-
21 logotype
сущ.а) полигр. (шрифт, каждая литера которого состоит из нескольких букв)б) марк., пат. (графический знак фирмы: изображение, символ, слова, буквы, комбинация начальных букв, представляющая собой сокращенное название организации, и т. п., которые служат опознавательным знаком данной компании и ее продукции)The logotype is composed by the characters "C", "V", and "L", which is the acronym for "Computer Vision Laboratory". — Логотип состоит из букв "К", "В" и "Л", что представляет собой акроним "Компьютер Вижн Лэборэтри".
в) марк., пат. ( словесный товарный знак в особом графическом исполнении)Syn:See:
* * *
logo logotype логотип: изображение, символ, слова, буквы, которые служат опознавательным знаком данной компании; см. brand; -
22 index
1) указатель; составлять указатель2) индекс ( классификации); индексировать ( проставлять классификационные индексы)3) коэффициент•- index to names of applicants
- index of acceptance
- index of applicants
- index of applications
- index of branch patent collection
- index of classes
- index of classification of inventions
- index of competitiveness
- index of design patentees
- index of industrial production
- index of keywords
- index of licenses
- index of names
- index of patentees
- index of patent owners
- index of patents
- index of registrants
- index of subjects
- index of trademark owners
- index of Trademarks Issued from the United States Patent Office
- alphabetical index
- alphabetical classified index
- alphabetical subject index
- annual index
- annual patent index
- author's index
- auxiliary index
- bibliographical index
- branch patent index of classes
- brand development index
- card index
- catchwords index
- citation index
- class index of patents
- classified index
- coordinate index
- design index
- Divisional Allotment index of Abridgement
- flat card index
- frequency index
- geographical index of residence of inventors
- group index
- indicative index
- internal index
- key-phrase index
- key-word-in-context index
- key-word-out-of-context index
- licensing index
- name index
- numerical index
- patent annual index
- peek-a-boo index
- quality index
- subject index
- subject matter index
- supplementary index
- systematic index
- technological time index
- thumb index
- title index* * *индекс (классификации); указатель; проставлять классификационные индексы -
23 shibboleth
1. n библ. шибболет2. n книжн. примета для опознания3. n книжн. тайный пароль4. n неодобр. ходячее словечко, избитый лозунг5. n неодобр. предрассудок; традиционное предубеждениеСинонимический ряд:1. badge (noun) badge; hallmark; idiosyncrasy; mannerism; trademark2. byword (noun) buzz word; byword; catch phrase; catchphrase; catchword; motto; phrase; slogan; watch word3. commonplace (noun) banality; bromide; cliche; commonplace; platitude; prosaicism; prosaism; rubber stamp; tag; truism4. password (noun) countersign; cue; password; signal; watchword -
24 brand
brænd
1. сущ.
1) раскаленный или горящий предмет, палка а) головня;
уголья б) раскаленный кусок железа в) поэт. факел Syn: torch г) поэт. меч Jove's brand God's brand Syn: sword
2) изначально "выжженый знак", далее просто знак;
также переносные значения а) выжженное клеймо (обычно на скоте) ;
тавро brand blotter б) клеймо, печать позора Syn: stigma в) заводское клеймо, маркировка, серийный номер (нанесенный на продукт) brand image no-name brand Syn: logotype, trade name, trademark г) качество, сорт - brand name of the best brand
3) бот. головня Syn: burn ∙ a brand from the burning/fire ≈ человек, спасенный от грозившей ему опасности
2. гл.
