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121 Ob
1) Компьютерная техника: Object Bus, Option Button, Other Board, Output Block, Overflow Bucket2) Геология: рудное тело3) Авиация: On-Board4) Спорт: Offensive Bonus, Out Of Bounds5) Военный термин: Ordnance Board, observation balloon, observation battery, operating base, operational base, optical bistability, order of battle, ordnance battalion6) Техника: observed bearing, octave band, optical black, outside broadcasting7) Шутливое выражение: Oh Brian, Orange Boy8) Химия: Oligosaccharide Binding9) Математика: ортогональный базис (orthogonal basis)10) Финансы: opening balance11) Страхование: ordinary business, ordinary life business12) Автомобильный термин: outboard13) Грубое выражение: Oh Baby, Old Bastard, One Big, Open Bitch, Ornery Brat, Other Babes, Our Beds, The Old Bitch14) Дипломатический термин: кожно-нарывного действия15) Сокращение: Civil aircraft marking (Peru), Off Broadway, Old Boy, obscure16) Физиология: Obese17) Электроника: Optical Bar18) Вычислительная техника: output buffer19) Нефть: off bottom, overburden, выше забоя (off bottom)20) Иммунология: Occult Blood21) Банковское дело: или лучше (обозначение биржевого приказа, который должен быть выполнен по цене, указанной в приказе, или по более высокой цене; or better)22) Транспорт: Over Boost23) Пищевая промышленность: Orange Blotch, Oriental Beer, Oriental Brewing, Owl Bait24) Реклама: внестудийное вещание25) СМИ: Original Broadcast26) Деловая лексика: Operating Budget, Organizational Behavior, Outta Business27) Бурение: на расстоянии от забоя (off bottom; некотором), не доходя до забоя (off bottom)28) Инвестиции: or better29) Сетевые технологии: occupied bandwidth30) Автоматика: outside blade31) Химическое оружие: open burning32) Макаров: outside broadcast, oxygen balance33) Расширение файла: Object cut/paste file (IBM LinkWay)34) Ebay. Original Box35) Общественная организация: Operation Blessing36) Чат: Obnoxious Because, Old Buddy37) Правительство: Ocean Beach -
122 abc
1) Общая лексика: hum. сокр. Across Breed Comparison, алфавитный указатель (железнодорожный), атомный, биологический и химический, букварь, железнодорожный алфавитный указатель, начатки, простейший, простой, самые простые знания и понятия, азбука, алфавит, азбука, алфавит, основы2) Компьютерная техника: Abstract Base Class, Approximate Bootstrap Confidence, Atanasoff Berry Computer4) Спорт: Adventure Balance And Challenge, Agility Balance And Coordination, American Bowling Congress, Another Blowout Coming, Anybody But Carolina, Association Of Boxing Commissions5) Военный термин: Advanced Blade Concept, Air Bridge to Canada, Airborne Command, Airborne Corps, All Blocks Covered, Allied Baltic Command, American, British, and Canadian, American-British-Canadian, Army Battle Command, Asian Brown Cloud, Atomic Bacterial Chemical, advanced basing concept, advanced biomedical capsule, air bubble craft, airborne cigar, airborne control, assistant beach commander6) Техника: ABC method, American bibliographic benter, absolute binary code, after bottom center, after bottom dead center, air-blast cooled, augmented bibliographic citation, automatic bass control, automatic bias compensation, automatic blip counter, блок питания накала, анода и сетки, справочник железнодорожных станций с расписанием поездов7) Сельское хозяйство: abscess8) Шутливое выражение: A Bored Capitalist, A Boring Channel, Absolute Best Channel, Absolutely Boring Comedy, All Bout Cancellations, Already Been Cancelled, Always Be Cool, Always Burn Colorado, Americas Bin Collapsed, Another Bad Choice, Another Book Club, Anything But Chaos, Anything But Competence, The Almost Broadcasting Company9) Химия: Alkali Bearing Carrier10) Религия: A Better Chance, About Bethlehem Centers, Adult Bible Community, Agape