place in the team; He's hoping for a place on the staff.) der Platz10) (house; home: Come over to my place.) die Wohnung11) ((often abbreviated to Pl. when written) a word used in the names of certain roads, streets or squares.) der Platz12) (a number or one of a series of numbers following a decimal point: Make the answer correct to four decimal places.) die Stelle2. verb2) (to remember who a person is: I know I've seen her before, but I can't quite place her.) einordnen•- place-name- go places
- in the first
- second place
- in place
- in place of
- out of place
- put oneself in someone else's place
- put someone in his place
- put in his place
- take place
- take the place of* * *[pleɪs]I. NOUNI hate busy \places ich hasse Orte, an denen viel los istthe hotel was one of those big, old-fashioned \places das Hotel war eines dieser großen altmodischen Häuserwe're staying at a bed-and-breakfast \place wir übernachten in einer Frühstückspensionlet's go to a pizza \place lass uns eine Pizza essen gehenthis is the exact \place! das ist genau die Stelle!this plant needs a warm, sunny \place diese Pflanze sollte an einem warmen, sonnigen Ort stehenScotland is a very nice \place Schottland ist ein tolles Land fama nice little \place at the seaside ein netter kleiner Ort am Meerplease put this book back in its \place bitte stell dieses Buch wieder an seinen Platz zurückthis is the \place my mother was born hier wurde meine Mutter geborensorry, I can't be in two \places at once tut mir leid, ich kann nicht überall gleichzeitig sein\place of birth Geburtsort m\place of custody Verwahrungsort m\place of death Sterbeort m\place of delivery Erfüllungsort m\place of employment Arbeitsplatz m\place of jurisdiction Gerichtsstand m\place of performance Erfüllungsort m\place of refuge Zufluchtsort m\place of residence Wohnort ma \place in the sun ( fig) ein Plätzchen an der Sonne\place of work Arbeitsplatz m, Arbeitsstätte fto go \places AM weit herumkommen, viel sehenin \places stellenweisethis plant still exists in \places diese Pflanze kommt noch vereinzelt vorthis meeting isn't the \place to discuss individual cases diese Konferenz ist nicht der Ort, um Einzelfälle zu diskutierenuniversity was not the \place for me die Universität war irgendwie nicht mein Ding famthat bar is not a \place for a woman like you Frauen wie du haben in solch einer Bar nichts verloren3. (home)I'm looking for a \place to live ich bin auf Wohnungssuchewe'll have a meeting at my \place/Susan's \place wir treffen uns bei mir/bei Susanwhere's your \place? wo wohnst du?; ( fam)your \place or mine? zu dir oder zu mir?they're trying to buy a larger \place wir sind auf der Suche nach einer größeren Wohnungshe's got friends in high \places sie hat Freunde in hohen Positionenthey have a \place among the country's leading exporters sie zählen zu den führenden Exporteuren des Landesit's not your \place to tell me what to do es steht dir nicht zu, mir zu sagen, was ich zu tun habeI'm not criticizing you — I know my \place das ist keine Kritik — das würde ich doch nie wagen!to keep sb in their \place jdn in seine Schranken weisento put sb in his/her \place [or show sb his/her \place] jdm zeigen, wo es langgeht fam5. (instead of)▪ in \place of stattdessenyou can use margarine in \place of butter statt Butter kannst du auch Margarine nehmenI invited Jo in \place of Les, who was ill Les war krank, daher habe ich Jo eingeladenthe chairs were all in \place die Stühle waren alle dort, wo sie sein sollten; ( fig)the arrangements are all in \place now die Vorbereitungen sind jetzt abgeschlossen; ( fig)the new laws are now in \place die neuen Gesetze gelten jetzt; ( fig)suddenly all fell into \place plötzlich machte alles Sinnthe large desk was totally out of \place in such a small room der große Schreibtisch war in solch einem kleinen Zimmer völlig deplatziertwhat you've just said was completely out of \place was du da gerade gesagt hast, war völlig unangebrachtto push sth in \place etw in die richtige Position schiebento five \places of decimals bis auf fünf Stellen hinter dem Kommayour \place is here by my side du gehörst an meine Seiteto take the \place of sb jds Platz einnehmento find one's \place die [richtige] Stelle wiederfindento keep one's \place markieren, wo man gerade ist/warto lose one's \place die Seite verblättern[, wo man gerade war]; (on page) nicht mehr wissen, wo man gerade istis this \place taken? ist dieser Platz noch frei?to change \places with sb mit jdm die Plätze tauschento keep sb's \place [or save sb a \place] jdm den Platz freihaltento lay a/another \place ein/noch ein Gedeck auflegento take one's \place at table Platz nehmenjust put yourself in my \place versetzen Sie sich doch mal in meine Lage!if I were in your \place... ich an deiner Stelle...what would you do in my \place? was würden Sie an meiner Stelle tun?the song went from tenth to second \place in the charts das Lied stieg vom zehnten auf den zweiten Platz in den Chartsour team finished in second \place unsere Mannschaft wurde Zweiterto take first/second \place ( fig) an erster/zweiter Stelle kommentheir children always take first \place ihre Kinder stehen für sie immer an erster Stellein second \place auf dem zweiten Platz13. SPORTI know I left that book some \place ich weiß, dass ich das Buch irgendwo gelassen habe15.