-
1 regulate the run-off
Макаров: зарегулировать сток -
2 moderate
1. n умеренный; человек, придерживающийся умеренных взглядовmoderate amounts — умеренные размеры; умеренные масштабы
2. a умеренный; сдержанный, воздержанныйmoderate eating — умеренность, воздержанность в еде
3. a средний; умеренный; посредственный; небольшойat the time of the accident the train was travelling at a moderate speed — катастрофа произошла, когда поезд шёл с умеренной скоростью
moderate climate — умеренный климат, средняя полоса
4. v умерять; сдерживать; смягчатьyou should moderate your language — вам следует выбирать выражения; нельзя быть таким невоздержанным на язык
5. v становиться умеренным; смягчаться6. v физ. замедлять7. v председательствовать8. v уст. выступать в роли арбитра, третейского судьиСинонимический ряд:1. dispassionate (adj.) dispassionate; rational2. easy (adj.) easy; gentle; gradual3. light (adj.) easy; light; slight; soft4. medium (adj.) average; fair; fairish; indifferent; intermediate; mean; medial; mediocre; medium; middle-rate; middling; run-of-mine; run-of-the-mill; so-so; usual5. reasonable (adj.) conservative; controlled; discreet; mild; modest; reasonable; restrained; unexcessive; unextreme6. sober (adj.) sober; unimpassioned7. temperate (adj.) abstemious; calm; cool; deliberate; equable; middle-of-the-road; middle-road; soft-shell; temperate8. passivist (noun) passivist9. abate (verb) abate; allay; appease; assuage; calm; die; die away; die down; diminish; ease off; ebb; fall; fall off; lapse; lessen; let up; lull; relent; slacken; subside; wane10. conduct (verb) conduct; direct; manage; regulate11. control (verb) control; mitigate; modulate; restrain12. referee (verb) arbitrate; chair; preside; referee; umpire13. temper (verb) mute; soften; subdue; tame; temper; tone downАнтонимический ряд:disturb; exacerbate; exasperate; excessive; excite; exorbitant; extended; extensive; extraordinary; extravagant; extreme; extremist; fast; full; great; intensify -
3 set
1. n комплект, набор; коллекцияin sets — в комплектах, в наборах
2. n сервиз3. n гарнитурtwin set — гарнитур, состоящий из жакета и джемпера
4. n комплект изданияa set of Pravda — комплект «Правды»
5. n серия, рядset of diagrams — ряд диаграмм, снятых одновременно
6. n совокупность7. n группа; составa poor set of players — плохая команда, плохие игроки
8. n набор, состав9. n компания, кругgambling set — картёжники, завсегдатаи игорных домов
10. n банда, шайка11. n театр. кино декорацияset designer — художник по декорациям; художник кинофильма
12. n кино съёмочная площадка13. n спец. прибор, аппарат; установка, агрегат14. n приёмник15. n фигура; последовательность фигурtest set — набор тестов; тестовая последовательность
16. n завивка и укладка волос17. n сюита духовной музыкиwords set to music — слова, положенные на музыку
18. n дор. брусчатка, каменная шашка19. n спорт. партия20. n спорт. сет21. n спорт. спорт. расстановка игроков22. n спорт. геол. свита23. n спорт. горн. оклад крепи24. n спорт. мат. множество25. n спорт. мат. семействоset of curves — семейство характеристик; семейство кривых
26. n спорт. полигр. гарнитура шрифта27. n тк. общие очертания, линияgeneral purpose shop set — комплект инструмента и оборудования ремонтной мастерской общего назначения
28. n строение; конфигурация; сложение29. n тк. g30. n направление31. n направленность; тенденция32. n психол. направленность, установка33. n наклон, отклонение34. n тк. поэт. заход, закатset agoing — пустил в ход; пущенный в ход
35. n музыкальный вечер36. n сад. молодой побег; завязь37. n с. -х. посадочный материал38. n с. -х. охот. стойка39. n с. -х. тех. разводка для пил, развод зубьев пилы, ширина развода40. n с. -х. тех. остаточная деформация41. n с. -х. тех. обжимка, державка42. n с. -х. полигр. толщина43. a неподвижный; застывший44. a определённый, твёрдо установленный, постоянныйset wage — твёрдый оклад, постоянная заработная плата
set on edge — устанавливать на ребро; установленный на ребро
set solid — текст, набранный с постоянным интерлиньяжем
set form — установленная форма; формуляр, бланк
45. a неизменный, постоянный; незыблемый46. a шаблонный; стереотипный47. a установленный48. a заранее установленный, оговорённый49. a упрямый, настойчивый; упорный50. a умышленный, преднамеренный51. a разг. готовый, горящий желаниемwe were set for an early morning start — мы подготовились к тому, чтобы выступить рано утром