Book Club, All Believe Confess, American Bible Channel, Arts Based Church, грамота, азы11) Железнодорожный термин: Air Brakes And Chain12) Юридический термин: A Big Clue, Alcohol Beverage Control, Always Be Careful, Attorneys, Bankers, And Cpas, transaction13) Бухгалтерия: Accountability Basics And Control, Analyze Bill And Control14) Фармакология: abacavir (абакавир)15) Финансы: анализ затрат по видам16) Австралийский сленг: Australian Broadcasting Corporation, австралийский государственный телерадиоканал17) Ветеринария: Agricultural Biotechnology Center18) Грубое выражение: A Big Cockup, Absolute Bullshit Channel, Absolutely Bloody Crap, Always Be Caucasian, Always Been Crappy, Anything But Crap19) Горное дело: наставление, памятка, руководство, элементарный курс20) Кино: Эй-би-си21) Политика: Anybody But Clinton22) Презрительное выражение: American Born Chinese23) Телевидение: automatic brightness limiter24) Сокращение: Activity Based Costing (2002), Activity Based Costing, Advanced Ballistic Concept, Advanced Bar Code: 62 bar POSTNET code representing 11 digit ZIP (see DPBC), Advanced/ing Blade Concept, Aerated Bread Company, Alcoholic Beverage Control, All-purpose Ballastable Crawler, All-purpose Battle Computer, America, Britain & Canada, American Broadcast Company, American Broadcasting Corporation, Argentina, Brazil, Chile, Aruba, Bonaire, And Curacao, Associated British Pictures Corporation, Atomic, Bacteriological, Chemical (warfare), Atomic, Biological / Bacteriological & Chemical, Audit Bureau of Circulations Inc. (for 2nd class permit audits), Australian Broadcasting Commission, Automatic Boost Control, Automatic Brightness Control, atomic, bacteriological and chemical, atomic, biological and chemical, American Broadcasting Company, вычислительная машина Атанасова - Берри (Atanasoff-Berry Computer - first digital calculating machine that used vacuum tubes), American Brahma Club (Американский клуб специалистов по разведению кур породы бра(х)мапутра), American Bowling Congress (Американский конгресс (федерация клубов) игры в боулинг (кегли)), Arab Banking Corporation (Арабская банковская ассоциация), Automotive Booster Clubs International (Международная федерация клубов продавцов автомобильных запасных частей (США)), Associated British Cinemas (Объединение английских кинотеатров), automatic bass compensation (автоматическая коррекция нижних (звуковых) частот), automatic background control (автоматическая регулировка яркости( фона)), automatic blade control (автоматическое управление отвалом (плуга, бульдозера и т.п.)), accounting and budgetary control (бухгалтерско-бюджетный контроль), automatic binary computer (двоичная автоматическая вычислительная машина (устаревший термин)), air blast cooled (с воздушным охлаждением), aggregate base course (щебеночный подстилающий слой), Already Been Chewed, Absorbing boundary condition25) Университет: About Basic Composition, Academics Business And Community, Anchorage Basic Curriculum, Atlantic Baptist College26) Физиология: Absolute Brain Control, Abstinence Behavioral Change, Airway Breathing And Circulation, Airway Breathing Circulation, Airway Breathing Cold, Always Breastfeed Children, Aspiration, Biopsy, Cytology, Atp Binding Cassette, Automated Blood Collection27) Электроника: Already Been Converted, Automatic Background Calibration28) Вычислительная техника: Atanasoff-Berry Computer (First digital calculating machine that used vacuum tubes), activity-based costing, analog boundary cell, American Broadcasting Company (Corporate name), классы построения приложения, оплата на базе фактического использования, функционально-стоимостный анализ29) Нефть: automatic bandwidth control, control30) Иммунология: Adaptive Behavior Center, Antibody Binding Capacity, antigen-binding capacity, Avidin