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121 banner
COMPUTING (for advertising on Internet) bandeau m publicitaire, bannière f publicitairebanner ad, banner advertisement bandeau publicitaire, bannière publicitaire;banner campaign = campagne publicitaire sur Internet utilisant des bandeaux publicitairesAt group level Unilever has an agreement with service provider America Online to advertise its products to subscribers. Separate from this, its most expensive new-media venture in the UK was a five-week banner campaign earlier this year for a new Lynx deodorant fragrance called Apollo.
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122 below-the-line advertising
publicité f hors-médiaEnglish-French business dictionary > below-the-line advertising
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123 below-the-line costs
coûts m pl au-dessous de la lignecoûts m pl hors-média -
124 below-the-line expenditure
dépenses f pl au-dessous de la lignedépenses f pl hors-médiaEnglish-French business dictionary > below-the-line expenditure
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125 below-the-line promotion
promotion f hors-médiaEnglish-French business dictionary > below-the-line promotion
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126 department
∎ the sales/personnel department le service commercial/personnel;∎ the toy department le rayon des jouetsBritish Department of Culture, Media and Sport ministère de la culture, de la communication et des sports;American Department of Defense ministère de la Défense;British formerly Department of Education and Employment, American Department of Education ≃ ministère de l'Éducation;British Department for Education and Skills ≃ ministère de l'Éducation nationale;American Department of Energy ministère de l'Énergie;British Department for Environment, Food and Rural Affairs ≃ ministère de l'environnement et des affaires rurales;British Department of Health, American Department of Health and Human Services ministère de la Santé;American Department of Housing and Urban Development ministère du logement et de la ville;British Department for International Development secrétariat m d'État à la Coopération;American Department of the Interior = ministère de l'Intérieur;American Department of Justice ministère de la Justice;American Department of Labor ministère de l'Emploi et de la Solidarité;department meeting réunion f de service;British Department of Public Works ≃ ministère de l'Équipement;British Department of Social Security ≃ Sécurité f sociale;American Department of State Département m d'État, ≃ ministère des Affaires étrangères;department store grand magasin m;American Department of Trade ministère du Commerce;British Department of Trade and Industry ministère du Commerce et de l'Industrie; -
127 exposure
(a) (publicity) couverture f;∎ to get a lot of exposure (of company, product) faire l'objet d'une couverture médiatique importante;∎ exposure to the media is important for a new product il est important de bénéficier d'une couverture médiatique pour un nouveau produit -
128 interactive
COMPUTING interactif(ive)interactive CD CD-I m, disque m compact interactif;interactive digital media médias m pl numériques interactifs;interactive highway autoroute f interactive;interactive marketing marketing m interactif
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