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101 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
102 in
{in}
I. 1. място, положение, при някои глаголи и за движение в, на, у
IN the street/field/sky на улицата/полето/небето
to at IN a draught седя на течение
IN Dickens у Дикенс, в съчиненията на Дикенс
to come IN the room влизам в стаята
2. време през, в, на, по време на, понякога не се превежда
IN autumn/sprine, etc. през есента/пролетта и пр., есенно/пролетно време
IN 1970 през/в 1970 г.
IN February/June, etc. през февруари/юни и пр.
IN my youth на младини
3. времетраене за, в, вътре в, след
I'll be back IN five minutes ще се върна след пет минути
4. състояние, обстоятелства, условия в, на, при, с, по, под
с ger при, като
IN bud/leaf напъпил, разлистен
IN employment/work на работа/служба
IN a cap/a necktie/spectacles с каскет/връзка/очила
IN slippers/stockings по чехли/чорапи
IN crossing the street при пресичане на/като пресичам улицата
5. обсег, сфера в, пред, според, по, или не се превежда
IN his sight пред очите му
victory is IN sight победата e близка
IN my opinion според мен, по моему
professor IN American History професор по американска история
weak/poor IN maths слаб по математика
6. степен, размер, ограничение на, в, с, по, по отношение на, откъм, понякога не се превежда
IN length/breadth, etc. на дължина/ширина и пр.
IN your size по вашата мярка
IN appearance на вид
they lost... IN killed/wounded/tanks загубиха... убити/ранени/танкове
7. пропорция от, на
one IN a hundred един на/от сто
8. принадлежност, участие, влизане в състава на нещо в, с
IN the army/navy, etc. във войската/флотата и пр.
to be IN politics занимавам се с политика
to be IN pictures работя в кинематографията
9. причина, подбуда, цел от, с, в
IN gratitude от/с благодарност
to shout IN anger викам от гняв/гневно
IN answer to в отговор на
10. преминаване в ново състояние
to break IN two счупвам (се) на две
11. начин в, с, на
IN a loud/soft voice на/с висок/тих глас
IN a reproachful, etc. tone с укорен и пр. тон
IN English/Bulgarian на английски/български
IN groups/flocks/dozens, etc. на групи/стада/дузини и пр
12. средство, материал с, от
IN pencil/chalk/ink с молив/тебешир/мастило
statue IN marble/bronze, etc. статуя от мрамор/бронз и пр., мраморна/бронзова статуя
13. в изрази
IN itself само по себе си
IN so/as far as дотолкова доколкото
IN that с това, че, тъй като, понеже, дотолкова доколкото
it is dangerous IN that it may become addictive опасно e, понеже може да се пристрасти човек
IN me в мое лице
to be IN it участвувам/имам дял в нещо
the devil's IN it това e работа на дявола
those IN it участвуващите
there is not much IN it не е/не представлява кой знае какво
there is something IN it има нещо (вярно) в това
there is nothing IN it не струва нищо, много проста работа
II. adv вътре
to come IN влизам
to put a notice IN давам обявление (във вестник)
coat with the woolly side IN кожух с космите навътре
IN with you! влизай! to fly IN пристигам (за самолет)
to be IN and out of разг. постоянен посетител/клиент съм на
he is always IN and out of the house той влиза и излиза като у дома си
to be IN on разг. зная, посветен съм в (тайна и пр.)
III. 1. вътрешен
IN patient мед. стационарен болен
the IN side крикет страната, която подава
2. идващ, пристигащ (за влак и пр.)
3. разг. моден (за заведение и пр.)
4. разг. който е на власт
5. разг. за тесен кръг
IV. 1. pl the INs политическата партия, която е на власт
2. разг. влияние (with пред)
INs and outs всички подробности/тънкости, криволичене (на път и прен)* * *{in} prep 1. място, положение, при някои глаголи и за движение в, (2) {in} adv вътре; to come in влизам; to put a notice in давам обяв{3} {in} а 1. вътрешен; in patient медд. стационарен болен; the in s{4} {in} n 1. pl the ins политическата партия, която е на власт; 2.* * *сред; у; след; с, със; през; вътре; в, във; на; навътре;* * *1. 1 в изрази 2. 1 начин в, с, на 3. 1 средство, материал с, от 4. coat with the woolly side in кожух с космите навътре 5. he is always in and out of the house той влиза и излиза като у дома си 6. i'll be back in five minutes ще се върна след пет минути 7. i. място, положение, при някои глаголи и за движение в, на, у 8. ii. adv вътре 9. iii. вътрешен 10. in 1970 през/в 1970 г 11. in a cap/a necktie/spectacles с каскет/връзка/очила 12. in a loud/soft voice на/с висок/тих глас 13. in a reproachful, etc. tone с укорен и пр. тон 14. in answer to в отговор на 15. in appearance на вид 16. in autumn/sprine, etc. през есента/пролетта и пр., есенно/пролетно време 17. in bud/leaf напъпил, разлистен 18. in crossing the street при пресичане на/като пресичам улицата 19. in dickens у Дикенс, в съчиненията на Дикенс 20. in employment/work на работа/служба 21. in english/bulgarian на английски/български 22. in february/june, etc. през февруари/юни и пр 23. in gratitude от/с благодарност 24. in groups/flocks/dozens, etc. на групи/стада/дузини и пр 25. in his sight пред очите му 26. in itself само по себе си 27. in