1) о нанесении клейма в прямом или переносном смысле а) выжигать клеймо, клеймить Syn: burn б) клеймить, позорить Syn: stigmatize
2) прижигать( рану)
3) отпечатываться в памяти, оставлять неизгладимое впечатление I am able to recall every word of this, it is branded into my mind. ≈ Я помню каждое слово из той речи, так она врезалась мне в память. головня, головешка выжженное клеймо;
тавро фабричная марка;
фабричное клеймо клеймо (орудие для клеймения) (историческое) выжженное клеймо у преступника клеймо, печать позора - the * of villainy печать злодейства /подлости/ сорт, качество, марка - good * of flour хороший сорт муки - good ordinary * обычный коммерческий сорт факел меч (ботаника) ржавчинный или головневый гриб( ботаника) головня вонючая (Tilletia tritici) > a * from /out of/ the fire /the burning/ человек, спасенный от грозящей ему опасности /от верной гибели/;
человек, спасенный от позора или греха выжигать;
ставить клеймо оставлять отпечаток в памяти - it is *ed on my mind это запечатлелось в моей памяти выделять, накладывать отпечаток - her hairstyle *s her as old fashioned эта прическа делает ее старомодной клеймить - to * with infamy позорить - to * smb. as a liar заклеймить кого-л. как лжеца brand выжженное клеймо;
тавро ~ выжигать клеймо ~ бот. головня;
a brand from the burning (или the fire) человек, спасенный от грозившей ему опасности ~ головня;
головешка ~ качество ~ клеймить, позорить ~ клеймо, печать позора ~ клеймо ~ марка ~ поэт. меч ~ отпечатываться в памяти, оставлять неизгладимое впечатление;
it is branded on my memory это врезалось мне в память ~ раскаленное железо ~ сорт, качество;
of the best brand высшей марки ~ сорт ~ товарный знак ~ торговая марка ~ торговый знак ~ фабричная марка ~ фабричное клеймо, фабричная марка ~ фабричное клеймо ~ поэт. факел ~ фирменный знак ~ бот. головня;
a brand from the burning (или the fire) человек, спасенный от грозившей ему опасности competitive ~ конкурирующая торговая марка ~ отпечатываться в памяти, оставлять неизгладимое впечатление;
it is branded on my memory это врезалось мне в память manufacturer's ~ фабричная марка manufacturer's ~ фирменный знак производителя ~ сорт, качество;
of the best brand высшей марки -
25 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
26 design
2) замысел; план; намерение3) рисунок; чертеж; композиция; внешний вид4) конструировать, проектироватьсм. design patent•- design around the claims- artistic design
- functional design
- exclusively functional design
- corresponding design
- graphic design
- industrial design
- old-fashioned design
- ornamental design
- overall design
- patentable design
- patented design
- registered design
- sketch design
- stylized design
- trademark design
- typeface design
- word design* * * -
27 mark
знак; марка; клеймо; маркировать; ставить торговый знаксм. trademark- concurrent use of the same mark
- distinctive character of mark
- mark patented articles
- mark of assay
- mark of high renown
- bench mark
- book mark
- certification mark
- collective mark
- combination marks
- conflicting mark
- confusingly similar mark
- Cotton mark
- deceptive mark
- descriptive mark
- disclaimer mark
- distinctive mark
- ear mark
- emblem mark
- factory mark
- figurative mark
- geographic mark
- hall mark
- identification mark
- immoral mark
- index mark
- initial mark
- maker's mark
- manufacture mark
- manufacturing mark
- merchandise mark
- mint mark
- offending mark
- ownership mark
- pottery mark
- printer's mark
- proprietary mark
- publisher's mark
- registered mark
- scandalous mark
- service mark
- sound mark
- standard mark
- three-dimensional mark
- trade mark
- unregistrable mark
- word mark
- workman's mark
- works mark* * *см. trade-mark -
28 advertising
1) реклама, рекламирование2) рекламное дело; публикация объявлений•- advertising to business
- antistatus advertising
- auditively perceptible advertising
- brand advertising
- comparative advertising
- competitive advertising
- consumer advertising
- corporate advertising
- corporate image advertising
- ethical advertising
- fraudulent advertising
- industrial advertising
- informative advertising
- institutional advertising
- local advertising
- national advertising
- oral advertising
- patent advertising
- persuasive advertising
- product advertising
- professional advertising
- radio advertising
- retail advertising
- television advertising
- trade advertising
- trademark advertising
- visual advertising
- vocational advertising
- word of mouth advertising
- written advertising -
29 formation
1) образование, формирование, учреждение2) строение, структура•- dot formation
- price formation
- trademark formation
- want formation
- word formation -
30 brand
[brænd] 1. сущ.1) торговая марка, бренд- brand awareness10 % discount for own-brand products — 10% скидка на товары под собственным брендом
- brand stretchingSyn:2) разновидность, сортthe Chinese brand of communism — китайская разновидность коммунизма, коммунизм по-китайски
3) выжженное клеймо ( на скоте); тавро4) клеймо, печать позораthe brand of Cain — библ. каинова печать
Syn:5) головня, угли; кусок железа6) поэт. факелSyn:7) поэт. мечSyn:••- God's brand 2. гл.1)а) выжигать клеймо, клеймитьSyn:б) маркироватьThe handsets will be branded with the Aston Martin logo and will feature the sound of an Aston Martin engine as a ring tone. — На мобильных телефонах будет стоять логотип "Астон Мартин", а в качестве рингтона будет использоваться звук мотора этого автомобиля.