52. a встроенный, прикреплённый53. v ставить, помещать, класть; положить, поставитьset the limit — устанавливать предел; положить конец
54. v обыкн. помещаться, располагатьсяa house set in a beautiful garden — дом, стоящий в прекрасном саду
a little town set north of London — маленький городок, расположенный к северу от Лондона
blue eyes set deep in a white face — голубые, глубоко посаженные глаза на бледном лице
set up — помещать, ставить, класть
set out — помещать, ставить, выставлять
55. v сажать, усаживать56. v насаживать, надевать57. v вставлять58. v направлять; поворачивать59. v иметь направление, тенденциюpublic opinion is setting with him — общественное мнение за него, общественное мнение складывается в его пользу
60. v подготавливать; снаряжать; приводить в состояние готовностиto set the stage for the application of a new method of therapy — подготовить почву для нового метода лечения
I was all set for the talk — я готовился к этому разговору; я знал, что меня ждёт этот разговор
set in order — приводить в порядок; исправлять
61. v устанавливать, определять, назначать62. v диал. ирон. часто идти, быть к лицуdo you think this bonnet sets me? — как вы думаете, идёт мне эта шляпка?
a man set in authority — лицо, облечённое властью
63. v редк. сидетьthe jacket sets badly — жакет плохо устанавливать, регулировать
64. v мор. пеленговать65. v стр. производить кладку66. программа поиска внеземного разумаСинонимический ряд:1. express (adj.) especial; express; special; specific2. fast (adj.) fast; secure; tenacious; tight3. fixed (adj.) bent; certain; common; customary; decided; decisive; determined; established; firm; fixed; habitual; intent; resolute; solid; stable; stated; stipulated; usual4. little (adj.) borne; ineffectual; limited; little; mean; narrow; paltry; small5. predetermined (adj.) foreordained; predetermined; prefixed; prescribed; resolved6. ready (adj.) prepared; primed; ready7. rigid (adj.) immovable; obstinate; relentless; rigid; stiff; stubborn; unyielding8. settled (adj.) confirmed; entrenched; ingrained; inveterate; settled9. situated (adj.) located; placed; positioned; sited; situate; situated10. bearing (noun) address; air; bearing; comportment; demeanor; deportment; mien; port; presence11. collection (noun) assemblage; assortment; collection; kit; outfit; pack; series12. gang (noun) circle; clique; crowd; gang13. gift (noun) aptness; bump; faculty; flair; genius; gift; head; knack; nose; talent; turn14. group (noun) array; batch; battery; body; bunch; bundle; circle; clique; clot; clump; cluster; clutch; company; coterie; crowd; faction; group; knot; lot; organisation; organization; parcel; passel; platoon; push; sect; sort; suite15. inclination (noun) appearance; aspect; attitude; bent; direction; disposition; inclination; position16. order (noun) category; class; classification; order17. scenery (noun) backdrop; decoration; mise-en-scene; scene; scenery; setting; stage; stage set; stage setting18. belong (verb) belong; fit; go19. brood (verb) brood; cover; hatch; incubate; sit20. call (verb) approximate; call; estimate; reckon21. coagulate (verb) clot; coagulate; gel; gelate; gelatinize; jell; jellify; jelly22. dictate (verb) decree; dictate; impose; lay down; ordain; prescribe23. dictated (verb) decreed; dictated; imposed; laid down; ordained; prescribed24. direct (verb) address; aim; aimed; cast; direct; head; incline; level; point; present; train; turn; zero in25. establish (verb) appoint; assign; determine; establish; fix; laid; lay; place; post; spread; station; stick; stuck26. fixed (verb) arrange; conclude; fixed; negotiate; settle27. harden (verb) cake; concrete; congeal; dried; dry; gelled; harden; indurate; petrified; solidified; solidify; stiffen; thicken28. incite (verb) abet; foment; incite; instigate; provoke; raise; set on; stir up; whip up29. install (verb) adjust; attune; calibrate; frame; install; mount; order; regulate; tune30. put (verb) locate; position; put; site; situate31. sink (verb) decline; dip; go down; sink; wane32. value (verb) evaluate; price; prize; rate; value33. went (verb) bet; betted; gamble; game; play; put on; risk; stake; venture; wager; wentАнтонимический ряд:approximate; disorder; loosen; melt; mollify; mount; move; rise; run; soar; soften; stir; uncertain; unstable; variable -
4 trade
1. n1) торговля; сделка; обмен2) профессия, ремесло3) отрасль, индустрия4) развед. жарг. британская разведка•to carry on / to conduct / to do trade in smth — вести торговлю чем-л.
