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1 Sales Advertising And Marketing
Business: SAMУниверсальный русско-английский словарь > Sales Advertising And Marketing
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2 marketing audit
Mktgan analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological, and consumer perspectives; market size and structure; and competitors, suppliers, and distributors. An internal marketing audit covers aspects such as the company’s mission statement, goals, and objectives; its structure, corporate culture, systems, operations, and processes; product development and pricing; profitability and efficiency; advertising; and deployment of the sales force. -
3 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
4 push and pull strategies
Mktgapproaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets. -
5 direct response advertising
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response advertising
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6 direct response marketing
Mktgthe use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.The ultimate business dictionary > direct response marketing
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7 departamento
m.1 department.departamento de atención al cliente customer services (department)departamento de caballeros menswear departmentdepartamento de marketing marketing departmentdepartamento de personal personnel (department)2 administrative district.3 compartment (compartimento).4 flat(apartment). (Argentinian Spanish)5 apartment, flat.* * *1 (sección) department, section2 (provincia) district, province3 (de tren) compartment4 (de un objeto) compartment, section* * *noun m.* * *SM1) [de empresa, universidad] department2) [de caja, tren] compartment3) (Náut)4) LAm (=piso) flat, apartment (EEUU)* * *1)a) (de empresa, institución) departmentdepartamento de ventas/publicidad — sales/advertising department
Departamento de Inglés — Department of English, English Department
b) (provincia, distrito) department2) (AmL) ( apartamento) apartment (esp AmE), flat (BrE)* * *= department, office, arm.Ex. In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.Ex. The principal sprang up from her chair and began to perambulate with swift, precise movements about her spacious office.Ex. The author discusses the roles that various arms of the proposed structure can play to promote free flow of information = El autor describe las funciones que los diferentes departamentos de la estructura propuesta puede desempeñar para promover la libre circulación de la información.----* biblioteca de departamento = department library.* departamento de adquisiciones = acquisitions department.* Departamento de Agricultura de la Commonwealth (CAB) = Commonwealth Agricultural Bureaux (CAB).* departamento de atención al cliente = customer service department.* departamento de catalogación = cataloguing department, catalogue department, technical services department.* departamento de circulación = circulation department.* departamento de contabilidad = accounting department, accounting office.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* departamento de encuadernación = binding department.* Departamento de Financiación de las Universidades (UGC) = University Grants Committee (UGC).* departamento de formación = teaching unit.* departamento de investigación = research unit.* departamento de lectura "formativo-recreativa" = popular department.* departamento del gobierno = government office.* departamento de marketing = marketing department.* departamento de préstamo = circulation department.* departamento de préstamo interbibliotecario = interlibrary loan department.* departamento de procesos técnicos = processing department.* departamento de publicaciones = publishing arm.* departamento de sanidad = health department.* departamento de servicios técnicos = technical services department.* departamento de transportes = transport authorities.* departamento de urbanismo, el = building department, the.* departamento de ventas = sales team, sales department.* departamento universitario = academic department.* director de departamento = department head.* división en departamentos = departmentation.* * *1)a) (de empresa, institución) departmentdepartamento de ventas/publicidad — sales/advertising department
Departamento de Inglés — Department of English, English Department
b) (provincia, distrito) department2) (AmL) ( apartamento) apartment (esp AmE), flat (BrE)* * *= department, office, arm.Ex: In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.