length/breadth, etc. на дължина/ширина и пр 28. in me в мое лице 29. in my opinion според мен, по моему 30. in my youth на младини 31. in patient мед. стационарен болен 32. in pencil/chalk/ink с молив/тебешир/мастило 33. in slippers/stockings по чехли/чорапи 34. in so/as far as дотолкова доколкото 35. in that с това, че, тъй като, понеже, дотолкова доколкото 36. in the army/navy, etc. във войската/флотата и пр 37. in the street/field/sky на улицата/полето/небето 38. in with you! влизай! to fly in пристигам (за самолет) 39. in your size по вашата мярка 40. ins and outs всички подробности/тънкости, криволичене (на път и прен) 41. it is dangerous in that it may become addictive опасно e, понеже може да се пристрасти човек 42. iv. pl the ins политическата партия, която е на власт 43. one in a hundred един на/от сто 44. professor in american history професор по американска история 45. statue in marble/bronze, etc. статуя от мрамор/бронз и пр., мраморна/бронзова статуя 46. the devil's in it това e работа на дявола 47. the in side крикет страната, която подава 48. there is not much in it не е/не представлява кой знае какво 49. there is nothing in it не струва нищо, много проста работа 50. there is something in it има нещо (вярно) в това 51. they lost... in killed/wounded/tanks загубиха... убити/ранени/танкове 52. those in it участвуващите 53. to at in a draught седя на течение 54. to be in and out of разг. постоянен посетител/клиент съм на 55. to be in it участвувам/имам дял в нещо 56. to be in on разг. зная, посветен съм в (тайна и пр.) 57. to be in pictures работя в кинематографията 58. to be in politics занимавам се с политика 59. to break in two счупвам (се) на две 60. to come in the room влизам в стаята 61. to come in влизам 62. to put a notice in давам обявление (във вестник) 63. to shout in anger викам от гняв/гневно 64. victory is in sight победата e близка 65. weak/poor in maths слаб по математика 66. време през, в, на, по време на, понякога не се превежда 67. времетраене за, в, вътре в, след 68. идващ, пристигащ (за влак и пр.) 69. обсег, сфера в, пред, според, по, или не се превежда 70. преминаване в ново състояние 71. принадлежност, участие, влизане в състава на нещо в, с 72. причина, подбуда, цел от, с, в 73. пропорция от, на 74. разг. влияние (with пред) 75. разг. за тесен кръг 76. разг. който е на власт 77. разг. моден (за заведение и пр.) 78. с ger при, като 79. степен, размер, ограничение на, в, с, по, по отношение на, откъм, понякога не се превежда 80. състояние, обстоятелства, условия в, на, при, с, по, под* * *in [in] I. prep 1. за място, положение (и при глаголи за движение): в, на, у; \in bed на легло; \in the front row на първия ред; to walk out \in the rain разхождам се на дъжда; \in a draught на течение;\in the mirror в огледалото; \in Conrad у (в произведенията на) Конрад; 2. за състояние, обстоятелства, условия: в, на, при, с, по, под; \in trouble в беда; \in comfort ( disorder) в охолство (безредие); \in camera юрид. при закрити врати; \in power на власт; \in a fire ( an emergency) при пожар (непредвиден случай); \in mourning в траур; \in a cap с каскет; \in shirt sleeves по риза, без сако; in one's pyjamas по пижама; \in slavery под робство; \in white в бяло; \in mathematics по математика; 3. за причина, подбуда, цел: от, в; \in pain от болка; \in surprise учудено, с (от) изненада; \in anger от яд; \in answer to в отговор на; \in honour of в чест на; 4. за време: през, в, на; \in 1992 през 1992 г.; \in summer през лятото, лете; \in August през август; \in my sleep докато съм спал; \in my youth на младини; \in the past в миналото; 5. за времетраене: за, вътре в, след; \in a week ( a month) за (след) една седмица (месец); 6. за обсег: в, пред, според, по; \in o.'s power в моя власт; \in his sight пред очите му; \in my opinion според моето мнение, по мое мнение, според мен; \in all probability по всяка вероятност; a course \in American literature курс по американска литература; 7. за степен, размер, ограничение: на, в, с, по, по отношение на, откъм; \in width на ширина; \in itself само по себе си; \in so (as) far as дотолкова, доколкото; \in that в (по) това, че; задето; deaf \in one ear глух с едното ухо; to be lacking \in faith липсва ми вяра; 8. за начин: в, с, на; payment \in kind плащане в натура; \in a loud voice с висок глас, силно; \in French на френски; \in a few words с няколко думи, накратко; \in short накъсо; \in writing писмено; \in groups ( flocks, dozens) на групи (стада, дузини); \in twos and threes по двама и по трима; 9. за пропорция: от, на; one \in a thousand един на хиляда; once \in five months веднъж на пет месеца; 10. за принадлежност, участие, влизане в състава на нещо, занаят: в, с; \in the trade от бранша; to be \in business занимавам се с търговия; 11. за преминаване в ново състояние: на; to break \in two счупвам (се) на две; 12. за средство, материал: с, от; to write \in pencil ( ink) пиша с молив (мастило); a house \in brick къща от тухли; 13. predic to be \in it