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1 British Code of Advertising, Sales Promotion and Direct Marketing
Универсальный англо-русский словарь > British Code of Advertising, Sales Promotion and Direct Marketing
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2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 advertising, marketing, promotions, public relations, and sales managers
эк. тр., упр., амер. менеджеры по рекламе, маркетингу, продвижению, связям с общественностью и продажам* (входят в раздел "управленческие профессии" в Системе стандартной классификации профессий)See:Англо-русский экономический словарь > advertising, marketing, promotions, public relations, and sales managers
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5 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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6 marketing
1. n торговля; продажа; сбыт; маркетинг2. n предмет торговлиСинонимический ряд:1. selling (noun) advertising; buying; direct marketing; purchasing; retailing; selling; shopping; telemarketing2. selling (verb) deal in; giving; handling; merchandising; peddling; retailing; selling; trade in; vending -
7 marketing managers
эк. тр., упр., амер. "менеджеры по маркетингу" (по SOC: определяют спрос на товары и услуги фирмы и ее конкурентов и выявляют потенциальных потребителей; разрабатывают ценовые стратеги с целью максимизации прибылей фирмы или ее доли на рынке и, вместе с тем, удовлетворения потребителей фирмы; входят в подраздел "менеджеры по маркетингу и продажам" в разделе "менеджеры по рекламе, маркетингу, продвижению, общественным связям и продажам")See: -
8 sales managers
эк. тр., упр., амер. менеджеры по продажам* (по SOC: направляют фактическое распределение и движение товаров или услуг к потребителю; координируют продажи, назначая территории, ставя цели и разрабатывая программы обучения для торговых агентов; входят в подраздел "менеджеры по маркетингу и продажам" в разделе "менеджеры по рекламе, маркетингу, продвижению, общественным связям и продажам")See: -
9 marketing cost
учет, преим. мн. маркетинговые затраты [издержки, расходы\], расходы на маркетинг (затраты на изучение рынка, поиск клиентов, убеждение их в целесообразности закупки, организацию продаж и т. п.)Syn:See:marketing expense-to-sales analysis, transaction cost, marketing budget, advertising cost, selling cost, logistics cost, promotion and sales expenses, promotion expenditure* * *. . Словарь экономических терминов . -
10 Sales and Distribution Management Occupations
эк. тр., амер. "специальности, связанные с управлением продажами и распределением" (163 раздел в "Словаре названий профессий"; включает в себя 11 профессий)See:Англо-русский экономический словарь > Sales and Distribution Management Occupations
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11 ICC International Codes of Marketing and Advertising Practices
док.марк. Международные кодексы по маркетингу и рекламной практике* (своды правил осуществления рекламной и маркетинговой деятельности, принимаемые Международной торговой палатой)See:ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, International Chamber of Commerce, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, International Chamber of CommerceАнгло-русский экономический словарь > ICC International Codes of Marketing and Advertising Practices
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12 below-the-line advertising
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > below-the-line advertising
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13 SAM
1) Общая лексика: Supplier Approval Module2) Компьютерная техника: Sequential Access Model, Super Automated Machine, Switch Adapted Mouse, System Administration Manager3) Биология: S-adenosyl-L-methionine4) Медицина: S-adenosylmethionine, systolic anterior motion5) Американизм: Save American Manufacturing, Space Available Mail6) Спорт: Snowmobile Association Of Massachusetts, Stand Against Me, Student Athlete Mentor, Student Athlete Mentors7) Военный термин: (сокр. от surface-to-air missile) ракета класса "земля-воздух", Salvage All Materials, School of Aerospace Medicine, School of Assets Management, School of Aviation Medicine, Skill Allocation Module, Sleep/Activity Monitor, Software Asset Maintenance, Special Air Missions, Standard ARM missile, Summary Assessment Matrix, Super- Absorbent Material, selective automatic monitoring, self-propelled anthropomorphic manipulator, signal analyzing monitor, sound-absorbing material, special advisory message, special air mission, special airlift mission, special ammunition, specialized aircraft maintenance, stage assembly and maintenance, standard avionics module, surface-to-air missile, system accuracy model, system activity