and Biotinylated horseradish peroxidase macro-molecular Complex31) Онкология: Advanced Breast Cancer32) Португальский язык: Бразильская академия наук (сокр. от Academia Brasileira de Ciências = Brazilian Academy of Sciences)33) Транспорт: Air Brake Converted, Aluminum Brass Chrome34) Пищевая промышленность: Absolute Best Chewy, All Beer Cleaning, Apples, Bananas, And Carrots, Applesauce, Bran, and Cinnamon35) Воздухоплавание: Advance Booking Charter36) Двигатели внутреннего сгорания: после нижней мёртвой точки, за нижней мёртвой точкой (сокр. от after bottom (dead) centre)37) Фирменный знак: Alpha Beta Camera, Antwerp Book Capital, Associated British Corporation38) Экология: Association of Boards of Certification for Operating Personnel in Water and Wastewater Utilities, Association of British Climatologists39) Реклама: Бюро по Исследованию Тиражей США40) СМИ: Access Beauty And Character, Always Be Canceling my favorite shows, American Broadcasting Companies, Associated British Cinemas, Audit Bureau Of Circulation, Audit Bureau Of Circulations, Australian Broadcasting Company41) Деловая лексика: A Better Company, A Board Committed, A Business Commitment, Allocation Budget And Contract, Always Be Closing, Always Bring Cash, Analysis Building And Cleaning, Appropriate Business Casual, расчёт себестоимости по объёму хозяйственной стоимости (Activity Based Costing)42) Глоссарий компании Сахалин Энерджи: type of fire extinguisher43) Образование: Anti Bullying Commitee, Attentional Behavioral Cognitive, Attitude Behavior Consistency44) Сетевые технологии: Application Building Classes45) Полимеры: assisted biological coagulation46) Макаров: начальные положения, элементарный, элементы47) Аэродинамика: концепция набегающей (идущей вперёд) лопасти (летательного аппарата с вращающимися крыльями) (сокр. от advancing-blade concept)48) Военно-морской флот: главный старшина авиационной боцманской команды (на авианосце) (сокр. от Chief Aviation Boatswain's Mate)49) Расширение файла: ABC FlowCharter Document, ABC programming language General filename extension, Musical notation language file (folk melodies)50) Нефть и газ: advanced blending control51) Электротехника: armored bushing cable52) Молекулярная биология: adenosine triphosphate-binding cassette53) ООН: A Bunch of Communists54) Общественная организация: American Bird Conservancy55) НАСА: Active Body Control56) Библиотечное дело: American Bibliographical Center57) Базы данных: Alphabetically Based Computerized58) Альпинизм: advanced base camp -
123 ob
1) Компьютерная техника: Object Bus, Option Button, Other Board, Output Block, Overflow Bucket2) Геология: рудное тело3) Авиация: On-Board4) Спорт: Offensive Bonus, Out Of Bounds5) Военный термин: Ordnance Board, observation balloon, observation battery, operating base, operational base, optical bistability, order of battle, ordnance battalion6) Техника: observed bearing, octave band, optical black, outside broadcasting7) Шутливое выражение: Oh Brian, Orange Boy8) Химия: Oligosaccharide Binding9) Математика: ортогональный базис (orthogonal basis)10) Финансы: opening balance11) Страхование: ordinary business, ordinary life business12) Автомобильный термин: outboard13) Грубое выражение: Oh Baby, Old Bastard, One Big, Open Bitch, Ornery Brat, Other Babes, Our Beds, The Old Bitch14) Дипломатический термин: кожно-нарывного действия15) Сокращение: Civil aircraft marking (Peru), Off Broadway, Old Boy, obscure16) Физиология: Obese17) Электроника: Optical Bar18) Вычислительная техника: output buffer19) Нефть: off bottom, overburden, выше забоя (off bottom)20) Иммунология: Occult Blood21) Банковское дело: или лучше (обозначение биржевого приказа, который должен быть выполнен по цене, указанной в приказе, или по более высокой цене; or better)22) Транспорт: Over Boost23) Пищевая