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121 publicity campaign
publicity campaign drive noun ( to sell product) campagne f publicitaire; ( to raise social issue) campagne f de sensibilisation -
122 push
push [pʊ∫]━━━━━━━━━━━━━━━━━1. noun4. compounds━━━━━━━━━━━━━━━━━1. nouna. ( = shove) poussée f• to give sb/sth a push pousser qn/qchb. ( = dismissal) (British) (inf) to give sb the push [employer] virer qn (inf) ; [boyfriend, girlfriend] plaquer qn (inf !)• he got the push (from employer) il s'est fait virer (inf) ; (from girlfriend) il s'est fait plaquer (inf !)a. ( = press on) [+ door, person, car, pram] pousser ; [+ button] appuyer sur ; [+ stick, finger] enfoncer• don't push me! ne (me) poussez pas !► to push + preposition/adverb• to push sb/sth out of the way écarter qn/qchb. ( = advance) [+ one's views] mettre en avant ; [+ claim] présenter avec insistance ; [+ plan] essayer d'imposer ; [+ product] pousser la vente dec. ( = pressure) pousser• to push for better working conditions faire pression pour obtenir de meilleures conditions de travail4. compounds( = make progress) avancer à grands pasa. [+ toy] pousser dans tous les sens[+ person, chair] écarter (brusquement) ; [+ objection, suggestion] écarter[+ person, chair, one's plate, sb's hand] repousser► push ina. [+ stick, finger] enfoncer ; [+ person] pousser• they dragged him to the pool and pushed him in ils l'ont tiré jusqu'à la piscine et l'ont poussé dedansb. ( = break) [+ door] enfoncera. ( = cause to topple) renverserb. ( = cause to fall off) (over cliff, bridge) faire tombera. [+ stick, hand] (faire) passerb. [+ deal, decision] faire acceptera. [+ lever] (re)lever ; [+ spectacles] releverb. ( = increase) [+ numbers, sales] augmenter ; [+ prices, demand] faire monter* * *[pʊʃ] 1.1) lit (shove, press) poussée fto give somebody/something a push — pousser quelqu'un/quelque chose
2) (campaign, drive) campagne fto give something/somebody a push — encourager quelque chose/quelqu'un
to give something a push in the right direction — faire avancer quelque chose dans la bonne direction
4) Military poussée f5) (spirit, drive) esprit m battant2.transitive verb1) (move, shove, press) gen pousser; appuyer sur [button, switch, bell]to push somebody/something away — repousser quelqu'un/quelque chose
to push somebody/something out of the way — écarter quelqu'un/quelque chose
to push the door open —
to push somebody too far — fig pousser quelqu'un à bout
to be pushed — (colloq) ( under pressure) être à la bourre (colloq)
to be pushed for something — (colloq) ( short of) être à court de quelque chose
2) (colloq) ( promote) faire la promotion de [product]; promouvoir [policy, theory]3) (colloq) ( sell) vendre [drugs]3.intransitive verb pousser4.to push oneself through a gap — passer par un trou; ( drive oneself) se pousser ( to do à faire)
Phrasal Verbs:- push for- push in- push off- push on- push up••at a push — (colloq) GB s'il le faut
to give somebody the push — (colloq) GB ( fire) virer quelqu'un (colloq); ( break up with) larguer quelqu'un (colloq)
to push one's luck —
to push it — (colloq) forcer sa chance
that's pushing it a bit! — (colloq) ( cutting it fine) c'est un peu juste or risqué!