▶ all over the \place (everywhere) überall; (badly organized) [völlig] chaotisch; (spread around) in alle Himmelsrichtungen zerstreutwe shouldn't have got married in the first \place! wir hätten erst gar nicht heiraten dürfen!but why didn't you say that in the first \place? aber warum hast du denn das nicht gleich gesagt?▶ to give \place to sb/sth jdm/etw Platz machen▶ to take \place stattfinden▶ there is a \place and time for everything alles zu seiner ZeitII. TRANSITIVE VERB1. (position)bowls of flowers had been \placed on tables auf den Tischen waren Blumenvasen aufgestelltthe Chancellor \placed a wreath on the tomb der Kanzler legte einen Kranz auf dem Grab niedershe \placed her name on the list sie setzte ihren Namen auf die Listehe \placed his hand on my shoulder er legte mir die Hand auf die Schulterto \place an advertisement in the newspaper eine Anzeige in die Zeitung setzento \place sth on the agenda etw auf die Tagesordnung setzento \place sb under sb's care jdn in jds Obhut gebento \place a comma ein Komma setzento \place one foot in front of the other einen Fuß vor den anderen setzento \place a gun at sb's head jdn eine Pistole an den Kopf setzen▪ to be \placed shop, town liegen2. (impose)to \place an embargo on sb/sth über jdn/etw ein Embargo verhängento \place ten pounds/half a million on sth etw mit zehn Pfund/einer halben Million veranschlagen3. (ascribe)to \place the blame on sb jdm die Schuld gebento \place one's faith [or trust] in sb/sth sein Vertrauen in jdn/etw setzento \place one's hopes on sb/sth seine Hoffnungen auf jdn/etw setzento \place importance on sth auf etw akk Wert legen... and she \placed the emphasis on the word ‘soon’... und die Betonung lag auf ‚schnell‘he \placed stress on every second syllable er betonte jede zweite Silbe4. (arrange for)to \place a call ein Telefongespräch anmeldento \place sth at sb's disposal jdm etw überlassen5. (appoint to a position)to \place sb on [the] alert jdn in Alarmbereitschaft versetzento \place sb under arrest jdn festnehmento \place sb in jeopardy jdn in Gefahr bringento \place sb under pressure jdn unter Druck setzento \place a strain on sb/sth jdn/etw belastento \place staff Personal unterbringen [o vermitteln]to \place sb under surveillance jdn unter Beobachtung stellenthe town was \placed under the control of UN peacekeeping troops die Stadt wurde unter die Aufsicht der UN-Friedenstruppen gestellt6. (recognize)▪ to \place sb/sth face, person, voice, accent jdn/etw einordnen7. (categorize, rank)▪ to \place sb/sth jdn/etw einordnento be \placed first/second SPORT Erste(r)/Zweite(r) werdensb \places sth above all other things etw steht bei jdm an erster StelleI'd \place him among the world's ten most brilliant scientists für mich ist er einer der zehn hervorragendsten Wissenschaftler der Weltthey \placed the painting in the Renaissance sie ordneten das Bild der Renaissance zu8. ECONto \place an order for sth etw bestellento \place an order with a firm einer Firma einen Auftrag erteilenwe're well \placed for the shops wir haben es nicht weit zum Einkaufen famto be well \placed financially finanziell gut dastehento be well \placed to watch sth von seinem Platz aus etw gut sehen können▪ to be well \placed for sth:how \placed are you for time/money? wie sieht es mit deiner Zeit/deinem Geld aus?III. INTRANSITIVE VERB* * *[pleɪs]1. NOUNthis is the place where he was born —
bed is the best place for him — im Bett ist er am besten aufgehoben
we found a good place to watch the procession from — wir fanden einen Platz, von dem wir den Umzug gut sehen konnten
in the right/wrong place — an der richtigen/falschen Stelle
some/any place — irgendwo
a poor man with no place to go — ein armer Mann, der nicht weiß, wohin
this is no place for you/children —
there is no place for the unsuccessful in our society your place is by his side — für Erfolglose ist in unserer Gesellschaft kein Platz dein Platz ist an seiner Seite
this isn't the place to discuss politics — dies ist nicht der Ort, um über Politik zu sprechen
I can't be in two places at once! —
she likes to have a place for everything and everything in its place — sie hält sehr auf Ordnung und achtet darauf, dass alles an seinem Platz liegt
2) = geographical location = district Gegend f; (= country) Land nt; (= building) Gebäude nt; (= town) Ort mthere's nothing to do in the evenings in this place —
Sweden's a great place they're building a new place out in the suburbs — Schweden ist ein tolles Land sie bauen ein neues Gebäude am Stadtrand
3) = home Haus nt, Wohnung fcome round to my place some time — besuch mich mal, komm doch mal vorbei
4) in book etc Stelle fto keep one's place — sich (dat) die richtige Stelle markieren
to lose one's place — die Seite verblättern; (on page) die Zeile verlieren
5) = seat, position at table, in team, school, hospital Platz m; (at university) Studienplatz m; (= job) Stelle fto take one's place (at table) —
take your places for a square dance! — Aufstellung zur Quadrille, bitte!