monitor, systems analysis machine, ЗУР, МСОС, Миссия по содействию осуществлению санкций, зенитная ракета, зенитная управляемая ракета8) Техника: Sound Abatement Membrane, safeguards assessment methodology, satellite amplitude modulation, selective activity monitor, semiconductor active memory, sequential access memory, serial analog memory, spectral analysis microcomputer, stabilized assay meter, stratospheric aerosol measurement, strong-absorption model, sub-audio magnetics, subsequent address message, substitute alloy material, surface-to-air missile system, synchronous amplitude modulation9) Шутливое выражение: Secret Agent Man, Slow As Molasses, Strategically Altered Mutant10) Религия: Senior Adult Ministries11) Юридический термин: Statements Acts Marriages13) Фармакология: standard analytical method14) Грубое выражение: Smart Assed Masochist15) Оптика: scanning Auger microscopy, scanning acoustical microscope16) Телекоммуникации: Service Access Multiplexer17) Сокращение: Samaritan Aramaic, Sea Air Mariner (USA), Self-Assembled Monolayer (bioelectronics), Self-propelled Acoustic-magnetic Mine-countermeasures vehicle (Sweden), Sentient Autonomous Mechanism, Signal Analysis Module, Single Agency Manager, Situation Awareness Mode, Small Android Model, Society of Airline Meteorologists, Sonde Aerologique Motorisee (Atmospheric sounding vehicle (France)), Space Available Mail (military airlift mail), Special Air Missions squadron (USAF), Stalking Awareness Month, Standard Avionic Module, Swept Amplitude Modulation, Systems Acquisition Manpower, SCSI-3 Architecture Model, Scanning Auger Microanalysis, Serial Access Memory, Shuttle Attachment Manipulator, Single Application Mode, Standard Allowed Minute, System Availability Model18) Университет: Student Access Module, Student Aid Management, Student Art Movement, Student Athletic Mentor, Students At Macquarie19) Электроника: Self Assembled Monolayer, Substrates Assembly And Microsystems, Synthetic Audio Micro20) Вычислительная техника: Security Access Manager, Sort And Merge, расширение файлов графики в формате Ami Professional, Symantec Anti-virus for Macintosh (Apple), Security Access Manager (MS, Windows, XP), Sequential Access Method / Mode (SAM, DAM), Standard Application Model (XTM), security account manager22) Иммунология: substrate-adhesion molecules23) Биохимия: S-аденозил-L-метионин24) Банковское дело: ипотека, по условиям которой заёмщик должен поделиться прибылью с кредитором (shared appreciation mortgage)25) Биотехнология: Significance Analysis of Microarrays26) Геофизика: электромагнитная разведка на инфразвуковых частотах27) Транспорт: Safety Always Matters, South American Region28) Воздухоплавание: Surface-to-Air Missiles29) Деловая лексика: Sales Access Module, Sales Advertising And Marketing, Self Adjusting Mattress, Site Assets Management30) Глоссарий компании Сахалин Энерджи: сканирующая акустическая микроскопия31) Образование: Self Assessment Method, Society for Adolescent Medicine, Sport Art And Music, Student Assistance Model, Student Attendance Monitoring, Styles, Abilities, And Motivations32) Инвестиции: shared appreciation mortgage33) Сетевые технологии: Scalable Active Management, Scalable Adsl Modem, Secure Access Management, Storage Application Model, System Administrator Means, sequential access method34) Автоматика: scanning acoustic microscope, sequential-access memory35) Ядерная физика: Strong Absorption Model36) Полупроводники: scanning acoustic microscopy37) Макаров: scanning Auger microprobe38) Безопасность: Symantec Antivirus For Macintosh39) Расширение файла: Security Accounts Manager (Microsoft), Single Application Mode (Microsoft)40) Военно-политический термин: Sanctions Assistance Missions41) HR. supervisory administrative management42) Имена и фамилии: Susan Allen Morgan43) Уровнеметрия: (3202) Smart Applications Module44) Должность: Security Accounts Manager, Service And Accounting Manager45) Чат: Samantha And My, Secret Admirer Of Me46) NYSE. Boston Beer, Inc. (Sam Adams)47) НАСА: Safety And Maintenance, Sensor Actuator Module, Sun Acquisition Mode, System Assurance Manage48) Программное обеспечение: Safety Argument Manager, Sofa Artwork Manager, Software Adaptation Management, Software Asset Management, Sound Audio Motion49) Музеи: Seattle Art Museum -
14 Sam
