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1 test market
Англо-русский словарь промышленной и научной лексики > test market
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2 World's Fastest Test Market
Business: WFTMУниверсальный русско-английский словарь > World's Fastest Test Market
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3 koemarkkina-alue
• test market -
4 koemarkkinat
• test market -
5 пробный рынок
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6 испытательный рынок
испытательный рынок
Географический район, выбранный для испытательной площадки при запуске новой продукции. Этот «полигон» заполняется тестовой продукцией, на которую предлагается тестовая цена, налаживаются схемы распространения, проводится тестовая рекламная кампания. Использование испытательного рынка позволяет производителю оценить перспективы товара и избежать критических ошибок при выводе продукта на общенациональный рынок. География испытательного рынка обычно ограничивается рамками одного достаточно крупного города (+ его пригород), являющегося сосредоточением коммерческой и информационной деятельности района, области, края.
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > испытательный рынок
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7 lote de prueba
• test flight• test lot• test market -
8 mercado de prueba
• test loop• test market• test marketing -
9 Testmarkt
Test·marktm ÖKON test market -
10 dar resultado negativo
• test market• test number -
11 Markttest
Markttest m V&M acceptance test, market test, market testing* * *m <V&M> acceptance test, market test, market testing -
12 Markterkundung
Markterkundung f V&M market exploration, market test, market testing* * *f <V&M> market exploration, market test, market testing* * *Markterkundung
market exploration (testing) -
13 Akzeptanztest
Akzeptanztest m V&M concept test, market acceptance test (einer Produktidee)* * *m <V&M> einer Produktidee concept test, market acceptance test -
14 Probe
Probe f 1. COMP sample, test; 2. GEN trial, tryout; pattern (Muster) • auf Probe GEN on approval, on appro • die Probe bestehen GEN stand the test • etw. auf die Probe stellen GEN put sth to the test • etw. auf Probe kaufen GEN buy sth on approval* * *f 1. < Comp> sample, test; 2. < Geschäft> trial, tryout, Muster pattern ■ auf Probe < Geschäft> on approval (on appro) ■ etw. auf die Probe stellen < Geschäft> put sth to the test ■ etw. auf Probe kaufen < Geschäft> buy sth on approval* * *Probe
(Beweis) proof, evidence, (drucktechn.) specimen, (Erprobung) test, trial, tryout (US), (Kontrollberechnung) proof, (Muster) sample, pattern, example, (Nachprüfung) verification, check, (Probezeit) probation, (Prüfstück) specimen;
• auf Probe on [ap]probation, (Warensendung) on approval;
• auf Probe angestellt probationary;
• der Probe entsprechend answering the (to) pattern, up to sample;
• laut beiliegender Probe as per pattern enclosed;
• nach Probe on (upon the authority of) sample, according to pattern;
• streng nach der Probe strictly up to sample;
• zur Probe on trial (approbation);
• unsortierte, nicht ausgewählte Proben unpicked samples;
• DNA-Probe DNA sample;
• entnommene Probe picked sample;
• bewusst gewählte Probe purposive sample;
• kostenlose Probe free trial (sample);
• vorgelegte (vorgezeigte) Probe sample displayed (shown);
• Probe liegt bei enclosed please find a sample;
• j. auf Probe anstellen to engage s. o. on probation, to give s. o. a trial;
• Probe[n] entnehmen to [take a] sample, to draw samples;
• der Probe entsprechen to be up to (match the) sample;
• zur Probe gebrauchen to have on trial;
• auf Probe kaufen to buy on approbation;
• etw. auf Probe kaufen to buy s. th. on trial;
• Probe auf eine Rechnung machen to check an invoice;
• Maschine kostenlos zur Probe schicken to send a machine for free trial;
• auf Probe angestellt sein to be [employed] on probation;
• Proben versenden to send out samples;
• Probeabdruck (drucktechn.) proof [sheet], pull;
• Probeabdruck für zweite Korrektur revised proof;
• Probeabonnement trial subscription;
• Probeabsatzgebiet test market;
• Probeabschluss (Bilanz) [preclosing] trial balance;
• Probeabstimmung test ballot, preliminary (straw, US) vote;
• inoffizielle Probeabstimmung unofficial (straw, US) vote;
• Probeabzug (drucktechn.) proof impression, pull, (Probebilanz) trial balance;
• Probeanfertigung sample;
• Probeangebot trial offer;
• Probeangestellter probationer, probationary employee;
• Probe anstellung, Probearbeitsverhältnis probation[ary] employment (appointment), trial engagement;
• Probeanwärter probationer;
• Probearbeit test paper;
• Probeauftrag trial (sample) order;
• Probeauftrag platzieren to place a trial order;
• Probeband dummy copy;
• Probebefragung pilot study, pretest;
• Probebenutzung trial use;
• Probebeschäftigung trial (probationary) employment;
• Probebestellung sample (trial) order;
• Probebilanz rough (preclosing trial) balance;
• bereinigte Probebilanz closing trial balance;
• nach Gruppen geordnete Probebilanz classified trial balance;
