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21 moral
1. adjective1) moralisch; sittlich [Wert]; Moral[begriff, -prinzip, -vorstellung]; Moral[philosoph[ie], -psychologie]; moralisch, sittlich [Verpflichtung, Pflicht]2) (virtuous) moralisch, sittlich [Leben, Person]2. noun1) Moral, diedraw the moral from something — die Lehre aus etwas ziehen
* * *['morəl] 1. adjective(of, or relating to, character or behaviour especially right behaviour: high moral standards; He leads a very moral (= good) life.) moralisch2. noun(the lesson to be learned from something that happens, or from a story: The moral of this story is that crime doesn't pay.) die Moral- academic.ru/47970/morally">morally- morality
- morals* * *mor·al[ˈmɒrəl, AM ˈmɔ:r-]I. adj1. (ethical) moralisch, ethisch, sittlich\moral code Sittenkodex m\moral cowardice Mangel m an Zivilcourage [o Rückgrat]\moral duty/obligation moralische Pflicht/Verpflichtungon \moral grounds aus moralischen Gründen\moral issue ethische Frage\moral judgement moralisches Urteil\moral law Moralgesetz nt, Sittengesetz nt\moral leadership geistige Führung\moral scruples moralische Bedenken\moral values sittliche Werte3.II. nthe \moral of the story is... die Geschichte lehrt... [o Moral der Geschichte ist...▪ \morals pl Moralvorstellungen pl, moralische Grundsätzeprivate/public \morals private/öffentliche Moralvorstellungento have no \morals keine Moralbegriffe [o kein moralisches Empfinden] haben* * *['mɒrəl]1. adj1) moralisch, sittlich; support, victory, obligation, principles moralischmoral values — sittliche Werte pl, Moralvorstellungen pl
moral code (of individual) — Auffassung f von Moral; (of society) Sitten- or Moralkodex m
a moral imperative — ein Gebot nt der Moral
moral sense — Gefühl nt für Gut und Böse, moralisches Bewusstsein
2) (= virtuous) integer, moralisch einwandfrei; (sexually) tugendhaft; (= moralizing) story, book moralisch3)it's a moral certainty that... — es ist mit Sicherheit anzunehmen, dass...
2. n1) (= lesson) Moral f2) pl (= principles) Moral fhis morals are different from mine — er hat ganz andere Moralvorstellungen als ich
* * *1. moralisch, sittlich:moral sense moralisches oder sittliches Empfinden;Moral Rearmament Moralische Aufrüstung2. moralisch, geistig, innerlich:moral obligation moralische Verpflichtung;moral support moralische Unterstützung;give sb moral support jemanden moralisch unterstützen;moral winner moralische(r) Sieger(in)3. Moral…, Sitten…:moral law Sittengesetz n4. moralisch, sittenstreng, sittsam, tugendhaft (Leben etc)6. innerlich, charakterlich:7. moralisch, vernunftgemäß:moral certainty moralische GewissheitB s1. Moral f, Lehre f (einer Geschichte etc):there is a moral to the story die Geschichte hat eine Moral;the moral of the story is that … die Moral der Geschichte ist, dass …;draw the moral from die Lehre ziehen aus2. moralischer Grundsatz:point a moral den sittlichen Standpunkt betonen3. pl Moral f, Sitten pl, sittliches Verhalten:code of morals Sittenkodex m* * *1. adjective1) moralisch; sittlich [Wert]; Moral[begriff, -prinzip, -vorstellung]; Moral[philosoph[ie], -psychologie]; moralisch, sittlich [Verpflichtung, Pflicht]be under a moral obligation — eine moralische od. sittliche Pflicht haben
2) (virtuous) moralisch, sittlich [Leben, Person]2. noun1) Moral, die* * *adj.moralisch adj.sittlich adj. -
22 value
1. n ценность; важность; полезностьmerit value — значение функции полезности; величина выигрыша
2. n ценности3. n значение, смыслstandard value — стандартное значение; стандартная величина