1) Общая лексика: Supplier Approval Module2) Компьютерная техника: Sequential Access Model, Super Automated Machine, Switch Adapted Mouse, System Administration Manager3) Биология: S-adenosyl-L-methionine4) Медицина: S-adenosylmethionine, systolic anterior motion5) Американизм: Save American Manufacturing, Space Available Mail6) Спорт: Snowmobile Association Of Massachusetts, Stand Against Me, Student Athlete Mentor, Student Athlete Mentors7) Военный термин: (сокр. от surface-to-air missile) ракета класса "земля-воздух", Salvage All Materials, School of Aerospace Medicine, School of Assets Management, School of Aviation Medicine, Skill Allocation Module, Sleep/Activity Monitor, Software Asset Maintenance, Special Air Missions, Standard ARM missile, Summary Assessment Matrix, Super- Absorbent Material, selective automatic monitoring, self-propelled anthropomorphic manipulator, signal analyzing monitor, sound-absorbing material, special advisory message, special air mission, special airlift mission, special ammunition, specialized aircraft maintenance, stage assembly and maintenance, standard avionics module, surface-to-air missile, system accuracy model, system activity monitor, systems analysis machine, ЗУР, МСОС, Миссия по содействию осуществлению санкций, зенитная ракета, зенитная управляемая ракета8) Техника: Sound Abatement Membrane, safeguards assessment methodology, satellite amplitude modulation, selective activity monitor, semiconductor active memory, sequential access memory, serial analog memory, spectral analysis microcomputer, stabilized assay meter, stratospheric aerosol measurement, strong-absorption model, sub-audio magnetics, subsequent address message, substitute alloy material, surface-to-air missile system, synchronous amplitude modulation9) Шутливое выражение: Secret Agent Man, Slow As Molasses, Strategically Altered Mutant10) Религия: Senior Adult Ministries11) Юридический термин: Statements Acts Marriages13) Фармакология: standard analytical method14) Грубое выражение: Smart Assed Masochist15) Оптика: scanning Auger microscopy, scanning acoustical microscope16) Телекоммуникации: Service Access Multiplexer17) Сокращение: Samaritan Aramaic, Sea Air Mariner (USA), Self-Assembled Monolayer (bioelectronics), Self-propelled Acoustic-magnetic Mine-countermeasures vehicle (Sweden), Sentient Autonomous Mechanism, Signal Analysis Module, Single Agency Manager, Situation Awareness Mode, Small Android Model, Society of Airline Meteorologists, Sonde Aerologique Motorisee (Atmospheric sounding vehicle (France)), Space Available Mail (military airlift mail), Special Air Missions squadron (USAF), Stalking Awareness Month, Standard Avionic Module, Swept Amplitude Modulation, Systems Acquisition Manpower, SCSI-3 Architecture Model, Scanning Auger Microanalysis, Serial Access Memory, Shuttle Attachment Manipulator, Single Application Mode, Standard Allowed Minute, System Availability Model18) Университет: Student Access Module, Student Aid Management, Student Art Movement, Student Athletic Mentor, Students At Macquarie19) Электроника: Self Assembled Monolayer, Substrates Assembly And Microsystems, Synthetic Audio Micro20) Вычислительная техника: Security Access Manager, Sort And Merge, расширение файлов графики в формате Ami Professional, Symantec Anti-virus for Macintosh (Apple), Security Access Manager (MS, Windows, XP), Sequential Access Method / Mode (SAM, DAM), Standard Application Model (XTM), security account manager22) Иммунология: substrate-adhesion molecules23) Биохимия: S-аденозил-L-метионин24) Банковское дело: ипотека, по условиям которой заёмщик должен поделиться прибылью с кредитором (shared appreciation mortgage)25) Биотехнология: Significance Analysis of Microarrays26) Геофизика: электромагнитная разведка на инфразвуковых частотах27) Транспорт: Safety Always Matters, South American Region28) Воздухоплавание: Surface-to-Air Missiles29) Деловая лексика: Sales Access Module, Sales Advertising And Marketing, Self Adjusting Mattress, Site Assets Management30) Глоссарий компании Сахалин Энерджи: сканирующая акустическая микроскопия31) Образование: Self Assessment Method, Society for Adolescent Medicine, Sport Art And Music, Student Assistance Model, Student Attendance Monitoring, Styles, Abilities, And Motivations32) Инвестиции: shared appreciation mortgage33) Сетевые технологии: Scalable Active Management, Scalable Adsl Modem, Secure Access Management, Storage Application Model, System Administrator Means, sequential access method34) Автоматика: scanning acoustic microscope, sequential-access memory35) Ядерная физика: Strong Absorption Model36) Полупроводники: scanning acoustic microscopy37) Макаров: scanning Auger microprobe38) Безопасность: Symantec Antivirus For Macintosh39) Расширение файла: Security Accounts Manager (Microsoft), Single Application Mode (Microsoft)40) Военно-политический термин: Sanctions Assistance Missions41) HR. supervisory administrative management42) Имена и фамилии: Susan Allen Morgan43) Уровнеметрия: (3202) Smart Applications Module44) Должность: Security Accounts Manager, Service And Accounting Manager45) Чат: Samantha And My, Secret Admirer Of Me46) NYSE. Boston Beer, Inc. (Sam Adams)47) НАСА: Safety And Maintenance, Sensor Actuator Module, Sun Acquisition Mode, System Assurance Manage48) Программное обеспечение: Safety Argument Manager, Sofa Artwork Manager, Software Adaptation Management, Software Asset Management, Sound Audio Motion49) Музеи: Seattle Art Museum -