участвам, вземам участие, имам дял; those \in it участващите; there is not much \in it не е (не представлява) кой знае какво; her rivals are not \in it with her разг. съперниците ѝ не могат да се сравняват с нея, хич ги няма; I did not think he had it \in him не мислех, че е способен на това; II. adv 1. вътре; to lock s.o. \in заключвам някого; to put a notice \in давам обявление (във вестник); \in and out ту вътре, ту вън; day \in, day out ден след ден, всеки ден; he is always \in and out of the house той влиза и излиза като у дома си; 2. predic to be \in вътре (у дома, вкъщи) съм; идвам, пристигам, настъпвам; на власт съм; на мода съм; играя ( крикет); bright colours are \in ярките цветове са на мода; the train is \in влакът дойде, пристигна; spring is \in пролетта настъпи; the harvest is \in реколтата е прибрана; to be \in for сп. записан съм (за състезание); разг. предстои им; we are \in for a big thing захванали сме се с нещо голямо, плуваме в дълбоки води; to be \in for it разг. загазил съм го, закъсал съм, "вътре" съм; лошо ми се пише; to have it \in for s.o. разг. имам зъб на; to be ( keep) \in with в приятелски отношения съм с; III. adj вътрешен; the \in side страната, която играе (в крикета); IV. n pl the \ins политическа партия на власт; the \ins and outs завои, лъкатушения; извъртания, усуквания, хитрини; (пълни) подробности; to know the \ins and outs of a matter зная всички подробности (тънкости) по; to be on the \in разг. зная всичко, компетентен съм, мъдър съм. -
103 rive
rive [ʀiv]feminine noun[de mer, lac] shore ; [de rivière] bank• la rive gauche/droite (de la Seine) the left/right bank (of the Seine)━━━━━━━━━━━━━━━━━RIVE GAUCHE, RIVE DROITEThe terms rive gauche and rive droite are social and cultural notions as well as geographical ones. The Left Bank of the Seine (ie the southern half of Paris) is traditionally associated with the arts (especially literature), with students and with a somewhat Bohemian lifestyle. The Right Bank is generally viewed as being more traditionalist, commercially-minded and conformist.* * *ʀiv1) ( de fleuve) bank2) (de mer, lac) shore* * *ʀiv nf[mer] shore, [fleuve] bank* * *rive nf2 (de mer, lac) shore; la rive sud de la Méditerranée the southern shore of the Mediterranean.[riv] nom fémininrive droite/gauche [généralement] right/left bankRIVE DROITE, RIVE GAUCHEThe Right (north) Bank of the Seine is traditionally associated with business and trade, and has a reputation for being more conservative than the Left Bank. The Left (south) Bank includes districts traditionally favoured by artists, students and intellectuals, and has a reputation for being bohemian and unconventional. -
104 term
1. noun1) (word expressing definite concept) [Fach]begriff, derlegal/medical term — juristischer/medizinischer Fachausdruck
term of reproach — Vorwurf, der
in terms of money/politics — unter finanziellem/politischem Aspekt
2) in pl. (conditions) Bedingungenhe does everything on his own terms — er tut alles, wie er es für richtig hält
come to or make terms [with somebody] — sich [mit jemandem] einigen
come to terms [with each other] — sich einigen
come to terms with something — (be able to accept something) mit etwas zurechtkommen; (resign oneself to something) sich mit etwas abfinden
terms of reference — (Brit.) Aufgabenbereich, der
their terms are... — sie verlangen...
4)in the short/long/medium term — kurz-/lang-/mittelfristig
5) (Sch.) Halbjahr, das; (Univ.): (one of two/three/four divisions per year) Semester, das/Trimester, das/Quartal, dasduring term — während des Halbjahres/Semesters usw.
out of term — in den Ferien
end of term — Halbjahres-/Semesterende usw.
term [of office] — Amtszeit, die
7) (period of imprisonment) Haftzeit, diepraise in the highest terms — in den höchsten Tönen loben
9) in pl. (relations)2. transitive verbbe on good/poor/friendly terms with somebody — mit jemandem auf gutem/schlechtem/freundschaftlichem Fuß stehen
* * *[tə:m] 1. noun2) (a division of a school or university year: the autumn term.) das Semester3) (a word or expression: Myopia is a medical term for short-sightedness.) der Ausdruck•- academic.ru/112873/terms">terms2. verb(to name or call: That kind of painting is termed `abstract'.) bezeichnen als- come to terms- in terms of* * *[tɜ:m, AM tɜ:rm]I. nhalf-\term kurze Ferien, die zwischen den langen Ferien liegen, z.B. Pfingst-/Herbstferien\term of office Amtsperiode f, Amtszeit f3. (period of sentence)\term of imprisonment Haftdauer fprison \term Gefängnisstrafe f\term of a policy Vertragslaufzeit fher last pregnancy went to \term bei ihrer letzten Schwangerschaft hat sie das Kind bis zum Schluss ausgetragen; (period)\term of pregnancy Schwangerschaft fin the long/medium/short \term lang-/mittel-/kurzfristig\term of abuse Schimpfwort nt\term of endearment Kosewort ntin layman's \terms einfach ausgedrücktto be on friendly \terms with sb mit jdm auf freundschaftlichem Fuß stehengeneric \term Gattungsbegriff min glowing \terms mit Begeisterunglegal \term Rechtsbegriff mtechnical \term Fachausdruck min no uncertain \terms unmissverständlichshe told him what she thought in no uncertain \terms sie gab ihm unmissverständlich zu verstehen, was sie dachteII. vt▪ to \term sth:I would \term his behaviour unacceptable ich würde sein Verhalten als inakzeptabel bezeichnen▪ to \term sb [as] sth jdn als etw bezeichnen, jdn etw nennen* * *[tɜːm]1. nto set a term (of three years) for sth — etw (auf drei Jahre) befristen