Syn:2) клеймить, позоритьSyn:4) отпечатываться в памяти, оставлять неизгладимое впечатлениеI am able to recall every word of this, it is branded into my mind. — Я помню каждое слово из той речи, так она врезалась мне в память.
5) марк. брендировать (давать фирменное название, создавать фирменный дизайн, имидж)He owned a chain of restaurants branded under his own name. — Ему принадлежала сеть ресторанов, названная его собственной фамилией.
To accommodate the desires of advertisers, broadcast networks are increasingly trying to brand themselves - the young male network, the teen-age girl network... — Идя навстречу пожеланиям рекламодателей, телесети прилагают всё больше и больше усилий для того, чтобы стать брендами: сеть для молодых мужчин, сеть для девушек-подростков…
-
31 marque verbale
Marque écrite en caractères d'imprimerie, en police normale, sans élément graphique spécifique, pour identifier le fabricant d'équipement.Trademark written in block letters which may appear on the kit as one accepted type of manufacturer identification.Dictionnaire Français-Anglais (UEFA Football) > marque verbale
-
32 taste
1. n вкус, пониманиеin taste, with taste — со вкусом
horrid to the taste — отвратительный на вкус, тошнотворный
refinement of taste — тонкость, вкуса, изысканный вкус
2. n тактin bad taste — бестактно, неуместно
3. n склонность; влечение, пристрастиеsuit your own taste — делай, как тебе хочется
acquired taste — благоприобретенный вкус; привитая склонность
4. n стиль, манера5. n проба; глоточек; кусочек6. n немного, чуточка; примесь, привкус7. n представление; образчик8. n кухня, набор национальных блюд9. n уст. проба, опробование10. v пробовать, отведать11. v дегустировать12. v иметь привкус; отдавать13. v различать на вкус14. v чувствовать вкус15. v есть, питьnot to taste — ничего не попробовать, ничего не съесть
16. v уст. отведать, откушать17. v вкушать, испытывать; получать представление, знакомиться18. v арх. вкусить, познакомиться; испытать, познать на своём опыте19. v содержать в себе элемент; отдаватьa sharp word that tastes of envy — резкие слова, в которых чувствуется зависть
20. v редк. придавать вкус21. v уст. иметь вкус, склонностьbad taste — плохой вкус, безвкусица
Синонимический ряд:1. appetite (noun) appetence; appetite; fondness; inclination; liking; soft spot; stomach; thirst; weakness2. discrimination (noun) cultivation; decorum; discernment; discrimination; distinction; insight; judgment; perception; refinement; sense3. flavor (noun) aroma; flavor; flavour; gusto; heart; palate; relish; sapidity; sapor; savor; savour; scent; sensation; smack; tang; zest4. hint (noun) breath; cast; dash; hint; intimation; lick; shade; shadow; smatch; smell; soupcon; spice; sprinkling; strain; streak; suggestion; suspicion; tincture; tinge; touch; trace; trifle; twang; vein; whiff; whisper; wink5. morsel (noun) appetiser; appetizer; bit; bite; dainty; morsel; sample; sip; tidbit; titbit6. preference (noun) affection; disposition; hunger; partiality; penchant; predilection; predisposition; preference; tendency7. tastefulness (noun) tastefulness8. experience (verb) encounter; experience; feel; know; perceive; undergo9. have (verb) go through; have; meet with; see; suffer10. sample (verb) sample; sip; try11. savor (verb) discern; enjoy; relish; savor; savour; sense; tang12. suggest (verb) smack; smell; suggestАнтонимический ряд:dislike; indelicacy -
33 brand
- фабричное клеймо
- товарный знак и знак обслуживания
- бренд (защита интеллектуальной собственности)
- бренд
бренд
1. Защищенный законодательно продукт, компания (её название) или концепция, выделенные общественным сознанием из массы себе подобных [http://www.rol.ru/files/dict/internet/#].