Ex: The principal sprang up from her chair and began to perambulate with swift, precise movements about her spacious office.Ex: The author discusses the roles that various arms of the proposed structure can play to promote free flow of information = El autor describe las funciones que los diferentes departamentos de la estructura propuesta puede desempeñar para promover la libre circulación de la información.* biblioteca de departamento = department library.* departamento de adquisiciones = acquisitions department.* Departamento de Agricultura de la Commonwealth (CAB) = Commonwealth Agricultural Bureaux (CAB).* departamento de atención al cliente = customer service department.* departamento de catalogación = cataloguing department, catalogue department, technical services department.* departamento de circulación = circulation department.* departamento de contabilidad = accounting department, accounting office.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* departamento de encuadernación = binding department.* Departamento de Financiación de las Universidades (UGC) = University Grants Committee (UGC).* departamento de formación = teaching unit.* departamento de investigación = research unit.* departamento de lectura "formativo-recreativa" = popular department.* departamento del gobierno = government office.* departamento de marketing = marketing department.* departamento de préstamo = circulation department.* departamento de préstamo interbibliotecario = interlibrary loan department.* departamento de procesos técnicos = processing department.* departamento de publicaciones = publishing arm.* departamento de sanidad = health department.* departamento de servicios técnicos = technical services department.* departamento de transportes = transport authorities.* departamento de urbanismo, el = building department, the.* departamento de ventas = sales team, sales department.* departamento universitario = academic department.* director de departamento = department head.* división en departamentos = departmentation.* * *A1 (de una empresa, institución) departmentdepartamento de ventas/publicidad sales/advertising departmentDepartamento de Inglés Department of English, English Department2 ( Ferr) compartmentdepartamento de no fumadores no-smoking compartment3 (provincia, distrito) departmentCompuesto:State Department* * *
Multiple Entries:
Dep.
departamento
Dep.,◊ Dept. (Departamento) Dept
departamento sustantivo masculino
1
2 (AmL) ( apartamento) apartment (esp AmE), flat (BrE)
departamento sustantivo masculino
1 (de universidad, de empresa, territorial) department
2 Ferroc compartment
3 LAm (piso) flat
' departamento' also found in these entries:
Spanish:
adscribir
- contabilidad
- informatizar
- nido
- redacción
- secretaría
- unidad
- urgencia
- administración
- autónomo
- Dep.
- negociado
- rentar
- repartición
- sanidad
English:
bureau
- CID
- department
- Dept
- manager
- manageress
- personnel department
- purchasing
- sales department
- unit
- apartment
- college
- flat
- interior
- second
- solicitor
- state
- superintendent
- treasury
* * *departamento nm1. [en empresa, organización] departmentdepartamento de administración administration department;departamento de atención al cliente customer service department;departamento de compras purchasing department;departamento de contabilidad accounting o accounts department;departamento financiero finance department;departamento jurídico legal department;departamento de personal personnel department;departamento de ventas sales department2. [en tienda] department;departamento de caballeros menswear department3. [en universidad, centro de secundaria] department;Departamento de Historia Antigua Department of Ancient History4. [ministerio] ministry, departmentDepartamento de Estado State Department5. [de cajón, maleta] compartment6. [de tren] compartment7. [provincia, distrito] department* * *m1 department2 L.Am. ( apartamento) apartment, Brflat* * *departamento nm1) : department2) apartamento: apartment* * *1. (de empresa, grandes almacenes) department2. (de mueble, tren) compartment -
8 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
9 venta directa
f.direct sale, direct selling, direct marketing, outright sale.* * *(n.) = direct sale, direct marketing, direct sellingEx. Despite what amounts to undercutting by direct sale publishers calling themselves 'book clubs', the British net book agreement has remained in force until the present day.Ex. The author explores the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.Ex. Direct selling has been something of a fringe activity in publishing for many years.* * *(n.) = direct sale, direct marketing, direct sellingEx: Despite what amounts to undercutting by direct sale publishers calling themselves 'book clubs', the British net book agreement has remained in force until the present day.
Ex: The author explores the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.Ex: Direct selling has been something of a fringe activity in publishing for many years. -
10 atención personal al cliente
(n.) = personal sellingEx. The author explores the role of marketing in the information marketplace and the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.* * *(n.) = personal sellingEx: The author explores the role of marketing in the information marketplace and the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.
