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101 exposure
exposure [ɪkˈspəʊʒər]• education means exposure to new ideas l'éducation, c'est être confronté à des idées nouvellesb. ( = hypothermia) hypothermie fd. ( = publicity) it got a lot of exposure on television on l'a beaucoup vu à la télévision* * *[ɪk'spəʊʒə(r)]1) (of secret, crime) révélation f2) (to light, sun, radiation) exposition f (to à); fig (to art, ideas, politics) contact m (to avec)3) (to cold, weather)4) ( in media) couverture f médiatique5) ( orientation) exposition f -
102 frenzy
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103 gag
gag [gæg]1. nouna. (in mouth) bâillon m• the new law will put a gag on the free press la nouvelle loi aura pour effet de bâillonner la liberté de la presse( = retch) (inf) avoir des haut-le-cœur4. compounds* * *[gæg] 1.1) lit, fig bâillon m2) (colloq) ( joke) blague (colloq) f2.transitive verb (p prés etc - gg-) lit bâillonner [hostage]; fig bâillonner [media]; museler [journalist]3.intransitive verb (p prés etc - gg-) avoir un haut-le-cœur -
104 hold
hold [həʊld]━━━━━━━━━━━━━━━━━1. noun━━━━━━━━━━━━━━━━━► vb: pret, ptp held━━━━━━━━━━━━━━━━━1. nouna. ( = grip) prise fb. ( = control) emprise f• the president has consolidated his hold on the media le président a renforcé son emprise sur les médiasc. (Wrestling) prise fd. [of hairspray, hair gel] fixation f• to get a hold of o.s. se contrôler• get a hold of yourself! ressaisis-toi !► to get hold of ( = find) [+ object] réussir à se procurer ; [+ details, information] réussir à obtenir ; ( = contact) [+ person] contacter• can you get hold of £500 by tomorrow? est-ce que tu peux te procurer 500 livres d'ici demain ?• children can all too easily get hold of drugs les enfants peuvent trop facilement se procurer de la drogue• the press got hold of the story la presse s'est emparée de l'histoire► to take hold [fire] prendre ; [custom] se répandre ; [idea] faire son chemin ; [recession, economic recovery, disease] s'installer ; [ceasefire] tenir• he put his career on hold to spend more time with his family il a mis sa carrière entre parenthèses pour se consacrer davantage à sa famillea. ( = grasp) tenirb. ( = keep in place) to hold sth in place maintenir qch en placec. ( = support) supporterd. ( = maintain) to hold o.s. upright se tenir droit• to hold sb's attention/interest retenir l'attention/l'intérêt de qn• don't hold your breath! ( = don't count on it) n'y compte pas trop !• hold the line please! ne quittez pas !e. ( = possess) [+ ticket, permit, driving licence] avoir ; [+ shares, record] détenirf. ( = defend successfully) tenirg. ( = occupy) [+ post, position] occuperh. ( = cause to take place) [+ meeting, election, debate] tenir ; [+ conversation] avoir ; [+ examination] organiser• to hold interviews [employer] faire passer des entretiensi. ( = contain) contenir• she can hold her drink! (inf) elle supporte très bien l'alcoolj. ( = keep) garder• I will hold the money until... je garderai l'argent jusqu'à ce que...k. ( = restrain) [+ person] retenirl. ( = believe) to hold that... maintenir que...a. ( = remain in place) [rope, nail, dam] tenir• to hold firm ( = stay in place) tenirb. [weather] se maintenirc. (on phone) can you hold, please? ne quittez pas !d. [statement, argument] être valable( = not move forward) rester en arrière ; ( = not act) se retenir• I held back from telling him what I really thought je me suis retenu de lui dire ce que je pensais vraimenta. [+ fears, emotions] maîtriser ; [+ tears] retenirb. (US) [+ pupil] faire redoublera. ( = keep in place) maintenir en place ; [+ person] maîtriserb. [+ aspiring person] empêcher de progresserc. [+ costs, prices, inflation, taxes] empêcher d'augmenterd. [+ job] ( = have) occuper ; ( = keep) garder• she's managed to hold down a job as well as looking after the children elle a réussi à continuer de travailler tout en s'occupant des enfants• he can't hold down a job il ne garde jamais longtemps le même travail► hold forth intransitive verb faire des discours• hold your stomach in! rentre ton ventre !