15 sam
1) Общая лексика: Supplier Approval Module2) Компьютерная техника: Sequential Access Model, Super Automated Machine, Switch Adapted Mouse, System Administration Manager3) Биология: S-adenosyl-L-methionine4) Медицина: S-adenosylmethionine, systolic anterior motion5) Американизм: Save American Manufacturing, Space Available Mail6) Спорт: Snowmobile Association Of Massachusetts, Stand Against Me, Student Athlete Mentor, Student Athlete Mentors7) Военный термин: (сокр. от surface-to-air missile) ракета класса "земля-воздух", Salvage All Materials, School of Aerospace Medicine, School of Assets Management, School of Aviation Medicine, Skill Allocation Module, Sleep/Activity Monitor, Software Asset Maintenance, Special Air Missions, Standard ARM missile, Summary Assessment Matrix, Super- Absorbent Material, selective automatic monitoring, self-propelled anthropomorphic manipulator, signal analyzing monitor, sound-absorbing material, special advisory message, special air mission, special airlift mission, special ammunition, specialized aircraft maintenance, stage assembly and maintenance, standard avionics module, surface-to-air missile, system accuracy model, system activity monitor, systems analysis machine, ЗУР, МСОС, Миссия по содействию осуществлению санкций, зенитная ракета, зенитная управляемая ракета8) Техника: Sound Abatement Membrane, safeguards assessment methodology, satellite amplitude modulation, selective activity monitor, semiconductor active memory, sequential access memory, serial analog memory, spectral analysis microcomputer, stabilized assay meter, stratospheric aerosol measurement, strong-absorption model, sub-audio magnetics, subsequent address message, substitute alloy material, surface-to-air missile system, synchronous amplitude modulation9) Шутливое выражение: Secret Agent Man, Slow As Molasses, Strategically Altered Mutant10) Религия: Senior Adult Ministries11) Юридический термин: Statements Acts Marriages13) Фармакология: standard analytical method14) Грубое выражение: Smart Assed Masochist15) Оптика: scanning Auger microscopy, scanning acoustical microscope16) Телекоммуникации: Service Access Multiplexer17) Сокращение: Samaritan Aramaic, Sea Air Mariner (USA), Self-Assembled Monolayer (bioelectronics), Self-propelled Acoustic-magnetic Mine-countermeasures vehicle (Sweden), Sentient Autonomous Mechanism, Signal Analysis Module, Single Agency Manager, Situation Awareness Mode, Small Android Model, Society of Airline Meteorologists, Sonde Aerologique Motorisee (Atmospheric sounding vehicle (France)), Space Available Mail (military airlift mail), Special Air Missions squadron (USAF), Stalking Awareness Month, Standard Avionic Module, Swept Amplitude Modulation, Systems Acquisition Manpower, SCSI-3 Architecture Model, Scanning Auger Microanalysis, Serial Access Memory, Shuttle Attachment Manipulator, Single Application Mode, Standard Allowed Minute, System Availability Model18) Университет: Student Access Module, Student Aid Management, Student Art Movement, Student Athletic Mentor, Students At Macquarie19) Электроника: Self Assembled Monolayer, Substrates Assembly And Microsystems, Synthetic Audio Micro20) Вычислительная техника: Security Access Manager, Sort And Merge, расширение файлов графики в формате Ami Professional, Symantec Anti-virus for Macintosh (Apple), Security Access Manager (MS, Windows, XP), Sequential Access Method / Mode (SAM, DAM), Standard Application Model (XTM), security account manager22) Иммунология: substrate-adhesion molecules23) Биохимия: S-аденозил-L-метионин24) Банковское дело: ипотека, по условиям которой заёмщик должен поделиться прибылью с кредитором (shared appreciation mortgage)25) Биотехнология: Significance Analysis of Microarrays26) Геофизика: электромагнитная разведка на инфразвуковых частотах27) Транспорт: Safety Always Matters, South American Region28) Воздухоплавание: Surface-to-Air Missiles29) Деловая лексика: Sales Access Module, Sales Advertising And Marketing, Self Adjusting Mattress, Site Assets Management30) Глоссарий компании Сахалин Энерджи: сканирующая акустическая микроскопия31) Образование: Self Assessment Method, Society for Adolescent Medicine, Sport Art And Music, Student Assistance Model, Student Attendance Monitoring, Styles, Abilities, And Motivations32) Инвестиции: shared appreciation mortgage33) Сетевые технологии: Scalable Active Management, Scalable Adsl Modem, Secure Access Management, Storage Application Model, System Administrator Means, sequential access