specified value — фиксированное значение; заданное значение
4. n ценность, стоимостьvalue journey — путешествие, оправдывающее затраты
5. n эк. цена; стоимостьcommercial value — рыночная стоимость; продажная цена
nominal value — нарицательная цена; номинальная стоимость, номинал
issued value — эмиссионная стоимость; стоимость при эмиссии
6. n полит. -эк. стоимость7. n фин. валюта; сумма векселя или тратты; эквивалентsales value — стоимость реализации; сумма продаж
counter value — эквивалент; равноценная стоимость
8. n спец. величина, значениеabsolute value — абсолютная величина, абсолютное значение
initial value — исходная величина; данное значение
9. n муз. длительность ноты или паузы10. n иск. валёр; соотношение тоновvalue of colour, colour value — интенсивность цвета; насыщенность цветового тона
11. n фон. качество12. v оценивать, давать оценкуputting a value on — оценивающий; оценка
13. v дорожить, ценитьI value your friendship — я ценю вашу дружбу, я дорожу дружбой с вами
14. v фин. трассировать, выставлять вексель или траттуСинонимический ряд:1. account (noun) account; valuation2. advantage (noun) advantage; benefit; utility3. cost (noun) amount; appraisal; assessment; charge; cost; expense; price; profit4. evaluation (noun) estimation; evaluation5. sense (noun) acceptation; content; force; import; intent; meaning; message; purport; purpose; sense; significance; signification; substance6. worth (noun) account; caliber; calibre; desirability; eminence; importance; merit; quality; stature; usefulness; valuation; virtue; worth7. estimate (verb) appraise; assay; assess; calculate; estimate; evaluate; gauge; judge; price; rate; reckon; set at; survey; valuate8. regard (verb) admire; consider; esteem; honour; regard9. respect (verb) appreciate; apprize; cherish; enjoy; esteem; prize; regard; relish; respect; savour; treasureАнтонимический ряд:condemn; despise; discard; disesteem; disregard; drop; forego; misestimate; neglect -
23 true
tru:1) ((negative untrue) telling of something that really happened; not invented; agreeing with fact; not wrong: That is a true statement; Is it true that you did not steal the ring?) verdadero2) ((negative untrue) accurate: They don't have a true idea of its importance.) exacto; acertado3) ((negative untrue) faithful; loyal: He has been a true friend.) fiel; leal; de verdad4) (properly so called: A spider is not a true insect.) auténtico, real•- trueness- truly
true adj1. verídico / real2. verdaderoto be true ser verdad / ser ciertois it true that you are getting married? ¿es verdad que te casas?tr[trʊː]1 (not false) verdadero,-a, cierto,-a■ it's true es cierto, es verdad2 (genuine, real) auténtico,-a, genuino,-a, real3 (faithful) fiel, leal4 (exact) exacto,-a5 (accurate - aim) acertado,-a1 (truthfully) sinceramente2 (accurately) bien\SMALLIDIOMATIC EXPRESSION/SMALLto be out of true (wall) no estar a plomo 2 (surface) no estar a nivel 3 (wheel) estar descentrado,-ato be true to life ser realistato come true realizarse, hacerse realidad, cumplirsetrue to form como siempre, como era de esperartrue ['tru:] vt, trued ; trueing : aplomar (algo vertical), nivelar (algo horizontal), centrar (una rueda)true adv1) truthfully: lealmente, sinceramente2) accurately: exactamente, certeramente1) loyal: fiel, leal2) : cierto, verdadero, verídicoit's true: es cierto, es la verdada true story: una historia verídica3) genuine: auténtico, genuino♦ truly advadj.• a nivel adj.• a plomo adj.• auténtico, -a adj.• cierto (Verdadero) adj.• fiel adj.• genuino, -a adj.• verdadero, -a adj.