• go ahead and cry, don't hold it in laisse-toi aller et pleure, n'essaie pas de te retenir► hold offa. ( = prevent from approaching) tenir à distance• try to hold him off a little longer ( = make him wait) essayez de le faire patienter encore un peub. ( = resist) to hold off a challenge from sb résister aux attaques de qna. ( = endure) tenir bonb. ( = wait) attendre• this hinge holds the lid on cette charnière maintient le couvercle en place► hold on to inseparable transitive verba. ( = cling to) [+ rope, raft, branch] s'accrocher à ; [+ hope, idea] se raccrocher àb. ( = keep) garder• hold on to that, it might be valuable garde-le, ça a peut-être de la valeur► hold outa. ( = last) [supplies] durer• how long will the food hold out? combien de temps est-ce que les provisions vont durer ?b. ( = resist) tenir bon• to hold out against [+ enemy, attacks] tenir bon devant ; [+ change, progress, threats] résister à• the negotiations held out little hope of a settlement les négociations laissaient entrevoir peu d'espoir de parvenir à un accord► hold out on (inf) inseparable transitive verb• you've been holding out on me! tu m'as caché quelque chose !► hold over separable transitive verb remettre• I'll hold you to that! je te prends au mot !► hold together[objects] tenir (ensemble) ; [groups, people] rester uni[+ objects] maintenir ensemble ; [+ political party] maintenir l'union de► hold upb. [argument] être valablea. ( = raise) leverb. ( = support) soutenir• I'm sorry, I was held up excusez-moi, j'ai été retenud. [robber] attaquer (à main armée)* * *[həʊld] 1.1) ( grasp) prise fto keep (a) hold of ou on — tenir
2) ( possession)to get hold of — se procurer [book, ticket]; [press] avoir vent de [story]; découvrir [information]
3) ( contact)to get hold of — ( by phone) joindre; ( by other means) trouver
4) ( control) emprise f (on, over sur)to have a hold on ou over somebody — avoir de l'emprise sur quelqu'un
to put a project on hold — gen laisser un projet en suspens
6) (storage, area) Aviation soute f; Nautical cale f7) ( in wrestling) prise f8) (of spray, gel) fixation f2.transitive verb (prét, pp held)1) ( clasp) tenirto hold something in one's hand — tenir quelque chose à la main [brush, pencil]; ( enclosed) tenir quelque chose dans la main [coin, sweet]
to hold somebody by — tenir quelqu'un par [sleeve, leg]
2) ( maintain)to hold something in place ou position — maintenir quelque chose en place
3) ( arrange) gen organiser; avoir [conversation]; célébrer [church service]; mener [enquiry]; faire passer [interview]4) ( have capacity for) (pouvoir) contenir [350 people]5) ( contain) [drawer, cupboard, box, case] contenir [objects, possessions]6) ( support) supporter [weight, load, crate]7) ( restrain) tenir [dog]there'll be no holding him — fig on ne pourra plus l'arrêter
8) ( keep against will) détenir [person]9) ( possess) détenir, avoir [shares, power, record]; être titulaire de [degree, sporting title]; occuper [job, position]; avoir, être en possession de [passport, licence]; porter [title]; avoir [mortgage]; [computer] conserver [information]10) ( keep back) garder [place, ticket]; faire attendre [train, flight]; mettre [quelque chose] en attente [letter, order]hold it! — (colloq) minute! (colloq)
11) ( believe) avoir [opinion, belief]to hold somebody/something to be — tenir quelqu'un/quelque chose pour
to hold somebody liable ou responsible — tenir quelqu'un pour responsable
to hold that — [person] soutenir que; [law] dire que
12) ( defend successfully) tenir [territory, city]; conserver [title, seat, lead]13) ( captivate) captiver [audience]; capter, retenir [attention]15) Music tenir [note]16) Automobile3.intransitive verb (prét, pp held)1) ( remain intact) tenir; fig (also hold good) tenir2) ( continue) [weather] rester beau, se maintenir; [luck] continuer, durer3) Telecommunications patienter4) ( remain steady)•Phrasal Verbs:- hold in- hold off- hold on- hold out- hold to- hold up -
105 interviewee
interviewee [‚ɪntəvjʊˈi:](for job, place on course) candidat (e) m(f) (qui passe un entretien) ; (in media) interviewé (e) m(f)* * *[ˌɪntəvjuː'iː]1) (for job, place) candidat/-e m/f2) (on TV, radio) personne f interviewée3) ( in survey) personne f interrogée -
106 interviewer
interviewer [ˈɪntəvjʊər]• the interviewer asked me... (for job) la personne qui m'a fait passer l'entretien m'a demandé...* * *['ɪntəvjuːə(r)]1) (for job, course) personne f faisant passer l'entretien2) (on Radio, TV, in newspaper) intervieweur/-euse m/f3) ( for survey) enquêteur/-trice m/f -
107 mass
mass [mæs]1. nouna. [of substance, objects] masse fb. ( = people) the masses les masses (populaires)c. (religious) messe f2. plural noun3. adjectivea. [unemployment, destruction] massif ; [resignations, redundancies] en masse ; [hysteria] collectifb. [culture, movement] de masse[troops] se masser ; [clouds] s'amonceler5. compounds* * *[mæs] 1.2) ( amount) ( of people) foule f (of de); ( of details) quantité f (of de)3) Religion messe f4) Physics, Art masse f2.masses plural noun1) ( the people)the masses — gen la foule; ( working class) les masses fpl