• Probebohrung [mineral] exploration, test;
• Probedienstzeit probationary arrangement;
• Probedruck proof sheet, specimen volume;
• Probeentlohnung probationary [wage] rate;
• Probe[ent]nahme sampling, taking a sample;
• Probeentwurf tentative draft;
• Probeerhebung (Statistik) exploration (pilot) survey, pilot study;
• Probeexemplar complimentary (sample) copy, specimen [copy];
• Probefahrt (Auto) trial run (trip, drive), test run, road test (US), (Kriegsschiff) shake-down cruise (coll.);
• Probefahrt auf See (Schiff) maiden trip, sea trial;
• einer Probefahrt unterzogen werden to be test-run;
• Probefall trial (test) case;
• Probeflug trial (test, shake-down, coll., demonstration) flight, test flying;
• Probeflugzeug prototype aircraft;
• Probegehalt entrance (trial) rate, probationary [wage] rate. -
15 Versuchsabteilung
Versuchsabteilung f V&M research department* * *f <V&M> research department* * *Versuchsabteilung
experimental (research) department;
• Versuchsanlage research (pilot) plant;
• Versuchsanordnung (Statistik) design;
• Versuchsanstalt research (experimental) institute;
• Versuchsauftrag trial order;
• Versuchsaufwand experimental expense, research expenditure;
• auf Versuchsbasis on a pilot scale;
• Versuchsbetrieb pilot plant;
• spekulative Versuchsbohrung wildcat;
• Versuchsergebnisse research material, test results;
• Versuchsfabrik research (pilot) plant;
• Versuchsfahrt (Auto) trial run, (Schiff) trial trip;
• Versuchsfarm experimental farm;
• Versuchsfehler experimental error;
• Versuchsfeld proving ground;
• Versuchsfeldzug test (tryout, US) campaign;
• Versuchsgelände trial (proving) ground, test site;
• Versuchsgruppe experimental (research) group;
• Versuchsgut experimental (pilot) farm;
• Versuchsingenieur research engineer;
• Versuchsjahr experimental year;
• Versuchskampagne test (tryout, US) campaign;
• Versuchskaninchen guinea-pig (Br.);
• Versuchslaboratorium research laboratory;
• Versuchsmarkt (Werbung) test market;
• Versuchsmodell working (experimental) model;
• Versuchsmuster experimental type;
• Versuchsobjekt test object;
• betrieblicher Versuchsplan factorial design;
• Versuchsproduktion pilot production;
• Versuchsprogramm pilot program(me);
• Versuchsprojekt pilot scheme (project);
• Versuchsprozess test case;
• Versuchsserie pilot (test) series (lot);
• Versuchsstadium experimental stage;
• noch in einem Versuchsstadium stecken to be in a tentative stage;
• Versuchsstation research plant, experimental station (US);
• Versuchsstraße experimental road;
• Versuchstier laboratory animal;
• Versuchswerbung advertising test;
• Versuchswerte test data;
• Versuchszeit testing period. -
16 Testkampagne
Testkampagne
launching test, test campaign;
• Testladen audit store;
• Testmarktaktion sales test;
• Testmethode experimental method;
• Testpackung bread-board model;
• freiwillige Testperson research volunteer;
• Testphase testing stage;
• Testserie test series;
• Teststopp (Atomwaffen) test ban;
• Teststrecke test track, control road;
• Teststreuung (Werbung) test campaign;
• Testvereinbarung test arrangement;
• Testverfahren test;
• Testverkäufe durchführen to test-market. -
17 пробный рынок
1) Banking: test market2) Advertising: exploratory market -
18 someter
vbsubject vb, submit vbsometer algo a prueba put sth to the testsometer a prueba de mercado test—market -
19 выпуск нового товара на пробный рынок
Economy: test market launch of a new productУниверсальный русско-английский словарь > выпуск нового товара на пробный рынок
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20 пробные продажи
Advertising: test-market sales
См. также в других словарях:
test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in … Financial and business terms
test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… … Financial and business terms
test-market — / test ˌmɔ:kɪt/ verb ♦ to test market a product to show samples of a product in a market to see if it will sell well ● We are test marketing the toothpaste in Scotland … Marketing dictionary in english
Test-market — Test mark et, v. t. to market (a product) in a limited area for a period of time to determine the probable demand. [PJC] … The Collaborative International Dictionary of English
test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * testˈ market transitive verb To offer (a product) for sale in order to test demand,… … Useful english dictionary
test-market — [test′mär΄kit] vt. to test potential sales of (a product) by offering it in a limited number of small markets … English World dictionary
Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability … Wikipedia
test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * … Universalium
test-market — transitive verb Date: 1953 to subject (a product) to trial in a limited market … New Collegiate Dictionary
market test — ➔ test1 * * * Ⅰ. market test UK US noun [C] MARKETING ► a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if … Financial and business terms
test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% … Financial and business terms