I truːadjective truer, truest1)a) (consistent with fact, reality)to be true — ser* cierto, ser* verdad
to come true — hacerse* realidad
to hold true — ser* válido
true, inflation has fallen, but... — cierto, la inflación ha disminuido, pero...
how true! o too true! — si será cierto!
you never said o spoke a truer word! — tú lo has dicho!
they're so stupid it's not true — (esp BrE) parece mentira que sean tan tontos, son increíblemente tontos
2) (real, actual, genuine) (before n) <purpose/courage> verdadero; < friend> auténtico, de verdad3) ( faithful) fieltrue TO something/somebody — fiel a algo/alguien
to be true to one's word — ser* fiel a or mantener* su (or mi etc) palabra
true to form: true to form, he arrived late como era de esperar, llegó tarde; she was acting true to form, telling everyone what to do — como siempre, estaba dándole órdenes a todo el mundo
4) ( Tech) (pred)to be true — \<\<wall/upright\>\> estar* a plomo; \<\<beam\>\> estar* a nivel; \<\<wheel/axle\>\> estar* alineado or centrado; \<\<instrument\>\> estar* bien calibrado
II
[truː]to be out of true — \<\<wall/upright\>\> no estar* a plomo
1. ADJ(compar truer) (superl truest)1) (=not false) [story] real, verídico; [account] verídico; [statement] cierto, verídico; [rumour] cierto, verdaderoit is true that... — es verdad or cierto que...
is it true? — ¿es (eso) verdad?
it can't be true! — ¡no me lo creo!
I'm quite tired, it's true — es verdad or cierto que estoy bastante cansado
•
is it true about Harry? — ¿es verdad or cierto lo de Harry?•
true, but... — cierto, pero...•
true or false? — ¿verdadero o falso?•
the reverse is true — ocurre lo contrario•
it is true to say that... — puede afirmarse que...•
it's truer than you know — es más verdad de lo que te imaginas•
that's true — es cierto, es verdad•
too true — eso es totalmente ciertogood 1., 1), ring II, 3., 4)it is only too true that... — es lamentablemente or desgraciadamente cierto que...
2) (=genuine) [gentleman, romantic, genius] verdadero, auténtico; [friend, courage, happiness] verdadero, de verdad, auténticoher true love — † (=sweetheart) su gran amor m
•
then he was able to demonstrate his true worth — entonces pudo demostrar lo que valía realmente or su verdadera valía3) (=real, actual) [feelings, motives, meaning] verdadero; [value, cost] verdadero, realin the true sense (of the word) — en el sentido estricto (de la palabra), propiamente dicho
4) (Rel) verdadero5) (=relevant, applicable) cierto•
to be true for sb/sth — ser cierto en el caso de algn/algothis is particularly true for single women — esto es cierto particularmente en el caso de las mujeres solteras
•
to hold true (for sb/sth) — ser válido (para algn/algo)•
this is true of any new business venture — este es el caso con cualquier empresa nueva6) frm (=faithful)to be true to sb/sth — ser fiel a algn/algo
to be true to o.s. — ser fiel a sí mismo
•
true to form — como es/era de esperar•
to be true to one's promise or word — ser fiel a su palabra or promesa, cumplir con su palabra or promesa•
true to type — como es/era de esperar7) (=accurate)•
his aim was true — dio en el blanco•
the portrait was a true likeness of her grandmother — el cuadro era un fiel retrato de su abuela8) (=straight) derecho9) (Mus) afinado2.Nto be out of true: the doorframe is out of true — el marco de la puerta no cae a plomo
3.ADVto breed true — (Bio) reproducirse conforme con la raza
4.CPDtrue colours, true colors (US) NPL —
colour 1., 6)to show one's true colours, show o.s. in one's true colours — mostrarse tal y como se es en realidad
true north N — (Geog) norte m geográfico
* * *
I [truː]adjective truer, truest1)a) (consistent with fact, reality)to be true — ser* cierto, ser* verdad
to come true — hacerse* realidad
to hold true — ser* válido
true, inflation has fallen, but... — cierto, la inflación ha disminuido, pero...
how true! o too true! — si será cierto!
you never said o spoke a truer word! — tú lo has dicho!