if I were in your place — an Ihrer Stelle, wenn ich an Ihrer Stelle wäre
to take the place of sb/sth — jdn/etw ersetzen, jds Platz or den Platz von jdm/etw einnehmen
to know one's place — wissen, was sich (für einen) gehört
of course I'm not criticizing you, I know my place! (hum) — ich kritisiere dich selbstverständlich nicht, das steht mir gar nicht zu
it's not my place to comment/tell him what to do — es steht mir nicht zu, einen Kommentar abzugeben/ihm zu sagen, was er tun soll
that put him in his place! — das hat ihn erst mal zum Schweigen gebracht, da hab ichs/hat ers etc ihm gezeigt (inf)
7) in exam, competition Platz m, Stelle fLunt won, with Moore in second place — Lunt hat gewonnen, an zweiter Stelle or auf dem zweiten Platz lag Moore
to win first place — Erste(r, s) sein
to take second place to sth — einer Sache (dat) gegenüber zweitrangig sein
8) SPORT Platzierung fto get a place —
to back a horse for a place — auf Platz wetten, eine Platzwette abschließen
9) in street names Platz m11)place of business or work — Arbeitsstelle f __diams; in places stellenweise
the snow was up to a metre deep in places — der Schnee lag stellenweise bis zu einem Meter hoch
make sure the wire/screw is properly in place — achten Sie darauf, dass der Draht/die Schraube richtig sitzt
to look out of place —
McCormack played in goal in place of Miller — McCormack stand anstelle von Miller im Tor __diams; to fall into place Gestalt annehmen
in the first place..., in the second place... — erstens..., zweitens...
he's going places (fig inf) — er bringts zu was (inf) __diams; to give place to sth einer Sache (dat) Platz machen
2. TRANSITIVE VERB1) = put setzen, stellen; (= lay down) legen; person at table etc setzen; guards aufstellen; shot (with gun) anbringen; (FTBL, TENNIS) platzieren; troops in Stellung bringen; announcement (in paper) inserieren (in in +dat); advertisement setzen (in in +acc)she slowly placed one foot in front of the other —
he placed the cue ball right behind the black he placed a gun to my head — er setzte die Spielkugel direkt hinter die schwarze Kugel er setzte mir eine Pistole an den Kopf
she placed a finger on her lips —
I shall place the matter in the hands of a lawyer — ich werde die Angelegenheit einem Rechtsanwalt übergeben
this placed him under a lot of pressure — dadurch geriet er stark unter Druck
to place confidence/trust in sb/sth — Vertrauen in jdn/etw setzen
to be placed (shop, town, house etc) — liegen
how are you placed for time/money? — wie sieht es mit deiner Zeit/deinem Geld aus?