2) (colloq) GB ( lots)3.masses of work — beaucoup or plein (colloq) de travail
noun modifier1) ( large scale) [ audience] de masse; [ destruction, exodus, protest, unemployment] massif/-ive; [ sackings] en massemass meeting — rassemblement m de masse
2) ( of the people) [ movement, tourism] de masse4.intransitive verb [troops] se regrouper; [bees] se masser; [clouds] s'amonceler -
108 medium
medium [ˈmi:dɪəm]1. noun(plural media)a. moyen mb. ( = mid-point) milieu m2. adjective3. compounds* * *['miːdɪəm] 1.advertising medium — support m publicitaire
3) ( mid-point) milieu mto find ou strike a happy medium — trouver le juste milieu
5) (pl - iums) ( spiritualist) médium m2.1) [size, temperature] moyen/-enne2) Radio [wave] moyen/-enne -
109 mixed
mixed [mɪkst]1. adjectivea. [school, bathing] mixte ; [neighbourhood] mélangéb. ( = varying) [reviews, emotions, signals] contradictoire ; [results, reaction] inégal ; [success, reception] mitigé2. compounds* * *[mɪkst]1) ( varied) [collection, programme, diet] varié; [nuts, sweets] assorti; [salad] composé; [group, community] (socially, in age) mélangé; ( racially) d'origines diverses2) ( for both sexes) [school, team, sauna] mixte3) ( contrasting) [reaction, feelings, reception] mitigé -
110 news service
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111 publicity
publicity [pʌbˈlɪsɪtɪ]• I keep getting publicity about the society's meetings je reçois tout le temps des circulaires concernant les réunions de la société* * *[pʌb'lɪsətɪ] 1.1) ( media attention)to receive bad ou adverse publicity — faire l'objet de critiques dans les médias
2) ( advertising) publicité f3) [U] ( advertising material) ( brochures) brochures fpl publicitaires; ( posters) affiches fpl publicitaires; ( films) films mpl publicitaires2. -
112 repackage
repackage [‚ri:ˈpækɪdʒ]* * *[riː'pækɪdʒ]transitive verb1) Commerce reconditionner [product]2) fig reconditionner [pay offer]; modifier l'image publique de [politician, media personality] -
113 rife
rife [raɪf]• to be rife [disease, corruption, unemployment] sévir► rife with ( = full of)* * *[raɪf]adjective (après v)to be rife — [crime] régner
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114 venture
venture [ˈvent∫ər]1. noun( = project) entreprise f• the success of his first film venture le succès de sa première incursion dans le domaine cinématographique[+ life, fortune, reputation] risquer ; [+ opinion, explanation, guess] hasarder (PROV) nothing ventured nothing gained(PROV) qui ne risque rien n'a rien• to venture in/out se risquer à entrer/sortir• to venture into town/into the forest se hasarder dans la ville/dans la forêt4. compounds* * *['ventʃə(r)] 1.1) Commerce, Finance ( undertaking) aventure f, entreprise fa publishing/media venture — une aventure éditoriale/médiatique
2) ( experiment) essai m2.transitive verb1) ( offer) hasarder [opinion, suggestion]2) ( gamble) risquer [bet, money] (on sur)3.1) (go)to venture into — s'aventurer dans [place, street, city]
to venture forth — littér se risquer à sortir
2) Commerce ( make foray)to venture into — se lancer dans [retail market, publishing]
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115 TMT
( abbreviation technology, media and telecommunications) TMTTMT company entreprise f du secteur TMT;TMT sector secteur m TMTThe company's story is typical of many of the transformations that took place in the so-called TMT sector during the internet frenzy in that it decided to move away from its old defence electronics business to focus on supplying telecoms equipment.
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116 XMCL
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117 above-the-line advertising
publicité f médiaEnglish-French business dictionary > above-the-line advertising
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118 above-the-line costs
coûts m au-dessus de la lignecoûts m média -
119 above-the-line expenditure
dépenses f pl au-dessus de la lignedépenses f médiaEnglish-French business dictionary > above-the-line expenditure
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120 above-the-line promotion
promotion f médiaEnglish-French business dictionary > above-the-line promotion
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