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11 продажа
1) General subject: disposal, disposition, hire-system, marketing, offer, offtake, sale, sales account (account sales) sale and (or) return, vend, trading2) Law: sale and return (продажа, при которой покупатель имеет право возвратить товар в течение определённого времени), vendition3) Commerce: realization, sales4) Economy: distribution, salesmanship5) Accounting: off-load6) Finances: negotiation (векселя, чека и т.п.)7) Insurance: liqn., liquidation8) Polygraphy: circulation9) Jargon: sell out10) Oil: reselling11) Banking: negotiation, sell12) Advertising: market13) Patents: vending14) Business: selling15) Makarov: market research -
12 Свод правил в области рекламной деятельности, стимулирования сбыта и прямого маркетинга
General subject: British Code of Advertising, Sales Promotion and Direct Marketing (Британия)Универсальный русско-английский словарь > Свод правил в области рекламной деятельности, стимулирования сбыта и прямого маркетинга
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13 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
14 promoción
f.1 promotion, advancement, furtherance, development.2 promotion, giveaway.3 promotion, preferment, raise of position.* * *1 (gen) promotion2 EDUCACIÓN year, US class\campaña de promoción promotion campaignpromoción interna internal promotion* * *noun f.* * *SF1) (=ascenso) [gen] promotion, advancement; [profesional] promotion2) [de producto, oferta] promotion3)4) (=año) class, yearestaba en mi promoción — he was from my class o year, he was the same class o year as me
5) (=ganga) special offer* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex. The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.Ex. In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex. These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex. Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex. This article studies job mobility of men and women librarians and how it affects career advancement.Ex. Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex. Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex. The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex. Race was identified in previous studies as a perceived barrier to professional advancement.Ex. This article examines the views of librarians held by a number of faculty cohorts.Ex. However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.----* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *1)a) (de actividad, producto) promotionb) ( ascenso) promotion2) (Educ)* * *= advancement, promotion, upward mobility, upward job mobility, career advancement, promoting, rise through the ranks, furtherance, professional advancement, cohort, advocacy.Ex: The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.
Ex: In order to denote the concept 'promotion' you have used the special auxiliaries enumerated at 35.07/.08.Ex: These institutions, bringing higher education to many families for the first time, offered a new channel for upward mobility.Ex: Upward job mobility, if it leads to geographical relocation, is unacceptable to the majority of professionals.Ex: This article studies job mobility of men and women librarians and how it affects career advancement.Ex: Promoting can be via advertising, personal contact or atmospherics (building design for users).Ex: Several respondents felt that women's rise through the ranks was less meteoric than that of their male colleagues.Ex: The aims of the centre are the furtherance of teaching and research on any aspect of South Asia.Ex: Race was identified in previous studies as a perceived barrier to professional advancement.Ex: This article examines the views of librarians held by a number of faculty cohorts.Ex: However, what American libraries mean by advocacy is 'Work to overcome obstacles that the enquirer encounters in trying to secure help from outside resource agencies'.* campaña de promoción = promotional campaign, advocacy.* capacidad de promoción = promotability.* de promoción = marketing, promotional.* obtener promoción = arrive at + promotion.* promoción comercial = marketing.* promoción de + Año = graduating class of + Año.* promoción de estudiantes = cohort of students.* promoción de la lectura = reading promotion.* promoción de la salud = health promotion.* promoción de libros = book promotion.* promoción de productos = product-promoting.* promoción de ventas = sales promotion.* promoción en el trabajo = job promotion.* promoción inmobiliaria = property development.* promoción laboral = job promotion.* promoción profesional = career movement, career progression.* promoción social = social advancement.* relacionado con la promoción de libros = book-promotional.* * *A1 (de una actividad, un producto) promotionhacer la promoción de un nuevo producto to promote a new productpromoción de ventas sales promotion2 (ascenso) promotionB ( Educ):somos de la misma promoción we graduated together o at the same timelos médicos de la promoción de 1988 the doctors who qualified in 1988los oficiales de mi promoción ( Mil) the officers who were commissioned at the same time as meC (en fútbol) play-off* * *