to expand the flow of trade between / among... — расширять торговые отношения между...
to hinder / to impede trade — препятствовать торговле
to improve world trade — улучшать / оздоровлять мировую торговлю
to liberalize world trade — обеспечивать бо́льшую свободу международной торговли
to prevent healthy trade between... — препятствовать нормальной / здоровой торговле между...
to prosecute trade — вести торговлю; заниматься торговлей
to revive trade — оживлять / возобновлять торговлю
- arms tradeto suspend trade with a country — приостанавливать торговлю с какой-л. страной
- balanced trade
- bilateral trade
- brisk trade
- by trade
- cash trade
- classical trade
- compensation trade
- compensatory trade
- contraband trade
- cooperative trade
- counter trade
- cross-border trade
- depressed trade - discrimination in international trade
- disruption of world trade
- diversified trade
- domestic trade
- drug trade
- duty-free trade
- East-West trade
- expansion of trade
- extension of trade
- external trade
- fair and equitable trade
- fair trade
- fairer system of world trade
- foreign trade
- free international trade
- free trade
- frontier trade
- general trade
- healthy state of a nation's trade
- home trade
- illegal / illicit trade
- imbalanced trade
- improved trade
- increase in the volume of trade
- inequality in trade
- inequitable terms of trade
- inland trade
- installment trade
- interior trade
- intermediate trade
- internal trade
- international trade
- inter-regional trade
- invisible trade
- key trades
- large-scale trade
- liberalization of foreign trade
- long-run trade
- long-term trade
- low level of trade
- market trade
- merchandise trade
- Minister for Foreign Trade
- Ministry for Foreign Trade
- multilateral trade
- mutual trade
- mutually advantageous trade
- mutually beneficial trade
- nonequivalent trade
- overseas trade
- peaceful trade
- private trade
- profitable trade
- quantum of trade
- rapacious trade
- reexport trade - restriction of trade
- retail trade
- right to choose one's trade
- roaring trade
- service trade
- severe curb on trade
- share of world trade
- skilled trade
- small-scale trade
- state trade
- structure of trade
- surge in world trade - total trade
- tourist trade
- trade between smb is booming
- trade by countries
- trade by regions
- trade has been building up
- trade in commodities
- trade in patents and licenses
- trade may go into a steep / prolonged decline
- transit trade
- value of external trade
- value of foreign trade
- value of international trade
- value of overseas trade
- vigor in the export trade
- visible trade
- wholesale trade
- wide field for trade
- world trade 2. v1) торговать, обменивать2) извлекать выгоду, использовать в своих интересах; злоупотреблять чем-л., спекулировать на чем-л.•to trade in smth — торговать чем-л.
to trade on smth — перен. сыграть на чем-л.