in the long/short term — auf lange/kurze Sicht
2) (SCH three in one year) Trimester nt; (four in one year) Vierteljahr nt, Quartal nt; (two in one year) Halbjahr nt; (UNIV) Semester ntend-of-term exam — Examen nt am Ende eines Trimesters etc
during or in term(-time) — während der Schulzeit; (Univ) während des Semesters
3) (= expression) Ausdruck m4) (MATH, LOGIC) Term min terms of production we are doing well — was die Produktion betrifft, stehen wir gut da
in terms of money — geldlich, finanziell
5) pl (= conditions) Bedingungen plterms of surrender/service/sale/payment — Kapitulations-/Arbeits-/Verkaufs-/Zahlungsbedingungen pl
terms of reference (of committee etc) — Aufgabenbereich m; (of thesis etc) Themenbereich m
to buy sth on credit/easy terms — etw auf Kredit/auf Raten kaufen
the hotel offered reduced terms in winter — das Hotel bot ermäßigte Winterpreise an
not on any terms — unter gar keinen Umständen
to accept sb on his/her own terms — jdn nehmen, wie er/sie ist
6) termspl(= relations)
to be on good/bad terms with sb — gut/nicht (gut) mit jdm auskommenthey are not on speaking terms — sie reden nicht miteinander
2. vtnennen, bezeichnen* * *A slegal term juristischer Fachausdruck;2. pl Ausdrucksweise f, Worte pl, Denkkategorien pl:in terms ausdrücklich, in Worten;praise sb in the highest terms jemanden in den höchsten Tönen loben;condemn sth in the strongest terms etwas schärfstens verurteilen;in no uncertain terms unmissverständlich, klipp und klar umg;a) in Form von (od gen),b) im Sinne von (od gen),c) hinsichtlich (gen), bezüglich (gen),e) verglichen mit, im Verhältnis zu;in terms of approval beifällig;in terms of literature literarisch (betrachtet), vom Literarischen her;in terms of purchasing power in Kaufkraft umgerechnet;think in economic terms in wirtschaftlichen Kategorien denken;3. pl Wortlaut m:be in the following terms folgendermaßen lauten4. a) Zeit f, Dauer f:term of office Amtszeit, -dauer, -periode f;for a term of four years für die Dauer von vier Jahren;he is too old to serve a second term er ist zu alt für eine zweite Amtsperiode,b) (Zahlungs- etc) Frist f:on term WIRTSCH auf Zeit;in the long term auf lange Sicht, langfristig gesehen;5. WIRTSCHa) Laufzeit f (eines Vertrags etc)b) Termin m:set a term einen Termin festsetzen;at term zum festgelegten Termin6. a) Br SCHULE, UNIV Trimester nb) US UNIV Semester n, SCHULE Halbjahr n7. JUR Sitzungsperiode f8. pl (Vertrags- etc)Bedingungen pl, Bestimmungen pl:terms of delivery WIRTSCH Liefer(ungs)bedingungen;terms of trade Austauschverhältnis n (im Außenhandel);on easy terms zu günstigen Bedingungen;on the terms that … unter der Bedingung, dass …;come to terms handelseinig werden, sich einigen ( beide:with mit);come to terms with sich abfinden mit;come to terms with the past die Vergangenheit bewältigen;come to terms with the future die Zukunft(sentwicklungen) akzeptieren;9. pl Preise pl, Honorar n:what are your terms? was verlangen Sie?;I’ll give you special terms ich mache Ihnen einen Sonderpreis10. pl Beziehungen pl, Verhältnis n (zwischen Personen):they are not on speaking terms sie sprechen nicht (mehr) miteinander11. pl gute Beziehungen pl:be on terms with sb mit jemandem gutstehen12. MATHa) Glied n:term of a sum Summand m (hinzuzuzählende Zahl),b) Ausdruck m (einer Gleichung)14. ARCH Grenzstein m, -säule f15. PHYSIOLa) errechneter Entbindungstermin:she is near her term sie steht kurz vor der Niederkunft,b) obs Menstruation fB v/t (be)nennen, bezeichnen als:he may be what is termed an egghead but … er mag das sein, was man einen Eierkopf nennt, aber …* * *1. noun1) (word expressing definite concept) [Fach]begriff, derlegal/medical term — juristischer/medizinischer Fachausdruck
term of reproach — Vorwurf, der
in terms of money/politics — unter finanziellem/politischem Aspekt
2) in pl. (conditions) Bedingungenhe does everything on his own terms — er tut alles, wie er es für richtig hält
come to or make terms [with somebody] — sich [mit jemandem] einigen
come to terms [with each other] — sich einigen
come to terms with something — (be able to accept something) mit etwas zurechtkommen; (resign oneself to something) sich mit etwas abfinden
terms of reference — (Brit.) Aufgabenbereich, der
their terms are... — sie verlangen...
4)in the short/long/medium term — kurz-/lang-/mittelfristig
5) (Sch.) Halbjahr, das; (Univ.): (one of two/three/four divisions per year) Semester, das/Trimester, das/Quartal, dasduring term — während des Halbjahres/Semesters usw.
end of term — Halbjahres-/Semesterende usw.