they're so stupid it's not true — (esp BrE) parece mentira que sean tan tontos, son increíblemente tontos
2) (real, actual, genuine) (before n) <purpose/courage> verdadero; < friend> auténtico, de verdad3) ( faithful) fieltrue TO something/somebody — fiel a algo/alguien
to be true to one's word — ser* fiel a or mantener* su (or mi etc) palabra
true to form: true to form, he arrived late como era de esperar, llegó tarde; she was acting true to form, telling everyone what to do — como siempre, estaba dándole órdenes a todo el mundo
4) ( Tech) (pred)to be true — \<\<wall/upright\>\> estar* a plomo; \<\<beam\>\> estar* a nivel; \<\<wheel/axle\>\> estar* alineado or centrado; \<\<instrument\>\> estar* bien calibrado
II
to be out of true — \<\<wall/upright\>\> no estar* a plomo
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24 Myth
The contrast between myth and reality has been a major philosophical concern since the time of the Pre-Socratics. Myth is a many-faceted personal and cultural phenomenon created to provide a reality and a unity to what is transitory and fragmented in the world that we experience.... Myth provides us with absolutes in the place of ephemeral values and a comforting perception of the world that is necessary to make the insecurity and terror of existence bearable.It is disturbing to realize that our faith in absolutes and actual truth can be easily shattered. "Facts" change in all the sciences; textbooks in chemistry, physics, and medicine are sadly (or happily, for progress) soon out of date. It is embarrassingly banal but fundamentally important to reiterate the platitude that myth, like art, is truth on a quite different plane from that of prosaic and transitory factual knowledge. Yet myth and factual truth need not be mutually exclusive, as some so emphatically insist. A story embodying eternal values may contain what was imagined, at any one period, to be scientifically correct in every factual detail; and the accuracy of that information may be a vital component of its mythical raison d'e€tre. Indeed one can create a myth out of a factual story, as a great historian must do: any interpretation of the facts, no matter how credible, will inevitably be a mythic invention. On the other hand, a different kind of artist may create a nonhistorical myth for the ages, and whether it is factually accurate or not may be quite beside the point.Myth in a sense is the highest reality; and the thoughtless dismissal of myth as untruth, fiction, or a lie is the most barren and misleading definition of all. (Morford & Lenardon, 1995, p. 4)Historical dictionary of quotations in cognitive science > Myth
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25 conventional
adjective ((negative unconventional) according to the accepted standards etc; not outrageous or eccentric: conventional dress; the more conventional forms of art.) convencionaltr[kən'venʃənəl]conventional [kən'vɛnʧənəl] adj: convencional♦ conventionally advadj.• convencional adj.• formalista adj.kən'ventʃṇəl, kən'venʃənḷadjective <behavior/method/arms> convencional; <design/style> tradicional, clásico[kǝn'venʃǝnl]ADJ [behaviour, tastes, weapons, method] convencional; [person] tradicional, convencional; [belief, values] tradicional; [style, clothes] clásico, tradicionalconventional medicine — la medicina tradicional or convencional
she was not beautiful in the conventional sense of the word — no era una belleza en el sentido generalmente aceptado de la palabra
conventional wisdom — frm la opinión convencional
* * *[kən'ventʃṇəl, kən'venʃənḷ]adjective <behavior/method/arms> convencional; <design/style> tradicional, clásico -
26 impart
(to give (eg information): She said she had vital information to impart.) comunicar, hacer sabertr[ɪm'pɑːt]impart [ɪm'pɑrt] vt1) convey: impartir, dar, conferir2) disclose: revelar, divulgarv.• comunicar v.• hacer saber v.• impartir v.ɪm'pɑːrt, ɪm'pɑːttransitive verb (frml)a) \<\<news\>\> comunicar*; \<\<knowledge\>\> impartir, transmitir; \<\<secret\>\> divulgar*b) \<\<feeling/quality\>\> conferir* (frml), dar*[ɪm'pɑːt]VT1) (=make known) [+ knowledge] impartir, transmitir; [+ information] transmitir; [+ ideas, values] transmitir2) (=bestow) [+ wisdom] otorgar; [+ quality, sense] conferir; [+ flavour, taste] dar* * *[ɪm'pɑːrt, ɪm'pɑːt]transitive verb (frml)a) \<\<news\>\> comunicar*; \<\<knowledge\>\> impartir, transmitir; \<\<secret\>\> divulgar*b) \<\<feeling/quality\>\> conferir* (frml), dar* -