method34) Автоматика: scanning acoustic microscope, sequential-access memory35) Ядерная физика: Strong Absorption Model36) Полупроводники: scanning acoustic microscopy37) Макаров: scanning Auger microprobe38) Безопасность: Symantec Antivirus For Macintosh39) Расширение файла: Security Accounts Manager (Microsoft), Single Application Mode (Microsoft)40) Военно-политический термин: Sanctions Assistance Missions41) HR. supervisory administrative management42) Имена и фамилии: Susan Allen Morgan43) Уровнеметрия: (3202) Smart Applications Module44) Должность: Security Accounts Manager, Service And Accounting Manager45) Чат: Samantha And My, Secret Admirer Of Me46) NYSE. Boston Beer, Inc. (Sam Adams)47) НАСА: Safety And Maintenance, Sensor Actuator Module, Sun Acquisition Mode, System Assurance Manage48) Программное обеспечение: Safety Argument Manager, Sofa Artwork Manager, Software Adaptation Management, Software Asset Management, Sound Audio Motion49) Музеи: Seattle Art Museum -
16 International Chamber of Commerce
орг.сокр. ICC межд. эк. Международная торговая палата, МТП (международная неправительственная организация, основной целью которой является содействие развитию международного экономического сотрудничества, свободе передвижения рабочей силы, товаров и услуг; создает условия для обмена информацией между национальными и двусторонними торговыми палатами, предоставляет арбитражные услуги по коммерческим спорам, помогает разрабатывать стандарты деловой практики, публикует международные правила толкования коммерческих терминов; создана в 1920 г.)See:Chamber of Commerce, Ifo World Economic Survey, Uniform Customs and Practice for Documentary Credits, Uniform Rules for Collections, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Codes of Marketing and Advertising Practices, ICC International Code of Sponsorship, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC / ESOMAR International Code of Marketing and Social Research Practice, Incoterms
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abbrev.: ICC Международная торговая палата: организация, созданная в 1920 г. в Париже для обмена информацией между национальными и двусторонними торговыми палатами в интересах развития международного экономического сотрудничества, свободы передвижения товаров, услуг, рабочей силы; предоставляет арбитражные услуги по коммерческим спорам, помогает разрабатывать стандарты деловой практики.* * ** * *объединяет торговые палаты и банковские ассоциации различных стран мира; при МТП действует арбитражный суд для урегулирования международных споров abbr ICC-----международная организация деловых кругов, которая представляет их интересы в международных делах; штаб-квартира организации находится в Париже abbr. ICCАнгло-русский экономический словарь > International Chamber of Commerce
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17 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
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1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
18 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
* * *
бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
19 programme
1. nпрограмма; план
- ad hoc programme
- adjustment programme
- administrative programme
- advertising programme
- advertising and promotional programme
- allocation programme
- application programme
- approved programme
- audit programme
- austerity programme
- baseline programme
- bilateral programme
- bills programme
- broadened programme
- budgeting programme
- business support programme
- buy-out programme
- census programme
- certification programme
- commercial paper programme
- commissioning programme
- common programme
- comprehensive programme
- construction programme
- control programme
- cost-effectiveness programme
- crash programme
- credit programme
- current programme
- demonstration programme
- design programme
- detailed programme
- development programme
- diagnostic programme
- diversification programme
- economic programme
- efficient programme
- emergency programme
- engineering programme
- evaluation programme
- exhibition programme
- expansion programme
- expense reduction programme
- experimental programme
- exploration programme
- export programme
- extended programme
- extension programme
- extra-budgetary programme
- feasible programme
- federal programme
- financial programme
- follow-up programme
- framework programme
- frequent buyer programme
- general programme
- general work programme
- harvesting programme
- health care programme
- heavy programme
- import programme
- index programme
- indicative programme
- industrial programme
- industrialization programme
- industry-oriented programme
- inspection programme
- investigation programme
- investment programme
- joint programme