we are well placed for the shops — was Einkaufsmöglichkeiten angeht, wohnen wir günstig
they were well placed to observe the whole battle — sie hatten einen günstigen Platz, von dem sie die ganze Schlacht verfolgen konnten
we are well placed now to finish the job by next year —
with the extra staff we are better placed now than we were last month — mit dem zusätzlichen Personal stehen wir jetzt besser da als vor einem Monat
he is well placed (to get hold of things) — er sitzt an der Quelle
2) = rank stellento place local interests above or before or over those of central government — kommunale Interessen über die der Zentralregierung stellen
3) = identify context of einordnenin which school would you place this painting? —
I don't know, it's very difficult to place I can't quite place him/his accent — ich weiß es nicht, es ist sehr schwer einzuordnen ich kann ihn/seinen Akzent nicht einordnen
historians place the book in the 5th century AD — Historiker datieren das Buch auf das 5. Jahrhundert
who did you place the computer typesetting job with? —
this is the last time we place any work with you — das ist das letzte Mal, dass wir Ihnen einen Auftrag erteilt haben
6) phone call anmelden7) = find job for unterbringen (with bei)the agency is trying to place him with a building firm — die Agentur versucht, ihn bei einer Baufirma unterzubringen
* * *place [pleıs]A s1. Ort m, Stelle f, Platz m:from place to place von Ort zu Ort;in places stellenweise;the goalkeeper was exactly in the right place SPORT der Torhüter stand goldrichtig;all over the place umg überall;his hair was all over the place umg er war ganz zerzaust;come to the wrong place an die falsche Adresse geraten;keep sb’s place jemandem seinen Platz frei halten ( in a queue in einer Schlange);lay a place for sb für jemanden decken;take place stattfinden;win a place in the semifinals SPORT ins Halbfinale einziehen, sich fürs Halbfinale qualifizieren; → safe A 12. (mit adj) Stelle f:3. (eingenommene) Stelle:take sb’s placea) jemandes Stelle einnehmen,b) jemanden vertreten;take the place of ersetzen, an die Stelle treten von (od gen);in place of anstelle von (od gen);if I were in your place I would … ich an Ihrer Stelle würde …; wenn ich Sie wäre, würde ich …;put yourself in my place versetzen Sie sich (doch einmal) in meine Lage!4. Platz m (Raum):5. (richtiger oder ordnungsgemäßer) Platz (auch fig): in his library every book has its place hat jedes Buch seinen Platz;find one’s place sich zurechtfinden;know one’s place wissen, wohin man gehört;in (out of) place (nicht) am (richtigen) Platz;this remark was out of place diese Bemerkung war deplatziert oder unangebracht;feel out of place sich fehl am Platz fühlen;a) das oder hier ist nicht der (geeignete) Ort für,b) das ist nicht der richtige Zeitpunkt für;such people have no place in our club für solche Leute ist kein Platz in unserem Verein;put sth back in its place etwas (an seinen Platz) zurücklegen oder -stellen;put sb back in their place jemanden in die oder seine Schranken verweisen; → click1 B 4, fall into 1, slot1 C6. Ort m, Stätte f:one of the best places to eat eines der besten Restaurants oder Speiselokale;place of amusement Vergnügungsstätte;place of birth Geburtsort;place of interest Sehenswürdigkeit f;a) Kultstätte,b) Gotteshaus n;a) ausgehen,b) (umher)reisen,7. WIRTSCH Ort m, Platz m, Sitz m:place of business Geschäftssitz;place of delivery Erfüllungsort;place of jurisdiction Gerichtsstand m;place of payment Zahlungsort;8. Haus n, Wohnung f:at his place bei ihm (zu Hause);he came over to my place yesterday er kam gestern zu mir;your place or mine? umg bei dir od bei mir?9. Ort(schaft) m(f):in this place hier;Munich is a nice place to live in München lebt man angenehm oder lässt es sich angenehm leben; → exile A 110. Gegend f:of this place hiesig11. THEAT Ort m (der Handlung)12. umg Lokal n:go to a Greek place zum Griechen gehen13. SCHIFF Platz m, Hafen m:place of tran(s)shipment Umschlagplatz;place of call Anlaufhafen14. Raum m (Ggs Zeit)15. Stelle f (in einem Buch etc):lose one’s place die Seite verblättern oder verschlagen;the audience laughed in the right places an den richtigen Stellenof many places vielstellig;place value Stellenwert m17. Platz m, Stelle f (in einer Reihenfolge):a) an erster Stelle, erstens, zuerst, als Erst(er, e, es),b) in erster Linie,c) überhaupt (erst),d) ursprünglich;why did you do it in the first place? warum haben Sie es überhaupt getan?;you should not