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123 retail
retail [ˈri:teɪl][goods] se vendre (au détail)2. adverb• to buy/sell retail acheter/vendre au détail3. compounds• she indulged in a bit of retail therapy in London elle est allée faire un peu de shopping à Londres pour se remonter le moral* * *['riːteɪl] 1.noun vente f au détail2. 3.adverb au détail4.transitive verb vendre [quelque chose] au détail5. -
124 river
river [ˈrɪvər]━━━━━━━━━━━━━━━━━‼|/b] [b]river is not always translated by rivière.* * *['rɪvə(r)]1) ( flowing into sea) fleuve m; ( tributary) rivière fup river/down river — en amont/en aval
2) fig (of lava, blood) fleuve m•• -
125 scalp
scalp [skælp]1. nouna. [+ person] scalper* * *[skælp] 1.1) Anatomy cuir m chevelu2.he's after my scalp — (colloq) il veut ma peau (colloq)
transitive verb1) ( remove scalp) scalper2) (colloq) US fig ( defeat) écraser3) (colloq) US ( sell illegally) revendre [quelque chose] au marché noir -
126 shift
shift [∫ɪft]1. nouna. ( = change) changement m (in de)• to be on day/night shift être (au poste) de jour/de nuitc. ( = gearshift) changement m de vitesseb. ( = change) we couldn't shift him (from his opinion) nous n'avons pas réussi à le faire changer d'avisc. ( = sell) se défaire de• the government has not shifted from its original position le gouvernement n'a pas dévié de sa position initiale4. compounds* * *[ʃɪft] 1.1) ( alteration) changement m (in de), modification f (in de)a shift to the left — Politics un glissement vers la gauche
3) ( dress) robe f droite; (dated) ( undergarment) chemise f4) Linguistics mutation f5) US Automobile = gearshift6) ( on keyboard) = shift key2.transitive verb1) ( move) déplacer [furniture, vehicle]; bouger, remuer [arm]; Theatre changer [scenery]to shift something away from — éloigner quelque chose de [wall, window]
to shift one's position — fig changer de position or d'avis
2) ( get rid of) faire partir, enlever [stain, dirt]I can't shift this cold! — (colloq) GB je n'arrive pas à me débarrasser de mon rhume!
3) ( transfer) ( to another department) affecter; (to another town, country) muter [employee]; fig rejeter [blame] ( onto sur)4) US Automobile3.1) (also shift about) [load] bouger2) ( move)the scene shifts to Ireland — Cinema, Theatre la scène se situe maintenant en Irlande
shift! — (colloq) GB pousse-toi! (colloq)
3) ( change) [attitude] se modifier; [wind] tourner4) (colloq) GB ( go quickly) [person] se grouiller (colloq); [vehicle] foncer (colloq)5) US Automobile4. -
127 shirt
shirt [∫ɜ:t]• keep your shirt on! (inf!) ne vous mettez pas en rogne ! (inf)* * *[ʃɜːt]••keep your shirt on! — (colloq) du calme!
to lose one's shirt — (colloq) laisser jusqu'à sa dernière chemise (colloq)
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128 short
short [∫ɔ:t]1. adjectivea. court ; ( = not tall) petit• I know it's short notice, but... je sais que le délai est assez court mais...b. ( = abbreviated) "PO" is short for "post office" « PO » est l'abréviation de »post office »c. ( = lacking) to be short of sth manquer de qchd. ( = curt) brusque2. adverb• to cut short [+ speech, TV programme, class, visit, holiday] écourter• I'm £2 short il me manque 2 livres• not far short of £100 pas loin de 100 livres• we are £2,000 short of our target il nous manque encore 2 000 livres pour atteindre notre objectif• it's nothing short of robbery c'est du vol, ni plus ni moins• nothing short of a revolution will satisfy them ils veulent une révolution, rien de moins• I don't see what you can do short of asking him yourself je ne vois pas ce que vous pouvez faire si ce n'est lui demander vous-même3. noun4. plural noun7. compounds• to short-change sb (in shop) ne pas rendre assez à qn ► short-circuit noun court-circuit m transitive verb court-circuiter intransitive verb faire court-circuit• I took a short cut through the fields j'ai pris un raccourci à travers champs ► short-haired adjective [person] aux cheveux courts ; [animal] à poil ras► short-range adjective [missile] à courte portée ; [aircraft] à court rayon d'action ; [plan, weather forecast] à court terme• to be short-staffed manquer de personnel ► short-stay car park noun parc m de stationnement de courte durée* * *[ʃɔːt] 1.1) ( drink) alcool m fort2) Electricity = short circuit3) Cinema court métrage m2. 3.1) ( not long-lasting) [stay, memory, period] court (before n); [course] de courte durée; [conversation, speech, chapter] bref/brève; [walk] petit (before n)the days are getting shorter — les jours diminuent or raccourcissent
2) ( not of great length) court (before n)3) ( not tall) [person] petit4) ( scarce)5) ( inadequate) [rations] insuffisanthe gave me a short measure — ( in shop) il a triché sur le poids
6) ( lacking)to be short on — [person] manquer de [talent, tact]
to go short of —
to run short of — manquer de [clothes, money, food]
my wages are £30 short — il me manque 30 livres sterling sur mon salaire
7) ( in abbreviation)this is Nicholas, Nick for short! — je te présente Nicholas, mais on l'appelle Nick
8) ( abrupt)9) Linguistics [vowel] bref/brève10) Finance [loan, credit] à court terme11) Culinary [pastry] brisé4. 5.in short adverbial phrase bref6.short of prepositional phrase1) ( just before) un peu avant2) ( just less than) pas loin dethat's nothing short of blackmail! — c'est du chantage, ni plus ni moins!
