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121 secondary meaning
1) общ. другое [второе\] значение (слова, выражения и т. п.)2) марк., пат. альтернативное [вторичное\] значение (разговорное название товарного знака, возникающее в процессе его использования; может быть запатентовано наравне с первоначальным названием марки)Secondary meaning is generally acquired only after long-term exposure to the mark as a brand identifier, or else from extensive advertising. — Альтернативное значение появляется после продолжительного восприятия марки как идентификатора бренда, а иначе, после широкой рекламы.
Syn:Ant: -
122 get on the right side of smb.
(get (или keep) on the right (амер. good) side of smb. (тж. амер. get on smb.'s good side))заслужить, снискать чью-л. благосклонность, расположить кого-л. к себе; задобрить, найти подход к кому-л.; см. тж. get smb. off to one side...I suspected that he had taken the measure of the well-meaning, conscien tious chief of the camp and knew pretty well how to get on the right side of him. (W. S. Maugham, ‘Complete Short Stories’, ‘A Man with a Conscience’) —...я подумал, что он, по-видимому, давно раскусил своего ревностного к службе, но недалекого начальника и сумел подобрать к нему ключ.
He was a man whom they thought wiser to humour, better to keep on the right side of, safer to propitiate than to enrage... (A. J. Cronin, ‘Hatter's Castle’, book II, ch. 4) — Они считали, что такого человека, как Броуди, благоразумнее ублажать, лучше расположить его в свою пользу, безопаснее поддакивать ему, чем злить...
Whenever she wants anything, Janice knows how to get on her father's good side. (HAI) — Когда Дженис что-нибудь нужно от отца, она знает, как подольститься к нему.
Large English-Russian phrasebook > get on the right side of smb.
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123 in the short run
в ближaйшee вpeмя, в ближaйшeм будущeм [oбpaзoвaнo пo кoнтpacту c выpaжeниeм in the long run]I happen to think Manchester is probably right in the long run, but in the short run - meaning the campaign - he'll get murdered on that issue (F. Knebel and Ch. Bailey). In the short run, my plan is to make use of the power government procurement to open up the market for new technologies (Mother Jones) -
124 in the short run
в ближайшее время, в ближайшем будущем [образовано по контрасту с выражением in the long run; см. in the long run]I happen to think Manchester is probably right in the long run, but in the short run - meaning the campaign - he'll get murdered on that issue. (F. Knebel and Ch. Bailey, ‘Convention’, ch. 10) — Я склонен думать, что в конечном счете Манчестер прав, но сейчас, в данный момент - я имею в виду предвыборную кампанию, - его выступление по вопросам обороны может оказаться роковым.
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125 go the right way
пoйти пo пpaвильнoму путиHe had opened the bag [of uncut rubies] meaning to cache the rest where, if the war went the right way, he could come back and collect them (Argosy Magazine) -
126 to the point
1. кстати, уместно2. юр. по существу (дела)From the sixteenth century it became accepted that a decided case constitutes an authoritative “precedent”, meaning that when one judge has decided a point of law, any judge who is subsequently confronted with a similar set of facts must apply the law declared in the earlier judgement.
3. вплоть до (of)Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > to the point
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127 hot off the press
Общая лексика: только что отпечатанный, свеженький (о книге, номере газеты, сообщении и т. п.), свежий номер газеты (as in "the paper was hot off the press," meaning it functions as an adjective phrase), злободневный -
128 read between the lines
find or understand the implied meaning читать между строкHis books are not easy to understand; you have to read between the lines.
English-Russian mini useful dictionary > read between the lines
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