have done it in the first place Sie hätten es von vornherein bleiben lassen sollen;why didn’t you admit it in the first place? warum hast du es nicht gleich zugegeben?;18. SPORT etc Platz m:in third place auf dem dritten Platz;19. (Sitz)Platz m, Sitz m:take your places nehmen Sie Ihre Plätze ein!20. a) (An)Stellung f, (Arbeits)Stelle f, Posten m:out of place stellenlosb) UNIV Studienplatz m21. Amt n:a) Dienst m:b) fig Aufgabe f, Pflicht f:it is not my place to do this es ist nicht meine Aufgabe, dies zu tunin high places an hoher Stelle;persons in high places hochstehende Persönlichkeiten23. fig Grund m:there’s no place for doubt es besteht kein Grund zu zweifelnB v/t1. stellen, setzen, legen (alle auch fig):place together Tische etc zusammenstellen;place a call ein (Telefon)Gespräch anmelden;place a coffin einen Sarg aufbahren;place in order zurechtstellen, ordnen;place sb in a difficult place jemanden in eine schwierige Lage bringen;he places hono(u)r above wealth ihm ist Ehre wichtiger als Reichtum;place on record aufzeichnen, (schriftlich) festhalten;he placed a ring on her finger er steckte ihr einen Ring an den Finger; (siehe die Verbindungen mit den entsprechenden Substantiven);the referee was well placed SPORT der Schiedsrichter stand günstig2. Posten etc aufstellen:place o.s. sich aufstellen oder postieren3. I can’t place him ich weiß nicht, wo ich ihn unterbringen oder wohin ich ihn tun soll (woher ich ihn kenne)5. jemanden ein-, anstellen7. (der Lage nach) näher bestimmen8. WIRTSCHa) eine Anleihe, Kapital unterbringenc) einen Vertrag, eine Versicherung abschließen:place an issue eine Emission unterbringen oder platzieren9. Ware absetzenbe placed 6th sich an 6. Stelle platzierenb) how are you placed for money? bes Br wie sieht es bei dir finanziell aus?11. SPORTa) den Ball platzierenb) Rugby: ein Tor mit einem Platztritt schießen12. ELEK schalten:place in parallel parallel schaltenC v/i SPORT USa) → B 10 ab) den zweiten Platz belegenpl. abk1. place Pl.2. plate3. plural Pl.* * *1. noun1) Ort, der; (spot) Stelle, die; Platz, derit was still in the same place — es war noch an derselben Stelle od. am selben Platz
all over the place — überall; (coll.): (in a mess) ganz durcheinander (ugs.)
in places — hier und da; (in parts) stellenweise
find a place in something — (be included) in etwas (Akk.) eingehen; see also take 1. 4)
2) (fig.): (rank, position) Stellung, dieknow one's place — wissen, was sich für einen gehört
it's not my place to do that — es kommt mir nicht zu, das zu tun
a [good] place to park/to stop — ein [guter] Platz zum Parken/eine [gute] Stelle zum Halten
do you know a good/cheap place to eat? — weißt du, wo man gut/billig essen kann?
place of residence — Wohnort, der
place of work — Arbeitsplatz, der; Arbeitsstätte, die
place of worship — Andachtsort, der
4) (country, town) Ort, derParis/Italy is a great place — Paris ist eine tolle Stadt/Italien ist ein tolles Land (ugs.)
place of birth — Geburtsort, der
go places — (coll.) herumkommen (ugs.); (fig.) es [im Leben] zu was bringen (ugs.)
she is at his/John's place — sie ist bei ihm/John
[shall we go to] your place or mine? — [gehen wir] zu dir oder zu mir?
6) (seat etc.) [Sitz]platz, derchange places [with somebody] — [mit jemandem] die Plätze tauschen; (fig.) [mit jemandem] tauschen
lay a/another place — ein/noch ein Gedeck auflegen
7) (in book etc.) Stelle, dielose one's place — die Seite verschlagen od. verblättern; (on page) nicht mehr wissen, an welcher Stelle man ist
8) (step, stage)in the first/second/third etc. place — erstens/zweitens/drittens usw.
9) (proper place) Platz, dereverything fell into place — (fig.) alles wurde klar
into place — fest[nageln, -schrauben, -kleben]
out of place — nicht am richtigen Platz; (several things) in Unordnung; (fig.) fehl am Platz
10) (position in competition) Platz, dertake first/second etc. place — den ersten/zweiten usw. Platz belegen
11) (job, position, etc.) Stelle, die; (as pupil; in team, crew) Platz, der2. transitive verbplace in position — richtig hinstellen/hinlegen
place an announcement/advertisement in a paper — eine Anzeige/ein Inserat in eine Zeitung setzen
2) (fig.)place one's trust in somebody/something — sein Vertrauen auf od. in jemanden/etwas setzen
3) in p.p. (situated) gelegenwe are well placed for buses/shops — etc. wir haben es nicht weit zur Bushaltestelle/zum Einkaufen usw.
how are you placed for time/money? — (coll.) wie steht's mit deiner Zeit/deinem Geld?