2. "бренд", досл. "широко известное имя" (brand name)
Фирмы с мировыми именами.
[ http://www.morepc.ru/dict/]Тематики
EN
бренд
Зрительное, словесное или вместившее в себя обе формы обращение, призванное донести до потребителя все своеобразие товара или услуги, а также целый ряд связанных с ними ожиданий и ассоциаций. Бренд может быть выражен словом, знаком, символом, рисунком, термином или их сочетанием.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand
Message, either visual or verbal or both, that communicates the identity and image of a product or service and conveys a set of expectations of and associations with a product or service. A brand may take the form of a word, mark, symbol, design, term, or a combination of these.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
товарный знак и знак обслуживания
Обозначения, способные отличать соответственно товары и услуги одних юридических лиц или физических лиц от однородных товаров и услуг других юридических или физических лиц (Закон РФ «О товарных знаках…»)
[ http://slovar-lopatnikov.ru/]Тематики
EN
фабричное клеймо
торговая марка
Ставить фабричное клеймо или торговую марку.
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > brand
-
34 service mark
знак обслуживания
Наименование, слово, фраза или символ, или комбинация этих элементов, которые используются в торговле для обозначения и индивидуализации услуг, предоставляемых другими провайдерами, а также для обозначения источника таких услуг.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
service mark
Name, word, phrase or symbol, or any combination thereof, used in commerce to identify and distinguish services sold or supplied by others, and to indicate the source of origin.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
марка сервисного обслуживания
—
[Е.С.Алексеев, А.А.Мячев. Англо-русский толковый словарь по системотехнике ЭВМ. Москва 1993]Тематики
EN
товарный знак и знак обслуживания
Обозначения, способные отличать соответственно товары и услуги одних юридических лиц или физических лиц от однородных товаров и услуг других юридических или физических лиц (Закон РФ «О товарных знаках…»)
[ http://slovar-lopatnikov.ru/]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > service mark
- 1
- 2
См. также в других словарях:
Trademark distinctiveness — is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if amongst other things it performs the essential trademark function, and has distinctive character.… … Wikipedia
trademark — trade·mark / trād ˌmärk/ n: a mark that is used by a manufacturer or merchant to identify the origin or ownership of goods and to distinguish them from others and the use of which is protected by law see also dilution, infringement, strong mark … Law dictionary
trademark — [trād′märk΄] n. 1. a symbol, design, word, letter, etc. used by a manufacturer or dealer to distinguish a product or products from those of competitors: usually registered and protected by law: cf. SERVICE MARK 2. Informal a distinctive feature… … English World dictionary
Trademark (disambiguation) — Trademark may refer to:* Trademark, a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. * Trademark (band), an… … Wikipedia
trademark — ► NOUN 1) a symbol, word, or words, legally registered or established by use as representing a company or product. 2) a distinctive characteristic or object. ► VERB ▪ provide with a trademark … English terms dictionary
Word — trademark a popular type of computer ↑software used for word processing (=typing letters, reports etc and storing information) , produced by the Microsoft Corporation … Dictionary of contemporary English
Trademark — For other uses, see Trademark (disambiguation). For guidelines on using trademarks within Wikipedia, see Wikipedia:Manual of Style (trademarks). Intellectual property law … Wikipedia
trademark — Generally speaking, a distinctive mark of authenticity, through which the products of particular manufacturers or the vendible commodities of particular merchants may be distinguished from those of others. It may consist in any symbol or in any… … Black's law dictionary
Trademark dilution — Intellectual property law Primary rights Copyright · authors rights … Wikipedia
trademark — /trayd mahrk /, n. 1. any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others. A trademark is a… … Universalium
trademark — A distinctive name or symbol used to identify a product or company and build recognition. Trademarks may be registered with the US Patent and Trademark Office. Bloomberg Financial Dictionary * * * trademark trade mark [ˈtreɪdmɑːk ǁ mɑːrk]… … Financial and business terms