promoción sustantivo femenino
1
2 (Educ):
promoción sustantivo femenino
1 (de una persona) promotion
2 (de estudios, etc) year, class: son de la promoción del 58, they graduated together in '58
3 (de un producto) promotion, special offer
' promoción' also found in these entries:
Spanish:
escalada
- hornada
English:
advancement
- class
- endorsement
- freebie
- hype
- promotion
- sales promotion
- promotional
* * *promoción nf1. [de producto, candidato] promotionCom promoción de ventas sales promotion2. [ascenso] promotion3. [en deportes] promotion;van a jugar la promoción they will play off to decide who is promoted4. [curso] class, year;compañeros de promoción classmates;la promoción del 91 the class of 91* * *f1 en empresa promotion2 EDU class, Bryear3 DEP play-offs pl* * *1) : promotion2) : class, year3) : play-off (in soccer) -
15 campagne
campagne [kɑ̃paɲ]feminine nouna. ( = habitat) country ; ( = paysage) countrysideb. ( = action) campaign► campagne publicitaire or de publicité publicity campaign* * *kɑ̃paɲ1) ( régions rurales) country; ( paysage) (open) countryside2) ( opération) campaigncampagne électorale/publicitaire — election/advertising campaign
3) ( période d'activité) year4) Armée campaignse mettre en campagne pour trouver quelque chose — fig to set about finding something
••battre la campagne — (colloq) to be off one's rocker (colloq)
* * *kɑ̃paɲ nf1) (par opposition à la ville) country, countrysideNous passons nos vacances à la campagne. — We spend our holidays in the country., We spend our holidays in the countryside.
à la campagne [être, vivre] — in the country, [aller] to the country
de campagne (chemin, médecin, saucisson) — country modif
2) MILITAIRE, POLITIQUE, COMMERCE campaignen campagne MILITAIRE — in the field
* * *campagne nf1 ( régions rurales) country; ( paysage) (open) countryside; la campagne toscane the Tuscan countryside; habiter (à) la campagne to live in the country; en pleine campagne in the countryside; en rase campagne in the open countryside; route/médecin de campagne country road/doctor; les gens/les habitudes de la campagne country people/habits; les travaux de la campagne farm work, agricultural labourGB;2 ( opération) campaign; campagne électorale/publicitaire election/advertising campaign; campagne de presse/propagande press/propaganda campaign; campagne commerciale sales campaign ou drive; campagne de recrutement/vaccination recruitment ou recruiting/vaccination drive; entrer en campagne [homme politique] to start one's campaign; son entrée en campagne the start of his/her campaign; mener or faire campagne pour/contre to campaign for/against; campagne de saturation Pub media saturation campaign;3 ( période d'activité) year; campagne viticole/de pêche winegrowing/fishing year; campagne de commercialisation 1991-92 1991/92 marketing year;4 Mil campaign; la campagne d'Égypte/de Russie the Egyptian/Russian campaign; armée en campagne army on campaign ou in the field; faire campagne to fight (a campaign); se mettre en campagne Mil to put oneself on a war footing; se mettre en campagne pour trouver qch fig to set about finding sth; artillerie/tenue de campagne field artillery/dress.Campagne romaine Campagna.battre la campagne○ to be off one's rocker○.[kɑ̃paɲ] nom féminin1. GÉOGRAPHIE [habitat] country[paysage] countrysideune campagne plate flat ou open countryà la campagne in the country ou countryside2. [activité] campaignfaire campagne pour/contre to campaign for/againstfaire campagne to campaign, to fight4. ARCHÉOLOGIE————————de campagne locution adjectivale1. [rural - chemin, médecin, curé] country (modificateur)————————en campagne locution adverbiale -
16 коммерческий отдел
1) Aviation: sales office2) Accounting: marketing and sales department, sales department3) Cinema: sales arm4) Advertising: business department5) Business: commercial department, marketing department, commerce departmentУниверсальный русско-английский словарь > коммерческий отдел
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17 Leiter