4) (find situation or home for) unterbringen ( with bei)5) (class, identify) einordnen; einstufenI've seen him before but I can't place him — ich habe ihn schon einmal gesehen, aber ich weiß nicht, wo ich ihn unterbringen soll
* * *n.Ort -e m.Ortschaft f.Platzierung f.Plazierung (alt.Rechtschreibung) f.Plazierung f.Stelle -n f.Stätte -n f. v.platzieren v.plazieren (alt.Rechtschreibung) v. -
7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 copy testing
рекл. тестирование рекламы, тестирование рекламного материала, копи-тест, анализ рекламы, оценка рекламы (изучение реакции респондентов на рекламу в целом и на ее отдельные элементы: текст/сюжет, стиль, аргументированность рекламного предложения; применяется для готовой рекламы и для рекламы в стадии разработки)Syn:copy test, advertising test, advertising testing, advertisement test, advertising analysis 1), advertising evaluationSee:advertising performance, advertising effectiveness test, advertising pretest, advertising posttest, sales testing, advertisement recognition test* * ** * * -
9 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
10 FPA
2) Военный термин: Federal Preparedness Agency, Force Projection Army, failure probability analysis, flight plan approval, focal plane array, force planning analysis4) Сельское хозяйство: Food Providers of America5) Бухгалтерия: Financial Performance Assessment, Full Page Ad6) Страхование: free of particular average7) Грубое выражение: Fuck The Poor Association8) Оптика: focal plane assembly9) Сокращение: Family Planning Association, Floating Point Accelerator, Focal-Plane Array, Foreign Policy Association, Foreign Postal Administration, Foreign Press Association10) Вычислительная техника: акселератор арифметических операций с плавающей точкой, Fast Packet Adaption (FPS, FPR)11) Иммунология: fibrinopeptide12) СМИ: Full Page Advertisement13) Деловая лексика: Final Production Assignment, Financial Plan Analysis14) Охрана труда: Fatality Prevention Audit (FPA is the systematic measurement and validation of a lift employees performance and understanding against a series of specific and attainable procedures)15) Программирование: анализ функциональных точек ( Function Point Analysis)16) Авиационная медицина: Flying Physicians Association17) Энергосистемы: Federal Power Act18) Кинотехника: film pack adapter, АФП, адаптер для фильмпака19) Автодорожное право: field project advisor, региональный советник по проекту20) Общественная организация: Family Parks Association21) Чат: Frequent Post Archive22) НАСА: Facility Planning Area23) Международная торговля: Fee Protection Agreement, Function Point Analysis -
11 job
1. сущ.1)а) общ. работа, дело, труд; задание, урок; (рабочая) операцияby the job — сдельно ( об оплате)
high-paid [high-salaried, high-salary\] job — высокооплачиваемая работа
low-paid [low-salaried, low-salary\] job — низкооплачиваемая работа
farm job — сельскохозяйственная работа, работа на ферме
office job — офисная работа, работа в офисе
selling job — работа, связанная с продажами
one-man job — работа, выполняемая одним человеком; работа, для выполнения которой требуется один человек
two-man job — работа, выполняемая двумя людьми; работа, для выполнения которой требуется два человека
painstaking job — трудоемкая [кропотливая\] работа
arduous job — тяжелая [трудная\] работа
risky job — рискованная [опасная\] работа
rush [time-critical\] job — спешная работа; срочная работа
See:service job, management job 1), odd job, McJob, off-the-job, on-the-job, part-time job, full-time job, job broker, job market, job analysis, job evaluation, job pricing, job description, job family, job design, job enlargement, job enrichment, job dilution, job characteristics model, job depth, job cycle, job scope, job shopper, job instruction, job instruction training, job management, job methods training, job relations training, job retraining, job performance, job-based pay, jobsite, Job Corps,б) эк. заказRight now I’m working on six jobs for US and UK clients. — Непосредственно сейчас я работаю над шестью заказами американских и британских клиентов.
See:в) общ., разг. трудное делоThey'll have a bit of a job getting here in this fog anyway. — В любом случае пробраться сюда в таком тумане будет непростой задачей.
2) общ., разг. место работы [службы\], работа; должность; рабочее местоto take smb. off the job — отстранять кого-л. от работы
to be out of a job — не иметь места (работы), быть без работы
to change jobs — менять работу, переходить на другое место работы
job applicant, applicant for a job — претендент на работу [рабочее место, должность\]
job application, application for a job — заявление о приеме на работу
job growth — рост числа рабочих мест, увеличение численности работающих
job shortage — недостаток [нехватка\] рабочих мест
See:job abandonment, job advertisement, job analyst, bridge job, community service job, trial job, subsidized job, Job Introduction Scheme, extra job, job chart, job bank, job centre, job club, job shop 2), job opportunity, Jobfinder Plus, jobplan workshop, job hunting, job wanted ad, job interview, job creation, job development, job burnout, job stress, job satisfaction, job rotation, job lock, job training, job coach, job competition theory, jobholder, jobless, job seeker, job-hopper, job leaver, job loser, job rights, job segregation, Job Training Partnership Act, non-monetary job characteristics, export of jobs3) торг. неликвид, залежалый товар ( продается по сниженной цене)See:4) общ. протекция, блат2. гл.His appointment was a job. — Он получил назначение по протекции.