промышленность: Orange Blotch, Oriental Beer, Oriental Brewing, Owl Bait24) Реклама: внестудийное вещание25) СМИ: Original Broadcast26) Деловая лексика: Operating Budget, Organizational Behavior, Outta Business27) Бурение: на расстоянии от забоя (off bottom; некотором), не доходя до забоя (off bottom)28) Инвестиции: or better29) Сетевые технологии: occupied bandwidth30) Автоматика: outside blade31) Химическое оружие: open burning32) Макаров: outside broadcast, oxygen balance33) Расширение файла: Object cut/paste file (IBM LinkWay)34) Ebay. Original Box35) Общественная организация: Operation Blessing36) Чат: Obnoxious Because, Old Buddy37) Правительство: Ocean Beach -
124 crisis
n (pl crises)to aggravate a crisis — обострять / усугублять кризис
to be gripped by / to be in the midst of / to be locked in a crisis — быть охваченным кризисом
to bring about a crisis — вызывать кризис, служить толчком к началу кризиса
to create a crisis — создавать кризис / кризисное положение
to deepen a crisis — обострять / усугублять кризис
to de-escalate / to defuse the crisis — сокращать масштабы кризиса, ослаблять кризис
to ease the crisis — сокращать масштабы кризиса, ослаблять кризис
to exacerbate a crisis — обострять / усугублять кризис
to face a crisis — сталкиваться с кризисом; стоять на пороге кризиса
to ignite a crisis — вызывать кризис, служить толчком к началу кризиса
to limp / to lurch from one crisis to another — идти от кризиса к кризису
to resolve a crisis — преодолевать / разрешать кризис, справляться с кризисом
to settle / to solve a crisis — преодолевать / разрешать кризис, справляться с кризисом
to spark off / to trigger (off) a crisis — вызывать кризис, служить толчком к началу кризиса
- affected by the crisis - agrarian crisisto worsen a crisis — обострять / усугублять кризис
- agricultural crisis
- amidst the worst crisis
- artificial crisis
- balance-of-payments crisis
- bilateral crisis
- budget crisis
- cabinet crisis
- chronic crisis
- consequences of a crisis
- constitutional crisis
- crisis blew up
- crisis broke out
- crisis came to a head
- crisis continues unabated
- crisis erupted
- crisis flared
- crisis gripped the country
- crisis is brewing
- crisis is building up
- crisis is deepening by the hour
- crisis is reaching a climax
- crisis of confidence
- crisis of power
- crisis of the ruling regime
- crisis spills over into war
- current crisis
- cyclical crisis
- deep crisis
- deepening crisis
- deepening mood of crisis
- deep-seated crisis
- diplomatic solution to a crisis
- dire crisis
- ecological crisis
- economic crisis
- elimination of a crisis
- energy crisis
- every possible avenue has got to be explored to find a political solution to the crisis
- exchange crisis
- financial crisis
- fiscal crisis
- food crisis
- fuel crisis
- general crisis
- global crisis
- government crisis
- governmental crisis
- grave crisis
- Gulf crisis
- home crisis
- hostage crisis
- housing crisis
- imminent crisis
- impact of a crisis
- in a state of crisis - internal crisis
- internal political crisis
- international crisis
- intractable crisis
- looming crisis
- ministerial crisis
- monetary and financial crisis
- mounting crisis
- national crisis
- offset of the crisis
- oil crisis
- on the verge of a crisis
- peaceful outcome to a crisis
- periodic crisis
- perpetual crisis
- petroleum crisis
- phase of a crisis
- political crisis
- profound crisis
- protracted crisis
- raw-materials crisis
- recurrent crisis
- resolution of a crisis
- serious crisis
- settling of a crisis
- severe crisis
- signs of a crisis
- social crisis
- spiraling crisis
- underlying crisis
- unparalleled crisis
- way out of the crisis
- world crisis -
125 deficit