Leiter I f 1. GEN ladder (Karriereleiter); 2. IND, LOGIS ladder Leiter II m MGT, PERS manager, MGR, manageress, director, dir., chief, head (einer Abteilung, eines Bereichs)* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
18 Leiterin
Leiterin f s. → Leiter* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
19 собственная реклама
собственная реклама
немедийная реклама
Средства распространения рекламы, включающие собственные дизайнерские разработки, прямой маркетинг, использование связей с общественностью, проведение специальных мероприятий, промо-акций, организацию выставок, семинаров и демонстраций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
below-the-line advertising
Advertising media comprising design, direct marketing, public relations, events, sales promotions, exhibitions, seminars and demonstrations.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > собственная реклама
-
20 campaña
f.bell.campana de buzo o de salvamento diving bellcampana extractora (de humos) extractor hoodcampanas tubulares tubular bells* * *1 (gen) bell2 (de chimenea) mantelpiece3 familiar (extractora) extractor hood, (US stove extractor hood)\a toque de campana figurado to the sound of bellsdar una vuelta de campana to overturn, roll overechar las campanas al vuelo figurado to set all the bells ringingoír campanas y no saber dónde figurado not to have a cluetañer las campanas / tocar las campanas to ring the bellscampana de buzo diving bellcampana de cristal bell jar, bell glass* * *noun f.* * *1. SF1) [de iglesia, puerta] bell; [de orquesta] bell, chimea campana tañida, a toque de campana — to the sound of bells
aún es pronto para echar las campanas al vuelo — it's still too early to celebrate o to start spreading the good news
- hacer campanas- oír campanas y no saber de dónde vienen2) (Téc) [de la chimenea] hoodcampana de humos, campana extractora — extractor hood
3) (Buceo)campana de buzo, campana de inmersión — diving bell
4) Cono Sur (=campo) country(side)2.SMF LAm * (=vigilante) look-out* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= campaign, drive, push, crackdown.Ex. The year saw a library fair in Gothenburg and a 3 minutes silent strike by cultural workers during the general election campaign.Ex. Hierarchical bibliometry would act as a positive drive to support the authorship requirements now stipulated by some international editorial committees.Ex. The key issue to note here is that the global push to describe and document Indigenous knowledge is gaining momentum.Ex. As part of the worldwide revulsion against the fierce crackdown of peaceful dissidents now occurring in Cuba, the U.S. Congress has voted 414-0 to condemn the Cuban government for raiding 22 libraries.----* campana de Gauss = bell-shaped curve, bell curve.* campana de inmersión = pressure vessel.* campana + sonar = bell + ring.* campaña contra la conducción bajo la influencia del alcohol = drink-drive campaign, anti-drink-drive campaign.* campaña de ahorro = economy drive.* campaña de alfabetización = literacy campaign, literacy movement.* campaña de captación de socios = membership drive.* campaña de concienciación de la gente = awareness raising [awareness-raising].* campaña de control de alcoholemia = drink-drive campaign, anti-drink-drive campaign.* campaña de difamación = smear campaign.* campaña de promoción = promotional campaign, advocacy.* campaña de publicidad = publicity campaign, press campaign.* campaña de recaudación de fondos = fundraising campaign.* campaña de relaciones públicas = public relations campaign.* campaña de terror = terror campaign.* campaña de violencia = campaign of violence.* campaña electoral = election campaign, election race.* campaña militar = military campaign.* campaña política = political campaign.* campaña presidencial = presidential campaign.* campaña publicitaria = advertising campaign, publicity campaign, media campaign, press campaign.* cañón de campaña = field gun.* catre de campaña = camp bed, cot.* hacer campaña = campaign, stump, go out on + the road.* tienda de campaña = tent.* * *1)a) ( de iglesia) bell, church bellechar las campanas al or a vuelo — ( literal) to set the bells ringing; ( anunciar jubilosamente)
aún es pronto para echar las campanas al vuelo — it's too soon to start shouting about it
tampoco es como para echar las campanas al vuelo — it's not worth getting that excited about
me/te/lo salvó la campana — saved by the bell
oír campanas y no saber dónde: ese tipo ha oído campanas y no sabe dónde — that guy is talking through his hat (colloq)
b) ( en el colegio) bell¿ya ha sonado la campana? — has the bell gone yet?