term [of office] — Amtszeit, die
7) (period of imprisonment) Haftzeit, die8) in pl. (mode of expression) Worte9) in pl. (relations)2. transitive verbbe on good/poor/friendly terms with somebody — mit jemandem auf gutem/schlechtem/freundschaftlichem Fuß stehen
* * *(school) n.Semester - n. n.Ausdruck -¨e m.Bedingung f.Begriff -e m.Frist -en f.Laufzeit -en f.Termin -e m. -
105 work
work [wɜ:k]━━━━━━━━━━━━━━━━━1. noun4. compounds━━━━━━━━━━━━━━━━━1. noun• work has begun on the new bridge ( = building it) on a commencé la construction du nouveau pont• good work! ( = well done) bravo !b. ( = employment, place of employment) travail m► at work ( = at place of work) au travail• an increase in the numbers out of work une augmentation du nombre des demandeurs d'emploi► off workc. ( = product) œuvre f━━━━━━━━━━━━━━━━━► For work + preposition/adverb combinations see also phrasal verbs.━━━━━━━━━━━━━━━━━a. (gen) travailler• have you solved the problem? -- we're working on it avez-vous résolu le problème ? -- on y travaille• I've been working on him but haven't yet managed to persuade him j'ai bien essayé de le convaincre, mais je n'y suis pas encore parvenu► to work towards sth œuvrer pour qchb. ( = function) [machine, car, scheme] marcher ; [medicine] agira. ( = cause to work) [+ person, staff] faire travailler ; [+ lever, pump] actionner ; [+ machine] faire marcher► to work o.s.b. ( = bring about) to work wonders [person] faire des merveilles ; [drug, medicine] faire merveillec. ( = arrange for) (inf) can you work it so she can come too? pouvez-vous faire en sorte qu'elle vienne aussi ?d. ( = manoeuvre) he worked his hands free il est parvenu à libérer ses mains• rescuers are working their way towards the trapped men les sauveteurs se fraient un passage jusqu'aux hommes qui sont bloqués• he worked his way up from office boy to managing director il est devenu PDG après avoir commencé comme garçon de bureaue. ( = shape) [+ metal, wood, dough, clay] travailler4. compounds► work outa. [plan, arrangement] marcherb. [amount] it works out at $50 per child il faut compter 50 dollars par enfantc. ( = exercise) faire de la musculation• I can't work him out (inf) je n'arrive pas à comprendre comment il fonctionne► work through inseparable transitive verb( = resolve emotionally) assumer► work up• the book works up to a dramatic ending le roman s'achemine progressivement vers un dénouement spectaculaire• I thought he was working up to asking me for a divorce je croyais qu'il préparait le terrain pour demander le divorceb. ( = develop) [+ trade, business] développer• he worked this small firm up into a major company il a réussi à faire de cette petite société une grande entreprise• I worked up an appetite/thirst carrying all those boxes ça m'a mis en appétit/m'a donné soif de porter toutes ces caisses* * *[wɜːk] 1.1) ( physical or mental activity) travail m (on sur)to go ou set ou get to work — se mettre au travail
to put a lot of work into — travailler [essay, speech]; passer beaucoup de temps sur [meal, preparations]
to put ou set somebody to work — faire travailler quelqu'un
to make short ou light work of something — expédier quelque chose
it's hot/thirsty work — ça donne chaud/soif
2) ( occupation) travail mto be in work — avoir du travail or un emploi
place of work — lieu m de travail
to be off work — ( on vacation) être en congé
3) ( place of employment) ( office) bureau m; ( factory) usine f4) (building, construction) travaux mpl (on sur)5) ( papers)to take one's work home — lit emporter du travail chez soi; fig ramener ses soucis professionnels à la maison
6) (achievement, product) (essay, report) travail m; (artwork, novel, sculpture) œuvre f (by de); ( study) ouvrage m (by de; on sur)7) ( research) recherches fpl (on sur)8) ( effect)2.to go to work — [drug, detergent] agir
works plural noun1) ( factory) usine fworks canteen — cantine f de l'usine
2) ( building work) travaux mpl3) (colloq) ( everything)3. 4.the (full ou whole) works — toute la panoplie (colloq)
transitive verb1) ( drive)2) ( labour)to work days/nights — travailler de jour/de nuit
to work one's way through a book — lire péniblement un livre, venir à bout (colloq) d'un livre
3) ( operate) se servir de4) ( exploit commercially) exploiter5) ( have as one's territory) couvrir [region]6) ( consume)to work one's way through — ( use) utiliser [amount, quantity]
7) ( bring about)to work wonders — lit, fig faire des merveilles
8) ( use to one's advantage)I've worked things so that... — j'ai arrangé les choses de sorte que...