nmanjak, deficit• actual deficit stvarni manjak• balance of payments deficit manjak bilance plaćanja• budget deficit proračunski manjak• deficit country zemlja s manjkom• deficit-debt adjustment usklađenje manjka i duga• deficit ratio postotak manjka• excessive deficit procedure postupak u slučaju prevelikoga manjkaBilj.: Postupak kojim Komisija i Vijeće prate razvoj proračunske ravnoteћe i javnoga duga u svakoj pojedinoj drћavi članici EU-a radi ocjene rizika prekomjernoga manjka• excessive government deficit prekomjerni drћavni manjak• government budget deficit drћavni (javni) proračunski manjak• internal deficit unutarnji manjak• overall cash deficit ukupni gotovinski manjak• overall deficit of the public sector ukupni manjak javnoga sektora• payments deficit platni manjak• planned deficit planirani manjakEnglesko-Hrvatski Glosar bankarstva, osiguranja i ostalih financijskih usluga > deficit
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126 war
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127 draw
A n2 ( tie) ( in match) match m nul ; it was a draw ( in match) ils ont fait match nul ; ( in race) ils sont arrivés ex aequo ;3 ( attraction) (person, film, event, place) attraction f ; Bob Dylan was the big draw Bob Dylan était la grande attraction ;4 (on cigarette, pipe) bouffée f ;1 ( on paper etc) faire [picture, plan, portrait, sketch, cartoon] ; dessiner [person, face, object, diagram] ; tracer [line, circle, square] ; to draw a picture lit faire un dessin, dessiner ; to draw (a picture of) a boat dessiner un bateau ; to draw a map ( giving directions) faire un plan ; ( in school) dessiner une carte ; to draw sb sth, to draw sth for sb faire qch à qn [picture, plan, cartoon, sketch] ; dessiner qch à qn [person, face, object, diagram] ;3 ( pull) [animal, car, engine] tirer [object, cart, rope, plough] ; [machine, suction] aspirer [liquid, gas] ; to draw a plough along tirer une charrue ; the water is drawn along the pipe l'eau est aspirée dans le tuyau ; I drew the book towards me j'ai tiré le livre vers moi ; he drew the child towards him il a attiré l'enfant vers lui ; to draw a bolt/the curtains tirer un verrou/les rideaux ; I drew the string as tight as I could j'ai tiré sur la ficelle aussi fort que j'ai pu ; she drew a ten pound note from her purse elle a tiré un billet de dix livres de son porte-monnaie ; he drew his finger along the shelf il a passé un doigt sur l'étagère ; to draw a handkerchief across one's forehead/a comb through ones' hair se passer un mouchoir sur le front/un peigne dans les cheveux ; she drew his arm through hers elle a passé son bras sous le sien ; she drew her shawl round her shoulders elle a resserré son châle autour de ses épaules ; to draw water from a well tirer de l'eau d'un puits ; to draw a pint of beer ≈ tirer un demi-litre de bière à la pression ; to draw blood lit provoquer un saignement ; to draw a bow bander un arc ;4 ( derive) tirer [conclusion] (from de) ; I drew comfort from the fact that/from doing cela m'a un peu réconforté de savoir que/de faire ; to draw a lesson/a moral from sth tirer une leçon/une morale de qch ; to draw inspiration from sth puiser de l'inspiration dans qch ; he drew hope/encouragement from this cela lui a donné de l'espoir/du courage ; to be drawn from [energy, information] provenir de ; his friends/our readers are drawn from all walks of life ses amis/nos lecteurs viennent de tous les horizons ;5 ( cause to talk) faire parler [person] (about, on de) ; I'd hoped she'd tell me, but she wouldn't be drawn ou she refused to be drawn j'avais espéré qu'elle me le dirait, mais elle a refusé de parler ; to draw sth from ou out of sb obtenir qch de qn [information] ; faire dire or arracher qch à qn [truth] ; she drew tears of laughter from the audience elle a fait rire son public aux larmes ; I managed to draw a smile from him j'ai réussi à lui arracher un sourire ;6 ( attract) [person, event, film] attirer [crowd, person] (to vers) ; susciter [reaction, criticism, praise, interest] ; the idea drew much criticism from both sides/from the experts l'idée a suscité de nombreuses critiques des deux côtés/chez les experts ; the course draws students from all over the world le cours attire des étudiants du monde entier ; his speech drew great applause son discours a soulevé des applaudissements ; to draw sb's attention to sth attirer l'attention de qn sur qch ; to draw attention to oneself attirer l'attention sur soi ; to feel drawn to sb se sentir attiré vers qn ; to draw sb to attirer qn vers [person, religion] ; pousser qn vers [profession] ; the sound of the explosion drew her to the window le bruit de l'explosion l'a attirée à la fenêtre ; to draw sb into mêler qn à [conversation] ; entraîner qn dans [argument, battle] ; I'm not going to be drawn into an argument with you je ne vais pas me laisser entraîner dans une dispute avec toi ; they were drawn together by their love of animals leur amour des animaux les a rapprochés ; to draw the enemy fire offrir un cible au feu ennemi ; I'll draw their fire je ferai diversion ;7 Fin ( take out) retirer [money] (from de) ; tirer [cheque, bill of exchange, promissory note] (on sur) ; ( receive) toucher [wages, pension] ;8 Games ( choose at random) tirer [qch] au sort [name, ticket, winner] ; they asked him to draw the winner (out of the hat) ils lui ont demandé de tirer au sort le gagnant ; to draw a winning ticket [competitor] tirer un billet gagnant ; Italy has been drawn against Spain ou to play Spain le tirage au sort a désigné l'Italie comme adversaire de l'Espagne ; Jones drew Smith in the first round le tirage au sort a désigné Smith comme adversaire de Jones au premier tour ;9 Sport to draw a match faire match nul ;10 (remove, pull out) extraire [tooth] ; retirer, enlever [thorn, splinter, sting] (from de) ; retirer [cork] (from de) ; dégainer, sortir [sword, dagger] ; sortir [knife, gun] ; tirer [card] ; to draw a gun on sb sortir un pistolet et le braquer sur qn ; to draw a knife on sb sortir un couteau pour en menacer qn ; with drawn sword l'épée dégainée ;12 Hunt suivre la voie de [animal] ;13 Games to draw trumps tirer ses atouts ;14 Tech étirer [wire, metal, glass] ;15 Naut the ship draws six metres le navire a un tirant d'eau de six mètres ;16 † ( run) faire couler [bath].1 ( make picture) dessiner ; he draws very well il dessine très bien ; to draw round ou around sth dessiner en suivant les contours de [hand, template] ;2 ( move) to draw ahead (of sth/sb) lit [vehicle, person] gagner du terrain (sur qch/qn) ; fig [person, company] prendre de l'avance (sur qch/qn) ; to draw alongside [boat] accoster ; the car drew alongside the lorry la voiture s'est mise à côté du camion ; to draw close ou near [time, date, ordeal] approcher ; the time/day is drawing close when… l'heure/le jour approche où… ; they drew nearer to listen ils se sont rapprochés pour écouter ; to draw into [bus] arriver à [station] ; the train drew into the station le train est entré en gare ; to draw level se retrouver au même niveau ; to draw level with the other athletes ( in score) se retrouver au même niveau que les autres athlètes ; ( in race) rattraper les autres athlètes ; to draw over [vehicle] ( stop) se ranger ; ( still moving) se rabattre vers le bas-côté ; the lorry drew over to the right-hand side of the road le camion s'est rangé sur la voie de droite ; to draw to one side [person] s'écarter ; to draw round ou around [people] se rassembler ; they drew round the teacher ils se sont rassemblés autour du professeur ; to draw to a halt s'arrêter ; to draw to a close ou an end [day, event, life] toucher à sa fin ;3 gen, Sport ( in match) [teams] faire match nul ; ( finish at same time in