1) общ., редк. заниматься нерегулярной [случайной\] работойHe jobs as a gardener from time to time. — Время от времени он работает садовником.
2) бирж., редк. быть посредником [перекупщиком, джоббером\] ( перепродавать мелкие партии товаров или ценных бумаг)See:3) общ., устар. ( пользоваться служебным положением в личных целях)3. прил.1) эк. тр. сдельный, наемный (о какой-л. недолгосрочной работе); выполняемый по заказам, связанный с работой по заказамSee:2) общ. относящийся к работающим [занятости\]
* * *
1) работа; дело; труд; 2) задание; конкретный проект; 3) функции работника. -
12 quality
1. сущ.сокр. qlty1) эк. качество; уровень качестваquality classification — классификация [сортировка\] по качеству
quality testing [test\] — проверка качества
quality of performance — качество выполнения [исполнения\]
quality manual — руководство по обеспечению [повышению\] качества (продукции)
best quality — высший сорт, высшее качество
Syn:See:asset quality, bank quality, customer quality, management quality, manager's qualities, product quality, quality certificate, quality certification, quality competition, quality control, quality defect, quality guarantee, quality label, quality of design, quality of service, quality manager, satisfier, dissatisfier, delighter, premium quality2) эк. высокое качество; добротность3) общ. качество, свойство, признак; характерная особенность (чего-л. или кого-л.)to show one's qualities — показать [проявить\] себя, обнаружить [проявить\] черты своего характера
physical [chemical\] qualities of smth. — физические [химические\] свойства чего-л.
He's got all the qualities to be a leader. — У него есть все качества, необходимые для того, чтобы стать лидером.
Syn:4) общ., устар. знатность, положение в обществе2. прил.people of quality — высшие классы общества, знать, господа
эк. качественный; высококачественный, высокого качестваIf a company requires a high quality advertisement in all markets, it could be preferable to use the best local agencies for each target market. — Если компании нужна высококачественная реклама, то желательно на каждом целевом рынке прибегать к услугам лучшего местного рекламного агентства.
See:
* * *
"качество": степень устойчивости и кредитоспособности компании или ценной бумаги, определяемая с помощью рейтингов и др. методов.* * * -
13 SAP
1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention5) Спорт: Slight Atari Player6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch9) Религия: Share And Prayer10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерскогоучёта, предписанные законом (Statutory Accounting Principles)
12) Страхование: Statutory Accounting Principals13) Автомобильный термин: Standard Corporate Protocol14) Грубое выражение: Stupid American Public, Surely A Pedophile15) Оптика: stress-applying part16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications19) Электроника: Secondary Audio Program20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP22) Иммунология: Serum Amyloid P23) Транспорт: Suitcase And Passport24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)32) Химическое оружие: sampling and analysis plan, strategic action plan33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)35) Майкрософт: протокол SAP36) Общественная организация: Scholarship Assistance Program37) Должность: Substance Abuse Professionals38) Чат: Soft And Pretty39) NYSE. S A P, A. G.40) Аэропорты: San Pedro Sula, Honduras41) Программное обеспечение: System Analysis and Program Development, System Application Product42) Базы данных: Systems Applications Processing -
14 sap
1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention5) Спорт: Slight Atari Player6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch9) Религия: Share And Prayer10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерскогоучёта, предписанные законом (Statutory Accounting Principles)
12) Страхование: Statutory Accounting Principals13) Автомобильный термин: Standard Corporate Protocol14) Грубое выражение: Stupid American Public, Surely A Pedophile15) Оптика: stress-applying part16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications19) Электроника: Secondary Audio Program20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP22) Иммунология: Serum Amyloid P23) Транспорт: Suitcase And Passport24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)32) Химическое оружие: sampling and analysis plan, strategic action plan33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)35) Майкрософт: протокол SAP36) Общественная организация: Scholarship Assistance Program37) Должность: Substance Abuse Professionals38) Чат: Soft And Pretty39) NYSE. S A P, A. G.40) Аэропорты: San Pedro Sula, Honduras41) Программное обеспечение: System Analysis and Program Development, System Application Product42) Базы данных: Systems Applications Processing -
15 puff
[pʌf] 1. сущ.1)а) дуновение, порыв ( ветра)б) выдох; разг. дыханиеSyn:She was taking quick puffs at her cigarette like a beginner. — Она делала короткие затяжки, как начинающий курильщик.
Syn:2) дым, дымок; клуб, облако (дыма, пара)Wind caught the sudden puff of dust. — Неожиданно ветер взметнул облако пыли.