2)a) ( de chimenea) hood; ( de cocina) extractor hoodb) ( para proteger alimentos) cover•* * *= bell.Ex: In addition, one must not forget such mundane matters as door bells (front and back), a closing bell, fire bells, security alarms and possibly others all of which must be noticeably different.
* campana de la chimenea = chimney breast.* dar una vuelta de campana = capsize, somersault, do + a somersault, summersault.* pantalones de campana = flares.* salvado por la campana = saved by the bell.* vuelta de campana = somersault, summersault.* vuelta de campana hacia atrás = backflip.* * *A1 (de iglesia) bell, church bella lo lejos se oía repicar las campanas you could hear the church bells ringing in the distancelas campanas doblan a muerto the bells are ringing o tolling the death knellechar las campanas al or a vuelo (literal) to set the bells ringing(anunciar jubilosamente): no quiere echar las campanas al vuelo hasta no estar seguro he doesn't want to start shouting about it o shouting from the rooftops until he knows for surepero tampoco es como para echar las campanas al vuelo but it's not worth getting that excited aboutme/te/lo salvó la campana saved by the belloír campanas y no saber dónde: ese tío ha oído campanas y no sabe dónde that guy is talking through his hat ( colloq)2 (en el colegio) bell¿ya ha sonado la campana? has the bell gone yet?tocar la campana to ring the bellB1 (de la chimenea) hood; (de la cocina) extractor hood2 (para proteger alimentos) coverCompuestos:diving belldiving bellDestar or hacer de campana to keep watch* * *
Multiple Entries:
campana
campaña
campana sustantivo femenino
tocar la campaña to ring the bell;
¿ya ha sonado la campaña? has the bell gone yet?
( de cocina) extractor hood
campaña sustantivo femenino
campaign;◊ campaña electoral electoral o election campaign;
campaña publicitaria advertising campaign;
hacer una campaña to run o conduct a campaign
campana sustantivo femenino
1 (de iglesia, colegio) bell
2 Cost bell-bottom 3 campana extractora, extractor hood
vuelta de campana, roll over
♦ Locuciones: familiar figurado echar las campanas al vuelo, to start shouting about it
campaña sustantivo femenino
1 (electoral, etc) campaign
2 Mil expedition
♦ Locuciones: Mil (cocina, hospital, etc) de campaña, field
' campaña' also found in these entries:
Spanish:
amarrar
- antidroga
- antitabaco
- campana
- carpa
- electoral
- estratega
- forma
- inoculación
- neutralizar
- orientar
- pro
- retintín
- tañido
- tienda
- tocar
- vuelta
- alfabetización
- calar
- campanada
- campanilla
- catre
- desmontar
- desplegar
- exitoso
- fundir
- informativo
- limpio
- montar
- publicitario
- recoger
- tañer
- toque
- viento
English:
agitate
- aim
- back
- bell
- bell-bottoms
- campaign
- canvass
- canvasser
- counteract
- drive
- electioneering
- flag
- flap
- flare
- hate
- hustings
- launch
- launching
- marketing
- mount
- pitch
- publicity
- push
- ring
- sales campaign
- smear campaign
- somersault
- tent
- think up
- toll
- turn over
- wage
- appeal
- ground
- hood
- roll
- smear
* * *campana nf1. [de iglesia] bell;echar las campanas al vuelo: no queremos echar las campanas al vuelo antes de tiempo we don't want to start celebrating prematurely;es pronto para echar las campanas al vuelo let's not count our chickens before they're hatched;Famoír campanas y no saber dónde not to know what one is talking about;te ha salvado la campana (you were) saved by the bellcampana de buzo diving bell; Mat campana de Gauss normal distribution curve, US bell curve;campana de salvamento diving bell2. [de chimenea] chimney breast* * *f1 bell;doblar las campanas toll the bells;echar las campanas al vuelo fig get excited, get carried away;dar una vuelta de campana AUTO flip over2 de chimenea hood* * *campana nf: bell* * *campana n bell
- 1
- 2
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