race) [runners, racers] arriver ex aequo ; (finish equal, with same points) se retrouver ex aequo ; they drew for second place ils sont arrivés deuxièmes ex aequo ; X drew with Y ( in match) X a fait match nul avec Y ; ( in race) X est arrivé ex aequo avec Y ;4 ( choose at random) to draw for sth tirer qch (au sort) ; they drew for partners ils ont tiré leurs partenaires (au sort) ;5 [chimney, pipe] tirer ; [pump, vacuum cleaner] aspirer ; to draw on ou at one's pipe/cigarette tirer sur sa pipe/sa cigarette ;6 [tea] infuser.to be quick/slow on the draw ○ ( in understanding) avoir l'esprit vif/lent ; ( in replying) avoir/ne pas avoir la repartie facile ; [cowboy] dégainer/ne pas dégainer vite ; to beat sb to the draw [rival, competitor] devancer qn ; [cowboy] dégainer plus vite que qn ; to draw the line fixer des limites ; you've got to draw the line somewhere il faut savoir fixer des limites ; to draw the line at doing se refuser à faire ; she drew the line at blackmail elle se refusait à faire du chantage ; I draw the line at violence je n'irai pas jusqu'à la violence ; the union agreed to longer working hours but drew the line at wage cuts le syndicat a accepté une augmentation des heures de travail mais a refusé une baisse des salaires.■ draw apart:▶ draw apart [two people] se séparer ; the land masses drew apart les masses de terre se sont éloignées les unes des autres.■ draw aside:▶ draw [sth] aside, draw aside [sth] écarter [curtain, screen, object] ;▶ draw [sb] aside prendre qn à part.■ draw away:▶ draw away [vehicle, train, person] ( move off) s'éloigner (from de) ; ( move ahead) prendre de l'avance (from sur) ; [person] (move away, recoil) avoir un mouvement de recul ;▶ draw [sth] away, draw away [sth] retirer [hand, foot] ; draw the chair away from the fire éloigne la chaise du feu ;▶ draw [sb] away from éloigner qn de [fire, scene] ; distraire qn de [book, task].■ draw back:▶ draw back (move back, recoil) reculer ;▶ draw [sth] back, draw back [sth] ouvrir [curtains] ; [person] retirer [hand, foot] ;▶ draw [sb] back, draw back [sb] faire revenir [person] ; the company will have difficulty drawing its customers back la société aura du mal à récupérer ses clients.■ draw down:▶ draw [sth] down, draw down [sth] baisser [blind, screen, veil].■ draw in:▶ draw in1 [days] raccourcir ; the nights are drawing in les jours raccourcissent ;▶ draw [sth] in, draw in [sth]2 tirer sur [reins, rope, lead] ; rentrer [stomach, claws] ;3 ( suck in) [person] aspirer [air] ; [pump, machine] aspirer [liquid, gas, air] ; to draw in one's breath inspirer ;4 ( attract) attirer [people, funds].■ draw off:▶ draw [sth] off, draw off [sth] tirer [beer, water] ; Med évacuer [fluid] ; retirer, ôter [gloves].■ draw on:▶ draw on ( approach) [time, date, season] approcher ; ( pass) [time] passer ; [evening, day, season] (s')avancer ;▶ draw on [sth] puiser dans, exploiter [skills, strength, reserves, savings] ; in her novels she draws on childhood memories pour écrire ses romans elle s'inspire de ses souvenirs d'enfance ; the report draws on information from… le rapport tire des informations de… ; to draw on one's experience faire appel à son expérience ;▶ draw on [sth], draw [sth] on enfiler [gloves, shoes, garment].■ draw out:▶ draw out1 ( leave) [train, bus] partir ; the train drew out of the station le train a quitté la gare ; a car drew out in front of me une voiture a déboîté devant moi ;▶ draw [sth] out, draw out [sth]1 gen tirer [handkerchief, purse, cigarette, knife] (from, out of de) ; retirer [splinter, nail, cork] (from, out of de) ; extraire [tooth] ; aspirer [liquid, air] ;2 Fin retirer [cash, money, balance] ;3 ( cause to last longer) faire durer [meeting, speech, meal] ; ( unnecessarily) faire traîner [meeting, speech, meal] ;4 ( extract) obtenir [information, confession] ; ( using force) soutirer [information, confession] ; they managed to draw a confession out of him ils ont réussi à lui soutirer des aveux ;▶ draw [sb] out ( make less shy) faire sortir [qn] de sa coquille ; I managed to draw him out of his silence j'ai réussi à le sortir de son silence ; I drew the old man out about the war j'ai fait parler le vieil homme de la guerre.