9) ( fashion) travailler [clay, metal]10) ( embroider) broder11) ( manœuvre)to work something into — introduire quelque chose dans [slot, hole]
12) ( exercise) faire travailler [muscles]13) ( move)to work one's way along — avancer le long de [ledge]
5.it worked its way ou itself loose — cela s'est desserré peu à peu
1) ( engage in activity) travailler ( doing à faire)to work in oils — [painter] travailler à l'huile
to work towards — se diriger vers [solution]; s'acheminer vers [compromise]; négocier [agreement]
3) ( function) fonctionnerto work on electricity — marcher or fonctionner à l'électricité
4) (act, operate)it doesn't ou things don't work like that — ça ne marche pas comme ça
to work in somebody's favour —
to work against somebody —
5) ( be successful) [treatment] avoir de l'effet; [detergent, drug] agir; [plan] réussir; [argument] tenir debout6) [face, features] se contracter6.1) ( labour)2)•Phrasal Verbs:- work in- work off- work on- work out- work to- work up•• -
106 sector
Англо-русский словарь по полиграфии и издательскому делу > sector
-
107 Antunes, Antônio Lobo
(1942-)Noted Portuguese novelist and writer, chronicler of his people's various responses to the colonial African wars (1961-75) and to the Revolution of Carnations 1974-75. Born in Lisbon, the son of a physician, Lobo Antunes was trained as a doctor as well and became a practicing psychiatrist. During the so-called "African Wars," when Portugal under the Estado Novo fought to retain its African colonies, Lobo Antunes served four years in the Portuguese Army in Angola. One of the literary results of that formative experience was his noted novel, South of Nowhere, published first in Portugal and then published and acclaimed in an English translation in 1983. Among his other novels also translated into English and published by major trade houses in the Anglophone world are An Explanation of the Birds (1991), Fado Alexandrino (1990), and Act of the Damned (1993). -
108 Carreira da Índia
The roundtrip Portugal-India-Portugal voyage during the16th, 17th, and 18th centuries, in the age of sail. Undoubtedly the longest and most arduous of all such sea voyages by sail during the age of European expansion, the Carreira da Índia, including a stay in Goa, Portuguese India, lasted about a year and a half; its scheduling was conditioned by tropical winds, including the Indian Ocean monsoon. The first Carreira da Índia, in effect, was Vasco da Gama's pioneering voyage of 1497-99. Subsequent annual India fleet voyages lasted until the age of steam in the 19th century and were even longer than the similar Spanish voyage, Car-rera de Filipinas, the annual voyage of the Manila galleon across the Pacific to Mexico (1565-1815).The Carreira da Índia, which began with the voyage from Portugal to the Cape of Good Hope, South Africa, and on to western India (Goa), some six or seven months on the way out, with a return voyage of a similar length, covered 9,000-10,000 miles one way and was subject to complex tides, winds, and other weather conditions resulting in numerous shipwrecks. The timing of the India fleet's departure from Portugal was based on the timing of the southwest monsoon, which begins in western India in early June. India-bound fleets left Lisbon, therefore, in time to round the Cape of Good Hope in July, in order to reach Goa by September. The ships on these trade-oriented voyages were usually carracks or galleons of increasingly greater tonnage. Outward-bound fleets included from seven to 14 ships, while homeward-bound fleets often had only half that number. Built often of Indian teak or European pine or oak, the India fleet's ships carried several thousand persons on board. As this seaborne empire aged, however, recruiting skilled, experienced crews of sufficient size was increasingly a problem. There is a significant early modern literature in Portuguese that treats the subject of India fleet shipwrecks and related tragedies. -
109 Theater, Portuguese
There are two types of theater in Portugal: classical or "serious" theater and light theater, or the Theater of Review, largely the Revistas de Lisboa (Lisbon Reviews). Modern theater, mostly but not exclusively centered in Lisbon, experienced an unfortunate impact from official censorship during the Estado Novo (1926-74). Following laws passed in 1927, the government decreed that, as a cultural activity, any theatrical presentations that were judged "offensive in law, in morality and in decent customs" were prohibited. One consequence that derived from the risk of prohibition was that directors and playwrights began to practice self-censorship. This discouraged liberal and experimental theatrical work, weakened commercial investment in theater, and made employment in much theater a risky business, with indifferent public support.Despite these political obstacles and the usual risks and difficulties of producing live theater in competition first with emerging cinema and then with television (which began in any case only after 1957), some good theatrical work flourished. Two of the century's greatest repertory actresses, Amélia Rey-Colaço (1898-1990) and Maria Matos (1890-1962), put together talented acting companies and performed well-received classical theater. Two periods witnessed a brief diminution of censorship: following World War II (1945-47) and during Prime Minister Marcello Caetano's government (1968-74). Although Portuguese playwrights also produced comedies and dramas, some of the best productions reached the stage under the authorship of foreign playwrights: Shakespeare, George Bernard Shaw, Arthur Miller, and others.A major new phase of Portuguese serious theater began in the 1960s, with the staging of challenging plays by playwrights José Cardoso Pires, Luis Sttau Monteiro, and Bernardo Santareno. Since the Revolution of 25 April 1974, more funds for experimental theater have become available, and government censorship ceased. As in so much of Western European theater, however, the