- large-scale programme
- licensed programme
- licensing programme
- loading programme
- long-range programme
- long-term programme
- management programme
- manufacturing programme
- marketing programme
- military programme
- modernization programme
- modified programme
- operating programme
- operational programme
- operative programme
- optimum programme
- original programme
- output programme
- output control programme
- outreach programme
- package programme
- packaged computer programme
- pilot programme
- preliminary programme
- price support programme
- priority programme
- privatization programme
- processing programme
- product improvement programme
- production programme
- promotion programme
- proposed programme
- public housing programme
- public welfare programme
- public works programme
- purchasing programme
- purpose-oriented programme
- quality programme
- quality check programme
- rebuilding programme
- recovery programme
- reinterview programme
- relief programme
- research programme
- restructuring programme
- revised programme
- safety programme
- sale-and-leaseback programme
- sales programme
- sales development programme
- sales promotion programme
- selling programme
- source programme
- special programme
- sponsored programme
- stabilization programme
- standardization programme
- standby lending programme
- stock-buyback programme
- target programme
- technical programme
- technological programme
- testing programme
- training programme
- turnaround programme
- updating programme
- user programme
- working programme
- World Food Programme
- zero-defects programme
- programme for economic rehabilitation
- programme for exploration
- programme for investigation
- programme for research
- programme of action
- programme of cooperation
- programme of demonstration
- programme of development
- programme of financing
- programme of instruction
- programme of purchases
- programme of training
- programme of a visit
- programme of work
- agree upon a programme
- approve a programme
- carry out a programme
- commit smb to a programme
- continue with a programme
- co-finance a programme
- coordinate programmes
- cooperate in a programme
- curtail the investment programme
- define a programme
- develop a programme
- disclose a programme
- draw up a programme
- elaborate a programme
- endorse a programme
- establish a programme
- execute a programme
- finance a programme
- formulate a programme
- implement a programme
- initiate a programme
- launch a programme
- lay down a programme
- maintain a programme
- make a programme
- map out a programme
- modify a programme
- negotiate a programme
- offer a programme
- prepare a programme
- project a programme
- propose a programme
- realize a programme
- reconsider a programme
- revise a programme
- roll back a programme
- sponsor a programme
- squeeze social programmes
- suspend a programme
- work out a programme2. vсоставлять программу или план; планировать; программироватьEnglish-russian dctionary of contemporary Economics > programme
-
20 revenue
n1) доход3) pl доходные статьи4) департамент налогов и сборов; финансовое управление
- accrued revenues
- advertising revenue
- aggregate gross revenue
- annual revenue
- annual average revenue
- anticipated revenue
- banking revenues
- budget revenues
- casual revenue
- current revenue
- customs revenue
- deferred revenue
- earned revenue
- estimated government revenue
- export revenues
- extra revenues
- falling tax revenue
- fiscal revenues
- flat revenue
- freight revenue
- government revenue
- gross revenue
- gross operating revenue
- inflated revenues
- inland revenue
- Inland Revenue
- interest revenue
- internal revenue
- investment revenue
- lost revenues
- marginal revenue
- national revenue
- net revenue
- nonoperating revenue
- nontax revenues
- oil revenues
- operating revenue
- other revenue
- personal revenue
- public revenues
- real revenues
- record revenues
- reduced tax revenues
- sales revenue
- sliding revenues
- surplus revenue
- tax revenue
- taxable revenues
- tax exempt revenue
- Treasury revenues
- unearned revenue
- utility revenue
- revenue from advertising
- revenue from capital gains
- revenue from exports
- revenue from sales
- revenue from social security contributions
- revenue from taxation
- revenue of future periods
- revenue of special-purpose budget funds
- bring in revenue
- derive revenue
- earmark revenue
- fabricate revenues
- generate revenues
- lift revenues
- lose revenue
- plough revenue into sales and marketing
- raise revenue
- reap record revenue
- receive revenue
- reduce tax revenue
- report revenue
- subsidize with revenues from exportsEnglish-russian dctionary of contemporary Economics > revenue
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