■ draw up:▶ draw up [sth], draw [sth] up1 établir [contract, criteria, budget, programme, proposals, questionnaire] ; dresser, établir [list, inventory, plan] ; rédiger, établir [report] ; faire [will] ;2 ( pull upwards) hisser [bucket] ;3 ( bring) approcher [chair, stool] (to de) ;4 ( gather up) tirer sur [thread, drawstring] ;▶ draw oneself up se redresser ; she drew herself up to her full height elle s'est redressée de toute sa hauteur. -
128 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
balance the budget — … Useful english dictionary
Bureau Of The Budget — Established in 1921 under the Budget and Accounting Act, the Bureau of the Budget was headed by the director of the budget with the primary function of preparing the annual executive budget. The bureau was also responsible for the supervision… … Historical Dictionary of the Roosevelt–Truman Era
balance — the amount of money remaining in an account. The total of your money in the bank after accounting for all transactions (deposits and withdrawals) is called a balance . Glossary of Business Terms A division of a Securities Account, of a type… … Financial and business terms
balance — bal|ance1 W2S2 [ˈbæləns] n ▬▬▬▬▬▬▬ 1¦(steady)¦ 2¦(equal amounts)¦ 3 on balance 4¦(surprise somebody)¦ 5¦(bank)¦ 6¦(money owed)¦ 7¦(remaining)¦ 8 be/hang in the balance 9 tip/swing the balance 10¦(for weighing)¦ … Dictionary of contemporary English
budget — bud|get1 W2S1 [ˈbʌdʒıt] n [Date: 1400 1500; : Old French; Origin: bougette small leather bag , from bouge leather bag , from Latin bulga; from the idea of bringing your spending plan out of its bag] 1.) the money that is available to an… … Dictionary of contemporary English
budget — / bʌdʒɪt/ noun 1. a plan of expected spending and income for a period of time ● to draw up a budget for salaries for the coming year ● We have agreed the budgets for next year. 2. ♦ the Budget the annual plan of taxes and government spending… … Dictionary of banking and finance
budget — / bʌdʒɪt/ noun 1. a plan of expected spending and income for a period of time ● We have agreed the budgets for next year. 2. ♦ the Budget the annual plan of taxes and government spending proposed by a finance minister. In the UK, this is the… … Marketing dictionary in english
balance — bal|ance1 [ bæləns ] noun *** ▸ 1 ability to stay upright ▸ 2 correct relationship ▸ 3 mental/emotional calm ▸ 4 money in bank ▸ 5 amount remaining ▸ 6 majority of information ▸ 7 for weighing things ▸ + PHRASES 1. ) uncount the ability to remain … Usage of the words and phrases in modern English
balance — I UK [ˈbæləns] / US noun Word forms balance : singular balance plural balances *** 1) a) [uncountable] the ability to remain steady in an upright position An ear infection is affecting his balance. b) a position in which your body remains steady… … English dictionary
balance*/*/ — [ˈbæləns] noun I 1) [U] the ability to remain steady in an upright position He lost his balance and tipped backwards in the chair.[/ex] Ted kept pulling my arm, throwing me off balance.[/ex] 2) [C/U] a situation in which different aspects or… … Dictionary for writing and speaking English
budget — [[t]bʌ̱ʤɪt[/t]] ♦♦ budgets, budgeting, budgeted 1) N COUNT: with supp Your budget is the amount of money that you have available to spend. The budget for something is the amount of money that a person, organization, or country has available to… … English dictionary