general public tended to favor not plays with serious content but techno-hits that featured foreign imports, including musicals, or homegrown musicals on familiar themes. Nevertheless, after 1974, the theater scene was enlivened, not only in Lisbon, but also in Oporto, Coimbra, and other cities.The Theater of Review, or light theater, was introduced to Portugal in the 19th century and was based largely on French models. Adapted to the Portuguese scene, the Lisbon reviews featured pageantry, costume, comic skits, music (including the ever popular fado), dance, and slapstick humor and satire. Despite censorship, its heyday occurred actually during the Estado Novo, before 1968. Of all the performing arts, the Lisbon reviews enjoyed the greatest freedom from official political censorship. Certain periods featured more limited censorship, as cited earlier (1945-47 and 1968-74). The main venue of the Theater of Review was located in central Lisbon's Parque Mayer, an amusement park that featured four review theaters: Maria Vitória, Variedades, Capitólio, and ABC.Many actors and stage designers, as well as some musicians, served their apprenticeship in the Lisbon reviews before they moved into film and television. Noted fado singers, the fadistas, and composers plied their trade in Parque Mayer and built popular followings. The subjects of the reviews, often with provocative titles, varied greatly and followed contemporary social, economic, and even political fashion and trends, but audiences especially liked satire directed against convention and custom. If political satire was not passed by the censor in the press or on television, sometimes the Lisbon reviews, by the use of indirection and allegory, could get by with subtle critiques of some personalities in politics and society. A humorous stereotyping of customs of "the people," usually conceived of as Lisbon street people or naive "country bumpkins," was also popular. To a much greater degree than in classical, serious theater, the Lisbon review audiences steadily supported this form of public presentation. But the zenith of this form of theater had been passed by the late 1960s as audiences dwindled, production expenses rose, and film and television offered competition.The hopes that governance under Prime Minister Marcello Caetano would bring a new season of freedom of expression in the light theater or serious theater were dashed by 1970-71, as censorship again bore down. With revolution in the offing, change was in the air, and could be observed in a change of review show title. A Lisbon review show title on the eve of the Revolution of 25 April 1974, was altered from: 'To See, to Hear... and Be Quiet" to the suggestive, "To See, to Hear... and to Talk." The review theater experienced several difficult years after 1980, and virtually ceased to exist in Parque Mayer. In the late 1990s, nevertheless, this traditional form of entertainment underwent a gradual revival. Audiences again began to troop to renovated theater space in the amusement park to enjoy once again new lively and humorous reviews, cast for a new century and applied to Portugal today. -
110 GENERAL REFERENCES
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Documentação para a história das missões do Padroado Português do Oriente: Isulíndia, 6 vols. Lisbon: Agência Geral do Ultramar, 1954-88.■ Silva Marques, João Martins, ed. Descobrimentos Portugueses: Documentos para a sua história, 3 vols. Lisbon, 1944-71. Silva Rego, Antônio da, ed. Documentação para a história das missões do padroado português no Oriente. 12 vols. Lisbon: Agência Geral do Ultramar, 1947-58.■ Barros, João de. Asia. Hernâni Cidade, ed., 4 vols. Lisbon: Agência Geral das Colônias, 1945-46.■ Castanheda, Fernão Lopes de. História do Descobrimento e Conquista da índia pelos Portugueses. Manuel Lopes de Almeida, ed., 2 vols. Oporto: Lello, 1979.■ Correia, Gaspar. Lendas da índia. Manuel Lopes de Almeida, ed., 4 vols. Oporto: Lello, 1975.■. Crónicas de D. Manuel e D. João III ( até 1533). José Pereira da Costa, ed. Lisbon: Academia das Ciências, 1992. Couto, Diogo do. Da Asia [continues De Barros chronicle]. Hernani Cidade, ed., 4 vols. Lisbon: Agência Geral das Colônias, 1945-46.■. O soldado práctico, 2nd ed. M. Rodrigues Lapa, ed. Lisbon: Sá da Costa, 1954.■ Galvão, Antônio. Tratado dos Descobrimentos. Oporto: Liv. Civilização, 1944.■ Gôis, Damião de. Crónica do Felicíssimo Rei D. Manuel. Joaquim de Carvalho and David Lopes, eds., 4 vols. Coimbra: Imprensa da Universidade de Coimbra, 1926.■ Lopes, Fernão. Crónica de D. Pedro I. Barcelos, 1932.■. Crónica de D. Fernando, 2 vols. Barcelos: Portucalense, 1933-35.■. Crónica de El-Rei D. João I, 2 vols. Oporto: Liv. Civilização, 1945- 49.■. The English in Portugal 1367-87: Extracts from the Chronicles of Dom Fernando and Dom João. Derek W. Lomax and R. J. Oakley, trans., eds. Warminster, U.K.: Aris & Phillips, 1988.■ Mendonça, Jerónimo de. Jornada d'Africa, 2 vols. Lisbon, 1904.■ Pereira, Duarte Pacheco. Esmeraldo de situ orbis. George H. T. Kimble, trans. London: Hakluyt Society, vol. 79, 1937.■. Esmeraldo de situ orbis. Damião de Peres, ed. Lisbon: Academia Portuguesa da Histôria, 1988.■ Pina Rui de. Crónica d'El Rey D. Affonso V, 3 vols. Lisbon: Clássicos Portuguezes, 1901-2.■. Crónica d'El Rey D. Affonso II e d'El Rey D. Sancho II. Lisbon: Clássicos Portuguezes, 1906.■. Crónica d'El Rey D. Affonso III. Lisbon: Clássicos Portuguezes, 1908.■. Crónica d'El Rey D. Diniz. Oporto: Liv. Civilização, 1945.■. Crónica d'El Rey D. João II. Coimbra: Imprensa da Universidade de Coimbra, 1950.■. Crónica do muy excellente Dom Joham de gloriosa memoria. Lisbon, 1972-96.■ Zurara, Gomes Eanes de. The Chronicle of the Discovery and Conquest of Guinea, 2 vols. C. R. Beazley and Edgar Prestage, trans. London: Hakluyt Society, 1896-99.■. Crónica da tomada de Ceuta. Lisbon, 1915. -
111 improving
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112 measure