27 instil
in'stilpast tense, past participle - instilled; verb(to put (ideas etc) into the mind of a person: The habit of punctuality was instilled into me early in life.) infundir; inculcartr[ɪn'stɪl]1 (idea) inculcar (in, a/en); (respect etc) infundir (in, a)v.• inculcar v.• infundir v.• instilar (Química) v.(US) [ɪn'stɪl]VTto instil sth into sb — [+ fear, confidence, pride] inspirar or infundir algo a algn; [+ awareness, moral values, responsibility] inculcar algo a algn
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28 moral
1) мораль2) моральний, етичний- morale- moralism
- moralist
- moralistic
- moralities•- moral ascendancy
- moral aspect
- moral authority
- moral bankrupt
- moral barrier
- moral boundaries
- moral certainty
- moral character
- moral choice
- moral claim
- moral climate
- moral code
- moral commandment
- moral concept
- moral conduct
- moral consideration
- moral considerations
- moral conviction
- moral corruption
- moral criterion
- moral crusader
- moral damage
- moral decay
- moral deficiency
- moral degradation
- moral disapproval
- moral education
- moral environment
- moral-ethical
- moral evaluation
- moral evidence
- moral fitness
- moral harmfulness
- moral hazard
- moral imperative
- moral injury
- moral injury sustained
- moral insanity
- moral issue
- moral justice
- moral law
- moral leprosy
- moral life
- moral obligation
- moral offence
- moral offense
- moral order
- moral ought
- moral oughts
- moral persuasion
- moral perversity
- moral philosophy
- moral portrait
- moral principle
- moral purity
- moral qualities
- moral quality
- moral question
- moral rectitude
- moral responsibility
- moral restraint
- moral right
- moral sanction
- moral sense
- moral significance
- moral sinew
- moral stamina
- moral standard
- moral stature
- moral stricture
- moral suasion
- moral suffering
- moral suffering sustained
- moral superiority
- moral support
- moral turpitude
- moral values
- moral victory -
29 conventional
conventional [kənˈven∫ənl]a. ( = unoriginal) [person, life, behaviour, tastes, opinions] conventionnel ; [clothes] classiqueb. ( = traditional) [method, approach] conventionnel ; [belief, values, medicine] traditionnel ; [argument] classique━━━━━━━━━━━━━━━━━✎ conventionnel ends in -el instead of -al and has a double n.* * *[kən'venʃənl]1) ( conformist) [person] conformiste; [idea, role] conventionnel/-elle2) ( traditionally accepted) [approach, method] conventionnel/-elle; [medicine, agriculture] traditionnel/-elle3) Military [weapons] conventionnel/-elle -
30 senses
1. сознание2. чувствовать; чувствоСинонимический ряд:1. common senses (noun) common senses; good senses; gumptions; horse senses; judgments; wisdoms2. feelings (noun) feelings; sensations; sensibilities; sensitivities3. mind (noun) lucidity; mind; reason; saneness; sanity; sense; soundness; soundnesss; wit; wits4. minds (noun) intellects; intelligence; mentalities; minds; understandings; wits5. reasons (noun) logic; rationales; rationality; reasons6. senses (noun) acceptation; imports; intents; meanings; messages; purports; senses; significance; signification; values7. wisdom (noun) judgements; wisdom8. thinks (verb) believes; considers; credits; deems; feels; holds; intuits; perceives; senses; thinks -
31 corporate identity
Gen Mgtthe distinctive characteristics or personality of an organization, including corporate culture, values, and philosophy as perceived by those within the organization and presented to those outside. Corporate identity is expressed through the name, symbols, and logos used by the organization, and the design of communication materials, and is a factor influencing the corporate image of an organization. The creation of a strong corporate identity also involves consistency in the organization’s actions, behavior, products, and brands, and often reflects the mission statement of an organization. A positive corporate identity can promote a sense of purpose and belonging within the organization and encourage employee commitment and involvement.
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См. также в других словарях:
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