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test-market

  • 1 fair

    I [feə] adjective
    1) (light-coloured; with light-coloured hair and skin: fair hair; Scandinavian people are often fair.) claro
    2) (just; not favouring one side: a fair test.) justo
    3) ((of weather) fine; without rain: a fair afternoon.) bonito
    4) (quite good; neither bad nor good: Her work is only fair.) suficiente/razoável
    5) (quite big, long etc: a fair size.) um certo tamanho/algo grande
    6) (beautiful: a fair maiden.) belo/formoso
    - fairly
    - fair play
    II [feə] noun
    1) (a collection of entertainments that travels from town to town: She won a large doll at the fair.) feira
    2) (a large market held at fixed times: A fair is held here every spring.) feira
    3) (an exhibition of goods from different countries, firms etc: a trade fair.) feira
    * * *
    fair1
    [fɛə] n 1 feira. 2 feira de amostras. 3 Amer bazar de caridade. the book faira feira do livro.
    ————————
    fair2
    [fɛə] n Poet mulher formosa. • vt+vi 1 Mech acabar (uma peça). 2 fazer ou tornar-se propício. 3 aclarar, desanuviar-se (tempo). • adj 1 regular, satisfatório. 2 uniforme, suave. 3 proporcionado, formoso, belo. 4 claro, límpido. 5 claro, louro (cabelo, face). 6 limpo, íntegro. 7 desimpedido. 8 sereno (céu). 9 bom, favorável (vento). he is in a fair way to succeed / ele tem boas perspectivas de êxito. 10 prometedor, auspicioso. 11 cortês, amável, agradável. 12 oportuno, plausível. 13 sólido, com base (esperança). 14 considerável, amplo. 15 nítido, legível (letra). 16 legítimo, justo. he has a fair chance / ele tem uma oportunidade justa. 17 honesto, franco (jogo, luta). • adv 1 de modo justo, favorável. they played fair / eles jogaram honestamente. the wind sits fair / o vento está favorável. 2 em cheio. 3 diretamente. a fair share uma parte justa. by fair means por bem, sem violência. by fair means or foul de um modo ou de outro. fair and softly goes afar devagar se vai ao longe. fair and square honesto, justo. fair field and no favour possibilidades iguais para todos. fair water água límpida. fair wear and tear Tech desgaste justo: dano ou desgaste causado aos bens em conseqüência de uso normal. the belly is not filled with fair words palavras bonitas não enchem barriga. the stone hit him fair in the head a pedra caiu-lhe diretamente na cabeça. to bid fair to prometer, ser auspicioso. to give someone fair warning avisar em tempo. to have a fair livelihood ter para viver comodamente. to stand fair for ter esperanças. to stand fair with a person estar em bons entendimentos com alguém.

    English-Portuguese dictionary > fair

  • 2 fair

    I [feə] adjective
    1) (light-coloured; with light-coloured hair and skin: fair hair; Scandinavian people are often fair.) loiro
    2) (just; not favouring one side: a fair test.) justo
    3) ((of weather) fine; without rain: a fair afternoon.) claro
    4) (quite good; neither bad nor good: Her work is only fair.) médio
    5) (quite big, long etc: a fair size.) bom
    6) (beautiful: a fair maiden.) bonito
    - fairly - fair play II [feə] noun
    1) (a collection of entertainments that travels from town to town: She won a large doll at the fair.) quermesse, feira
    2) (a large market held at fixed times: A fair is held here every spring.) feira
    3) (an exhibition of goods from different countries, firms etc: a trade fair.) feira

    English-Portuguese (Brazil) dictionary > fair

См. также в других словарях:

  • test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in …   Financial and business terms

  • test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… …   Financial and business terms

  • test-market — / test ˌmɔ:kɪt/ verb ♦ to test market a product to show samples of a product in a market to see if it will sell well ● We are test marketing the toothpaste in Scotland …   Marketing dictionary in english

  • Test-market — Test mark et, v. t. to market (a product) in a limited area for a period of time to determine the probable demand. [PJC] …   The Collaborative International Dictionary of English

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * testˈ market transitive verb To offer (a product) for sale in order to test demand,… …   Useful english dictionary

  • test-market — [test′mär΄kit] vt. to test potential sales of (a product) by offering it in a limited number of small markets …   English World dictionary

  • Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability …   Wikipedia

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * …   Universalium

  • test-market — transitive verb Date: 1953 to subject (a product) to trial in a limited market …   New Collegiate Dictionary

  • market test — ➔ test1 * * * Ⅰ. market test UK US noun [C] MARKETING ► a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if …   Financial and business terms

  • test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% …   Financial and business terms

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