to trade smb for smb — обменивать кого-л. на кого-л. (напр. заложника)
-
5 time
1. n время выполнения2. n период времениit took him a long time to do it, he took a long time doing it — ему потребовалось немало времени, чтобы сделать это; он немало с этим провозился
all the time, the whole time — всё время, всегда
all the time we were working — в течение всего времени, что мы работали
at one time — одно время, когда-то
for the time being — пока, до поры до времени
I think that we may win in time — думаю, что со временем нам удастся победить
in no time, in less than no time — очень быстро, мигом, в два счёта
in the same flash of time — в то же мгновение, в тот же миг
to tell the time — показывать время; показывать, который час
time interrupt — временное прерывание; прерывание по времени
3. n сезон, пора, времяsowing time — время сева, посевной период, посевная
4. n долгое времяhe was gone time before you got there — он ушёл задолго до того, как вы туда явились
settling time — время установления сигнала; время успокоения
reversal time — время реверсирования; время перемагничивания
5. n час, точное времяwhat time, at what time — в какое время, в котором часу; когда
6. n момент, мгновение; определённый момент, определённое времяsome time — в какой-то момент, в какое-то время
some time — когда-нибудь, рано или поздно
at times — по временам, время от времени
at the time — в тот момент, в то время
at the same time — в то же самое время, одновременно; в тот же момент
at any time you like — в любой момент, когда вам будет удобно
at the proper time, when the time comes — в своё время, когда придёт время
we shall do everything at the proper time — мы всё сделаем, когда нужно;
between times — иногда, временами
block-to-block time — время, затраченное на выполнение рейса
travel time — время, необходимое на переходы в часы работы
time modulation — временная модуляция; модуляция по времени
7. n время прибытия или отправления8. n срок, времяin time — в срок, вовремя
in due time — в своё время, своевременно
I was just in time to see it — я успел как раз вовремя, чтобы увидеть это
behind time, out of time — поздно, с опозданием
high time — давно пора, самое время
time! — время вышло!; ваше время истекло
time is drawing on — времени остаётся мало, срок приближается
9. n подходящий момент, подходящее время10. n времена, пора; эпоха, эраour time — наше время, наши дни
the times we live in — наши дни; время, в которое мы живём
at all times, all the time — всегда, во все времена
a book unusual for its time — книга, необычная для своего времени
from time immemorial — с незапамятных времён, испокон веку ; искони, исстари
old time — старое время; в древности, в стародавние времена, во время оно
in happier times — в более счастливые времена, в более счастливую пору
in times to come — в будущем, в грядущие времена
abreast of the times — вровень с веком; не отставая от жизни
to be abreast of the times, to move with the times — стоять вровень с веком, не отставать от жизни, шагать в ногу со временем
ahead of the time — опередивший свою эпоху, передовой
other times, other manners — иные времена — иные нравы
11. n возрастat his time of life — в его возрасте, в его годы
12. n период жизни, векit was before her time — это было до её рождения; она этого уже не застала
he died before his time — он безвременно умер;
debug time — время отладки; период отладки
13. n свободное время; досугto have no time, to be hard pressed for time — совершенно не иметь времени, торопиться
to make up for lost time — наверстать упущенное; компенсировать потери времени
to save time — экономить время, не терять попусту времени
I need time to rest — мне нужно время, чтобы отдохнуть
switching time — время переключения; время перемагничивания
response time — время ответа, время реакции; время отклика
14. n время; времяпрепровождениеto have a good time — хорошо провести время, повеселиться
one-pulse time — время действия импульса; импульсный период
15. n рабочее времяGreenwich time — время по Гринвичу, среднеевропейское время
16. n плата за работу17. n интервал между раундами18. n тайм; период, половина игрыTime Inc. — Тайм инк.
19. n скорость, темп; такт; размер; ритмto keep time — отбивать такт; выдерживать такт
20. n стих. мора21. n библ. год22. a связанный с временем23. a снабжённый часовым механизмом24. a связанный с покупками в кредит или с платежами в рассрочкуseeding time — время сева, посевная страда, сев
time base — временная ось; масштаб по оси времени
25. a подлежащий оплате в определённый срокtime wage — повременная, подённая оплата
26. v выбирать время; рассчитыватьturnover time — время переключения; время перемагничивания
to snooze time away — бездельничать, растранжиривать время
27. v назначать или устанавливать время; приурочиватьseasoning time — время, необходимое для полного увлажнения
28. v ставить29. v задавать темп; регулировать30. v отмечать по часам; засекать; определять время; хронометрироватьcore time — часы, когда все сотрудники должны быть на работе
mercifully, he came in time — к счастью, он пришёл вовремя
31. v рассчитывать, устанавливать продолжительностьclockwork apparatus timed to run for forty-eight hours — часовой механизм, рассчитанный на двое суток работы
32. v выделять время для определённого процесса33. v делать в такт34. v редк. совпадать, биться в унисонin double-quick time — быстро, в два счёта
35. v тех. синхронизироватьСинонимический ряд:1. duration (noun) continuance; duration; future; interval; lastingness; past; present; span; stretch; term; year2. era (noun) age; cycle; date; day; days; epoch; era; generation; period; season3. go (noun) bout; go; hitch; innings; shift; spell; stint; tour; trick; turn; watch4. hour (noun) hour; instant; minute; moment; occasion5. opportunity (noun) break; chance; leisure; liberty; look-in; opening; opportunity; shot; show; squeak6. tempo (noun) beat; cadence; measure; pace; rate; rhythm; swing; tempo7. while (noun) bit; space; spell; stretch; while8. adjust (verb) adjust; set; synchronize9. book (verb) book; schedule10. gauge (verb) clock; gauge; measure; regulate -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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