3) звук, издаваемый при выдохе или выпуске воздуха, пара; пыхтение, шипение4)Syn:б) пуховка; мягкий круглый тампон ( для нанесения пудры)Syn:pad I 1.в) стёганое покрывало, стёганый пледSyn:bedspread, quilt 1.г) завиток волос; вьющийся локонSyn:5) круглое пирожное из заварного теста; слойка ( обычно треугольной или круглой формы)jam / cream puff — слоёное пирожное с джемом / кремом
Syn:cake 1.6)а) вздутие, опухоль; шишка, волдырьSyn:б) биол. пуф, вздутие хромосомы7) дутая реклама; рекламный трюк; хвалебный отзыв, дифирамб (о книге, фильме, преследующий цель создания определённого общественного мнения для успешности продажи данного продукта)Syn:8) разг. жизнь, существованиеin (all) one's puff — за (всю) чью-л. жизнь
Syn:9) амер.; разг. взрывчатка или динамит, которыми был взорван сейфSyn:10) разг. гомосексуалистSyn:2. гл.1)а) налетать, дуть порывами ( о ветре)Syn:blow Iб) = puff out резко выдыхать; тяжело дышать, задыхаться, пыхтетьWait a minute, I'm puffed out. — Погоди, дай отдышаться.
Syn:2)а) = puff out пускать клубы дыма, дымить; двигаться, выпуская клубы дымаThe train puffed away. — Поезд уехал, оставив за собой клубы дыма.
This chimney is puffing out too much smoke. — Из камина идёт слишком много дыма.
б) покуривать ( сигарету), попыхивать ( трубочкой)в) пробиваться, вырываться наружу ( о клубах дыма)3)а) сдуть; выдутьSyn:б) задуть, погасить дуновением ( свечу)4)а) надувать, наполнять воздухомб) надуваться, раздуватьсяAs the wind rose, the sails puffed out and the little boat moved faster. — Ветер стал сильнее, паруса надулись и лодка пошла быстрее.
His face was all puffed up. — У него всё лицо раздулось.
Syn:в) набивать, начинять; ставить на подкладку ( одежду)Syn:г) биол. увеличиваться (о пуфе, вздутии хромосомы)Syn:д) придавать причёске объём, завивая волосы в локоны5)а) пудрить (нос, лицо)б) пудриться6) = puff upа) кичиться, важничать; задирать нос; вести себя чванно, высокомерноThe new girl seems rather puffed up. — Новая девица, кажется, слишком задирает нос.
Syn:б) чрезмерно расхваливать, превозносить до небесHe proceeded by puffing off himself. — Продолжил он тем, что стал расхваливать себя.
I think the newspapers have puffed up her performance; she wasn't all that good. — Думаю, газеты приукрасили её выступление, оно не было таким уж хорошим.
Syn: -
16 cinema
['sɪnɪmə]n1) кино, кинематография, кинематографThe cinema loses to TV. — Кинематограф уступает телевидению.
- silent cinema- amateur cinema
- expanded cinema
- drive-in cinema
- cinema
- cinema circuit
- head of a cinema firm
- amateur of the cinema
- news-reel
- film star
- camera-man
- filming
- be keen on the cinema2) кинотеатрSee:When it comes to the cinema, we are on common ground. — Когда речь заходит о кино, мы едины во мнении.
The cinema was born at the end of the 19th century. — Кино появилось в конце
XIX — века.
The new district requires amenities such as schools, restaurants and cinema. — В новом жилом районе должно предусматриваться строительство школ, ресторанов и кинотеатров.
- air-conditioned cinemaHe collected his girl and brought her to the cinema. — Он зашел за своей девушкой и повел ее в кино.
- cinema operator
- cinema advertisement
- cinema audience
- cinema show
- usherette
- usher
- portable film projector
- in the front rows - take smb to the cinema
- go to the cinema•USAGE:Существительные the cinema, the circus, the theatre как названия видов искусства употребляются с определенным артиклем: I like the cinema я люблю кино; the cinema is my favourite art кино - мой самый любимый вид искусства; to be at the cinema быть в кино; to go to the cinema ходить в кино, ср. they are building a cinema here здесь строится кинотеатр -
17 exhibition
1. n выставкаexhibition case — выставочный шкаф; выставочная витрина
2. n экспонат3. n проявление4. n показ, демонстрация5. n спорт. показательное выступление6. n амер. публичный экзамен7. n повышенная или именная стипендия8. n дип. предъявление, представление9. n юр. представление суду10. n мед. назначение, применение лекарстваСинонимический ряд:1. presentation (noun) advertisement; display; presentation; production; showing2. public event (noun) art show; carnival; fair; opening; performance; public event3. show (noun) demonstration; exhibit; exposition; expression; illustration; manifestation; show; spectacle -
18 immaculate
1 [person, dress, house, manners] impeccable ; [performance, timing, technique] parfait ; immaculate condition ( in advertisement) état impeccable ;
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