3) ( except)7.transitive verb, intransitive verb Electricity = short-circuit••short and sweet — bref/brève
to bring ou pull somebody up short — couper quelqu'un dans son élan
to make short work of something/somebody — expédier quelque chose/quelqu'un
the long and short of it is that they... — en un mot (comme en cent), ils...
См. также в других словарях:
sell — W1S1 [sel] v past tense and past participle sold [səuld US sould] ▬▬▬▬▬▬▬ 1¦(give something for money)¦ 2¦(make something available)¦ 3¦(make somebody want something)¦ 4¦(be bought)¦ 5 sell like hot cakes 6¦(idea/plan)¦ 7 sell yourself 8 sell… … Dictionary of contemporary English
Sell GmbH — Rechtsform GmbH Gründung 1954 Sitz Herborn … Deutsch Wikipedia
Sell — ist der Familienname folgender Personen: Brian Sell (* 1978), US amerikanischer Leichtathlet Christian Sell (1831–1883), deutscher Maler Colin Sell (* 1948), britischer Pianist Eric Sell (* 1983), namibischer Musiker Friedrich L. Sell (* 1954),… … Deutsch Wikipedia
sell — [sel] vt. sold, selling [ME sellen < OE sellan, to give, offer, akin to Goth saljan, to offer (sacrifice): caus. formation in sense “to cause to take” < IE base * sel , to take, grasp > SALE, Gr helein, to take] 1. to give up, deliver,… … English World dictionary
sell on — To sell (what one has bought) to someone else • • • Main Entry: ↑sell * * * ˌsell ˈon [transitive] [present tense I/you/we/they sell on he/she/it sells o … Useful english dictionary
sell — ► VERB (past and past part. sold) 1) hand over in exchange for money. 2) deal in (goods or property). 3) (of goods) attain sales. 4) (sell out) sell all of one s stock of something. 5) (sell up) sell all of one s proper … English terms dictionary
sell — vb sold, sell·ing vt 1: to transfer ownership of by sale compare barter, convey, give 2: to offer for sale … Law dictionary
sell — O.E. sellan to give, from P.Gmc. *saljanan (Cf. O.N. selja to hand over, deliver, sell; O.Fris. sella, O.H.G. sellen to give, hand over, sell; Goth. saljan to offer a sacrifice ), perhaps a causative form of the root of O.E. sala sale. One of the … Etymology dictionary
Sell — (s[e^]l), v. t. [imp. & p. p. {Sold} (s[=o]ld); p. pr. & vb. n. {Selling}.] [OE. sellen, sillen, AS. sellan, syllan, to give, to deliver; akin to OS. sellian, OFries. sella, OHG. sellen, Icel. selja to hand over, to sell, Sw. s[ a]lja to sell,… … The Collaborative International Dictionary of English
sell-off — ˈsell off noun [countable] FINANCE 1. a situation in which many investors sell their bonds, shares etc, often very quickly: • In an otherwise calm market, there were steep sell offs in shares. 2. when a business, company etc is sold to another… … Financial and business terms
sell-out — ˈsell out noun [singular] MARKETING if a product, share offer, event etc is a sell out, it is very successful and lots of people buy it or go there, and no more products, shares, tickets etc are available: • The $200 million five year bonds were… … Financial and business terms