measure ['meʒə(r)]1 noun(a) (measurement) mesure f;∎ the metre is a measure of length le mètre est une mesure de longueur;∎ weights and measures les poids mpl et mesures;∎ linear/square/cubic measure mesure f de longueur/de superficie/de volume;∎ to give good or full measure (in length, quantity) faire bonne mesure; (in weight) faire bon poids;∎ figurative for good measure pendant qu'il/elle y est;∎ then he painted the door, just for good measure et puis, pendant qu'il y était, il a peint la porte;∎ then she insulted the other man for good measure elle a aussi insulté l'autre pour ne pas faire de jaloux;∎ he gave him a couple of kicks for good measure il lui a donné quelques coups de pied en prime;∎ figurative to take or to get the measure of sb jauger qn, se faire une opinion de qn;∎ by now the authorities had taken the full measure of the gravity of the situation les autorités mesuraient désormais pleinement la gravité de la situation;∎ this award is a measure of their success ce prix ne fait que refléter leur succès;∎ her joy was beyond measure sa joie était incommensurable;∎ irritated/shocked beyond measure extrêmement irrité/choqué∎ a measure of success un certain succès;∎ the country has gained a measure of independence le pays a acquis une certaine indépendance;∎ in some measure dans une certaine mesure, jusqu'à un certain point;∎ in large measure dans une large mesure, en grande partie;∎ she inspired fear and respect in equal measure elle inspirait autant de crainte que de respect∎ a pint measure une mesure d'une pinte∎ she poured me a generous measure of gin elle m'a servi une bonne dose de gin(e) (step, legislation) mesure f;∎ to take measures prendre des mesures;∎ we have taken measures to correct the fault nous avons pris des mesures pour rectifier l'erreur;∎ as a precautionary measure par mesure de précaution;∎ parliament must draft measures to halt this trade le parlement doit élaborer des mesures pour mettre fin à ce trafic(a) (take measurement of) mesurer;∎ he measured me for a suit il a pris mes mesures pour me faire un costume;∎ a thermometer measures temperature un thermomètre sert à mesurer la température;∎ to measure oneself or one's strength against sb se mesurer à qn;∎ figurative to measure one's words mesurer ou peser ses parolesmesurer;∎ the room measures 18 feet by 12 la pièce mesure 18 pieds sur 12;∎ an earthquake measuring 6.2 on the Richter scale un tremblement de terre d'une magnitude de 6,2 sur l'échelle de Richtermesurer;∎ he measured off a metre of ribbon il mesura un mètre de rubanmesurer;∎ measure out a pound of flour mesurez une livre de farine;∎ he measured out a double gin il versa un double gin(wood) mesurer;∎ to measure sb up for a suit prendre les mesures de qn pour un costume;∎ to get measured up for a new suit se faire prendre ses mesures pour un nouveau costume;∎ figurative to measure sb up jauger qn, prendre la mesure de qnêtre ou se montrer à la hauteur;∎ to measure up to sb's expectations être à la mesure des espérances de qn;∎ the hotel didn't measure up l'hôtel nous a déçus -
113 almak
",-ır 1. /ı/ to take. 2. /ı/ to get. 3. /ı/ to buy. 4. /ı/ to receive; to accept. 5. /ı/ to steal. 6. /ı/ to marry (a girl). 7. /ı/ to take, hold, be able to contain. 8. /ı/ to take along. 9. /ı/ to capture; to conquer. 10. /ı/ to take (a bath, medicine, a drink). 11. /ı/ to catch (cold); to catch (fire). 12. /ı/ to take on, hire, employ. 13. /ı/ to remove, take away, pluck out. 14. /ı/ to move. 15. /ı/ to sweep, clean, dust. 16. /ı/ to sense, smell, hear. 17. /ı, a/ to put (something) on, throw (a garment) over (oneself). 18. /ı, a/ to take (someone, something) into (one´s care or protection). 19. /ı, a/ to take (something) as being (something). 20. /ı/ to take (water). 21. /ı/ (for wind, flood) to carry away, destroy. 22. /ı/ (for smoke, fear) to overwhelm, cover, sweep through. 23. /ı/ to cover, travel (a distance). 24. /dan/ to take the attitude of. 25. /dan/ to shorten. 26. to begin all at once. Aldı.... (before a name, in folk literature)... began to recite. Aldığı aptes ürküttüğü kurbağaya değmez. colloq. The gain is less than the loss. Al aşağı, vur yukarı.... with a lot of bargaining. Al benden de o kadar. colloq. 1. I am as bad off as you. 2. I agree. Al birini vur ötekine/birine. colloq. One is no better than the other. Al cevabını otur aşağı. colloq. Now you are answered. Al gülüm, ver gülüm. colloq. 1. They are fluttering and fussing over each other. 2. You know how to take; now learn how to give. Alan razı, satan razı. colloq. Since the two have agreed nobody else should interfere. Al sana. Here! Take it! Al sana bir (bela) daha. colloq. Here is another (trouble) for you. Al takke, ver külah.... 1. struggling, tumbling with one another. 2. with a great struggle. 3. becoming very intimate with each other. alıp vereceği olmamak 1. to be all square on the accounts. 2. /la/ to have no relations (with). alıp verememek /la/ to have a disagreement (with). alıp vermek 1. to have one´s heart beat wildly. 2. to turn over a matter in one´s mind, dwell on a matter. 3. /ı/ to exchange, trade. Aldı yürüdü. colloq. 1. He has gotten rich quickly. 2. He has become famous in a short time. 3. It progressed well. It prospered and grew. alıp yürümek to make headway. " -
114 foreign
[΄fɔrin] a օտարերկրյա, օտար. արտա քին, արտասահմանյան. foreign language օտար լեզու. foreign affairs արտաքին գործեր. foreign secretary արտաքին գործերի նախ ա րար (ՄԲ). foreign service դիվանագիտական ծառայություն. foreign office արտաքին գործերի նախարա րու թյուն. foreign relations արտաքին հա րա բերու թյուններ. foreign policy/trade/exchange/market արտաքին քաղաքականու թյուն/առև տուր/ ար տարժույթ/շուկա. foreign goods ներմուծված ապր անքներ. foreign literature արտասահմանյան գրականություն. foreign intelligence օտարերկրյա հետա խուզություն. foreign news լուրեր արտերկրնե րից. (օտար. խորթ) a foreign body բժշկ. օտար մարմին. foreign custom անսովոր/օտար սովորույթ. foreign to one’s nature մեկի համար խորթ/անսովոր
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